Beginner Instagram users do not understand what benefits hashtags can provide and why they should be placed under each photo, as popular Instagrammers do. Firstly, since popular Instagrammers do this, it means it is really necessary, and secondly... and secondly, you will soon find out everything by reading this article to the end and understand why you need to put hashtags for Instagram followers.
What is a hashtag
For your information:
Without going into too much detail, a hashtag is any word turned into a link under your photo using the # sign.
If this information is enough, then it is unlikely that you will be able to quickly and effectively promote your account, so it is better to push yourself and study this issue in more detail.
Using hashtags for followers on Instagram, you can be found by users who didn’t even know about the existence of your account. Let me give you an example. You have created an account on Instagram and want to post photos and videos about cats. But how do you find subscribers who will be interested in your content? This is why hashtags are used so that random users find the content they are interested in. Place several popular hashtags on the topic under the photo with the cat (we’ll talk about popularity later), for example #cats, #fluffypaws, #cutecat, etc. A user who sees a photo with the same hashtag under it clicks on it and opens a list of posts with the same hashtag, including yours. And voila, your account was viewed by one unique user, and you put a minimum of effort into it.
Also, if there is a hashtag under the photo, people will get to your profile simply by entering the corresponding query in the search. If someone writes the word “cats” in the search, and there is such a hashtag under the post, then it will definitely be shown to this person.
Hashtags are divided into three types:
- Low quality
- Average quality
- High quality
They differ from each other in the number of unique views, i.e. The more people clicked on a hashtag, the more popular and in demand it becomes, so having such a hashtag under a photo on Instagram is always welcome.
Few people use this function, but you can subscribe not only to an account, but also to a hashtag on Instagram. Manicure, for example, is one of the most popular requests among girls, so if you put the appropriate tag in your posts, they will definitely be noticed by new users who subscribe to such a hashtag. Examples of such hashtags: #manicure, #nails, #beautifulnails, #nailsphoto, #nails, #nailswow.
You probably wondered: “How can you determine which hashtag is popular and which is not, and what is best to place under your photo?” There are several criteria by which it is easy to identify and select a popular hashtag:
- Search for queries that match posts. For example, you need to put a popular hashtag for a photographer’s Instagram. Then you need to enter “photographer” in the search and analyze the highlighted hashtags. It will take some time, but the effect will be good.
- Popular hashtags are also published by various blogs and information sites devoted to this issue. Constant monitoring of the latest information will also have a positive effect on choosing the right hashtag and determining which hashtags give a lot of likes on Instagram.
But if you put too hackneyed hashtags under your posts, you may run into a number of problems:
- Such hashtags quickly “die”, i.e. in the search feed, the post will instantly drop too low and users simply won’t find it.
- Because Most bloggers need more engagement in their posts, using hashtags love, beauty, likes, etc. there is no point in sweating by fasting with nature. A hashtag for Instagram about nature should reflect the essence of the next post, and a discrepancy between the topic and the hashtag can simply attract several auto-likes, without a single new subscriber appearing.
Why are hashtags needed on Instagram?
- Collecting new unique subscribers without spending money on this process. If you don’t put a hashtag, you’ll lose customers.
- If you put a hashtag on some popular public page or blogger, then if your post is popular, there is the possibility of further cooperation and posting a link to your profile on their pages.
- When you come up with your own memorable hashtag, it’s easy to promote your product or brand, attracting new customers and subscribers.
- Hashtags for videos on Instagram play a special role, because... Lately, videos have been getting a lot more unique views than photos, so it makes it easier to promote yourself to the top of searches.
- Using hashtags, you can create convenient navigation through your account, thanks to which views will increase on many posts at once.
- If someone uses your hashtag, you will easily find this person, thereby creating contact with other users.
- Hashtags will also help to promote promotions and bonuses. It will be easier for your subscribers to keep track of updated information and their involvement in the process will increase significantly.
How to collect suitable hashtags
- Come up with a unique hashtag, put it under the post and then enter it into the search on Instagram. The search will return the top hashtags on Instagram that may be relevant to the topic of your post. And don’t be lazy to select the top ten, but don’t bet too much.
- Try to geotag every post. A geotag is the name of a city, country, street or area. For example, you decide to distribute products in Moscow. By determining which hashtags are suitable for Moscow and placing the location in the necessary posts, the influx of customers will increase significantly.
- Constant analysis of hashtags from competitors is important. Not necessarily for everyone, but viewing top accounts is a must.
There is such a thing as the lifetime of a hashtag. This is a direct dependence of his popularity on the time when a publication with him is in the TOP. The better the hashtag is composed, the longer the entry is in the TOP search results. For high-quality promotion, you should use relevant hashtags. Instagram has recently begun to monitor this method of promoting accounts in great detail, so if you delve into this issue, you can promote your page much faster and fill it with a truly active audience. The main thing is to understand which tag will not burn out quickly and will not freeze at one point, i.e. find a middle ground.
How to put a hashtag correctly
- There is no need to put more than thirty hashtags under one post, because... clutter will be created, which often repels subscribers
- Don't use the same hashtags under every post.
- Use interesting and fun hashtags. Even sports hashtags for Instagram can be created in such a way that users find it interesting to read them. For example, instead of #football, you can put #thumpfootball, which will be more fun to read and there will be more chances of clicking on this hashtag.
- You definitely need to put a hashtag when publishing a post, and not add it later, because... in the search, photos are displayed based on the time the post was published, and not when a hashtag was added to it, so adding it later does not make any sense.
- It makes no sense to put hashtags on closed profiles, because... their posts are not included in the search.
