Traveler's Coffee- coffee company. We have been working for more than 15 years with Specialty coffee - the best coffee from the world harvest. We carefully select and purchase this coffee, carefully roast it in our own production, and masterfully brew it for guests in our coffee shops in 5 countries around the world.
All we enjoy is giving more people the opportunity to drink a cup of our delicious coffee. We are sure that it is exactly like this, because we control the entire process from the coffee tree on the plantation to the cup of coffee in the hands of the guest. Our coffee shops are equipped with the best equipment in the world, and our team is constantly improving their skills.
We strive to maintain a Specialty standard in everything we do. We try to build our business correctly and effectively, to develop the company, and not just increase its scale.
The Traveler's Coffee company opened its first roasting shop in Novosibirsk in 2002 and it is still the only roasting facility outside the Urals and one of the few in Russia. Today, the roastery produces approximately 600 kg of specialty coffee each shift.
We use equipment from the German company Probat for roasting. Roasting coffee beans is a complex technological process that requires deep practical knowledge and skills. Despite the fact that the roasting process is fully automated, a specialist roastmaster carefully monitors the roasting process. We are proud that our specialists were trained by one of the founders of the Organic Coffee Association (ORCA), Mark Inman.
We believe that the search for the true taste in each type of coffee is a true art, mastery of which is achieved only with many years of experience, and there is no limit to perfection.
In 2008, a workshop for the production of confectionery products was opened in Novosibirsk. Own confectionery production was necessary so that all coffee shops of the Traveler’s Coffee chain would have products of the same high quality.
Our workshop produces bakery and confectionery products - more than 100 items in total. A special pride of the confectionery industry is cheesecakes. Of course, we figured out how to achieve the original taste of these traditionally American products using local ingredients!
The confectionery shop sells from 6 tons of cheesecakes every month throughout Russia. They retain their taste thanks to deep-freezing technology.
The menu of Traveler's Coffee coffee shops is constantly updated - at least once a quarter. New items are released for the beginning of the new season and for major holidays. Our confectionery production continues to develop. The new team of chefs and pastry chefs at Traveler's Coffee is in constant creative search to ensure that our menu meets the 21st century standards and the requirements of our customers.
Today, franchising is a well-known, quite popular and profitable method of cooperation. This is explained by the many advantages available to entrepreneurs who develop their business through the franchising system.
Traveler's Coffee franchise is an opportunity to offer the best coffee under a well-known brand. The success of franchising projects is ensured through a comprehensive set of services for the development of franchising business in the coffee segment. Thanks to franchising, entrepreneurs will be able to avoid the complications and risks inherent in a new business.
We have dedicated 15 years to an effective Business Model.
We know:
- How to organize the work of a coffee shop.
- What equipment do you need to work on?
- How to prepare staff.
- How to work with guests.
- How to create a “selling” interior and menu.
THE BEST BAR and BARISTA - this is the taste that people come back for again and again!
The coffee shop's main source of income is drinks. The barista prepares different types of coffee, tea, fruit smoothies and juices, which are served by the waiters. Here, at the stands, ToGo products and retail group products are sold.
OUR CUISINE IS TASTY, INTERESTING, HEALTHY!
The coffee shop's menu includes a wide selection of dishes for those who like an inexpensive snack - sandwiches, omelettes, salads and light soups. Traveler’s Coffee provides its partners with a menu layout and information on cooking technology.
OUR DESSERTS ARE THE SWEET PASSION OF OUR COFFEE LOVERS!
Almost half of the guests order pastries or cakes along with coffee. The chain's coffee shops have the opportunity to order ready-made frozen desserts from the company's confectionery shop or produce them in their own kitchen.
A store in every coffee shop is our love in every home and office!
A good source of additional income is the retail sale of goods for coffee and tea lovers. In Traveler's Coffee coffee shops you can always buy coffee beans, loose leaf tea, syrups, a coffee grinder, tea and coffee utensils.
Products To Go - better taste on the go!
When buying drinks, cuisine and confectionery to take away, the guest does not take up space in the coffee shop or burden the waiter. At the same time, thanks to branded packaging, he becomes a free agent of the brand, showing everyone he meets that he prefers Traveler’s coffee products.
A WAITER is your best friend when it comes to coffee desires.
Works to expand the account. A good waiter, looking at the guest, already knows what to recommend from the menu. Therefore, we pay attention not only to the appearance of our employees and their qualifications, but also to their psychological preparation.
Promotions and bonuses are our concern for guests and attention to business.
A great way to increase traffic and revenue. Several network bonus programs are constantly operating, common to all coffee shops in the network. In addition, each coffee shop has the opportunity to hold its own promotions.
