You will need
- - own website on a second-level domain;
- - access to the control panel of your own website;
- - Yandex account for working at webmaster.yandex.ru.
Instructions
Add your website to Yandex Webmaster at webmaster.yandex.ru and confirm your rights. Next, go to "Site Geography - Site Region". If the region has not yet been specified, then indicate it. This must be the region in which you operate, for example Yekaterinburg. If you don’t want to lead, but rather lead, the region in which your company’s office is located. If the site is not tied to a region (for example, a news site), then the general region can be specified - Russia.
First, determine one search query for which you will optimize so as not to get confused. Then you can repeat the entire algorithm for the next queries. Attention! You cannot come up with search queries yourself. They need to be determined based on Yandex statistics data at wordstat.yandex.ru. Go to this address, indicate the region that you registered in Step 1 and enter the intended search query. See what the statistics suggest. Choose a low-frequency and selling request. Low frequency - up to approximately 500 impressions per month. Selling - the request should be formulated as the thought of a user willing to pay you money, and not a student writing.
Determine the site page that will be promoted for the request selected in Step 2. The easiest way to promote is the main page, the second-level page is more difficult, the third-level page is even more difficult, etc.
Optimize the selected page - work with the URL address. Copy the page url to search bar Yandex - if the page is already indexed, then do not change the address. If such a page is not found, the url needs to be “tailored” to the promoted search query that was selected in Step 2. For example, if your request is “order a website,” then it is very good if the page address is zakazat-site. Why? In search results, this “tail” will be highlighted in bold, which will attract the attention of users.
Optimize the selected page - work with the title. Enter your promoted search query at the very beginning of the page title. It is at the very beginning, and not in the middle or end. After it, you can add words that give the title meaning and a selling look.
Optimize the selected page - work with meta tags. In the site control panel in the page editing section, enter the keywords meta tag ( keywords). Place your promoted search query in this field. Only the request for which you are promoting the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.
In the same place as the keywords field, you will find a description field. The search engine will take what is in this field to display in the search results. This happens most often. However, the search engine can take another part of the text from the page. In the description field, write a couple of selling sentences that motivate the user to click on your page, and not on your competitor’s page. search results. In this pair of selling offers, include a promoted search query 1-2 times.
Optimize the selected page - work with the content. The text on the page should correspond to the topic of the keywords. Publish quality text. What should a high-quality text be like? Firstly, it should be unique, secondly, it should be really interesting and useful to users and, thirdly, the text should be free of errors and typos.
Make the text easy to read. Divide it into paragraphs. The most readable paragraphs should be 3-4 sentences long. Add subheadings. In the visual editor, when adding text to the site on the toolbar, subheadings are designated “Heading 2”, “Heading 3”, “Heading 4”. In the code these will be tags h2, h3. 2, 3 and 4 indicate the importance of the title in descending order. When creating a subheading, don’t just make it large and bold, but assign it the “Heading 2” (3 or 4) property through the toolbar.
The text must contain visual design elements. These are pictures, arrows, icons, etc. If available visual elements the text is perceived more easily by the user, which makes the site more authoritative for search engines.
Include multimedia in your text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include everything listed, but some of it should be included. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.
Write a lot. One promoted page must contain a minimum of 500 words. Preferably 1000 to 1500 words. Pages with the most text receive higher rankings in search engines. But in no case do not forget about quality!
Write key queries in the text. Key queries should be added to the first 150 words of the page text. Don't overload the page with key queries. Include each key query in the page text no more than 2 times. Don't allow too many outbound links.
Where can I get it free links? When communicating in forums and blogs, put a link to your site in the signature, as well as in the user information. This will be especially useful if the topic of the forum overlaps with the topic of your site. Tag your organization on Yandex and Google maps indicating the site address. Register in free directories, for example uralweb.ru (for the Urals). Share a link to your site on in social networks. Ask a website developer to include your website in their portfolio. Ask your clients and/or partners to place a link to the site in the appropriate section of their site. Post vacancies on job search sites. Advertise your products/services on free message boards on the Internet. Place a link to the site in your signature Email. Link clicks from email will have a positive impact on website promotion.
Microfinance company
bistrodengi.ru
In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.
