“Purchase”: how the chain changed its brand and what came of it

The buyer is looking for cheaper

provider

Andrey Pelogeyko, co-founder and director of the Tamerlan Group of Companies, told the site how the life of one of the largest retailers in the south of Russia - the Tamerlan company (Pokupochka stores) - has changed after 4 years ago the parties decided not to renew the Pyaterochka franchise "

The Tamerlan group of companies owns the Pokupochka chain of economy-class supermarkets, which includes 269 stores (home region - Volgograd region), where more than 6 thousand people work. The average bill in the store is 260 rubles. The assortment matrix of stores consists of more than 8,000 items, with food products accounting for up to 85% in monetary terms. The amount of taxes paid for 2016 amounted to 1 billion 306 million rubles.

- Previously, until 2013, you worked under the Pyaterochka franchise, what changed after it ended?

Almost four years have passed since then. “Pyaterochka” stores changed their name to “Pokupochka”, the corporate color was changed, both internal work and external design of the objects were carried out in all stores: replacement of signs, updates to navigation in the trading floors, branding of the vehicle fleet - approximately 30 million rubles were spent, also carried out repairs, including replacement of entrance areas, floors, lighting, restoration of facades. At the same time, retail and lighting equipment was replaced in 15 Volgograd facilities, the sales area was expanded to include utility rooms, and zoning was changed. Investments in opening a new store averaged 5 million rubles per facility.

Changing the positioning of stores after switching to the Pokupochka brand, with the simultaneous launch of price promotions for customers and the expansion of the fresh category, allowed the company to increase the average daily number of visitors to the network within a few months and significantly increase the revenue of Volgograd stores by 4% compared to the same period in 2012 .

- Tell us about the format of your stores now?

The total area of ​​stores is from 200 to 2000 sq.m., retail area is from 150 to 1000 sq.m. The assortment matrix depends on store formats: from 4,000 to 8,000 SKU. Shops with an area of ​​up to 300 sq.m. We open in the format of a “convenience store”, from above – closer to the supermarket.

- What's going on online lately?

Over the past year and a half, we have opened 31 stores. 18 - in Volgograd, the home region, 6 - in the Rostov region, 6 - in the Astrakhan region, 1 - in the Republic of Kalmykia. In the Volgograd region, buyers have known us for a long time and give us preference. Neighboring regions are included in the strategic development goal of the company. The territories were selected based on the principle of distance from the DC: the area of ​​settlements within a radius of 500 km was determined.

Tell us about the market in your home region and in the regions where you operate? Which networks do you feel the most pressure from?

The home region has a very high competitive environment. We have all representatives of federal retailers present. These are Magnit in all formats, Pyaterochka, Svetofor, Bristol, Red and White, Karusel, Perekrestok, Lenta, Auchan, O'Key, Metro ", "Zelgros". Local competitors include: MAN, Radezh, Gorodok (Astrakhan region), Assorti (Rostov region).

I will say this: any store where a person can shop is a competitor for us. But we understand that the consumer wins by making purchases where it is convenient, comfortable, and profitable for him. Therefore, we strive to satisfy all the preferences of the average consumer.

- Tell us a little more about your logistics center, what role did it play in the development of the retail network?

It was launched near Volgograd, in the village of Erzovka in 2013, its area is about 30 thousand square meters. m. When putting it into operation, we also updated the company’s vehicle fleet, investing 330 million rubles. for the purchase of new Scania, Volvo and Mercedes cars.

The new distribution center allows for the delivery of goods to remote localities: to the Astrakhan and Rostov regions, the Stavropol Territory and the Republic of Kalmykia, as well as to the entire Volgograd region, centrally managing logistics. It also provided opportunities to optimize supply chains and planning systems, and reduce inventory balances.

The buyer is looking for cheaper

- What changes in consumer preferences have you seen over the past year?

In times of crisis, customers always vote with their wallets. They give preference to stores that regularly hold price promotions. Consumers speak poorly of retail because there are a lot of products on display that are not of the best quality. But at the same time, the majority of the population is not ready to buy high-quality goods, since they are much more expensive. In times of crisis, there is greater demand for products in the low and medium price categories. Now the average bill in our stores is 260 rubles. Compared to the previous year, it increased by 2.7%.

