In modern conditions, every company that has something to attract people’s attention is interested in how to create texts for Instagram. Let us remind you that this social network quickly gained popularity and even world pop and cinema stars enjoy using it. Among other things, Instagram helps online stores increase sales and it would be a sin not to take advantage of this. You will learn further how to do everything correctly.
Posts for Instagram: what and how to write
It doesn't make much difference whether your profile is corporate or whether your page is selling something. It is very important to remember the basic rules. What are they?
Rule one. Bright picture
Remember that Instagram users can “forgive” amateur photos, sometimes of poor quality, only to those closest to them. Do you have a business-related profile? Then the photos you post should be best quality and stick to one style. If you give up on this rule, then users will give up on your profile in the same way. The main advantage of such posts is that the texts can be supplemented with a corresponding picture. Thus, all the advantages of the product can be immediately assessed visually.
If Instagram is a convenient platform for you to display products, demonstrate it from different angles. A great option for a photo representing a product or service on Instagram is one photo for one benefit. Here's an example.
Do you sell backpacks? Then post a photo showing the internal compartments, show how many things can fit into it. Are your products notepads? Make layouts with different covers, show what they look like inside. Especially if these are diaries.
And the text for such pictures could be, for example, like this:
“We offer white or kraft paper notebooks, lined or unlined, stapled and spiral bound, with a plain cover or a colorful design. With us you will definitely find what you need!”
Rule two. Infogram
So, you started to see . But it is important for him not only to admire the goods or services in the photographs. It is also important to know how to order them or how to get to the store. That’s why it’s very important to include contact information in your posts. It’s also worth thinking about the design of your profile header. Otherwise, even good texts are unlikely to be useful.
The header should be laconic, but at the same time, giving the user an idea of what kind of company you are, what you offer and how to get it. If you have an official website or group on a social network, the link to these pages should also be indicated in the header.
Rule three. Editing
Of course, your posts must be error-free. This rule The point is that, even if you are completely confident in your literacy, it is better to proofread the text of each post two, or even better, three times before publishing. Believe me, after the first proofreading, mistakes often remain that were simply not noticeable at first. Therefore, it is better to spend another five to ten minutes double-checking than to be surprised later that no one is interested in your profile.
How to attract attention to texts on Instagram?
Instagram followers they love all sorts of lifehack posts, they are interested in looking at what is happening “behind the scenes” of the company that interests them. So it will be useful to dilute selling posts with photographs, for example, of the work process of the store’s furnishings or thematic information. Here you will make a choice for yourself.
If you, say, represent a salon or cosmetics store, posts about products and prices should be diluted with tips on selecting products, life hacks for caring for different types skin, information about promotions or master classes on applying makeup.
And if the business concerns, for example, a travel company, an excellent option would be posts about last-minute tours, tips on applying for a foreign passport, and interesting things about the most popular attractions in a particular country. You probably already understood the principle.
Don't forget about photos of your employees. It could be a courier rushing to deliver an order; a girl wrapping flowers, and so on. These posts are important because they inspire trust. Shows that the company is committed to providing best service for your clients.
For the vast majority of businesses that create Instagram profiles, there is one truth that always works - the closer to people, the better. If on other social networks or on your own website you write official texts or indicate only the most basic things in product cards, then Instagram is good because here you can afford to expand the boundaries a little.
You should try to “chat” with your subscribers. Therefore, it would be a good idea to write posts in a normal conversational style. Here, for example:
“Our Lenochka prepares only the most delicious coffee to make your Monday morning not so gloomy!”
“Especially for you, we have extended our working hours so that you have time to purchase gifts for your family before the upcoming holiday!”
These are not selling texts, but they also work to benefit your company.
When is the best time to post?
So here's a rough schedule.
On weekdays it is better to post at 17-18 hours Moscow time. You can try late night. Usually the feed is empty at this time, and you can be one of the first to capture the attention of subscribers.
Focus on your target audience as well. If you sell goods for children, then best time– 10-15 hours, when mothers on maternity leave have a little more free time.
If we talk about students, you can choose the morning or afternoon for posting.
