Whoever owns the information owns the world. For websites this statement is very true. In order to find out the traffic to someone else’s site, you need to identify all possible resources and methods that can find out someone else’s statistics. This post also describes an excellent method to find out the traffic on someone else’s website.

You can find out the traffic to someone else's site using:

1. Liveinternet;
2. Yandex Metrica;
3. Alexa;
4. Ratings analysis;
5. Analysis of a competitor's website.

Counters

Liveinternet

I can also recommend from our employee, it is very convenient for collecting the semantic core.

Then, after receiving the competitor’s CN, you need to identify the competitor site by CN and check the frequency. Based on this, you can calculate the approximate attendance. Let's look at an example:

website: site.ru

keys:
key1;100;3
key2;150;1
key3;200;6

Let's decipher the first line: key1 - keyword, 100 - frequency, 3 - position in the search results.

To calculate now we need CTR, let's take statistics from foreign web studios. Let's distribute CTR to positions.
As you can see, the data differs greatly in the first 3 positions from the results of the analysis of other years. Personally, I think it’s just a matter of years, not companies. Every year the quality of sites and search results improves accordingly.

For the third position, the approximate CTR is 10%, again, this greatly depends on the written title and snippet, topic. Everything is individual, these are just averages. Let's continue counting.

With 100 requests per month and 0.10 click probability, we get 10 visits per month for one key. If we calculate the entire semantic core, this will give us an approximate result, but as you can see, the method is quite labor-intensive, but possible.

There are also services for automatically collecting positions. And if you take the average CTR for each position, creating a small program will not be difficult at all.

If you approach it smarter, you can derive the formula.

A= i=0nV(ki)P(ti,si,hi,z)

A – Required value (amount of competitor’s traffic per month).

V – Function for obtaining the number of requests for ki(wordstat).

P - Function for calculating CTR (click probability).

ti- Title and snippet (as you know, the title and snippet represent the site in search engines, in the search results, ti helps the user make the right decision).

si- Position in the top of the site by key ki.

hi- Urgency factor of the key (for example, “order a tow truck urgently” people

will not study the results, but simply search fast decision Problems.

On the contrary, the key “buy a wedding dress” is one of those queries in which girls can reach page 10 after looking at all sites).

z - Brand reputation coefficient.

The formula, of course, is generalized, because Geo-dependence is not taken into account (at a minimum), and the functions of obtaining brand reputation and the title+snippet click-through rate are not described in detail.

Although it can be assumed that coffee The clickability of the title+snippet depends on:

1. occurrence of ki in title;
2. occurrence of ki in the snippet;
3. the presence of attractive/interesting words (click, at a price of 739 rubles, cheap, discounts, etc.);
4. cof. attractiveness favicon.

If you go even deeper,

1. Parse the entry into the title and snippet:

a) full entry;

b) incomplete.

You can also break down “incomplete” into further subparagraphs (how incomplete) ... and so on. We could go on for a very long time, so let’s end here.

By the way, we have a lot of instructional articles that contain a lot of practical advice with a history of many years of practice. Of course, we were thinking about setting up a thematic mailing list, but we haven’t had time yet. So what's most convenient

Site traffic is one of the main metrics that can show how in demand and popular a resource is among Internet users. But as a rule, not all pages of the site bring the desired result. To understand where and for what queries more traffic comes, let’s look at the traffic to specific pages using Yandex Metrics.

How to view traffic to a specific page in Yandex Metrica

When we are working with a large project, it is important to analyze not only the entire site as a whole, but also its individual segments, that is, categories or groups of products. Using the new Metrica, we will compile a report on the statistics of traffic to categories or individual pages of the site.

If we are engaged in SEO optimization, it is important for us to evaluate search traffic. To do this, go to Metrica: All reports – Contents – Login pages.

If we want to see unique visitors for a specific page, select: Metrics – Basic Metrics – Visitors.

The example shows that when nesting is used in the URL, we get category statistics, and then statistics for each individual page.

Now you can evaluate and compare the results with your current site rankings by checking queries using the free Majento program. Next, we are engaged in optimization and addition of information on landing pages.

