Pavel Dmitriev
Senior project manager at BeGroup.
The popularity of any site is the result of routine and regular work. As a rule, a rapid rise is followed by an equally rapid decline, and there are no pills for success. If you are ready for difficulties and constant work on the channel, let's figure out where to start.
1. Decide on the topic of the resource
If you are creating a YouTube channel for business, then everything is easy. It is likely that the subject of the resource will meet the needs of your clients and correspond professional activity. For example, if you are engaged, a channel on how not to make 100,500 mistakes in choosing paint and a team of craftsmen will be relevant.
If you want to shoot a personal blog, then everything is a little more complicated. You need to decide what your channel will be about. Ask yourself: what can I film about? What am I good at?
Here are the most popular topics channels:
- lifestyle/vlogs (filming our lives);
- games;
- interview (Dud, hello);
- (has become especially popular in recent years);
- auto;
- show and humor;
- narrowly specialized areas: cooking, home, and so on.
If some segments seem suitable to you, try it. Remember that the content should be interesting, sincere and engaging.
2. Analyze your competitors
So, you've made up your mind, now it's just a matter of small steps! Joke.
First, you should analyze the channels of competitors that you will target.
Pay attention to:
- quality of content, availability of categories;
- regularity of releases;
- average number of channel views;
- number of subscribers;
- involvement;
- general feedback from the audience about the content.
There are free widgets for analysis, such as BeSeed Engage View or vidIQ Vision.
Competitor analysis should be carried out monthly. This way you can be on trend and get ideas for promoting your channel.
The opposite situation is also possible: there will be no competitors in your segment. Most often, this indicates that the chosen niche is too narrow and the topic of the channel is simply not interesting to the audience.
Don't forget that YouTube is a search engine, so you should always double-check the capacity of the selected segment. If there are no requests for your topic, think about what you want to get from the resource. The issue of monetization will definitely be out of place, and simply being present on the site will never cover the costs of producing and promoting content.
3. Develop a content grid
We decided on the direction of the channel and studied our competitors. It's time to move on to practice.
Before you start making videos, don't forget to create a content plan. Without planning, the filming process will be chaotic. It's boring, but who said it would always be fun?
Ask yourself questions:
- How often can you post videos?
- What will each episode be about?
- What video formats will be on the channel?
Regularity is very important; the viewer must get used to your channel. If you decide to publish content every week, stick to your schedule.
In fact, Google came up with everything for us and proposed the 3H rule. It is simple, allows you to dilute your content network and work on increasing your audience of subscribers. As you already understood, the rule consists of three components.
Hygiene content- content for key queries. It’s also known as “how to” content (“how to…”). We again return to the capacity of keywords and shoot videos for them. What's the plus? In the future, we will receive free search traffic from the video hosting results. You can often see boosted channels with over 500,000 subscribers, although the quality of the content is usually not impressive. They have one thing in common: the authors shoot videos to meet the current needs of viewers.
Hub content- content that engages the viewer. This could be a show, the launch of new sections, and so on. Such content should be timeless and always interest the audience. Hub videos are necessary to engage the viewer in watching and to constantly attract new subscribers.
Example - show " Eveningevening» with entertaining videos on the Stand-Up Club #1 channel.
Hero- content gun. It could be a viral video, a video that evokes strong emotions, a video with a celebrity. Such videos can be released once every 1–3 months.
Guided by the rules of 3H, you will be able to:
- prepare headings and content grid for the future in;
- use content for comprehensive brand promotion;
- work to attract viewers.
Yes, yes, you still have to promote the channel and spend money on it. But first, let's create it.
4. Create a YouTube Channel
You need to work out the corporate style of the resource: the cover and channel logo should be made in the same style. It is better to design video screensavers in the channel style with text and a frame from the video. They should attract the viewer to view in every possible way and increase the conversion from impression to click.
To optimize videos, you need to think about unique titles and descriptions, as well as tags - both for the video and for the channel. There should be about 15 tags, and they should reflect the topic of the video. It will be useful if they duplicate the names of the channel and your video.
