Good afternoon dear readers of my site. Today we’ll talk about a relatively new social network Google Plus. We already mentioned it when, in this review, we look at this social network from all sides. Let's look at registration in Google Plus, login and capabilities of this social network, setting up a profile on Google+ and what has changed in this social network with the change in the general design of Google products.
Google has been trying to become a player in the social networking market for many years. There was even an attempt to buy the social network Twitter. But this attempt failed and several years ago Google presented its social network Google+.
Over the past years, Google Plus has been in constant development. The company makes a lot of efforts to popularize its brainchild. Most Google products are already linked to a Google+ profile, and this process is not stopping. This is producing positive changes - today, there are more than 200 million registered users of the Google+ social network (according to the company). On the other hand, this behavior of Google causes anger on the part of the audience, which does not want to see mandatory registration in all Google products, or dependence on the Google Plus social network.
It is this behavior of the company that leads to disappointing results. According to some sources, the time spent on the Google+ social network is calculated in minutes, while on other popular social networks (Facebook, VKontakte) a user can spend several hours.
Registration in Google Plus
In order to register with Google+, no need to do any complex manipulations. As mentioned in previous articles, Google has introduced a single account for all its products for its users. To register with Google, just register and get your gmail.com mailbox.
By registering a new mailbox, we create an account in Google. You just need to enter your mailbox address and write a password for it. That's it, you have your own Google account and access to all its products.
A list of possible company software products can be seen on the main page of the search engine. Click on the square in the upper right corner and a list of Google products will open in front of you. Select Google Plus.
By clicking on the G+ icon, you are taken to the news feed page. Before using all the features of this social network, you need to create your profile on Google Plus. To do this, click " Join to…» and in the window that pops up we check the correctness of your data. Data is taken from your email account
After checking the data or entering new ones, click “ Create a profile" In the next window, you can add your profile photo.
This is where the creation of the profile actually ended. Now you have access to the full list of Google+ features and services. We'll talk about this below.
You can customize your page in Google Plus. To do this, go to the tab “ Profile».
This is my Google Plus page. To change the background photo or profile photo, or make minor changes to the profile, you need to click on the " Edit profile" You can create collections - this is a kind of VKontakte group. It contains posts, photographs, and links related to certain topics. She, like a group or community, may have subscribers. It's easy to create a new collection in Google+:
Enter the name, a brief description of the collection and who it is intended for. By default, your selection is visible to all network users; you can limit visibility to your circles, show only your loved one, or offer your own option.
Your own option for visibility of the selection - members of your circles (Friends, Family, Acquaintances) or find the people you need through search.
By clicking on the pencil on my Google Plus page, you can leave a note. It's kind of like writing on the wall on other social media platforms. Your subscribers will see it.
Thus, we registered with Google Plus and set up our profile on this social network.
Google Plus features - feed, collections, communities and people
Now let's move on to the most interesting part - using social network Google Plus. When you log into your account, you will be taken to the News Feed page. It displays all the posts left by users you follow and popular posts. This is a kind of RSS feed.
You can also leave your entry in this feed. This is done simply.
A window opens to add your entry to the feed.
In this window you can not only leave your entry in the feed, but
- Share a photo, image
- Interesting link
- Create a survey
- Leave your coordinates on Google maps
When creating a message, you can determine who it is intended for: For everyone, for a specific circle, or find by searching for the person to whom it is intended.
You can comment on any post in the Google Plus feed, share a link to it, ignore it, or complain about it.
Collections– these are user materials collected into one group according to certain characteristics, mainly on one topic. Each user of the Google Plus social network may have more than one collection. It all depends on the interests of the user.
You can create collections yourself in your profile or subscribe to others. A large selection of collections can be found on the tab of the same name " Collections».
In the " My» presents the collections you created.
If you don’t see the selection you need, you can find it through the search. Once you select what you were looking for, you can subscribe. This can be done either on the main page of the tab " collections"or directly on the main page of the collection.
