Website. Ruslan Galiulin is in touch. Today I want to talk about contextual advertising from Google and some nuances of working with it. Like many bloggers, I decided to write about the problems I encountered and talk about my earnings.
Every day the Runet is updated with new web pages of various types. However, many site owners simply do not know how to organize income with their help, and only fill their own resources with context for their satisfaction. In reality, there are many ways to monetize a site, from participation in to placing blocks of paid advertising. One of the interesting resources that deserves attention and allows you to earn real money is Google Adsense.
Here are my earnings only on Edsense for November 2016 on the 22nd day of the month (I took the screenshot during lunch -))).
Why do you need Google Adsense?
The American search engine created this tool to display paid advertising on partner sites, whose owners earn money from visitors clicking on it. To do this, web developers, during website layout or further optimization, provide for the placement of special blocks. They display advertising in graphic or text form. It can also be installed on the web resource search string Google to find content both directly on the site and in external search results. If you click on ad blocks in the same way, the Google partner will also receive a reward.
How to log in to Google Adsense in Russian
When you go to the Adsense start page, all information is presented in English. A large number of people do not speak this language perfectly, so they believe that they will not understand the registration and close the resource. But you just need to scroll down the page and select the “Russian-Russian” setting in the drop-down menu. All text and registration buttons will be immediately translated into your native language.
Another available option is home page Click the Sign Up Now button, and in the URL that appears, replace the en setting with ru. You can also select a language from the drop-down menu.
The procedure for connecting your site to Adsense
To become a partner of Google and display its advertising on your web resource, you need to click on the “Register” button. Next, you will be asked to fill out a form where you should indicate your email on the Gmail resource, information about the site (domain and content language). After saving the entered data, a message will appear stating that they will check within 7 days and report the result of the connection. In most cases this takes about 2 hours. To activate you will need to receive in order to receive payments in the future.
You should apply for a partnership after the site is already fully launched and filled with content. Otherwise, Google will refuse the connection. Resources that contain only images, videos or Flash animation are not allowed for partnership.
If the website has not yet been finalized, but you still want to register and explore the possibilities of Adsense, suitable option is to create a blog on the Blogger service. It is interesting because it is completely free for users and allows you to connect advertising from Google without working with HTML codes. Another option to register is to connect your YouTube channel.
Effective advertising blocks for websites and blogs
To place an advertising block on a web resource, you need to create an HTML code in your account. After this, log into Google Adsense in Russian, which will make all further actions intuitive. personal account. First, you need to click on the “Advertising units” tab, then activate the “New advertising unit” button. Next you need to make a few settings:
- Enter a name. With its help, you can always find a block and monitor its effectiveness.
- Determine the size. Google Adsense itself recommends formats that give the best results. You can also choose others standard formats or customize the banner to your size. To do this, expand the “Displayed” submenu.
- Select type and style. There are several options for displaying ads: graphic, text and mixed. Google recommends focusing on the latter, since in this case there will be a greater volume of coverage, and, accordingly, earnings. You can choose a standard block design style or edit the template to suit your web resource.
- The last 2 settings “Customer Channels” and backup ads do not need to be configured.
After clicking the "Save and get code" button, the html code appears. It is copied and pasted in the place on the site where you want to place the ad unit. You can also trick it up with the help of this advertisement.
Bloggers whose web resources are made on WordPress, Joomla and other engines can use special plugins. In this case, you won’t have to deal with html codes, but it will be enough to connect ad units to certain modules. But I don’t really use these plugins and insert blocks from my personal account.
ADVICE: Test different options for placing blocks both in the text and under headings. Use different sizes blocks, since the effect may differ several times on different topics.
Don't forget to like and subscribe to blog updates. All the best -))).
Sincerely, Galiulin Ruslan.
Greetings! Dear readers of the Coolinet website. Today in this article, we will talk about another option for passive income on your website. Namely, about earnings in ( Google Adsense). We'll take a closer look at how register in this system, how to obtain and place the code for advertising blocks that will be broadcast on our resource. We'll see how much we can do with this earn per day, how much comes out per month. How much will a site earn with traffic? 800 — 1000 unique visitors. And of course we will withdraw the money we earn.
