People become bloggers to share their experiences with others. A blog makes money if you place advertising on it. In this article I will share with readers the secrets and intricacies of running a personal blog, tell you how to become a blogger and where to start. I hope the tips will help you realize your dreams, start a blog and make it popular.
A blog is a separate network page on which texts, photographs, messages, videos, and audio materials are published. It provides the opportunity to comment on posts, expressing an opinion about the publication. There is no limit to the topic. Bloggers write about construction, economics, politics, entertainment, humor, and show business.
How to become a fashion blogger
The popularity of fashion bloggers is rapidly increasing. While some brands are engaged in fierce battles over contracts for a collection with a famous designer, competitors prefer cooperation with bloggers.
In Russia, the popularity of fashion bloggers is also growing. Such activities are becoming a mass phenomenon. I will draw up a portrait of a fashion blogger, guided by knowledge in this area. Using it as a guide, you will get closer to achieving your strategic goal.
A typical fashion blogger is a girl under 25 years old. This is a student or representative of a creative profession. The girl closely follows changes in fashion and style and experiments with trends.
- A fashion blogger tells readers about their own style, showcases themselves and expresses opinions about fashion.
- A blogger must be regularly present on the Internet, not miss significant events, visit popular nightclubs, concept stores, social parties and exhibitions.
- Qualities of a fashion blogger: altruism, passion, taste, curiosity, sociability and friendliness.
- Blogging is considered a blogger's weapon. He publishes photographs and videos, reports on events.
- Before creating a blog, think about why you need it. Some people want to use it as a means of self-expression, others want fame, and others want to earn money.
- You won't be able to become a star on the World Wide Web in one month.
- Start by starting a blog in a popular fashion community. Reviews of seasonal trends, analyzes of designer collections and fashion photo shoots are accepted here.
- Each community member gets access to a monthly incentive system that includes virtual prizes and rewards.
- A fashion blogger has style. When choosing clothes, modern bloggers are divided into two categories. Some remain neutral, while others prefer a win-win choice. People seeking fame dress flamboyantly.
Video tips from a professional blogger
Don't try to conquer the pinnacle of fame in one fell swoop. Make it a strategic goal. By moving step by step, you will avoid typical mistakes, which will bring you closer to your dream.
How to become a blogger on Youtube
YouTube is a video service where users upload their own videos, put them on display for other users, and watch videos from third parties.
YouTube has been operating since 2005. In 2007, Google Corporation management acquired video hosting. YouTube is visited by several million people every day in search of interesting videos.
- First, choose a nickname and come up with a channel name. Usually these words are the same. Choose names and nicknames carefully, as there are many nationalists and trolls on the Internet.
- Select the channel address and address for profiles and communities on social networks.
- Register the channel.
- Start Accounts on social networks FB, Twitter and VK and create communities with similar addresses.
- Decide on the direction of the channel. You can review the news, shoot let's play, do fashion reviews or something else.
- Having chosen a direction, create material and publish it on social networks. Be sure to post the video on your social media pages. One of your friends will definitely appreciate your creativity, and you will get to watch the video and earn a little money from advertising.
- There is a lot of quality material, but the number of subscribers is growing slowly? What should I do? Move forward.
- If you have money, buy advertising from popular bloggers. If the material is of high quality, their subscribers will view it.
- Without money, collaborate with colleagues who write blogs on similar topics and make a joint video. This way you will get likes from your and partner subscribers.
Video tips
How to start blogging on Twitter
Twitter is a microblogging service with a multimillion-dollar audience. The service is used by both users and people who own their own websites. In the latter case, Twitter allows you to promote a resource by publishing links.
- Tweet interesting things first. So let your audience know that there is a new post on your blog.
- Using the service, look for like-minded people and interlocutors. This will increase blog traffic.
- In addition to like-minded people, Twitter allows you to find business partners. They will share ideas and help with blogging.
- When blogging on Twitter, position yourself as an expert in a particular field. Using the service, share your knowledge and experience, which will have a positive impact on the popularity of the blog.
