How to add an annotation to. The best annotations on YouTube. Annotations with external links

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Continuing the series of articles about the marketing capabilities of the well-known video hosting service, we will talk about annotations.

These tools are on a par with tips and screensavers. They help attract new audiences to a channel, playlist or website.

Article updated
YouTube developers disabled the annotation editor on May 2, 2017. They explain their decision by the low popularity of this tool. According to them, users closed about 12 annotations before clicking on one of them. Previously installed annotations remain on the video, but they cannot be edited. Instead, the developers suggest using end screens and .

What are YouTube Annotations

These are frames and buttons various types and forms in which you can add text or clickable links. They make the channel more informative and interactive, pushing the viewer to perform the target action. You can add a tool at any time period of the video.

There are several types of annotations on YouTube:

• Callout – has the form of a dialogue window, you can add text, a clickable link to videos, playlists, channels, Google profile+ or +page, subscription, fundraising project or store. In the callout, you can edit the fill, color, and size of the text.

• Note – the functionality is no different from a callout, that is, you can add text or a link. It has a rectangular shape and becomes brighter when you hover over it.

• Title – only text can be added here. The title is useful for making long videos easier to navigate or drawing attention to a specific point in the video.

• Frame – allows you to highlight any element of the video to draw attention to it. The frame itself is transparent, but when you hover the cursor, its borders become a brighter color. There is a function to add text or links.

• A label - at first glance, does not differ from a frame, but when you hover the cursor, not only the borders of the form are highlighted, but also a link or text that you can add.

How to add an annotation to a YouTube channel

Let's look at the process of adding and designing various types annotations on YouTube.

The first point is the same for all types of buttons - go to the “Creative Studio”.

Go to the “Video Manager” tab.

Select the video to which you want to add an annotation. Click the arrow next to the “Change” button. A window opens in which we click on the “End screens and annotations” item.

Click on the “Annotations” tab, then “Add annotation”.

Now select the button type.

Callout

1. Select the point in time at which the button will appear.
2. Add a description in a special window.
3. Select the size and color of the text, as well as the background color.
4. Set the duration of the leader by time.
5. If necessary, add a link.

In the last paragraph, you can add a clickable link to a video, playlist, channel, Google+ profile, subscription, fundraising project, or store.

Note

1. We write the description text.
2. Choosing a design style.
3. Specify the size and color of the text and background.
4. Select the duration of the note.
5. Add a link.

Name

1. Fill in the description field.
2. Select the size and color of the text.
3. Set the duration of display of the title by time.

Frame

1. Fill in the description field.
2. Select the size and color of the text and the background fill of the frame.
3. Set the time period during which the frame will be visible.
4. Add a link.

Label

1. Add a description to the text field.
2. Select the appropriate label style.
3. Set the size and color of the text and the background of the label.
4. Select the start and end time for displaying the button.
5. Add a link.

Regardless of what types of buttons you have chosen and how many of them you have installed, do not forget to save the resulting result by clicking “Apply changes”.

What does using annotations provide?

Having understood what annotations are on YouTube, we will find out why they are needed and what they can provide.

• Simplified navigation – buttons help the user navigate through your videos and playlists.
• Attracting attention to a new or similar video - the popularity of the video will increase if you add a button with its link.
• Increased views – You can make it easier to switch to another video on your channel if you add a button with a link to it.
• Simplification of the subscription form - the viewer does not need to specifically go to the main page of your channel; you can click the “Subscribe” button directly when watching the video.
• Increased Traffic – By adding an external link, you can increase the number of clicks to your site.
• Increased sales - if you have a website, be sure to add a link to your resource.

How the owners of famous channels used annotations

It looks like the developers are really right. Fewer and fewer video bloggers use annotations in their videos, but we still managed to find a couple of examples.

BadComedian. The well-known Evgen uncompromisingly and harshly criticizes domestic and foreign films in his reviews. He turned out to be a fan of annotations. In the example, the blogger chose a note as a button, in which he added an external link to his page on the Carambatv website.