Search phrases for a separate page

If we don’t know which search phrases or key queries generate traffic for a particular page, we’ll create another report in Metrica.

To do this, copy the URL of a specific page and go to: All reports – Sources – Search phrases.

Let's segment the results: Behavior - Login Page.

We get a list of queries by which users access the site page. For convenience, any report can be saved in “My Reports” and exported to Excel spreadsheet or PDF.

Learning from the mistakes of others and adopting the tricks of industry leaders is a winning tactic for competent managers.

That is why more and more entrepreneurs are becoming traffic spies, trying by any means to obtain information about traffic to a competitor’s website, the sources of its traffic and the main search queries. Such studies make it possible to quickly achieve your goals, saving budget and time.

Do you want to reach the TOP and increase sales? Find out below what algorithm of actions is applicable for the correct analysis of competitors' traffic!

Why do you need to analyze the traffic of another company?

If you are just planning to open a project, studying statistics will be an excellent option for testing your niche. The data obtained is a guide to the upcoming scope of work, as well as audience coverage when using the same keywords as a competitor.

In addition to assessing the potential of the industry and the level of future income, checking the traffic of someone else’s portal will help:

• choose best strategy website promotion based on successful solutions of competitors;
• decide whether to buy this or that site;
• understand whether it makes sense to post guest posts on the site;
• find out the approximate conversion rate from competitors;
• study their strengths and weaknesses;
• choose a benchmark in terms of content and usability.

Have in mind!

In Internet marketing, there is no magic button that, when pressed, will get maximum targeted traffic to your site. The secret of success is unchanged - you need to take care of your visitors, regularly publish honest and original articles, and improve your service.

But thanks to the analysis of the resources of colleagues in the field, you can learn about non-standard promotion methods and small tricks that can benefit your project.

See how it's done...

Analyzing competitors under a microscope

The SEO intelligence plan is as follows:

1. We calculate direct competitors

Look for similar websites with properties you are interested in (price range, similar geographic location, specific services). Having thought through the nuances of your activity and product, it will not be difficult to determine the important factors of labor.

Enter related to your business into the Google and Yandex search bar. key phrases in different variations. Then carefully study the search engine and advertising block- get to know your opponents by sight.

2. We stop at 3–5 sites

Don't try to cover the vast - limit yourself to a few high-quality projects from competitors. Opt for experienced, proven resources that are involved specifically in your niche. Pay special attention to industry leaders.

3. Look at website traffic

Use attendance counters for this, manual check or special programs, free and paid services. Below you will learn details about each technique and type of analyzer!

Advice: Regularly study your competitors, taking into account not only the number of visitors, but also traffic channels, mentions on social networks, and key queries from the TOP 10. This will make the picture more complete and objective.

Simple ways to find out your competitor's website traffic

So what options are there?

• Counters

Most resources have informers in the footer or side column that show the number of views and readers per hour, day, week, month.

• Page "Advertising on the site"

Owners of popular sites usually do not hide traffic data from search engines from potential advertisers, sometimes even providing interesting facts about the demographics, gender, and age of the audience.

Example on Jlady
Example from Dajlapu

Please note! This information is not always up to date. You need to trust only those online platforms that indicate the date last update statistics.

• Request numbers in person

Nothing prevents you from pretending to be an advertiser and asking a blogger about the traffic to his resource. This is one of the most reliable methods, but even it does not guarantee 100% objectivity. The webmaster is able to fabricate data to increase the interest of advertisers. In addition, not everyone has it installed and configured correctly. Google service Analytics.

• Assumption

The most inaccurate method. You can also determine the popularity of a site by indirect factors. For example, by the number of posts, likes on buttons social networks, shares and comments (we take into account the average). Backlinks and a guest book will help you evaluate how alive the project is.

If the website is associated with a YouTube channel, VKontakte, Odnoklassniki or Facebook groups, be sure to go to them and analyze the activity.

Services for assessing search traffic

You're probably wondering which ones? The list of the most popular analyzers is as follows. The data in the table and prices are current as of December 2017.

