The most common misconception when promoting your Instagram is to search and publish, instead of those that match the photo and are able to interest users. This can be judged by the activity of search queries, such as: " popular Instagram hashtags" And " most popular hashtags on instagram". A popular hashtag does not mean that it is the right hashtag for Instagram promotion. There is a direct relationship between the popularity of a hashtag and “its lifetime” - the time interval during which a user can like a hashtag or go to your page. This relationship can be displayed using a graph.
For example, the life of the most popular hashtag on Instagram (point A on the graph) is only a couple of seconds, because... an avalanche of photographs is published on it. According to my latest measurements, from 500 to 1000 photos are posted per minute using the hashtag #love, and the volume of photos published using this hashtag is approaching a billion. But, for example, a hashtag can live forever until it becomes popular, but the probability that a user will click on this hash throughout the whole day or even a week is very small (point C on the graph), because The hashtag is new and not familiar to anyone.
So it turns out that these two extremes (points A and C) are not suitable for the typical case of Instagram promotion, except for those options when you already have 30,000, 90,000 or even more subscribers. Promoted accounts require completely different tactics. In the meantime, you have 1800 - 900 subscribers or even less, then you need to be especially careful in choosing hashtags for each new photo, and these hashtags are located at point B, or more precisely in the area of points B1, B2 and B3 on the graph below.
Collecting these hashtags is not difficult; first, just go through the users who post the same photos as you, for example, let it be a hashtag and see what hashtags people use on the topic of landscape. Landscapes include photographs that depict a sunrise or sunset, snowy mountains or a forest clearing, green meadows or a lifeless desert - all this is a landscape, but in different thematic groups. Pay attention to what tags are used, if the photo shows water (ocean, sea, lake, river), the hashing word _water_ will definitely be present there; if there are huge clouds and a beautiful sky, then words such as: _sky_, _cloudscape_, etc.
To the collected list of hashes, you just need to add the country and place where the photo was taken, as well as special hashtags for various thematic competitions, so that you get a pretty decent hash array. Today it is allowed to place a set of 30 hashtags under a photo on Instagram, i.e. not 2 or 3, but as many as 30, so there is room to expand! There are indeed some tricks that allow you to publish more hashtags, but these are tricks that can only be learned in a private conversation :) So, you have collected a certain number of hashtags, for example 50 or 130, and now you need to systematize them and define them on the curve of our graphics to ultimately get a sign like this, .
What do you need for this? And to solve this problem, you urgently need the free and most useful service for promotion on Instagram -. On this resource, you can collect lists of competitors, and look at the most popular hashtags on Instagram, and at the same time get complete statistics on your list of hashtags and expand the list of hashtags itself due to Tag Search Results.
Then it’s a matter of technique, sort all the hashtags by numerical values in descending order, mark them with color or put a label next to each (water, sunrise, sunset, forest), follow the links of each hashtag and visually control the output of pictures so that there are not many spam photos there , which do not correspond to the topic, it is better to delete such hashtags, as a result you will get a ready-made array of hashes of 100-500 pieces in size. Now you can work with this data to post this photo on Instagram.
Video lesson with Excel table
Before publishing the next photo, using filters, we “turn off” all “clouds”, all “water”, all “sunrises” and “sunsets” and leave the classic hashtags (brown text), mixed (black) and competition (green), those which are most suitable for the new published photo. We select 30 hashtags from the middle of the list and use them for this photo. The selected list from the entire array of hashes falls approximately into the same “area B” on the curve of our graph, where the hashtags on the selected topic are not the most popular, but also not the youngest.
Of course, for each new photo, which each time will have its own unique theme, it is difficult to maintain such a selection of hashtags, the easiest way in this case is to spy on competitors and copy their hashtags, but if you have most of the photos about the same theme, then it makes sense to collect such a table of tags once, divide them into groups and, before publishing the photo, make a selection of the data you need.
How does the Instagram feed algorithm work? This question has been on the minds of marketers since its launch in July 2016.
It was introduced in order to give users the opportunity to view only the most interesting and relevant content every time they visit the feed.