On the main page of the channel you can put a trailer - a short video about the essence of your channel. If it is not there, you can use the next release.
If you have a website, you can also link it to a channel. To do this, go to the “Creative Studio” and find the “Related Site” section.
You can also insert endcards into the video - special clickable cards with links to subscriptions, other videos and resources. It is worth adding them at least to the subscription and to the most popular video of the channel (or to the previous video).
In the channel description, indicate your contacts, links to (if any) and briefly describe what the resource is about. Everything should be short and to the point.
5. Promote the channel
So, everything is ready: you have a channel, content, you are amazing. But somehow popularity does not come. To speed up the process, you should stock up on a bag of gold and make a plan for promoting your channel using paid tools.
Let's look at the YouTube channel promotion formats that are most often used in practice.
Google Ads (In-Stream and Discovery)
In-stream is a video that is embedded as an advertisement in other videos on YouTube. An advertising video can be placed at the beginning of the video (pre-roll), in the middle (mid-roll) or at the end (post-roll). Only you decide which videos to advertise in.
This is what an embedded advertising video looks like: You can flexibly customize your advertising campaign by gender, age, geography, interests and other parameters. At correct setting You will broadcast videos to your audience only to those who are truly interested in them. You shouldn’t expect good engagement rates if you show a pre-roll about financial services before an anime video.
The In-Stream format has a big disadvantage - it is imposed on the user. You don’t offer to watch the video, you break into the viewer’s life and forcefully show your advertising. It is important to understand: for the In-Stream format to work, you need to choose the right audience, make the video useful, interesting and of high quality.
The Discovery format does not have this disadvantage. Your video is in the “Recommended” block and on other YouTube pages. Playback occurs at the request of the viewer - by clicking. This way you will reduce the percentage of uninterested viewers, and your video will be watched only by those who themselves wanted to see it. The format allows you to get a greater viewing depth and a high percentage of conversions to the target action (for example, subscribing to a channel) with a minimum amount of negativity.
This is what advertising looks like in Discovery format But there are some downsides here too. The Discovery format is more expensive than In-Stream, sometimes the price can be 1.5–2 times higher.
Sowing
This is the distribution of a video outside of YouTube - on various thematic platforms. Sowing can be manual or automated (via special platforms). The main advantage of seeding is the opportunity to get a lot of organic and viral views in a short time, increasing the place of the video in search results. Viral views can range from 10% to 200–300%, sometimes even more. The disadvantage of the format is the lack of clear targeting by gender and age and its inapplicability to narrow niches.
Recently, seeding has changed a lot and has become possible only on websites. Posting a video with a YouTube player on the VKontakte social network will not give anything: the views simply will not be counted on the video hosting site, and the post itself will rarely appear in the feeds of social network users.
Purchasing placements (Telegram, VKontakte, etc.)
The advantages of purchasing placements in thematic communities include the following opportunities:
- adapt the placement to each community, which will make the advertising campaign more native;
- buy placements for a specific date and time, create detailed timing for placements down to the minute;
- work out “narrow” areas that may simply not be available for sowing;
- get higher CTR rates and conversion to target action (subscription).
The disadvantages are obvious: this is a labor-intensive, not always fast process and associated with financial risks (administrators can simply “throw money away”).
Collaborations with bloggers
Let's be honest. If you have a small channel, you don’t even have to try to get a collaboration with large ones; hundreds of people like you write to them.
Working with bloggers can be expensive, but not produce tangible results. If you understand this and are willing to take the risk, we sincerely wish you good luck.
The process is in many ways similar to working with promotional posts on VKontakte public pages and Telegram channels. The key to success is the right blogger who fits your potential audience and is able to implement promotion properly.
There are several formats for working with bloggers:
- Integration - a short insert with an advertising message about you and your channel.
- Exclusive - a separate video about you and how cool you are. The format has practically ceased to be used when promoting personal channels.