Car rental in Dubai
rentacardubai.ru
Medical website
mamoclam.ru
For more than two years of work, site specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the site team to everyone who is looking for skilled and experienced search engine optimization specialists.
Site specialists have been working on our website for almost a year, since March 2018. Within a year of working under this scheme, we managed to double the traffic to the site. The overall visibility of the site in the search engines Yandex and Google has also increased greatly: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!
Online store of stun guns
shocker.ru
We have been cooperating with the site for more than one and a half years. During this period, the company’s employees carried out a lot of diverse work, which gave positive result. Overall search traffic has almost doubled. The number of queries in search engines has also increased significantly: more than four times. There were 90 queries on Google in August 2017, now there are 141. Overall visibility has increased from 39 to 71 queries. We believe that this is a very successful result.
Chain of auto components stores
amper.online
Since October 2018, we have trusted the company with website promotion in search engines and are very pleased with the process and results. The optimizers selected a strategy that, even in a short period of time, helped our online store improve its visibility in search. The position of our website has been growing steadily since the start of optimization work. Search traffic has increased significantly. We set a good pace, and this was immediately reflected in the applications; there were significantly more of them!
Internet discounter
garden-mall.ru
We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our website. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The website company met all our expectations and completed its tasks in full accordance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!
We are very pleased with the manager’s work - we receive detailed reports, consultations on all emerging issues, and see how quickly the assigned tasks are completed. We are satisfied with the result. In just 2 months of website promotion, the audience doubled (256%)! The site’s specialists managed to bring 63 targeted queries to the TOP 10 of Yandex, 28 targeted queries to the TOP 10 of Google, half of which are in 1st place.
Online shoe store
obuv-ras.ru
Beneficial cooperation with the site company brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 views per month, displaying more than 75% of target queries in the TOP 10 search engines Yandex and Google. We hope that in the future such interaction will allow us to achieve even greater results!
Car service
solis-auto.ru
Many thanks to the website company for promptly bringing our website solis-auto.ru to the leading positions in search engines. Having shown that they can be trusted, I set them a new task to promote another site.
Design and engineering company
merlin-project.ru
The design and engineering company “Merlin-Project” expresses deep gratitude to the company’s website specialists for providing services for optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding of the customer’s requirements and wishes, prompt problem solving and high efficiency allow us to judge the high professionalism of the site team. The site team always responded promptly to our requests and completed the work on time. We consider the site's employees to be professionals in the field of search engine promotion and fully trust their experience.
Manufacturing company
tekarte.ru
Separately, I would like to emphasize the partnership qualities of the company during 8 years of collaboration. The site is supported and developed in a timely and competent manner, which relieves our organization of many complex tasks.
Promotion in Yandex.Maps And Google Maps is an effective tool for attracting the target audience. Users not only go to the promoted site, but can also visit the company’s office. We offer competent promotion, thanks to which the position of your site in search results will improve and the number of new clients will increase.
Statistical indicators
A study conducted by Mediascope clearly demonstrates the effectiveness of promoting services on maps. First of all, it is worth mentioning that more than 75% of users during the day visit places near them that were offered to them by the service.
In desktop search results, among active users Internet, the share of users of the Yandex.Maps service is 40%. Among the Russian population this figure is 30%. And 19% of users from Russia use cards using a smartphone.
The audience that comes to the site from maps is more valuable for the following reasons:
- users are less likely to leave the site in the first seconds of being on it;
- visit more different pages website;
- The average time spent on the site increases.
We can conclude that Yandex.Maps and Google Maps can be a source of targeted traffic for the site. Users will switch from both the desktop version of the site and mobile application. It is very important that the needs of such an audience are formed. Therefore, her willingness to place an order is higher than that of users who came to the site from search results.
Proper promotion of the company in mapping services will attract a large number of potential customers to the site. On the service you can buy paid placement and be the first in the search results. However, this may not bring the desired effectiveness if factors such as user reviews and ratings and filling the card about the organization in Maps with information are not taken into account.
Who can benefit from promotion in cards?
Promotion in Yandex.Maps And Google Maps will be an effective solution for a company with a physical address that provides most of its services offline. The following types of institutions can be identified that would benefit from such promotion:
- notary offices;
- Beauty Salons;
- auto repair shops and car dealerships;
- all types of household services: equipment repair, tailoring, etc.;
- rental points;
- medical institutions;
- restaurants, cafes and bars;
- photo studios;
- institutions for children;
- entertainment centers;
- retail stores;
- banking institutions;
- hotels, mini-hotels, hostels;
- sanatoriums and recreation centers.