But it’s worth remembering that Instagram has algorithms for selecting content for users. Therefore, the timing of posting posts is not as important as the fact that you need to motivate subscribers to comment and like your posts, thereby increasing their value and position in news feed.
Manage hashtags
We can say that today only on Instagram hashtags are really useful. Thanks to them, potential clients can find you. Therefore, it is important to select the most clear requests for your business.
Hashtags are a pretty tricky thing. It's quite difficult to find a middle ground. But it’s very easy to underuse or overdo them. On average, up to fifteen hashtags can be placed in the query field. In the post itself it doesn’t look very attractive, so it’s better to put them at the very bottom or even under the dividing line.
Tip: come up with a hashtag that relates specifically to your company - usually in this case they take the company name. If you don't have a unique hashtag, add a couple of suitable words.
Customers will find you using this hashtag, and you will find photos of customers who have used your products or services. Usually subscribers are sure to indicate them.
By the way, it’s just a great idea to create posts on your profile that are the most best photos from clients – live reviews, so to speak. This way, you will increase the confidence of new clients. Do not doubt, such posts will bring you undeniable benefits.
How not to write posts on Instagram
We've discussed how to attract users' attention to your posts, now let's talk about what not to do. Most entrepreneurs are still learning how to use social networks to grow their business, so mistakes are often inevitable. And believe me, if you are just starting to promote your business through Instagram, it is better to pay attention to the mistakes of others than to make your own.
Here are the most common of them:
Closed profiles.
Just imagine - your hands are full of bright booklets and various flyers promising discounts in honor of the opening of the store. In a great mood, you come to a new store, in anticipation you pull the door, but it is locked. A subscriber will feel approximately the same emotions upon stumbling upon a corporate page.
Exclusively selling posts.
Imagine yourself as your subscriber. Your feed contains only bags, clothes, travel agency services and everything like that. Even if you are the target audience, sooner or later you will get tired of it, and you will unsubscribe from such a profile without regret.
Lack of regular updates
Any profile that cannot boast of regular updates loses popularity very quickly. If you're just starting out, ensure it receives regular updates. A few posts two or three times a week will work better than a dozen in one day.
Complete ignorance.
If followers comment on your posts, be sure to respond to them. Your subscribers should be confident that their opinion is truly valuable to you.
Wordplay with hashtags
The hashtag you come up with can direct your target audience straight to your profile. Or it can become a real subject of ridicule. When thinking about a branded hashtag, be sure to read what it sounds like. Especially if it consists of several words. Sometimes a pun like this can work against you.
More basic rules regarding creating Instagram posts, examples, hashtags - all this can be easily found on the Internet. The peculiarity of this social network is that it is live and therefore posts written in live text and possessing charm will attract much more attention to your business. Don’t be afraid to experiment with posts, as well as communicate with your subscribers. Only in this case will Instagram be able to make your business much more popular.
People come to Instagram for a dose of aesthetic pleasure and inspiration. And if you are promoting your business through this social network, then it is your imperative task to provide them with the required content.
The main difference between Instagram and other social networks is that the emphasis here is not on the textual component, but on the visual one. But for many SMM managers and marketers, filling your account with quality content becomes a problem - what to post? When and how many publications should you make to successfully promote your brand?
First, you must have an understanding: people come to Instagram not to buy, but to relax. But yes, this is a really powerful sales tool that, if used correctly, will bring you a lot of orders. Remember that it is not enough to put all the store’s products on your account and wait for buyers - for them to appear, you need beautiful posts on Instagram.
What and how to post?
The secret is that you need to make not only sales posts with a “buy” call. It is important to provide followers with useful and interesting, and most importantly, visually beautiful information. To potential clients or buyers were interested in your account so that the audience was active and converting.
Here are some ideas on how to make an interesting post on Instagram:
- Make informational posts. It is advisable that they be thematic or relevant to the majority of the target audience. If you sell clothes, you can talk about fashion trends, how to combine styles, or how to care for a certain type of fabric.
You can talk about news in your segment, events, and so on. - Actual information. Don't be afraid to highlight what is currently being heard. Follow the fashion trends of social networks and choose what will be interesting to your subscribers.