How do you work with product prices in this regard, since federal retail chains have more opportunities to provide low prices?

First of all, we strive to enter into direct contracts with manufacturers, keep prices low by optimizing internal processes and company costs, and regularly hold price reduction promotions. We comply with our pricing policy. When making contracts with suppliers, we try to approve prices that are convenient for all parties. When discussing prices, we look at prices on the market. If, during the discussion, a potential supplier does not agree with the federal retail prices that we also use, then in this case we begin to cooperate with another supplier who is quite satisfied with the proposed conditions. Fortunately, such situations are the exception.

- Does your network enter into alliances with other retailers? Do you consider them interesting for you?

We are not part of any unions yet, but we are ready to consider various proposals.

- How do you optimize your assortment for the “new”, crisis buyer?

The company is constantly working with a range of products depending on customer needs, seasonality and market conditions:

• We increase the amount of promotional activity and the depth of discounts on products;
• We are increasing the assortment in the mid-price and low-price segments;
• we reduce our markup on essential goods;
• In each group of products, we can offer the buyer products with the lowest price in the city, which we highlight with the “First Price” price tag.

- Do you produce products under your own brands?

Yes, and private label is in a growth zone and now accounts for about 1.5% in rubles in trade turnover. The main range of private label products is groceries (canned vegetables, tea, coffee, drinking water, etc.) and gastronomy (milk, sour cream, kefir, glazed cheese curds, etc.).

- Are you interested in your own production?

Previously, our own production was not interesting for us. But now we decided to try it and started small - we are testing baking bread from semi-finished products, we installed equipment for preparing grilled chicken.

- Which local manufacturers do you work with? Are you satisfied with the quality of their products?

Local producers offer quality products, and even when sanctions began, we were quickly able to satisfy consumer demand for the same cheeses. We work with almost everyone: “Volzhsky Milk Processing Plant”, “Elansky Butter and Cheese Plant”, “Favorite City”, “Volgomyasomoltorg”, “Volgograd Canned Food”, “Krasnodonskaya Poultry Farm”, “Sarepta Mill”, “Archeda Product”, “Rodos”, “Gardens” Pridonya", "Volga Region Vegetables", "Volgograd Soft Drinks Plant", "Kamyshinpischeprom", "Confil", "Volzhsky Bread Factory", "Krasnoarmeysky Bread", etc.

- Do you adapt your assortment to the needs of customers in neighboring regions?

We form an assortment matrix based on the demand of the local population and local producers. For example, residents of the Republic of Kalmykia love milk very much, and we practice additional displays of sterilized milk, and also sell national products, for example, “Boriki” (something between dumplings and manti with lamb meat). In the Astrakhan region, the matrix in the fish category is minimized, since Astrakhan is a fishing region, and people are used to buying fish from fishermen or at the market.

Nowadays, retailers focus not only on the low price of goods, but also on high-quality service. How do you work with customer service?

We receive feedback from customers by conducting surveys. We use secret shoppers, involving our employees and applicants for this. We regularly conduct customer focus training with store teams. We are introducing new projects, for example, active sales at the checkout.

Of course, the material reward system is very important, but we do not focus only on it, but do everything possible to ensure that the employee understands the common goal, is involved, and tries to create sustainable internal motivation to achieve a common result.

We tell and show new employees by example that in the company they can realize their potential and take advantage of opportunities for professional growth. We have many examples where employees built their careers starting with line staff positions. Most of the management team, heads of departments and departments grew up within the company.

Of course, motivation for employees is also important. We have popular “Best Employee” awards for length of service and active sales. There is an opportunity to transfer to work closer to home, to a comfortable office. Meals are also provided in the central center and distribution center, there is official transport at the company’s expense, and training is provided. We reward our employees with travel vouchers and gifts with corporate symbols. We organize celebrations for the opening of a new store for all employees, all directorates participate in this event, we congratulate them and send out a newsletter to all employees.

Development plans

- In the spring of 2017 you launched an online store. Tell us about the results.