Service	Market	Paid version	trial version	Free version
	CIS, US, EU	$1099 per month	—
	CIS, US, EU	$19-$2500 per month	—	Yes, 10 requests per day
	CIS, US, EU	$99.95-$399.95 per month	—	Yes, 10 requests per day
	CIS, US, EU	$99-$999 per month	7 days for $7	No
	US, EU	$99-$149 per month	7 days	No
	US, EU	N/A	N/A	Yes, limited functionality

SimilarWeb

If the subject’s website does not have a traffic counter, we recommend using the analyzer mentioned above (before the rebranding it was called prodvigator).

This easy-to-use, multifunctional service demonstrates search analytics, provides analysis of keywords and paid results. In addition, you can find out the position of the resource, monitor backlinks, receiving data in the form of understandable infographics.

You can also find competing projects that are most similar in traffic and relevance

Without registration and free version functionality will be reduced. Individual plans start at $19 per month, and for companies - from $499.

Allows you to obtain information about site traffic in a matter of seconds. An analysis of keywords, product advertisements of other companies, and a visual comparison of their domains are available for viewing.

You will receive an analytical report on the success or decline of the site’s position, and you will be able to carefully study the advertising strategy of your competitors. The presented service also makes it possible to study the authority and types of backlinks, audience engagement from social networks.

Price for monthly plans - $99.95-$399.95, there is a free version.

A reliable assistant to an optimizer aimed at winning the fight for visitors. It focuses on cross-link analysis, domain name comparison, and key query checking.

Knowing your opponent's articles that received the most shares will help you adjust your content strategy. And reports on the dynamics of the growth of its link mass will make it possible to eliminate the likelihood of falling under the filters of your own resource.

Website owners note not only the efficiency and versatility of the platform, but also its high cost: from $99 to $999 per month. For this reason, the purchase tariff plan It is only advisable when we are talking about working on a large portal.

Alexa

This service is used to determine the popularity of a site using the Alexa Traffic Ranks parameter - the amount of visitors from social networks, search engines and other sources.

On alexa.com, the user will receive information about the most popular sites in different categories and countries, and will quickly find similar projects, that is, their direct competitors, based on the overlap of keys and audiences. A useful tool is a competitor keyword matrix: it will show you the queries you are not using that will bring in new readers.

Issue price - $99 for basic version and $149 for advanced (monthly).

Another foreign service with a demonstration of ranking, intended mainly for English-language blogs.

By visiting, you will be able to find out the traffic of the resource, as well as the age, gender and geographical location of the target audience. Such knowledge is indispensable for those who want to win the favor of potential readers and product customers. However, you will receive this information only if the competitor himself added his online store here for audit and promotion.

You should only think about using the service if you have an English-speaking business.

LiveInternet

Do you want to know the traffic of a competitor’s site?

If the numbers on the counter of a competitor's site from LiveInternet are hidden from outsiders, enter http://counter.yadro.ru/logo;site.ru/?29.1 into the browser line, replacing site.ru with the name of the desired site. Thus, you will see the number of views and visits per day, week and month.

Data Accuracy Warning

The services are not responsible for errors in calculations, so you cannot rely entirely on the statistics provided. Each site uses its own algorithms and metrics, the error of which is 20–70% in the direction of overestimation or underestimation. Moreover, finding out the exact traffic of a young or small site is most problematic.

Therefore, treat the data received as relative, compare your competitors with each other, figure out how much you lag behind your competitors.

Conclusion

In addition to analyzing competitor traffic, analyzers can provide a lot of useful information. Therefore, we advise you to test all popular programs and extensions.

The most important thing you should understand from analyzing the traffic of competing businesses is not the absolute numbers, but the strategies that allowed you to achieve your goals.

Which service do you use, and how useful is it? Share your experience in the comments!

Hello, dear readers of the blog site. Today I want to talk about such a concept as site traffic. Probably, the question of how to recognize and check it arises immediately after the launch of this very resource, and this is correct, because attendance is everything to us (the higher it is, the more you can do).