- User-generated content is a photo that shows your customers holding your product in their hands or photo reviews from real customers. This builds trust.
- Instagram was created so that people can share the moment with each other, take advantage of this opportunity. Sometimes it’s a good idea to wish your subscribers good morning or a good weekend and post a photo of a beautiful breakfast or party, respectively.
- Entertaining content. Post humorous posts, quotes with beautiful images (cliché, but it works), mini-surveys, or personal remarks about life.
- You can publish a photo that will show exactly how you do your business. Sometimes the flip side of things helps sales.
- Sometimes it is appropriate to show “your face”, that is, to introduce your employees.
- Another type of selling content. Provide more information about your product than just its name and price. Find a way to display your product in a creative way.
The main condition is that the content of the account must correspond to the age and interests of your audience, and when they see it, they should have a desire to like it and be interested in the product and brand.
Design features
Don't forget about the post format. You have to choose beautiful images and use the filters that Instagram cordially offers. Do not leave the field blank - . But don’t write a lot of text, just to the point and without water.
You should also definitely use emoticons; all social network users love them. But a post in which you no longer want to read emojis through every word, you need to maintain a balance. And don’t forget about hashtags - this is an integral attribute of Instagram. They make your content unique and allow users to navigate within the account. In addition, correctly selected hashtags will help attract new subscribers and even clients.
How to make your account interesting so that competitors are left behind, subscribers are happy, and activity is high? One of the key aspects is originality. But what to do if not a single idea comes to mind, or does not go beyond the scope of regular publications? Today we offer themes for Instagram posts. Select the best and most relevant ones for your blog or business, fill them with your own twist and feel free to send them to your subscribers.
We have prepared another interesting article -. Want to lead the community, including Instagram, and receive maximum return? Read!
Diversify your posts by form
- Instructions. The flow of information is growing rapidly, and readers need a simple and understandable explanation: how, what and why. Give them a boost and they won't forget you.
a) DIY. A separate type of video for handicrafts and simply creating things for yourself. Maybe you have life hacks, for example, how to prepare this particular salad or make sure your shoes don’t rub? Match the theme of your page and delight users. At the end, you can organize a competition to see who can do it best. Inspire your followers to post photos and discuss the results, increasing their engagement.
b) Detailed explanation. Have you encountered a situation and know a way out of it? For example, they answered incorrectly, but managed to quickly correct themselves and not ruin the business meeting? Tell a story and give some tips that helped you avoid trouble. Readers will certainly thank you for the detailed parting words. - Analysis. What progress have you made this week? What numbers indicate an increase in the popularity of manufactured products? What new achievements can be recorded in a personal or corporate book of records?
a) Quote is one of the options. Write an expression of a famous person or employee or friend and leave a comment about it. Be sure to ask your followers for their opinions to further the discussion and increase engagement.
b) Review with rating. Have you used someone's product or service? Have something to tell? Be sure to share with your readers to warn or rejoice with them. Consider the tastes of your audience. If you enter an automobile-related page, purchases from Fixprice will be inappropriate. - List. Make a personal top: " Best books about gardening”, “Music that inspires our team”, “Qualities that we value in employees”, “Movies for Sunday evening”. Structured information attracts attention, and high-quality content keeps subscribers with you.
- Statistics. Give the numbers. From scientific research, from our own or company results. Remember: Mondays or weekends are not the best days to analyze serious information. Subscribers these days will not puzzle over the importance of this information.
- Check list. “A traveler’s backpack for nature”, “An office for convenient study”, “What to do if you are bitten by a tick.”
- A series of posts. Do you have a long story? Break it up into several posts and post regularly at intervals.
- This item will good decision, when there is too much information in the profile, and it would be nice to dilute it with simpler photos. Take a photo of something simple (but still in your color scheme), whether it's a textured wall, a glass from your favorite cafe, the sand on the beach or the water in the pool. There is a hashtag for this kind of images: #photosinbetween.
News
It’s easy to generate new ideas for Instagram posts if you know the main trends in learning. Follow the research on how to remember information correctly and use these methods in your posts. Your subscribers will certainly thank you and remember you.
