VK page traffic. Free traffic from VK – I’m starting a new topic. Buying advertising in VKontakte groups

Likes do not give the real picture. As well as reposts, the number of subscribers, the reach of the page and publications. Just imagine, you have a super cool public page with 50,000 subscribers, more than a hundred people repost you every day. But only 5 people a day go to your site. What to do to increase the number of transitions? What metrics to use? We will write about this in this article.

What should you know about traffic from VKontakte?

Traffic from social networks much "colder" than from a search engine or contextual advertising. Therefore, the conversion to lead may be significantly lower. But at the same time, it is cheaper and can be more loyal.

Working on social networks will be effective especially in cases in the niche of low-frequency queries, since the cost of the final conversion will be lower.

Unlike organic search traffic or traffic from contextual advertising, the audience of social networks is limited. For example, in a group of pressure cookers, there will be fewer and fewer real buyers over time. This point affects the cost of transition and lead. After some time, a lead always becomes more expensive. The cost per lead can be kept. However, if you constantly interact with your audience, write content and optimize it, then the community can become an effective source of new customers.

What are the types of leads on social networks?

Direct sale of a product or service. This group of leads cannot be called complete. It is relevant for online stores. How it works? Through targeted advertising or publication advertising, users go to the catalog, add the product to the cart and place an order. This way you can sell webinars, books, events (concerts, seminars), and book hotels.

The second group - the client has not yet decided who he will buy from and is comparing options. Here, in exchange for the contact information of a potential client, you provide your commercial offer, price list for services, product catalog, demo or trial of the product.

Collecting contacts of your audience in order to then “warm them up” with the help of email newsletters, advertising publications, webinars, and books for purchase.

So, what are the sources of leads and traffic from social networks:

The most popular, but by no means the easiest option is targeted advertising on VKontakte.
Paid publications in communities. With the right approach, these two methods can bring targeted and fairly cheap traffic. ( How to set up advertising: tips, examples, super stories: Manual 1 , Manual 2)
Viral content, or content that is reposted.
Friending. You must register a network of accounts without adding them to your group or page. In your latest posts, leave links to your group and page.
Create meetings. Events are more suitable for events. From a community with your target audience, you buy a publication with an invitation to a meeting of your community or collect traffic to the meeting from targeted advertising. The meeting will include a link to your website where the lead can leave his contact information.
Photo albums. Suitable for online stores. You buy an album in a public community with your audience in which you place photographs. In their signatures, indicate a link to your website or group.

But all this may not work if you don't prepare your page.

How to prepare a page on social networks so as not to lose leads?

Internal ranking factors on VKontakte:

The uniqueness of the description, as well as keywords in description.
Uniqueness of posts.
Optimized group name.
Presence of keys in the group link.

Group activity indicators taken into account by VKontakte:

Number of subscribers (the average number for the best groups, according to Searchengines, is 2,200 subscribers).
How often and in what quantities are posts in groups commented on (for the best, this figure was 2.5 comments).
Average number of posts per day (the average number of posts for the best groups is 0.4 per day).

How to follow up with leads?

The first thing you need to do: for this you will need to integrate UTM tags into all VKontakte links. How to add a UTM tag to a link? Very simple. There are special builders for this, for example, Google link builder, or you can attach them using the SMM service - KUKU.io. You can use such links everywhere: in targeted advertising, blog posts, wiki menus, etc.

Second: analyze the results. Which segments give more leads, where the conversion is higher, how much a lead costs and how to reduce its cost. To do this, goals are set in Yandex Metrics or Google Analytics. Here, goals mean what desired action the user should take on the site. Add an item to your cart, download the price list, subscribe to the newsletter, book a room, receive a commercial offer, etc.

Third: we consider the cost. It’s easy to calculate: the amount of money spent on attracting users is divided by the number of leads.

