Among the billions of pages of Internet content, only search engines can help out the network user and help him find this or that information. But only a few have at their disposal the knowledge of effective search in the major search engines Google and Yandex, because they all have their own secrets and features.
I already wrote about the Google search engine in a post. And today we’ll talk about the search engine Yandex/Yandex.
Yandex is a search engine that can, based on your request, find the most relevant web pages, news, pictures, encyclopedia articles or products in the Russian-language part of the Internet, or answer questions about the weather or cultural events.
All you have to do is type a question, just as you would ask a librarian or a know-it-all polymath. For example, where do crayfish spend the winter? or brightest star in the northern hemisphere
Yandex is just program, not a person. There is no need to endow him with omnipotence: they say, everything will be found, just tell him.
No matter how hard its developers try, artificial intelligence So far no one on the planet has succeeded in creating it. Take this fact into account and do not try to ask Yandex “human questions”. This is of little use - he won’t understand.
Therefore, let's start with the most important subtleties of information search. The most important and basic thing here is the correct statement of the query in the line search engine. The request must clearly describe what you need to find in the depths of the Internet. For example, for one non-specific request “apple”, in the search engine results we notice the website of a political party, and explanations of the term “apple”, and various recipes, and many other pages (useful and not so useful). So in each of your requests you must clearly answer the question: what is the object about which you want to find information on the search results pages.
By the way, when you type a query, Yandex itself will offer you the most relevant options - search suggestions.
Now about the query: a very long query can either improve search accuracy or worsen it.
It is better to search in Yandex using phrases
consisting of two or three words.
Once you receive the results, wait to click immediately. Take a quick look at the suggested links. Rate: is this exactly what you are looking for? If not, then simply refine your request by adding new words.
If the topic of the query is specific, for example, regarding “the digestive system of the Spanish hedgehog”:o), then the query should consist of no more than 5-6 words (in most cases). When regarding your long (several words) query, the search engine produces nonsense, then you need to reduce the number of words in the query in order to expand the search area; in extreme cases, this is better than not finding anything at all. Perhaps in this option you will not get 100% what you wanted, but alternative approximate information is also good, for lack of anything better.
Advice: in case of very incorrect results for your request, the method of selecting synonyms and rephrasing your request helps. Sometimes this helps a lot in finding necessary information, because search engines focus on the occurrence of keywords in the text of the page, and if you change the query, then the results change accordingly.
By the way, there are a couple of secrets here.
Firstly,
Search engines have this interesting feature:
as "Advanced Search".
Advanced Yandex search is available at: http://yandex.ru/search/advanced
In the window of this most advanced search, you can slightly manipulate the results by setting certain parameters, thereby narrowing the search area.
As you can see, in the Yandex advanced search window, we can configure a specific region, word location, page language, page format, date added and much more. The search engine also has a similar and intuitive advanced search interface. Google system
Secondly, know:
Yandex generates the result taking into account
geographical region in which
the user is located.
In most cases it is really convenient. But what should we do, for example, if we want to order delivery of roses to a friend living in Ufa, but we ourselves are in Murmansk? This mode will interfere.
You can search in Yandex without taking into account the region using the advanced search form -
The form is convenient to use for a one-time operation. If you are making a series of requests, first set the region using the link in the upper right corner.
Thirdly, before searching in Yandex:
decide what exactly you want to find:
links to sites or an answer to a specific question.
With the first option, everything seems to be clear. We entered the words, got the result, then we began to methodically explore the proposed sites. Familiar, but long.
The second option is not so obvious. By the way, many (the same 85%) do not know about it.
Look, Yandex visits per month almost all sites Runet, even not particularly well-known and little-visited, and downloads all the pages somewhere to itself (on a dimensionless HDD). When you enter a query, then Yandex searches not on websites, but in its own pages that have already been downloaded, on that same dimensionless disk, or, as experts say, in the cache.
What does this mean? But the fact that
you can get an answer immediately search results,
quickly and without crawling sites.
For example, we want to know the year the Church of the Savior on Spilled Blood was built. Just enter the query “savior on blood” and the results will be:
"The Church of the Savior on Spilled Blood (architect A. Parland) was built by order of Alexander III and the decision of the Synod in 1907 on the site of the tragic death of Emperor Alexander II."
Got a response? Yes.
This is a simple example. Complex ones require knowledge special teams and dexterity. I’ll help with the first, the second will come with experience.