- Training for beginners. Select skills from your topic and create training programs. First for those who are barely familiar with your field.
- Programs for advanced students - those who have studied the initial level and are ready to move on.
- For professionals. Advanced programs are distinguished by their depth of presentation. Establish yourself as an expert in your field by raising your authority.
- Lifehacks for the audience on your topic in the form:
a) advice;
b) experience;
c) articles;
d) video in stories or in a post. - Publish your own articles within the chosen area.
- Provide scientific reflections based on life stories.
- Talk about tools in your career, for example:
a) books;
b) applications;
c) services;
d) description;
e) cost;
e) office. - Share your learning process with inspiration and support. Show:
a) desktop (computer or real);
b) outdoor activities;
c) gaining skills in the office;
d) process in steps.
Guests
Who can be your guest:
- bloggers;
- employees;
- experts;
- clients.
In form it could be:
- interview;
- expert opinion;
- reviews;
- offers;
- forecasts on a current issue;
- competitions and sweepstakes;
- support for projects or challenges.
Share information
- What are you reading in your field?
- What do you listen to on your profile topic?
- What skills are needed in your job?
- How much time have you devoted to one direction or another in your career?
- How do you establish personal relationships?
- How do you attract your audience?
And many other questions: “How?”, “Why?”, “Why?”, “What to do?”.
Communicate with your audience
- FAQ. Analyze frequently asked questions from your audience and collect them in one post. Update them periodically to ensure the information remains current.
- Create a post with questions that need to be asked, but no one dares to.
- Discussions. Create them for any occasion. According to Instagram algorithms, posts with more comments have a larger audience reach. Also, look for fresh ideas for posts or qualities that people like/dislike in the reviews.
- Games. For example, ask questions “What would you spend a million on?”, “What would you do all day without light?” or ask to continue the phrase “Happiness is...”. Use your imagination and enjoy the results.
- Marathons. The goal is to learn something new. For example, you maintain an account with your works using the gouache technique. Run a week-long marathon - publish simple tasks that will help your subscribers improve their skills and achieve their goals. Every day they write in the comments about the work done. The winners receive a portrait as a gift.
- Flash mobs. Include creativity and ease for the subscriber: posted a photo, signed - the participant.
- Competitions. Another option to expand your audience and increase engagement. Everyone loves bonuses and gifts.
- Posts-acquaintance. As your audience grows rapidly, periodically post a welcome post so that newcomers can learn more about you: who you are, your goals, and your successes.
Imagination and fiction
- The future: near and far. Imagine with your subscribers: a Martian at the head of the company, travel with teleportation. Gusts of imagination can suggest a fantastic, but feasible idea, which will become the key to solving problems.
- Ideals. “What is your ideal day”, “Perfect trip”, etc. You can either speculate on this topic yourself or ask your subscribers to do so.
- What if... Add any associations that come to mind and match your profile.
- Come up with a fantastic situation with humor.
Popular Topics
Excellent posts on Instagram are made on current topics (examples can be seen using popular hashtags).
Trips
- Your favorite trips.
- Map with marked travel destinations.
- Purchased tickets or packed suitcases for the next cruise.
- Stories from the tour.
- Traveler's lifehacks.
Animals
- Funny stories with your pets.
- Do you have that lucky dog or cat in your office that you pet for good luck?
- Tell us about your favorite animals and what they mean in your life.
- Who do you want to get: a cat, a dog, a parrot, an ostrich?
- Pictures with humor about animals. They lift your spirits at any time of the day.
Cooking
- Experiments.
- Favorite dishes.
- Useful information about cuisines of the world.
About Me
- Plans.
- Hobby.
- A typical day.
- Letter to everyone.
- Letter to myself.
- The process of creating posts.
- The process of creating competitions.
Video formats and ideas
You don't always need a big budget or professional equipment to create Instagram videos. It's enough to find ways to get people involved. Some ideas can be easily transferred from photos to videos.
- A good place to start is with core series that represent your brand and its activities.
- Instagram stories and saved stories are ideal places for tutorials. IN textbooks You can view the packaging, colors and sizes of the product in detail, as well as useful tips and recommendations for use.
