Who owns chain stores in Russia? People's grocery stores in Russia, located within walking distance, "Pyaterochka", "Kopeyka", "Narodny", etc. belong to... foreign companies. Perhaps this information will give a new look at why prices are rising, why supermarkets do not support the Russian manufacturer, why chains of small retail grocery stores are being destroyed everywhere, and where the money is going. Products and their prices are more serious, more painful and more important to every person in the country than distant and incomprehensible politics, economics and finance. Here is a list of countries where the largest grocery chains are registered, with hundreds of thousands of stores throughout Russia 1. Auchan (France), 2. OK (Luxembourg), 3. Pyaterochka (Netherlands), 4. Perekrestok "(Netherlands), 5. "Carousel" (Netherlands), 6. "MetroCash&Carry" (Germany), 7. "Lenta" (British Virgin Islands), 8. "Globe" (Cyprus), 9. "Billa" (Austria ), 10. “Zelgros” (Germany), 11. “Leroy Merlin” (France), 12. “Magnit” (Cyprus offshore Lavreno Ltd.), 13. “Kopeyka” (Netherlands), 14. “We” (Netherlands ), 15. “Mercado Supercenter” (Netherlands), 16. “Basket” (Netherlands), 17. “Paterson” (Netherlands), 18. “Narodny” (Netherlands), 19. “Simbirka” (Netherlands), 20. “Provision” (Netherlands), 21. “Fair” (Netherlands), 22. “Troika” (Netherlands), 23. “Family” (Netherlands), 24. “Thrifty Family” (Netherlands), 25. “World of Products” (Netherlands), 26. "A5" (Netherlands), 27. "Spar" (Netherlands), 28. "Universam" (Netherlands), 29. "Tamerlan" (Netherlands), 30. "Pokupochka" (Netherlands). " A very large percentage of the market and a significant segment of our wallet falls on goods of necessity that you and I must support every day. This includes personal hygiene products. This includes detergents. These are other household chemicals that we use almost automatically. But you go to the store and what do you see? Foreign brands. “Infinitely high prices,” says Gleb Veshaev, director of the Krass information and analytical center for social technologies. “It turns out that foreign capital has penetrated with its tentacles into every cell of Russian business. And here, locally, chain hypermarkets take a protective position precisely in relation to to Western producers. The chain is closed, turning Russia into a tool for pumping money out of the Russian population and sending it to third countries. Chain stores are the main striking force of Western business. It is they, like huge vacuum cleaners, that suck in cash flows and take currency abroad . So far, hypermarkets are openly working against Russia. Yes, hypermarkets have destroyed the Russian retail chain. Yes, they left a large part of the population without work and without the ability to support their families. Then at least give normal service in return. But he's not there. Lobbying the interests of Western brands, understating prices, playing with currency prices - everything is aimed at supporting the foreign market on Russian territory and drowning Russian manufacturers. For now, hypermarkets function like huge factories for exporting profits from Russia.” “Despite all the political statements of the networks that they are keeping their prices, the entire burden of fulfilling this statement has fallen on the producers. The networks themselves have not cut their costs. They passed everything on to the manufacturer. It's the producers who keep prices normal. And they not only hold it, but even reduce it. Networks, instead of the stated reduction or retention of prices, also raised prices for manufacturers. If earlier the manufacturer returned 5 percent to the network, now it is 10 percent in the form of, so to speak, internal bonuses. And here we also need to add various fees, marketing charges, etc. Even logistics, which has also been reduced today, has placed an additional burden on the shoulders of the manufacturer.” Veshaev believes that there really can be no talk of any import substitution, because the West does not intend to negotiate with Russia. And grocery store chains are “the striking force of Western business.” They suck money out of the population and send it abroad at a tremendous pace. It has become quite obvious that grocery chain stores are now part of the political system. Lobbying the interests of Western brands, understating prices, playing with currency prices - everything is aimed at supporting the foreign market on Russian territory and drowning Russian manufacturers. But each of us, for our part, has the power to choose the place where to buy the goods. Even in Western chain stores, we can choose a domestic product or product instead of an imported one and, thus, “vote with our rubles.”