In order to effectively search the Internet, you need to know at least the basic principles of the functioning of search engines.
So, Yandex commands for searching:
1. If necessary search for the entire phrase, we put it in quotation marks.(By default, the search words can be anywhere on the page or absent altogether, and quotation marks force Yandex to search for the exact phrase.)
Example: "Red roses"
2. If the search words must be in the same sentence and it is allowed that there may be other words between them, then insert the ampersand symbol.
Example: Red Rose
3. If you need to withdraw pages that necessarily contain some word, then we add it to the request and put it in front of it plus sign
Example: "red roses" +Ufa +prices
4. The plus sign is convenient to use when you need to search taking into account a preposition; by default, the preposition can be ignored.
Example: "red roses" + in Ufa
5. If you put before a word space and two tildes, That Pages containing this word will be removed from the results.
Example: "red roses" +Ufa +prices ~~Russia ~~wholesale
6. If the word has synonyms or other words that are similar in meaning, then they can be listed through a vertical line, and we frame the entire listing in parentheses.
Example: "red roses" +Ufa +(prices | cost) ~~ (Russia | wholesale | wholesale)
In this example, the result will be pages containing “Ufa” and one of the words “price” or “cost”, while none of them should contain: “Russia”, “wholesale”, “wholesale”.
The entire list can be viewed in the Yandex help or in the memo; a link to it is in the advanced search form.
What is taking into account morphology when searching?
I'll show you with an example...
In Russian, words can have different shapes(cases, singular and plural, etc.) Whatever form the word is in the text of the page (even different from the form of the word in the request), Yandex will find it. For example, if the query is “go”, then the search result will find documents containing the words “go”, “is going”, “was walking”, “was walking”, etc. The request “window” will return information containing the word “window”, and the request “revoked” will return documents containing the word “revoked”.
Please note that when selecting word forms for search, Yandex distinguishes between parts of speech. For example, if you search for “computer” (noun), pages with the words “computer” or “computers” will be found, but not “computer” (adjective).
Basic search query techniques.
A lot has been introduced in the browser from the Yandex developer interesting features, designed to give users something that no other browser had. One of these elements is a modernized address line, on which several quite useful functions. This article describes the “Smart” address bar in the Yandex browser and its main features.
The most important feature for all users of this element interface in the Yandex browser - combining the search and address bars. The browser independently determines what exactly users enter - a query or a website address, and provides the appropriate information. If you enter something that could be both a website and a query, Yandex will give you both options.
After you select a query from the list presented, the program will remember your choice and go into the so-called “search” mode. If you want to enter a site name, you need to click on the cross symbol on the left side of the line.
This ensures both convenience when working with the program and a minimalist, uncluttered interface.
Hints
Every time you enter this or that information, Yandex tries to give you a lot of tips designed to make the surfing process easier. Here is a short list of them:
- A clock icon with arrows means that the user has already found information on this request or visited a flagged website.
- An icon in the form of a golden star - it is intended to show that this resource has already been added to the “Favorites” section (Bookmarks Bar).
- The arrow symbol represents the variety of query options shown by the application.
- An orange progress bar shows how the page is loading.
Additional buttons
To the left of the line there are 2 more buttons. The first, in the form of the letter “I”, moves the user to home page, on which the Yandex express panel is located. The second one is used to go back. However, it allows you not only to move to the previous page, but also to open the previous program from which you switched to the Yandex browser.
Find the answer to a question or go to the site
Enter the query, address or site name in the Smart line.
Press the Enter key.
- Request
- Website address
- Name of the site
","hasTopCallout":true,"hasBottomCallout":true,"areas":[("shape":"circle","direction":["top","left"],"alt":"Sites that you have been bookmarked","coords":,"isNumeric":false,"hasTopCallout":true,"hasBottomCallout":false),("shape":"circle","direction":["bottom","left "],"alt":"Sites you've already been to","coords":,"isNumeric":false,"hasTopCallout":false,"hasBottomCallout":true)]))\">
","hasTopCallout":true,"hasBottomCallout":true,"areas":[("shape":"circle","direction":["top","left"],"alt":"Sites on which you have already been","coords":,"isNumeric":false,"hasTopCallout":true,"hasBottomCallout":false),("shape":"circle","direction":["bottom","left "],"alt":"Sites you have bookmarked","coords":,"isNumeric":false,"hasTopCallout":false,"hasBottomCallout":true)]))\">
","hasTopCallout":true,"hasBottomCallout":true,"areas":[("shape":"circle","direction":["top","left"],"alt":"Sites on which you have already been","coords":,"isNumeric":false,"hasTopCallout":true,"hasBottomCallout":false),("shape":"circle","direction":["bottom","left "],"alt":"Sites you have bookmarked","coords":,"isNumeric":false,"hasTopCallout":false,"hasBottomCallout":true)]))\">
Search on sites with OpenSearch
In the Smart line, you can set queries to search a site that supports OpenSearch (for example, ru.wikipedia.org):
Enter the name or address of the site in the Smart line. If the site supports OpenSearch, a tooltip will appear on the right side of the line Press Tab to search in [site name].