With a Traveler's Coffee franchise, potential partners receive the following benefits:
- Proven business system - the effectiveness of Traveler's Coffee's tried and tested business system has been proven over the years.
- A profitable opportunity to launch your own private business - Traveler's Coffee works to improve the efficiency of franchisees' business by identifying potential problems, leaving franchisees independent in their business activities.
- Reducing the risks inherent in a private business - unlike independent commercial activities, a franchise business will not leave the entrepreneur alone with his problems and risks.
- Guarantee of successful entry into the market - thanks to the popularity of the brand, new franchised coffee shops are guaranteed a circle of consumers loyal to the chain.
- Minimum costs for advertising and marketing activities - since advertising and marketing campaigns have already been developed by the franchisor, the costs of their implementation are kept to a minimum.
- Access to the experience and knowledge base of Traveler's Coffee - by purchasing a franchise, franchisees receive a well-functioning mechanism with “instructions” for its implementation.
- Supply guarantees - the franchisor company guarantees uninterrupted supplies of equipment and coffee.
: contact the franchisor
Additional cities:
- Armenia: Yerevan;
- Russia: Nizhny Novgorod, Kazan, Chelyabinsk, Omsk, Samara, Ufa, Rostov-on-Don, Krasnoyarsk, Voronezh
Traveler's Coffee
Long-term commercial concession agreement – 7 years
Traveler's Coffee a company whose main activity is the sale of coffee beans and the maintenance of its own chain of coffee shops. The company has its own production for the sale of confectionery products and a coffee roasting shop.
Traveler's Coffee operates in a specific segment of composing mixtures of different types of coffee, combining roasting methods to obtain a special taste. The company's staff includes specially trained specialists in the preparation of coffee mixtures (blenders). Coffee control is ensured by the technology of selecting coffee beans at the plantation and careful adherence to the technological map at all stages. Traveler's coffee supplied to hundreds of partners throughout the country.
Coffee shop traveler's coffee earns its main income from the sale of freshly roasted coffee and beverages. The Traveler’s coffee menu includes, in addition to various types of coffee, signature drinks that have no analogues. Related products for coffee shops include home-produced confectionery, sandwiches and coffee shop kitchen products. Traveler's coffee menu includes light soups, interesting salads, omelettes.
Travelers coffee coffee shop receives additional income through the sale of freshly roasted coffee of various varieties, tea, and syrups for culinary products.
Traveler's coffee franchise includes V There are 5 types of coffee shops, which differ in the type of clientele and location:
1. Coffee shops Inline:
- espresso bar;
- coffee shop in a shopping center;
2. Coffee island in a shopping center:
- microcoffee shop
Traveler's coffee shop franchise coffee offers the client:
- working effective business model;
- the opportunity to create your own business;
- constant assistance from franchisor consultants;
- training of employees of all categories;
- consultations on food technology and presentation;
- assistance from lawyers in obtaining licenses;
- right to logo and trademark;
- start already in three months;
- high precision in the supply of products and equipment.
Traveler's coffee official website presents contacts for concluding franchise agreements and the necessary requirements that the franchisee must meet for the location of the cafe and their retail space.
Requirements for traveler’s coffee franchisees;
- alcohol ban;
- use of equipment recommended by the franchisor;
- agreement with the company on the terms of cooperation;
- Mandatory staff training from the franchisor.
It is also necessary to inform the company about the status of sales through reports.
Traveler's Coffee coffee shops are traditions of international coffee culture that are surprisingly harmoniously adapted to Russian conditions. This chain of coffee shops already has extensive experience in various regions of Russia - from Vladivostok to Kaliningrad. The chain is also developing in Ukraine, in particular in Donetsk, and also in Azerbaijan (Baku) and Kazakhstan (Almaty).
Its own roasting shop allowed the company to offer its visitors coffee of ideal quality, and its own baked goods literally melt in your mouth.
Favorable terms of cooperation and a franchise price that is quite affordable in comparison with other market offers are the main factors helping the Traveler's Coffee network to actively expand through the franchising system.
Experts believe that Traveler's Coffee coffee shops have today become a profitable and attractive business, accessible even to beginners.
Franchise terms from Traveler's Coffee
The company offers its potential franchisees three main business formats:
- "Espresso Bar". The monthly profit of such an establishment reaches 50 thousand rubles, the total amount of initial investments is 1.6 million rubles, so all investments will pay off after 20 months of successful activity. This format is ideal for beginners and those who do not want to invest more substantial funds or simply do not have large enough capital. Such small Traveler's Coffee coffee shops are most often located in higher educational institutions, shopping, entertainment and business centers. The average area of an espresso bar ranges from 12 to 15 square meters and can accommodate up to 12 visitors at a time.