Andrey Rogachev draws business ideas from thin air. And like a dragon, in place of one severed head - a successful project - a new, even more promising one grows. Every time he starts projects from scratch and brings them to breathtaking success. Thanks to Rogachev, “LEK”, “Pyaterochka”, “Carousel”, “Verny”, the Veterok market chain became known to everyone, and the founder himself gained fame and a place in the Forbes list of “200 Richest Businessmen in Russia”.
Dossier:
- FULL NAME:
- Date of Birth: January 17, 1964, Tula
- Education: Leningrad Meteorological Institute
- Date of start of business activity/age: 1989 / 25 years
- Type of activity at start:"Environmental Control Laboratory", real estate
- Current activity: Private investor, chain of stores “Verny”, markets “Veterok”
- Current state:$750 million, according to Forbes for 2017
Andrey Rogachev is a charismatic personality and a shining example of an entrepreneur in modern Russia. He is radically different from the businessmen on the Forbes lists, as he built his own enterprises and developed his business from scratch. He did not buy ready-made ideas, did not participate in redistributions, and did not make acquaintances with the right people.
“People are always looking for a simple explanation for things that are inexplicable from their point of view. If a person has money, where did he get it from? Stole. More options: Komsomol or party money…. patronage of politicians. ... When we announced the real owners of Pyaterochka, everyone was very surprised, because there were no big names there,” - A. Rogachev
The business success story of Andrey Rogachev is an inexhaustible source of inspiration. After all, it can teach you a lot and, above all, make you look at life completely differently, as if from the outside.
He carefully “grows” projects to maturity. And he parted with them painlessly. The chain of discount stores “Pyaterochka” and the chain of hypermarkets “Karusel” became precisely such projects, from which Rogachev reaped a good harvest.
After several years spent in America, the hero returns to his homeland to create a new business, not inferior in scope to the previous ones. And although Russia knows many examples of oligarchs returning to the country, for example, Evgeny Chichvarkin, Mikhail Gutseriev, Vladimir Gusinsky, only a few come with new promising ideas.
In 2012, Rogachev simultaneously launched the Verny discount chain and its American “sister” Okey-Dokey. By the end of 2016, the project reached the break-even point, but it is unknown whether Rogachev will be “ripe” to sell his new brainchild.
Everything is possible. After all, in 2015, another major project was launched - Rogachev became the owner of the Veterok market chain, which unites the Kopteevsky and Northern markets, as well as the Moscow and Kashira markets.
“At the heart of creating great companies (and a great company is what arouses wonder and respect among professionals) lies only three things: vision, will and responsibility. The vision is how to create this company. Will - because everyone will resist it, including yourself. Responsibility - because such a thing is not created for a week or two, great companies live long,” - A. Rogachev
The great companies that became the basis of Andrei Rogachev’s short biography brought their founder not only spiritual satisfaction, but also fabulous profits. Since 2005, he has been on the Forbes list of “Russia’s 200 Richest Businessmen.”
| Net worth, million $ |
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|---|---|---|
Source: Forbes
The dynamics of changes are clearly demonstrated in the graph.
Childhood and education
Part of the biography of Andrei Rogachev before the hero’s big “business voyage” was practically not covered by the media. It is known for certain that:
- the future millionaire (Russian by nationality) was born in the city of Tula in 1964;
- in 1986 he received a specialty in hydrology at the Leningrad Meteorological Institute.
Perhaps the paucity of information is related to Rogachev’s attitude towards education as such.
“I’m just pretending to be smart. I have four degrees, and they brought me nothing but minus eight vision,” - A. Rogachev
Or the hero’s desire to mold his own destiny and grab luck by the tail exclusively with his own hands. And this opportunity appeared for the guy only when he entered big business.
“You don’t have to have an education to do something successfully. It’s not the smart or educated who win, but the active ones win,” - A. Rogachev
By the way, the businessman is stingy in his statements not only about his own education, but also about his ex-wife and 2 children.
“The first pancake is lumpy” - LEK
It is not known for certain where the 25-year-old graduate of a Leningrad university got the money to open his own business in 1989.
But the “Laboratory of Environmental Control” was born. And the first direction of its activity was the production of gas analyzers and research and production activities.
This company would later become a major developer in the Leningrad region and the North-West region. But before that, it will go through stages of formation.
The company changed its direction of activity with the arrival of Pavel Andreev in 1992. At first they rented out the premises, and later began building housing.
