How to search for groups in contact by topic. How to find interesting VKontakte groups. Why are we doing this?

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload high-quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Gather your target audience for your business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains a complete list of all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Imagine Steve Jobs - black turtleneck, piercing eyes - trying to present the iPhone, standing in the middle of a Papuan village where there is not even electricity.

Despite all his genius, Jobs is unlikely to succeed with such an audience. Advertising placed on a site with an inappropriate audience is also ridiculous and ineffective. By advertising in public pages that are not suitable for your audience, you lose money and time. It is much better to advertise where your potential customers live.

How to find suitable VK groups for paid posts?

The standard functionality of VKontakte allows you to find groups that are suitable by topic (very general) or by name. This is not enough. First of all, because the topic is stated arbitrarily, just as the name does not always reflect the essence of the audience. It's simply too short for that.

I won’t dwell on the difficulties of choosing sites: they are known to anyone who has tried to advertise in public sites. Let's move on to solving the problem right away.

Another approach: we start with the user!

To find the sites we need, we just need to remember why this is being done. Our goal is to find groups where there are people receptive to our advertising. Let's then find these suitable people and see what groups they are in.

Of course, we won’t search manually. I bring to your attention the second tool of the SMMup.ru project - Search for groups based on target audience parameters. The tool is located at: http://smmup.ru/target.php

How it works?

The general idea is very simple:

1. You indicate the main parameters of your target audience
2. Based on them, a sample of users is prepared
3. The program collects data about which groups each user belongs to
4. The information is summarized, and as a result we see which groups are preferred by people who are our potential subscribers or clients.

Ha ha, you say. Well, as a result, MDK and EP will be the result - what every second person has subscribed to. That's no use!

That's right. Therefore, the fifth point is the most important! - consists of calculating compliance index.

To understand what this is, you need to remember the basics of marketing theory. The concept of affinity index is well described in Wikipedia. Let me remind you here that this is an indicator of how much better advertising is perceived by the audience of a particular site in relation to the audience as a whole (random people). It might be easier to understand with examples:

So here it is. The probability that a person in our sample is a member of a particular group directly depends on 2 factors: the size of the group and the affinity index of the site for this sample. But we know the number of subscribers of the group! So what's stopping you from calculating the fit index?

I’m turning this brief excursion into theory and moving on to practice. You don't have to delve into all the calculations with the matching index. Now you will see that it works and that's the main thing.

Examples of how the tool works

First, let's pick something very simple so that we can make sure that the idea of ​​a compliance index works.

For example, we want to launch a website dedicated to football in the regions and decided to advertise in small groups of fans of this sport.

Let's find out what football fans in Kaliningrad are subscribed to. We indicate the city, set the age from 20 years (after all, we need an adult and solvent audience), in the interests of, of course, we indicate football. We start the search and analysis.

We get a table with communities sorted by descending index (clickable):

The first lines with a huge compliance index are occupied by small regional groups of football fans. The remaining communities are predominantly male, i.e. The audience in them is “warm”, which also suits us well. Quite logical results, right? We could have obtained them using a standard search for communities, although it would have taken more time.

A more complex example. Let's say we sell some special software or service for, well, for example, realtors in St. Petersburg. Is it easy to find groups where realtors sit? Not so much anymore:

With a standard search we find only groups offering services...

But for smmup.ru this is not a problem. We indicate the city and position:

There is already something to profit from here, right?

Another example + a little subtlety in using the tool.

We want to sell fans of the Hobbit films some kind of accessory - maybe even the Omnipotence Ring with delivery in Moscow. We indicate “The Hobbit” among interests:

Oops. Somehow pale: small affinity (not tens or hundreds), vacancies... Something is wrong! Please note the notice above the table. Yeah, of course! After all, listing “The Hobbit” in your favorite films is not yet a sign of target audience. The film is quite popular. We add “Tolkien, The Lord of the Rings” to interests to gather the most ardent fans:

Sounds like a deal, doesn't it?

Briefly: how can the tool be useful?

There are many such examples that can be given. Go to the website and try it for yourself! You can specify many conditions for selecting an audience: gender, age, interests, geography, work... Specify a portrait of your ideal client - you get a list the best sites for advertising.

I don’t think that my readers need further explanation of how profitable it is to advertise in a small group with a homogeneous and active audience that suits your parameters. Let me just remind you that You can usually get advertising there very cheaply. Or even for free, if you can offer something more or less interesting. Small thematic groups are often conducted not for profit, but out of interest.

Use the tool (on this moment it's absolutely free)

Any social network(social network) consists of users, like you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, or simply an informative page for a specific catering establishment, a creative association, or a “skillful hands” circle.

Human psychology is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called grouping). It is this feature that marketers use to attract customers to a particular area.

Selecting public sites according to personal preferences

Whatever one may say, anyone who loves to draw will still subscribe to art supply stores, pages of artists or galleries, communities dedicated to the history of art, etc. A musician will probably look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or from whom I would like to learn.

"VK" provides such an opportunity for more high level than any other social network available. Surely you can easily select the best VKontakte groups just for yourself, based on your hobbies. But is this where all the possibilities end? Where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

1. Russian speakers all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of OK.ru.
2. Simple interface.
3. Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
4. What to see in the feed and what to turn off is decided by you, not the statistical module.

List of groups everyone should join

The best VKontakte groups are publics with millions of people. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these public pages is that they are created for women. Because regular readers of VK are representatives of the fairer sex.