- You can use different hashtag generators for Instagram. They will help you start promoting this way if your imagination is not enough to come up with something unique.
- Hashtags in comments also do not appear in searches.
You need to understand that they are too popular, i.e. high-frequency hashtags on Instagram will not always serve you well. Using tags such as #nike, #love, #relationships, #beauty, etc., you can target bots and advertising page profiles, which ultimately will not have a very good effect on your promotion. At the beginning of promotion on Instagram, they will certainly help create the appearance of activity, but for more promoted accounts this is not very convenient.
Common mistakes when setting hashtags on Instagram
- Newbies are trying to attract the audience with some kind of expression and inadequacy, so they put prohibited hashtags on Instagram. It is rare that this type of promotion bears fruit, because if you put hashtags with obscenities, violence, insults, etc., it is unlikely that you will be able to sell a product or promote your personal brand.
- Captions for posts should not be made from hashtags alone. This is viewed poorly by subscribers and can lead to their loss.
- Hashtags should not be inserted inside the text. It is much more convenient to view Instagram hashtags under a post than to look for them inside the text.
- There is no need to publish posts without hashtags. There must be at least one relevant hashtag so that people can somehow find your account among many others.
- You need to understand which hashtags to put for existing subscribers and which for new ones, dividing them into categories under the post. This way you will have better control over the effectiveness of a particular hashtag.
- There is no need to make long hashtags. It is much easier to grasp the meaning of the hashtag #buykeychain than #selling a very beautiful keychain inexpensively.
In our segment of the Internet, it is better to put hashtags for Instagram in Russian, because... English is rarely used in search queries. Building hashtags for Instagram in Russian is not difficult, the main thing is to use the basic rules:
- the hashtag should not be too long;
- logic must be traced in it;
- it is preferable to use words rather than numbers;
- The hashtag's lifetime must be at least an hour.
Promotion on Instagram using hashtags is a very effective way of promotion, so you shouldn’t relegate it to the background. You can automate the promotion process in this way using our website service, thanks to which your actions will be minimized and the desired effect will be achieved much faster.
Popular hashtags on Instagram are a great way to make your account one of the most popular and viewed. Hashtags can be used by any Instagram user. That is why there are so many of them.
Using hashtags is very easy, you just need to click on any hashtag, which is an active link, and you will see the most popular photos for the given tag.
Use popular hashtags for your own popularity
Top – 30
#fun #instagramers #food #smile #followme #pretty #beach #nature #onedirection #friends #dog #hair #sunset #throwbackthursday #instagood #swag #blue #statigram #1nstagramtags #hot #funny #life #art #instahub #photo #lol #cool #pink #bestoftheday #clouds
Competition hashtags
#igsg #contestday #instarox_presents #bestoftheday #instauno #instagramhub #insta_shot#contestgram #all_shots #dayshots #instapicturing #instamood #ourbestshots #dailyphoto #nstagramtags #instagallery #greatfeeds #insta_sleep #primeshots #rscpics #instahub #photowall #bestoftheweek
Promotional hashtags
#follow #f4f #followme #TFLers #followforfollow #follow4follow #teamfollowback #followher #followbackteam #followhim #followall #1nstagramtags #followalways #followback #me #love #pleasefollow #follows #follower #following
Likes
#like #like4like #TFLers #liker #likes #l4l #likes4likes #photooftheday #love #10likes #likeforlike #1nstagratags #likesforlikes #liketeam #likeback #likebackteam #instagood #likeall #likealways #liking #100likes
Comments
#comment #comment4comment #TFLers #c4c #commenter #comments #commenting #love #comments4comments #instagood #commentteam #commentback #commentbackteam #1nstagramtags #commentbelow #photooftheday #commentall #commentalways #pleasecomment
Dawn
#sun #sunrise #sunshine #sky_collection #tagsta #igs #twilightscapes #beauty #nature #instasunsets #instagood #tagsta_nature #red #sunsetsniper #clouds #1nstagramtags #tramonto #ic_sky #orange #instasunsets #sunset_lovee #fabskyshots #color #sky #sunsetlovers #scenicsunset #insta #irox_skyline
Good morning
#goodmorning #morning #day #1nstagramtags #daytime #sunrise #morn #awake #wakeup #wake #wakingup #ready #sleepy #breakfast #tired #sluggish #bed #snooze #instagood #earlybird #sky #photooftheday #gettingready #goingout #sunshine #instamorning #work #early #fresh #refreshed
School
#school #class #classess #1nstagramtags #teacher #teachers #student #students #instagood #classmates #classmate #peer #work #homework #bored #books #book #photooftheday #textbook #textbooks #messingaround
Job
#work #working #job #1nstagramtags #myjob #office #company #bored #grind #mygrind #dayjob #ilovemyjob #dailygrind #photooftheday #business #biz #life #workinglate #computer #instajob #instalife #instagood #instadaily
Night
#night #nighttime #dark #nightsky #moon #themoon #thestars #star #stars #1nstagramtags #nuture #twlightscapes #noche #luna #lunar #nite #latenight #latenite #lastnight #instagood #photo #cool #insta_sleep #sleep #tagstagramers #tagsta #tagsta_nature
Good night
#goodnight #night #nighttime #1nstagramtags #sleep #sleeptime #sleepy #sleepyhead #tired #goodday #instagood #instagoodnight #photooftheday #nightynight #lightsout #bed #bedtime #rest #nightowl #dark #moonlight #moon #out #passout #knockout #knockedout
Mood hashtags
#happy #smile #fun #instahappy #goodmood #sohappy #happier #excited #feelgood #1nstagramtags #smiling #funtimes #funny #feliz #feelgood #feelgoodphoto #joy #happyhappy #enjoy #love #lovelife #instagood #laugh #laughing
Sad
#sad #nothappy #cry #crying #tears #instasad #sadness #depressed #alone #help #1nstagramtags #insta #mood #badmood #moods #upset #stressed #goingmental #cheermeup #me #hate #annoyed #lifesucks #nolove
Love
#love #couple #cute #adorable #gf #bf #bff #together #photooftheday #happy #me #girl #boy #beautiful #instagood #instalove #loveher #lovehim #pretty #fun #smile #xoxo #1nstagramtags #kiss #kisses #hugs #romance #forever #girlfriend #boyfriend
Girls
#girl #girls #beautiful #photooftheday #instagood #fun #smile #pretty #follow #followme #hair #friends #swag #sexy #hot #cool #kik #fashion #igers #instagramers #style #sweet #eyes #beauty #love #1nstagramtags #TFLers #me #cute #picoftheday
This article contains the most popular hashtags on Instagram, divided into categories for ease of use. Just choose the category you are interested in and enjoy viewing photos on a given topic. And by indicating popular tags under your photos, new users will definitely find you. And it’s not far from popularity, because where there are new views, there are new followers, likes and comments.
