Understanding why and how to put tags on Instagram will be very useful if you want to attract many subscribers to your account, find friends with similar interests and collect a ton of likes.
What are tags?
A tag, or hashtag, is a symbol # , which combines photographs of the same topic
- To put a tag, you need to add a sign # before any word without a space
- If you sign your photo with the tags #dawn #sunrise, then any person, when searching for pictures on the topic #dawn #sunrise, will see all the photos of sunsets, including yours
- You can create a hashtag from several words, but there is no space between them; you can put an underscore, for example #todaywilldance #Travel_photo
- Tags in English languages are more popular, but by putting hashtags in Russian, you can get more comments and make friends with similar interests
- Smileys can also be used as tags by first placing a hash sign in front of it - #:-)
- Hashtags are indicated either in the description of the photo or in the comments to it. Instagram does not see tags written in comments to someone else’s photo. They only work for their own people!
- A maximum of 30 tags are allowed per photo.
- It is worth distinguishing the signs # And @ . Sign # this is the key characteristic by which photographs are grouped. Sign @ used to comment before the name of the person to whom the message is addressed. For example, #bear would be appropriate for a photograph of a bear in a forest or zoo, and @bear means that you are addressing a user with that name.
How and where to put tags on Instagram
1. Use tags that most accurately reflect the essence of the photo
If you post travel photos, food photos, or cat photos, the tags should be related to travel, food, or cats.
2. Put tags indicating the place where you took this photo.
Such as #asia #paris
When planning a trip, people often look at photos posted by other participants.
3. You can come up with tags with your nickname
Let's imagine that your nickname is @Kat and you want to divide your photos into topics, you can come up with #Kat_going toParis #drawings_Kat #Kat_at work
4. Write tags with the names of cameras, applications and filters
This makes it much easier to find like-minded people, and for them to find you. For example, #Canon, #snapseed, #iphone #vsco
5. Tag for holidays
#NewYear, #Birthday, #Christmas
6. You can participate in the competition using tags
Many famous brands hold various competitions on Instagram. For example, the official Instagram group holds a competition every week, and the best photos published on their home page. To do this, you just need to put a tag on the photo, which is specified in the terms of the competition. Don’t be afraid, experiment, participate, this is a great opportunity to get a lot of likes, new subscribers and wake up famous one morning)
Initially, the hashtags came to us from Twitter and very quickly spread across all social networks. Nevertheless, even now not everyone knows how to use them, whether it is necessary to do this and what results they give. In this article we will give answers to these questions. Let's start with a definition. Hashtags are words with a hash symbol, written in Latin or Cyrillic. They summarize information from one profile based on similar characteristics. And also unites different accounts who posted similar content.
On Instagram, they can perform several tasks:
- Sorting photos by topic.
- Creation of rubrics.
- Conducting flash mobs.
- Attracting new subscribers through search.
Note that the last point is not guaranteed, as # promotion is deprecated. Don't expect serious results. But one way or another these elements are useful. When used correctly, they attract the attention of potential customers and simplify blog navigation.
Types of hashtags and how to work with them on Instagram
There are two classifications. One of them is by frequency (the number of publications for the selected hashtag). Based on this, there are four types of notes:
- High frequency. From 100,000.
- Mid-frequency. From 10 to 100,000 thousand.
- Low frequency. From 500 to 10,000.
- Rare. Up to 500.
For example. If you go to Instagram search and type “promotion” in the “Tags” section, you will see 1 million posts. This means that # is of the first type, it is popular and will probably not be very useful in promotion.
Hashtags can also be divided into several types according to their purpose:
- Spam. For example, #likes, #follow4follow and others used for promotion. They usually provide minimal benefit and can lead to blocking.
- Geohashtags. Link to region or city. #Interior Design is not aimed at a target audience like #Interior DesignMoscow.
- Branded. Your company name.
- Content. They are relevant to the content of the note.
- Classifiers. Combine publications on the topic.
How to write hashtags on Instagram correctly
Writing labels doesn't seem difficult. However, you need to know a few rules that will allow you to achieve their maximum effectiveness.