- Joint video. This format is the most effective, as it allows you to independently show yourself to the blogger’s audience and encourage them to watch your videos. I urge you to be honest, you should not pretend to be friends by filming fake videos. People will find out the truth anyway, and then you will have to turn off likes and dislikes on the channel.
6. Analyze the result
Ready! You have done almost everything to make your videos successful and recognized. All that remains is to analyze the promotion results and use this data to improve efficiency.
Analysis Tools
There are built-in and third-party services:
Internal tools are as transparent and intuitive as possible. Most likely, you have encountered them even in everyday life. They allow you to track the number of views and interactions with a video (likes, comments, clicks), viewing depth, socio-demographic characteristics and geography of users.
External tools are usually used in addition to internal ones to check the “cleanliness” of a blogger’s account or group: often if this is not done, they can increase clicks, likes, comments or views so as not to disappoint the client. Livedune or Dislikemeter services can help with verification.
Important indicators
Let's look at the metrics you need to focus on:
- CPV - cost of one view. It is calculated using the formula: advertising budget / total number of views received.
- CTR% is the click-through rate of the video. The ratio of link clicks to impressions or views.
- CPA - conversion into action: registration, purchase, subscription. The metric is relevant if there is data about user actions after the transition.
- Engagement Rate - an indicator of involvement. The ratio of the sum of all interactions with advertising content (likes, comments, clicks) to ad impressions or views.
- Viewing depth is an indicator of audience retention. Determines up to what point viewers have watched your video. Measured in quartiles. One of the most important but underestimated metrics: it is rarely included in the KPI of an advertising campaign, but it is the retention rate that allows you to assess the level of user interest in the video and product.
In general, the success of your video depends on two factors: the quality of the video and the right audience (targeting). If a video has a low engagement rate, it means the video doesn't inspire people to interact with it or you've chosen the wrong audience. Try changing the video format or experimenting with targeting. Test new hypotheses.
Let's summarize.
There is no magic hype pill, and the issue of promotion needs to be approached thoughtfully and strategically. Channel development makes sense only if it is constant, regular activity, and not one-time activity.
Therefore, analyze your competitors again, draw up a content plan, consider all internal resources, stock up on funds for promotion and decide to launch the project.
The fascinating and controversial world of video distribution awaits you. You need to be open: both to experiments and to routine work with statistics. Creating a channel and each advertising placement is an invaluable experience that will allow you to build the right and, most importantly, profitable strategy for promoting you and your brand in the future.
The first thousand views on YouTube or the first thousand subscribers is always difficult, exciting, and for many it seems like a long time. Therefore, you should first figure out how to promote a channel on YouTube for free, and then add videos. At a minimum, this approach will prevent you from making serious mistakes.
Method One - Create Viral Content
A site can end up in the top search results thanks to a smart SEO, even if the content is, to put it mildly, rather weak. This won’t work with a video: if you artificially “increase” the required number of views, you can still be lowered in the search results by putting downvotes. In addition, employers have long learned to identify such channels. And deception is very harshly punished by YouTube - right up to until the account is completely blocked.
Therefore, the content must be of high quality, causing a natural (!) desire to watch it. A viral video often does not need any additional promotion. On the contrary, it helps draw attention to other projects. But how to shoot such a video is another question. Here you already need to study the niche, the target audience, what is in demand now and why.
Method two - Carefully consider the title, tags and description
Largely because of this point, the advice given above was to first deal with free channel promotion. If you add a video without a description, the chance that almost no one will see it will increase. It is also very important to correctly select appropriate tags and categories for the topic. And don’t forget to create a unique description with keys. The name should describe what is happening as accurately as possible, but not be too complex or long.
Method three - Make the channel unique
Think about the logo, splash screens, annotations... What will it look like? The result should be memorable - in a good way.
By the way, in the annotation you can carefully play with the subscription offer. It is usually much more convenient for the viewer to simply click on the link in the video itself than to search for where they can subscribe to you.
And then he can get distracted, change his mind, forget. And a competent annotation catches you right while watching. Which is very smart: after all, high-quality work evokes vivid emotions, on the wave of which you can subscribe.