Beware, Trash Audience! A situation often occurs when a user performs a target action, but does not make a purchase. The problem may be on your side, or there may not be a problem at all if your social media content can re-engage the user, convincing him to purchase or register. But direct and associative conversions in Google Analytics are worthy of a separate article.

So, in conclusion.

Lead generation on VKontakte is a complex and lengthy matter. And to ensure that your efforts to attract traffic are not unsuccessful, be sure to adapt the group in such a way that it:

Had several entry points to your website (if sales can only be made through it).

Solve specific questions of your clients.

Make it easy to navigate in the group (place it in a visible place contact information and make sales comfortable).

Add keywords to appear organically Google search and Yandex.

Measure your audience regularly. Set goals...

... and do them!

Sources:

Publications by Dmitry Rumyantsev.

Searchengines.ru

A short story about attracting traffic from the VKontakte network. You will learn about promoting a personal page and creating a group. You will find a description of programs for automatic posting in groups. And readers who need a lot of traffic will get an idea about advertising in VKontakte groups (publics).

Why VKontakte? Because VK is the largest social network in Runet. If you learn to attract traffic from VKontakte, you will be able to establish stable sales. The VK audience absorbs any goods. VKontakte is the most important channel for attracting traffic in the affiliate business. Many top partners started their business in this community.

If you are seriously going to make money on affiliate programs, you should urgently create an account on VKontakte. And if you have already learned how to make graphics, have mastered the skills of writing at least small texts, then at the same time start a group. Over time, it will grow and, in addition to promoting your referral links, can become an additional source of income.

So, you have an account, now you need to create a page. I won’t describe the interface - you’ll master it quickly, but I’ll dwell on the important details. The avatar should be an image of a living person; your own photo is best, why? Your immediate task is to attract friends! Which of these characters will be more likely to be added as friends?

The same recommendations apply to your full name. Which partners earn the most? Those who share knowledge and best practices with their referrals - lower-level partners. And who will trust a faceless character and learn from some bear cub? Therefore, indicate a person’s last name and first name, preferably your own.

Next, you need to fill out your profile and do it as thoroughly as possible. If in the “Interests” section you indicate the correct key phrases, then over time you will receive traffic to your page from the network itself. People will come to you from search. And this is precisely what interests us.

Now you can post on the wall of the page. I draw your attention to the picture, it should be clickable. Most users do not read texts; they have no time. Look at yourself. Therefore, the picture needs to be given special attention. Look for suitable ones in Yandex.Images (Google) and modify them to suit you: cropping, inscription. To do this use free services or Photoshop, this is what I do: .

However, the text is still important, some cold-blooded users still read, and the VK search robot must somehow understand the meaning of the post. You can highlight in capital letters post title and use icons. See how others do it - this best guide on the design of posts (and pages!).

Once your page already has something to read, about a dozen posts with colorful, attractive pictures, you can start inviting friends. While you still have few of them, the system will help you. We go to the “Friends” section and see that the system offers you to add them:

And where, in principle, can you find friends, and even target ones who will be interested in your topic? Type in the search words on your topic, for example: “affiliates”, “fitness”, “diet”, and go to “Show all results - Communities”.

Communities are groups, public pages (read more in the VK help), and their members are your future friends, and, note, they are already “in the know.” Click on the list of participants and it will open in a separate window. Invite everyone you like as friends, always with “human” avatars. Look at the photographs on their page; from them you can determine that the person is real and learn about his interests. The add friend button is under the main avatar.

Some users who have received your friend invitation will go to your page out of interest, where they will see your posts and pinned post (the one that is always at the top of the page). You will see the number of views in the lower right corner of each post, there is an eye icon. Considering that these will be people interested in the topic, some of them will follow the link. Q.E.D.

However, the VC system naturally has limitations. The limit for adding friends is 50 people per day. The system will warn you about this. But still, be careful not to get banned for being too eager. The system reacts to user actions of the same type and may regard them as spam. Combine different actions, take pauses, breaks, in general - disguise yourself.

