Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.
VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.
Benefits of social VKontakte networks:
- Different audience segments.
We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.
- Habit of buying online.
VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.
So, we need to sell through social media. VKontakte network, what needs to be done for this?
There are 2 vectors of promotion through VK:
- Creation and promotion of your community.
- Purchase of advertising in existing ones.
We will consider both options, and today we will talk about the first.
Many people here have a question: how many of them to create: one or several?
How many communities to create for business?
In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.
Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.
It is necessary to create several communities in the following cases:
- Different audiences.
If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”
In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.
If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.
- Bilingual business.
If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.
- Differences between offers in different regions.
For example, Internet providers do this, since their tariffs differ in different cities.
- Very intense marketing policy.
For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods, there is also a division by country (Belarus, Kazakhstan), etc.
The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.
When we have decided on the required number of communities to develop your business, we proceed directly to its creation.
How to create a group on VKontakte step by step?
Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.
The following window appears.
Step 2. Let's come up with a name.
I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.
Step 3. Select the type of community.
What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.
Below is a table that shows the differences between the different formats.
| Possibilities | Group | Public page | Event |
| Participants write on the wall | No | It is possible to disable this feature |
|
| Participants can “suggest news” to the community | No | No | |
| Participants can add new photo albums, videos, audio recordings, documents | It is possible to disable this feature | No | It is possible to disable this feature |
| Restricting access to community materials | It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers | No | Can be configured so that all users or only those invited by the administrator can participate |
| Block with products, which is displayed on home page communities | Eat | Eat | No |
| Event start and end time | No | No | This format is really only suitable for some meetings; a reminder about the event appears the day before the start |
| Display on participants' personal pages | The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it | If a participant often visits your public, then he appears in the top 5 in the block “ interesting pages", the page avatar is visible there and there is a greater chance that one of his friends will see your community and enter it | The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it |
| Community Invitations | You can invite 40 friends per day | No | You can invite members of your communities up to 5000 per day |
Think and choose what suits your business best: group or public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.
My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support, if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.
Step 4. Click the “Create Community” button.
Your VKontakte group has been created and you are in the “Edit Information” menu.
Group settings
- Name- we already have it.
- Community Description— here we write a description of the group, indicating what it does.
- page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
- Community Topics— select the most suitable topic from the list and indicate age restrictions.
- Web site— enter the address of your website, it will be displayed on the main page of the group.
- Comment filter— automatically deletes comments containing obscenities or words you specify.
- Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
- Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
- Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contacts block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.
Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.
I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.
Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.
If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.
Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.
If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.
VKontakte is one of the most popular and visited resources on the Internet. This popularity is due to the fact that VK provides enormous opportunities for communication. However, in addition to communication, you can also earn money with its help. Let's consider how to create a group on VKontakte (VK).
It should be noted that creating a group is a fairly simple task. But creating your own community is just the beginning. After that, it still needs to be filled with interesting and useful information.
Step-by-step instructions: how to create a group on VKontakte
Let's look at it step by step, how to create a group on VKontakte(VC).
A window will open in which you need to click on the “Create a community” link.
On next step, a new window will open where you will need to specify the name of the new VKontakte community. Keep in mind that the name should clearly describe the essence of your community and contain keywords. After all, it is by keywords that people will find it.
- "Group". Selected for users to communicate with each other.
- If you need to focus attention on your personal messages, select the item called "Public page".
- Option "Event", as the name implies, is chosen for organizing concerns, parties, and so on.
After selecting the required option, click on the “Create Community” button. That's all, the group has been created, and a page with the following settings (fields) will open:
- Name. Everything should be clear here. You must indicate the name that was entered in the previous step.
- page address. Specify the URL where the created VKontakte group will be available. It should be noted that you can choose more interesting options, and not just those offered by default. This important point as it will be Permanent Address, and future ones will remember him potential clients. Try to make the VKontakte group address memorable and reflect the essence of your activity.
- Community Description. This includes information that describes your business or your activities on a social network as fully as possible.
- Community Topics. You need to indicate the most suitable topic for your VK group.
- Web site. If you have your own Internet project, you can indicate it here. This address will appear on the main page of the created group.
- Age restrictions. You need to indicate what age audience the group will be for.
- Comment filter. Allows you to set up a filter that will automatically delete entries containing obscene words or any words you specify.
- Location. It only makes sense to indicate it if your company or office has a specific location.
- Community Posts. By activating this function, users will have the opportunity to write personal messages to the group administration.
- Wall. Here you need to indicate the type for the wall: open, limited or closed.
Off. News will not be available in the group.
Open. Everyone can post messages in the group.