Hashtags are actively used not only on Instagram. But this is where hashtags help in achieving popularity. The main thing is to use them skillfully.
Hashtags on Instagram are special tags under photos. To write them, you can use any number of characters and use both Latin and Cyrillic alphabet. The main thing is that the tag starts with “#”. If you want to specify multiple labels, separate them with spaces.
Add the most popular hashtags for Instagram to your photos on topics for which Instagrammers are looking for interesting shots. This way your masterpieces will not go unnoticed. They will be found by users searching for specified hashtags. And if your pictures are really worth attention, users will definitely leave their likes and comments.
Why do we need collections of popular hashtags?
Users find photos on Instagram using hashtags. This article presents you with a selection of the most popular hashtags on various topics.
Having such a selection of popular tags, you can find a huge number of microblogs and pictures that are interesting to you. There are currently over 15 billion photos uploaded to Instagram. This is an incredibly huge number. And hashtags are a convenient way to navigate among this enormous volume of photos on the Internet.
This also works in the opposite direction. By using hashtags under your own photos, you will attract new followers. After all, these are the tags used by millions of Instagrammers to search for new content. And in order for them to find your photos, you need to use popular hashtags that many Instagrammers enter into the search bar.
Hashtags on Instagram are one of the important methods for... If almost no one knows about your account yet, then the only free way to tell other users about yourself on Instagram is to make new posts and put relevant (related to the topic of the post) Hashtags under them. You can copy below the most popular hashtags on Instagram for likes and it’s stupid to put this list under every post. But in 2019, they will not give you “quality” subscribers, only online stores and promotion consultants. And good (“engaged”) subscribers are additional . Therefore, if you are looking for “Instagram hashtags for likes”, then you better learn how to put correct Hashtags.
But if you’re lazy, then add our article to bookmarks and write the most popular Hashtags on Instagram for likes. Look at the result and return to our article.
The most popular hashtags on Instagram 2019
Russian #day #night #nature #friends
In English #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #like4like #followme #picoftheday #follow #me #selfie #summer #art #instadaily #friends #repost #nature #girl #fun #style #smile #food #instalike #likeforlike #family #travel #fitness #igers #tagsforlikes #follow4follow #nofilter #life #beauty #amazing #instamood #instagram #photography #vscocam #sun #photo #music #beach #followforfollow #bestoftheday #sky #ootd #sunset #sunset
Sometimes, on the contrary, people completely ignore Hashtags on Instagram. There are two reasons:
- it's "unsexy" and looks like spam;
- too lazy to select the right Hashtags (and the most popular Hashtags on Instagram do not produce results).
But believe me, if you learn how to use Hashtags correctly, you will receive FREE new targeted subscribers from every post. Even for (a way to gain live subscribers) you need to be able to choose the right list of Hashtags.
In this article we will tell you how to do this, and for dessert at the very end - three proven schemes for attracting subscribers through Hashtags.
What are Hashtags on Instagram?
A hashtag is a word with a # sign that you place on a photo.How to find you using Hashtags:
- Through the main search for Hashtags on Instagram.
- By clicking on the Hashtag under someone else's photo.
In the main search, people will enter the simplest words - “flowers”, “manicure Moscow”, “cats”, “swimsuits”, etc.
But no one will type multi-syllable hashtags by hand in the search - laziness. But if there is a “long” Hashtag under some interesting photo, then there is a chance that users will use it to go to the general feed of posts with such a Hashtag.
Hence the conclusion - both short (monosyllabic) and long hashtags should be used. Get likes and subscriptions from everyone.
The most popular hashtags on Instagram
High frequency hashtags - with more than 100,000 queries.
Where to look for the most popular Hashtags on Instagram:
- general search on Instagram (enter a word and see the number of requests)
- under the photo in the top search by Hashtags (first 9 photos)
- when searching by Hashtag, pay attention to the line above all photos - there will be similar popular Hashtags
- the most popular hashtags in Russian (by topic - for subscribers, likes, girls, men, makeup, clothes, travel, etc.)
- Such hashtags “live” for literally a couple of seconds (you will immediately go down in the general feed) - the competition is too high
- The most popular hashtags like “follow”, “beautiful”, “likes”, etc. will have nothing to do with your post. Therefore, the maximum that will happen is that you will collect . No one will ask what kind of post you have. And for sales you need high involvement - so that people come to your account, read posts, and subscribe. Spend time selecting thematic Hashtags and you will feel the difference (as written below in the article).