A short introduction
Many web masters, when they think about monetizing their website or blog, start with Google Adsense (Google Adsense), and not with the Yandex Advertising Network (YAN). There are objective reasons for this. In general, get approval from Google to post them. promotional materials, much easier than in Yandex. By and large, even a very “young” resource can apply for approval and acceptance of a site in Google Adsense. However, you need to understand that even though Yandex has stricter site requirements, Google can also refuse; the basic wording is not enough.
Yandex has basic requirements for passing moderation: traffic from 500 unique visitors per day for several months. As well as hosting the site on . Unfortunately, a site hosted on various sites - narod, ucoz, holm, chat and the like - will not be accepted in YAN. By the way, this is one of the main disadvantages free hosting, you can read more in this article -. Well, accordingly, the site should not contain materials prohibited by law of the Russian Federation. The site must also have convenient navigation, do not contain a lot of advertising and so on. We will definitely talk in more detail about all the nuances of working at RSA in a separate article.
The site on the pages of which you are now located - COOL inet, was first accepted into the Yandex Advertising Network, and quickly and the first time. Which I am of course very happy about! Then I already sent an application to Google AdSense. However, I will start with Google, simply because most website owners begin to make their first profit from it.
Register with Google AdSense
So, now that we have become a little familiar with this system, we can start registering. To get started, go to this page https://www.google.ru/intl/ru/adsense/start/. Here we will see a cheerful housewife, a businesswoman and a teacher. Everyone is pointing their fingers somewhere, everyone except the housewife - she is cutting cheese. In short, people with all their appearance show that absolutely anyone can make money from advertising and without straining at all! Great, that means we can make money too, let’s check...
Stage No. 1
Fill in the field password thereby confirming your rights to your Google account. If you do not yet have such an account, you will have to register one.
After that, fill in all the fields as shown in the screenshots below.
Now we need to connect our site with Google Adsense, for this we need to embed the code (screen below). Let's copy it.
And add it to your website. If your website is made on WordPress, this is very easy to do. Go to the tab appearance then select title.
Now we find the tag at the top and paste our copied code from Google AdSense into it.
After posting the code in your account, we confirm this. And now we just have to wait for our site to be approved by Google. If the resource meets the requirements of Google Adsense, then if the decision is positive, you will receive a letter like this in the mail.
Great! Let's rejoice with the dark-skinned boy and the popcorn fireworks and move on to the next stage.
We place the Google AdSense code
Stage No. 2
We are interested in the tab my announcements . By and large, in this section we just need to customize the appearance and location of the blocks on the site. do what you think will be more suitable for your resource, these settings can be changed later. For my site, I was the only one who did not include the ability to display an advertising block on mobile device full screen.
Screenshots of my settings are below.
After all the manipulations, press to get the code . Now the generated code.
Google Adsense generated code for the site We place it in the same place (instead), also in front of .
If you have any problems installing the code, Google has tips and detailed instructions.
In about 10 minutes, ad units will begin broadcasting on your website. Moreover, Google selects advertisements that are similar to the topic of your content. It also tries to broadcast advertising at the most favorable price for the resource owner. Let's now see what I got and how it looks on the COOLinet website. Screenshots below.
In my opinion, it looks very laconic.
All real-time statistics on Google advertising revenue. available in your personal account.
Google Adsense income statistics Later in this article I will post reports on how much you can earn from Google advertising. Let’s also compare these indicators with Yandex advertising income. An article about how to get into YAN the first time and about making money on it will be written soon. Therefore, in order not to miss new materials, click on the green bell in the lower right corner of the screen.
Updated 11/12/2017
How much can you earn from Google Adsense?
Almost a month has passed and now it’s time to talk about the most interesting thing - making money Google help Adsense.