Limited. Only the owner of the VK group can write posts, but anyone who wants can leave comments.
Closed. Any content is added only by the group administration. - Switches: photos, videos, documents, audio recordings, materials for discussion. They regulate the corresponding types of sections. Can be turned off, open or closed.
- Group type. Adjusts the visibility of the group for those people who are not yet members of it. There may be the following options:
- Open. Anyone can join the group.
- Closed. Before new people can join a group, the administrator must approve the application to join.
- Private. Entry is by personal invitation only.
So, we looked at how to create a new group in VK. Now the only thing left behind is to upload a photo (avatar). To do this, click on the “upload photo” button. A new window will open where you need to select a suitable photo. This can be your own photo or any other image you like.
You will then be prompted to crop the image to fit the required size. All that remains is to choose how the thumbnail will look and save the changes.
With this, the VKontakte group has been created, and you can start publishing new posts in it.
So, the article looked at how to create a VKontakte group and set it up so that it turns out to be an excellent platform that will inspire confidence among new visitors and will encourage people to want to make a purchase. It will also be useful to watch the video instructions:
CreationgroupsIn contact with- video
The process of creating a group or public on this social network is extremely simple, and in this article we will look at it step by step. Of course, creating a group is just the beginning, because later you will need one, but this is an excellent starting step.
So, let's begin. Click on the “My Groups” item in the right menu and in the window that opens, click on the “Create Community” button.
In the pop-up dialog you need to indicate the name of your future community and its type. The "group" view is usually used when you want to create a community in which users will primarily communicate with each other. If you want to focus on your own posts, and not on dialogue with users, then it is better to choose the “public page” community type. For this article we will focus on the “group”. After entering, click on the “Create Community” button.
The group has been created and its settings page opens in front of us. They mean the following:
| Field | Description |
|---|---|
| Name | Everything is clear here, this is what we indicated in the previous step. |
| page address | In this field you can specify the address where your group will be available. You can come up with something nicer than the default value. The only difficulty is that the address you choose may be busy, so sometimes you have to get creative. Take this field very seriously, because this will be your permanent address at which subscribers and clients will contact you (and remember). |
| Community Description | Here you can enter information describing the topic of your group or what your company does. Don't spend a lot of time on this field, it's not that important, so keep it short. |
| Community Topics | You can indicate what topic your group or business belongs to. In most cases, this can only be approximated. |
| Web site | If your company has a website, you should list it here. It will be displayed on the group's main page. |
| Location | It makes sense to indicate only if your company has a physical office or your group has strict regional boundaries. |
| Wall | There are several types. Type 1: disabled - the stream of news or posts simply will not be available in the group. Type 2: open - any subscriber of the group can write in your news. Type 3: limited - only the administration can write, and any subscriber can comment. Type 4: closed - only the administration can write and comments are disabled. |
| Photos, videos, audio recordings, documents, discussions, materials | These switches control the corresponding types of sections. They have three states. State 1: Off - This type of content will not be accessible or displayed. State 2: open - the corresponding type of content can be added by all subscribers. State 3: closed - adding this type of content is available only to the administration. |
| Group type | Controls the visibility of the group for users who are not already members of the group. There are three types. Type 1: open - any visitor can subscribe to your group. Type 2: Closed - Before a visitor can gain access to your group, you will have to approve their application to join. Type 3: private - the visitor will not even have the opportunity to submit a request to join and the group will only be accessible by your personal invitation. |
Now that we've set up the group, it's time to upload an avatar for it. To do this, click "Upload photo".
In the pop-up window, select the desired image. This could be your company logo or any other cute image.
Finally, select what the group logo miniature will look like and save the changes. Done, our group received a logo!
That's all, your new group has been created and you can now publish posts! Where can I get them? And this service will help you with this!
From this article you will learn how to create a group on VK in 2019 and configure it correctly. In particular, select the type of community, the name of the group, set up the main sections, fill out the description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and are just starting to figure out how to work VKontakte, this step-by-step manual will be especially useful for you.
Advantages and capabilities of the VKontakte group:
- Fast Creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
- For free. You can create a VKonakte group absolutely free, and with proper promotion, it can be compared in effectiveness to a landing page or website.
- Easily use. Most of the actions related to business promotion in VK are intuitive and simple.
- A lot of information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, etc.
- The biggest Russian-speaking audience of all ages - among them there are definitely your clients.
How to create a group on VK: step by step
Step 1:
Community creation
So, we already have a personal page and we need to create a group on VK so that everyone promotional materials post it there and don’t spam your account. On the left side of the menu, click on the “Groups” tab. A page will open that shows what groups we are in. At the top, click “Create a community.”