- "Shopping mall". The monthly profit of such an establishment is 105 thousand rubles. The average investment is 4.6 million rubles, but all expenses will pay off within 20 months. An excellent option for working in large shopping and entertainment centers, as well as in individual buildings. The minimum area of a coffee shop of this format is 100 square meters, the maximum is 120 square meters. The establishment can accommodate up to 89 visitors at a time.
- "Standard". The most profitable and most profitable format of a coffee shop, which is usually located on the first line of houses, in the central areas of the city. It generates a profit of 255 thousand rubles monthly, so the initial investment of 7.3 million rubles pays off within 26 months. The average area of such an establishment under the sign of Traveler's Coffee is 150 square meters, designed for 119 seats, no more.
The franchisor provides a variety of assistance to its new partners - from choosing the location of the coffee shop to consulting on the distribution of profits.
INTRODUCTION TO THE COMPANY
DEVELOPED
WAITER TRAINER: Bulava Alexey
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CHAPTER 1. INTRODUCTION TO THE COMPANY
The Traveler's Coffee company was created in 1997 by an American native, Christopher Michael Tara-Brown, who is currently the CEO, with the goal of popularizing and promoting the coffee drink on the market of Siberia and Russia as a whole. Today it is an international chain of coffee shops operating under a single brand. The total number of coffee shops as of November 20, 2012 is 62, a quarter of them are located in the European part of Russia.
Traveler's Coffee has been working to promote coffee culture in Russia for more than 15 years. The company independently supplies and roasts coffee, and is an active member of the American (SCAA) and European Specialty Coffee Association (SCAE).
1.1 History of the Traveler's Coffee network In 1997, the first business plan for the Traveler’s Coffee espresso bar was developed.
The search for investors began in Russia and the USA.
In 1998, the first Russian investor was found and preparations for the opening began, but the global economic crisis made adjustments to the project launch dates.
In 1999, the first foreign investor was found, and the project began to be implemented.
On February 24, 2000, Traveler's Coffee opened an espresso bar inside the fast food restaurant New York Pizza.
Once the new business became profitable and proved to be a successful addition to the New York Pizza menu, it was decided to open a second espresso bar. After the opening of the third coffee shop, the management of Traveler’s Coffee separated from New York Pizza, becoming an independent group that developed into the largest chain of coffee shops in Siberia, and later into the largest federal chain of coffee shops (after the chain of coffee shops “Shokoladnitsa” and “Coffeehouse”).
Since 2001, the company launched its own roasting shop, which was located in the village of Koltsovo (Novosibirsk), in order to use only organically pure freshly roasted coffee in its establishments. This also made it possible to prepare a special mixture for their coffee shops, the taste of which cannot be found anywhere else. The company supplies its coffee not only to its own establishments, but also to other large public catering chains and offices of large companies. The roasting production is certified by specialists from SCAA - Specialty Coffee Association of America.
In early 2002, Traveler's Coffee began construction of its first specialty coffee shop. The coffee shop opened on April 19, 2002 and is currently operating successfully.
As of January 1, 2006, Traveler’s Coffee already operated six coffee shops in Novosibirsk. In the same year, the company opened its first coffee shop outside of Novosibirsk - the city of Krasnoyarsk.
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In 2007, the first stage of sharp growth of the network began due to attracted investments. From now on, at least five projects of the company are being implemented simultaneously.Since 2007, he has been developing franchising activities.
Anvar Piriev is a co-owner of the company, responsible for the development of franchising.
The chain developed dynamically in 2007-2008, 7 coffee shops were opened in Novosibirsk (including in January 2008 the company opened one of the largest coffee shops in Russia), as well as coffee shops in cities such as Yurga, Kemerovo, Novokuznetsk, Tyumen.
In 2008, the chain went international, opening the first coffee shop in Azerbaijan in Baku. Its own confectionery production opens in Novosibirsk. The technological process of production at remote enterprises has been adjusted. Plus, Traveler’s Coffee has created about a dozen coffee shops on a turnkey basis in different cities of Siberia and Kazakhstan.
In 2009, the total number of coffee shops in the chain reached 24.
In 2010, the company began expanding into the capitals of Russia, opening a coffee shop in Moscow and starting construction in St. Petersburg.
In 2011, the total number of coffee shops reaches 50, a quarter of which are located in the European part of Russia. In December 2011, a second coffee shop opened abroad
In Almaty (Kazakhstan). A large-scale campaign is launching aimed at qualitatively updating the products and marketing of Traveler’s Coffee.