Method four - Upload videos as often as possible
If you're going to add one video every month and you're not Lady Gaga, then we have bad news for you... In general, for active promotion you need at least one video every two days. More is better. Users need to be reminded of themselves, because they can easily be taken away by someone more active. It's incredibly easy to get distracted on YouTube.
Method five - Use third-party resources
For some reason, promoting a YouTube channel is often associated with the video hosting site itself. Meanwhile, a huge number of views can be obtained through social networks or a blog.
Let's say you have a page with several thousand subscribers. Do you want a lot of views? Just add a video and write something interesting about it. Often the numbers begin to grow literally before our eyes. The same tactics work with public pages, forums, in general, with any places where you can attract attention and where people frequent.
Method six - Just ask
Surprisingly, this method has become a real discovery for many. Meanwhile, it really gives results: in the video itself, for example, at the end (not so annoying) you can ask them to like you. And if you really liked the video, then tell your friends about you. As a rule, most people don’t mind making one click.
Method seven - Comment on top video bloggers
A significant proportion of subscribers love to exchange opinions on popular videos no less than watch the videos themselves. And the most attention is usually paid to the first comments. Feel free to leave comments - people will read and respond to them, and some will visit your channel.
By the way, you definitely need to respond to comments on your videos. Users like to be noticed. With active communication, you can get several hundred subscribers, which is not bad at the start.
Method eight - Mutual PR
On YouTube you can find a very large number of channels that are similar in topic to yours and agree with webmasters on friendly recommendations and mutual promotion.
On his own channel, the webmaster must go to the “friends” or “interesting” section. This section may have different names. The webmaster must decide on it himself. Links must be provided to these channels.
It is better to negotiate an exchange with channels whose traffic and topics are close to yours.
Method nine - Annotations, tips
Not all channel visitors will watch the video to the end, so in order to increase the share of people who will take targeted actions, use two tools inside the video editor - Hints and Annotations.
Annotations are often used to direct visitors who are watching a video to relevant links—for example, links to the main site or links to cost-per-action (CPA) affiliate offers. To add annotations to your videos, you need to go to video editing mode and select the “Annotations” menu item there.
annotation is a typically clickable message that appears within the video and includes some information for the viewer. For example, it can encourage you to watch a new video on a channel or download Additional information Online.
Hints are convenient to use for unobtrusive recommendations to subscribe to the channel, as well as watch additional videos on this topic.
Video bloggers often abuse annotations and cover the entire video with them; naturally, this causes nothing but negativity. For a softer recommendation it is better to use new tool in Youtube - Hints.
Grow your YouTube channel wisely: Find out how to promote your YouTube channel and earn from $10,000 on itMethod ten - Closing screensavers
At the end of the video, you need to invite the user to do a simple set of actions - use calls to subscribe to the channel, like and leave a comment.
At the end of the clip, you can insert a frame that says that if you liked the video, then you need to click on like, and at the same time show where such a button is located. It will be good method to promote a channel on YouTube.
And, of course, you shouldn’t limit yourself to just one method. Experiment, combine different ways, come up with your own... Youtube loves creative people!
Watch this free master class, the video quality leaves much to be desired, but the sensei knows a lot about content marketing on Youtube:
For most people, YouTube is an entertainment portal that, after the advent of the Internet, replaced television. But for marketers this is a large advertising platform, and for bloggers it is a tool effective promotion personal business.
Read our article about how to properly promote a YouTube channel, how and how much you earn from it.
Why promote a channel on YouTube
YouTube is the most popular video hosting site. Its daily audience is 1 billion users. This is a third of all active users Internet. YouTube is the largest advertising platform in the world and in Russia. Most YouTube channels are created to make money from advertising or to promote a brand.
To start earning money, you need to register affiliate program. The affiliate program will allow authors to earn honestly from their content.
An additional source of income is direct sale of advertising. Advertisers are willing to pay a lot to the owner of a well-promoted YouTube channel that has a solvent audience.