Information about the institution will be displayed to the user in Maps if he is close to it and in the Navigator when searching. The company card will be available in Yandex and Google search results on the block with the map, as well as in mobile search results.
How does promotion happen?
First of all, you need to create and fill out a company card.
This can be done in the Yandex.Directory and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photographs of the building where the institution's office is located. It is important to add landmark icons on the map. Using a product card potential client will be able to quickly get acquainted with the offer and find the company’s office using photographs of the facade.
Next, with different accounts and with a change in IP address, reviews of organizations and ratings are added. This operation is carried out gradually so that the service does not block the company due to a sharp increase in the number of reviews. Such comments are also added to third-party review sites (Yandex only). Of these, Yandex can add user messages to the Maps service.
Comments are written to reviews from different accounts and addresses. This creates a discussion around each review. Thanks to this, a potential client can see user activity and find answers to frequently asked questions in these discussions.
Moderation by Yandex is strict. It is almost impossible to raise a company’s valuation in cards using regular accounts. They need to be “cooked”! The final assessment of the organization will be based on
- the number of ratings, the rating itself by points;
- the quality of the account from which the rating was given, i.e. level of trust on the part of Yandex.
Results of promotion in Maps
Promoting a point on Yandex.Map and Google Maps gives the following effect:
- in search results, the organization occupies the first position in the block with the map;
- in the cards, the company card is in the top positions;
- the institution is displayed in the TOP issue in mobile version service and in Yandex Navigator;
- potential clients can easily find the location of the company;
- the added reviews keep the organization's card in the first positions in the search results and attract new clients over a long period of time.
With high-quality information in the directory, the organization’s impressions in Maps increase, and traffic grows.
What is the work schedule?
In the first month of promotion, the first stage of work is fully completed: an organization card is created and filled out as completely as possible (photos, description, contacts, services and prices). 4 reviews are added to it, to which 6 comments are written. On third-party review sites, 2 reviews about the organization are added.
In the second month, the posting of reviews and comments continues. 5 customer reviews are added and 12 comments are written. An additional 4 reviews are created on partner sites. The placement schedules for the second and third months are completely identical.
Timing and cost
The work is being carried out gradually, so you should not expect a rapid increase in traffic. Improvements can be noticeable after 3 weeks, but to achieve good results you need to work with progress for at least 3 months. After 5 months, the organization’s card reaches the first positions in the search results. At the same time, it is important to constantly maintain the level of activity in reviews and comments, as this directly affects the position.
The cost of work is 15,000 rubles per month. By ordering this service from us, you can increase traffic to your website, the number of clients and company income.
There are business niches for which we can offer an individual package of services and work with tens and hundreds of cards. Call!
Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more clients in your field of activity?” i-Media specialists clearly believe that website promotion in Yandex is one of the most important components for running a proper advertising campaign for your business. However, there are some important features of this type of advertising.
Features of website promotion in Yandex
1. Website promotion in Yandex is a progressive process.
There is no need to wait for an instant effect after the start of promoting your project. For low-frequency queries, a noticeable effect should appear in 1.5 - 2 months, for medium-frequency queries - after 3-4 months, and for high-frequency queries after 5-6 months. And if you want to advance according to high-frequency and very highly competitive requests, then the time frame for launching your project for such requests can be significantly longer than six months.
2. The results of website promotion in Yandex depend primarily on you.
Clients who believe that the result of their website promotion depends solely on the quality of the optimization company’s work are deeply mistaken. The point is that algorithms search engine Yandex is very attentive to the architecture of your site, they monitor how unique the content on your site is, how often it is updated. In this regard, before you start promoting your website in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.
3. Do not delay the approval period.
We are not saying that after receiving a question for approval from an optimization company, you need to drop all your work and start considering the received question. We understand perfectly well that you have a huge number of things to do in your business. However, within 1-3 days you still need to allocate some of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying deadlines can cost you a pretty penny.
