Being a blogger is very popular and promising today. A blogger is a popular author who keeps his own online diary in the form of articles or small text notes (posts), uploads videos and photographs that correspond to the topic of his blog. Blog topics can be different: cooking, video reviews, travel, politics, fashion and style.
Keeping your own blog online allows anyone to not only share their own thoughts, post interesting photos and videos, but also make good money from it. The success and popularity of a blogger depends on the traffic to his online diary and on the personality of the author. The more interesting he writes posts, expressing his opinion, sharing his experience with readers, the more people will comment on the blog, discuss it, and ask questions. Trusting relationships between the author and readers and subscribers is an important function of any blog. Where to begin?
Before becoming a successful and fashionable blogger, determine for yourself the goal for which you will work on your new blog. This could be a blog for the purpose of earning money, for the sake of fame and popularity on the Internet, or just for fun - keeping an online diary about your life. Remember that becoming a blogger is not as easy as it seems; first of all, it is a job that you will have to devote a lot of time to. If you have enough of it and have a goal for which you are ready to learn, self-develop and move forward, then we will consider step by step where to start.
How to become a blogger - choosing a topic
The topic for your blog should be chosen based on your knowledge, life experience or favorite hobby in which you are well versed. The more interesting it is for you to share interesting and relevant information with your readers, the more time, desire and effort you will want to invest in your favorite blog. Topics that are not interesting to you personally and that you do not understand will not bring the desired effect.
How to become a blogger - format and choice of platform
To create a blog, there are two options: create your own website on a paid or free platform, or use special web resources that provide a platform for creating a personal web page completely free of charge.
The most popular services for text publications are blogger.com and livejournal.com, which can be considered a kind of social networks, where a blogger can not only post new posts, publish entries, photos, upload videos, but also find new friends-subscribers, exchange with the same like him, with bloggers, links, comments, thereby declaring themselves and promoting their resource.
The video blog format is very popular, where the blogger uploads videos for his subscribers. The most famous platform for video blogs is YouTube. This could be a culinary blog with video recipes or a fashionable beauty blog, where girls share new products in cosmetology, give tips on self-care, as well as video reviews of video games, new technology and other products. It is necessary to pay attention to the design of the channel, its design and name.
Blog content and promotion
Remember that blogging is the daily work of filling an online resource with articles, notes, and photographs that are interesting to readers. It is also important to support feedback with subscribers: answer their questions, comments, give advice. How you present information, maintain communication and interest in the blog will determine its success and relevance.
Don't forget that there are hundreds of thousands of similar blogs on the Internet. You need to find your own flavor, your own style and stand out from others. Try to regularly update your blog with articles, quickly and efficiently respond to readers’ comments, inviting them to dialogue and communicate.
It is also worth paying a lot of attention to the promotion of the resource and its promotion on the network. Share links with other bloggers who run blogs on similar topics, post notes with links to the blog on social networks or in comments on popular web resources, create polls, contests for subscribers, for example, “best commentator of the month” for a certain monetary reward.
Having decided to become not just a blog owner, but a fashionable, successful, popular blogger, get ready for active work on a new web resource, set a goal for yourself, do not be afraid of criticism and be interesting for readers, on whom your success depends.
Good afternoon friends! We all know very well what a blogger is. This is a person who runs his own blog. He writes useful articles on various topics, covers interesting events in various fields of activity, and tells moments of his life in articles. There are a huge number of blogs on the RuNet, their diversity makes your eyes dazzling. And almost every blog author is trying to solve one important problem - how to become a popular blogger, how to turn into a famous and popular webmaster. And every novice blogger dreams of the day when his site will rise to the top of the blogosphere, and his image will become known to many Internet visitors. But, as happens in our lives, only a few reach the Olympus... What should a beginner do, how to achieve his goals, how not to deviate from the true path, how not to give up, and how to find that life-giving force that will help and motivate a future blogger ?
How to become a blogger?