Press the Tab key (an icon with the name of the site will appear on the left side of the Smart Row).
Enter your search term.
Press the Enter key.
To exit OpenSearch, in the Smart bar on the right, click .
- Entering the site name
- Site search
How to copy URL when searching on sites with OpenSearch
When searching a site that supports OpenSearch, the Smart Bar does not display the address open page, and the request text. To see the page address, click the Smart bar and then the button that appears Copy address.
Change search engine
Attention. The search engine will change in the Smart bar, on the Tableau and in the context menu.
-
Fill in the fields of the dialog box that opens:
Name: enter the name of the search engine (for example, bing);
Key: enter the search engine address (for example, bing.com);
Right-click on Smart Bar.
IN context menu select item Change default search.
On the page Search engine settings in the block Default search engine select the desired search.
Advice.
If the search engine you need is not in the list, specify it manually:
Click the Add button.
Hover over the line with this system and click the link Use as default.
Protecting the search engine used in the Smart String
Some programs try to change the search engine used in the Smart String without your knowledge.
The browser will not allow this - it will ask you to confirm the changes (enter the security code from the image). If you don't want to change your search, don't do it.
","hasTopCallout":false,"hasBottomCallout":false,"areas":[("shape":"rect","alt":"","coords":,"isNumeric":false)]))\ ">
What should I do if I entered the address of the page and it does not open?
If the browser is unable to open the page entered into the Smart Bar, it will prompt you possible options solutions to the problem:
- If you typed the page address incorrectly, the browser will display several links to existing pages with a similar address or offer to search for it in Yandex.
- If the page existed but was recently deleted, you will be able to view a copy of it saved in Yandex.
- If there are problems on the server, you can view a saved copy of the page or use Yandex search.
How to open a copy of a site saved in Yandex?
Smart line is a unique technology developed by Yandex Corporation and applied in Yandex.Browser. Distinctive characteristic This innovation is that through it you can both set search queries and directly enter the domains of sites that interest you.
Besides, with a smart line you will have access to:
- Search tips, which are no longer news for users of search engines such as Google or Yandex, but are an innovation in the world of browsers.
- Automatically corrects the keyboard layout if you select the wrong language for entering a query.
- If the site is quite popular among Internet visitors, then when you type its address, the smart line will offer to automatically display the name and address of the site without typing the full address.
How to take advantage of Smart String
To get all the advantages that the technology we are considering from Yandex Corporation provides to its users, need to download Yandex browser. It is advisable to use the official source https://browser.yandex.ru/desktop/main/?banerid=6301000000&zih=1 and download the program for Windows and others operating systems and devices from there to avoid infection by various virus programs.
Next, install the browser from Yandex Corporation on your computer equipped with Windows or another OS, or on another electronic device. The software installation process will not be difficult for you: just follow all the recommendations of the installer program.
How to set up Smart Line
Notice the two buttons located to the left of the address bar.
Using the first one, you can select the search engine that will be installed by default. The search engines available after installing the browser include:
- Wikipedia;
- Yandex;
- Mail.ru;
- Google.
Using the second button, you can configure the parameters of the search engines that you use, as well as indicate the values assigned to a specific search engine, by entering which in the Smart line, you can use the search engine you are interested in directly in it, and not the default one. To use this feature, follow these steps:
Another interesting feature of the technology we are considering is that it can work not only with built-in search engines, but also with the ones you installed yourself. How to do it? Use the step-by-step algorithm of actions presented below:
- Go to the website of the search engine you are interested in. Let's take youtube.com as an example.
- Find the field where users usually enter their queries and click on it using right button your mouse.
- A menu will appear in front of your eyes, in which you will need to click on “Add as a search engine”.