- Latin and Cyrillic. As we have already written, it is allowed to select # in English and Russian, but remember that in this case the number of competitors increases.
- Collocations. Write short phrases, no more than three words.
- Space and special characters. They are not suitable for your purposes. Use underscores, emojis, and numbers as separators.
- Hashtag division. Leave a space between them. This way they won’t merge into an illegible canvas and Instagram won’t consider them spam.
- Uppercase and lowercase letters. They don't matter. #design and #Design are considered one option.
- Replacing signs. If you change the ending or another character, you get two different tags. For example, #tourist and #tourists.
It’s very easy to add tags: put a hash in front of the desired word and it will automatically become a link. They can be added after publication. To do this, just go into editing mode and click “Edit”.
How many hashtags can you add to photos on Instagram and how to put them correctly
You are allowed to place thirty tags on one post, but it is recommended not to overuse this element and choose no more than 11 words. Otherwise, they may look like spam to both users and the social network's algorithms.
At the same time, it is important not to focus on high-frequency options, since they are practically useless and even harmful. There are too many such accounts in the general feed and you will fall down very quickly. The target audience will not see you, but you will attract mass likers and mass followers.
Make a list of 100-150 business-appropriate hashtags in advance. Use # of different frequencies and types: geographical, with the name of the company, product/service, combining posts on the topic.
Add characteristics of what is shown in the photo. For example #nature #white. Imagine yourself in your place potential client and think about how you would phrase your request.
Come up with your own hashtag. For this, a brand slogan or characteristics associated with it will come in handy. Experiment with the combination. Sometimes even a misspelling looks appropriate.
Methods for selecting tags
You can find them manually by looking at competitors' accounts. Find large companies in the industry and analyze which #s they use most often and how many they add. Use search on Instagram. Enter a keyword and you will see relevant notes in the line above the displayed photos.
The third method is the most effective. Create collections using special programs.
- Displaypurposes. Convenient and free service. Enter one or more tags in the black field and a list of relevant options will be generated.
- Websta. It works on the same principle. Recognizes Russian well.
- Instatag. A selection of popular #s, sorted by different directions. There are sections “for likes”. All that is required of you is to go to the desired category and select the appropriate words.
How to make hashtags on Instagram
There is a classic technique - when hashtags are placed directly after the text. You can make this block more neat by separating it with emoji or symbols. The most convenient way is to type the information in the editor on your phone using enter and spaces, and then copy it to the blog. This design will look beautiful and will be better received by readers.
Another trick is to place the # part in the post itself. It is necessary to fit them in organically. If you are writing about your product or service, add to its name and other keywords grate. There should be no more than two or four. Space the bullets evenly throughout the paragraphs. Place the remaining hashtags in the first comment. It also looks neat and doesn't irritate your profile visitors.
The third method is suitable for increasing positions in the feed. To do this, put 30 marks in the text in the note and the same number after it, in the comment. The disadvantage of this method is that Instagram may impose sanctions on you as a spammer if you do not remove high-frequency tags in time (within 5-10 minutes).
How to promote Instagram using hashtags
Hold competitions and flash mobs. Invite users to take a photo of something specific and post it on their blog with a tag you come up with. This is how many brands gain followers and increase awareness.
Offer discounts and gifts for using your tag with or without a review. Mention on client page – good publicity and is more credible than sales posts.
Tag a more popular account in the note that is close to your topic. Add as many tags as possible to increase your visibility. This way, new people will see your post and you will gain targeted subscribers.
Don't use this promotion method blindly. There are tools to help you track its effectiveness. This way you can understand what is going wrong and correct the shortcomings.
Special services:
- Sproutsocial.
- Picalytics.
- Iconosquare.
How to add hashtags on Instagram: the rules again
Account owners often make mistakes in using hashtags. They are usually related to their number and frequency. In order not to waste your time and avoid getting sanctioned, do not forget to follow simple principles:
- # should always be relevant to the topic of the post.
- Do not enter more than 11 words, it will look like spam both by users and the social network.