Even 30 people a day give 900 a month, and - 10,000 friends a year! And this is again a limit, everyone else will be subscribers (however, there is no particular difference). There are few such accounts on VKontakte, but why don’t you make one!?

If you have also created a group, you can systematically invite your newly appearing friends to join it. If you have several accounts, then invite friends to and from the group. According to my observations, every third friend who is “in the know” joins the group with pleasure (or maybe with gritted teeth, but that doesn’t matter to us, we are thick-skinned - we’ll tolerate it):

Gradually fill the group wall with posts. And in order not to write twice, use the repost of the post from the group to your page (horn icon). Another important point! Before publishing a post, use a timer where you can set any time. Thus, you can “prepare” several posts for a week or a month in advance!

All these simple steps will bring traffic from VKontakte to your or partner pages on an increasing basis. But what if you need traffic quickly!? There is such a way.

Traffic from VKontakte groups

While your own group is still growing and gaining fat, you can receive traffic from other thematic groups (communities). You already know how to find them, use the search: “affiliates”, “business”, “earnings”, or words on the topic that interests you. Prepare a text with a referral link and an attractive picture in advance, don’t be lazy, the number of clicks on the ad post depends on it.

Note: to quickly insert text I use free program Punto Switcher. (Mechanism: you enter a couple of characters, press space, and massive text is entered automatically!)

Go one by one to the pages of groups (publics) and look for the “Add entry” form, which indicates that you can place an ad here:

But take your time, you can get banned here. Each group may have its own rules, violation of which will result in a ban. The system will freeze your page and access to the entire network, the first time - for a day, the second time - for a week, and then you can run into a complete ban. By the way, the VK system allows you to post about a hundred posts (+ comments) per day from one account, 90 messages for sure. But it is not all that bad.

There is no time to read the group rules, but they may be hidden at first glance. Therefore, it is better to focus on the following sign. There are many posts on the wall from many users (and older ones in terms of publication time), and not just on behalf of this community or its administration (administrators’ data is at the bottom of the right column). You will immediately understand that posting advertisements in this group is not prohibited. The same applies to comments, there should be a lot of them, and the comments should be old.

The logic here is simple. Group admins can log in rarely, for example once a week. And if only fresh posts and comments are “hanging”, then perhaps they simply did not have time to delete them, and at the same time ban spammers. Just don't take risks in such cases. There are plenty of groups where advertising is allowed!

Small groups of 100-200 participants are of little interest to us; they have few “spectators”. Numerous groups with more than 7-10 thousand people are also not very interesting. They post at “space” speed - a post can appear in 20th place in about 1 minute. It's like a cockroach race. We are interested in groups with a “population” size of 1-5 thousand people. In such groups and public pages, advertisements are “visible” for several days, or at least hours. We publish it here.

It would be rational to compile lists of groups (URL) in Notepad on different topics, dividing them into columns by population. For what? In small groups, advertisements last a long time, but in “medium” groups you can post more often. And these lists of VK groups will be useful if you engage in automatic posting using programs.

And automatic posting in VKontakte groups

There are several programs for automatic posting on VKontakte groups. I will mention the best of the tested ones, where auto-posting is available in free version. IN paid versions similar programs have been added the ability to work from several accounts, or even from hundreds. The price is small, but there are other pitfalls.

The rules of the VKontakte network prohibit the use of programs. It’s easy to get your account blocked, or simply put, banned. Another thing is if the accounts are fictitious or simply purchased, do you really feel sorry for them? You will also need to buy rental proxy servers, one proxy for each account (you can find them for free to work with a couple of accounts).

Because However, you may need to remove short-term system locks, which may require faceless SIM cards or virtual phone numbers. Service for receiving SMS on virtual number To unlock a VK account you can easily find it on the Internet. However, a single account won't require all this hassle.

And although auto-posting programs themselves can find groups using keywords, it is better to use the manually compiled lists discussed earlier. This way you can completely exclude getting banned. One more thing. Still, it’s better not to use your own promoted account when working with “automation”, you never know! Be careful and think through every step.