- In the window that appears in front of you, set a name for the search engine, under which it will be displayed in the search engine settings; install keyword(this is the name in this window for the value with which you will search in the Smart line if you have another search engine installed by default); Be sure to leave the field where the link is indicated unchanged.
- Click on "OK".
- Test the search engine you have installed by entering its value in the Smart line and typing queries.
What is Yandex.Stroke
This program was developed and released by Yandex Corporation. Its purpose is to search on a device equipped with Windows, both on the World Wide Web and on your electronic device. Yandex.String after installation becomes integral part taskbar of your operating system.
This program can:
- Transmit your voice orders to the computer.
- Search for what interests you on the Internet, both by entering a query and using voice orders.
- Get almost instant access to the sites you most frequently visit, or to the services of Yandex Corporation.
- Find any file you need on your hard drive, turn on the video or run the utility.
Installing and configuring Yandex.Strings
In order for the software to work smoothly and you can use its functionality 100%, you need to make sure that on your personal device one of the latest versions Windows, namely Windows 7 or higher.
Download the file to install the utility here: https://yandex.ru/promo/searchline.
After completing the installation of the software, which does not require any special knowledge from you, proceed to setting it up.
Start with appearance utility and its location on the taskbar. The developers have provided two solutions:
- Line mode, when you can see the field in the taskbar in which search queries are entered.
- Icon mode when there is no search bar.
To change Yandex.String modes, right-click on it. In the menu that opens in front of your eyes, click on the item called “Appearance”. In the next menu, select “Line Mode” or “Icon Mode”. In the “Appearance” item, you can also change the location of Yandex.String on the taskbar and place it either next to the clock or next to the menu called “Start”.
How to use Yandex.Stroke
Let's consider one of interesting features Yandex.Strings, namely the ability to give orders by voice. That being said, you need to know the following features of the utility:
- Voice orders are understood by the software only if they were given using the Russian language.
- Say one of the following phrases to activate the software: “Hey, Yandex,” “Okay, Yandex,” or “Listen, Yandex.” If the program has started working, you will hear a beep.
- If you say any phrase other than those listed below, the utility will consider that you are sending a request to search in Yandex. But, if you say “Restart computer”, “Open website” (for example, “open YouTube”), “Go to sleep mode”, “Open file” (for example, “open Powerpoint”) or “Turn off computer”, the software will understand command and will immediately execute it.
If you prefer to learn about the benefits of the product and how to use it through videos, then you can watch the following training videos on working with Yandex.Stroke:
- https://youtu.be/piAdqIlj8P0;
- https://youtu.be/3Mv8brn8zdo.
If you encounter problems while working with the program, use the Yandex.Stroke help, which is located at the following link https://yandex.ru/support/stroka/index.html.
If your site already has a sufficient amount of content, you need to think about convenient site search. Of course, you can use the built-in CMS tools of your site, or, if your site is made in pure HTML, you can write a script that will search the HTML site. But there is a third option, and it is more optimal - searching the site using search engines.
So, why is site search from search engines the most effective? There are several factors in favor of this:
- First, and most importantly: search engines, no matter how trivial it may sound, specialize in search. This is why you should trust the quality of their search algorithms.
- Search engines take into account the morphology of the language;
- Search tips are used;
- Correcting errors in search queries;
- Accounting for search statistics.
Search the site via Yandex.Search
The Yandex search engine provides a free, convenient search integration tool: Yandex.Search for the site.
As we have already said, site search takes into account morphology of the tongue, i.e. takes into account different forms of words, spellings, errors, typos, etc. Yandex search also allows you to search not only by a specific word, but also by its synonyms. You can create a database of synonyms for each word that you would like to use in your search.
Search for a site from Yandex has simple and flexible settings , you can easily customize its appearance: leave the standard, familiar design from Yandex or design it in the colors of your site. You have full control over the customization: from its appearance, to CSS styles and search elements. The search is carried out not only by text documents, but also based on pictures and videos, they are shown in a preview, the design of which can also be changed.
When searching on the site, as well as when searching through the search bar on yandex.ru, when you enter a word in the search bar you will be prompted list of hints, which will speed up the search process. Yandex will automatically create a database of private search queries and provide hints in accordance with it.
The search string can be supplemented with a tool refinement of search results. This means that a person will be able to find exactly what he needs, knowing the approximate date of publication of the material or the section of the site in which it is posted (blog, articles, help and support), or its format and language.