- Want to showcase your brand's personality, amazing team members, and production process? Make a behind the scenes video.
- Give the camera to an interesting person who represents the company's values: an employee, a friend, an influencer. Partnerships can lead to mutually beneficial proposals.
- Subtitles are necessary for some videos because people often watch without sound. For signature text Instagram Stories has several fonts to choose from, but you can also post photos with text or use a template with text fields included. With a proprietary template, the company can truly produce fantastic content week after week.
- Slideshows do not require video footage. They are great for step by step instructions, lists, company progress.
- You're excited about a new product and waiting for a release date - so why not engage and worry your friends and followers? You can also raise anticipation for the product with a countdown.
- Music is an economical way to express a company's personality. It evokes immediate emotions. No text or long story required. Music completes the video, complementing or contrasting with the pacing of the movement on screen.
- Some social media trends are easy to plan because they follow a calendar, year after year, such as the holidays. Think through your strategy and pay attention to what is most important to your customers. This will make it possible to create high-quality content and be on the same wavelength with subscribers.
Holidays
- Congratulations on traditional dates.
- Subscribers' birthdays.
- Congratulations on your success.
On February 14
- Interesting couples.
- Confessions of love to yourself.
- Examples of congratulations.
- Books about love.
- Places for lovers.
- Lifehacks for dating.
- Love paraphernalia for business.
On February 23
- Gift ideas.
- The process of creating gifts.
- Stories.
- Music.
- Movies.
- Books.
- Facts about February 23.
- Masculine qualities.
On March 8
- Present.
- Flowers.
- Interesting facts about March 8.
- Feminine qualities.
- Competitions.
- Collages.
- Collections:
a) music;
b) films;
c) books.
for the new year
- Promises.
- Christmas tree.
- New Year decoration.
- Winter photos.
- Home comfort.
- Congratulations.
- Photos from the holiday.
Research
- Scientific.
- Own.
- Problem - search for a solution.
Collections
- Best publications.
- Current records.
- Old posts.
- About the blog/company.
- Information posts.
- Collections of interesting people.
- Collections of interesting places.
Inspirational Posts
- Sport.
- Self-care.
- Fighting mood.
- Success story.
- What's in your bag?
- What do you have for breakfast?
- First thoughts after sleep.
- Your workplace.
- Subscriber stories.
- Why are you doing this?
- Clothes for all occasions: important events, dates, meetings with friends.
- Best find of the month.
- Positive outlook.
Instagram post ideas for business
- Do you have a project whose deadlines are in full swing, but you are not yet ready to show the results of your work? Share a snippet, create a mystery - an Instagram favorite. This could be a to-do list, a map with destinations, or work materials.
- Bonuses. There's nothing like scrolling through Instagram after lunch to find... free products or services.
- Showcases.
- Comparison posts.
- Team photos.
- Updates in production or assortment.
- Unusual use of a product or service.
- Trends.
- Topics that competitors talk about.
- Product properties.
- Exterior of the office.
- Corporate events.
Ideas for a personal blog
- A story about personalities.
- Inspiration for employees.
- Admiration for someone in your field.
- Mentors.
- Desired cooperation.
- People you already collaborate with.
Incitement to action
Tell your subscribers why it's good...
Write down any topics for Instagram posts that come to mind. Later, you can weed out the unsuccessful ones and design the most attractive ones. Don't forget to use your imagination: even a serious business profile can be diversified with increased audience engagement.
After reading this article to the end, you will learn how to make a selling post on Instagram, namely, write text for it and design an image. We will describe step by step actions, following which you will get the desired result - applications and sales.
So, let’s proceed to a detailed presentation of information that will facilitate promotion, including with the help of “SocialKit” ( ).
Selling post on Instagram: step-by-step instructions
Photo design
This is perhaps the most important aspect for a social network like Instagram. Rest assured that the majority of potential consumers will simply scroll through a low-quality and unattractive photo from an aesthetic point of view.
Therefore, when designing a photo, it is extremely important:
- First criterion- all images must be High Quality. In this case, it is not necessary to involve a professional photographer, it is enough modern smartphone with a good camera.
