Quick orientation in a shopping center is not only an opportunity to find the desired object. By speeding up and simplifying the search, we show concern for the visitor and give a feeling of comfort, which has a positive effect on the overall perception of the shopping center.
Now there are many navigation options: hanging and floor signs, large maps on walls or boards. Sometimes they justify themselves as the easiest and cheapest way to give direction to the visitor here and now. But this is not enough for complete and detailed orientation in a large space.
With increasing competition and the size of shopping centers, volumes of goods and information, the need for a reliable and fast guide is growing. And this is where interactive navigation comes to the rescue. Now a visitor can type the desired store or even the name of a product in the search bar and immediately get a convenient route.
A little history
The first shopping center appeared in Russia in St. Petersburg in 1848. It is symbolic that in the same city in 2009 the first interactive navigation in Russia appeared, in the form in which we know it now. True, it appeared not in a shopping center, but in the Presidential Library. The first of the shopping centers to have interactive navigation "Okhotny Ryad" in Moscow a year later.
Today, ten years later, the technology has become much more common, but still few malls are ready to boast of a convenient and high-quality solution.
Actually, what does “convenient and high-quality solution” mean in relation to interactive navigation? What do designers mean by this? What do managers and administration consider quality? How do visitors themselves feel about interactive navigation?
We would like to cover all these questions in future articles.
First, let's figure out what questions navigation should answer?
In the shopping center, where the buyer meets with the retailer, she answers three simple questions: What? Where? When? And a visitor to a shopping center should receive an answer to them in less than 30 seconds.
It has long been known, and American scientists studied this back in the 1960s, that a visitor in a place that is comfortable for him, with convenient and understandable navigation, will buy much more, thereby increasing the profit of the store and the entire shopping center. By increasing customer loyalty, we hope, not unreasonably, that he will recommend our shopping center to friends, become less picky and will continue to come again and again with greater joy.
What else is the use of navigation for a shopping center?
First of all, the management company is faced with the task of increasing and distributing the flow of visitors to tenants, providing visitors with up-to-date information and the best offers.
Interactive navigation is perfect for such tasks. Thanks to the easy replacement of content and the availability of analytics, the management company works more consciously with the pool of tenants. For example, unsatisfied user requests included in the TOP 10 are especially important. After all, by understanding what services and goods are in demand, the shopping center is better aware of the needs of visitors and can offer them something more.
What are the benefits for the retailer?
And for those who are located away from the consumer flow, ID will be useful not only by its designation on the map, but also by the opportunity to talk about itself in auction offers or to be found in a product-category search.
Consequences of unsuccessful navigation
The biggest problem of a shopping center with inconvenient, invisible or unclear navigation is low conversion of visitors. Agree, no one wants to strain to spend their own money. Everyone wants to spend it easily while having fun. Therefore, a quickly tired, uncomfortable and restless visitor who gets lost usually does not stay long in a shopping center and, at the slightest opportunity, tries not to visit this shopping center.
Of course, it’s great when a visitor is so stubborn, and his purchasing task is so important, that no mistakes in navigation, and no labyrinths of shops and escalators can lead him off the intended course. But how many stubborn people are there? Three percent, no more. This means that the rest, tired of the many-kilometer “walk” (and it was found out that during an average shopping trip a person walks an average of 5-6 kilometers), having lunch at a restaurant, will leave and take their money with them.
Some statistics
Only 15% of shopping center visitors make purchases; in some shopping centers this figure does not even reach 10%. However, if we count all transactions carried out, including visits to a food court, supermarket, pharmacy, adding any service provided in the shopping center, then this figure can reach 80%.
Statistics show that 40% of visitors regularly use navigation systems, of which half of the audience uses interactive navigation to find the right store.
Most often, according to statistics, visitors request a supermarket, pharmacy, Sberbank and ATMs. Then come the flagships of the shopping center: the leaders in the number of user requests are the hobby hypermarket "Leonardo" and the bookstore "Read the City", followed by sports hypermarkets Decathlon and "Sportmaster".
Also in the TOP 10 search queries are cinema, Zara, somewhere Kari, “Yours”, “Girlfriend”, Bershka. “M.video” is already in the top 20 user requests, as are “Detsky Mir”, Nike, Adidas and Letual.