Searching the site will improve and speed up your indexing in the Yandex search engine, and will also help you create your own ranking of pages by importance, according to which the results will be returned; you will only need to report these pages to the Yandex robot.
In search statistics you will be able to see detailed information about the search queries of site visitors for a certain selected period of time.
To receive a search form for your site, you will need to specify the search name, site address and agree to the terms of service. You can then customize the appearance of the search form and the appearance of the search results. After this, you will receive ready-made HTML code to install on your website. More detailed instructions See below for installation.
Search a site using Google: Search for a site
The Google search engine also provides a convenient tool for searching your site: Google Custom Search: Search for Websites, it is, unfortunately, paid, but it has the opportunity to earn extra money on AdSense advertising.
Let’s say right away that the cost of annual search service for a website from Google will cost you at least $100. The cost depends on the size of your site and the average number of annual requests.
Google Search for work offers you the broadest search capabilities, using the same technologies as in Google search. Google guarantees high relevance, i.e. compliance with requests, functionality, turnkey integration.
Let's list the main features of Google's site search:
- Personalization. You can design the search as you like, you can remove the Google logo and place your own, change the colors, shape, in general the whole appearance.
- Multilingual. Search is possible in any language, you can set the default language or it will be detected automatically.
- Biased results. You can manually adjust the ranking and selection of search results depending on the date of publication, for example, the newer the material, the higher it ranks in the results.
- Refining by labels is like refining search results in Yandex; you create categories of materials that the user, if necessary, searches for.
- Search for images and illustrate search results with images that you can resize, or they will adjust automatically;
- No advertising;
- Indexing on demand, i.e. if you added new material, or made changes to the old one, then you yourself can send the Google robot to fix the updates.
- Synonyms. The query catalog is automatically filled with synonyms, different spellings of words (Toyota, Toyota), as well as abbreviations and their decoding.
- Select URL for autocomplete. Here you can manually configure and control the list of prompts that open for the user when he starts entering a query.
- The benefits of Google search include the fact that you can search not just one site, but several.
- Linking site search with others Google services. You will be able to track query statistics and visitor behavior, and the AdWords service will allow you to earn money by advertising.
When adding Google search to your site, you will need to specify the name of your “search engine”, a description and indicate the sites on which the search will be carried out. Then you need to choose the design of the search bar, after which you are invited to try out your search. You will then receive a code that you can add to your site.
Instructions: how to insert Yandex.Search into a website
Now let’s look at installing Yandex.Search for a website using our Nubex website as an example. The service code can be inserted into cms, integrated into the site, or you can simply paste the code into any suitable block of the site.
1. Go to the Yandex.Search website for the site and click the “Install search” button.
2. Fill in the required fields, add your site to the search area, do not forget to indicate the address Email. To successfully add your site to the Search Area, make sure your site is added to . Go to step 2.
3. Make settings for the appearance of the search bar: color, font, with or without background. Go to step 3.
4. In the third step, precise settings are made for how the search result will look and on what page it will be located (on the Yandex page or on your website). At the bottom of the page there is a preview of the results that you can focus on. Go to step 4.
5. Check the search performance on your site. And move on to the next step.
6. Now you need to copy the service code and install it on the website. Please note that there are two different codes for search and search results. Why is this necessary? You can set up a search string in one field or in a side column, and display the results on a separate page. This way the user will ask a query and be redirected to a page with the results.
7. Search results code can be 2x different types: iframe and html&css. What is the difference? Iframe is a simpler code option; it is more suitable for sites with complex designs, but it limits the ability to customize the appearance of the results. Html&CSS - search results will be designed in accordance with the CSS style of your site, and the code will be built into the entire structure of the site page.
8. Now go to the administrative panel of the site. We decided to set the search bar to home page our website, so go to the “Site Documents” -> “Home Column” section. And click the “Create text block” button.
9. In the text insertion field, click the “Source” button. The HTML code of the page will open; paste the copied code of the search form and results here. Click the "Save" button.
10. Refresh your website page. The search bar should have appeared.
Conclusion
When using any custom search engine, be it a search for a Google or Yandex site, you need to remember that the search is carried out not on your site as such, but on the pages of your site that are present in the index of the selected search engine. Therefore, you need to make sure that all the pages on your site that you want to make available for search are opened for indexing and included in the search engine index.
The Nubex website builder has a built-in search, the widget of which can be enabled for sidebars.
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