Traffic to the COO Linet website at the time of writing this article ranges from 850 to over 1000 unique visitors per day. With these indicators, the site can earn about:
- Estimated income - $41.55
Below are more detailed indicators from statistics for the period from 10/11/2017 to 11/11/2017.
- Page views - 35,897
- Impressions - 70,666
- Clicks - 181
- Revenue per thousand page impressions - $1.16
- Revenue per thousand impressions - $0.59
- Viewable impressions - 27.17%
Below are some screenshots.
Google Adsense income calculation Updated 02/13/2018
For several months now, I have disabled advertising blocks from Google Adsense. Now the site only contains advertising from Yandex, through which you earn money. I will write in more detail about making money using Yandex on my website in a separate article.
The reason why I abandoned, at least for now, Google Adsense, is very simple. The thing is that you were able to receive the money earned by displaying advertising blocks on the site, you need to confirm your identity using the code that Google employees send you by mail. As you understand, there is no code. Although I have already requested that it be sent again. The website says that the entire procedure of sending the code takes about two weeks. It's been four months already!
Plus one more thing. Although this is indirectly related to this topic in the article, nevertheless, Google also disabled monetization on one of my YouTube channels. For those who didn’t know, YouTube is also one of Google’s services. Why is that? I haven't figured it out yet. And frankly speaking, there is no desire. This is not related to a ban or copyright infringement. Something is there, in my opinion it is connected with the new requirements for the channel. In general, the money earned also hung up like that. Something is wrong with Google so far, everything is clumsy, unlike Yandex.
Video How to earn $14 per day from Google Adsense from scratch. How do I make money on Google Adsense
To be continued …
", today I will take the time to describe how to add Google advertising Adsense for your blog. We have already discussed why this service was invented and how to make money from it. Today we’ll look at how registration in Google Adsense takes place, the main options of the service and types of ads. Let's look at the options for adding Adsense to a WordPress site using a special plugin and by manually inserting the code.
How to register with Adsense?
When you go to google.com/adsense, you will see a page in English. To go to the registration form in Russian, you need to click “ Sign in» and select your account (email gmail.com) in Google, or create one.
After that, in the pop-up window, select “sign up for an AdSense account today”
Then, select the language " Russian" and proceed to registration.
Using the created Google account, go to the “ Describe your content" Here you will need to indicate the url of your blog and the language of its content. It's also important to pay attention to the AdSense program rules. Failure to comply with these rules in the future may result in the site being excluded from the program. For example, you should not click on advertisements on your site yourself. More detailed Adsense rules can be found here.
The next step is to fill out your contact information.
To create an AdSense account, you need to provide reliable data in Latin letters. This will determine whether you can subsequently receive the money you earned.
Within a week after Once you have completed the registration procedure, you should receive confirmation by email that your site has been accepted into the program.
Google AdSense: how to set it up? Creating an ad unit
Once your blog has been moderated, you can log into your AdSense account. The main page will show statistics of your income, views, clicks, etc.
Here you can specify the name of the block, its size, ad type, and create a client channel.
You indicate the name for your convenience. Ad sizes can vary greatly. Based on Google's recommendations, horizontal blocks that work best include a large rectangle (336 x 280), a medium rectangle (300 x 250), a full-size banner (728 x 90), and a wide skyscraper (160 x 600). But depending on the design and structure of your site, you can select formats that are convenient for you, and then track statistics on them. When analyzing reviews of GoogleAdsense, it is better to choose “Text and graphic” ad type, this will increase your income. Another one useful feature– client channels. It allows you to group advertising blocks according to different criteria: by location, size, page theme. This way, you can track the effectiveness of channels (in the “Reports” section), as well as enable targeting for them. Those. you'll be able to give the advertiser the ability to choose the placement you created using the customer channel.
In addition to the “Client Channels” column, when creating a new advertising unit, this section is also placed in a separate tab. Those. you can configure it after you have created an ad group. To enable targeting, you need to check the appropriate box.
You can also apply appearance settings to text ads.