- Remember that for popular queries you will move down in the feed very quickly, as it is updated every minute.
- If you want new readers to find you in search, your account must be open. Closed profile will be absent from the search results, even if you select the tags correctly.
- Don't put the same hashtags in every post. This will signal that you are a spammer and the page will be blocked.
We told you how to correctly write hashtags for photos on Instagram and in what quantity to add them. Even if you are skeptical about the need for #, try entering this element into your profile. On Instagram, they really may not play a big role in quality promotion and recruitment of subscribers. But they will be very useful as an additional tool for blogging.
How to make hashtags on Instagram step by step - we created this instruction specifically for those who are taking their first steps on this social network and are still just learning the basics of blogging. It’s okay if you still can’t create a hashtag on Instagram - learning how to do this is actually very simple, and the result of your efforts will be likes and new subscribers - you will immediately feel the difference!
What is worth knowing about hashtags on Instagram?
A hashtag is an active link that you can attach to your post on Instagram. With the help of such links, you can attract attention to your publications on Instagram, get a lot of likes and new subscribers - the main thing is to choose the right hashtags. Here are some rules to follow when creating tags:
But sometimes users have a completely logical question - why hashtags don’t work on Instagram and how you can fix it on your own, because the inability to put a tag deprives a person of many of the advantages of this social network. There can be many reasons for this, and here are the main ones:
- The user is under thirteen years of age - in this case, the administration imposes certain restrictions.
- Too many people immediately subscribed to the newly created account - moderators believe that this may be the result special program to increase likes and subscribers, so they suspend the activity of such an account.
- You are trying to use words that are prohibited by the service policy to create hashtags, for example, obscene language, words that have an offensive or pornographic meaning.
- You have added more than thirty hashtags.
Additionally, look at Korean hashtags in another review.
Of course, it’s no longer a secret for you how to make hashtags on Instagram on an iPhone, Android or even on a computer - after all, the method does not depend at all on what device it is used from, so your skill will become a universal and very useful skill. We wish you good luck and many likes!
Beginner Instagrammers do not always know how to properly promote their account, how to attract the public, what hashtags are and how to use them in general. In this article we will take a closer look at what hashtags are, why they are needed, and how you can use them to promote your Instagram account for free.
What is a hashtag on Instagram
Hashtags are special tags that characterize a published post, define it into groups, and help other users find exactly what they need. In reality, a hashtag looks like a word with a hash symbol (#) added in front of it, for example, #joy, #love, #cats, and so on. The hash symbol turns an ordinary word into a clickable link, clicking on which you can find all the photos tagged with this hashtag.
Roughly speaking, when a person posts a post with a certain topic and wants other people who are also interested in it to see it, he puts certain hashtags. These tag words are used in all in social networks, but more often on Instagram.
How to put a hashtag on Instagram
Adding a hashtag is very simple; in the description of a post or photo, write the words that characterize your post and put a # in front of them. After publication, your posts with hashtags will appear in the general search.
How to correctly put hashtags on Instagram
Hashtags are a very useful thing, but only if you use them correctly. Hashtags can be used in both Cyrillic and Latin alphabet. Naturally, Russian-speaking users search using “Russian” hashtags, and Europeans and Americans search using “English” hashtags. If you need a Russian-speaking audience, then put hashtags in Russian, and if it doesn’t matter what language your subscribers speak, then put hashtags in both languages, duplicating each word, for example, #love and #love.
A hashtag is not always one word; some people use phrases and even whole sentences. But keep in mind that the more words in the hashtag, the smaller the search coverage will be. Between words in the hashtag you need to put a lower dash or not use spaces or other punctuation marks at all, that is, the words need to be written together, for example, #loveislife.
There must be a space between different hashtags, otherwise it will not be clickable and will not appear in searches.
How hashtags help promote your Instagram account
Some create accounts with the goal of increasing a large number of subscribers and subsequently making money by advertising, some promote their brands, products and services, but in any case, hashtags will be excellent assistants in advertising your page.
Post popular, frequently searched hashtags that are at least partially relevant to your post. But you shouldn’t add too many hashtags, it doesn’t give good effect. It is better to add 3-5 words, but frequently requested ones.
