Hello, dear readers of the Start-Luck blog. There is probably no point in talking about the advantages and disadvantages of social networks. Everyone has at least a superficial idea of what they are and why they exist.
However, I like to summarize information. This is useful for me, and similar articles on my blog are very popular. Apparently, there is always something new that a person has not thought about before.
Today I will tell you where you can register on social networks, in a nutshell I will explain what it is, offer a list of the most popular projects and will certainly mention their focus, target audience and try to highlight the features of each of them.
Let's start?
What kind of networks are these?
A social network is a free electronic project that helps bring people together. Someone was already familiar in real life, and thanks social networks it becomes much easier for these people to communicate with each other. Others make new connections: they make friends, find a job or maintain relationships with colleagues, and some even have love relationships thanks to the same VKontakte.
However, there is another category of people who use social media although not for its intended purpose, but with benefit. On many resources you can play simple games with friends and strangers, sell some unnecessary things, receive and share interesting information. Even I have group Start-Luck VKontakte , which anyone can subscribe to.
By the way, this is another way to use social networks. If you have your own . You tell the world about yourself and get clients.
There is or. So the advantage for some is also to receive additional income. Everything I just listed is relevant for all social networks present on the Internet.
So it’s time to find out what they are and who needs them. Is it necessary to register everywhere or is it enough to choose one single project?
What are they like?
As a rule, the average user is registered in three or four social networks, but regularly visits only one, which turns out to be closer to his spirit: he is satisfied with the interface, his main friends, acquaintances and colleagues also follow updates of the same social network, he likes the information , which he receives and the functions that it helps to carry out.
Registration in all social networks is impossible without a phone number or email. This is done in your own interests. It becomes impossible to lose or forget your login and password. By the way, read about that in one of my previous publications.
Another reason for multiple registration is that it is free. All social networks offer to join them without paying a penny. Sooner or later, some distant friend may find you by name and surname, and you will immediately find out about it. The contact will be established even if you hardly visit your profile. You receive a notification on email, and you are always up to date.
Classmates
The older generation is closer to the social network Odnoklassniki. Frankly speaking, I don’t quite understand what this could be connected with. Why did it happen that the sites were distributed among the audience? This is probably due to some secret manipulations by marketers. Or maybe it’s just a herd instinct - one friend told another, she invited her friend to communicate through Odnoklassniki and away we go.
In contact with
The social network Vkontakte is more suitable for children, teenagers and young Russian-speaking audiences. People spend hours here. The abundance of groups, funny and unobtrusive information, a large number of friends who also spend time on VKontakte do their job. Teenagers even verbally share the information they have received, send each other simple pictures, and follow trends - discussing what is currently on the crest of the wave.
Facebook is a foreign social network that appeared first. Here you can find people from all over the world. It is the most numerous and popular. Somewhere in Australia, indigenous people do not know about the existence of Odnoklassniki or VKontakte; they communicate through Facebook.
Instagram is a somewhat unusual social network. It's a little different from the three I've already listed. The main bargaining chip here is photographs. People talk about themselves and follow the lives of others through pictures. Of course, descriptions are added to the photos, and you can comment on them so that communication can be complete.
YouTube
Surprisingly, there is still debate about whether YouTube is a social network or a video hosting service. For some reason, people don’t ask such questions about Instagram. It is for this reason that I classify YouTube as social networks.
Here people post not photos, but videos. True, a small part of the audience leaves videos from their lives. More and more often they publish instructions, reviews, stories on how to cook borscht or grow hydrangea. This is probably why one gets the feeling that the personality of the person himself is poorly revealed here.
A special feature of Twitter is that you can only publish text here. Its length should not exceed 150 characters. This is how, briefly, succinctly and to the point, people share their thoughts, news, find like-minded people or argue with those who disagree.
Many people want to get as many followers as possible to make their time on social networks more enjoyable. You share some information and receive thousands of questions, comments, approvals, and so on.
If you also have such a desire, then I can offer you my article “” or recommend a service . Spend a little money and your page will be promoted by real professionals who will definitely bring you new users.
That's all for me. See you again and don't forget to subscribe to the newsletter. Until next time.
