Where designers (project managers) gathered to improve navigation in the metro (and not only in the metro) in Moscow and Kyiv.
Alexey Radchenko, who led the development of a unified transport navigation system for Moscow (and the metro too) in 2014, came from Moscow to this lecture session.
The lectures will cover:
- what is navigation?
- what should it be?
- how to make it convenient and understandable for people and how to constantly improve it?
- how to interact with all sorts of “reinforced concrete” government agencies that are responsible for navigation?
- examples of navigation design from other cities
- the guys from "Zmin Agents" talked about how they created navigation schemes for the Kyiv metro
- how do studios (not Lebedev) that specialize in the development and design of navigation schemes for cities work?
and much more regarding the design of the urban environment in terms of navigation. The lecture is laid out with slides so that you can immediately clearly see examples of what the speaker is talking about.
The lectures will be of interest to anyone interested in design in general, urban design and wayfinding design in particular. The lectures will also be of interest to project managers, since everything related to urban design projects requires more skill in management than in ordinary business projects. What does it cost to constantly work with government agencies and approve all projects in these departments?
Lecture on the creation of a unified transport navigation in Moscow in 2014
Visual navigation from AERODESIGN is a well-thought-out system of elements for orientation on an object. Navigation is required in buildings and offices; it is needed for a shopping center and a business center. We carry out all stages of equipment, a full complex.
DEVELOPMENT OF VISUAL NAVIGATION
Development is the first stage in equipping an object with an orientation system. Navigation design begins with careful analysis. The structure of the object is analyzed, the main target access points, possible routes to them, visual landmarks, restrictions and many other factors are determined. A set of various preparatory activities is being carried out. As a result, a project and technical specifications are formed.
PRODUCTION OF VISUAL NAVIGATION ELEMENTS AND INSTALLATION
Once visual navigation for an object has been developed, it needs to be produced. Production capacity Our company allows us to produce navigation elements in accordance with the developed parameters within the time frame required by our clients.
SUPPORT OF EQUIPPED OBJECTS
Escort service is required for operational support and making changes if necessary. A modern object is a living, constantly changing organism. Employees may change, departments may be renamed and moved, and the business center may change tenants. The visual navigation system must quickly change to reflect changes that have occurred at the site. "AERO DESIGN" provides support services for all facilities we equip. Our database stores all the necessary parameters of the supplied products for each project. We quickly produce replacement elements and can replace any components of products delivered to the site, regardless of how long ago the equipment was installed.
AERODYSIGN carries out comprehensive information design of a building ⁄ office complex ⁄ hotel ⁄ office using visual navigation in a single style! The experience we have accumulated allows us to develop and quickly manufacture a visual navigation system for objects of any complexity. We use various design and technological solutions for equipment.
For example, the system of modular aluminum profiles we use fits well into almost any interior and forms a complete graphic ensemble, including:
- Information and navigation modular stands with replaceable inserts
- hanging and wall direction signs
- information modular plates and pictograms
The standard colors of the aluminum profiles that form the basis of this navigation system are matte gold and matte silver. For replaceable navigation inserts and inscriptions, a choice of more than 48 color options, as well as imitation wood and stone.
SEQUENCE OF WORK STAGES TO CREATE A VISUAL NAVIGATION SYSTEM
The complex of works to equip the facility with a visual navigation system is carried out sequentially in several stages:
I. Design of a visual navigation system: analysis of the object and preparation of technical specifications for design, including:
- color scheme
- graphic solution
- technological solution
- sketches-drawings of standard products
- layout of visual communication elements at the site
II. Production (according to the generated technical specifications):
- working prototyping of all products,
- manufacturing.
III. Installation of products.
In addition to the visual navigation system, you can order from us EVACUATION PLANS and TECHNICAL INDICATIONS for equipping the facility in accordance with GOST.
If your facility requires equipment with visual navigation, please contact us, send your request to email and come meet us at our office. We will be happy to help solve your problem!
instructions to the user (a difficult task, if only because the hardest thing is to get them to read these instructions). Any time a system needs to make it easier for the user to work with an interface by providing information (for example, when the user has just started working with the site or made a mistake), this is an information design task.