Here you choose either ready-made templates(as shown in the picture), or you can create your own style by changing the color of the text, frame, background, etc.
WordPress Adsense Plugin
There are a sufficient number of plugins for working with Adsense. I'll tell you about the plugin that seems to me the most convenient. This is Easy Adsense. It is convenient primarily because it is translated into Russian. Additionally, it will allow you to place advertisements anywhere on your blog. The Adsense plugin is installed via the installer, or by adding it to the wp-plugins folder. Next, activate it in the plugins section on your website. After this, select the placement location for the ad unit that you created in Adsense. In the appropriate field, paste the code you received.
However, installing a plugin is not the only way to add code to your site. Despite their convenience, plugins load the engine and if you can do without additional load, why not do it?
Inserting AdSense code without a plugin
Its code will look like this:
| 1 2 3 4 5 | function context_reklama () ( return "Google Adsense code" ; ) add_shortcode ( "adsense" , "context_reklama" ) ; |
function context_reklama () ( return "Google Adsense code"; ) add_shortcode ( "adsense", "context_reklama");
In this case, “context_reklama” is the name of the function for your convenience, “Google AdSense code” is the code you received in Adsense, “adsense” is a short code that you can insert anywhere on the page to display an advertising message.
Paste the generated code after the tag
Add adsense code after h1-h6 headers
« Ad block code" - the code you received in Adsense. This feature allows ad units to appear after each h2 tag. However, you need to keep in mind that Google AdSense has a limit on the number of ad units. There should be no more than three.
Add adsense code after
Add an adsense ad block in the middle of a WordPress post
This code will determine the middle of your article and find the end of the nearest paragraph
And insert a block after it:
Don't show on home page
For more information on Google AdSense, visit the Adsense Help Center. There you can find recommendations on how to register with Google Adsense and start working with the service, as well as many answers on working in the program.
If you suddenly decide not only to make money from contextual advertising, but also to promote something with its help, I can recommend a convenient service. Here you can advertise directly in both Yandex.Direct and Google Adwords. By the way, all operations are automated, so you will save a lot of time and devote it entirely to monetizing your blog.
I hope today's article will simplify your cooperation with Google AdSense and allow you to effectively place contextual advertising on your blog. See you!
Hello, dear friends. Today will be the first article devoted to site monetization using Google AdSense contextual advertising. In this article, we will analyze the process of registering with Adsense, creating and setting up advertising units and installing an advertising code on the site.
It's no secret that every website owner can make money on their resource. There are a lot of ways, one of which is contextual advertising. Perhaps everyone dreams of such passive income. The main thing is to develop your website and think first of all about the benefits for visitors, and the more visitors you have on your website, the higher your income from contextual advertising.
So, Google AdSense offers to make money on your own websites, YouTube channels and AdMob mobile applications. Moreover, unlike other advertising networks, Adsense does not have an entry threshold for traffic to your site. You can start making money on the site from the first day of its existence. Of course, if your site is made for people and does not contain prohibited content (terrorism, calls for violence, copyright infringement, etc.).
Registering with Google AdSense
In general, registration with AdSense is not necessary as such, since Google allows you to use a single account for all of its services. You just need to create it once Mailbox to Gmail and in the future use this mailbox (as a login) and password to log in to any Google service.
I'm sure you already have a Google account. If not, then my article about there is a detailed account registration scheme.
Apply now possible on the main page Google AdSense. To do this, follow the link and click on the button « Getstartednow".
Don't worry that everything is in English. In the next step you will have the option to select a language.
Here, at this step, you will be asked to log in under your single account or register a new one. Since we already have an account, click on the button "Yes, sign in to your Google account".
By clicking on the button, you will be asked to enter the password for your account (this is your Gmail mailbox password). Enter your password.
Next, in the second step, you need to specify the url of your site and select the main language. Even if you have several sites, now you indicate one of them. The rest can be added after your application is confirmed. Language, you also choose the main one, even if you have translated versions.
Read the rules and click on the button "Continue".