In this case we analyze two search engines– Google and YouTube
- Before downloading the video give it the correct name, which will spell out keywords. Write the name in Latin letters in Russian, this action is called transliteration. Example: “The fastest plane” - samyj-bystryj-samolet. Transliteration can be done, for example, on the website translit.ru.
- Video title(the name of the video in the channel itself when uploading it to YouTube). This is the name that viewers of your channel see. Try to make a catchy title, but don’t forget about keywords that accurately describe your video.
- Keywords. I recommend making a list of 5 to 10 keywords or phrases. It is important! Don't put keywords that don't match your video.
- YouTube ratings. These are the well-known thumbs up and down, which indicate whether users liked the video or not. The more pluses, i.e. Thumbs up, the higher the video rises in YouTube results. Don't turn off ratings! Let people express their opinions, but strive to ensure that there are significantly more advantages. By the way, you can do this for a fee.
- Description of the video. Remember the main ways to optimize web pages? Title, description and keywords, i.e. title, description and keywords. So, this principle works here too. The title (title), keywords (keywords), and the description is the description of the video on YouTube. Only, unlike website optimization, more than 160 printed characters are allowed here. How many? Do as much as you need. In this description, you can and should publish search queries more than once, but you shouldn’t be too zealous, since sooner or later YouTube will also introduce the principle of re-optimizing the description, but this is not yet the case. Professionals recommend giving a detailed account of what is shown in the video in the description.
How do you make money on YouTube?
There are several main ways to earn money:
- Affiliate program of the service itself
- Selling advertising from a video channel
- Selling piece advertising for impressions or clicks
Let us consider, for example, only the first type of income, although other types may significantly exceed income with affiliate program service.
When considering income from the YouTube affiliate program, we are, of course, talking primarily about Google Adsense contextual advertising, i.e. takes into account the average cost per click, which in turn depends directly on the topic of the video.
Business topics: 2-5 dollars per 1000 impressions.
Entertainment topics: 0.5 – 1.5 dollars per 1000 impressions.
If your YouTube channel is viewed 10 thousand times per day, then in the business category the income is from 20 to 50 dollars per day, and in the entertainment topic from 5 to 15 dollars. Which at the end of the month gives from 600 to 1500 dollars, and from 150 to 450 dollars, respectively.
How much and how do you earn money on social networks?
We are looking at the income of Runet. Perhaps we would talk about income in the bourgeoisie, but I have nothing to do with them, and probably primarily because of my lack of knowledge of foreign languages.
YouTube is also a social network. Average income from contextual advertising is from $500 to $3,000 per month. A YouTuber can earn this income already in the first month of promoting his channel.
Income from the social network VKontakte. In previous articles I have already talked about making money on this social network, but now I’ll just remind you of the numbers and methods. They make money by advertising. Typically, advertising is placed like an ordinary post, which is assigned to the first place in the “Group” or “ Public page", after an hour or two, the post goes down and remains on the page for 24 hours. The cost of one such placement ranges from 50 rubles to 7,000 rubles. On popular "Publics" owners earn more than 10 thousand dollars a month. But the average income is from 300 to 2000 dollars per month.
Income from the social network Facebook. An order of magnitude lower than from the social network VKontakte.
Income from the social network Odnoklassniki– even lower than from Facebook.
Income from Twitter– minor (up to $300 per month).
Professional bloggers who have promoted their sites to more than 3-5 thousand visitors per day are increasingly faced with the question of what is best to develop now? New websites, social networks, or delve into video marketing on YouTube?
I also face similar questions.
I would like to cover everything at once, but this is impossible. If you put equal effort into both VKontakte and YouTube, and even develop several sites, then in the end you won’t really get anything done anywhere.
The option to hire employees is possible only after complete automation of the process, and this is only possible on a well-promoted resource, otherwise there is a big risk of ruining what has already been promoted.
What to choose YouTube or VKontakte?
I would advise choosing one thing, or giving priority to one and devoting less effort to the second. For example, give one person 80% of the time, and the second only 20%.
Why does VKontakte bother me?
Today, this social network provides opportunities to promote your website and earn money, but its main disadvantage is its Russian origin. And in the realities of our business, there is a habit of ruining everything as soon as demand appears. Therefore, investing money and time in social networks is very “stressful”.