Many so-called boy groups have a target audience of girls. Just ask yourself how many men will subscribe to a public page where clothes and outfits, even male ones, are discussed? How many women will choose a group where breasts and butts are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

• new.vk.com/lhack (life hack and everything connected with it);
• new.vk.com/ria (RIA Novosti, news in Russia and the world);
• new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
• new.vk.com/oroom (humor).

Men's choice

The best VKontakte groups for guys, to which 99% of men and only rare women subscribe, generally do not carry highly intellectual information for the most part, but among their posts there are purely masculine topics.

All this is just a cunning marketing ploy, because the majority of men are also not particularly distracted by the naked butt flashing in the feed, but news about his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not many girl gamers among us. And even those public pages where the description contains the word “male” may not be interesting to this entire contingent, for example: new.vk.com/fashionmenblog - a men’s group on VKontakte dedicated to fashion.

5 best examples See these groups below:

• vk.com/public39399586 - "Quoter Cynic";
• new.vk.com/public40613208 — “The boys will understand”;
• new.vk.com/academyofman - "Academy of Decent Guys";
• new.vk.com/chotkiy_paca - a men's group for Ukrainian boys, if you speak the language, you can subscribe - the posts are relevant in every country;
• new.vk.com/officialpages - this page was put here for a reason - it is with its help that you can monitor the emergence of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it keeps track of which are the best VKontakte groups. Its beauty is that it contains dry facts, strict censorship and, of course, news. If you don't already know movie news, you can easily track it, because before the premiere of a new movie, it appears in theaters. Official page"In contact with".

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all publications are displayed in the feed, because the Internet is very oversaturated. And the further it goes, the more and the more expensive its use on the part of both the user and advertisers. And if the first one does not think about the fact that he is being “heated up” for 6 rubles, then the second one spends 10 thousand to “heat him up” for 6 rubles.

So, you've decided to take a deep dive and start promoting. Then the best VKontakte groups for you are official:

• new.vk.com/team - VKontakte team. All legal and controversial issues of publics can be found here. This is where the initial publication of updated instructions and rules occurs. So you need to study it inside and out before you start creating any VK element.
• new.vk.com/vkgames - the first sign of the appearance of a new online game is sent here.
• new.vk.com/android_app - all VK applications for Android. Information, bugs, features, etc.

Advertising on VKontakte

Every VK user cannot complain about blatant advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which somehow force the reader to subscribe to another group where the product is already being sold. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that they are making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising sites. Check reviews here to avoid any trouble. From time to time it’s a good idea to look for reviews about yourself. If you find a negative one, that’s also good, because you’ll know what else to work on. And of course, to develop the resource, you should leave your comment, good or bad - it’s up to you to decide.

Online store or business page

Did you want to make your own website to promote products and services? You can use the free VKontakte platform for testing. In order for a search engine to find it, you need money, but from the very beginning, so that everyone around you knows about your products, this is the best option. Over time, many people do not switch to other resources because of convenience and cheapness.

Fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with a minimal investment. You remember, as mentioned earlier about an overabundance of information? This is the reason why you won’t be able to promote your page fairly and quickly.

Today, people quickly gain subscriptions with the help of promotions: “Publish, like, and “random” will choose a winner.” But among such promotions there are thousands of pages that do not give anything for free. They don't give anything at all. And shares often contain fake photographs from various flea markets (like OLX or Avito). Their goal is to get as many publications and subscriptions as possible. After 20 thousand they sell the page for further promotion of another topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the further material is completely uninteresting to you personally. And after reading the article and searching necessary information you will already see an impressive list of public pages of several dozen. Only over time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

To search for communities:

1. Enter the name of the task in this field, under this name it will be displayed in the history of all tasks in the Pro version, and under this name the results will be downloaded in the Flash and Pro versions.

2. Specify data for analysis:

• Enter a keyword or phrase in the nominative case by which you want to find communities. Please note that multi-word searches are not possible within a module.
• Specify whether to search by exact occurrence of a phrase or not. When you select "Exact occurrence of a search phrase", the results will include only those communities whose names contain the specified phrase or word form, and not any word from the specified phrase or a word with a different ending.
• In the Flash version, you can additionally specify a search for only official, i.e., verified communities.

3. Results settings filters:

• Select the type of community you want to find: community, public page or event - or select "any" if the type of community is not important. In the Flash version you can additionally find future meetings.
• If you are looking only for groups, select the type of groups you want to find: any, closed, open.
• Determine the geographic location for groups and events, as public pages information about geos is available only if they were created as groups and then transferred to public.

Additionally, in the Flash version you can:

• Set the collection of communities by the number of users, growth rate, the ratio of daily traffic to the number of users, the ratio of the number of likes to the number of users, the ratio of the number of comments to the number of users, the ratio of the number of posts in discussions to the number of users. That is, the collected communities will be arranged in descending order according to the selected parameter. Available when searching without specifying a city. This must be done before parsing begins.
• Filter the list by number of subscribers. Communities that do not meet the specified minimum and maximum subscribers will not be included in the sample. This must be done before parsing begins.
• Filter the list by keywords, which should not be in the community name (entered with a space).
• Filter the found communities by the date no later than which the last post in the community should be published. For this option to become active, you need to wait for the task to complete and click “Find last post dates.”

Once all the data is filled in, to complete the task you need to click the “Run” button in the Pro version and the “Search” button in the Flash version.

If you are using the Pro version, a completion message will be sent to the email you provided during registration. If in the Flash version, then you need to wait until the module finishes to save the results.