- - demonstration of products in use. We do not recommend using classic, familiar photographs of a product item on a white background. Create a picture where you can see the process of using the product; in practice, it will look like this: if you sell women’s clothing, then it should be worn by a beautiful girl, and not hang lifelessly on a hanger. And it’s even better to sell not a separate item, but an entire image.
- Third criterion- emotions. The most difficult to translate into reality, because in order for the photo to be alive and convey the necessary emotions, it is important to know your target audience very well, their problems and desires.
Do I need to use filters?
Try to minimize the use of filters, and if you use it, it is better to choose one option so that all images are in the same style.
To get high-quality product images, it is enough to use good lighting or take pictures in the daytime.
Text on photos and stickers
Is it worth using? Rather yes than no. The lion's share of images in the news feed do not have any captions, which means the picture on which the excerpt will be displayed text message, will somewhat increase the potential buyer’s interest in the products offered.
Important: The letters must be large and ideally matched to the color palette of the photo. You should not use all sorts of flashy slogans, like: “Promotion!”; "Sale!" - it's rather repulsive.
In the example above, there is text on the image itself, plus an intriguing beginning of the post.
Of course, most clients do not want to be photographed so that you can advertise your product, but there will be those who agree and these photographs must be published. Happy and satisfied clients - best advertising for any business.
Selling text
Once we have properly framed the photo for the post and have fully captured the client's attention, now we need to gently nudge him to next step, using selling text.
When a user sees a post in the feed, he is shown only the beginning of the text under the photo (up to 90 characters with spaces), this means in these 90 characters we need to write the “salt” so that the reader clicks on the “more” button and reads the post to the very end .
What could it be? A unique selling proposition, discounts, promotions, etc., however, this should be done very carefully. Example: "Only until the end of October, a month of fitness for only 2999 rubles ».
Alternatively, you can start your sales text by answering one of the questions:
- What is unique about this offer?
- Why should I buy from you?
- Why is it more profitable to purchase goods now?
Examples: " Only we have the iPhone 8 before anyone else in the city!” or “Tea that promotes weight loss - more than 1000 positive reviews ».
Another way is to identifyproblem/pain/needclient and propose a solution (AIDA model).
Example: “Are you still looking for your lover? Spending warm summer nights in the company of your cat?
Fill out the form on our website and we will select the right man who wants to meet you.”
Call to action
After an intriguing start and description of the product, there is a call to action. Examples:
- Leave a comment “I want price” under this post and we will send you our wholesale price.
- Call ______________ now to secure the price listed in the post.
- Go to the site - the link is in the profile (never put a link to the site in the text of the post, it will still not be clickable and will only be annoying).
- To sign up for the service, write to direct.
The main thing is not to forget to indicate in the profile description phone number, address Email/ store, a link to the resource where your product is located in the assortment ( And ).
Hashtags
To attract as many customers as possible, use hashtags - you can use 30 hashtags for each post.
In practice it will look like this: We sell vegetable products. In your sales post, demonstratively post a ready-made dish that includes this vegetable set. The client wants to see the result, let’s not be greedy and give it to him.
It is better to select the list of hashtags that you will use yourself or using the SocialKit program. Plus, create your own exclusive hashtag, e.g.#vegetables_from_company_name.
Examples of writing and designing selling posts
Are you thinking about increasing your sales through Instagram? Then you need to publish high-quality selling posts. We have already described the structure of compiling such posts above, now let’s look at some illustrative examples.
Example 1.
Task:create a sales post for a children's clothing store promoting a promotion.
Photo- visualize the proposal. For example, 3 things for the price of 2. Place in the picture things that are relevant right now: down jacket + pants = boots. Indicate the time of the promotion in the text on the image.
Post text- we write about children, but for parents. The emphasis is primarily on the benefits of the proposal.
Call to action- we say that you need to buy right now, because the promotion period is limited.
Unfortunately, the lion's share of posts contains precisely this kind of content, although in the case of a campaign there is no need to be clever.
Example 2.