Representatives of the Service Trust company approached me with a proposal to create an online store based on the Pokupochka retail chain. To be honest, the proposal was accepted without much enthusiasm: previously we tried to create something similar on our own, but certain difficulties arose related to organizing the technical process, organizing a delivery service, and attracting third-party electronic payment systems to service remote buyers. But after studying the concept of the project more carefully, my colleagues and I came to the conclusion that it was still worth a try. Specialists of the Service Trust company and our IT directorate set up the interaction of our system with the online store system, it was called “VAM-online”. Now it is a full-fledged online store that operates using a dropshipping system (when the seller provides its own platform for selling goods) and supplies customers with products from stores in our retail chain.

- Is the product delivered from the nearest store?

Yes, it’s faster this way – it takes about an hour to collect and deliver an order.

- How do you pay for goods purchased in an online store?

Buyers buy on an advance payment basis, and for each order, immediately after its completion, the purchase amount is transferred to our company’s account.

- Are the prices of goods different on the Internet and in the store?

Partners set prices themselves; they are slightly different from those we have in our retail network. Employees of the partner company independently took upon themselves the organization of advertising for the Internet project, training store managers of the retail chain to use the remote order management system, reaching stores in cities and large settlements of the Volgograd and neighboring regions.

Now you can order goods online in the Volgograd and Astrakhan regions. Over time, customers throughout the entire territory of the chain’s presence will be able to purchase products online from Pokupochka.

We continue to automate the processes of the online store; we are now working to ensure that the VAM-Online team can see the current stock of goods at our points.

- What is the volume of investment in the online store?

- “Tamerlan” did not invest a single ruble in this project. For now, we are just taking a closer look at how “VAM-online” will behave in the market.

- What IT technologies have you implemented recently, and what do you consider interesting for implementation?

This year, the priority was to replace cash register software, which will help more flexibly manage promotions and offers for customers, and will allow us to launch a more flexible loyalty system. TSD - a project at the completion stage, will speed up the process and minimize errors when accepting, returning goods, and conducting inventories in stores. Auto order - with the introduction of auto order in stores, the turnover of goods was increased, store balances were reduced, and for some items sales increased by more than 100%. We modernized and launched equipment that complies with 54-FZ, and launched electronic document management with EDI suppliers. We are currently conducting a pilot project on business intelligence systems, launched the ServiceDesk (“Friend”) system, systematically connected all departments of the company, thereby increasing the speed of response to user requests to the company’s service departments. Finally, we launched an electronic store verification system, thereby increasing the Score that reflects how well a company and its logistics are able to meet customer needs. There are 2 levels of service. The first level (cyclic service level) determines the probability that there will be no shortage of goods during the replenishment cycle. For example, a service level of 95% means that out of 100 delivery cycles, only 5 will end before the next delivery. The second level of service (saturation of demand) is the share of demand covered by existing stocks in the warehouse. For example, a figure of 95% indicates that out of 100 units ordered, the company can only deliver 95.

"> service level

Complaints: 16
Resolved complaints: 0
Answered complaints: 0

The company ceased to exist

Complaints and reviews about the supermarket chain “Pokupochka”

In store 92, located on Mira Street 75, there is a rotten product in the window above which midges are circling on the cabbage, cockroaches are crawling, having told the loader about this, he ignored me, among this rottenness there is nothing to choose from. Why don't they sort it out? Where is the store administration looking? Is this normal for them? My husband and I bought candy bars, when we came home we found worms in them, when we returned to the store they refused to give us a refund. I’m not a scandalous person, but this is already crossing all boundaries. Recently...

Residents of houses No. 104 and 120 (Volzhsky, Lenin Ave.) are again asking to organize the unloading of cars on the existing site on the north side of the store, eliminating the entry of trucks into the courtyard area or moving the store to a more suitable location. Currently, the store does not have access roads: when unloading cars, the sidewalk and part of the road are blocked, which constantly creates the preconditions for accidents. Impatient drivers (in violation of sanitary standards) unload or...

Hello! I would like to write a complaint about the store "Pokupochka" No. 146, at the address: Volzhsky, Mira St. 7b. This store did not have a price tag for Golster apples. to the question - “how much do they cost?”, they answered me: “Now let’s clarify.” I asked: “Why is there no price tag?”, to which they answered that their computer does not work. When I said that these were your problems, I was given a rude answer that these were not their problems. Having bought other apples from them - "Golden" for which the price was -69.99, at the checkout I...