Get to work immediately - promoting a page on VKontakte is not difficult. I wish you good luck and a lot of money! Join our affiliate marketing group.

Our group on VKontakte.

It will not be possible to increase resource traffic without good advertising. But attracting an audience through targeting requires serious financial investments (payment for each click or impression). Is it possible to promote a group on a social network and attract traffic to your website without spending money on advertising?

My name is Dmitry, I am promoting an architectural and construction portal and a group on VKontakte “Country construction, house projects.” I managed to solve all the assigned tasks using a special bot application.

Initial data for promotion

Attracting clients from your own VKontakte group is the simplest solution. The resource is ideal for directing traffic from the community to your website. Let's look at the procedure for promoting a construction-themed site.

The algorithm easily adapts to any topic, product and service. My project's source data:

A relatively small group in VK - just over 150 people;

Main direction: construction, near-construction topics;

Setting up the application allowed me to increase my audience from 191 people to 1,838.

I set myself the following tasks:

increasing activity within the group (likes, comments) and increasing the number of subscribers;
ensuring a constant flow of visitors to the information site from the community via posted links.

Difficulties at the first stage:

small number of group members;
lack of funds for promotion.

On the Internet you can find many special bot applications for VK. The most popular: BroBot, BotVK, Sobot. I chose the latter for a number of reasons: simple interface, lack of downtime. The most important advantage of Sobot is its impressive range of promotional functions.

Stage I: searching for the target audience

It is important to correctly determine the category potential clients(age, gender). What methods did I use:

conducted a survey among his friends and their acquaintances;
generated statistical data based on comments on various specialized resources;
analyzed the activities of competitors.

It is important to correctly determine the target audience of the site. For example, the topic of repair is interesting to men aged 25 to 55 years. Parsing (collection) of information about the target audience was carried out using Sobot.

Work algorithm:

go to your account;
select the “functions” item;

find the “group parsing” section and set the switch to On mode;

we define the main parameters of the task and click “continue”;

the application begins collecting information;

Once completed, the user will receive a message on the screen.

To get started, I just entered keywords and a link to my VKontakte community. After parsing, I configured Sobot. It is not possible to spend 12-17 hours a day working on social networks on your own.

I used the Sobot app to promote the group. IN automatic mode program:

gave likes;
reposted;
sent friend requests;
left comments;
published entries;
Posted information in groups.

Stage II: attracting audience attention

Liking showed good results. Before starting the task, it is important to analyze the audience of your own group. I had to work on filling:

acquired high-quality text content;
changed the design;
added portfolio.

If the requirements are not met, the account may be blocked.

I set up the program to like 300 accounts per day. Greater coverage is undesirable, as blocking may follow. 15-20% of this number, according to statistics compiled on the basis of Sobot logs and the VK group, went to the profile page and the promoted information site.

It is important to correctly set the target audience parameters:

Stage III: friend request

A large number of subscribers will increase the group's attendance. Used the following functions: “inviting friends”, “accepting friend requests”. All this is available in the “tasks” section.

It is important to proceed with caution. An account that is too active may be blocked. This happened to me several times. It must be remembered that the period depends on the number of bans:

first – unlocking is possible immediately;
the second – in a day;
third – the administration gives a ban for a week;
fourth - two weeks.

The fifth blocking occurs forever. It is no longer possible to register an account on this phone. Proper setup of the bot will allow you to avoid problems and downtime.

Nuances of work: proxy server and captcha

Proxy server is a remote PC that has a different user computer IP address. I set for my main and additional accounts various proxies. This allowed me to avoid blocking in the future:

find the “proxy” section;
Click on the “add” button.

You can automate captcha entry:

open “settings” and find the “captcha” section;
We set up services, the number of inputs per day.

There are many different captcha entry automation services available on the Internet. I liked Rukapcha the most. Compared to others, the resource rucaptcha.com has a number of advantages:

Does not “hang” under high load on the service;

Cost – especially relative to foreign analogues;

Quick captcha entry.