Navigation design
Navigation design seems simple: all you need to do is place links on each page so that the user can navigate the site. However, if you look a little deeper, the challenges of navigation design become apparent. The navigation design on any website must simultaneously solve three problems:
First, it must provide users with a way to get from one point on the site to another. Since in many cases it is impossible to connect each page with all the others (and even if it is possible, it is unreasonable for general reasons), it is necessary to select navigation elements so that they simplify the actual movements of the user; Among other things, this implies that the links must be working.
Second, navigation design must reflect the relationships between internal navigation elements. Simply providing a list of links is not enough. How do these links relate to each other? Are some more important than others? What's the difference between them? This information is necessary for the user to understand what choices he has.
Third, the navigation design should reflect the relationship between the content of the navigation elements and the page that is in front of the user. What does all this pile of links have to do with the page I'm looking at right now? This information will help the user understand what choices he can make.
Navigation design |
should be done to best achieve his goal or solve the problem at hand.
When navigating in physical space, a person can rely to a certain extent on an internal sense of direction. (Of course, there are also people who always feel lost.) However, the mechanisms of our brain that help us find our way in the physical world (“hmm ... I think the door through which I entered is somewhere behind and to the left”) , are completely useless when finding a way in the information space.
That's why it's vital that every page on a website clearly communicates to users where they are on the site and where they can go. The question is to what extent can users navigate information spaces, is still controversial to this day. Some experts zealously defend the point of view that when visiting websites, users build small maps in their minds, like when visiting a supermarket or library; others argue that users rely almost entirely on the navigational cues in front of them, as if every step they take on the site is instantly erased from their memory.
We still don't know how (or to what extent) users represent the structure of a website in their minds. Until we figure this out, it's best to assume that users don't remember anything as they move from one page to another. (After all, if a public search engine like Google indexes your site, the entry point to your site could be any page.)
Most sites actually provide the user with several navigation systems, and each plays a role in orienting the user to the site in different circumstances. In practice, several types of navigation systems have been developed.
Global navigation provides access to a significant part of the site. The term "global" here does not mean
that this navigation must appear on every page of the site - although this would not be a bad idea. (We will call navigation elements that are present on all pages of the site “persistent”; it should be remembered that permanent elements are not always global.) In fact, global navigation is a set of entry points that users need to navigate from one “ end" of the site to another. You can (one way or another) get to any place on the site that you need using global navigation.
Global
navigation
Local navigation provides users with access to the “closest” elements of the architecture. In a strictly hierarchical architecture, local navigation can, for example, provide access to the parent page, child pages, and neighbor pages. If your architecture is structured according to how users imagine site content, local navigation tends to be more popular than other navigation options.
Local
navigation
Navigation design |
Additional
navigation
Additional navigation provides more fast access to content related to the current page that may not be directly accessible through global or local navigation. This type of navigation design has the benefits of a faceted layout (it allows users to shift the focus of their exploration to other content elements without having to return to the starting point), but it also allows the site to maintain a primarily hierarchical architecture.
Contextual navigation embedded directly into the page content (and therefore sometimes called micronavigation). This type of navigation (for example, hyperlink
V text on the page) is often underused (if not completely incorrect). Often, users decide that they want another piece of information while reading text on a page. Why not put the corresponding link directly
V text, without forcing the user to scan the page up and down in search of the necessary navigation element (or, worse, drop everything and contact the search engine)?
Contextual
navigation
Returning to the strategy level topic, the better you know your users and their needs, the more effective the contextual navigation you deploy will be. If your users don't get obvious support from contextual navigation to work on their tasks and achieve their goals (for example, your text is crammed with so many hyperlinks that users simply can't figure out which ones apply to their needs), they will It's fair to see it as trash.