Foreign bloggers also pay attention to the annotations. Saabkyle04 does car reviews and adds callouts and other buttons to his videos. The callout is not clickable, the guy just asks to like it.

On the Russian Coca-Cola channel you will find video instructions for preparing various dishes. There is a note on the video, clicking on which will take you to the brand’s website.

Glamor Russia also uses annotations in their videos. Here is an example of a note in which a clickable link to a subscription has been added.

Don't be upset if you didn't have time to add annotations to your video. There are others. Get creative and watch your YouTube popularity grow.

YouTube developers offer their users a variety of various functions, aimed not only at watching videos, but also at creating them, as well as the possibility of earning money. One of the many options you can add to your video is links. Many users are not aware of this feature, although they have seen it in action many times. In this material we will look at the question of what annotations are in YouTube, their types, how to add and disable them.

What are annotations on YouTube?

As was said earlier, you could repeatedly see “Annotation” in one of the videos you watch on YouTube, but without thinking about what meaning it carries and what it is intended for. So, “Abstract” is text information added to the video, which is displayed as a tooltip. Most often such links are advertising banner, which appears on a certain segment of the video; these can also be links to various sites, or linking text material to a video for indexing it in search engines.

But in addition to earning money from advertising, there are also equally important aspects for expanding the audience of the channel and more views of the video, which in turn, like advertising, affect the blogger’s earnings. To expand the audience through annotations, you can add a Subscribe button to the video or focus the viewer’s attention on at a certain point video.

Types of annotations and how to use them

Below are the types, as well as their use in clips and videos:

1. Callout – Used to add text bubbles.
2. Note – Used to add pop-up text fields.
3. Title – used to add a title or any inscription.
4. Spotlight – Used to highlight relevant areas of the video.
5. Label – used to place a frame that allows you to select the required area of ​​the video and write its name.
6. To the right of the video, you can set or change the display time of the video.

How to add annotations to YouTube videos

How to disable annotations on YouTube permanently

In order to disable the option, you must perform the following steps:

1. Click on your profile logo.
2. From the menu go to the Settings tab.
3. Next, in the left menu, go to the Playback tab.
4. Uncheck the Show in videos and notifications box.

We continue to create our video channel on YouTube. Today you will learn how to add annotations to your YouTube videos. An annotation is a small text that can be overlaid on top of a video. You can select the text color, text background color, font size, etc. Eat different styles annotations that you can add to the video. In the annotation you can insert a link to another video, channel, playlist, subscribe to the channel, Google+ profile.

To add an annotation to your video, go to home page your YouTube channel. At the top above the channel cover, click on the tab - Video Manager.

Next, on the Video Manager page, select the video to which you want to add an annotation. Next to the video, near the Edit tab, click on the down arrow, in the window that opens, click on the tab - Annotations.

Next, on the next page, next to the video you are editing, click on the tab - Add annotation. You will have a choice of five 5 different annotations, they are all the same, only the design style is different. Click on the title of any annotation. If you see a notification at the top of the page that you have the ability to add external links to annotations, then you can take advantage of this opportunity by clicking on the Enable button. 5 annotation styles:

– Callout.

– Note.

- Name .

- Frame .

– Shortcut.

Next, you will need to add text to the annotation and configure appearance annotations. To add a link to the annotation, check the box next to Link, and here you can select the type of link. You can specify the time the annotation appears and disappears. You can:

– Add text.

– Select a style.

- Font size.

– Font color.

– Annotation background color.

– Start and end of show annotations.

To allow viewers to go to your website directly from the video, just add a hint with a link to the video. Please note that this option is only available to YouTube Partner Program members.

FAQ

There is no "Linked Website" section on the channel settings page. Why?

If on the tab with additional settings there is no "Linked Website" section, you need to verify your account on the page youtube.com/verify. If this doesn't resolve the issue, your channel likely doesn't meet our requirements.

The site has been added to Search Console a long time ago, but has not yet been verified. What can you do?

The system needs to confirm that you really are the owner of the site that you want to link to your account. It can take some time. Verification is necessary to prevent spam, as well as attempts by scammers to impersonate a representative of another brand or company.