Additional interactive navigation features
Technology is developing, systems are becoming more complex and interesting. There are options with augmented reality, the ability to take a photo or video postcard and send it to your email. Payment equipment is built in, for example, for purchasing movie tickets.
Of course, there is a great temptation to use this miracle system “at 100 percent,” but you should not overload the functionality of interactive navigation so as not to confuse the user. Additional entertainment features are recommended only in certain areas, such as the games room.
But more serious and important functions, such as displaying the path to the nearest exit in case of an emergency, will be useful anywhere.
Interactive navigation as a technology continues its active development: integration projects with the shopping center website, mobile applications, and interaction with Digital Signage systems are emerging. A keen understanding of the needs of visitors and a professional approach to the use of innovations makes interactive navigators not just convenient technological solutions, but also ideal guides through the complex architectural space of any shopping center and hypermarket. The audience immediately responds to a feeling of comfort, which is reflected in the profits of tenants and the shopping center.
What can you say about interactive navigation in your favorite shopping center?
Yulia Muratova
Navigation systems are a set of signs, plates, interactive displays and other elements that facilitate free orientation in a building. When entering a large shopping center or office building for the first time, a visitor is forced to look for clues that will help him get to the right office and find the group of goods that interests him. Well-executed building navigation:
- Saves visitors time;
- Creates the most comfortable conditions for them;
- Increases the attractiveness of a store, office building, etc.
Visual navigation involves the use of a variety of elements: building diagrams, floor numbering, product signs, etc. Additionally, audio and tactile navigation can be used.
The benefits of well-designed navigation
- Increase in the number of clients‒ if a shopping center or office building is convenient, visitors will come to it again and again.
- Increased sales- freely navigating the building, the buyer quickly finds the goods he needs.
- Increasing shopping center capacity‒ high-quality navigation reduces the time spent searching for products and allows more customers to visit the store.
Navigation in the shopping center
The navigation system in a shopping center has its own characteristics. She must:
- Be convenient for customers;
- Effectively solve marketing problems.
Developing navigation systems for a shopping center involves taking into account many important points. It is necessary to take into account the location of trade pavilions and product groups, and select the correct design of navigation elements.
Properly executed in-store navigation ensures a significant increase in profits and increases the prestige of the shopping center. Therefore, the development of navigation for a shopping center should be entrusted to experienced specialists.
Navigation in business centers
The navigation system in an office building should be extremely clear and concise, this will allow visitors to save time. When designing such a system, all key points must be taken into account - those places in the building in which the visitor may have difficulty choosing a path.
Text information must be duplicated with symbolic information, since some visitors may not know the language in which the inscriptions are made. Navigation in the office should be clearly visible, and all its elements should be located in convenient places.
Professional design of navigation systems
- High-quality navigation design taking into account all the features of your building;
- Production of navigation systems in the shortest possible time at competitive prices.
All signs, plaques, information stands and other navigation elements are produced using modern equipment and are of high quality and durability. To place an order or ask any questions you may have, call us at the numbers provided.
Possibilities of the interactive complex
Interactive complex "TouchInform: Navigator" based on a touch information kiosk and special software.
Ready-made solution "TouchInform: Navigator" is a complex that combines solutions for interactive navigation, information and effective advertising.
Make your shopping, office or exhibition center convenient for visitors!
- Provide information about brands and companies -
this will allow the visitor to quickly navigate and find the product, service, organization or any other object in the building he needs. - Get feedback from visitors -
conduct surveys and questionnaires, find out opinions about the quality of customer service, collect information and replenish the database about your clients. - Tell us about special offers and promotions -
post operational information for visitors, announce events in a vibrant interactive format! - Get profit from the interactive complex - offer new advertising opportunities for tenants.
- Make any of your ideas come true!
NAVIGATION PANEL "TACHINFORM" FOR SHOPPING AND BUSINESS CENTERS
We provide a ready-made solution “TouchInform: Navigator”. It includes a touch kiosk and special software. This allows you to build competent business center navigation, information and advertising.
Modern automated navigation in a business center is an important reputational point. Tenant companies are interested in ensuring that employees and visitors can easily navigate any floor of the premises. You can also integrate marketing tools into the functionality of touch kiosks. Therefore, it is necessary to responsibly select equipment that will greet and guide guests.