Although in certain moment The question may arise about checking the visitor’s website not for your own project, but for someone else’s, which will also be quite logical, because it is always interesting how successful your competitor or colleague is.

Today I will try to combine all aspects related to visitor counting in one article. We will talk about ways to find out and evaluate the traffic to your site, look at which statistical indicators you should pay attention to and which ones can be left without special attention, and look at how you can find out or at least evaluate the popularity of someone else’s resource (with or without counters).

Well, in fact, we’ll find out which counters exist and which ones can be used in your project.

Basic ways to check site traffic

Naturally, I would hardly be able to fit all this into the framework of one article, but much of what I listed above and regarding counting visitors, I have already described in some detail, incl. All I have to do is provide the necessary links with small comments on the topic. But some things will have to be considered within the framework of this article. Actually, let's get started.

Why keep your finger on the pulse of your website traffic?

But if the entry points are the internal pages of your resource, then this could be the result of a successful investment in contextual advertising, or become the result of successful and correct optimization and promotion.

Exit point— the last page viewed in the session.

Bounce Rate is an attendance statistics parameter that shows the ratio of sessions with a unit depth (the entry point coincides with the exit point) to their total number.

Although this parameter is called an “indicator,” however, for many types of projects it will not be indicative. For example, the notorious “pizza delivery” will give a failure rate of 100 percent and this will be normal (the visitor came in, saw the contact number and left to call and order pizza).

At the same time, for ordinary information resources (well, probably like my website), checking and analyzing the bounce rate will be very revealing. Although, again, if you have it in the region of 50 - 70 percent, then this is not a reason to ring the alarm bell, especially if your resource has a wide audience (diversified, has many topics).

You should start worrying if your information resource failure rate approaches 90 percent. Here search engines can express their opinion to you in the form of lowering your resource in search results, which will be followed by an immediate decline in attendance.

How to find out traffic to someone else's site

Well, in conclusion I want to talk about how to find out or estimate traffic to someone else's website, whose visit counters are locked with a password or are completely absent, which is quite a rarity, but it still happens. Let's start with this very case, when no client statistics systems are installed.

In this case, the only way to find out the attendance of someone else’s project will be an approximate and rather indirect assessment of it using . At the link provided you will find a large article dedicated to Alexa and ways to improve this indicator, but if you are too lazy to read, then I will briefly talk about it.

In fact, Alexa Rank appeared on the Internet even before the Google search engine, which already speaks of its importance. But, unfortunately, the principle of operation on which the collection of traffic statistics in Alexa is based does not work very well in RuNet. Why? Yes, because few people have their Toolbar installed in their browsers, which collects data about sites viewed by users for its subsequent interpretation and processing into a ranking of the most visited resources in the world and on the RuNet in particular.

In short, the place of the resource you are interested in (for which you want to find out and check traffic) in the Alexa Rank will tell you (for RuNet very, very approximately) how visited it is. For example, the site has an indicator (this is the place it occupies in the world ranking of the most visited resources in Russia), and the real traffic of mine now may well not correspond to the place it occupies (significantly differ from its neighbors on the list).

But if someone else’s website, where you want to know traffic, has some kind of client statistics system, then you can try using 2ip service— enter the address of one or more other people’s resources into the form provided and receive this data. I can’t say how effectively this service works, but I didn’t have any problems with it.

Previously, by the way, it was possible to look into the statistics of the liveinternet counter, which was locked with a password, but now, it seems, this hole has been covered. Previously, it was enough to insert into address bar browser the following URL:

Http://counter.yadro.?29.1

Instead of “site”, insert the domain of someone else’s site whose traffic you want to know.

There is also a wonderful service called LiveInternet statistics archive, which allows you to see site traffic according to the LI counter version, even if its owner has blocked the statistics with a password:

If such a counter is not installed on the site at all, then it’s a disaster, but LiveInternet is quite popular and even many giants install it (just for fun, try to break through the ubiquitous Fb.ru on this service - just sit down first, otherwise you will fall :)).