The average vlogger earns $500 per month. The owner of a YouTube channel with 100 thousand subscribers on average receives 50-150 dollars a day just from views. This means that the monthly income from such a channel is from $1,500 to $4,150.
For example, Ukrainian video blogger Ivan Rudskoy (EeOneGuy) earns from $750 per day just from views.
Who needs it
Advertisers need a target audience. YouTube is one of the platforms where this audience exists. Depending on the topic of the channel, the advertiser determines whether the audience of interest watches this or that blogger.
For most video bloggers, maintaining a channel, editing videos and communicating with viewers is a hobby and an additional source of income, but there are also professionals who deal only with their blog and its promotion.
Basic principles of YouTube channel promotion
Experienced YouTubers often share their success stories. Some of them teach beginners and give recommendations on how to properly promote a video blog.
To create a good YouTube channel that brings high profits, you need to follow certain principles.
Principle 1. Post videos that are interesting to the viewer
The main thing is to always think about the viewer. Study your audience, their preferences and interests. This will allow you to create high-quality and interesting material. Quality is the main key to success. Videos must fully correspond to the topic of the blog.
To encourage visitors to watch other videos, create playlists and combine content logically.
Principle 2: Don't try to sell crap over the Internet.
Online fraud is a common phenomenon. Attackers are also active on video hosting sites. Separate video blogs are often created to advertise goods that moderation does not allow - low-quality copies, fakes and even drugs. Monitor your account's reputation.
Principle 3. Listen to the opinions of subscribers
Connect with those who are watching you. A popular video always has an audience that comments on the content, design, and ideas. Some of the comments are always devoted to criticism. If it is constructive, be sure to listen.
Competent perception of criticism is the path to development.
TOP 7 promotion methods that work
There are many ways to promote YouTube blogs. Each of them has its pros and cons, but most of them are used by all beginning video bloggers.
Method 1: Using annotations
Annotations are text information, which is displayed while watching the video. These can be user tips, hyperlinks to other videos, as well as external advertising links.
It is better not to overuse annotations. There should be few of them - they interfere with watching the video, so they should only be where it is really appropriate.
Method 2. Please subscribe to the channel
At the end of each video there should be a call to action. Users need to be reminded to like and subscribe.
To increase the effectiveness of this technique, the viewer needs to be motivated. For example, if the material is useful and unique, ask to subscribe so that the channel visitor does not miss a new video.
Method 3. Advertising through channels of other bloggers
Mutual PR is one of the best tools promotion. You need to advertise only on channels with similar topics. In order for other bloggers to agree to promote you, you need to create only high-quality, interesting and useful content for the viewer.
No one will risk their reputation to promote a blog with content of dubious quality and vice versa - good videos always agree to promote.
Method 4. Commenting on videos of famous bloggers
Be active, study your competitors. Comment on their videos and use guerrilla marketing to promote your vlog.
Method 5: Regularly publish quality content
Content quality – main criterion successful promotion. No one will watch you if your competitor has better materials. Study your competitors and strive to do better than them. Attend thematic courses and webinars, work on yourself - this is the right path to success.
Method 6. Competently filling in meta tags and correct channel design
SEO, that is, search results on YouTube, depends on tags. The better the tags are filled out, the more likely it is that your video will be shown in search results.
The main tags must be written first. They should reveal the essence of the video. Use individual words and phrases that best describe the video.
Method 7. Promotion using paid services
This method works, but use it with caution.
Most of these services simply increase subscribers and views. There will be no return on the attracted audience - these are bots and inactive users.
Review of services for promoting a YouTube channel
The initial stage of promotion is the most difficult. Often, newcomers are ready to use black methods of promotion - to drive bots to the channel in the form of subscribers. This mistake is made by inexperienced users who do not understand where money comes from on YouTube and what the video hosting pays for.
You need to attract subscribers with the quality of the material. However, at the initial stage, the use of third-party services is allowed. Some of them can help with promotion.
Bosslike
The resource allows you to increase activity on the channel - likes, comments and subscriptions.