- Twitter is a limitless bank of ideas. Numerous users will be happy to tell you in which direction to move next.
- Feel free to ask questions. The experts will respond with something new. This is a great way to make business contacts.
- If you managed to get to the conference or witness the event, be sure to tell us about it on Twitter by sending messages.
- Twitter is an advertising tool. All you have to do is use the services of friends, and they will help you advertise your blog.
- If you have any difficulties with titles or names during writing, this information can be clarified at any time on Twitter. Believe me, the answer will not keep you waiting.
- The service will allow you to find new resources, conduct interesting surveys, receive valuable comments, or interview a celebrity. Twitter offers endless possibilities.
How to get a thousand subscribers and visitors
Creating a blog is not so difficult, novice bloggers have already seen this. The next goal is an audience of thousands of subscribers. Not surprising, because they are trying to get the title of Internet star.
It’s enough to look into the search engine for a minute to see that the Internet is full of articles dedicated to bloggers with thousands of people. There are many rules for blogging, but not all of them work in practice.
Recommendations must be followed throughout the initial stage. Once you achieve results, make adjustments. What does it really take to get blog traffic above one thousand users per day?
- Update content regularly. Users do not like useless and monotonous information.
- Subject your publications to SEO optimization. To monitor keys, use the wordstat.yandex service.
- Be sure to register your blog in directories.
- External advertising plays an important role in achieving the strategic goal. Whenever appropriate, mention your personal blog. Human conversation is more effective than advertising on the Internet.
- Don't ignore cross-posting. Make announcements on posts regularly.
- After promoting your blog, enter into a partnership with businessmen in the information sector.
- Particularly noteworthy are guerrilla methods that involve publishing links on forums and commenting on famous bloggers. Even the link in the comments to the video on social networks is very useful.
Arm yourself with the instructions and get to work. Don't give up when you're halfway through. Stay true to your strengths and everything will work out. You will build a career online.
Where to start promoting your blog on Instagram? How do popular beauty bloggers make money? What to do to become a famous and successful blogger?
Politicians, actors, housewives, football players, businessmen, travelers, writers, plumbers and gamers have blogs. At the same time, many not only write blogs, sharing their news, thoughts, ideas and observations with readers and viewers, but earn decent money from their resources.
Want to join their number? Then this article is for you. Denis Kuderin is with you, an expert on financial topics at HeatherBober magazine. I will tell, how to become a successful blogger from scratch, how the authors of LiveJournal magazines, YouTube channels and Instagram pages make money, and what is the secret of a successful blog.
In the final you will find useful tips for beginning bloggers - how to succeed, how not to be disappointed, how not to get lost in the endless digital universe and how to find your audience.
1. Blogging – become famous without leaving home
Bloggers (or bloggers - both spellings are considered acceptable) have long become a significant socio-political phenomenon. Their opinions are taken into account by the central media, they are talked about on television, their posts are discussed on serious analytical sites and in in social networks.
To become a famous blogger, you don’t have to be in the public eye, have literary talent, or have any superpowers. It’s not even necessary to leave the house and “hang out” in public places. All that is required is is to write a blog that is interesting to readers.
I will tell you how to run it, where to start and how to earn income from a blog in the following sections. But first you need to clearly define the terminology.
Blog– an electronic diary (magazine, website), which the author maintains online and periodically updates. The content of the site can be text, multimedia, or combined.
Blogs are not just read and viewed, but also comment everyone is interested. This is the fundamental difference between a blog and, say, a handwritten diary that you keep for yourself.
Any Internet user can create a blog. The world's first blogger is considered Tim Berners-Lee– inventor of URL, HTML, creator of the World Wide Web, who had a key influence on the development of the Internet.
There are millions of bloggers in the world now. Some of them keep journals solely for their own pleasure or to communicate with people who share their passions and views. Other make money with a blog. And they earn decent money.
According to Forbes magazine creator PewDiePie on YouTube Felix Kjellberg only in 2016 I started working online $15 million .
