I've been wanting to write a post about this for a long time. At the same time, I focus on Instagram and Facebook, but in reality here we can talk about all social networks at once. So, if you work in the field of SMM promotion or are simply interested in this topic, then you, of course, keep track of who your subscribers are and where they come from. The biggest mistake of all people in the world is to judge everything by everyone they love. I'm not on VK, why the hell did I forget there? Yes, no one sits there at all, you think while scrolling through your Instagram feed and enjoying the beautiful pictures of your favorite beauty salon. But the statistics hurt my ears! There are more than 13 million active users of VK in Russia, 4.6 million users use the same Instagram, and Facebook is generally lagging behind - a little more than a million active users. don't believe me? You can check it yourself.
But Facebook and Instagram are inextricably linked, firstly, you can make a page for your business on FB and get geolocation on Instagram, and you can also promote your publications through the face book and the promoted post will be advertised in the Instagram feed. But there are nuances, and we’ll talk about them now.
So, you are such an advanced SMM manager and you offer the client to create pages on social networks, but at the same time the client only wants Instagram, because it’s fashionable as hell and why do we need all the other social networks if there is a glossy magazine on the Internet that is now everyone sits from morning to evening, but the statistics are inexorable - yes, they sit, but not all, far from all! Your mother most likely doesn’t even know what Instagram is, but at the same time she communicates with her friends on Odnoklassniki, and your younger brother hangs out in fashionable city public pages on VK from morning to evening, while your sister scrolls her feed day and night Instagram and looks for recipes for delicious dishes there in order to please the man he loves. What about you? And you, such a brutal and advanced man, sit on Facebook and talk about business, scolding from time to time the bloody regime or damned Obama.
Of course, I’m exaggerating, but in general the picture now looks exactly like this. And if you, for example, are a store household appliances or a fitness club, then you must be on all social networks wherever possible. The marketer’s task is to bring this process to its logical conclusion; most business owners do not understand this, moreover, many of them think in standard templates - this girl has more subscribers than that one over there, so let’s work with her! And the fact that the girl is a chicken who bought herself subscribers and is not able to write an advertising post herself and uses only copy-paste does not bother the customer, or maybe no one told him, the business owner, about this?
Very often in my work I come across the fact that clients focus on one specific social network, this is correct, but not in all cases, each story must be considered individually. For example, you can be the same household appliances store and are represented in all social networks, but at the same time you provide separate targeted advertising for each social network. In VK it can be inexpensive Cell phones, stylish and modern gadgets will be good on FB, Odnoklassniki will host a promotion to reduce prices on washing machines and electric razors, and you can advertise hair dryers and hair straighteners on Instagram. Naturally, these are all conventions, but the essence is clear, with the right approach you can reach almost any target audience, it is only important to know what you can offer them, and all data on the gender and age of people on certain social networks can be taken from open sources.
As for me, I use mainly Facebook and to a lesser extent everything else, so I am a difficult fruit for any targetologist, but I know those who regularly use VK and watch Instagram, so don’t despair and don’t judge by yourself, and it will be happiness to you! Now you will tell me that I told you the truisms here, but to my surprise, these truths are truisms only for specialized specialists, and for most people such facts cause great surprise. So, draw the right conclusions and good luck in your business.
Facebook / Facebook
- Pay attention to the uniqueness of the content, it affects the page ranking;
- It is important to post relevant news, focus on thematic content. But it is allowed to dilute the feed with neutral posts. Ideally, they should also indirectly relate to the topic of your page;
- Always do interesting posts, design them beautifully, use colorful photos and videos;
- Always choose the time to publish posts when your audience is most active;
- Don't forget about hashtags;
- Communicate with your audience;
- Practice or try order promotion on social networks from Onemarketing. Promote your publications for money. Make catchy titles in your posts, put attractive images, target correctly. The advantage of this social network is that you can invite those people who are not subscribed to your page, but like your posts, to your community. Some people will definitely accept the invitation - this is a good way to grow your audience.