Task:write a post to attract clients to a photo shoot.
In this example, we will try to make the sale more veiled and not so obvious; we will not sell “head-on”.
Photo- place one of best works(which previously received the most likes or positive responses). Choose a job based on the topic; if you want to attract clients to a wedding photo shoot, we take a photo from a wedding; if for New Year’s, we take a photo from a New Year’s photo shoot. We do not place text on the photo.
Post text- use storytelling. Tell a story that is related to photography; if there were difficulties, emphasize that it took effort to create this cool photo; if everything went smoothly, then on the contrary, tell us how everything went well from the very beginning and how it ended the client was happy with the new photos. In general, the idea is clear, remember the situation that preceded the photo and present it in a favorable light.
Call to action- we use a shortage trigger and indicate the time periods when you can get to a photo shoot, in what space it will take place and how much it will cost.
It’s better not to use ready-made versions of selling posts published by competitors - write your own.
Unfortunately, Instagram does not yet have a function that allows you to pin one post at the very top so that it does not drop down in the feed. But now you can fix it any way .
If you don’t have time to write posts yourself, then seek the services of a copywriter - you can order text for an average of 100 rubles.
The best time to publish selling posts should be determined statistically - publish the post and see the response within 1-2 hours after. But the greatest activity and the most desirable time for publications is: morning - a person wakes up and looks at social media. networks, lunch - what else to do at a business lunch and evening - while watching the series you can also look at instagram.
To automate new publications, use the function in SocialKit. And if you want not to miss a single comment, after publication, set the comment tracking mode in our program.
Statistics
Track feedback, there are several ways to do this:
- indicate a separate phone number in your Instagram profile;
- add UTM tags to links;
- correlate the time of publication of each post and the number of calls within a few hours after that;
- If you are reading this post, you have long ago set up a business profile on Instagram, which means you can view detailed statistics for each post.
Advice: Don’t focus solely on selling content on Instagram. Diversify your content, thereby increasing the number of interested users and attracting new subscribers.
Finally
In order to create an effective selling post on Instagram, you need to:
- Present your product/service using a high-quality image.
- Write a selling text for a post that can interest a potential buyer and encourage him to take the next step (comment, call, request a price list).
- Add at least 30 hashtags that are as close as possible to the target audience.
- Track statistics.
By following the above recommendations, you will be able to create selling posts, thereby , and subsequent analysis and , will allow you to do every new publication even more effective. Which will definitely affect the increase in profits.
Instagram was created as a mobile application, and you can officially upload photos only from your phone. In some cases, it is convenient only from a computer: pictures were taken on a camera, long text is uncomfortable to type on a small screen, low Internet connection speed. Special services and programs have already found a way to publish posts on Instagram via a computer. Before you start, you need to know a few rules.
Warning
Instagram rewards users mobile application. Attempting to publish photos from a computer can result in various problems. Including account blocking for downloading from third-party services. Most of them require personal login information: password and login.
Sometimes you need to confirm via phone. The developers have created a complex system to avoid spam and automated actions: boosting likes, comments, etc. You may even need to change your password.
The site has spam filters to block overly active accounts. When the number of likes, posts or comments exceeds 150 units per hour, the corresponding buttons become unavailable.
Be extremely careful when transferring personal information to suspicious tools; scammers may be hiding behind them. Let's look at how to post on Instagram from a computer and what programs can help with this.
How to post on Instagram from a computer via a web browser
The browser is the easiest method of publishing from a computer. All you need is a modern version. Let's look at the steps using Firefox as an example.
Advantages of downloading via browser:
- the fastest way;
- no need to install additional software;
- there are no spam filters: the social network believes that the user is using the phone.
Among the shortcomings is the lack of a media content scheduler.
BlueStacks
BlueStacks - convenient program, which can be downloaded from home page official website. This is an emulator that can completely recreate the functionality of Android on personal computer. It weighs a lot and can slow down. Free and contains advertising. At first, you will have to get used to how to make posts on Instagram in BlueStacks from a computer.