Please pay attention to the violation of trade rules in the Pyaterochka store, located at Volgograd, 400059, 64 armies, 61b. The store staff does not approach their direct responsibilities correctly and violates the rules of trade. Violations by store employees can almost always be resolved, but not today. When entering the store, I had my hand luggage with me in a transparent bag. It contained expensive medicines and farm-produced milk, for all previous...

According to receipt No. 15 dated 12/08/17 (store on Kropotkina street, 3v), I was charged 52.73. I said that I specifically asked the store employee to clarify the price before taking the product, and she confirmed it to me. that the price is 48.99 (the price tag was 48.99). When they began to look into it, instead of the old price tag there was already a new one - 52.99. That is, the old price tag was quickly removed and replaced with another. This is not the first time such a situation has occurred in the store. Isn't it a shame? Apparently not!

October 20, 2017, Kotlnikovo, store on the street. Homeland. Please inform the management of "Purchase". In this store in the evenings, i.e. closer to 18.00 and beyond, the sausage department is not open. Despite repeated requests to the sellers to come over, I hear a refusal due to their being very busy, I have to wait approx. 15 minutes. The store administrator, who identified herself as a deputy manager, reacted sharply in a raised tone to the remark (I spoke to her in a calm tone) about the absence of the seller...

I don’t like this store, I’m tired of spending half my life standing in endless lines. The products there are not always fresh, and you may come across expired products, but this is not the worst thing if you keep an eye on it yourself. But the queues are just something. This happens because the cashiers work very slowly, they are all kind of sleepy and it seems like no one is feeding them. I don't even know how to describe how slowly this whole thing is happening. Those who have been to the Pokupochka store will understand me. Because of this...

After work, my husband and I went shopping to do some shopping. There was a line at the checkout. When it was our turn, there were more people standing behind us. But the seller did not let us through and publicly said, you blacks will wait, that she will first let the local Russians go. I didn’t know that Russia is a multinational country, but people still suffer from Russianism. When we asked to call the director or administrator, we were told to go to Volgograd. And the strangest thing is that this cashier is still working. Is there any place for rude people to work in stores?

Hello, I want to say that the attitude of the Pokupochka employees goes beyond all boundaries. One summer evening, my friend and I went to buy a couple of groceries. At the checkout, a woman with white hair and a terribly insolent face served. No hello, nothing. Well, it would have all ended there, but the seller, as always, did not add 30 kopecks. And this has already happened every time I came to them. Sometimes it was 10 kopecks, sometimes 50 kopecks, they didn’t even give me a ruble. Well, here it is, it has accumulated. I asked okay...

08/06/15 at 21:45 cashier of the “Pokupochka” store located at the address: Volzhsky. Gorky St. 11-v ​​refused to sell a pack of cigarettes, citing her refusal as “we have everything accounted for, the shift is ending”

They refused to sell sausages! I'm leaving work from the second shift at 24.00! ! ! As far as I know, the shopping is 24/7! And before this, sausages were released many times without talking! They are also rude if at the checkout it turns out that the buyer took the goods above the price tag at a discount! And I was not convinced that the composition does not correspond to the product that is being sold! Roughly arguing that you need to carry glasses with you, etc.! Not long ago there was a promotion on smoke smoke sausage products! They relied on what...

This store opened here only in June of this year, but unfortunately it is already the most terrible store, starting with the salespeople - cashiers and ending with their manager. They always don’t give you change, but if you don’t have 10 kopecks, what’s 10, even 5 kopecks, they’ll ask for a ruble in return, but they never have change from it. One neighbor advised me to reweigh the sausages and to my great surprise the weight does not add up and in my opinion it’s decent, sometimes it reaches 50 grams, when the fruit is weighed at the checkout the weight is already...

The Purchase catalog contains a wide range of high-quality food and non-food products, promotions, discounts and special offers in Russian stores.

Purchasing is a long way to great success

First shop Purchase was opened back in 1999. Every year, perseverance and quality brought the business closer to new achievements. Regularly department specialists and staff shops Purchase completed various training programs, took part in forums and conferences, and won prizes in competitions in their field.

By 2004, there were 30 stores in Russia Purchase, and in the same year first place in the regional ranking in terms of the pace of development of the retail network. But they did not stop at this success. In 2007, 74 stores operated successfully and received many awards as the best enterprise, in the categories of audience choice and the best store employees in the Volgograd region. After 11 years the network Pokupochka has 280 stores, more than 6,000 employees and millions of customers in Russian cities. Every month the number of stores and new achievements of the network is growing, developing the level of service and expanding the range.