Free and paid promotions are available on Bosslike. Free means mutual likes and subscriptions. Paid – purchase a package of likes and subscribers.
Cashbox
Cashbox is a promotion exchange where you can order the services of a professional marketer. This specialist will help you advertise your channel in honest ways. The cost of services is determined individually.
Prolog
This tool allows you to find a blogger who is willing to promote you. The website shows prices, audience age, overall rating, demographics and geography of visitors.
Of all the listed services, Prolog is the most effective.
To choose the service that suits you, avoid overpaying for its use and avoid becoming a victim of scammers, read our tips.
Tip 1. Analyze the pricing policy of the service
As a rule, prices for different services differ insignificantly. But when using the tool for a long time, be sure to pay attention to the cost of services - this will allow you to choose the most profitable proposition.
If possible, talk to real clients - they will tell the truth. Read reviews on third-party resources. Dishonest companies will fake reviews. Do not pay attention to the reviews written on the service’s website - they are not always objective. Ask your colleagues what tools they used.
Tip 3. Pay attention to payment methods for services
Most services accept bank payments, Yandex.Money, WebMoney and Qiwi. The replenishment fees for each payment system are different. It is most profitable to pay bank cards– there transaction fees are minimal.
Users who run their channels on the popular video hosting site YouTube do it not only for the sake of a hobby. The main goal of most is income. And you can really make money there. Uses this video service monthly more than a billion people. This is almost a third of all Internet users. If you figure out how to promote a YouTube channel and achieve your goal, you can earn good money on the Internet.
Before considering methods of promoting a YouTube channel for free or for money, it is worth highlighting the basic principles of work:
Free ways to promote your YouTube channel
Many people understand that the more subscribers, the more opportunities the profile owner will have. Therefore, users, especially those who are focused on making money, are looking for working ways to quickly promote a channel on Youtube.
As stated earlier, the primary focus should be on content. Often, authors who publish videos useful for the audience only need to film, edit and post the material, such a profile promotes itself.
To speed up your YouTube channel promotion, you can use the following methods.
Correct and beautiful profile design
To stand out among competitors, it is important to create a unique “face” of your profile and competently present the video material published on it:
The user interface allows you to:
- Set an avatar. It will be visible when publishing comments, in search results, and in the list of subscriptions. A memorable image, a photo of a blogger or a company logo will increase recognition;
- Design the cover, i.e. upload a unique banner. It is important that it is combined with the theme of the published videos;
- Create and optimize playlists. With their help you can configure convenient navigation, combining thematic videos. This will not only make it easier for users to navigate, but will also encourage them to watch additional videos.
- Create sections. With their help, you can distribute videos to home page profile in a form that is convenient and attractive to the viewer.
- Download trailer. The main purpose is to introduce the audience to the topics of the published videos and motivate them to become subscribers.
Correct and attractive design will allow you to receive natural subscribers for free.
Also, to the correct design it is worth adding SEO promotion youtube channel, i.e. creating videos for specific search queries and compiling the correct optimized description for them. To select keywords you can use special services Mutagen, Yandex.Wordstat, Key Collector, Google keyword tool.
Regular publication of new video content
Successful free promotion Youtube channel also lies in the right strategy. Here it is important to understand the critical points for audience retention, i.e. how many videos should be published so that the audience’s interest is always in a “heated” state. On average, it is considered that two videos per week are enough. But it all depends on the topic, for example, popular bloggers, presenters personal diaries, publish videos more often, and immediately gain a good number of views. When trying to fill your profile with video content, it is important to remember that the priority is not the quantity of material posted, but its quality.
Publishing videos on social networks, forums, blogs
This method is not only an option for video promotion, but also an option for promoting a YouTube channel and recruiting free subscribers. If the material is really interesting and useful, many users not only share it with friends, but also go to the author’s profile to get acquainted with other content.
You can post new videos:
Communicate with viewers and motivate them to action
For a good indicator behavioral factors it is important to get feedback from subscribers and viewers in the form of likes, comments and subscriptions, this directly affects the promotion of the channel on Youtube.