INTERACTIVE NAVIGATION IN THE BUSINESS CENTER
We offer touch kiosks with software that allow you to:
- Provide a diagram of the location of offices on all floors.
- Inform about companies located in the building.
- Communicate with visitors using surveys and questionnaires.
- Advertise the services and advantageous offers of companies or the business center itself.
- Implement any design ideas and functional solutions.
A competent navigation system in a business center gives its owner such advantages as:
- increasing the loyalty of current and potential tenants;
- income from the sale of advertising on the monitor;
- creating a stylish image through a laconic touch kiosk.
Choose a navigation kiosk model that suits your business center or consult a specialist on this issue!
INTERACTIVE NAVIGATION IN THE SHOPPING CENTER
The introduction of interactive technologies ensures simple and convenient navigation through the shopping center: using the navigation panel, visitors can easily find the desired store, cafe, cinema, and also receive comprehensive information about the opening hours, assortment, show times, and so on.
The interactive visual index "TouchInform: Navigator" is the optimal solution for shopping and entertainment centers, malls, specialized shopping galleries and other types of complexes.
A ready-made solution based on a sensor information module has an important advantage - wide functionality. Using the navigation bar you can:
- Provide complete information about the shops and companies located in the building.
- Inform about current promotions, sweepstakes and special offers.
- Place advertisements and banners for tenants and partners.
- Broadcast current shopping center news.
- Build interaction with visitors: conduct surveys and questionnaires.
Visitors to the shopping center can quickly navigate the map, see a list of stores by category, find a product using a link, and build a convenient route.
WHAT DOES THE DEVELOPMENT AND IMPLEMENTATION OF A NAVIGATION SYSTEM BASED ON "TACHINFORM" CONSISTE OF?
Our services include:
- Creation of a design plan based on a building inspection and the provided shopping center plan.
- Development of an interactive application and content, as well as filling and entering information into the database.
- Turnkey installation: fast delivery, prompt installation and commissioning of equipment.
- Training in using the new system.
We can also provide you with a convenient tool for filling out the information kiosk structure yourself. So, you yourself, without intermediaries, will develop the optimal solution for your business and quickly master the operating principle of the system.
ECONOMIC BENEFITS FROM USING SENSORY EQUIPMENT
The touch kiosk is a modern alternative to the information desk. Automatic system:
- eliminates the human factor, therefore guarantees the uninterrupted performance of its functions;
- stimulates sales: allows you to quickly find a store and advertises goods/services;
- economically beneficial for the enterprise.
WHY SHOULD YOU CHOOSE OUR PRODUCTS?
Customers appreciate cooperation with us due to the ease of ordering and high quality products:
- easy-to-use systems (management does not require the involvement of programmers);
- ready-made solutions (the navigation complex includes a touch kiosk and software for a specific business center);
- individual approach (we study the client’s needs and the characteristics of the premises in order to select a suitable case and develop optimal software);
- durable equipment (we use impact-resistant Elo Touch Solutions screens);
- FREE demo version of the software (send us a request and get it today);
- technical maintenance (specialists from an authorized service center provide comprehensive support).
It is convenient to contact us by any phone number from the “Contacts” section. You can also order a call back on the website, and we will contact you promptly!
Wall posters in sales areas
Hanging mobiles in sales areas and at exhibitions
Price tags and price holders
Navigation development
Navigation development
Navigation system development: creative approach with effective results
The wide capabilities of modern printing equipment used by our company allow us to create a full range of printed advertising and information products necessary to ensure and navigation system development. This system is an integral component of most objects and allows you to simultaneously solve several problems:
· visitors and staff get the opportunity to access a simple and understandable layout of the structural components of a given facility, as well as an idea of the most optimal and safe ways to move to them;
· the owners of the complex have the opportunity to focus the attention of visitors on the most important and commercially profitable divisions and departments. The advertising component in the navigation development process is a priority;
· Security is an integral component of such a system. A well-designed plan allows you to optimize the movement of numerous masses of visitors both in operating and emergency modes, avoiding intersections or critical crowding of people.