Mission supermarket Purchase lies in the geographical and financial accessibility of stores, excellent service and constant growth of the assortment without loss of quality. The company's principles are to be the best in everything. The entire Purchasing team is united by a common desire for better results.

If you want to become part of the network, find a job, offer or rent premises, the website will provide you with information and contacts about cooperation and work in the company.

The basis assortment Purchase- Food. Fresh meat, fish, vegetables and fruits, sweets and much more await you in supermarkets in your city. And of course a large selection of non-food and necessary daily goods for the whole family.

The Purchase catalog and current promotions can be found on our Tiendeo information portal.

The total number of stores of the Pokupochka Distribution Network is 270 stores: Volgograd - 80 stores, Volzhsky - 35 stores, Volgograd region - 82 stores, Astrakhan region - 31 stores, Rostov region - 28 stores, Stavropol Territory - 2 stores, Republic of Kalmykia - 12 stores. The number of network employees is over 6,000 people.

THE DEVELOPMENT OF THE TAMERLAN GROUP OF COMPANIES CONTINUES!

2017 - 12 new stores were opened.

NUMBER OF STORES - 270!

2017 The Tamerlan company entered the TOP 10 - the best employers according to the employment service of the Astrakhan region. Director of Tamerlan LLC Pelogeyko A.V. was awarded a diploma from the State Employment Service of the Astrakhan Region.

2015. In the competition “Best Accountant of the Volgograd Region-2015” in the nomination “Best Accountant of a Commercial Organization” the Deputy Chief Accountant of LLC “Tamerlan” S.P. Levochkina won.

2014 For winning the Volgograd regional competition “Best Organization of the Year - 2014”, Tamerlan LLC was awarded a Diploma from the Volgograd Administration.

2014 The store was recognized as the winner of the city competition “The best enterprise in Volgograd for the trade of food products - 2014”, in the nomination “The best enterprise in Volgograd for the trade in food products - 2014” (store sales area from 100 sq.m. to 200 sq.m.) No. 174, Tamerlan LLC.

2013 Based on the results of the competition “Best Trade Enterprise in Volgograd”, managers of 5 stores in the chain were awarded Certificates of Honor.

2012 LLC "Tamerlan" - winner of the competition "Best organization in the Volgograd region."

The Director of Tamerlan LLC, A.V. Pelogeyko, was awarded a letter of gratitude from the Head of the Administration of the Volgograd Region “For his great contribution to the development of the consumer market of the Volgograd Region.”

2011 A letter of gratitude “For assistance provided in providing gift sets in honor of Victory Day to participants of the Great Patriotic War” living in the city of Leninsk, Volgograd Region, was awarded to the Director of Tamerlan LLC A.V. Pelogeyko.

2011 The Director of Tamerlan LLC, A.V. Pelogeyko, was awarded a letter of gratitude “For support in holding the International Children’s Day” from the Administration of the Palace of Creativity for Children and Youth of the Krasnoarmeysky District.

2010 The Director of Tamerlan LLC, A.V. Pelogeyko, was awarded a letter of gratitude from the Administration of Volgograd “For his great contribution to the development of the consumer market of the Volgograd region.”

2010 A Letter of Gratitude from the Volgograd Administration “For an active civic position in the implementation of city projects to organize charitable meals for pensioners in social cafes of the city” was awarded to the Director of Tamerlan LLC A.V. Pelogeyko.

2009 In the city competition “Best in Profession” based on the results of 2008, cashier E. Popkova became the winner in the category “Best Cashier of Volgograd”.

2008 The Company's team of cashiers became the absolute winner in the city competition "Best Team of Cashiers in the City of Volgograd - 2008".

2007 LLC "Tamerlan" - winner of the city competition "Best in Profession" in the categories "Best Cashier", "Audience Choice", "Best Team of Cashiers".

2007 LLC "Tamerlan" - winner of the city competition "Best Trade Enterprise in Volgograd-2007".

2006 A Letter of Gratitude from the State Public Institution SO “Kamyshinsky Center for Social Assistance to Families and Children” “For active participation in charity events carried out for children from low-income families in the city of Kamyshin” was awarded to the Director of Tamerlan LLC A.V. Pelogeyko.