What are Hashtags for on Instagram?
- New subscribers and likes. Hashtags are the best way to gain new followers. If you are “embarrassed” to put hashtags, you will lose subscribers.
- For - attracting the attention of brands and large publics (put their thematic Hashtag and perhaps they will publish you on their account).
- . Come up with your own unique Hashtag and always use it so that your subscribers remember it.
- Navigating your Instagram account. To make your account more interesting, create categories and tag them with appropriate Hashtags. Using them, subscribers who are interested in this section can easily see all the posts on this topic.
- User content tracking. If people put your brand's Hashtag, then you can find such posts and publish them on your site (with the author's permission). These could be reviews or photos of your establishment, for example. Such user-generated content increases the trust of other Instagram users in you.
- , marathons, competitions, promotions. If you use such promotion methods, then Hashtags will help you and your subscribers track the necessary information.
- Selling through Hashtags. So that subscribers can easily order a product/service from you, ask them to put the Hashtag #I want to buy_brand name + e-mail under the corresponding post. If you are just starting out or your assortment is small, then you can track such Hashtags yourself. And also write order details to your clients by email. But then you can use a paid service that does this automatically. And in the future they will appear.
How to collect relevant hashtags on Instagram
Relevant hashtags are those that fit the meaning of your post. Where can I get them?
How to correctly put hashtags on Instagram
- Maximum - 30 Hashtags under one post (In 2019, according to rumors, it is better to use 5-10 to avoid getting shadowbanned).
- Change the hashtags under each new post, otherwise you will also be shadowbanned.
- You can use letters (Russian, Latin), numbers, emoji, underscore (_).
- Photos in Hashtag searches are sorted by the time the post was published, not by the time you added the Hashtags. This is especially important if you use high-frequency (popular) Hashtags. If you didn’t put them right away when publishing, then it’s already useless, because 700-1000 new posts appear on them per minute and your photo is already far down in the search results.
- If your profile is private, then photos are not included in the search and you do not need to put hashtags
- If you put Hashtags in the comments on someone else’s account, then someone else’s photo does not appear in the search for this Hashtag.
- Innovation— Hashtags in comments even under your own posts don’t work either. It is necessary to put hashtags in the post itself, and not in the first comment.
- Do not use hashtags from the “black list”. This list is periodically updated, but in general these are tags from the topics: violence, swearing, insults, fat shaming (insults based on excess weight). Sometimes the most popular and therefore spammy tags like “love” are included in this list of prohibited Hashtags.
- Don't caption your photo with all Hashtags. Girls in swimsuits can afford this, but not business accounts. Explain your photo with text, otherwise the post looks like spam. Even if you are a photo blogger, you can write where and when the photo was taken.
- Do not insert hashtags into the text of the post, place them below, under the text. Reading text that contains hashtags is unpleasant.
- Do not publish posts without any hashtags at all! As a rule, selecting hashtags is a separate task. And I'm too lazy to do it. But then be prepared for the fact that no one except your subscribers will see your post and you will lose potential clients. You won't get additional likes or new subscribers.
- Don’t make hashtags too long - the eye simply cannot perceive such long words - for example, #last minute tours vitaliummoscow.
And now the most interesting and useful: three proven schemes for attracting subscribers through Hashtags.
Update 2019.
Previously, you could put 30 hashtags under each post without fear. In 2019, Instagram may regard this as spam and send you to a shadow ban. Therefore, make 5-15 Hashtags per post (reduce the number of Hashtags indicated below by 2-3 times).
Do you want a lot of likes and “live” subscribers? Don’t put hashtags on Instagram at random, but use one of three tactics:
- TOP 9
- Triptych
- Content plan
TOP 9
The most obvious way of all to promote using Hashtags on Instagram is to reach the TOP 9. These are the photos that you see first in the general search feed for the Hashtag. The photos below are sorted by time of publication, and the TOP 9 remain at the top for a long time.
How do photos get into the TOP 9? The posts that get likes the fastest go there. There is no exact formula, but you can get into the TOP 9 even with a small number of likes. Provided that you typed them quickly (that is, published them and the likes immediately started pouring in).
If you're just starting out, then don't look at Hashtags with more than 50,000 posts. First, try to get to the top using low-frequency hashtags.
Scheme for reaching the TOP-9
- We select the most eye-catching photo (to stand out in the general mosaic).
- Collecting 70 (!) thematic hashtags to your post (see above “Where to look for popular hashtags on Instagram”). Look at what photos your competitors have using these Hashtags and try to do better (go through at least 5-10 Hashtags).
- Sort Hashtags: 30 high-frequency, 30 mid-frequency, 10 low-frequency (your unique Hashtags and Hashtags with geolocation can be here (for example, #doormoscow)
- First, publish a post with the first 30 Hashtags. Wait 7-10 minutes.
- Delete the first ones and publish the second 30 Hashtags instead (you can do so in the comments).
- Wait about 10 more minutes and delete the second 30 Hashtags, add the last 10 Hashtags. These Hashtags are already here to stay. They are low frequency, relevant (related to the topic of your post). It doesn’t look like spam and no one will think about them: “Fu-fu-fu, these Hashtags again!”
What we have at the output:
- Due to high- and mid-frequency (most popular) hashtags, we quickly (!) collected likes
- then added to the search results for low-frequency hashtags
- got into the TOP 9 for low-frequency hashtags.