Good luck to you! See you soon on the pages of the blog site

You might be interested

OpenStat - visit counter and rating (formerly SpyLog), installation and work with statistics New Ingate Book: A Practical Guide to Comprehensive Web Analytics
HotLog - registration in the ranking of sites and receiving a visit counter code
Rambler Top 100 - how to add your site to the rating (catalog) and get the visit counter code
Yandex counter visible on the site - setting it up and installing the informer
OpenStat - free system collection and analysis of website traffic statistics (formerly SpyLog)
How to install hit counters in WordPress and SMF - insertion method to improve counting accuracy
Mail.ru rating - registration in top.mail.ru, setup, receiving a counter code and visit statistics capabilities Why do you need analytics, how and what is the best way to collect site statistics?
How to insert visit counter code into a site running Joomla using the Custom HTML code module or directly into a template

“Blogger Cheat Sheets”, URL of which: http://site/

Create a new personal report

To generate a report according to your wishes: “Reports” - “My reports” - “New report”.

What is a “View Page”, “Login Page” and “Exit Page”

A distinction should be made between “View Page” (), “Login Page” () and “Exit Page” (). It is more reasonable to estimate traffic within all views of the specified page. Keywords should be taken only if the page being studied is the login page to the site. When looking for reasons for leaving the site from the page under study, it is appropriate to analyze those visitors who leave it, regardless of where they came from.

Visitor movements
other site internal page page of interest internal page other site	+	-	-
other site internal page page of interest other site	+	-	+
other site page of interest internal page other site	+	+	-
other site page of interest other site	+	+	+

Statistics for one page only

To display statistical data within one specific page: “Segment” - “Behavior” - “View” - “View URL” - specify the URL in the highlighted field

“Traffic source” for an individual page

By default, the new report analyzes “Traffic Source”

If you click on the plus (the “Tree list” item must be active), a sublist will be shown, in this case “Traffic source (detailed)”

You can change the name of the nested list or its order in the pop-up window by clicking the “Groups” button. In this case: the “Groups” button - “Behavior” - “Login Page” - “Login Page” - hold down the left mouse button over the “Login Page” block - move it in front of the “Traffic Source” block - release the left mouse button. There you can add to the end of the list: “Sources” - “Search” - “ Search system(in detail)". After the above steps close modal window by clicking the "Apply" button

Traffic to a specific page

Total page traffic for reporting period you need to look in the line “Total and averages”. In order for the data to be displayed on the graph, you must check the box.

In order to add a column with the number of unique visitors: button “Metrics” - “Basic metrics” - “Visitors” - hold down the left mouse button over the “Visitors” block - move between the “Visits” and “Bounces” blocks - release the left mouse button — “Apply” button

To make a graph for the “Visitors” column, click on its title. Clicking again will rebuild the table in ascending order of the values ​​of the column in question.

Share of internal transitions to the page being studied

To find out the percentage, click on the percentage symbol. Analysis: number of visits to Home page(68%) more than the number of transitions to the Home page from the internal pages of the site (100% - 68% = 32%)

It is more clearly shown on the “Pie” graph.

The trend over a long period of time is more obvious when drilled down by weeks or months. Here you need to set the required “Accuracy”. Analysis: the share of internal transitions to the page under study decreased during the year

Analysis: I also noticed earlier that there was a rather large gap from other internal pages. With what it can be connected? What exactly do people want to see on Home? View a live sample? See what you can do on Blogger good blog? I suggested that they needed a further step, namely a page describing how to start a blog on Blogger. The number of clicks to the Home page has decreased slightly, and the link has become the most popular.

Where do visitors come from to the analyzed page?

Analysis: visitors come mainly from browser bookmarks (“Direct visits”: 53%). Overall, their satisfaction is higher than that of visitors from other sources (“Rejections”: 19.9%)

Analysis: approximately equal numbers of users come from Yandex and Google, but Yandex selects search queries less successfully (“Rejections”: 34.6 %)

Save personal report

In order not to configure each time, you can save the resulting report

In the future, you can work with it by clicking “Reports” - “My reports” - the name of the saved report