“Pavel Andreev was found through an advertisement. He became a co-owner of LEK thanks to his talent and excellent abilities, as well as his determination to win and achieve his goals,” A. Rogachev.
Source: Business Petersburg
Rice. 2. On the left is Pavel Andreev, Rogachev avoids cameras.
Source: Business Petersburg
But the cooperation ended in a big scandal and division of the business.
In 2011, Andreev transferred the assets of LEK to his own structures, and Rogachev got the Makromir company, which was opened in 2001 as a commercial real estate developer.
However, at the time of the breakdown of business relations between the partners, Makromir was on the verge of bankruptcy, and Rogachev in fact only got 5 shopping complexes: French Boulevard, Rodeo Drive, Fiolent, Felicita, City Mall, as well as frozen long-term construction "Dolgoozerny". And debts, of which the businessman had to pay $163 million alone. But this did not save the situation - Makromir was sold to Fort Group along with all the shopping complexes, debts and claims.
Deal for Pyaterochka
In retail, Rogachev turned out to be more successful. The businessman started trading in parallel with running a construction business.
“I am a hybrid of an engineer and a peasant. An engineer knows how mechanisms work, and a peasant knows how everything in the world interacts, is born and matures,” A. Rogachev
The idea to open our own stores arose in 1998 after the merger:
- the Unican company, owned by Rogachev and specializing in the wholesale trade of imported canned food;
- TH "LEK" of Alexander Hydra, which sold wholesale imported yoghurts.
Tatyana Frankus and Igor Vidyaev also became partners in Agrotorg.
The new company "Agrotorg" was initially focused on wholesale trade. But after the crisis, imported goods ceased to be sold, and it was decided to reorient the business to retail trade in order to sell off the frozen products.
So in 1999 the first Pyaterochka store appeared in St. Petersburg.
People's grocery stores in Russia, located within walking distance, “Pyaterochka”, “Kopeyka”, “Narodny”, etc. belong to... foreign companies.
Perhaps this information will give a new look at why prices are rising, why supermarkets do not support the Russian manufacturer, why chains of small retail grocery stores are being destroyed everywhere, and where the money is going.
Products and their prices are more serious, more painful and more important to every person in the country than distant and incomprehensible politics, economics and finance.
Here is a list of countries where the largest grocery chains are registered, with hundreds of thousands of stores throughout Russia
1. "Auchan" (France),
2. “Okay” (Luxembourg),
3. “Pyaterochka” (Netherlands),
4. “Crossroads” (Netherlands),
5. "Carousel" (Netherlands),
6. “MetroCash&Carry” (Germany),
7. “Ribbon” (British Virgin Islands),
8. "Globe" (Cyprus),
9. “Billa” (Austria),
10. “Selgros” (Germany),
11. "Leroy Merlin" (France),
12. “Magnit” (Cyprus offshore Lavreno Ltd.),
13. “Kopeyka” (Netherlands),
14. "We" (Netherlands),
15. Mercado Supercenter (Netherlands),
16. “Basket” (Netherlands),
17. "Paterson" (Netherlands),
18. "People" (Netherlands),
19. “Simbirka” (Netherlands),
20. “Provision” (Netherlands),
21. "Fair" (Netherlands),
22. "Troika" (Netherlands),
23. “Family” (Netherlands),
24. “Thrifty family” (Netherlands),
25. “World of Products” (Netherlands),
26. "A5" (Netherlands),
27. "Spar" (Netherlands),
28. “Universam” (Netherlands),
29. “Tamerlane” (Netherlands),
30. “Purchase” (Netherlands).
“A very large percentage of the market and a significant segment of our wallet falls on goods of necessity that you and I must support every day.
This includes personal hygiene products. This includes detergents. These are other household chemicals that we use almost automatically. But you go to the store and what do you see? Foreign brands. Infinitely expensive"
- says Gleb Veshaev, director of the Krass information and analytical center for social technologies.
“It turns out that foreign capital has penetrated with its tentacles into every cell of Russian business. And here, locally, chain hypermarkets take a protective position precisely in relation to Western manufacturers.
The chain closes, turning Russia into a tool for pumping money out of the Russian population and sending it to third countries.