Step 2:
Choosing a community type
As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what suits you. And don’t be afraid, if necessary, the community type can be changed at any time in the settings.
Step 3:
Next, another pop-up window appears, where, depending on the selected type of community, we will need to write a name, indicate a category or topic, whether it will be an open or closed community, add a link to the site and physical address ( if there is one).
In field group name enter the name of the group. How to name a VKontakte group?
- Use the name of the company or brand.
- First name or last name for a personal blog.
- A keyword by which potential clients may search for you.
For example, if you are engaged in repairs in Moscow, then it is better to name the group [ Repair in Moscow] and write the name of the company or brand through a dash or vertical slash. Finally, click on the “Create Community” button and go to the page new group.
This is what the newly created group looks like. All that remains is to set it up and fill it.
How to set up a group on VK
Step 4:
Avatar
A VKontakte group avatar is an icon that is displayed next to the group’s posts in the news feed. To install it, click “Upload photo” in the upper right corner.
Recommended avatar size 200x200 pixels. Try to ensure that the picture chosen as your avatar is bright, concise and memorable. This will help followers differentiate your group's posts from others. After loading, VKontakte will first offer to crop the main image, and then adjust the thumbnail.
Step 5:
To continue setting up the group, click on “Manage” directly under the newly installed avatar.
Next, fill in the basic information about the group; this is what users who land on your page will see. In the description of the community we write what the group is about, for companies we list a list of services or goods, write (your advantages).
Here we can make the group closed or open ( better to make it open), put a nice page address and upload a community cover.
Step 6:
Recently, beautiful covers can be added to VKontakte groups, with basic information about the group and additional indicators. For example, like our group :
To add such a cover, you need to go to the community settings, click “Upload”, select a pre-prepared picture on your PC (1590 by 400 pixels in JPG, GIF or PNG format) and click “Save”.
To ensure that the cover is displayed correctly on tablets and mobile devices, it is better to place text and other important elements in the center.
Step 7:
At this point in the settings of your new VKontakte group, you need to enable or disable certain sections. We recommend disabling sections that you do not intend to use.
You can also configure the access level for all sections: open or limited. This affects who can add content to these sections. Open- can add everything, limited- only community administrators and editors.
Here you can turn on products, set the main and secondary blocks. This is what will be shown first when visiting a group, by default the group description or is shown at the top.
These are the basic settings that need to be made after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications And so on.
How to fill a newly created group
To add the first entry on behalf of the group, click in the empty field where the inscription “Add entry” looms temptingly. If next to the entry field the avatar of your personal page is lit, then click on the arrow at the bottom right and select “On behalf of the community” so that the entry can be seen by those who are subscribed to the group.
How to create a group discussion
Create discussions where users can leave reviews, discuss topical issues, share their vision, opinions, etc.
In order to create a new discussion, you must first enable them. Go to the group settings and go to the “Sections” tab. Choose one of the options:
- open— everyone can create and delete discussions;
- limited— only community administrators can create new discussions.
After that, return to the main page of your group and under the main photos, click “Add discussion”.
Group album and photos
Turn on the Photos section in Settings and create a group album. Post only real photos! This will help build trust. Click “Add photos” in the lower right menu of the group and upload them from your device.
The photos you add will be uploaded to the group's main album.
Also on the right you can find the “Photo Albums” tab and add a new photo album calling it, for example, “Repair of one-room apartments.” This way you will divide all the photos into separate categories for the convenience of users.
How to add products to a group
Another advantage of VK is the opportunity to create and develop an online store based on social media. networks. To do this, go to the “Section” tab in the settings again and turn on "Goods".
Settings will open in which you need to specify:
- city where your store operates;
- enable or disable comments on products;
- choose the monetary unit in which the cost of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
- configure where purchase requests will be sent: in community messages or in personal messages to administrators;
- store description.
Then you can add product cards on the community home page.
You need to fill out the product card as follows:
- category— select the category to which the product belongs, or if there are no suitable ones, put “Other”;
- product name and description— write the name of the product, a short description and its characteristics;
- photos product - you can upload different color options, as well as photos from different angles;
- price- the price of the product or service being sold.
If a product is out of stock, it is not necessary to remove it from the display and then add it again, just check the “Product unavailable” mark.
How to make a group interesting?
To make your group interesting, you need to make an effort and follow a few simple rules.
- Create quality content. Do not constantly publish posts with the content “Buy, order, call” and so on. There should be selling posts, but in moderation.
- The time when you could post cats and demotivators is long gone. Therefore, first, think carefully about what might be interesting to your target audience.
- Be consistent. Don't abandon the group and publish 1-2 posts a day.