For this purpose, you can conduct surveys asking you to leave your answers and opinions in the comments under the video. You can also ask your audience to subscribe and like directly in the video. For example, “If you liked this video, please like and subscribe to my channel.” According to statistics, people often respond to such calls.
Youtube channel promotion for money
Mutual PR deals are also effective. To promote your channel, you can ask other YouTubers for help. On EPICSTARS you can do this for free, using the mutual PR deal:
For those who want to promote their video blog for free, you can try working with SMOFast and TurboLiker. These are convenient and understandable services for promoting a YouTube channel for free. You can order all the same actions on them as on paid projects, only payment is made using credits, which the owner will earn for completing various actions, ordered by other participants.
To achieve good results, it is better to combine promotion methods. But it is important to remember that artificially boosting behavioral factors can negatively affect the ranking of video content and profile promotion. Particular attention should be paid to the quality of published material and the design of your profile.
Hello everyone again! Making money on the Internet remains one of the most pressing user requests.
It is quite possible to make real money on the Internet with the help of YouTube. Even if you are still new to this business, then by following the recommendations below, you will quickly master the basics that others take months or years to master.
So, today we’ll talk about how to promote a YouTube channel from scratch.
Back in 2005, a popular video hosting site was founded, initially created exclusively for working with videos. It was also intended as a place to store video content.
At first, the popularity of the resource was not too high. However, later, when the creators introduced the ability to comment on videos, YouTube began to quickly gain fans.
In just a year and a half, the number of views increased to 100 million. This could not but affect the interest of investors of various sizes.
Already at the end of 2006, the project was acquired by Google for $1.5 billion, and from that moment a new stage in its development around the world began.
Over the past 10-plus years, developers have repeatedly improved video hosting, and the most important innovation is that millions of users from different countries have begun to earn money on YouTube.
How to make money from videos
The main ways to earn money on the YouTube site are primarily related to watching advertisements.
Briefly, this scheme looks like this: an advertiser is interested in entering into an agreement with a channel on which thousands of users hang out every day.
That’s why it’s important not just to quickly open your project, but to promote it and make it recognizable. Subsequently, this will lead to a constant increase in subscribers, and advertisers themselves will find you.
Monetization of the channel will occur through:
- Users' viewing of commercials, which we often see before or in the middle of a movie;
- sales of goods or services advertised on the channel;
- placement of contextual advertising;
- placement of affiliate or advertising links in the description of videos, etc.
How much can you earn and where to start?
How can we understand this in numbers? Most often, an advertiser is willing to pay a certain income for a fixed number of views of a video and advertisement.
For 1000 views you will earn approximately 1 dollar.
But, if the channel is already promoted enough, then hundreds of thousands of subscribers can watch it every day. Thus, we get 100 dollars passive income daily, or $3,000 per month!
And all this can be successfully combined with the main job in the specialty and other sources of income.
In any case, you need to start your project by registering a channel on video hosting. Just go to the official website of the resource, where in the upper left corner you can see an icon called “My Channel”.
After completing a simple registration, we get our own project channel.
Now you need to come up with an interesting idea to implement. There are already a huge number of hosting channels and coming up with a creative idea is quite difficult.
There are already competitors working there on almost any topic. However, you can still stand out through a more interesting presentation of the material, regular addition of fresh content, voice-overs, sweepstakes, etc.
Step-by-step instructions for promoting a YouTube channel
Let's assume that a channel has been created and unique and meaningful content and videos have been added to it. But new subscribers are added extremely irregularly, and then, for the most part, these are friends and your acquaintances.
What to do?
It is necessary to perform certain actions to ensure recognition and promotion in general. Let's look at them step by step, although the order is not so important here:
- Video Content Optimization. This step is necessary from the point of view that it is search engines that rank the channel in search results. If it is not in the TOP or close to it, then search robots don’t like something. Be sure to make the name informative; it must correspond to the theme of the project, be understandable and contain keywords. Meta information is important not only for the title, but also for the description of the video. Key queries should be found in them, but it is better to keep their number moderate. Otherwise, they will not be able to be included in the list of similar meanings. Often, users switch to your channel after watching competitors precisely because search engines rank them in the same way.