In 2012, the company invited world-famous pastry chef Suki Maman (English, Indian origin) and Moscow pastry chef Sergei Zhidovlenko to completely update the entire pastry menu.
In 2012, a third coffee shop opened outside of Russia - Donetsk (Ukraine). In 2012, Traveler's Coffee roast master Vitaly Alemaskin won the Russian Coffee Roasting Championship and in July 2013 will represent Russia at the World Coffee Roasting Championship, which will be held in France.
In 2012, 17 coffee shops were opened (Yaroslavl, Ivanovo, Kostroma, Ufa, Samara, Novokuznetsk, Noyabrsk, Nizhnevartovsk).
Medium-term plans include opening roasting production in Moscow and China and strengthening positions outside Russia: 2 coffee shops in Kazakhstan (Almaty and Astana), 2 coffee shops in Ukraine (Donetsk, Odessa) and the opening of two coffee shops in China.
1.2 Mission of Traveler’s Coffee
Traveler's Coffee's core mission is to provide the highest quality coffee beans, beverages and food in a truly enjoyable and inviting environment.
Traveler's Coffee has become a recognized coffee expert and claims a leading position in the elite coffee market in Russia and the CIS.
To achieve its core mission, Traveler's Coffee has set itself a number of additional goals.
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o Product – Focus on quality issues and provide the highest quality product to its customers. Help consumers understand issues of coffee quality and standards.o Information and Awareness – Raise consumer awareness to increase demand and, at the same time, cultivate a strong interest in coffee (history, technology, recipes, etc.) and increase knowledge about coffee, increasing the volume and content of information disseminated to consumers.
o Support – Support and participate in the “fine coffee” movements
and “natural coffee” in Russia and around the world.
o Education – Training of stakeholders and organizations on coffee supply technology and quality improvement.
o Health - Promoting healthy coffee consumption, Traveler's Coffee offers its consumers triple tested natural coffee. In addition, we try to offer as many natural products as possible in our coffee shops.
o Alternative – By positioning coffee as a leisure alternative to alcohol, we contribute to the development of a more sober society.
o Development – Develop coffee consumption and increase the volume of the coffee market in Russia.
In pursuit of this core goal and related goals, Traveler's Coffee supports the entire coffee industry chain, including farmers, brokers, roasters, and consumers.
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CHAPTER 2. TRAVELER’S COFFEE COMPANY STRUCTURE
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2.1 Management company The main office of the company is located in Novosibirsk, this allows for better coordination of the activities of the network, most of whose establishments are located in the Asian part of Russia.
The management company ensures brand promotion, optimizes costs, and expands in the market by opening new coffee shops.
Market research, development of new dishes, marketing campaigns, implementation of effective motivation systems takes place centrally and gives Traveler’s Coffee coffee shops
advantage over non-network competitors.
2.2 Coffee chain “Traveler’s coffee”
The name of the coffee chain “Traveler’s Coffee” translates as “Traveller’s Coffee” and was chosen because the company brings coffee from all over the world. Traveling with our guests into the world of coffee, we try to show countries where coffee is a native product.
Today, in different cities of Russia, not only their own coffee shops, but also about forty franchises operate successfully under the Traveler’s Coffee brand. Every month the network increases by 1-2 coffee shops. By the beginning of 2013, 65 coffee shops were opened in three countries around the world.
The company entered the international level in 2007, opening its representative office in Azerbaijan, Kazakhstan and Ukraine.
The menu of Traveler's Coffee coffee shops includes specialty coffee, a wide selection of dishes for snack lovers - sandwiches, omelettes, salads, light soups, pastries and cakes. The Traveler's Coffee chain of coffee shops does not sell alcoholic or alcohol-containing drinks. This is a company standard that is tightly controlled throughout the network.
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The coffee chain is divided into:
1. Own coffee shops
2. Franchised coffee shops Franchising is a common form of licensing (purchase of a franchise), in which one party (franchisor) grants the other party (franchisee) the right to operate under its brand. In addition to the right to a trademark, a franchise usually involves the transfer of experience, business technologies and advisory assistance when launching a project. When purchasing a franchise, the company initially pays a one-time fee (lump sum), and then makes periodic payments (royalties) to the brand owner. Companies that actively work with franchisees include fast food chains such as McDonalds and Subwa.
2.3 HoReCa
The Traveler’s Coffee company has been operating in the market in the HoReCa segment (supply of raw materials and equipment for the catering industry) for more than 10 years. We learned to optimize production and logistics, found the best suppliers of coffee, tea and equipment, and introduced effective business technologies.