2006 A Letter of Gratitude from the Administration of the Voroshilovsky District of Volgograd “For active participation in providing social assistance to low-income citizens of the Voroshilovsky District” was awarded to the Director of Tamerlan LLC A.V. Pelogeyko.

2006 The Director of Tamerlan LLC, A.V. Pelogeyko, was awarded a letter of gratitude from the Administration of Volgograd “For his great contribution to the preparation and holding of the City Day holiday.”

2005 The Training Center of Tamerlan LLC was awarded the Certificate of Honor “For the professionalism and high efficiency of the Training Center” among the Commercial Concessions.

2005 The Company's sales network is the winner in the "Top 200 Russian Retail Trade" rating in the "Discounter Network" nomination.

2004 The Company's chain of stores is the winner of the "Top 200 Russian Retail Trade" rating in the "Discounter Chain" nomination.

Mission of TAMERLAN GC

Satisfying the requests of buyers of the Russian Federation:

In food and everyday goods with

low prices,
high quality,
wide range.
In good service.

Convenient shopping location.

Corporate philosophy

We are the best in everything: from price to service!

“Purchase” - it’s nice to save!

Company Principles

"Purchase" - wide selection and low prices.

“Purchase” - high quality goods and service.

"Pokupochka" - we are always there.

Company values

The pursuit of excellence.

Responsibility.

Focus on results.

Decency and honesty.

Teamwork.

Geography of the Company's presence

The total number of stores of the Pokupochka Sales Network is

295 stores:

Volgograd – 84 stores

Volzhsky – 39 stores

Volgograd region – 90 stores

Astrakhan region – 36 stores

Rostov region – 30 stores

Stavropol Territory – 3 stores

Republic of Kalmykia – 13 stores

Number of network employees -

over 6,000 people

DEVELOPMENT OF TAMERLAN LLC CONTINUES!

2019

3 new stores opened

NUMBER OF STORES - 295!

APRIL - 3 new stores were opened: Volzhsky, Volgograd region, Elton village, Volgograd

2018

17 new stores opened

NUMBER OF STORES - 292!

JANUARY – 2 new stores were opened: Volgograd, Volzhsky.

FEBRUARY - 1 new store was opened in Kalach-on-Don.

APRIL - 1 new store was opened in Elista.

JUNE - 3 new stores were opened: Volgograd, Astrakhan.

JULY - 1 new store opened in Volgograd

SEPTEMBER - 2 new stores were opened: in the Rostov region, Morozovsk, in the Volgograd region, Uryupinsk

OCTOBER - 1 new store was opened in the Astrakhan region. Black Yar

NOVEMBER - 3 new stores were opened: Astrakhan region, Nizhny Baskunchak village, Volgograd region, Nikolaevsk, Rostov region, Tsimlyansk

DECEMBER - 3 new stores were opened: Volgograd region, Novoanninsky, Astrakhan region, Znamensk, village. Krasny Yar

2017

21 new stores opened

NUMBER OF STORES - 278!

JANUARY – 2 new stores were opened in the Volgograd region, Primorsk settlement, r.p. Bykovo.

FEBRUARY – 2 new stores were opened in the city of Volzhsky, in the Astrakhan region, Akhtubinsk.

MARCH – A new store was opened in the Rostov region, Morozovsk.

APRIL – 3 new stores were opened in the Volgograd region. Settlement settlement OPH, Volzhsky, in the Rostov region, Belaya Kalitva.

MAY - A new store was opened in the Volgograd region. Middle Akhtuba.

JULY – 3 new stores were opened in Volzhsky, in the Astrakhan region, Akhtubinsk, Volgograd.

AUGUST - 2 new stores were opened in the Volgograd region, N. Rogachik village, Stavropol Territory. Marvelous.

SEPTEMBER - 2 new stores were opened in the Volgograd region, Uryupinsk, Volgograd.

NOVEMBER - 1 new store was opened in the Volgograd region, Uryupinsk

DECEMBER - 4 new stores were opened in Volzhsky, Volgograd, in the Astrakhan region. Enotaevka

2016

21 new stores opened

NUMBER OF STORES - 260!