To derive a unique formula for a successful popular blogger, let's look at the most basic parameters and characteristics of the activities of any webmaster. We will not only list them, but also see how ordinary bloggers and craftsmen manage them. Let's start with goal setting and time planning.
Setting and achieving goals
When any webmaster wants to do something on his site, he needs to have a “ready-made sample” in front of his eyes. 
Without knowing what it will do, it is difficult for the site owner to get a specific and accurate result. Such a model for any business of a webmaster is a precisely defined goal. The job of a popular blogger is to assemble a whole picture from small pieces. For example, if the author of a blog wants to create his own new post, then he comes up with a topic for the post, writes a plan for the future article in advance, selects the necessary abstracts, and perhaps collects the accumulated experience or results of experiments into one whole. He sees these pieces, one might say, goes through them with his hands, connects them in meaning and can see the whole picture. And to make this picture come to life, he sets goals. An ordinary blogger does not always think through everything in advance; he does not compose everything every time. detailed plan, but in the end it is extremely rare to see the finished product at the very beginning of the process. Therefore, an ordinary webmaster publishes an ordinary post, an ordinary article, an ordinary competition, etc. Although he has the desire, he does not have the skills to create the right goals and achieve them.
In order for a blogger to correctly create his goal, he must adhere to the following rules:
- he must clearly understand the essence of the problem or task. That is, writing regular post text and optimized content for search engines are two different things. Or another example - announcing a new article on a blog. A blogger must clearly know why he needs it, why he does it, what it will give, etc.
- the blogger must know and see the value measured set goal. That is, if he wants to increase the number of visitors for the next month, he must know what number he can count on. After all, knowing a specific figure, it is much easier to find the necessary resources and sources to achieve the goal.
- the webmaster must understand that when planning, he must really see ways to achieve goals. Because if he thinks of unrealistic, unattainable goals, then in no way will he get a positive result - he will not have the tools and resources that can help him. No one has ever managed to get a star from the sky.
- a blogger must set a time period for achieving the goal. Getting 200 subscribers in a month, visiting 15 sites tomorrow, commenting on 25 blogs in three days - these are examples of correctly set goals in terms of the time period. And if the webmaster every time sets goals for himself “I’ll do it tomorrow or later,” then in the end he will not receive anything not only on time, but even very late. After all, by stretching out the time period, the achieved goal will already be yesterday’s, and very often no longer relevant.
Time management
Oh, it’s the most popular phrase these days – “time management.” Many businessmen and numerous young people are trying to live by the laws and rules of this science. 
They fill out special tables with a description of each hour they have lived, compile their own files of affairs, and keep a complete timekeeping of their day, minute by minute. But very often this is of no use, because time management requires taking yourself seriously, and not just being a hobby for a couple of days. Previously, when I was Soviet Union, almost every student had his own daily routine. This is such a beautiful large colored sheet of paper with pictures and white margins. In these fields, all the main matters were written down in the hand of the child (or parents). In the morning - get up, run to school, home from school, then lunch, then meteorically to additional classes, then dinner, toothbrush and deep sleep. I remember a good children’s book, “How I Was a Child Prodigy,” where one boy actually managed to go to school, attend classes English language, swim in the pool, work out in a math club... And everything was fine. 🙂
Now, over time, many bloggers are simply in trouble. So the blogger decided to create a very interesting and educational 
material for your readers. He starts it successfully, but then a face pops up in ICQ, a message on Skype insistently knocks, a letter rings with Email and our webmaster is already writing something to his friend, watching some videos, surfing the Internet in search of information. Then you come back, and the time for the main task has already passed... And in the end you end up with either an unfinished post, or dark circles under the eyes due to lack of sleep. 🙂 And it’s little things like this that get me every time.