If you use hashtags correctly, you can achieve very good results, which will be expressed in the popularity of your account.
The most common misconception when promoting your Instagram is to search and publish, instead of those that match the photo and are able to interest users. This can be judged by the activity of search queries, such as: " popular Instagram hashtags" And " most popular hashtags on instagram". A popular hashtag does not mean that it is the right hashtag for Instagram promotion. There is a direct relationship between the popularity of a hashtag and “its lifetime” - the time interval during which a user can like a hashtag or go to your page. This relationship can be displayed using a graph.
For example, the life of the most popular hashtag on Instagram (point A on the graph) is only a couple of seconds, because... an avalanche of photographs is published on it. According to my latest measurements, from 500 to 1000 photos are posted per minute using the hashtag #love, and the volume of photos published using this hashtag is approaching a billion. But, for example, a hashtag can live forever until it becomes popular, but the probability that a user will click on this hash throughout the whole day or even a week is very small (point C on the graph), because The hashtag is new and not familiar to anyone.
So it turns out that these two extremes (points A and C) are not suitable for the typical case of Instagram promotion, except for those options when you already have 30,000, 90,000 or even more subscribers. Promoted accounts require completely different tactics. In the meantime, you have 1800 - 900 subscribers or even less, then you need to be especially careful in choosing hashtags for each new photo, and these hashtags are located at point B, or more precisely in the area of points B1, B2 and B3 on the graph below.
Collecting these hashtags is not difficult; first, just go through the users who post the same photos as you, for example, let it be a hashtag and see what hashtags people use on the topic of landscape. Landscapes include photographs that depict a sunrise or sunset, snowy mountains or a forest clearing, green meadows or a lifeless desert - all this is a landscape, but in different thematic groups. Pay attention to what tags are used, if the photo shows water (ocean, sea, lake, river), the hashing word _water_ will definitely be present there; if there are huge clouds and a beautiful sky, then words such as: _sky_, _cloudscape_, etc.
To the collected list of hashes, you just need to add the country and place where the photo was taken, as well as special hashtags for various thematic competitions, so that you get a pretty decent hash array. Today it is allowed to place a set of 30 hashtags under a photo on Instagram, i.e. not 2 or 3, but as many as 30, so there is room to expand! There are indeed some tricks that allow you to publish more hashtags, but these are tricks that can only be learned in a private conversation :) So, you have collected a certain number of hashtags, for example 50 or 130, and now you need to systematize them and define them on the curve of our graphics to ultimately get a sign like this, .
What do you need for this? And to solve this problem, you urgently need the free and most useful service for promotion on Instagram -. On this resource, you can collect lists of competitors, and look at the most popular hashtags on Instagram, and at the same time get complete statistics on your list of hashtags and expand the list of hashtags itself due to Tag Search Results.
Then it’s a matter of technique, sort all the hashtags by numerical values in descending order, mark them with color or put a label next to each (water, sunrise, sunset, forest), follow the links of each hashtag and visually control the output of pictures so that there are not many spam photos there , which do not correspond to the topic, it is better to delete such hashtags, as a result you will get a ready-made array of hashes of 100-500 pieces in size. Now you can work with this data to post this photo on Instagram.
Video lesson with Excel table
Before publishing the next photo, using filters, we “turn off” all “clouds”, all “water”, all “sunrises” and “sunsets” and leave the classic hashtags (brown text), mixed (black) and competition (green), those which are most suitable for the new published photo. We select 30 hashtags from the middle of the list and use them for this photo. The selected list from the entire array of hashes falls approximately into the same “area B” on the curve of our graph, where the hashtags on the selected topic are not the most popular, but also not the youngest.
Of course, for each new photo, which each time will have its own unique theme, it is difficult to maintain such a selection of hashtags, the easiest way in this case is to spy on competitors and copy their hashtags, but if you have most of the photos about the same theme, then it makes sense to collect such a table of tags once, divide them into groups and, before publishing the photo, make a selection of the data you need.
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