Today we offer enterprises in the HoReCa segment a stable supply of high-quality specialty coffee (Specialty Coffee), a wide range of original and flavored loose-leaf teas from different countries, “1883 de Philibert Routin” syrups and products from our own confectionery shop.
We represent the Bodum brand, a leading manufacturer of the famous French Press teapots and coffee pots. In addition, we are a direct partner of La Marzocco and Mazzer in Russia. Thanks to this, we offer excellent conditions for the supply of equipment and spare parts, as well as service for La Marzocco and Mazzer devices.
For those who want to open their own coffee shop, the company offers the “Turnkey Coffee Shop” service, which will help avoid many pitfalls, especially for those who are taking their first steps in this market.
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2.3.2. Weighted tea Traveler's Coffee directly purchases elite varieties of Chinese and European tea from manufacturers.
Traveler's Coffee tea is:
1. fresh tea;
2. organic tea;
3. natural tea (absence of any additives, dyes, flavors and preservatives);
4. the best varieties of Chinese and European tea;
5. large selection;
2.3.3. Coffee equipment Traveler's Coffee is a direct partner of La Marzocco and Mazzer companies in Russia. Thanks to this, the company offers excellent conditions for the supply of equipment and spare parts, as well as service for La Marzocco and Mazzer machines.
La Marzocco La Marzocco's tradition of exceptional equipment reliability and modern design is emphasized by the company's decision to produce only the best coffee machines. There are no compromises.
The machines are produced exclusively by hand assembly. No conveyor belt, always careful quality control. Only the best spare parts and materials are used in production. Using cheaper materials undermines customer confidence. The main components, in particular boilers, are manufactured directly at the plant, and
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are not purchased from other companies. And since the company, founded back in 1927 in Florence (Italy), does not claim to be the largest manufacturer of coffee machines, this gives it the opportunity to be a leader in quality for many years.Each La Marzocco machine undergoes pre-sale testing on 21 parameters within 24 hours. The company's specialists thoroughly test all the main components and rebuild the machine system, which ensures the client's machine is in ideal operating condition. Thus, La Marzocco coffee machines have an incomparably higher resource and, as a result, high liquidity in the secondary market.
Build, quality, design and tradition - this is what La Marzocco customers trust around the world.
The company has won a huge number of prizes and awards, including the latest “International Andino de Fomento”, a prestigious award for outstanding work in the field of “Quality Assurance”.
All winners of international Barista Championships work for La Marzocco.
Mazzer The Italian company Mazzer is one of the leading manufacturers of professional coffee grinders. For more than half a century, Mazzer has been producing equipment for coffee shops.
Thanks to high precision, reliability and stylish design, Mazzer equipment has gained recognition around the world.
Mazzer coffee grinders are:
1. Setting accuracy
2.Low noise
3. Durability and reliability The Mazzer brand has received prestigious VDE (in Europe) and ETL (USA and Canada) awards, which confirm the highest quality of all materials and mechanisms and the complete safety of products for the health of the end consumer. Technical support for Mazzer equipment operates in many countries, including Russia.
2.3.4. Bodum tableware Bodum is a Swiss company engaged in the production of tableware and kitchen utensils. It was founded by Peter Bodum in 1944 in Copenhagen, Denmark. Bodum is known for the aesthetic quality of its products. It is also a leading manufacturer of French presses, vacuum coffee makers and borosilicate glassware.
Since 1974 BODUM has produced more than 100 million French coffee presses and 30 million teapots.
The basic philosophy of the brand is expressed in the words: “Good design should not be expensive”! The advantage of a family business is that all its participants are interested in maximizing profits and are dedicated to their work. The result of this work is the production of high-quality products, which are repeatedly highly appreciated by customers. This is what helped the brand enter the international market already in the 60s.
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2.3.5. Routin syrups The French company 1883 de Philibert Routin has been producing syrups for 130 years, offering unsurpassed product quality. Routin syrups are made from water from alpine springs, do not contain preservatives, and fruit syrups contain natural juice.1883 Philibert Rutin syrups have a wide range of uses (hot and cold, alcoholic and non-alcoholic drinks, cocktails, ice cream, baked goods, etc.), and given their high concentration, you will need at least 30% less syrup compared to other competing brands for a more intense taste!
2.3.6. Cheesecakes A special pride of the confectionery industry is cheesecakes. Of course, we figured out how to achieve the original taste of these traditionally American products using local ingredients!
The confectionery shop sells from 6 tons of cheesecakes every month throughout Russia. They retain their taste thanks to deep-freezing technology.
2.4 Own production The company’s own production, including a roasting and food shop, provides high-quality coffee, baked goods and confectionery products to all coffee shops of the Traveler’s Coffee chain in Russia and abroad.