After subscribing, you will receive notifications about new materials in the collection. They will also be displayed in the “ Subscriptions».
Google Communities Plus. By analogy with subscriptions, communities collect materials on certain topics. The difference between communities is that materials published in them can be commented on.
The interface of the community section is organized similarly to Collections. You can join all communities, but some of them require you to submit a request first. After which the community moderator makes a decision about your entry.
People Tab. In the old Google Plus interface, instead of this tab there was Circles tab. These are your social circles on the Google+ social network.
Once you go to this tab, you'll see several of your social circles presented by default. At the beginning, one will be empty, but as communication increases, they will be filled by you. To add a person to any circle, you need to subscribe to him and first find him through the search. By subscribing, the person you choose is included in your Google circles plus and is located at the top of the page. At this moment he is not in any of your circles. To add it there, you need to click on the “ Subscriptions"at the bottom of the person's avatar. In the list provided, select which social circle to include.
After that, he will appear in your chosen social circle on Google+.
If the circle you need does not exist, you can create it by clicking on the “ Create a circle».
In the " Who to add» you can find recommendations from other network users you follow.
Tab " Subscribers» contains a list of your subscribers. You can select any of their subscriber lists and add them in the same way to your desired Google Plus social circle.
What has changed in the new Google Plus interface
That year, Google rolled out a new interface for all of its products, including Google Plus. Today there are many instructions on the Internet for working with Google+, but they are all based on the old Google Plus interface; in the new version, some products and features are no longer available. Let's look at what's missing from the new Google+.
Photo
This feature was removed from Google Plus and made into a separate Google product, not specifically related to Plus.
Hangouts– this is the ability to broadcast video directly to the network. This happened before, but now it is a separate Google service, an analogue of Skype. Thanks to this application, you can arrange video conferences, make calls with users registered in Google Hangouts, and chat.
Google brand page “+page”
In the new interface you will no longer find the ability to create branded pages, that is, the service +pages moved to the Google software products section. And presented under the title " My business" It is located in the same right window where all Google products are presented (shown in the screenshot above).
How to create a +page for business
Go to the “My Business” application. The landing page of the application opens in front of us. Since we have a Google account, we click “Login” and get into the + page creation wizard.
A page opens before us with a choice of company type. There are three types of " Local business», « Outcall services», « Brand" Now a little more about each type of +page
- Place-based businesses are restaurants, shops, all types of businesses that have a fixed address on the map
- Outcall services. Services that can be provided at the client’s place of residence, that is, this type of business is not tied to a physical address, mobile business (pizza delivery, taxi, flower delivery, etc.)
- Brand. This type of + pages is designed to convey to users exactly the name of the company, company, brand. Needed for brand promotion.
Here you must make a choice yourself, based on the above recommendations. In my case I chose " Brand" In the window that opens, fill in the information about your brand and click “ Create +page».
The next step will be the page we created for our brand. I want to say right away that even though the “+page” application has left the Google+ menu, it still remains completely tied to the G+ social network profile. Now we will see it.
What do we see on a brand’s business page?
- Linking to Google+ profile. If you click on “Publish update”, a new Google+ account will be automatically created with information from the +page
- Google Analytics. It is possible to connect Analytics to your brand page
- The Edit button will take you to your Google Plus page, where you can change your company information, logo, and profile photo. You can set up a Google Plus profile as described earlier
As you can see, the +page is completely linked to the Google profile+. This page shows visit statistics and the number of subscribers.
This is how a branded + page is created. Thanks to it, you can monitor the development of your Google Plus profile, keep statistics and attract new fans of your brand.
Conclusion
Social network Google+ is a unique network in comparison with other popular social networks. It has its own zest. But something is still missing to make it more popular. I think that over time Google will be able to understand this and correct the shortcomings.
In terms of website promotion, I would like to note that by placing announcements in the Google Plus feed, the search engine indexes your page much faster.