Contact the optimization company and discuss alternative ways to resolve disagreements. At the very least, i-Media specialists are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways if problematic situations arise at the stage of agreeing on requirements for internal optimization or improvements to your website.
5. Don’t ask optimizers to quickly increase their link budget.
An instant increase in the volume of links to your site can lead to sanctions from the search engine. Yandex systems and as a result, your site will be pessimized or even banned. SEO specialists know how to correctly and rationally work on external factors for promoting your website. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us Your project. Therefore, do not panic if, a month after the start of the project, you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a little.
Your site receives an increase in thematic link mass, which is very positively perceived when promoting the site in Yandex. One similar link based on quality characteristics can replace several of those that the optimization company will select for you on its sites. You understand perfectly well that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in working on external factors for promoting your site will be very welcome.
7. Coordinate all planned changes to the site with optimizers.
Some improvements have a very negative impact on promotion results. In this regard, if you have ideas for modifying your site, contact SEO specialists who are involved in its promotion and discuss your wishes for your site.
The above paragraphs briefly describe the main aspects of website optimization in Yandex. Convincing arguments are given that the results very much depend on the desire of the client himself to develop his favorite website according to the requirements of SEO professionals.
Hi all! In this article I present to your attention a 100% working case for driving a website into the TOP 3 of Yandex with virtually no material costs, i.e. almost free. In light of the fight against spam and purchased links, recently it has become much more difficult to promote sites in Yandex, and in other PSs too. 100,500+ articles have been written on this subject, all pouring from empty to empty the same assumptions and statements. So to speak, one wrote it, the rest rewrote it without thinking, and here you have public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.
A short introduction, and then everything is brief with pictures and point by point. So, like many SEOs and webmasters, I have my own projects in addition to client projects, which also bring in good income. In my case, this is income from affiliate programs. For one of these affiliate programs, I wrote 4 articles, tailored them to different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the search results. And then, at one fine moment, a site appeared in the Yandex search results and actually came out on top. Those. pushed me according to the most “fat” queries.
I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request is registration in instaplus. Below, in the picture you can see Yandex output for this request. In the first position is the service itself, then this friend and then only me, although before I was in second place.
Yandex TOP-3 I can’t say that I don’t care and that, like, everyone earns as much as they can... No, this really puzzled and stressed me. Many people decide to earn extra money on the Internet. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the “Recommendations for creating websites” from Yandex. And someone decides to go “against everyone” and do everything their own way with minimal costs and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it. After a more or less in-depth audit, I was really blown away! All common truths collapsed in an instant. I even respected the person who did it. I could keep quiet and use this method to put forward commercial requests to the TOP of Yandex, but I consider it my duty to burn the topic to tell you how it all works. Let's go point by point.
Website promotion in the TOP of Yandex
Buying a domain name
Everything is simple here, you need to select it as close as possible to the request Domain name. As you can see, my friend didn’t bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, registering a domain in the .ME zone costs 790 rubles.
Hosting and website creation
At this stage I may be wrong about the prices, but I think everything here is free. He created a free demo site based on the website builder simple-different.com/ru/. At most, you had to fork out money for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, it takes about 15 minutes to set up;). The rest is a matter of technology, a simple copy-paste of materials from the donor’s website, for those interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of the Yandex commandments for webmasters - “Create sites with original content or services.”
In terms of internal optimization, everything is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to without www is present. Double home page is present, but apparently no one cares. The meta tags are filled in, see the screenshot below.
How to promote a website in Yandex yourself In principle, that’s all there is to creating a website. You can do it in 30 minutes.
External website promotion
I bought (rented), I can assume that there are 9 pieces of excellent and inexpensive SEO links, see screenshot.
How to promote a website in Yandex for free Analysis external links carried out using the service. All links such as “likes” Yandex are placed in footers and sidebars (see screenshots)
Link from sidebar
Footer link And so on for all the links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what they are can be found by following this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.
Bottom line
As a result, in just a month this site is in the TOP 3 for queries: etc. Cool! People flocked to register for the service, they paid money to the service, and the service deducted referral fees. Easy Money!
So, as I see, Yandex recommendations do not work at all. Nothing changes and with no help tricky ways It’s easy to put any GS in the TOP. It's a shame for other people who actually work. But I’m also happy for this comrade, really well done, he bent everyone over 😉
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