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Chapter 3: Traveler's Coffee, SCAA, SCAE Traveler's Coffee operates in the specialty segment (“special” coffee and related products). Our own roasting line, experienced roastmasters and supply control technologies “from plantation to coffee shop” allow coffee to meet the highest level of quality.Traveler's Coffee is committed to the Specialty Coffee philosophy. This is a category that defines affiliation and commitment to high-level quality.
The company has the ability to fully control the operation of all links in the chain “coffee plantation - cup of coffee”. Traveler's Coffee guarantees its customers the supply of fresh product, which undoubtedly provides tangible advantages over other manufacturers. In addition, coffee imported as Specialty has a mark in the documents confirming its origin - this is the so-called certificate of origin.
Specialty coffee is coffee made from selected beans. Specialty coffee consists almost entirely of Arabica beans, which were grown at altitudes of over 1000 meters. There the tree is especially exposed to external factors, and it constantly fights for survival, giving all its juices into fruits. The beans also undergo a special sorting process (up to 15 steps) and a special roasting method. Bags of Specialty coffee grain indicate not only the country where it was grown, but also the region or plantation, and these are always beans from the same harvest.
The first mention of Specialty coffee was made in the Tea & Coffee Trade Journal. It was used to refer to coffee beans with a great aroma that are grown in a special microclimate.
The specialty segment is the fastest growing part of the coffee industry. In the US, this segment has increased its market share from 1 to 20% over the past 25 years.
When they talk about specialty coffee, they mean:
1. properly grown coffee beans;
2. 100% Arabica;
3. organically pure coffee, without chemical fertilizers;
4. timely harvest;
5. properly processed raw materials;
6. the grains are roasted correctly and on time, maintaining all their advantages;
7. coffee is delivered to the consumer freshly roasted;
8. high-quality grain packaging;
9. High-quality equipment;
10. The art of preparing a drink.
Specialty Coffee is a standard of the highest quality beans with unique flavor and aromatic characteristics (according to international classification).
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Currently, specialty coffee accounts for less than 10% of the world's total coffee production. These are high-quality and unique varieties with a history of origin and were chosen by the most authoritative tasters from thousands of other Arabica varieties. Specialty varieties are the best representatives of Arabica. Because beans grown in the best microclimates have the potential to taste superior - but equal attention must be paid to the concept of maintaining this potential throughout the entire production chain, i.e. We are talking about the quality of work not only of the farmer, but also of the coffee processing station workers, exporters, importers, roasters, intermediaries and baristas. Roasting, grinding, preparing coffee - all this must be done with special care to obtain specialty coffee.Specialty coffee is coffee with strict control at all stages of production. Standards for growing, roasting and brewing are set by two associations - SCAE (Specialty Coffee Association of Europe) and SCAA (Specialty Coffee Association of America) Specialty Coffee Association In 1982, in the USA, a group of coffee connoisseurs founded the organization "Specialty Coffee Association of America" (SCAA). ). They began to classify higher quality coffees that do not have a standard classification into a separate category. In 1995, the first European Specialty Coffee conference took place in Venice, which served as the beginning of the development of this trend in Europe.
In 1992, the European Specialty Coffee Association (SCAE - Specialty Coffee Association of Europe) was created, which included representatives from Italy, England, Switzerland, Denmark and other countries.
The association includes producers, exporters, roasters, retailers and equipment suppliers. Specialty coffee associations exist in both consuming and exporting countries.
The Russian branch, the European Specialty Coffee Association (SCAE) was created in 2002. The main goal is to unite the efforts of coffee suppliers, roasting companies and coffee shops to increase the consumption of quality bean coffee in Russia. Among the members of the Russian branch of SCAE are: baristas, coffee shop owners, coffee producers and suppliers, various coffee industry specialists. Anyone can join SCAE. Membership allows you to receive up-to-date information about the organization's events, place the SCAE logo on business cards and letterheads (but not on products), and receive information about world events in the coffee industry. The Russian branch of SCAE organizes masterclasses and seminars by world-class professionals for Russian coffee specialists, and publishes educational books and CDs.
SCAE's activities are aimed at encouraging young baristas in the country to improve their art. And through them, to improve the coffee culture of Russia as a whole.
To popularize coffee culture around the world, the association annually holds barista championships. In each country where there are representative offices, national championships are held, the winners of which go to the world championship.