- Links to the channel from other resources and social networks (cross-links). The more incoming links from other live resources, the better. Links can be placed wherever it is appropriate, for example, when communicating in thematic forums, on your pages in in social networks VKontakte, Odnoklassniki, Facebook, Instagram, etc. If a user has several channels of his own, then it is definitely worth linking between them (this is when the content contains reciprocal links). Videos from YouTube must be present on each of these resources. It is advisable if they are accompanied by phrases and tricks that are attractive to potential subscribers.
- Exchange links to channels with authors of other blogs. You should not count on advanced and well-known bloggers publishing your links. It is advisable to immediately focus on those who are on the same level as you. How to understand this? Just look at the number of subscribers, target audience and project topics. If they roughly coincide, then it’s worth contacting your colleagues and offering such mutually beneficial cooperation.
- Advertising your channel on already known and promoted resources. This next step, however, such a service is provided for a fee, because there is no point in self-respecting bloggers and website owners risking their reputation by offering unknown products in exchange for their word of honor. Keep in mind that such advertising is quite expensive, and therefore you need to immediately assess the target audience. But if you do right choice, you can ensure an influx of thousands of new subscribers.
- Contextual advertising in search engines and YouTube in particular. To order, it is better to contact specialized marketing agencies that can make SEO calculations and create a semantic core for promotion. As for YouTube, we are talking about videos into which advertising stories about your company (store) or channel are inserted. They can be presented at the beginning of each recording or as commercial breaks.
Attractive design as an optimization step
Now let’s talk a little about the technical design of your project, since this point is also important for promotion.
Creating an avatar and cover
Your channel icon is more than just a logo. It is displayed on the channel itself, and in the comments under the video, and in the list of subscribers, and in search results.
If a recognizable and unique logo has already been invented, then it is advisable to use it as an avatar.
If we are talking about a video blog, then you can put a clear and attractive photo of the creator. Any image must be of high quality, with dimensions no less than 800 by 800 pixels.
What should the cover be like?
It may appear differently on various devices: one version on a computer, another on a smartphone. However, there will always be a fixed area of 1546 x 423 pixels in the central part.
The main content of the cover should be placed there - this way it will become recognizable to users. The maximum cover size can reach 2560×1440 pixels.
It is also possible to add links to accounts on social networks and (if it already exists), which can be included on the cover. To do this, look for the edit button on it and select the “Edit links” item.
Despite the fact that hosting allows you to add up to 14 links, the cover itself allows you to indicate no more than 5.
Sections as the main element of customization
Setting up a channel should not be completed by preparing only the cover and avatar with a description. A tool such as sections allows you to organize content in a structured manner that is attractive and in the most convenient form for subscribers.
To do this, on the main page of your video project we find a button for editing settings. It is located under the cover on the right. We find a menu item called “Navigation Settings”.
The number of sections may not be enough - to do this, go to the main page of the channel again. Under the cover there is a gear. By clicking on it, we activate the “Customize the appearance of the “Overview” page” function.
Now, using the “Add section” button, we increase their number as we require.
You can also choose how the content will be arranged.
The horizontal method will make it more visually organized and also save space on the page. Vertical content takes up more space, but the first 100 characters of the description immediately catch your eye.
Since it will not be possible to place more than 10 sections on the main page, you should choose the most significant of them from a promotion point of view, that is, those that can hook the user and retain him.
Conclusion
The most important piece of advice I would give to everyone at the end is don’t be afraid to experiment and be different from your competitors.
The modern market of media products is already saturated with participants, so in order to get at least 10 thousand subscribers, you will have to offer them a bright “candy”.
In order for users to want to stay on your channel further, its content needs to be updated regularly. That is, the quality and content of the videos should intrigue a person, encourage him to subscribe to updates, write comments and like.
Try and don't stop there!
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