Probably, now each of us loves the Internet and uses it every day. Every year, the Internet becomes an increasingly interesting, diverse, interactive and media information resource. However, as practice shows, many Internet users practically do not know how to use it. In this case, the Internet can not only kill your time, but also save it. Social networks such as Twitter and Facebook are today one of the most popular Internet networks in the world. Many users are now asking the question: which is better Twitter or Facebook? In this article we will try to reveal to you all the secrets of each network and ultimately draw conclusions about what is better: Twitter or Facebook.
I would like to note that social network Facebook was the first. The original Facebook was launched by Mark Zuckerberg on February 4, 2004, but all subsequent social networks became just a kind of copy of Facebook (for example, VKontakte or Twitter). Who is more innovative and technologically advanced? According to experts, Facebook is more progressive than Twitter. There is always something new and interesting on Facebook: games, information, design, convenience, news and various innovations. Twitter only after a while copies some functions from Facebook, since it does not have such professional base developers and programmers. We won’t tell you about Facebook and Twitter, since you are clearly users of one or another social network. Well, what do you think is better, Twitter or Facebook? If you have a question about which platform to choose, what would you choose?
First of all, we would like to point out that both Facebook and Twitter are two websites that deserve attention, otherwise they would not be so popular. Over the past period of time, all social network users have been massively swept by Twitter fever. Almost every Twitter user began to be interested in information on how to gain more followers and thereby gain fame. It is still not clear why Twitter has won the hearts of the majority of Internet users (according to the results of a survey, users of these two networks, no matter what, like to use Twitter more). By the way, there is also a third social network in the arena - in. Have you forgotten about her?
Three advantages of Facebook
We have at least three reasons to think Facebook is cooler than Twitter. Firstly, this is audience coverage. Agree that an audience of four hundred million users sounds somehow more impressive than an audience of seventy-five million users. Second, monthly user growth is slowing by three and a half percent. And, for sure, Twitter will not be able to compete with such a social giant as Facebook.And thirdly, it is believed that Facebook is cooler than Twitter due to its interest and interactivity. You can, of course, say that these two social networks are special and interesting in their own way, but in reality this is not the case. Also, thanks to statistics, you can see that Facebook users spend much more time on the site than users of the social network Twitter. As experts in this industry themselves explain, this all comes from the different nature of the platform (microblog and social network), but still, the fact remains a fact, and nothing can be changed. In general, you see that the difference between all social networks is not that big. All of them exist to help us communicate with our family and friends, look at their photographs and posts on the walls. Of course, we've given you a few reasons why we think Facebook is better, but ultimately, it's up to you to decide. Weigh the pros and cons and then make a decision.
Have you ever thought about the place social networks occupy in our lives and how numerous they become every year? Today the most popular social networks on the Runet are: VKontakte, Facebook, Twitter, Instagram. Despite the fact that they have the same goal - to communicate with friends, they all have many differences, from the interface to the functionality. We will tell you in this article how these social networks differ from each other, what their features, pros and cons are.
In contact with
This is the most famous social network in Russia, Ukraine and other CIS countries, which began its work in October 2006. Every year the demand for the site is growing, and many users simply cannot imagine their day without their favorite social network. By 2015, the number of visitors increased several times, and today the VKontake website is visited by an average of 70 million people daily.This site is very convenient and easy to use. It also provides a huge number of opportunities for its users: creating your own account with information about yourself; exchange messages with other users (both privately and openly on the wall); downloading, viewing and sharing photos and videos; creating meetings and various communities; commenting on posts, photos, videos.
Many RuNet users, however, note the complexity of the Facebook interface. And this is true: using the site intuitively is quite difficult. This is the minus of Facebook. If you have this kind of difficulty, perhaps you just need a little more practice, because people from all over the world use this social network, and we are sure that you can do it.