That same year the magazine "Half" included him in the list of the 100 most influential people in the world. The number of his subscribers now totals approximately 60 million people. And all this thanks to a channel dedicated to video games!
This is by no means a unique case, but rather the most significant and logical success story in the conditions of absolute accessibility of personal information on the Internet. There are famous bloggers not only abroad, but also in Russia.
Watch this short video:
Blogs are created by:
- on your own domain;
- using special services;
- based on social networks.
Some bloggers are experienced Internet users who know how to create websites and manage the “engine” on hosting, while others an Instagram account is enough to become rich and famous.
Among the bloggers there are professional analysts who write on serious political topics, there are ordinary people who write about everything under the sun, make videos, post photographs, recipes, life hacks and other useful or useless information.
The collection of all blogs on the Internet is called "blogosphere".
It’s difficult to say which topics are the most promising in terms of monetization - success is possible in any niche. But you won’t go wrong if you talk about it in an interesting, competent and detailed manner. business, psychology of success, family relationships, making money online and offline.
The unspoken rule of success: the topic should really concern you personally, since a blog is, first of all, an individual view of things, phenomena, people and events.
There are many types of blogs:
- Thematic– dedicated to highly specialized topics: do-it-yourself auto tuning, cake recipes, winter fishing, travel.
- Science blogs– magazines that are run by scientific experts and read by everyone.
- Cultural– magazines about a particular area of culture (painting, cinema, music).
- Educational– dedicated to the topic of education, enlightenment, school.
- Personal diaries– the author’s story about the events that happen in his life. Diaries are kept by both media stars and ordinary citizens - among both blogs there is interesting content.
2. What types of bloggers are there – 3 main categories
In addition to the topic, blogs are divided by methods of supplying material. The author himself chooses which option is closer to him - maintaining a text blog, a video channel or a photo blog: it all depends on the preferences of the blogger himself and the characteristics of the audience for whom he creates.
For example, gamers – young people aged 15 and older – have no need to read analytical texts about games: it’s better to see it once. But it will be difficult for political observers to justify their point of view with pictures alone.
Category 1. Video bloggers
These people keep their journals in video format - on YouTube channels (YouTube) and the like. Viewers subscribe to the channel and regularly watch new episodes. The authors shoot and edit the videos themselves.
Among the video bloggers there are professional music video makers and directors. And there are those who limit themselves to a simple slide show or showing their screen and voice-over comments.
In recent years, the so-called beauty blogs. In such magazines, authors talk about everything what has to do with the beauty industry. Reviews of cosmetics, perfumes, makeup and hair styling lessons, skin care tips, etc.
Initially, beauty blogs were exclusively Western, but today there are many Russian channels run by both professional makeup artists and everyone. Young beautiful girls enthusiastically try cosmetic products on themselves, share their results and impressions.
Parallel leading advertise brands openly or covertly, place affiliate links on their blogs, or simply sell cosmetics.
Some useful tips for beginners.
Read, memorize, put into practice!
If you create a blog to increase self-esteem, do not communicate with readers and are not interested in their opinions, such a resource will quickly wither. The audience needs to be loved and respected, then she will reciprocate your feelings.
Blogs are made for people. Embrace this truth. If your resource does not bring benefits to people, no amount of SEO optimization will save it. You have to love search engines too, but focus on people.
All currently successful bloggers made a lot of mistakes at the beginning of their journey. Some even closed their sites and pages to create new ones from scratch.
Mistakes are an inevitable condition of learning. With mistakes comes experience. And with experience comes ease, understanding of the needs of the audience and long-awaited popularity.
Tip 4: Create a database of email addresses
Start building your base from the very beginning email addresses your readers. This is necessary to organize the mailing. But she shouldn't be too intrusive. There is no need to bombard readers with daily letters and messages. Be adequate - remind yourself regularly, but delicately.
Blog about yourself. Be yourself – even on a niche blog. You won’t believe it, but there are hundreds, or even thousands, of people in the world who look like you, who share your interests. And never consider your readers dumber, simpler, or more naive than you.