Until recently, the principles of the Instagram algorithm were kept secret. But this year, representatives of the social network still talked about 6 key factors for sorting posts.
In today's article, we will take a closer look at the principles of ranking content on Instagram. Go!
How the Instagram algorithm works
If you interact with posts in a certain genre more often (for example, food), Instagram will bring posts about food and restaurants to the top positions.
An Instagram representative told Business Insider that the social network's algorithm is not a popularity rating. Posts with less engagement but relevant to the user will be displayed in the top positions.
2. Time of publication: how long ago the post was published
The second key ingredient in the Instagram algorithm is post timing. The social network wants to show new and relevant posts. After all, even a popular post from last week will not be as interesting to the user as one published an hour ago.
Judging by a statement from company spokesman Thomas Dimson, Instagram only changes the order of new posts since the user's last visit.
Hence, best time for posting on Instagram when your audience is most active. In the chart below, it is between 9 and 10 am.
3. Relationships: Accounts you interact with regularly
By the way, the Interesting tab also uses an algorithm that, when selecting entries, is based on the user’s interests and past behavior. This is another amazing opportunity to share your account with as many users as possible.
Now you know how the algorithm works news feed Instagram. Take this into account when planning your strategy.
I use SMMplanner and Flume - in it I respond to comments and personal messages.
2. Post as part of a big picture
Subscribers look at photos not only in the feed, but also in accounts. To stand out from others, some users use the large picture technique. They take large image, which is cut into small pieces. It turns out to be such a joke, like this Micah404.
3. Links in account description
Now I’ll say a banality, but in publications, even if you insert a link, it will not be clickable. And if your PR person requires you to insert links, change your place of work or PR person. These are sick people, they can come up with something else wild.
Work with a webmaster, have him register a short domain for your site, and set up a redirect to the main site through the short domain. Let’s say you have a flower shop with the address cvetoteka.ru, short domain cvet.ok. Now on Instagram you can post a shortened page for some bouquet, for example, cvet.ok/rose.
4. Your own list of filters
Now there are over 40 filters on Instagram! I use 2. To clear the workspace, I can hide the filters, or change the order of the filters to a more convenient one.
Pinch the filter and drag it to more comfortable spot or delete...
or scroll to the bottom of the list of filters and select Edit.
5.Filter intensity
You can get amazing results by clicking on the filter and changing the filter intensity. In addition, in this mode you can add a frame.
6. Edit your photo
If you don't like any filter, you can use fine editing. In filter selection mode, click "Edit".
7. Draft on Instagram
When you apply a filter to an image and want to go back, Instagram will offer to save the post to drafts. I made two drafts in the evening, and published them in the morning and at lunchtime.
8. Disable comments
Before posting, scroll down and click "Advanced Settings". Turn off the comment. Now your photo only gets likes. Convenient if you are constantly bombarded with spam comments.
9. Monitor posts from your favorite users
First subscribe to required account, then click on the settings button, and select “Enable post notifications”. If you have 2000 - 3000 subscriptions, such a button will help you not to miss really important publications. Also, this function can be used to monitor competitors or guard their comments and steal leads.
10. History of likes
You can always find a list of those posts that have been liked. This is how I check the quality of the mass liking service.
Go to your account settings, swipe down to “Posts you liked.”
11. Bookmarks
When I first learned photography, I would take hundreds of screenshots to capture an impressive shot. Now Instagram has bookmarks, and taking screenshots is not necessary.
12. Clear search history
By default, Instagram stores your search queries. If you were looking for a gift for your wife, and are afraid that your surprise will be revealed through the search, you can clear your search history and no one will find anything =)
Click on your account settings and scroll down to Clear Search History.
13. Subscription activity
Since ancient times, it has been possible to find out what your followers have liked, commented on, or followed. But few people use this to analyze their target audience. This way you can understand what your target audience likes, what’s trending now, and adapt your content plan.
In the notifications tab, click on “Subscriptions” and analyze the activity of subscriptions. This way you can find subscriptions that use mass following.