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Barista Championship Coffee Roasting Championship Latte Art Championship Coffee and Alcohol ChampionshipChampionship for making coffee in Turkey Captesting championship Coffee brewing championship
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Traveler's Coffee is an active participant in the Russian branch of the SpecialtyCoffee Association Europe (European Specialty Coffee Association), which allows the company to be at the center of events in the global coffee market.Traveler's Coffee has been participating in championships since 2004. Our baristas constantly enter
In Journal of Food Science, "Replication Improves Sorting-Task Results Analyzed by DISTATIS in a Consumer Study of American Bourbon and Rye Whiskeys."
The only difference between rye whiskey and bourbon is the raw material for the malt - it must contain more than 50 percent rye or corn, respectively. Drexel University in Philadelphia and their colleagues asked 21 volunteers to sniff 10 unlabeled whiskeys:
- five rye And five bourbons(Tasting by smell follows the Whiskey Grading Guide).
After this, the scientists carried out a statistical analysis of the results using the MDS (multidimensional scale) and DISTATIS (multiple distance matrix analysis) methods. It turned out that the composition of the raw materials did not matter when grouping whiskey, despite the importance attached to it by connoisseurs.
The most important factors in sorting were:
- alcohol content,
- holding period,
- manufacturing company.
“This is the first published evidence that malt composition does not determine the sensory characteristics of American whiskey: rye and bourbon, although classified as different types of drinks by the standard, are indistinguishable to consumers.”, the researchers write. They also emphasized that in repeated analyzes of taste preferences, the DISTATIS method showed significantly greater stability of results compared to MDS and is therefore preferred for this type of research.
P.S. I would like to understand how they managed to confuse bourbon and rye whiskey? How? Now you need to conduct your experiment.
I don’t pretend to be objective, just thinking out loud about the trends that I notice around me.
- Rate of change. I read here the other day in an interview (with Professor Rada Granovskaya) that the rate of change over the past 100 years has increased 50 times. I don’t know how all this was measured, just so you understand the order of numbers.
- It would seem that, progress should free up large resources of time. But in my opinion, most people are experiencing a catastrophic lack of time. Even when there is no need to rush anywhere, we are still in a hurry - it’s a habit. We don’t read manuals (and in general we don’t read much unless it’s social networks), and we watch YouTube on fast forward. I also have a friend who even listens to songs like this. I'm lying, of course. Or not? Most likely there is, but I just don’t know yet :)
- The principle of information perception is gradually changing. I don’t know what methods modern science uses to measure the rate of change, but I do know that the perception of information is becoming less and less consistent. You don't have to go far. I personally observe how the principle of reading articles on our blog texterra.ru is changing (this is a professional narrow-themed resource, who doesn’t know, with an audience of approximately half a million readers per month). People are reading less and less consistently - word by word, sentence by sentence. The standard “Internet reader” scans the article with his eyes, trying to isolate the main points. If the article is small - roughly, one and a half monitor screens - simply scanning it at a glance is enough. That is, the user assimilates the entire meaning through such scanning. I can’t say that such users are the majority, but I can definitely say that the share of such users is growing.
- Anxiety. Stress is another companion of modern man. People are afraid of change, afraid of what awaits them. We worry because anxiety is one of the most effective tools for controlling reality that evolution has given us. The speed of change does not guarantee a stable future for anyone. And stress forces you to adapt to these changes. Imagine that you are driving down the road and your gas pedal is stuck. The speed increased sharply. You can tell yourself - well, whatever happens, it can’t be avoided - and let go of the steering wheel. On the one hand, such a driver can be understood. But on the other hand: no matter how the speed increases, the chances of survival increase exponentially if you still try to control the crazed jalopy. My opinion is that it is better to stress and move forward than to not stress and then drop out of the game, smeared against reality.
- Unexpectedly, I came to the conclusion that deep expertise in relation to work only gets in the way. Very often, deep expertise goes hand in hand with slow reactions. This is understandable: the expert does not begin action until he receives all the introductory information. And for the employer, the speed of switching on is much more important. When there are a large number of unknowns at work, the ability to act “roughly,” “to move in a direction,” becomes important. But by movement I do not mean thought, but action. And here perfectionism begins to interfere. Because a perfectionist needs all the necessary background information, time to prepare and plan. By the time he receives the necessary information and plans all his actions, these actions will no longer be relevant. Fast employees are more valuable than ever.
- Previously, they say Only Caesar could do this, now everyone has become Caesar. Most people around me have become multitaskers. While we have lunch, we check our email. While we are traveling in transport, we check instant messengers and work chats. (Hell, I have to admit that I do this sometimes while driving.) When I'm fishing, I write down my ideas. While running I talk on the phone. And I'm far from the only one.
- Work becomes one of the most important priorities in most individuals of the genus Homo sapiens. And look how the ideal of work is played out in the public consciousness: a man sits on the seashore and works under palm trees. Why isn't he resting? Why does he need to work under the scorching sun? It's just inconvenient. People used to boast about how little they worked a day, but now they started boasting about how many hours a day they spend at work. And now they want to work even on vacation (and I myself am not without sin).