- Do polls on the topic of what content your subscribers would like to see.
- Publish real photos office, store, warehouse, your workplace and yourself.
Conclusion. Well, now we have figured out how to create a group on VK, set it up correctly, add photos and the first entry.
Write in the comments the address of the group you created following our guide! Let's see who did better
Hello friends!
In today's article I will talk about the settings of the VKontakte group. Where to find them and what needs to be indicated in them in order to promote more effectively in VK. In general, the information will definitely be useful, so read below.
What are the settings for and where are they located?
Initially, when you create communities, you immediately go to the VKontakte group settings and there you need to set all the necessary data. In addition, usually the group settings constantly change depending on the tasks, and I’ll tell you where to find them later.
In the screenshot below, I showed where you can get to the settings of your community, namely by clicking the “Manage Community” button under your community’s avatar (in the case of a public page, it will say “Manage Page”.
Basic settings of the VKontakte community
Let's go through the basic settings of the VKontakte community.
Other community settings
Now let's look at the other tabs. “Participants” tab. Here you can see who is in your community, and also, if necessary, remove someone from the community.
These are, in principle, the basic settings of the VKontakte community. You can easily figure them out yourself, but if suddenly you don’t work in social networks at all and you need promotion, then you can safely contact us.
I provide consultations and also help promote VKontakte communities.
I hope you found this article helpful and will share the link on social media. Also, don’t forget to subscribe to blog updates to stay up to date with all the events.
That's all, bye everyone!
Thousands of people already read the blog, why aren’t you among them yet?
andreyspektor.com
Settings for VKontakte group parameters
In the group settings, you can open or remove the ability to add photos, video or audio files, text or graphic documents, create separate topics for discussion and create news notes at the top of the group. You can also change the name of the group, add a description, define the topic, change email address pages and attach to the location (city). The group type is also specified in the settings.
After you have created a VKontakte group, it is advisable to familiarize yourself with the settings.
Immediately after creating the group, we go to the settings section. But if you left the settings and went to another page, then you need to go to the “My groups” section (in the menu on the left).
Above the list of groups there are tabs - “Communities” and “Management”. Select the “Management” tab.
Only one of your groups should be shown here, that is, the one you created. But others may also appear if the owner of another group has granted you administrator rights.
Click on the name or avatar of the group and go directly to our community.
The group's functional menu is on the right, under the community photo. Select "Community Management".
The first field with the name of this group. You can select the name and enter a different one, or leave the same one.
The second field is the group's email address. The beginning of the address - “http://vk.com/” cannot be changed, since it indicates affiliation with the VKontakte social network, but the second part, in my case “club82228718”, can easily be replaced with a more memorable one. The email address can only be entered in Latin (English) letters and it must be unique, that is, no one should register such an address yet. To change the second part of the address, select it with the mouse and enter the new address. I chose the address “my_filosophya”, on the right it indicates that such an address is free. If the address is busy, try entering a different word or name.
For example, I show where the changed group address will be visible. At first, the changed address, in principle, is not needed, but in the future, when advertising the community, a beautiful group address can play a small, but still noticeable role.
The description of the community will be at the top of the group and is a more extensive explanation of the name and topic of the group. It is advisable to make a laconic, but at the same time succinct description, that is, short but explanatory.
The group description will look like this:
The subject is selected from the drop-down list. To open this list, click the mouse inside the input field.
If you have your own website, you can add the website’s email address to the group. Only in this case, I would advise that the site be close in topic to the group’s topic, otherwise there will be many refusals when going to the site, which has a very negative effect on the characteristics of the site.
Location - by default, the location specified in your profile (that is, on your personal page) is indicated. To change, click on the name of the region (in my case - Stavropol) and select the country, city, you can also add an address and place.
The black pointer on the map can be dragged - hold down the left mouse button and move it to the side.
The map scale can be increased or decreased by scrolling the mouse wheel (the cursor is inside the map) or using the “+” and “-” buttons on the left.
For further parameters you can choose one of a few values:
Open - in this setting, each participant can create new topic, new photo album, add entries or create topics, depending on the selected option. Every user can comment on posts, photos, videos or audio. That is, maximum permissions for users, they can do whatever they want.
Limited - in this case, group members can only comment on what already exists, but cannot create anything new.
Disabled - that is, these parameters will not be in the group at all.
Closed (wall) - only the administrator (or administrators) can add new entries. Ordinary participants can only read.
The wall is the main part of the group where messages are supposed to be added. Each new message is added to the top of the page, and previous ones are moved down.