How to promote a video on YouTube
To promote your video, you need to know about special ratings, filters, and coefficients of the service itself. You are given 48 hours to make every effort to promote your video. The more actions happen to your video during these 48 hours, the easier it will be to promote your video on YouTube, i.e. The video service itself helps you, provided that you try to promote your video.
Why does YouTube help you promote your video?
The answer is very simple. YouTube is Google's commercial campaign site. I also remember the time when Youtube was an independent project, but after its acquisition by Google, it certainly changed a lot. How does this service make money? Due to advertising that is displayed on its pages. The more visitors there are on the site, the more Google will earn. Therefore, if you promote their website by attracting visitors to your video, Youtube will help you gain views. A kind of loyalty and reward program for its users.
So what can you do in those 48 hours?
Inform your friends, acquaintances, visitors and clients about a new video. How? Place a link to the video on social networks, on your website, on other sites and forums, and of course, use email newsletters for this if you are already implementing email marketing to promote your business. What we
should you get in the end? Quite a large number of views of the new video. How many should there be? It all depends on the topic and competition. How many people today are trying to attract traffic to videos on similar topics. Sometimes 20-30 views are enough to get bonuses from Youtube, and sometimes 10 thousand is not enough.
YouTube pays special attention to the internal rating system. Remember there are thumbs up and thumbs down for every video. Here the service looks at the ratio. There should be significantly more pros than cons. Therefore, you can ask your friends to press “thumbs up”
Youtube monitors the quantity and quality of comments. Therefore, start dialogues and discussions with your friends in the comments under your video.
Make calls to action when creating videos. Ask those who watch the video to put pluses, write comments and subscribe to your channel.
Provide footnotes and reminders. The same as in point 4, but do it not with your voice, but with footnotes, which the service allows you to do in the videos themselves.
As you can see, the algorithm is simple and easy to implement.
Attention!
As a gift for reading the brain map to the end:Information marketing puzzle on the Internet.
You can download it here.
In most countries of the world, the YouTube portal is known as the largest video hosting service, providing users with various services for downloading and accessing video materials. But this resource also has a number of features that allow it to be classified as social networks.
Not the most trivial, but important first such feature is user registration. That is, in order to feel like a full-fledged user, you need to register on the portal, creating a name and password for access. In addition, registration gives you access to create your own video channel.
Using the video channel is completely free, which attracts a huge number of users from all over the world. The user has administrative functions in relation to his video channel, that is, he has the ability to view, add, comment and delete videos. Thus, one of the main features of any social network is realized - communication.
But besides this, YouTube users can exchange various links to videos they like, which can be taken as some form of communication. If we classify a site as a social network, then among all networks it will be in first place in any list in any country in terms of traffic, therefore the most effective (especially in Google).
This is a well-known brand, a hosting loved by many and a well-promoted website. In addition, according to the latest data, video hosting is the third most visited among all Internet resources in the world. The boundaries of the prospects for its development are also difficult to imagine, because in fact they do not exist; the site can develop for an infinitely long time. Therefore, it is not at all surprising that hosting has been a way for many people to make money for some time now.
Of course, the most effective and most widespread is advertising. Often offers from advertisers come to the owners of video channels if they are in unprecedented demand in this area, but it happens that the users themselves have to search for advertisers. It is no coincidence that the usual creation of a blog in the context of YouTube is, in fact, the creation of your own video channel.
The basic principles relating to the creation and placement of advertising on the site are the following:
- — first of all, a competent choice of the advertised service or product;
- — next you need to determine the main advantages of the product being promoted, or focus on positive reviews, either large sales, or the need for the product;
- — you need to create a video that talks about the product itself and its selected advantages, and if possible, this should be presented in an interesting manner;
- - followed by publishing the video with some SEO optimization and ensuring feedback, that is, coordinates and Contact Information;
- - finally, subsequent partnership with YouTube, if the video does not violate any laws and regulations, and video material on other social networks that have direct access from the site.
Such earnings, by the way, bring YouTube even closer to a social network. It turns out that in addition to its educational and entertainment functions, this hosting can be an excellent base for communication and earning money. This is what a large number of users do when registering on the site.
After all, a huge user base, millions of videos and billions of views attract many people with such sky-high indicators. And, once here and staying for at least a few minutes, a minimal percentage refuses to visit this resource again, which says about the effectiveness of YouTube, as a resource for mass propaganda and advertising.
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