If I missed something or made a mistake, please write in the comments, correct me or supplement me.
It has recently gained enormous popularity (40% of Runet search traffic belongs to Google) due to its versatility, ease of use and a huge range of auxiliary tools and services. All these qualities have made this search engine a leader in such services.
One of the company’s successful developments was the Google+ project. This is a social network model that allows participants to unite depending on their interests, hobbies or any individual events, allows for video meetings, online chat and mobile communication. Its main difference from similar social networks is the relative simplicity of the registration process and the minimum provision of necessary information. Today, there are more than 1.8 million Runet users who have an account in the Google+ service.
The basis of Google+ and the main principles of its work was the ability to create so-called communication circles, or interest groups. In other words, this is the formation of communication, where participants unite into one cluster and independently determine which of the participants will have access to this or that information, files or applications. The service is also useful for those users who, due to the nature of their profession, can and want to share their product with potential consumers of services or other material.
1. How to register for Google+
Registration in the Google+ service begins with creating an account in the general Google system. To do this, you need to log in to https://accounts.google.com/SignUp and fill out the form with the relevant information. When you register an account, your Gmail email address is generated; this service is developed by Google and is included with all Google applications. Please note that when registering, you can use another email address from other email services. In this case, the form will undergo minor changes.
When you create an account, you have the opportunity to use many Google services without additional registration.
After successfully creating an account, the user has the opportunity to add his photos, change his contact information, edit the calendar of planned events and join various communities, or circles, as described earlier.
2. Search and add friends on Google+
Adding to your circle of friends is done by searching for them by last name and first name in the corresponding search section. It is also possible to find colleagues in a certain field of activity or for specific life events, for example, it will not be difficult to find your classmate by first indicating the school and region in which you studied together, or by the name of the company where you have ever worked, it is possible to find your a colleague I know.
Once you have found the right person, simply click on the mouse button on his profile to “Follow” or “Add to Circles” and you can start communicating with your friend, colleague or classmate.
3. Create and manage circles
It is not difficult to create a circle based on the interests of communication. To do this, you need to go to the “My Circles” subsection in the same “People” section and click the “+” icon to create a social circle based on your interests. By default, 4 types of communities are provided - “Family”, “Friends”, “Acquaintances” and “Subscription”. The names of these circles can be edited, for which you need to click on one of them and click on “Edit circle” and enter the desired name for it.
In addition, in the “People” section you can track which circles you are in with other users.
You can add friends to any of the circles by simply dragging a person’s profile into the selected circle, and the convenient function of importing contacts from other services will allow you to quickly expand your circles of friends.
An interesting application “Change Circle Images for Google+ Plus” will allow you to diversify the graphical selection of circles and add zest to your account by selecting appropriate pictures to highlight a particular circle.
Privacy management allows you to hide your information from unwanted circles and limit it, for example, only to the availability of a phone number or email address. The level of publicity of information about the user is established directly during registration.
4. Manage your own profile
Designing your own profile allows you to make your online personality unique and easily recognizable. Visualizing you as an interlocutor begins with choosing a photo of yourself that will be reflected in your friends or colleagues. To do this, you need to move the cursor to the location of your photo and click on the “Change profile photo” button and select the appropriate photo. Using a similar action, you can change the background of your profile, or the so-called page cover.
After setting the desired result, it is possible to see how your profile is reflected among other users by checking the box next to “..for everyone” in the “What my profile looks like” section in the upper left part of the screen.
Your profile has a convenient function for managing surveys among members of a particular circle. By asking questions, you can determine one or another inclination of your friends to certain interests, and depending on the results obtained, it is possible to move them to other, more suitable circles, which gives you the opportunity to filter topics for communication.
The Google+ service allows you to monitor current events in the world in the “Feed” section. Your friends can share information that interests them and leave feedback. It is possible to subscribe to news resources depending on your interests and social circle. This principle is used on Twitter and has proven itself to be the most functional and effective way to obtain information.