Chain stores are the main striking force of Western business. It is they who, like huge vacuum cleaners, suck in cash flows and take currency abroad. So far, hypermarkets are openly working against Russia.
Yes, hypermarkets have destroyed the Russian retail chain. Yes, they left a large part of the population without work and without the ability to support their families. Then at least give normal service in return.
But he's not there. Lobbying the interests of Western brands, undervaluing, playing with currency prices - everything is aimed at supporting the foreign market on Russian territory and drowning Russian manufacturers. For now, hypermarkets function like huge factories for exporting profits from Russia.”
“Despite all the political statements of the networks that they are keeping their prices, the entire burden of fulfilling this statement has fallen on the producers. The networks themselves have not cut their costs. They passed everything on to the manufacturer.
It's the producers who keep prices normal. And they not only hold it, but even reduce it.
Networks, instead of the stated reduction or retention of prices, also raised prices for manufacturers.
If earlier the manufacturer returned 5 percent to the network, now it is 10 percent in the form of, so to speak, internal bonuses. And here we also need to add various fees, marketing charges, etc. Even logistics, which has also been reduced today, has placed an additional burden on the shoulders of the manufacturer.”
Veshaev believes that there really can be no talk of any import substitution, because the West does not intend to negotiate with Russia. And grocery store chains are “the striking force of Western business.” They suck money out of the population and send it abroad at a tremendous pace. It has become abundantly clear that grocery chain stores are now part of the political system.
Lobbying the interests of Western brands, understating prices, playing with currency prices - everything is aimed at supporting the foreign market on Russian territory and drowning Russian manufacturers.
But each of us, for our part, has the power to choose the place where to buy the goods. Even in Western chain stores, we can choose a domestic product or product instead of an imported one and, thus, “vote with our rubles.”
The company may make a decision to open stores of a new format within six months, writes Kommersant. According to preliminary estimates, stores should appear in the Moscow region and the suburbs of St. Petersburg, in settlements with a population of 50 thousand people or more. The owner of the Verny chain of stores is Andrey Rogachev, one of the founders of the Pyaterochka and Karusel projects, which today, together with the Perekrestok chain, are part of the X5 Retail Group. The development of the Verny chain was based on the strategy of “soft discounter” format stores on areas ranging from 200 to 650 square meters with an assortment of about 3.5 thousand items. The first stores of the chain were opened in November 2012 in Moscow and St. Petersburg.
Before starting the development of the hypermarket project, the company is going to increase the number of Verny stores. The chain now includes 70 stores in the North-Western and capital regions, and by August 1, their number should increase to 100. In February, company representatives reported that the first store would be opened in Yekaterinburg at the end of this summer, and the retailer would also continue to develop in the regions until Ural ridge. Discussion of the business model of hypermarkets will begin after the Verny chain grows to 200 outlets.
According to Rosstat, the total revenue of the ten largest food retailers at the end of last year amounted to 19.5% of retail turnover, or 1.9 trillion rubles. According to Infoline, the food market capacity of the Moscow region (including New Moscow) this year will exceed $19 billion (Moscow - $63 billion), the Leningrad region - $4 billion, (St. Petersburg - $11.5 billion).
According to X5 Retail Group, its share of the food retail market in 2012 was 5.6% with revenue of $15.7 billion. The company manages more than 3.8 thousand stores. Magnit's market share was 5.1% with revenue of $14.2 billion, the network includes more than 7 thousand retail outlets and is by far the largest in the Russian market. However, according to the results of the first quarter of this year, X5 Retail Group lost its leadership to Magnit not only in the number of stores, but also in revenue, showing 126.3 billion rubles against 131.2 billion rubles.
Experts, meanwhile, note that the opening of small-format hypermarkets, which are easier to build due to the smaller size of the site and in which priority is given to food products, is a trend. Thus, small-format Magnit Family hypermarkets show higher sales - 25-30% per square meter - than classic Magnit hypermarkets. According to Firstnews, by 2014 the Magnit retail chain plans to develop small-format stores and hypermarkets in St. Petersburg. According to the publication's sources, most of the St. Petersburg agencies working with commercial real estate received letters from Magnit: the company inquired about the availability of real estate in the city suitable for trading. We are talking about both large plots of land and the rental of small areas.