I registered on the website rucaptcha.com. Work begins by clicking on “quick start”. I previously tried using Antigate but was put off by the high cost (30-40 rubles for 1,000 images). For comparison: in RuCaptcha, 1,000 captchas will cost only 10 rubles. There are complaints about the stability of the Antigate service. It is worth noting: in Sobot it is RuCaptcha that comes first. Which indicates its greater demand.

When someone hears about affiliate programs, and even more so those related to gambling, sports betting or something similar, doubts arise.

Is anyone else falling for this? Moreover, such affiliate programs bring good income, and many cost in simple ways attracting people to such sites.

Free traffic from VK – I’m posting a new topic that one of our regular readers told us about. Social networks help to collect any traffic and send it anywhere.

Even if a domain is blocked, you can create a separate one and make a redirect, but today we will not delve into the technical side of this issue.

A tricky way to get free VKontakte traffic

We have already told you how to receive . Using this method, you have to send a lot of posts and the pages quickly freeze. Now invented new way, it has already begun to be actively used.

To attract attention, you need to create some interesting post and it is desirable that it offers an easy opportunity to earn money:

A very real situation: a person sets off on a long journey, but is ready to hand over his pet into good hands for a reward.

Many will respond to such a “freebie”, but when visiting the page of the author of this post, everything becomes clear to an experienced user, because in the first place is the advertising of the bookmaker’s office:

Ideally, it would be better to make the page more natural, provide more information and instead of a simple advertisement, add a post like this:

Again we go on a trip with our loved one, this time to Paris. I'm tired of answering everyone where we get so much money. The Vulcan online casino helped us get rich, where we had already received substantial winnings many times. It’s nothing complicated and you can start without investing; beginners are given a bonus of 10,000 rubles. Try it without risking anything, you too can make your dreams come true.

At first, we thought that this was nonsense and that we couldn’t collect a lot of traffic this way, but when we saw the traffic to the page, we were surprised. Over the last week, the account has been viewed by over 1000 people, daily traffic varies from 100 to 300 users:

We were even more surprised when the author of this idea shared earnings statistics. Over the past month, he earned over 30,000 rubles from VKontakte traffic. According to him, it took no more than an hour a day, it was just a part-time job, the idea turned out to be very successful.

How to create many pages to collect traffic from VK?

To get the most out of this method, you need to use multiple accounts at the same time. Each of them should look natural, the posts are published differently, and it would be even better if. Then your audience reach will increase.

You won’t be able to register pages without a phone number, so it’s easier to buy them on Buyaccs. It makes no sense to overpay for defrosting; even if these are one-time profiles, they pay for themselves quite quickly:

Prepare posts right away, let it be caring for fish, helping around the house, or something else.

The most important thing is that the work is simple and there must be a reward for it. Don't promise too much, doubts will arise. Everything should look like the truth; users should stumble upon a post with advertising by accident.

VK traffic arbitration

We will not deviate from the main topic, but we will talk a little about more effective way get a lot of clicks from social networks.

It’s really difficult to attract many users to your pages; it makes sense to use well-promoted public pages and accounts with a large number of subscribers.

What does arbitration involve? Investing money in advertising. You negotiate with group administrators or owners of popular profiles and add posts with links to their walls.

For beginners, we have a useful article -. Professionals actively use this method; several have even been written about it. e-books. But today we are not talking about this, so we presented this information only briefly.

Where to drain traffic from VKontakte?

The most interesting question is, which affiliate program is suitable for VK traffic? In general, there is no difference; almost all systems allow transitions from social networks.

However, the conditions are not favorable everywhere, and sometimes it is too difficult to find the target audience. Use the best affiliate programs for VKontakte:

GlopArt – a huge selection of different information products with fixed fees.

BongaModels – paid erotic chats, paid 25% of the money spent by viewers.