Thus, we, beginner Instagrammers, got into the TOP 9 for thematic Hashtags. This means that people will notice us and gradually start subscribing. After some time, we have a chance to reach the TOP 9 for mid-frequency hashtags. But you need to post regularly and gain subscribers (who will add likes). It's not as easy as it seems. It's a JOB! If you have a budget, entrust this work to a content manager. If not, then you will do this work yourself, day after day and month after month. But the result will definitely come, the main thing is to work!
TROIKA
- Select carefully 90 main thematic hashtags(this selection will include the most popular, thematic, and unique Hashtags).
- Prepare three posts that are similar in topic (i.e. if a person came to one of these posts using the Hashtag, he would be interested in the other two nearby)
- Distribute 90 Hashtags evenly across three posts (each will contain popular, thematic, and unique ones)
- Publish all three posts with a delay of 5-15 minutes.
What we have at the output:
90 thematic Hashtags are the maximum coverage in your field. Instead of 30 Hashtags, you get simultaneous coverage of 90 Hashtags. Plus, most likely, a person who is interested in one of your posts will also be interested in the other two. This way you will get the maximum number of likes on all three posts. And a greater probability of reaching the TOP-9.
CONTENT PLAN
Schemes are all well and good, but you also need a long-term plan for developing your Instagram account.
- For maximum coverage you need to select 210 Hashtags
- Divide these 210 Hashtags by 7 (number of days per week)
- We get 30 Hashtags per day, divide by 3 posts per day
- In total, our content plan includes 3 posts per day, 10 hashtags in each.
With this content plan, you can reach 210 hashtags per week. It's best to mix highs, mids, and lows in each post.
And finally, here are the following popular search queries in Yandex (on the topic “hashtags”):
- girls' Instagram hashtags
- top hashtags on Instagram
- Instagram hashtags sea
- fitness hashtags on instagram
- Instagram sports hashtags
We don’t have all these Hashtags in the article. But you are looking for them to promote yourself on Instagram for free. And they won't help you. And the three ways that we wrote about in this article will help.
There are many ways to make your social media account popular. Some of them require significant financial costs. But social networks such as Instagram provide an effective and, at the same time, free promotion tool - hashtags. They allow you to attract the attention of a fairly large audience interested in a particular topic without spending a penny on it. So what are they and how do they work? And what are the most popular Instagram hashtags today, as of March 2018?
Everyone has come across the term “hashtag”. And the majority of current Internet users have installed it at least once. This definition simply covers any word written immediately after the # sign (“hash”). The word hash itself actually means the hash sign.
Hashtags were created to allow you to group and search posts on social networks based on a topic. On Instagram they are, which is a post, resulting in an active link. But in 2018 there cannot be more than 30 of them. In addition, tags can also be placed in Instagram stories: they will work the same as those under regular photos.
Those people who may be interested in your posts, thanks to them, will receive friendship and likes on your photos. There are several main reasons why every owner of an Instagram account who wants it to be popular with a lot of friends should set them up:
- For more coverage. Using this tool, you can attract both new subscribers and subscribers absolutely free of charge, especially if you are just starting out. After all, this is the main method of finding the right photos on this social network.
- To promote a service, product or brand. A unique, cool hashtag that is directly related to your account is one of the main ways to make it memorable.
- To increase the influence and visibility of your account. Using hashtags, you can, for example, attract the attention of companies and other popular users who will repost you and thereby increase your recognition.
- To track reactions, group UGC content and measure popularity. If you have a brand, then by the number of hashtags with its mention you can understand how popular it is, and enter into feedback with users you are interested in, even use their content that is complimentary to you (of course, with permission, as required by the rules of politeness) .
- To make navigation easier. You can divide the content on your account into categories, marking each of them with a unique hashtag and thereby making it easier for users to find what they need - they will only have to click on the mark under the photo.
- For promotions, competitions, giveaways, sfs. By indicating the rules in the text under the photo and identifying each competition with your own tag, starting with the main post, you will make it easier for your subscribers to follow how they are going.
- For sales. If you trade through Instagram, then in your articles you can ask customers to put their wishes in the form of tags, which will be quite easy for you to track, quickly respond to orders and collect statistics.
As you can see from this list, on Instagram, hashtags play the role of a fairly universal way to promote and track useful information. In fact, this is the most effective way to organize accounts on this social network.
How to place them correctly?
Experienced Instagram bloggers have created real art. It includes fairly simple rules that allow you to avoid such troubles as a shadow ban (when you are not banned, but no one sees your photos) and increase the efficiency of using this tool in promotion:
- The number of tags should always be reasonable, otherwise the opposite approach will make the post unattractive and raise suspicions that the account is run by a bot - and who follows such posts?
- You need to use both general short terms that are often used in general searches, and long ones that are followed only if they have already been used as a tag under someone’s post.
- Hashtags do not have to consist of only letters (Cyrillic or Latin alphabet). When they include numbers, underscores, or emojis, that's cool too. But spaces don't work.
- It makes no sense to put the most popular and best hashtags on photos published a long time ago - they won’t be seen anyway, since the sorting occurs by the time of publication of the post itself, and not when the tag was added.
- Hashtags in a reply to someone else’s photo do not in any way contribute to its appearance in search results.
- Since 2018, adding tags in the first comment to your own photo no longer always means that it will necessarily appear in search results, and the most reliable way to achieve this is to include them in the description. Although the function itself has not been officially canceled.
- And finally, there is no need to put tags under posts if no one will see them anyway.
Important! The number of hashtags in order to avoid being subject to a shadow ban should not significantly exceed ten. In addition, under adjacent posts they should be slightly different.