The ability to filter news from certain circles allows you to keep abreast of events only on topics that interest you, without clogging the information space with other publications. Also, to avoid feed overload, it is possible to set the maximum number of news both from a certain circle and from the entire feed.
Additional features allow you to post excerpts or a complete news feed from your Google+ account on your website. Obtaining a code for posting a post on a website page is possible by clicking on the pointer icon in the post and selecting the required item from the menu.
The ability to translate both the entire news feed and individual entries is provided by a relatively new addition to the service - Google Translate for Google+. For translation, the dictionary database of the Google Translate service is used.
6. Communication via Hangouts
The Hangouts section allows you to share your photos, short messages and hold video meetings with everyone who has a Google account. If your friend does not have an account, he will be sent an email inviting him to hold a video meeting. You can watch the best video broadcasts live and leave your comments. It is possible to communicate with several users.
Options for communication between users using Hangouts features:
- chat (a traditional opportunity to correspond with your interlocutors);
- video conference (communication using a webcam);
- phone calls;
- short messages;
During video conferences, it is possible to take screenshots, for which you just need to click on the corresponding button at the bottom of the screen and share them with your friends or post them on your website.
7. Photos on Google+
Google+ allows you to auto-upload and save your photos and videos taken using a mobile device or downloaded from desktop computers and laptops. By default, photos can only be accessed by the account owner, but based on the access granted, other users of the service can also view the content.
Photos that are uploaded manually or using an automatic service can be edited in terms of size - standard and original. The first ones are more suitable for posting on the Internet, and the second option for printing. It should be noted that standard size photographs can be uploaded to your account in unlimited quantities, unlike original photographs. This is due to the large size of the source files.
Users with whom you have shared access to your photo collection have the option of downloading photographs, but it is also possible to prohibit downloading by the copyright holder, in which case the photographs will only be available in viewing mode.
The set of tools includes the ability to add various effects and edit photographs, which adds to this service the functions of a small graphic editor, and the photo search function will allow you to determine the location of the photograph.
Universal login using Google+ account
Google+ developers have made it possible for account owners to log in and log into third-party sites without registering on them using the information contained in your Google+ account. This, first of all, saves the user’s time and eliminates the need to fill out lengthy registration forms again. Such third-party sites include other social networks, gaming or information sites, resources containing music or video content.
8. Google+ Security
The Google+ service has multi-level protection of information contained in a member’s profile, as well as dynamic protection of the password and other unique account components. You can change your password at any time.
Two-step authentication when logging into an account is further confirmation of the administration’s emphasis on security in the information field. This function is not provided by default, but is activated at the request of the user. The two-step authentication mechanism involves, in addition to specifying the login password, entering the received code onto the mobile phone as an additional password, which allows you to verify the authenticity of the user.
The service also offers to set this or that computer as reliable. This function ensures that there is no need to confirm a password each time you log into your account, but the user must be sure that only he has access to this computer, otherwise the administration is not responsible for the safety of information.
Personal data management and account operations
Data management allows you to personally manage certain settings of your account, choose the optimal formats for a particular application and the amount of available space for storing information. For example, upon registration, the user is given a free limit on the volume of content (15 megabytes), but if desired, it is possible to increase this volume, however, this service is already in the paid section of the service - the “change tariff” function.
It is possible to delete your account, but this procedure should be treated with special attention, since the information and contacts contained in the account disappear irrevocably, and existing unfinished financial transactions must be closed.
We can conclude that Google+ today is a very powerful service with a variety of tools and functions. Google developers and administration are constantly adding additional features to the portfolio and improving existing tools.
6
It must be said that today, people’s communication with each other is taking on more and more new forms, and not without the help of modern IT technologies, from regular email to direct video calls!
This state of affairs in some places facilitated, and in others made direct communication between people possible. This is especially true for those who are far from each other.
So Google decided to give the world a fundamentally new social network! Everything is different here, although there is a feeling of something familiar. However, you still have never seen anything like this anywhere before!