MARCH – A new store was opened in the Rostov region, Belaya Kalitva.

APRIL – 3 new stores were opened: Volgograd, Rostov region, Sinegorsky village, Astrakhan region, Kharabali.

MAY – A new store was opened in Astrakhan.

JUNE – 2 new stores were opened in Volgograd, Rostov region, r.p. Sholokhovsky.

JULY – 2 new stores were opened in the Astrakhan region, V. Baskunchak, Volgograd.

AUGUST – A new store was opened in the Volgograd region, p. Bolshie Chapurniki.

SEPTEMBER – 2 new stores were opened: in Volgograd and Volzhsky.

OCTOBER – 3 new stores were opened in Volgograd.

NOVEMBER – 2 new stores were opened in the Astrakhan region, V. Baskunchak, r. Kalmykia, village Trinity.

DECEMBER – 4 new stores were opened in the Volgograd region, Volzhsky, Surovikino, village. Chervlenoe, Rostov region, Salsk.

2015

13 new stores opened

NUMBER OF STORES - 244!

APRIL – For victory in the Volgograd regional competition "Best Organization of the Year" Based on the results of 2014, Tamerlan LLC was awarded a Diploma from the Volgograd Administration.

OCTOBER – In competition "Best accountant of the Volgograd region - 2015" in nomination "The best accountant for a commercial organization" won by S.P. Levochkina, Deputy Chief Accountant of Tamerlan LLC.

year 2014

21 new stores opened

NUMBER OF STORES - 232!

SEPTEMBER – The Volgograd Administration hosted an awards ceremony for the winners and participants of the city competition.

In nomination "The best enterprise in Volgograd for the trade of food products - 2014"(store sales area from 100 sq.m to 200 sq.m) the winner was store No. 174 of Tamerlan LLC, Store Manager S.V. Krasnova.

The number of network employees is over 6,000 people.

year 2013

34 new stores opened

NUMBER OF STORES - 212!

FEBRUARY – The opening of the Distribution Center in the village took place. Erzovka, Volgograd region.

Main warehouse building – 30,000 m2 with built-in storage facilities:

Grocery warehouse,

Alcohol products warehouse,

Warehouse for household chemicals and related products,

Refrigeration chambers with different temperature conditions for the preservation of goods of proper quality),

Three banana carbonation chambers.

At the DC there is a Transport Complex: about 100 Company vehicles of various tonnage.

SEPTEMBER – The retail chain celebrated its tenth anniversary with a striking rebranding. The stores received a new name “Pokupochka”, and the corporate colors are now yellow and green.

year 2012

28 new stores opened

NUMBER OF STORES - 179!

The Head of the Sales Network Operation Directorate of the South Division, S.I. Lisitsky, was awarded a Certificate of Honor and a Letter of Gratitude from the Department of Entrepreneurship and Consumer Market of the city of Volgograd. and Manager of Store No. 86 Kazimirova E.V.

Certificates of honor and letters of gratitude from the Governor of the Volgograd region “For great contribution to the development of the consumer market of the Volgograd region” awarded to: Director of Tamerlan LLC Pelogeiko A.V., Manager of Store No. 146 Kolobova S.V., Manager of Store No. 126 Ovsyannikova I.L., Manager of Store No. 200 Nizameeva S.V., Deputy. Chief Accountant Vorobyova Z.I., Lawyer of the Regulatory and Legal Department Korneeva G.V., Head of the Human Resources Department Mitina M.N.

The winners of the city competition were awarded certificates of honor and diplomas "The best chain store" Managers of Stores No. 77, No. 104, No. 82.

2011

30 new stores opened

NUMBER OF STORES - 149!

MARCH – Certificate of Honor was awarded to: Manager of Store No. 82 Artemyeva M.A., Head of the Pricing Department Zakharov V.V.,

In nomination "Best Store 2011" Store No. 82 was declared the winner, Store Manager M.A. Artemyeva.

In nomination "Person of the Year 2011" Oksana Ivanova, cashier-operator of store No. 69, was declared the winner.

2010

14 new stores opened

NUMBER OF STORES - 119!

MARCH – Certificates of honor “For special contribution to the development of the consumer market of the city of Volgograd” from the Volgograd Administration were awarded to: Head of the Purchasing Directorate Arkova I.A., Manager of Store No. 77 Kirichenko E.N.