6. How much do bloggers earn - personal experience
Earnings directly depend on the number of subscribers and the activity of the author. Some bloggers do not need monetization at all - they have other income, and they run their sites and pages solely for entertainment purposes. Others combine business with pleasure - they blog for the soul and at the same time make money from it.
You have every chance to earn the same or more - online income depends only on your activity!
7. Conclusion
Now you know more about how to become a successful blogger and make money from your pages and sites. The universal secret of a successful blog is benefits for readers and a competent approach to monetization.
Question for readers
Do you think a blogger still needs his own personal website or can he get by with free resources?
We wish you successful monetization and a million readers on your blog! Write comments, additions and remarks. Share the article with your friends on social networks. See you again!
You have decided on its topic, technical and other important points to get started (you can read more about them at the link). However, creating a blog is one thing, but constantly working on it, reaching some planned indicators and, as a result, receiving the planned income is another.
Unfortunately, a colossal number of blogs that were once started very soon become abandoned, cease to be filled with new content, or even close down altogether. On the Internet, I constantly come across online diaries that were started very beautifully and competently, but were later abandoned. It seems that novice bloggers cannot immediately adequately assess their capabilities, and they quickly lose interest in this matter. As a result, you can find a lot of blogs on the Internet in approximately this format (I call it “format 100”):
- About 100 blog entries;
- About 100 unique visitors per day.
And in this format, a blog can “hang out” on the Internet for a very long time. Naturally, it does not bring any special income to its owner; at best, it pays off the costs of Domain name and hosting, but sometimes even this is not available.
How to avoid such an outcome of events? How to become a blogger who will be successful and in demand, who will get at least 1000 unique visitors per day and will be able to earn at least $100 per month from his blog. In my opinion, this is the minimum amount that, in principle, is worth pursuing to create a blog.
So, in order to answer the question “how to become a popular, famous, successful blogger?”, I propose to consider as many as 20 essential points that you must have in order to do this. Let's call them “20 rules for a beginning blogger.”
20 rules for a beginning blogger.
Rule 1. Love for writing on the Internet. As you know, any business has the greatest chance of success only if you approach it with love. Therefore, when thinking about how to become a blogger, first answer yourself a simple question: “Do you like to write on the Internet?” If the answer is “No”, then it seems to me that I should become popular blogger you're unlikely to succeed.
Rule 2. Having a clear goal. You must understand very clearly why you are starting a blog, what you are striving for, and what specific results you want to achieve. I recommend reading the article on this topic and following the instructions there. Well, a blog created aimlessly will not last long - you can be sure.
Rule 3. Communication skills. A blogger is a person who constantly communicates with his readers. That is, he must have very well developed communication skills: he must be able to conduct a conversation diplomatically and answer even stupid questions. If you are thinking about how to become a blogger, think about whether you are ready for a constant dialogue with your readers and subscribers?
Rule 4. The ability to correctly express your thoughts. There is an opinion that a blogger should write better than talk, and I agree with it. You can become a famous blogger only if you have a written language.
Rule 5. Willingness to express your position. A blog differs from a website, first of all, in the authorship of a specific person. This means that a blogger must always be ready to express, argue and defend his own position on the issues that he touches on. Blogs are valuable because you can find a reasoned and impartial opinion in them, and the more popular the blogger, the more authoritative it will be.
Rule 6. Independence. When thinking about how to become a blogger, you should understand that a blog is not only about regularly writing your thoughts, but also about constantly working on technical issues, on its creation, transformation, etc. Readers see only the “top of the iceberg,” but the blogger has to competently manage it all.
Rule 7. Discipline. A blog, especially at the initial stage of development, requires constant, regular filling with new information, as well as various actions on solving technical issues and promotion. It will be very difficult to provide all this if you have problems with self-discipline.
Rule 8. Availability of free time. But discipline alone is not enough; it will also take time – a limited and exhaustible human resource. Even to write and post new entry in a blog of 3-5 thousand characters, it will take at least 1-2 hours. Can you set aside this kind of time every day? After all, if the blog stops updating, you can forget about its development.