That is why I advise you to go through this guide to using the Google Plus social network. Here you will learn about the main interface of the program and be able to understand this amazing, bright, colorful and fascinating world of Google+.
Let's start in order!
All about Google Plus +
Main interface
The main work panel is located vertically on the left side of the screen. There are 8 main use buttons on it:
- « Ribbon» – here you can read or view information published by people who are added to your circles (see below). You can also publish something for general viewing.
- « Profile" - this is an important option in which you can leave information about yourself, upload your avatar and view all the posts you have ever published.
- « Review» – here you can view the most popular videos, news and statements of the network.
- « Video Meetings“This is a great opportunity to see your family, loved ones and friends. With this option, you can gather all your friends for communication without leaving your home, creating a video meeting with several people at once, or joining an already created meeting.
- « Photo» – this button speaks for itself. Here you can create your own albums, upload interesting photos, and also post photos in the “Photos with me” column, where you can tag yourself.
- « Circles“- this button is one of the most visible differences between Google+ and other social networks. Using circles you can divide people into groups. Initially there are four of them: “Family”, “Friends”, “Acquaintances” and “Subscriptions”. If necessary, you can create new circles (see below). This separation allows you to control the accessibility of the information you have on your page. For example, what the “Family” circle of people will see, people from the “Friends” circle will not be able to see. With circles you can add new people that interest you. Read more about how to use circles below.
- « Games"- the name speaks for itself. This column contains a large number of flash games for every taste. To start playing one of them, just click on its icon. And you will find yourself in an amazing virtual world!
- « More“- when you hover over this button, a small tab “+Pages” appears on the right. When you click on this tab, a window will appear in front of you displaying all the pages that you have been given access to or that you have created yourself. Pages can be in five categories: Business or Place, Product or Brand, Company or Organization, Arts, Entertainment or Sports, and Other. In the community, you can also use video meetings, create circles and publish events and news that interest you.
Home page
If you click on the “Google+” icon in the upper left corner, the main page of the network with your account will be displayed on your screen. At the very top there is a search bar with which you can find news, communities, videos or people on Google+ that interest you.
Below the search bar there are four tabs: “Feed”, “Friends”, “Family”, “More”. When you click on the “Feed” tab, you will see all the news, events and publications from the pages to which you have a subscription and to which you have access. The remaining tabs are circles. When you click on one of these tabs, you will see publications by people belonging to a particular circle.
To the right of the tabs is a gear icon. If you click on it, a dialog box with four columns will pop up: “Settings”, “Help”, “Leave a review”, “Brief review”.
The “Settings” column allows you to adjust your Google+ page. When you click on “Settings” you will see notification settings, basic privacy settings and working with photos. There will be six sections on the left side of the screen: “Account Settings”, “Privacy”, “Google+”, “Products”, “Language”, “Data Export”. When you click on the “Settings” button, you are automatically taken to the “Google+” section, where an almost completely intuitive interface is made, and in those places where questions may arise there is a “More details” link, when you click on it you are taken to clear instructions that allow you to complete the action you need.
"Account settings" . There is nothing complicated here either. In this section, you can change your password, change your email address, and turn on or off the +1 feature (which allows Google+ to find relevant content and ads from other websites based on your profile data, while leaving your right to privacy), connect accounts to Google+ from other servers (Facebook, Yahoo, Flicker, etc.), delete your profile and all information about it, as well as delete your entire account. Here you can set up “Two-Step Verification”. This feature will help you strengthen the access security of your page.
In order to do this, you need to click opposite “Two-Step Verification” on the “Change” link. You will see a window showing the preliminary steps for authentication. Next, you need to click the “Continue” button on the right side of the screen. In the next window you will be asked to enter the mobile phone number to which the code will be sent. Enter and click “Send code”, after receiving the code via SMS, enter it into the field that appears and click “Next”. After this it will be written that everything was successful.