- Remote work. Freelancing has ceased to cause bewilderment among relatives and friends. In many cases, going free to earn bread gives an additional boost to a person’s career.
- Wealth is flowing into the hands (or rather pockets) of fewer and fewer people. This means that our children are highly likely to earn less than us. In societies of “developed capitalism” they say this has already happened.
- There is more choice. Previously, bread was black and white. Now there are dozens of varieties. Hundreds of phone models. The number of options overwhelms the psyche. The same thing happens when searching for information. You look for information, you get a huge selection, then you have to make a decision about what you really need. The very act of choice requires a resource.
- If you have children or (especially) grandchildren, then you cannot help but notice that they are growing up in a completely different world. As a child, I watched filmstrips that were projected onto a whitewashed wall. When I was 16, I dreamed of owning a mechanical typewriter. My children have been using tablets since they were 4-5 years old, and watching video blogs since they were 6. They don't need TV at all.
- Wherein Most children are always busy with something. They have a section, then music, then dancing, then painting. And this is how many people live. They try to give their children more than they had themselves. Apparently this is some kind of instinct. It is highly likely that it will be more difficult for our children than for us.
- The traditional family with dad, mom and children is gradually disappearing. Single-parent families, families where parents do not register their marriage - all this has not raised any questions for anyone for a long time. The divorce rate in Russia in the 21st century has reached its maximum. The stigma associated with divorce has largely disappeared and marriage as an institution has been weakened. The number of children born out of wedlock has increased significantly. Nobody cares anymore.
- The higher the divorce rate, the higher the percentage of working women. A woman housewife (who is not temporarily on maternity leave, namely for ideological reasons) causes bewilderment.
- People are becoming more divided. Now it’s commonplace that neighbors on the landing don’t know each other and don’t greet each other when they meet. Adults are becoming less and less likely to form interest groups. In many ways, this is a consequence of the increased workload of people at work.
- The only thing that is still capable of uniting people into groups is a healthy lifestyle. Yoga, running, skiing and all that stuff. Playing sports has become truly fashionable. And this is very good. Recently, another massive trend is PP (proper nutrition). There are a lot of different opinions around PN, and everyone believes that their diet is the most correct. But I feel that there are still large, untouched by anyone, layers of shared insanity.
- People have become more mobile. This is largely due to economic instability and divorce. Moving to another city (usually a regional center, St. Petersburg and Moscow) or even another country no longer surprises anyone. Rather, it’s the other way around (“And when were you?”).
- National borders of states mean much less than they used to. Previously, we were frightened by globalization. But many people have felt the consequences of globalization firsthand and found it very convenient. A McDonald's sign in a foreign country promises the expected result, which means it reduces anxiety.
- The sharing economy has changed entire markets beyond recognition in a matter of months. And this is just the beginning.
- Social media. I'm sure this is the next big thing. Yes Yes Yes. Real social networks, their importance in our lives - all this is just beginning. We see only a rudimentary picture.
Somehow I scored 20 points with ease. And he didn’t even say a word about machine learning, big data and blockchain. What trends do you see?
ZY Selfie stick. I just can't solve this dilemma. Is using a selfie stick still embarrassing or not?
Global motivational sectarianism has really taken over the world. It is the fruit of the fruit of the currently dominant demand for positive thinking - a flat manifestation of one-dimensional project consciousness, the main motto of which is: “You can do it!” Both in the case of Vujicic and in the case of high-tech sectarians Jobs and Musk, the thesis “You can do it!” essentially means: you can earn like me. The image of a financial breakthrough as the main condition for human fulfillment is the most vile example of treatment of human nature. Philosophy professor Konstantin Andreevich Sergeev excellently examined this using the example of American design thinking:
“An idea for an American is not an idea in the Platonic sense, and not an idea of something for which one can live or even give one’s life; an idea for him, first of all, is an idea of how to make money.”
Hundreds of thousands of business preachers, good pastors of capitalism, various sectarians, motivational ideologists are not looking for a person in his highest, they are not calling for the realization of the best in you, they are simply stupidly suggesting one thing - HOW TO CASH IN THE SPIRIT.
The sale of the human in man is the main sign and corruption of our era. This is the main sign of the capitalist world order, and, of course, our prison. Not many will be able to break out of captivity. There is a chance in youth, but later there is almost no chance.
But a postmodern person should not be upset; the wise elders on Wall Street wrote the Bible to the world in two words. Read. Pray: "You can do it!"
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