Rule 9. Attitude towards criticism. Any blogger will definitely face criticism at some point. Moreover, it can be very tough. If a person is too susceptible to criticism, this can simply kill his desire to blog. Therefore, to become a popular blogger, you need to be able to understand that the more successful your blog is, the more it will be read, and therefore criticized. You can't please everyone, and you shouldn't strive for it.
Rule 10. Desire and readiness to be the center of attention. A successful blogger is always in the center of attention of the Internet audience. It is discussed both openly and “behind one’s back,” and not always in a positive way. Readers and critics follow not only the posts on his blog, but even his personal life, what photo he posted and what status he wrote. When thinking about how to become a blogger, you must decide: do you want such attention to your person, are you ready for it?
Rule 11. Technical skills. As I already said, behind the visible content of the blog there are many technical pitfalls. Therefore, when thinking about how to become a blogger, you need to either already have some skills in creating and promoting websites, or be ready to learn how to do it. For example, by .
Rule 12. Treat yourself with humor. A very specific point that I decided to highlight. A successful blogger must, firstly, have a good sense of humor, and secondly, he must be ready to laugh even at himself. I assure you, even if this rule seems strange to you now, when you become a popular blogger, you will understand how important it is.
Rule 13. Controlling your own ego. Despite the fact that a blogger must be ready to always be in the spotlight, he must also be quite modest. In no case should you exaggerate your own value, even if you have already become a popular blogger, because no one likes excessive egocentrics - such a person can quickly lose his popularity.
Rule 14. Desire to learn. Once again I repeat one of my favorite phrases: a person striving for success must be ready to constantly learn, unlearn and relearn. No knowledge, even the most important, will be enough for you for the rest of your life. Moreover, in the field of Internet technologies, which are developing at an extremely rapid pace. When thinking about how to become a blogger, decide for yourself whether you are ready for constant learning? After all, if you stand still, your blog will not be able to remain popular for long and will gradually begin to degrade.
Rule 15. Love of reading. On his website, the blogger expresses his own opinion, but about what? About some well-known facts, events, services, technologies, etc. Before expressing your opinion, you must study the issue yourself, and to do this, read the publications of other authors, articles from encyclopedias, and possibly books. If you don't like to read, you probably won't be able to become a popular blogger.
Rule 16. Consistency in presentation. When starting to blog, a blogger must build a certain semantic chain of publications and stick to it. This is especially important for regular readers who track the release of each new post: they should have a rough idea in what order to read your materials and what you will write in the future. Moreover, consistency in presentation is also important within each individual article: it must also have its own clear structure, otherwise it will simply be of no interest to anyone.
Rule 17. Creativity. To become a successful blogger, you must write something of your own and stand out from the huge mass of Internet authors in your topic. That is, a simple rewrite of other people’s materials in this case is a sure path to failure. Of course, it is almost impossible to write about something that no one has written about before, but expressing the same idea in your own creative way is one of the key tasks of a blogger.
Rule 18. Preparedness for failure. In any case, success will never follow you on your heels; there will definitely be failures. For example, positions for the queries you need will fly out of the TOPs search engines, your site will lose visitors, and you won’t even be able to understand the reason for this. If you are thinking about how to become a blogger, you must be prepared for various negative events, you must perceive them adequately and strive to correct them.
Rule 19. Persistence. The problem with most abandoned blogs lies precisely in the lack of persistence of their authors. Many people, when starting a blog, do not fully understand how much time and effort it will take, and therefore, without getting the quick desired results, they simply give up. Naturally, in this case you won’t be able to become a famous blogger. Only perseverance can lead a person to the desired goal.
Rule 20. Believe in yourself. And finally, the last and very important factor in order to become a successful blogger is. Without it, it will be very difficult to achieve success in any business, and the blogosphere is no exception. Believe in your strength, in your capabilities, in your success, and you will achieve the desired results.