The next step is to fill out your contact information. The data you can select from the drop-down list will be in Russian. But the fields that you will fill out yourself (first and last name, address) must be entered only in Latin letters. Fill out everything correctly, since in the future a PIN code will be sent to this address, which is necessary to confirm the address and.
As soon as the data is filled in, click on the button "Apply".
Now we just have to wait. Your site has been sent for moderation. In about a couple of days you will receive an email confirming your application and your next steps. By the way, I received the letter the very next day.
Creating an AdSense ad unit
Having received the letter, you need to move on to the next step - creating an advertising unit. Until you create this block and place it on the site, your account will not be confirmed.
To do this, you need to go to your Google Adsense account, you can do this by clicking on the button "Begin" in a letter or via a link http://www.google.com/adsense/.
By going to your account, you are automatically taken to the section "My announcements". Where, to create a new ad you need to click on the button "New ad unit."
First, you need to assign a name to the ad unit, select the size and determine the type. The name can be assigned according to the size of the block or the location where it will be located. This will make it easier to carry out analysis in the future. The block size is perhaps the only correct one - adaptive. Since if you are creating your site for mobile users, then the ads should also fit harmoniously into the design. Next to the block sizes, which are adapted for mobile devices, there is a phone icon. Choose only such blocks; their size will adapt itself depending on the size of the parent container.
Select ad type "Text and display ads", since the system’s help itself states that this type is the most profitable.
For text ads, you can customize the style so that these ads fit neatly into the design of your site. To do this, you can choose one of the proposed options, you can copy it and edit it, or create your own style.
All necessary tinctures are available in the subsection.
The next important point is setting up client channels. This will allow you to group advertising blocks by size, name, and location on the page. And the most interesting thing is that by specifying the client channel as the ad placement location, advertisers will be able to target ad units on your site. Which helps increase your cost per click.
To configure, click on the tab - “Create a new customer channel”.
Then you need to fill out several fields and check the checkbox in the item "Targeting".
The final step in setting up an ad unit is setting up a backup ad. By default this is an empty area. But you can make a single-color fill or connect a graphic splash screen from the site. For example, a banner. Just make sure it matches the size of the ad unit.
And after you understand this point, click on the button "Save and get code".
Note: By default, all ad serving categories on your site are enabled. But, you can make the necessary changes in the section "Allow/block ads".
Inserting AdSense advertising code into the sitebar and articles of WordPress sites
So, open the WordPress admin panel - "Appearance" – "Widgets"– widget type "Text" and place an advertising code in it.
And in your mailbox, you will receive a letter confirming the full activation of your Google AdSense account.
From now on, your website will display ads from the Google advertising network.
To do this, add the theme function file at the very end, before closing ?> paste this code:
Function block1() (return" AdSense Ad Code"; ) add_shortcode("adsense1 ", "block1 ");
If you intend to insert several ad units in an article, then paste this code into the file again and change adsense1 and block1 on adsense2 and block2.
In the article itself, in the place where you want to display a block with advertising, insert this code:
And soon I will prepare an article about methods on the site both manual and by automatic means. Believe me, it makes life a lot easier.
I also recommend watching the video version of the article.
Well, friends, that’s all for me today. Try it, register and monetize your sites. If you have any questions, ask them in the comments, I will be happy to help. I wish you all good luck and see you in new articles and video tutorials.
P.S. By the way, you can also install mobile app AdSense on your smartphone and you will always have all the statistics at your fingertips.
And in conclusion, I want to congratulate all of you, friends, on Victory Day! War is grief. And the day it ends is truly a holiday! My grandparents went through the entire war. Grandmother is still alive, she is already 93 years old. The horror that they and millions of people had to endure will never be forgotten. It’s hard for her to look at what’s happening in the world, how angry people have become. They forgot what our ancestors fought for.
I wish you and your families good health and peaceful skies above your heads! And so that the mistakes of the past are never repeated again. So that there is no war!