Objects requiring navigation systems
Our company has extensive experience development of navigation systems for structures for various purposes. We accurately imagine all the target tasks that are focused on the specifics of the complexes. Navigation systems are most in demand at the following facilities:
· transport hubs. Airports and train stations are complex structures consisting of basic passenger services, as well as support, retail, medical and entertainment units. The specificity of these places is the large percentage of visitors from different countries who encounter this object for the first time. This determines the multilingual nature of information boards and signs, as well as their maximum compliance with generally accepted international standards. In this situation, our designers will develop unique but easy-to-understand signs;
· cultural, entertainment and sports facilities. Stadiums, concert halls, and parks have an extensive network of structural units. At the time of various events, a huge number of people accumulate at such facilities, and for the process to be successful, it is desirable to ensure zoning with separated flows of movement. The best option is to develop navigation at the initial stage of design or reconstruction of these structures. Such an integrated approach allows you to create the most convenient scheme, and designing and manufacturing printed information elements for it will not be difficult;
· shopping malls. The widest range of tools and methods for implementing a visual information system is used when developing navigation for a shopping center. In this case, not only the correct and safe direction of the flow of visitors is ensured and they are informed about the work of support services. An integral component of such a project is the marketing policy of this institution. On the one hand, a buyer, entering a shopping center, must easily find a place with the goods he needs, but at the same time, along the way, he must be given the opportunity to familiarize himself with most of the entire assortment presented. This approach ensures maximum efficiency of the store without being tied to its structure.
Depending on the specifics, a shopping center can either operate under the brand name of one brand or be a complex consisting of separate departments that provide various types of trade, entertainment or food services. In the case of a single sales floor, the development of navigation for a shopping center should be carried out in close contact with merchandising specialists, since product placement is important and can be changed over time. We provide such an opportunity in the project, which allows customers to always find the products they need without any problems.
Elements of the navigation system. Making navigation.
The main elements of the navigation system, created during its development and manufactured by our company, are:
· external and internal signs;
· various signs of travel routes, premises, zones;
· stands informing about certain types of services or products sold;
· carriers of removable graphic information;
· evacuation schemes, locations of main and emergency exits.
All information is printed with permanent UV-cured ink on a variety of substrates. Honeycomb cardboard is used for portable and temporary stands. For external and stationary elements, plastic or banner film is used. Printing on transparent media for use with backlight is also in demand.
Professionally designed by our designers navigation system will ensure efficient operation of the facility, make the task easier for its visitors and guarantee a high level of safety.
It is with the development of a navigation project that any work on street and indoor navigation for an organization begins. A complex visual navigation project can consist of several independent projects:
- A project for a visual pedestrian navigation system that combines navigation indoors, in the surrounding area and in underground and multi-level parking lots. Such a project includes a complete list of all signs and signs, their design and materials recommended for production, as well as the location of all navigation elements based on an analysis of the intensity and intersection of pedestrian flows.
- The fire navigation project includes a general evacuation scheme for floors or zones of work premises and parking, evacuation plans for premises and their locations based on standards. Also, this project may include the placement of autonomous evacuation signs and a design project for signs with evacuation plans.
- A project for organizing traffic in parking lots and surrounding areas, taking into account the locations of markings for parking spaces, arrows and pedestrian crossings, the location of speed bumps, road signs and wide-angle mirrors. Also, the project may include a diagram for installing wheel guards and design layouts for signs for drivers other than standard signs, including exit or elevator signs.
Development of projects for shopping centers and stores
Usually complex navigation design required for large buildings - shopping and office centers or residential complexes. But even for a small organization, for example, for a regular store, the correct design of all navigation elements can recoup the costs of such work many times over.
Thus, street navigation will attract the attention of visitors, notify them about opening hours, ongoing promotions, or convey other useful information.
If you have your own parking lot, the traffic management project will help reduce the time required to park a car, reduce the likelihood of accidents and thereby maintain a continuous flow of visitors.
In turn, internal visual navigation will allow the visitor to quickly find the department or floor he needs and will give a unique style to the entire room.
The specialists of ALBIRIS Group of Companies have extensive experience in developing all types of navigation projects for the largest shopping centers, office and residential complexes. We will be happy to help you create a design, develop navigation projects and implement them in unique products.
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