Well, I think you have got enough idea about how to become a blogger. All the indicated rules for a novice blogger must be followed together, and this is very important.
Failure to comply with at least one of the above points may result in the fact that you and your blog will not be in demand.
This may seem too complicated to you: as many as 20 rules... But you want to become a successful blogger? The competition in this area is quite high, so you will have to work hard to become a leader. I think this is quite logical.
By the way, I have already gone through all of the above points through my own example, so I can write about them based on personal experience, having personally seen that it works. My blog that you are reading now - I think good for that confirmation.
I wish you success in creating and developing your blogs. As always, I will be happy to answer any questions you may have in the comments. See you on the pages of the site!
Nadezhda Pominova
Content marketer. Knows everything about corporate blogs and how to turn readers into customers. Leads own blog Do it inbound.
When should you start a blog?
So, you came up with the idea of starting a blog. You need to pour out your thoughts somewhere, and psychoanalysts are too expensive. Or you want to promote your company or yourself as a specialist in some field.If the idea of starting a blog just dawned on you, do this:
- Watch lectures by Robert Sapolsky, a professor at Stanford University, on the biology of human behavior. They were translated and voiced.
- Learn to make a mouse, crane and fish using the origami technique.
- Organize a cleanup day in the yard of your house and arrange a beautiful flower garden.
If after this you still think that blogging is interesting, then you can try it.
How can a blog help?
Look at a hundred of your friends on Facebook or VKontakte. How many of them write something themselves, rather than reposting endlessly? How many of these writers post their own interesting thoughts rather than “woke up early today to catch another personal productivity coaching session”?Expressing your own thoughts and coherently arguing them is a strong advantage in the world of reposts and duckfaces.
People who have this skill stand out from the rest. And a blog is a great chance to attract the attention of your audience. The good news is that it's not hard to learn. You just need to understand what you are writing about and be a disciplined person.
What do you need to be prepared for?
The most important thing to understand is that blogging is not fun. A blog is a duty that must be constantly performed, like going to the dentist.
And just like going to the dentist, many bloggers put off writing posts for one, two, three years. If you are not sure that you are ready for routine work, it is better not to start.
How long does it take to blog?
A lot of. It takes me from an hour to four hours to write one article. Last year I spent 19 hours and 19 minutes on the Do it inbound blog (and I have others). It’s not much, but look how carelessly I led it!
Articles were not even published every month. My blog is marketing myself. Spending time on it means investing in your own promotion.
Unlike the stock market, in the blog the relationship is clear: the more you invest, the more you get.
My little secret is that I not only run other blogs, but also get paid for it. I can also use their example to tell you how I lead them, and this will also be marketing myself. Therefore, you should not focus on how much time I spend specifically on Do it inbound. My investment portfolio is balanced: Do it inbound is not the only asset.
I advise you to invest more time in the blog and publish articles regularly. If you can write four times a month, it will be great, two times will be good, once every two months will be pointless.
Is it possible to quit blogging?
Yes. If you started, but from the first months you feel that it’s not going well, quickly admit it to yourself, quit the blog and live in peace. Honestly, no one cares!
The Internet is full of memes, videos with raccoons, articles about seduction, knitting, Russian rap. No one will notice if your blog about quantum interactions of elementary particles ceases to exist.
How to choose a topic?
Mediocrity is not a barrier to creating a popular blog.For every blogger there is a reason why they are read and a reader. Someone posts on YouTube video about how to do repairs, some write about their children, some even write interesting things about their children.
But think about your readers: why would they read your blog? What is their reason for this? Maybe you can write funny, have the gift of a storyteller, notice funny little things in ordinary situations, or are well versed in some topic and your knowledge will help other people?
Please note: you must like the topic yourself, otherwise you will not last long.
What is the most important thing for a blogger?
If you want the number of readers to exceed zero, follow one most important rule.Don't blog stream of consciousness. Structure your thoughts.
By the way, the book “” by Alexey Kapterev helps a lot with this.