Google Adsense is a service that offers web project owners to earn money without prior investment by placing advertisements. After registration, Google Adsense provides the opportunity to customize the appearance of advertising blocks so that they are in perfect harmony with the style of the site. Upon completion of the block format selection, the service generates a unique script for insertion into the site pages.
For clicks on advertising on a partner site, Google Adsense credits money to its owner to the account in the created profile. The cost of one click is set according to special company regulations and depends mainly on the content of the content. Withdrawing money from your account to a bank account or system electronic payments website owner is carried out once a month if the amount of income is at least $100.
Google Adsense supports various methods payments: through the online payment system (EFT) to a bank account, by check, using Western Union Quick Cash and Rapid services. Users living in Russia, Ukraine, Belarus can cash received checks through state banking institutions.
Registration
To create your account in Google service Adsense, follow the steps below in the order listed:
1. Go to the login page - www.google.com/adsense/.
2. Scroll it with the mouse wheel to the very bottom.
3. To display the interface in Russian, click on the “English” field with the mouse. In the list you left, select the location “Russian - Russia”.
4. Return to the top of the page. Click the “Register” button (located at right side from the slide).
5. On the “Welcome…” page that opens, you can create a profile in two ways.
Method I:
If you already have a Google account (Gmail mailbox), click the “Login” button. Then enter your username and password. After authorization (when your profile becomes active), you can immediately begin filling out an application for participation in the AdSense affiliate program.
Method II:
If you don't have a Google ID, click the "Create Account" button. And then fill out all the fields of the form that opens:
- enter first and last name;
- come up with a unique login (address Email) And complex password(10-18 Latin letters and numbers);
- indicate your date of birth (indicate the day, month and year in separate fields);
- indicate your mobile number (select your country in the drop-down list, type the number);
- enter the captcha (characters from the picture);
- Click the “I accept the Terms and Conditions...” box so that a check mark appears in it;
- click "Next";
- Follow the site instructions to complete data verification and complete account creation.
Advice! Google allows you to create multiple accounts. So, to avoid confusion, you can create a separate profile specifically for AdSense.
Information about the site
1. In the “My site” line, indicate Domain name website on which you will advertise.
2. In the “Content language” setting, specify the language of your site (Russian).
Fill the form " Contact Information", according to passport data or license (if we are talking, for example, about a private company). Upon completion of registration, check whether the fields are filled out correctly. The service uses the data you provide to send the earned money.
1. In the first two drop-down lists, set your country and its corresponding time zone.
2. “Account type”: indicate your status (“ Individual» - private websites, blogs; “Legal entity” - services, companies, online stores).
3. “Name and address”: in this block of fields, type your first and last name or company name (if you specified the “Legal Entity” status in “Account Type”), as well as your address (city, region, zip code).
Attention! If you live in a capital city, also indicate the city in the “region” column (for example, city - Kyiv, region - Kyiv). Otherwise, the service may report an error in entering the index and prevent the completed form from being submitted.
4. “Main contact”: for feedback indicate your name, phone number and email.
5. “How did you find out...”: select the source from the drop-down list from which you learned about the Google Adsense service.
6. “Setting up email. mail": click the "Yes" button next to the newsletter to receive it by email. To disable it, click “No”.
7. Click “Submit Application”.
8. Verify the attached phone number:
- click “Send...”;
- in the line that appears, enter the code from the received SMS;
- Click the “Confirm” button.
9. In an additional window that opens on top of the page, click the “I accept the agreements” box under the text and click the “Accept” link.
After acceptance, your application is reviewed by the service administration. If it passes verification, you will receive an email notification that it has been created. new profile Adsense.
How to get an ad block script?
3. In the “Ad Size” block, click your preferred block shape (“skyscraper”, adaptive, large banner, etc.).
9. Go to the admin panel of your site and paste the resulting code into the HTML markup or PHP code that generates home page, post or any directory. To get acquainted with Google's recommendations for placing advertising blocks on the site, in the panel with the generated script, click the link “Guide to implementing code”.
Have fun making money with Google AdSense!
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