14. Multiacc
This is my favorite Instagram update of 2016. Now I can sit and monitor notifications, comments and messages from five accounts at the same time. Unfortunately, when you have five accounts connected, the application sometimes glitches and resets an account's password or displays private messages and notifications in one account from another.
In your account settings, find the “Add account” item, enter the login and password for the new account, and switch between accounts by clicking the avatar icon in the lower right corner of the application.
15. Share a link to an interesting publication with friends
16. Photo preview
When you're looking at someone's account, long-pressing on a post brings up the "preview" mode.
17. Enlarging a photo
It was impossible to see before small parts on the screen? Expand the post with two fingers.
18. Save photos
Sometimes you need to quickly pull out a photo that you recently posted on Instagram. Enable the “Save photos” and “Save videos” settings in your account settings.
19. Save other people's photos
SMMers should use user-generated content to improve their brand reputation. There are three ways to use a subscriber photo.
- Repost application.
- Paste the link to the publication in Telegram and you can download the picture.
- Download the image via the page code. Click right click mouse on the page with the publication → select “View page code” → press “Ctrl+F” → start typing “jpg” → copy the first line that is highlighted. This will be a direct link to the high quality image.
20. More than one filter per photo
Sometimes, the desired visual effect can only be achieved by applying several filters. To do this, first apply one of the filters. Then turn on Airplane mode and post a photo. You won’t be able to publish it, but the photo you want will be saved in the gallery; you need to apply a new filter to it.
21. Business account
Business accounts on Instagram were introduced recently, not everyone is still used to them, but there are already various myths:
- The coverage of publications is decreasing.
- The likelihood of getting into the Top by geo and hashtag is reduced.
- People are afraid of business accounts and leave them for normal accounts.
The SMM specialist must decide whether to transfer a regular account to a business account, I made my choice.
22. Clean up spam comments
The number of comments increases ER and, hypothetically, this is good for the account in the era of algorithmic feeds. Only spam comments with a job offer can spoil the entire impression of your account. It is better to delete such comments.
You can delete any comment on any post. I don't recommend deleting negativity. A properly processed negative comment sells like 4-5 good reviews.
23. Automatically control comments
If you're fed up with fake accounts spamming your account, or you don't allow swearing on your account, you can set up automatic checking of comments by keys.
Every time I get a flood of spam comments, I choose keywords and add them to the list of prohibited comments.
24. Remove or hide tags on photos
Sometimes you need to remove some photos from your “self photo”, this is especially true for large brands that are constantly tagged in photos.
Go to “Photos of me” → select an unwanted photo → click on the tag → “Remove tag” you remove the tag from the photo; if you move the slider, the photo will not be displayed in “Photos of me” but the tag will remain.
25. Paragraphs or how to indent texts
Everything you write on Instagram can be held against you! Therefore, instead of readable text, you can get a sheet of letters.
To prevent this from happening, there should be no sign after the dot. Emoticons, spaces, letters, dashes, brackets are signs. Helps you compose text in notes or a notepad, and then paste it into Instagram. But it’s easier and faster to use our service. It doesn't break up lines and paragraphs don't slip.
26. Video with different scenes
You can create real sketches and meaningful videos using just the video camera app inside Instagram. It’s not as professional as inviting a videographer and shooting a video in six months, but it’s quick.
We pressed the shooting key, captured the desired scene, and pressed the key. You can continue filming further.
27. Video without sound
By default, videos on Instagram are broadcast without sound. If you were filming in natural conditions where there was a lot of unnecessary noise, better sound disable.
28. Change video cover
Click on the invisible “Cover” button in the filter selection mode and select the appropriate cover for the video. You can upload your own video cover to SMMplanner.
29. Selection of hashtags
As long as there is a myth that hashtags help promote a brand, any tools for searching and selecting hashtags will be relevant. In the Instagram search, enter one hashtag, and Instagram itself will suggest others with which this hashtag is often used.
30. Photos from archives in Instagram stories
Instagram stories were conceived as an alternative to Snapchat, so that only mobile content could be uploaded to Instagram here and now. Luckily, you can download cool photos to your phone and then use them in stories.