When you sit down to write an article, identify the problem you want to solve. What will change in your readers after reading it? Begin your text by stating the problem and explaining why it is important, then describe the solution.
How to make yourself read?
The Italians have an expression: “Talk as you eat.” This means that you need to speak simply, without floridity. You should write a blog the same way.An exception is if you know how to write gracefully and subtly, like Tatyana Tolstaya or Lyudmila Ulitskaya. I can’t and don’t try to jump over my head. And guess what? Readers praise!
Get rid of participial phrases, very complex sentences, and passive voice. Instead of “I gave the bronze horse to my friends as a wedding gift,” “I gave it as a gift.”
This is taught in the book “Write, Cut,” which was written by Maxim Ilyakhov and Lyudmila Sarycheva (she is my twin sister, by the way).
But I must warn you: first the content, then the form. Don't expect to produce brilliant papers after reading Write, Cut. Properly constructed phrases do not replace knowledge of the topic. And vice versa, if you understand what you write about, but do not always express your thoughts coherently, readers will be loyal to this.
Where to get inspiration?
If you are actively writing for the first few months, and then you realize that you have already gone through all the topics and there is nothing more to tell, there are two options:- Or the initial euphoria has simply passed, and the blog has turned into a routine (this is the norm).
- Or you really have nothing to write (unlikely).
To prevent this from happening, it is important:
- Write on a topic close to you, in which you are immersed.
- Understand that any thought can become content.
When a topic is close to you and you love, it will be inexhaustible for you. I write about content and blogs, I work with it all the time, talk to people about content, so I constantly have ideas of what to write about.
Where to get ideas for content?
I follow several people on Facebook who post 1-3 times a day. They have a lot of readers, a lot of comments. And the secret is what they write.This is not easy for everyone, you have to accustom yourself to it. Set yourself the task of writing every day (God forbid you post it all on the Internet), and after a couple of weeks you will understand that any thought can become content.
After that, train yourself to write on a topic you define. Then ideas will come constantly.
Why do you need a content plan?
The plan will come in handy during that depressive period when it seems to you that there is nothing to write about. When you're just starting out, when you're excited about a new endeavor, write a list of topics for future articles. About fifty. This list will save you when your courage evaporates.Does a blog need social networks?
If you run a blog about aircraft manufacturing, and on Facebook you post a photo “My new nails with rhinestones, thanks to the beloved @nailsismylove1999❤,” readers are unlikely to trust you as a professional. Especially if you are a man.Why is feedback needed?
Communicate with readers, ask them what they think about your blog. It is very depressing when you think that you are writing into the void. Over time, even the comments “Thank you for the useful post” cease to satisfy, you need to hear something more detailed. Praise will encourage you, and criticism will help you stay on your toes.Will there be a result?
If you still steadfastly went through all your creative crises and were able to blog regularly for at least a year, it will bear fruit.Twice I got a job thanks to the blog and countless times - job offers or cooperation on small projects.
The paths of content are mysterious. Sometimes it brings completely unexpected results.
You expect the cherry to ripen, and then - just like that - a cherry actually grows. But sometimes an orange suddenly appears.
Renowned SEO specialist and founder of Moz Rand Fishkin has a term for this called “serendipitous marketing.”
This happened to me two or three times. I write about content and blogs and sometimes mention hearing implants (I work for a company that deals with them). One day, a person who knew me specifically as a marketer wrote to me that he was interested in implants for charity and would like to collaborate. Professionalism in one area brought a potential partner for another. Such cases happen infrequently, but they always surprise.
I promise you many surprises and discoveries if you start your own blog and maintain it with discipline.
But start with awareness. As in any other activity, the main thing here is work and perseverance. If you are determined, I don’t wish you inspiration, but I wish you discipline and will. Then everything will work out.
Writing well is a useful skill, and it's not that difficult to develop. The best way- via “”, a free and cool writing course from the editors of Lifehacker. Theory, many examples and homework await you. Do it - it will be easier to complete the test task and become our author. Subscribe!