Binpartner – advertise binary options, get up to 70% from each client.

Golden Tea is an economic game with a 5-level affiliate program.

– another game with money withdrawal, where it is profitable to earn money from referrals.

HashFlare is a cloud mining service for investments, gives back 10% of deposits.

Top Shop – sell products from a teleshop, receive up to 20% of their cost.

EPN – invite customers to stores like Aliexpress, they give you a percentage of their purchases.

Leads – about 200 offers with loans, banks, investments, insurance, etc.

MinerGate is a foreign project for earning cryptocurrencies with a profitable affiliate program.

We ourselves use all these sites, however, to convert traffic from the blog, and not from social networks. In fact, there are actually a lot of sites with which it is profitable to cooperate.

Even the well-known cashback service LetyShops is suitable. The most important thing is that the service or product is in demand.

What to do if VKontakte blocks a link?

When working with CPA affiliate programs and other popular services, the transition may be blocked. Most often this happens in cooperation with online casinos and bookmakers, which are prohibited in Russia.

There is a solution to the problem, and it is absolutely free:

Google's website builder allows you to create a simple resource and get a free domain in a few minutes. Go to Blogger.com and create a new blog. It is better to choose a name in accordance with the chosen affiliate program:

Minimal page setup will be required. Choose any topic, come up with a title. You can post information from other resources, the site will still not be promoted in search engines (mobile version It's better to disable it altogether):

Now you need to shorten your affiliate link. This is done through the service vk.com/cc (other similar services), everything is simple there, you enter the address and get a short version of the link (we will redirect to it):

Now you need to return to the site builder and click “Edit HTML”. You don't have to understand programming, just add the code as shown in the image:

To make it easier for you, we have prepared ready-made templates with code where you just need to insert your shortened links. Change the LINK value (add a link to your created blog instead:

This is added after Head:

This is after Body: document.location="LINK";

Of course, it is much better to rent your own domain and make a redirect from it. It is safer, more convenient and works flawlessly.

Such projects have different audiences, and from them you can select users with specific interests to make money.

Profitable conversion of traffic from VKontakte, which we will discuss in this article, is available to every user. The idea is to launch advertising through thematic communities in order to attract users to various affiliate programs. This earning scheme is already actively used, and it can be highly profitable.

How to make money from VKontakte traffic?

First you need to decide on common interests visitors to social networks. Why do they visit these projects? Mainly for searching for entertainment and interesting pastime, based on this, the best option for offering them would be to switch to entertainment portals.

There are a lot of affiliate programs for this and here are several areas that are suitable for making this kind of money:

virtual casinos;
Online Games;
various entertainment resources;
dating websites;
online stores;
selected original and current products.

It has already been presented on our website as one of the options for earning money, you can read more about it. The essence is almost the same, collect traffic and convert it through all kinds of offers.

Where to look for affiliate programs?

Use the search on our website and type “ affiliate program”, after which you will see a lot of information about the various services that you can use.

We also recommend using affiliate networks such as , and Cityads. In each of these systems, you will find interesting offers with ready-made landing pages and can use them to direct traffic.

Where to run advertising?

When you decide on an offer, for example, decide to organize, start searching for thematic communities. To do this, simply use the VKontakte search, specify keywords and get a list of suitable groups:

After this, all that remains is to go to different groups and contact their administrators to receive prices for advertising. To find good deals, simply request prices and shop around for the best deals.

Effective advertising

You may not succeed just because you don't work on advertising. It’s not enough to add a regular photo or just insert text; your advertising post should be interesting and eye-catching.

Here's a great example:

This post is accompanied by affiliate links, and each sale of a product will bring income to the advertiser, despite the fact that he does not sell anything on his own, but only directs customers to one of the virtual stores.

You can also engage in such activities, but as you must have guessed, first you will need to invest money. Look for favorable conditions for partners, perhaps they will even provide you with effective promotional materials(texts, pictures and videos), with the help of which it will be easier to attract buyers from VKontakte.