To do this, take old photograph and edit it in any graphic editor. After this, the photo's creation date will be updated.
Go to stories and swipe up from the bottom of the screen, photos and videos taken within 24 hours will appear.
31. Built-in Boomerang
Boomerang is an app that helps you create looping GIFs. In one of the recent Instagram updates, the developers integrated a boomerang into stories. Now you can remove Boomerang from your phone and use Instagram.
We went into history and selected the Boomerang button.
32. Stories for the elite
Post Instagram stories to your favorite people.
33. Hide stories from favorites
You can not only show stories only to selected accounts, but also hide them from other prying eyes. To do this, you need to go to your account settings and stories settings, in the story settings select those people to whom you do not need to show stories.
34. Additional colors in stories
Select text or brush. A palette will appear at the bottom of the screen. By holding down one of the colors, the expanded palette panel will open.
35. As many stickers and text as you like in Instagram stories
Press the sticker or text key. Insert, increase the size, change the position, and press the sticker or text key again. This way you can build various wonderful structures.
36. Tags in Instagram stories
Just start entering the target account login via @
37. Save stories to the gallery
If you use boomerangs, then stickers, then brushes, you can get a cool story that you'll want to save to your phone.
38. Skip boring and uninteresting stories
If you end up on a line of 25 identical photos, feel free to skip. Double-clicking on a story will skip one scene from the account's history, and swiping will take you to the next story.
Let's summarize
We looked at 38 tricks for working with Instagram and the features of working with them. Let's remember all the tricks voiced in this article.
Media: 1525 Followers: 6.4M Follows: 617
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Audience ververa
Your followers is your audience. Audience analytics shows where do these people come from, which gender, what do they do, do they really read you, whether they are bots. All these metrics will help you understand your better followers.
Gender: Male/Female
Shows the ratio of male and female part of the audience. Globally there are more registered Instagram accounts belonging to women, rather than men. If your account theme is intended to lean to specific gender audience, you may estimate how well the audience is managed.
Publicity: Private/Public
Ratio between public and private profiles. Usually private profiles belong to normal people who use Instagram to communicate with friends and receive the information they are interested. The network as a whole shows approximately 40% private and 60% public ratio. If your ratio shows more than 60% of the public profile, it may be the evidence of an account being “spammed”.
Country distribution
Followers distribution by country. Can help to estimate the reach to international audience.
City distribution
Followers distribution by city. Sometimes most popular city may come from not-so-popular country. In such case it’s better to review the total ratio of the cities from the top ranked country.
Categories (themes)
Shows the ratios of theme-based accounts. These analytics are experimental. We’ve discovered a range of attributes, which we considered interesting. We tried to make their names talk for themselves. This part is actively work-in-progress and we can add the categories which may be interesting for you. You may send a request to add new category to team@site
Reach capability
Lets you estimate how easy it is to reach the audience.
easy-accessible- the backbone of your audience, these people never miss your post. These people have no more than 500 subscriptions..
soft-accessible- people with subscription amount between 500 and 1000. They sometimes can see your posts if it was not lost among the others.
hard-reachable- subscriptions between 1000 and 2000. Needs some serious luck to make your post noticed.
unreachable- over 2000. Usually there are business accounts searching for a larger audience by subscribing and then unsubscribing. They never check other posts.
Follows distribution
Shows subscribers distribution (in percentage) for this account by the number of their subscriptions. In fact, it’s just another representation of the “Reach capability” with more detail. You may be especially interested in those who have 7500 subscriptions. This is the largest allowed amount of subscriptions: most likely this account belongs automatic subscription spammer who hit the limit.
Followers distribution
Will show how many followers your followers have (in percentage). In other words, this chart shows how popular are the followers of this account. Keep in mind, this metric is somewhat unreliable sign of the popularity, because quite a number of users like to artificially grow their popularity with bots.
Audience activity
Audience activity distribution by the number of posts.
sometimes– posting no often than once in 8 days.
weekly– make at least one post per week.
daily– more than once per 2 days, but less than 2 per day:)
blogger– from 2 to 10 per day.
spam– more than 10 posts daily.
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