On unreliable computers, this procedure will need to be carried out every time, and on reliable ones only once every 30 days, and if your number changes or another one appears, you can always change it (or add it) in your profile using this algorithm : Account Settings/Security/2-Step Verification/Edit/Phone/Edit (to change); Account Settings/Security/Two-Step Verification/Edit/Additional Phone Number/Add Phone Number(for adding).
"Confidentiality". Here you can configure information access to your page, privacy (which of your friends can be seen by other users), change photo access settings, visit your personal account (in which you can make a large number of profile settings), and read the system’s privacy policy. In this section, everything is built on intuition, so there is no point in thoroughly analyzing each aspect. The only thing is that you should talk a little more about setting up the circles. When you follow the “Circle Settings” link, you will be taken to the sixth button of the “Main Interface” (see section I. Main Interface). All your social circles will be presented to you. If you want to expand your social circle, simply drag the desired contact into it.
You can also perform several manipulations with circles
When you click on the “Change circle” button, a window will pop up in which there will be two lines: the upper (narrower) one for entering the name, the lower one for describing the circle. Delete the previous information and enter new information, click “Save”. That's it, the circle has changed.
When you click the “Delete Circle” button, a window pops up with a number of warnings about the consequences of deleting a circle, including the loss of communication with circle members.
You can also create a new circle. To do this, you need to click on the dotted circle or drag the contact you need into it. In both cases, you will need to click on the inscription “Create a circle” located in the center of the circle. After this, a window will pop up in which you will have to enter the name of the circle; if you want to make a description of it, you will need to click on the sentence under the name line “Click to add a description”. Next, you must select circle participants. This can be done by searching on the right side of the “Search in Circle” window, or through the “+ Add” button located in the left corner of the window. After all this, click “Create circle”.
These are some simple manipulations with circles.
"Products" . This section shows you which Google systems you use, and also displays the services of other users with similar preferences.
"Language" . This section allows you to change or add the language of Google products.
"Data Export". Here you can download photos, videos, profile data, circles, contacts, posts from the Google+ system to your PC.
Also in the gear sign there are columns “Help”, in which you can find all the information you need, “Send feedback” and “Brief review” (here we talk about new products on Google+).
Also on the main page in the upper right corner there are three buttons: “Start a video meeting”, “Account name” (to change the state), “Chat with the user”.
When you click the “Start video meeting” button, a separate window will pop up in front of you. In order for you to be able to communicate via Google+, you will be asked to install a special plugin. Click install. Installation takes no more than three minutes. Further in the center at the bottom is the image of your webcam. Above the image there will be the inscription “Add more people”. Click on this button and select your interlocutors, then click “Start”. You can also create a public meeting that anyone can join. To do this, click the green “Join” button.
When you click on “Account name”, a dialog box will appear in which with one click you can select your state: “On the spot”, “Do not disturb”, “Invisible”. You can also use this button to exit the chat by clicking on the line of the same name.
The “Chat with user” button allows you to invite the person you need to chat. You just need to click on the inscription, enter the contact’s address, press “Enter” and click on the inscription to send an invitation.
These were the most basic tools for using the Google Plus system. This is quite enough to start an exciting journey through the vast expanses of the new social network. There are many additional features, tricks and subtleties here. But it would take a whole book to describe them all! And it would hardly be interesting to find out everything at once, without even having time to log into a social network.
So, for the rest, you'll have to figure it out yourself. This will not be difficult, because the Google+ developers have made sure that everything is very clear on their social network.
“Project manager of the Business Motor team, webmaster, copywriter.
Google Plus is a great opportunity to get high rankings in Google. We show a real-life example of how to reach the TOP with posts from your Google Plus account.”
For many webmasters, marketers and owners of commercial sites, promoting a project on Google Plus does not seem so necessary. Indeed, in comparison with other social networks (for example, VK or Facebook), it can hardly be called popular and quite “alive” - especially in RuNet. It seems that the target audience on Google Plus is extremely limited and inactive, which means there is no point in investing resources in this area of SMM.