In addition to the well-known rules on how to effectively write hashtags, there are also a number of recommendations on what you should not do under any circumstances in order not to lose subscribers:
- Do not make captions for photos using only tags, otherwise your posts will quickly begin to be perceived as spam, and your rating will drop significantly. Preface their use with a short descriptive text.
- You cannot use hashtags, the use of which may result in a ban or lead to being blacklisted. The list of such tags needs to be regularly updated, but it constantly includes derogatory words, especially on the topic of fat shaming (insults due to excess weight), obscenities, racist statements, and calls for violence. However, sometimes spammed popular definitions also end up on the list of prohibited ones.
- You should not break up the text of the post with hashtags - this tool is designed for navigation and search, and the text in the middle of which they are located will not be very convenient to read. Always put them at the very end.
- If you don’t want your post to be noticed only by your subscribers, don’t forget to put hashtags under each photo.
- You should not overuse long tags, even if they are common, otherwise it will be extremely inconvenient for consumers to perceive the information that you want to convey through them.
These are all general recommendations regarding correct behavior on Instagram. In addition to them, there are practical ways of promotion through the correct placement of hashtags under your posts. The main methods for doing this, recommended in various articles, include:
- Getting into the top 9 posts for a specific tag.
- Distribution of tags among three posts published in a row.
- Cover as many different tags as possible throughout the week.
The first method will require:
- Choose beautiful photos (which will be very easy if you are a photographer).
- 70 tags for it, distributed in this order: 30 most popular hashtags on Instagram, 30 average popularity and 10 most relevant to your post.
- Put the first ones under the post first. Then, after 5 minutes, remove them and put in the second ones. After a short period of time, remove them too, replacing them with the last ten.
Thanks to this method, the most popular tags will allow you to quickly gain likes not only from subscribers and will bring new followers. And thanks to speed, you can be in the TOP of search results for relevant, but less popular ones. It is most often recommended to those who are looking for an answer to the question of how to get to the TOP of Instagram for a specific hashtag.
Having chosen the second method, you need to:
- Prepare 90 thematic hashtags, distributed evenly by popularity, and 3 posts.
- Publish photos with a pause of 5-10 minutes between them and evenly distribute tags among them.
This way you can ensure maximum coverage on a certain topic.
Well, for the third method of promotion, the account owner needs:
- Select 210 most suitable tags.
- Distribute them equally among the days of the week.
- Distribute those selected for a particular day evenly among three posts.
Thus, it becomes possible, within a short period of time, to reach the maximum number of Instagram hashtags.
There are several easy ways to find out which hashtag is the most popular on Instagram. The first of them is to use a special service for selecting tags, each of which has its own characteristics:
- Websta.me is one of the oldest and most complete services for working with Instagram. It also works with Russian-language content. With its help, you can find the most popular hashtags, relevant ones and those that were used by the desired account.
- Instatag.ru is the largest Russian-language database for this social network, which makes it possible to determine which hashtags are best to use.
- Clarifai.com is an English-language service that automatically adds English tags to the photo uploaded to it.
- Hashsales.ru is a service for Instagram stores that automatically sends a link to the desired product to everyone who puts #wanttobuy under its photo.
But the most popular way to find the right tags is to use the social network’s own tools. There are several options to find exactly the one that suits you:
- Just find the word you are looking for (say, “travel”) in the general search bar on Instagram. As a result, the most popular hashtags containing it will be displayed first.
- In the search section of the social network, the most popular tags at the moment are also displayed above the photo.
- And finally, in the TOP of searches under the photo.
Attention! The most popular hashtags that are not directly related to your post thematically will only bring auto-likes and will only be effective for the first couple of minutes.
Top hashtags on Instagram
The TOP tags are those that are most often used by Instagram bloggers at the moment. The TOP can change not only from year to year, but also from day to day. There are hashtags that are always popular: they usually consist of one simple word, such as “love”, “children”, “follow”, “instagood”, etc. Funny tags often reach the TOP.
The most popular hashtags are called high-frequency, the next ones are called mid-frequency, and the least popular are called low-frequency. The first category includes those for which the number of requests exceeds 100,000, the second - over 50,000, and those that do not reach 50,000 requests belong to the third category.
In 2018, the top lines of the TOP popular hashtags on Instagram are:
- In English: #photooftheday #beautiful #happy #like4like #instagood #love #follow #cute #me #smile
- In Russian: #instagramweeks #moscow #life #girls #selfie #instagramnet #sky #russia #super #nature #instatag
Each of them has millions (and in the case of English-language ones, tens of millions) of occurrences.
TOP by category
Now it’s worth looking at the most popular hashtags for Instagram in different categories. This will make it much easier to understand which ones are suitable for your post.
So, the most popular hashtags on Instagram in different languages in the category:
- food: #instafood #food #foodlove #foodloveyou #yum #food of the gods #foodies #want to eat #foodgram #instafood #foodart #yummy #foodshare #grub #foodblogger
- society: #likeme #lovesavestheworld #family #life is beautiful #familyfirst #family is the main thing in life #lovethem #womenlikewomen #girlsgeneration #familytogether #swag #a woman can do anything #girlsday #life #the meaning of my life #sports #gym
- holidays: #newyear #christmasparty #tree #newyearsday #celebrate #holidays #bestgift #valentineday #celebrate #birthday #9th of May #wedding #birthday #birthdaycake #vacation begins
- animals: #animal #nature #animallovers #cuteness #dog #animal world #instacat #man's best friend #instagramdogs #cats #horseshow #barabaka dog #tropicalfish #parrot #bird
- people and relationships: #selfie of the day #love #man #beautiful #girlfriend forever #hugs #love is #heart #boyfriend #lovehim #best friend #girlsbestfriend #getting married #child #children #friends #friendship #likes #photo
- nature: #nature #nature #outdoors #air #happyday #lovenature #sea #sun #flowers #bouquet #clouds #raining #raining #frostsun #snow
- fashion: #instafashion #fashionista #hairstyle #fashion #instastyle #lookoftheday #earringsoftheday #suit #nails2inspire #ordered earrings #hair coloring #tattoo #tattoos #highheels #custom shoes #haircut #haircut #stylish
The field for creativity in choosing hashtags is very large and you can always find something that will not only allow you to get likes, but will also look as organic as possible under the photo.