By the name of the parameter you can determine what will be there. For example, by turning off photos, audio and video recordings, we remove the ability to create albums with photos, music and videos. Documents - opens or closes a section for storing text or graphic files.
Discussions - a separate section for the most popular topics or questions. A separate discussion page is created for each topic.
The “Materials” section is used for the most popular news or important messages, which should be in the most visible place, that is, at the very top of the page. Available for materials additional features- creation in the form of a note.
The group type indicates the possibility of new members joining the group.
“Open” group - anyone can independently join the group, without any restrictions (unless of course he is on the group’s blacklist). “Closed” - to join a group, a person submits an application and becomes a member of the group after the administrator confirms this application. And you can’t even submit an application to a “private” one; the administrator himself sends out invitations to join.
A user who is not a member of closed and private groups cannot see what is happening in the community.
All settings take effect after clicking the “Save” button, otherwise the settings will not change.
To return to the main page of the group, click on the group name at the top of the page or on “Return to Community” at the top right of the page.
Group registration poisk-v-seti.ru
How to make a description of a VKontakte community
April 11, 2016 Social network VKontakte
So, you created a VKontakte group, came up with and worked out its name, and now you are faced with the following questions:
- How to write a description of a VKontakte community
- What to write in the community description so that it attracts customers
In this article I will answer these questions in the most detailed way, and also tell and show with examples how to make a beautiful and working description of the VKontakte community.
How to write a description of a VKontakte community
Everything is simple here. Under the VKontakte community avatar, click on the button with an ellipsis.
An action window will open in front of you. Click on the “Manage Community” button.
Immediately below the name of your page is the “Community Description” field, which you should fill out.
Well, now let's talk about what should be written in the community description.
What to write in the description of a VKontakte community so that it attracts customers
I hope that before you begin describing your community, you have thoroughly researched your target audience. This is actually very important and now you will understand why.
First of all, the description should be short, meaningful and succinct. A person who looks into your group should immediately understand what interesting and useful things he will find in it.
The description should not go into “Show in full”. People are very lazy by nature and only a few are willing to click on the button to read the sequel.
Personally, I'm not ready. On VKontakte, people relax and communicate, and even if a person looks into your group, then try to make sure that he receives all the comprehensive information quickly and in a readable form.
It’s great if the description contains information about your USP - a unique selling proposition. Try to express the uniqueness of your project in one sentence.
- We are cheaper than our competitors because...
- Yes, ours is more expensive, but...
- You can only buy such an item from us, because...
It’s very good if there is a call to action in the description - join us!
And one more little tip. There is no need to overload the description of the VKontakte group with various embellishments. Please note that when the entire description is full of arrows and hearts, this greatly distracts attention from the essence of your project.
Let's see what description I made for my VKontakte group - Business online
Please note that the entire description text is visible at once and does not go to “Show in full”. Arrows help to break all the information into blocks that are easy to read.
In the description, I tried to reflect my unique selling proposition - the reader immediately understands that in this group you can find all the features of working with social network VKontakte from a specialist.
How to write a description for a VKontakte group
So, you want to make your description readable, but you don’t know how to add emoticons to the description of a VKontakte group. There is nothing complicated here either. You can get the emoticon you need in the Emoji VK group | Smileys (emoticons). You can see how this is done in practice in this video tutorial.
Recently, an increasing number of VKontakte communities have been using a pinned banner, which is made in the same style as the community avatar.
It looks very nice, but the whole point is that visitors no longer see the description of the group, since it is hidden behind the pinned banner. In this case, you can take out important information message that you want to convey to your visitors directly on the banner.
In my group, I put on the banner information about what interesting things my subscribers can find in the group, and this step by step instructions, video tutorials, webinars and news.
As an example, I would like to give another community, the design of which I designed some time ago. In this group, the description is also covered by a banner. Please note that the benefits and interests of customers are reflected directly on the banner.
The question arises: is it worth writing a description at all if you plan to pin the banner right away? We can definitely say that it is worth it.
If you correctly inserted keywords into the description of your VKontakte group, then both Google and Yandex may well bring you to the top search results. So, in any case, you should not neglect the description of the community.
Let's sum it up
- The description should be short, meaningful and succinct;
- It must be readable;
- The description should contain keywords and reflect your USP (unique selling proposition);
- The description should read the benefits, interests and pain of your target audience;
- There is no need to overload the description of the VKontakte group with various decorations in the form of hearts and arrows - this distracts attention from the essence of your project;
- The description contains a call to action.
What is the description of your community? If you have any questions, don't hesitate to ask! I'll be happy to answer.
Tags: VKontakte business, group, VKontakte Group, creating VKontakte groups. You liked the article, share it with your friends!
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