We can conclude that Facebook is considered an international social network, so it is suitable for those who want to stay in touch with residents of other countries, although, most likely, it will not be so easy for beginners, especially when compared with VK.
Thus, if you want to know what people are doing at the moment or want to share various information yourself, then Twitter is for you, but you will have to learn a lot of additional terms.
Today, almost every person on the planet owns an account on popular networks - VKontakte, Facebook, Instagram. Modern technologies provide a lot of opportunities and communication tools, allowing you to establish contacts with people located on the other side of the country or the world. It's worth figuring it out which is better: VK, Instagram or Facebook.
Features of the social network VKontakte
When VKontakte just began to exist, the news about new social network spread throughout the world at the speed of light. Already in a year the number of VK users was more than 100 thousand people.
Every day the number of people grew exponentially, and until now the number of accounts is growing rapidly. Creator worldwide famous network — Pavel Durov. The main VKontakte server is located in St. Petersburg and is a collection of many powerful machines. The machines contain information about each VK account. 
VKontakte is not only a site created to organize communication between users. Among the features of the platform are:
- Availability of photo albums, where you can post photos from travel, vacations and other significant events.
- Availability listening to audio and watching videos. Thus, you can brighten up the evening with a pleasant melody or a cute video.
- Possibility of visiting famous groups. Publics- as users call them - they allow you to find friends with similar interests, get acquainted with the work of a star, and view the latest events.
This is not a complete list of what VK provides to users. The service allows you to make sales ( stickers, products, books).
Interesting! On the platform, a user can create a personal blog to share events of the day, week, month with other friends and page guests.
Instagram Features
Initially, this platform was created to allow users to download photos from my travels or important events. But the service does not stand still. Among the features of Instagram today are:
- sending messages. At the same time, platform participants can communicate both by text and voice;
- blogging. Instagram has become a productive platform for many bloggers. They not only write informative posts, but also earn money from hosting blog money;
- creating small stories. Instagram Stories is a function that allows you to publish a photo or video for a period of one day, after which the material will disappear or become an archive. Recently, the application developers added the ability to save stories in the current section, presented on home page user profile.
An innovation was the creation of a special channel. It is called IGTV. Here users can post long videos. The introduction of the function brought Instagram closer to a video platform like Youtube. 
Facebook Features
Facebook is a popular social network created several years ago as a student at Harvard. The main goal of this network is to organize interaction between people via the Internet. Users can exchange messages, photos, videos, music.
- absence familiar audio recordings;
- do not track page visit statistics.
The remaining functions are no different from the same VK, although, rather, the latter is a copy of the social network in question. Facebook users can listen to music, exchange messages, send photos, visit communities. Also, everyone can create their own interest group and gather an audience. How is Facebook different from Instagram?
main feature platform is that it is world famous. The main difference is if you want to find a friend abroad or ask for help when you need shelter abroad.
Differences and similarities between networks
Among the main differences are the focus of the platforms. If there is no difference between Facebook and VK, then Instagram was not originally created for communication. The remaining differences are presented in the table:
If speak about similarities, then the main thing is to attract as many participants as possible to the participant’s page. All networks have information about the number of friends and subscribers. Every platform today allows you to send written, voice messages .
What is more popular and what is better to choose
Instagram, Facebook or Vkontakte - what to choose? Today, Facebook is considered a popular platform. This will be confirmed by many netizens.
Interesting! The service is beginning to give way to Instagram due to its development and improvement. Most of the audience is gradually moving to this platform, preferring watching short stories to regularly scrolling through news on Facebook.
The second question raises some questions difficulties, since there is no clear answer. The service participant needs to decide which platform is best for him and why he needs register. If he wants to make new acquaintances with representatives of other countries, then suitable service will become Facebook. To blog, publish photos, and earn money, you should register on Instagram.
Finally, a platform suitable for comfortable pastime, is VK. The choice depends on the participant.
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