After installation, go to the application and click on the gear. You will be prompted to register Google account or open an existing one. Log in and start searching Instagram. Install it by clicking the appropriate button, similar to downloading the program for mobile devices. Now social network will be available in mobile version on the monitor screen. You can create a shortcut on your desktop.
To upload a photo, you just need to drag it into the emulator window, which will display a list of applications to send. Select Instagram. All processing functions are available to you: filters, cropping. Add text, hashtags, tag people, and post your first post from your computer. All actions are similar to the mobile application.
Gramblr
Another solution for how to write and post on Instagram from a computer is Gramblr. When launched, it asks for a password and login for the account. The function of the program is precisely to upload a photo and caption the text. The set of filters is limited to standard ones; there is a cut to a square. You need to add text, tags and send the entry. The tool also provides a history of published publications and can download on a schedule. It is important that your computer is turned on when posting.
Instaposting
Instaposting- free service, which does not even require registration.
How to add a post to Instagram using Instaposting from your computer:
- Start creating a post: upload a photo from Explorer or drag it into the program area;
- Edit the image if necessary: filters, cropping;
- When you publish a post, the service will ask for your account login and password.
The tool also allows you to download posts with videos in mp4 format.
Flume
Flume is implemented only for operating system Mac OS and supports all Instagram tools. However, the Add from Computer functionality is only available in Pro versions after subscription. The app was originally on Mac App Store. Due to a violation of the rules of the social network, it was seized, but users continue to work with older versions of this program.
Instmsk
Uplet
Uplet is another tool problem solver, how to post on Instagram via computer. Available for Mac OS for a fee. The post is made in a few clicks: a photo is uploaded, a description, hashtags, etc. are filled in, everything is as in regular version. Does not have extensive settings for image editing.
InstaPlus.me
The InstaPlus.me service has more advanced functionality:
- uploading photos from a computer: built-in photo editor;
- post description with hashtags;
- planning the publication date;
- cheating subscribers.
Free use for the first 5 days.
Official version of Instagram for Windows 10
The Windows 10 app allows users to film broadcasts, send Direct messages, and upload Stories.
- Open the desktop version of Instagram.
- Click on the camera icon.
- Select photos in folders.
- Allow access to the microphone and camera if you are going to broadcast.
It is not yet possible to add photos, but perhaps in the future this function will be implemented due to numerous requests from users.
How to edit a post on Instagram from a computer
Another task that the user faces is how to edit a post on Instagram without a mobile application, from a computer. For example, a mistake was made. Instaredactor will help with solving this problem.
Main functionality:
- Editing entries;
- Text layout;
- Autoposting;
- Synchronization via cloud;
- Content plan.
How to delete an Instagram post from your computer
It’s easy to delete a post from a mobile application; the social network has provided this option. For some time, links to photos will be relevant, but after the services are updated, they will disappear and along with them all the information: likes, comments. That's just in official version There is no uninstall function on the computer. But you can use the BlueStack emulator. Through it you can fully use Instagram: publish, edit and delete posts.
How to schedule a post on Instagram from your computer
Let's move on to tools that will help you not only publish a post, but also schedule it for a specific time.
- Onlypult. Contains a photo editor with a large number of settings: filters, cropping, setting hashtags and geolocation. Built-in calendar and planner for scheduling publications. In addition, the resource analyzes user activity: likes, comments. Provides a subscription for $12, there is a trial period.
- Smmplanner. The service works with various social networks. One of the security advantages: it does not store passwords on the server, but uses special algorithms. Can add watermarks and searches for the most popular posts. Offers 50 free posts per month. Trial period and subscription available.
- Smmbox. This service features a clear interface and convenient navigation. Applies watermarks to the image. Able to quickly plan and post an entry. Offers a two-week free trial.
Of the main disadvantages - paid subscription. And as mentioned at the beginning, Instagram may require you to confirm your password, even before resetting it. All actions take time, you need to be prepared.
Now you can work on Instagram both from a mobile application and from a computer.
Let's sum it up
We looked at 9 ways to create and publish posts on Instagram from a computer, and this is far from full list. Be careful when transferring account data to unfamiliar services: check the name of the site to avoid hacking. We wrote about how to protect yourself from phishing in the article "".
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