However, as practice shows, the benefits of promoting on Google Plus go far beyond social communications. Proper management of a business account helps to attract customers from organic search engine results and solve a number of important problems. We will talk about how this works and why Google Plus should be used to attract traffic in our article today.
Google Plus and SERP: history of relationship
Google began experimenting with incorporating materials from its own social network into organic results almost immediately after its creation. At one time, the possibility of assigning authorship to materials and displaying information about the author of the content in the search results generated quite a lively response from webmasters. It looked something like this:
However, Google was not satisfied with the implementation of the idea, and changes to the algorithm followed one after another. First, most of the authors disappeared from the search results: only the most authoritative ones remained. Then the photo was completely excluded from the snippet, but the link to the author’s Google Plus profile remained:
Finally, in August 2014, the search engine completely abandoned the use of authorship markup. Official confirmation of this has been posted in the Search Console Help.
Fortunately for the social network, this was not the end of the attempts to introduce results from Google Plus into organic search results, because for a not very successful project this could have become the engine for development - thereby giving it a competitive advantage over Facebook.
One of the areas that is still relevant today is adding the most relevant posts from Google Plus to SERP (Search Engine Results Page). Read below about the practical application of this tool and its effectiveness in attracting traffic.
Case: posts from Google Plus in the TOP of search results
An example of how activity in Google Plus helps to attract traffic from a search engine is the position of the official website of the Business-Motor Company in organic Google results:
The post from the social network was in second place for a group of highly competitive low frequency queries: “creating a website for a medical center”, “creating a website for a medical center”, “creating a website for a clinic”, the same key phrases with the word “development...” and a number of others. At least the abundance of contextual advertising speaks about competition on demand: absolutely all advertising spaces on the page have been purchased. There is no doubt that the cost of a click on these ads is very significant. It is also important that due to the account avatar, the snippet becomes more visible and attractive than other search results.
It is noteworthy that the page itself, to which the post refers, is not present at all in the TOP10. In other words, if it were not for promotion on Google Plus, the chances of attracting customers for this request would tend to zero.
The conversion of clicks to a post on a social network can also be very high, because technically it represents one large, bright link to a page on the company’s website:
The moral of this observation is quite simple: relatively low-cost promotion of a company’s official Google Plus account allows it to rank high in search results. Even where competitors spend impressive budgets on SEO and contextual advertising.
The only “but”: posts from Google Plus in SERP will be seen only by the user who is currently authorized in any of Google services. Fortunately, today there are still a majority of them (just by the popularity of the Gmail email service).
In the event that the user is anonymous in relation to the search engine, he will receive only “regular” search results, without inserts from Google+:
What else is useful for promoting on Google Plus?
There are other positive factors associated with promoting an account on the Google social network:
- Speed up indexing of new pages. Let links from Google Plus be closed with the nofollow attribute; they are indexed and can attract the attention of search robots to new materials on your site.
- There is an opinion that links from Google Plus are taken into account when calculating, which, in turn, affects their ranking.
- A certain part of users who switch to an account on Google+ become subscribers, like (+1), share interesting posts, etc. All this happens even in the absence of an effective selling website as such and can become an additional channel for attracting customers. By the way, an increase in the number of views, “likes” and subscribers makes the company’s account more authoritative, which, in turn, affects the ranking of posts from it in search results.
- Contacts from Google Plus can be pulled into AdWords ads, which can improve their effectiveness:
What do you associate with? Because no one uses it? No, no. You are mistaken: this social network (officially) has more than 2.5 billion users. Of which, at least 10%, update their accounts (sometimes using SMM services), and this is 250 million.
Is Google Plus good for SEO? Hot! Google Plus is a powerful weapon in a marketer's arsenal. See for yourself: placing links on social networks has a positive effect on the position of the link in search results. And the first social network that facilitates this is Google Plus.