First, you should determine the area of interest that suits you. It should be something that you really love and are good at. You don’t just need to follow successful people - find what interests you.
For example, you found a fitness blog with a huge number of subscribers. Should you also write about healthy image life if you don’t care about him and you don’t know anything about him? Of course no. Remember: it is useless to pretend on social networks.
Think about what you like. Maybe you love handicrafts? Or do you like food and are interested in different types of cuisine? Or are you into fashion and constantly follow trends? Your Instagram posts should show what you're actually interested in, not just some random stuff. You can write about different things at once: for example, about food, travel and lifestyle, how this blogger. As you can see, she publishes equally on these topics.
Once you have decided on your area of interest, get your account in order. First of all, you need to provide information about yourself that will instantly attract the attention of the audience. Tell us about yourself in a way that others will be interested in.
Remember that your short bio is the first thing brands or potential followers will see. So if you want to become a successful Instagram blogger, approach your design responsibly.
Take a look, for example, at the information provided in the profile of a travel blogger Helene Sula. The name line says “travel blogger,” so her account will show up for that search query. The biography tells Short story about how she went to Germany to explore Europe. At the same time, the girl left everything she had except her dogs and her husband. Attracts attention, doesn't it?
Tell stories
To become a successful Instagram blogger, it's not enough to just post photos. Photo captions are just as important as the photos themselves. Tell stories to create an emotional connection with your followers. Give them a reason to trust you, follow your account, and interact with you.
Don't forget to be sincere - your subscribers will notice your falseness. The personal stories you share with your audience should not only be interesting, but also true.
The main advantage is access to statistics. You'll be able to learn not only what your audience is doing, but also which posts generate the most engagement and at what times it occurs most often. Data about your followers' activity will come in handy when you discuss possible collaborations with brands. Numbers will tell them about you better than your photos.
Another advantage of a business account is the ability to advertise it. You can set up a promotion for one of your posts to generate additional engagement.
Use Instagram Stories
The Stories feature is perhaps the most popular on Instagram right now. More than 200 million people use it every day. This is an ideal tool for increasing subscribers and promotion.
Even those who don't follow you can see your stories if you add your location and hashtags to them. If you have more than 10 thousand subscribers, then you can insert into the story the function of following the built-in link using a swipe up.
You can also tag other people in stories - this way you can not only make connections, but also increase your audience.
Interact with your audience correctly
In social networks main role people play and how you interact with them. Engagement is one of the most important factors that will help you become a successful Instagram blogger. When someone comments on your photos, respond, leave mutual likes and comments on their profile.
Here's how to increase subscriber engagement:
Leave a call to action in the photo description.
Post at times when engagement is at its highest (to find out, use the statistics available for business accounts).
Hold competitions and giveaways.
Make polls in Stories.
Follow accounts with topics close to you and interact with their content (you will find them using the “Interesting” tab).
You can also follow specific hashtags so that all relevant content appears in your feed.
Tag and connect with brands
Becoming an Instagram personality occurs in two stages. First, you need to gain followers organically and get good engagement. Then comes the most important stage - you start making money.
Once you have more than a thousand subscribers and good engagement rates, start looking for suitable brands. Tag them in relevant photos and try to get noticed. Sometimes brands can even share your post and get you extra attention.
You can write in a personal message to companies that work in your area of interest. It is especially worth paying attention to those who have already collaborated with bloggers. Prepare a pitch in which you explain why you applied and what you can offer. It won't be easy, but some of the answers may pleasantly surprise you.
To search for brands, you can use the platforms Grin, SocialPeeks, InsightPool, HYPR, InfluencerBay, TRIBE or TapInfluence. Some have restrictions on the minimum number of subscribers required to participate in advertising campaigns.
Don't buy followers
Many Instagram bloggers make this mistake. If you want to become a media personality and make money, the best way to grow your audience is organically. Yes, it is not easy and takes time.
But purchased followers aren't useful because they don't interact with your content and don't increase engagement. And the lower the engagement, the lower the chances that brands will want to collaborate with you.
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