So you say, so what if a person is distracted by these little things? Well, he didn’t do something that he planned. Well, tomorrow he will definitely do everything. How can the fact that a blogger worked only four hours instead of five, or wrote only 9 posts instead of the planned 10, affect the final result? After all, 9 posts is not bad either. Unfortunately, this constant deviation of one's plans makes a big difference over time between an ordinary blogger and a successful one. A successful webmaster is not distracted by things that are not included in the plans or are not fixed by any goals. He saves his time and ends up getting more results every day than a regular blogger. Days, weeks, months, a year pass and now a successful blogger becomes a thousand-strong blogger, while an ordinary blogger still looks at his attendance at 200 people. He lost his time.
A blogger has many different things to do. He needs to improve his blog, he needs to write articles periodically, he needs to promote himself in various ways. Each task requires a lot of strength and energy from him. After all, a blogger is a fusion of a site administrator, an html code programmer, a writer, a mass entertainer, an organizer, and, recently, an SEO optimizer. Can you imagine what an explosive mixture this is, like Shiva with a dozen arms. So think about how much he should keep in his head important matters, periodic tasks, planned maintenance, etc. And of course, with so many different areas of his activity, a blogger can make a mistake, stumble in the face of problems that arise, and ultimately give up and abandon his blog. A successful webmaster does not do this - he struggles with all difficulties, overcomes all obstacles.
If a person stops his struggle, then he has already lost. We can all make mistakes, make harmless mistakes and shortcomings. And there's nothing terrible about that. Each of us may have some problems, negative events may occur, but they can always be solved. But if we gave up in the face of these difficulties and problems, then we were defeated. Anyone who betrayed his dream will most likely never dream again. And if a person does not have a dream, then he does not live, but simply exists...
Every time a popular blogger faces a new challenge, he can choose one of two options further development events: either he gives up, or solves this problem and becomes stronger. After all, any new difficulty in any activity is a sign of progress. As soon as the webmaster solves his problem, he gains invaluable experience in blogging and promoting it - he leaves the previous level and moves on to a more advanced one. high level. He grows above himself, turning into a successful blogger with every problem he solves.
In the 70s of the last century, Adidas had parity in the sports shoe market. No competitor could even come close to it. At this time, several young people, against the will of their families, who did not see the slightest chance of success, founded a company producing shoes for athletes. 
They thought for a long time about how they could defeat the grandee, but they never made a practical decision. Finally, one of them said: “Our disputes will lead nowhere, our conjectures and guesses have no meaning. You just have to take it and do it.” And everyone realized that there is no need to listen to what others say. You just have to do your job. These words gave them so much confidence and strength that they decided to make these words their motto.
After 5 years, Nike overtook Adidas in the production of sports shoes. And today the company’s employees wear T-shirts with the inscription “Take it and do it!”
All popular blogs started as small websites. Their webmasters made a lot of mistakes, spent a long time tinkering with the code, reworking the templates of their web resource, installing a bunch of plugins and removing many. They experimented not only on their blog, but also on themselves. But they never left any task for later. They did not remain idle, did not wait for the right moment - they did it right away, now. It is better to start acting while making a bunch of mistakes than to hesitate, striving for complete errorlessness.
Some bloggers consider themselves lazy and, as a fact, launch their websites on for a long time. They don’t write new posts and articles, don’t solve new problems for blog promotion and promotion, and don’t see any future prospects. But their problem is not laziness. They simply do not know their goals, which they should strive for. “Why run faster if you can’t see where to run?” - This is what many novice bloggers think. Plus, many of them listen to the opinions and instructions of “authoritative” people. Especially among family and friends. “Why do you need a blog?” - they say - “You waste your time, you won’t make money on it, you won’t achieve great heights...” And the blogger gives up. But you just have to do it without listening to anyone. And if someone tells you something, ask yourself a small question - “How authoritative is this person for me?” And you don’t even need to think about his lamentations and decrees that it is “impossible” to become a popular blogger. Everything is possible!