Analysis using Popsters tools
Today, there is no need to guess how effective your Instagram promotion strategy is or go through different hashtag options manually. All this is done by specialized services for analyzing accounts, such as Popsters.
Popsters allows you to analyze quite deeply both your or your competitors’ account, as well as the hashtags that you use or plan to use. Through this service:
- You can check the frequency of occurrences, both for the entire time and in a certain period.
- You can find out how good a particular tag is for likes and their speed.
- You can compare the effectiveness of using keywords not only on your own post, but also under the posts of other bloggers. Find out which competitors use hashtags.
- You can analyze hashtag activity within your account.
Using Popsters gives you all the tools you need to promote on Instagram and significantly saves time.
Conclusion
Using hashtags is a key tool. If you refuse it, you lose a lot, regardless of what the purpose of your blog is. But to be effective, it is important to remember that you must use them all correctly, intelligently combine the most popular tags with the most relevant ones, and avoid prohibited terms.
Instagram is one of the most popular social networks. Millions of users post new photos every day, leave comments and likes, and follow photo chronicles of other people’s lives. Each author of an Instagram page tries to promote his profile in order to gain as much popularity as possible.
To make it easier for subscribers and all guests of the social network to find a photo of the desired topic, the author of the photo uses hashtags when creating a description - special tags that are a word or phrase on the topic of the photo, which are indicated by the # symbol at the beginning. It is not surprising that over time, a list of the most popular hashtags on Instagram has been formed, both in Russian and in English.
First, we will review the most popular hashtags in the Latin alphabet, because... The vast majority of Instagram users are English-speaking. And, of course, let us recall a few important rules for using labels:
- tags can be written in both Latin and Cyrillic;
- it is possible to use numbers;
- The hashtag must be preceded by a # sign;
- the tag is written together or words are separated using an underscore;
- You cannot use a space character in a hashtag.
So, in 2017, the most popular hashtags on Instagram in English were:
#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #like4like #smile #friends #fun #fashion #summer #instadaily #instalike #swag #amazing.
These are tags on general topics, used more for account promotion. Although among them there are words whose meaning is eternal values: love, happiness, beauty and friendship. In addition, frequently used tags were:
#style #instamood #followforfollow #life #nofilter #lol #pretty #repost #my #iphoneonly #tweegram #cool #instafollow #instacool #bored #funny #instago #girls #all_shots #nature #party #eyes #night #hot #fitness .
We will divide the remaining popular tags into categories:
To gain likes and subscribers. Indicating such tags in the photo description will imply that you are ready to exchange “courtesy”, i.e. likes, with other Instagram users.
#likes #likesforlikes #likes4likes #likesforfollow #likebackteam #likesreturned #likesforlike #liketeam #likeback #like4like #likebackalways #instalike #instalikes #likeall #likeme #likeallmypics #liking.
If you want mutual subscriptions, then indicate the tags:
#follow #followme #follow4follow #followforfollow #followback #followher #followhim #followall #follows #f4f #instatag #teamfollowback #pleasefollow #pleasefollowme #followbackteam #follower #following
Society. The most popular type of pictures on Instagram is a selfie, when a person takes a photo of himself using a front camera or through a reflection in a mirror. Selfie sticks are also popular, with which you can take a great photo yourself.
To attract attention to selfies, use hashtags:
#selfie #selfies #selfietime #selfienation #selfiequeen #selfiesfordays #selfiestick #face #faceoftheday #me #instaselfie #portrait #likeme.
Girls often use the following tags:
#girl #girls #girlsgeneration #girlsday #girlsbestfriend #girlsnight #girlswholikegirls #love #me #beautiful #lady #ladies #ladiesnight #woman.
Guys prefer to check in like this:
#guy #guys #man #men #boy #boys #handsome #hot #love #me #dude #boyfriend #dear #lover.
Couples weren't left out either. The captions on joint photographs include:
#love #couple #couples #adorable #kiss #kisses #hug #hugs #romance #heart #hearts #forever.
A photo with friends is worth tagging:
#friends #friendship #friendsforever #bestfriend #bestfriends #bestfriendsforever #goodfriends #myfriend #myfriends #awesome #goodtimes.
The following hashtags are suitable for a family photo:
#family #familytime #familyfirst #familyday #familylove #familyfun #familydinner #mom #dad #brother #sister.
And a cute photo of a child can be tagged:
#kids #kid #child #instakids #baby #babies #cute #lovely.
Holidays and fun. Because Instagram is also an entertaining social network; its users love to post photos from various events and holidays. There is also a list of super popular hashtags for this kind of pictures.
Commonly used holiday tags:
#party #partytime #partying #fun #happy #instaparty #bestoftheday.
Photos from your birthday can be marked like this:
#birthday #birthdaycake #birthdayparty #birthdays #birthdaygift #birthdayweekend #birthdaypresent #birthdayfun #birthdaycelebration #bday #instabirthday #instabday.