Any content you publish on your blog, be sure to broadcast it to Google Plus pages. This social network allows you to change the publication at any time after publication (read “add more recent keywords”).This is very important for search optimization. Moz inin its 2015 study reposts to this social network are highlighted as an important factor influencing the ranking of links in search results.
Google Plus and SEO
Google ranks popular profiles and pages higher in search, as well as optimized (with keywords) publications.
What to choose: profile or page on Google Plus?
Like Facebook and Vkontakte, Google+ offers to create both a personal account (profile) and a business page. A profile is a social network user's page, and a business page represents a company. Here are the main differences between a business page and a profile:
Business page:
- created via Google My Business
- can have many administrators (up to 50)
- has statistics on the number of views, recordings and audience
- can be linked to Google maps
Profile:
- automatically created when a gmail mailbox appears
- has a single owner who can administer the profile
- has no statistics. Shows the number of profile views
Don’t be discouraged if you have begun to actively develop your profile. Google shows both profiles and business pages in search results, giving preference to the more popular page.
How to optimize your Google+ profile and page?
1. The more users, the better. The number of followers (especially authoritative ones) gives weight to your account, and Google gives it trusts more . There is no direct correlation here, but all Google search engine researchers agree that a live, constantly updated profile increases the chances of being ranked higher in search results.
How to increase the number of followers on Google Plus?
- Add links to your Google+ profile to other social networks.
2. Do not include in
page titlekeywords, if you don't want to merge your account with Youtube.In most cases, it may look unprofessional, and besides, ithas very low efficiency .
3. Add your best performing keywords to your page description.
4. Also, do not forget about the information that is on page
.
Be sure to include your website, phone number, location with keywords.
Why is this necessary? This information is shown when requested as a description:
Publications on Google Plus
This is what the structure of a post on Google Plus looks like.
Regularly spend up to half an hour a week on these items and you will quickly notice the effect.
How to use circles in Google Plus?
What you need to know about Google Circles?
- You can add anyone to circles, even if you don't follow each other.
- New people in Circle can see posts, including those added before she followed.
- There is no spam here, you can unsubscribe from notifications.
- You can either add or remove anyone from your Google Circle.
Why add users to Circles?
By gathering the target audience into circles based on their interests, you thereby work with the core audience. Circles allow you to quickly disseminate information to certain groups in your target audience, for example, create a webinar for advanced marketers.
How to use Google+ Communities?
One of the most effective ways to get your business noticed on Google+ is to create a community.
What are the benefits of creating a Google community?
Firstly, the first thing a community member sees is the community creator, clicking on which will take the user to your profile.
Secondly, you can follow discussions and monitor when readers will be interested in purchasing. And join the discussion at this moment.
Google Hangouts and other events
What is Google Hangouts?
This is a video broadcast between you and other Google+ users. Like any video broadcast service, Google Hangouts allows you to create online interviews, webinars, classes, technical support sessions, product demonstrations, competitions, and event broadcasts. This will allow you to increase your authority in the market and make users trust you.
Google Hangouts can be used as an independent Google tool or as part of the social network's functionality. This online meeting can be organized for friends, your circles, or other Google+ users.
How to make a hangout meeting that will attract attention?
Collections, header image and logo
Google Plus allows you to make high-quality visualization of your brand. Google Plus is as much a visual platform as Instagram. Perhaps this is why brands pay so much attention to it. Example - H&M:
Google Plus allows you to create Collections - thematically sorted publications:
They allow you to conveniently structure content, as well as work with a target audience that has multidirectional interests. Users may not subscribe to your profile, but still follow the collection updates. This is a flexible content marketing tool that should not be underestimated.
Conclusion:
Lately Google+ has been talked about as a dying social network, and there is a reason for that.plenty of evidence . But we hope that we have provided enough arguments to convince you to try using this social network.
If you have any questions or ideas, write in the comments, we will try to figure it out for you.
Sources:
Social Media Examiner
HuffingtonPost
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