Review written Trusted user
I'll start from the beginning. Like many others, I was laid off three months ago. I tried to look for a job myself for a month, but without success. Smart people suggested that it is better to go to the “entertainment center”; they say they are working there. I registered and the first two months went by in vain. And then they give me a vacancy in a store - the Union of “Saint John the Warrior” (a faithful chain of stores). A name that gives confidence in employment. To begin with, I always call, but Oleg Chibisov, the “special one” (he is probably a knight of the Scarlet Order, loves to torment candidates), did not pick up the phone, although the mobile number was indicated. The next day I went for an interview at the Verny store at the address Moscow, Sevastopolsky Ave., building 15, building 3. Entering the store, I was stunned, the store was empty, there was only one cashier sitting at the checkout. I asked her where I could find Oleg Alexandrovich Chibisov?! She answered, he is in the hall, such a gray-haired man. I was “blown away” as she called him. Our meeting with this little man began with his aggression, who are you, what do you need, you don’t see, I’m busy, I need to give a SLAVE. I tried to introduce myself, but he didn’t want to listen, so I continued from the entertainment center. Then he went wild, started screaming, they sent the poor people again, I was tired of the pilgrimage from the center of entertainment for the poor, recently a 70-year-old grandmother came to get a job as a hall worker. In response to his cries, I asked him to write me a refusal. He continued to yell - I won’t sign anything, I need SLAVE workers, not the wretched ones from the entertainment center. (Sorry for going off topic, but what is this strange reaction to people from the entertainment center?) Not wanting to listen to his screams, I headed for the exit, because I understood that this would not end well, and I would be guilty, otherwise I would go to the center amusing, let them deal with the “inadequate”. The most interesting thing began, then, moving away from this “manager” a few steps, I heard - Hey, boy, do you want me to sign your fucking piece of paper for you, give me 1,500 rubles?! His cry shocked me. On the way out, I met an elderly customer who said that this “manager” not only does this to me, he doesn’t need workers, who comes from the entertainment center, he extorts money from them. Returning home, I tried in vain to get through to the administration of the chain of stores; no one answers the phone, no personnel officers, no operators on the phone.
To summarize: The store positions itself as religious, but it employs devils in the guise of humans. One cashier, there are very few people in the hall, “Director, Manager,” or whoever he is, talks to applicants like cattle, I don’t like the entertainment center, remove the vacancy from there?! I'm not a fan of writing comments. But like Oleg Aleksandrovich Chibisov, I have met such people very rarely. He doesn't even care what my name is. Calling for punishment on the site is a waste of time, but this one needs to be demoted to a cashier, it’s better to be rude at the checkout, and you’ll see that not one cash register will work, but two. It is very sad to realize that such “people” work as administrators, store directors, and there are more and more of them; for them, we are just slaves with a low income.
Union "Saint John the Warrior" (faithful chain of stores)
Address: Russia Moscow
Unknown| +100 |
| Best comments |
It turns out that in Moscow, these boors, hangers-on from the faithful operate... Once one of the freaks of their security was rude to me and began to wring my arm, dragging me away from the entrance to their store (!!!), because they work until 23 in Yekaterinburg, and I arrived at 22:45 and still really wanted to get into the store, but they were already closed and only work for exit through a security guard. But after my imputations to the security guard, they say remove the ru ki and don’t touch me, he began to wring my hands and frightened me with his panic button... (Well, we are also not born with bastards, after all, I did karate for 15 years, black belt, second dan). After wringing my arms, I began to defend myself and gave my friend a preventive malashigiri, after which he took out a gas cylinder and began to poison me, and I had a wild runny nose, which saved me... As a result, he fell to the ground with two kicks to the head , they called the police, drew up a report in which they wrote that I had attacked a security guard.... hmmm... they just didn’t know that I had an action camera built into my ski suit, which is all in the department told. In fact, on my part, a statement has already been written with a request to initiate a criminal case for obvious reasons. A statement of claim was also written to the court, applications to: the prosecutor's office, the Investigative Committee of the Russian Federation, Rospotrebnadzor, the SES, and the licensing department. As a result, their leader Yekaterinburgsky called me personally and asked for a meeting. We met and we parted amicably. Everything suited me. And they have science for the future. People, don't be afraid to defend yourself!!!
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