Service navigation provides access to elements that the user does not need on a daily basis, but which are usually provided for the sake of his convenience. For example, in the real world, store doors usually have opening hours posted on them. For most shoppers, the lion's share of the time, this information is of no value: standing next to it, anyone can easily figure out whether the store is open now. However, knowing that this information is readily available helps the buyer who suddenly needs it. Links to contact information, feedback forms, and site policy statements are common elements of service navigation.
Service
navigation
Some navigation aids are not built into the structure of the pages, but exist independently of the content and functions of the site. These are the tools remote navigation, which users turn to when they are confused in the other navigation tools you provide
The Active Design company competently builds navigation in a shopping center and successfully solves the problems of optimizing space, attracting visitors, reducing inconvenience, ensuring trafficability in “dead zones” and others. We offer development, production and installation of the following elements, such as:- information stands - prefabricated mobile structures that allow you to place any information and save money on processing the entire information surface;
- modular signs are structures that include several information signs and signs and are produced in the form of a decorative panel, sign, stele, cantilever structure, etc.;
- signs with the ability to change information - a practical profile with grooves into which posters are inserted;
- hanging signs - used in places where it is not possible to install wall signs;
- end double-sided (flag) indicators - fastened with screws to ceilings and walls at right angles;
- free-standing ground or floor structures - pylons, stands on a leg, floor light boxes, etc., equipped with several information surfaces;
- lighting solutions – information carriers with internal lighting for places that require a light accent to attract everyone's attention.
Modern retail facilities are large in size; they increase in depth, breadth and height. The number of retail outlets is growing, and customers have the opportunity to visit a variety of stores and shopping centers. At the same time, they remember the layout of only their favorite objects, where they visit most often. Some shopping centers are visited irregularly (for example, specialized ones), and customers have to be re-acquainted with the space and the changes that have occurred in it. Therefore, creating a system for guiding customers and showing the way is becoming an increasingly urgent task. Of particular importance is conceptual navigation in large shopping centers: district, regional and super-regional. After all, these are entire trading cities with streets and squares, and their area is comparable to the size of medieval cities in Europe.
Depending on the needs of our clients, we develop complex systems orientation and navigation (wayfinding), including elements of subconscious navigation, logical processing of information and its presentation in an easy-to-read form, design projects of navigation schemes, signs and signs.
Navigation system for shopping centers
In shopping centers, conceptual navigation is based on the creation of visual “landmarks” in several places - atriums or galleries are memorable due to their design features, and rental spaces located next to them arouse increased interest. Additional elements for creating a certain atmosphere in atriums are smells, sound and music. They create sound and aromatic “bookmarks” at significant points in the commercial and public space.
Conceptual navigation (in combination with competent zoning) improves the quality of rental space and, accordingly, affects rental rates.
We offer the following services for your shopping center:
- Color and theme coding of the shopping center
- Sound and tactile navigation
- Creation visual bookmarks and landmarks
- Entry area navigation design
- Design standards for tenants' façade signage
- Information kiosk design
- Development of a classification system for shopping center tenants
- Shopping center map design
- Development of a navigation booklet with a shopping center plan
- Design of vertical and horizontal navigation system
- Design of functional areas of a shopping center: entertainment, catering, sports and fitness functions, services, etc.
- Design of navigation in the parking lot and surrounding area
- Recommendations for the production of navigation signs
We express our sincere gratitude to the company “KANAYAN | Retail & Development Consulting" for developing the navigation concept for the shopping and entertainment center "Europe". The implemented project and the changes that occurred subsequently had a positive impact on the distribution of customer flow within our shopping center.
Thanks to this project, we decided main task, provided our visitors with the opportunity to easily and comfortably navigate the entire area of the Europe shopping and entertainment center, and made the shopping center even more convenient for visitors.
The developed and thoughtful design of the navigation project fit perfectly into the interior design, and gave the atmosphere of the center additional comfort and charm of a classic European shopping center.
We are confident that further joint projects with “KANAYAN | Retail & Development Consulting" will be just as effective and will serve to achieve our common interests.
Ryabov
Sergey Aleksandrovich,
CEO,
Management Company
Re&Solution Property Management,
Kaliningrad
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