"Best Store 2010"- store No. 77, Store Manager E.N. Kirichenko, was declared the winner.

year 2009

16 new stores opened

NUMBER OF STORES - 105!

APRIL – in the city competition "Best in the profession" at the end of 2008, cashier E. Popkova became the winner in the category "The best cashier in Volgograd".

The Company's team of cashiers became the winner in the team competition in the category “Knowledge of consumer protection laws”, "People's Choice Award".

MAY – a seminar was held in cooperation with the Administration of the Volgograd Region “Quality Day with the largest suppliers of the region and city”.

SEPTEMBER – the 100th store was opened in the village. Olkhovka, Volgograd region.

2008

15 new stores opened

NUMBER OF STORES - 89!

APRIL – The Company’s cashier team became the absolute winner in the city competition “The best team of cashiers in the city of Volgograd – 2008”.

The administration of the Volgograd region awarded Tamerlan LLC with a Letter of Gratitude “For great contribution to the development of the consumer market of the Volgograd region”.

SEPTEMBER – The company celebrated its fifth anniversary.

The Company employs more than 3,500 employees in Volgograd and the region.

The company works with more than 250 suppliers.

2007

14 new stores opened

NUMBER OF STORES - 74!

MARCH – The Volgograd city administration awarded Tamerlan LLC a Letter of Gratitude “For significant contribution to solving socio-economic problems of Volgograd”.

JULY – Retail Network stores became winners of the city competition “Best trade enterprise in Volgograd – 2007”.

SEPTEMBER – in the city competition "Best in the profession" The Company's cashiers became winners in the category "Best Cashier of Volgograd 2007", "Audience sympathies of the city of Volgograd", “The best team of cashiers in Volgograd 2007”.

2006

2 new stores opened

NUMBER OF STORES - 60!

FEBRUARY – a Commercial Concession Agreement was signed for the creation of a Sales Network in the city of Rostov and the Rostov region.

The Volgograd city administration awarded Tamerlan LLC a Letter of Gratitude “For great contribution to the preparation and holding of the City Day holiday”.

The company becomes the winner of the national “Top 200” rating “For doubling sales volume – Volgograd – Samara”.

2005 year

26 new stores opened

NUMBER OF STORES - 58!

JUNE – At the annual Commercial Concession conference, a chain of stores in the city of Volgograd was recognized as the winner in the category "For minimizing costs".

JULY – 50th store opened.

OCTOBER – The Volgograd chain of stores became the winner of the rating "Best Regional Concession Distribution Network of 2005" in the nomination at the International Conference "Trade in Russia".

The Pyaterochka chain of stores became the winner of the rating "Top 200 Russian retail trade" in nomination "Chain of discounters".

Training Center LLC "Tamerlan" - winner of the competition among Commercial Concessions, awarded a Certificate of Honor in St. Petersburg “For the professionalism and high efficiency of the Training Center”.

2004

30 new stores opened

NUMBER OF STORES - 32!

JUNE – The Volgograd chain of stores became the winner of the rating "Best Regional Concession Distribution Network of 2004" in nomination “Comprehensive indicator of the efficiency and pace of network development”.

JULY – The number of buyers exceeded 1,000,000 people per month.

SEPTEMBER – at the International Conference "Trade in Russia" The Company's chain of stores was recognized as the winner of the "Top 200 Russian Retail Trade" competition in the category "Chain of discounters".

2003

2 new stores opened

NUMBER OF STORES - 2!

SEPTEMBER – On September 19, 2003, in St. Petersburg, a Commercial Concession agreement was signed between Agro-Torg LLC and Tamerlan LLC for the right to use the trademark in the territory of Volgograd and the Volgograd region. This day is considered the Company's birthday.

OCTOBER – specialists of Tamerlan LLC were trained at the Business School in St. Petersburg.

DECEMBER – the launch of 2 stores took place in the city of Volgograd and the region: the 1st store was opened on December 14, 2003 in the city of Volzhsky on the street. Communist, 2.

1999

Main activity: wholesale supplies of food and alcoholic beverages in the territory of Volgograd and the Volgograd region, the Republic of Kalmykia, Astrakhan, Rostov regions, Stavropol and Krasnodar territories.