#wedding #weddings #weddingday #weddingdress #weddingphotography #weddingparty #weddingcake #bride #bridesmaid #bridetobe #brides #happy #happyday #bestday #bestoftheday #bestofday #love #forever #family #smiles #together #ceremony #romance #marriage #instawedding .
#happyholidays #holidays #holiday #holidayseason #holidays2017 #vacations #vacationtime #vacation2017 #happyholidays2017 #fun #happy #travel #traveling #travelgram #trip #bestday.
With the advent of Christmas and New Year, English-language Instagram is flooded with hashtags:
#2017 #christmas #christmastree #christmastime #christmas2017 #happynewyear #newyearsday #newyear #newyears #newyears2017 #bye2016.
Food. Food topics are popular on Instagram. Nowadays, no one is surprised when in a cafe or restaurant a girl takes a photo for her Instagram account before eating, so that her subscribers are aware of what delicacies she is having for lunch today. Someone specially sets up a photo page dedicated only to food, posts images of ready-made dishes, films the cooking process, etc.
So, so that the food on your plate not only works for the benefit of the gastrointestinal tract, but also helps you get new likes on Instagram, you should use the following hashtags:
#instafood #food #foodie #foodpic #foodstagram #foods #foodphotography #foodies #foodlover #foodforthought #foodisfuel #foodblogger #foodcoma #foodgram #fooddiary #foodblog #yum #hungry #eat.
You can also specify tags that are not general product topics, but quite specific:
#dessert #drink #coffee #cake.
Fashion. On Instagram you can find a huge number of individual photos and entire blogs on the topic of fashion and style. Often, fashion bloggers, starting to run a page, gain such popularity that they are then invited to appear for various fashion magazines and collaborate with fashion houses. If you want your stylish photo to come up when searching for the best fashion photos, use the following tags:
#instastyle #instafashion #fashion #fashionista #fashionblogger #fashionable #fashiondiaries #fashionblog #fashionweek #fashionshow #fashionstyle #fashiongram #fashionlover #fashiondesigner #fashionphotography #style #styleblogger #styleblog.
Russian-speaking Instagram bloggers use hashtags in both Latin and Russian. The topics of the most popular tags in Russian in 2017 are very similar to those indicated in Latin letters.
Among the common, universal tags, the most frequently used are:
#instagram #instagramweeks #instagram_porusski #insta #instatag #me #smile #selfie #beauty #super #day #night #nature #friends #friendship #likes #photo #photography #Russia #Ukraine #love #girls #Moscow #life #life is beautiful #sky.
Slightly less popular, but still frequently used tags:
#hello #my #best #city #bow #friend #club #success #happiness #clouds #instachildren #instamama #instaphoto #instatag #photography #party #video #cat #cat #like #follow.
Now let's sort the hashtags into the most frequently requested categories.
For mutual likes and subscriptions. Our bloggers also want to promote their page as quickly as possible, so they often do not neglect mutual promotion of likes and comments, as well as mutual subscription to each other’s pages. The following hashtags are often used:
#likes #likes mutually #like #likeme #like #likeslikes #likesinstagram #likeswinstagram #likemutually #like;
#subscribe #subscribeforme #subscribemutually #subscription #subscribeforme #subscriptionforsubscription #subscriptionmutually #subscription4subscription #subscriptionmutual.
Society. Selfie lovers use the following tags for selfies:
#selfie #selfie stick #selfietime #selfiemania #selfiemoy #selfieright now #selfie lift #selfiegod #selfie never happens #selfiemachine #selfiemirror #selfieday #selfiemelfie #selfie tripod #selfie #selfieisdisease #face #photomirror.
Russian-speaking girls tag photos with the following tags:
#girl #girls #girlslikegirls #girlsofMoscow #girlswillunderstand #beautifulgirls #woman #womanofdreams #womanoftheyear #beauty #beauty #beauty #beautysavestheworld #beautyterriblepower #beauty #beautyaroundus.
The guys are not far behind and tag the photos with the following tags:
#handsome #man #dream men #men like men #guy #boy.
Couples tag photos together with hashtags:
#love #my love #love carrots #love of my whole life #love saves the world #love is #love at first sight #love forever #relationships #hugs #kiss #heart #cupid #boyfriend #girlfriend #couple #romance #forever #yinyan #love #life is beautiful #life #only #feelings.
Romance, and that’s it! And here’s how family people celebrate their photos:
#family #my family #family comes first #family assembled #family is the main thing #family is sacred #family is the most important thing #my family is everything #family is close #family is everything #family is happiness #beloved family #dad #mom #brother #sister.
And those who do not yet have a partner can use a couple of the following hashtags, and, perhaps, will soon find a life partner:
#dating #get to know #get to know #love #relationships #he #she #lovecarrots #heart #cupid #boyfriend #girl #getting married #gettingmarried #findlove #romance #forever #loveforever #instalove.
Holidays. When it comes to holidays, our bloggers do not lag behind foreign ones. And they also tag the posted pictures with thematic tags.
For New Year and Christmas:
#2017 #newyear #newyear2017 #happyyear #tree #winter #cold #celebrate #celebrate #welcome #christmas.
Birthday photos are celebrated like this:
#myday #birthday #birthday #bestday #bestgift #waiting for #visiting #gift #accepting #congratulations #guests #having fun #joy #holiday mood #celebrating #celebrating #mybirthday.
Food. Russian food bloggers on Instagram often put tags on photos:
#food #foodloveyou #foodforlife #food #foodofthegods #foodshouldbetasty #instafood #dish #eat #eatserved #wanttoeat.
Fashion. And our fashionistas and fashionistas will definitely add several important tags to the photo description
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