Have you ever tried to stop a moving car? You don’t have to try, it won’t work. 🙂 Because a car that has picked up speed has a large momentum. Any human activity has the same impulse. If there is no impulse of movement, then some little thing is enough to completely stop the whole process. But if a person’s work has picked up speed, and if there is an impulse, everything goes according to plan (as if by itself) - then various obstacles to any business do not turn into an insurmountable task.
Also, the activity of a blogger has its own momentum. At first it is zero and 
any problem greatly slows down the entire process of blog development. And if there are a lot of such difficulties, then often the blogger gives up everything he’s doing and launches his blog to the bottom of the blogosphere. Therefore, a popular blogger creates his own massive momentum in the first months of work. After all, he knows that there will always be problems and obstacles (human development is based on this, by acquiring new experience, overcoming obstacles). The webmaster writes 3-4 posts every week, studies various ways promoting your blog is being implemented into the blogging environment. It is the first months of hard work that will make it much easier in the future to solve various problems of maintaining your website.
Often, new bloggers fall into the following traps, which make it difficult to create the initial impetus for blog development:
- Some bloggers say that they will try to do something. You cannot “try” to move a passenger car or a high-speed train. Either you have to make an effort and the car begins to move, or it remains standing still. This is the same as “trying” to jump high - either a person jumps or not. There are no intermediate “tests”. The one who does it expects to get his result. Anyone who “try” expects that something will definitely interfere with him. Therefore, the sentence “I’ll try to write a new post or install this plugin” never leaves the lips of a successful blogger.
- Others say that they will work based on the results obtained. A person who works according to this principle lacks self-motivation. He constantly needs to stimulate himself, as bloggers say, “to give him a kick in the ass.” As a result, he forces himself to do something every time. The automaticity of such movements does not appear in any way, but it is the movement that automatically leads to specific results. Therefore, a successful blogger knows one important rule - “For someone who has started a movement, it is much easier to continue his movement than to completely end it. It will be driven by the impulse of movement.”
- And still other webmasters first choose the right strategy, and then try to do something. It is very difficult to find a suitable strategy for developing your blog if you do nothing before. Without momentum, it’s not only difficult to choose a suitable strategy, it’s impossible to even get one. Strategies appear only when the webmaster works on his articles, experiments with his blog, studies and implements various tricks.
On May 9, 1945, Russian troops captured Berlin and completely destroyed Hitler's invincible army. But not many people know that back in the 30s, the German army was the smallest and most technically backward in all of Europe. After the Treaty of Versailles in 1919, Germany could only have an army of 100 thousand without an air fleet and heavy weapons. And this is in comparison with the well-equipped million-strong armies of the leading European powers. In 1936, civil war broke out in Spain and Germany sent a small militia of 6,000 men as support. This internal conflict allowed the German army to conduct a large number of experiments in the field of application and development of various types of military technologies and methods of modern warfare. The German group tested new models of aircraft, tanks, means of transport and communications in this conflict. The Germans, without exceeding their contingent of 6,000 people, let their pilots, tank crews, and officers through on a rotation basis, which made it possible to train as many Wehrmacht troops as possible in real combat conditions. Thanks to the skills they acquired, they were later able to quickly capture most of Europe in a couple of years. And if it weren’t for the Russian soldiers, perhaps the whole world would have fallen into darkness. But once upon a time the German army was the weakest...
What is the secret of success
In order for the impulse of movement not only to arise, but to constantly grow and gain its strength, it is necessary to develop an important quality in oneself - discipline. 
To achieve success and positive results maintaining and promoting a blog, as well as in its search engine promotion, you need to know and master the basics of blogging and SEO. But in order to master this knowledge and bring benefit from it to your business, discipline is required. The more a blogger practices, the more articles he writes, the more he tinkers with the code, experiments in optimizing and promoting his blog, the more experience he gains, the higher his skill. The better his results become, which means he becomes successful faster. But all the movements of a blogger, his actions and experiments are based on discipline.
Three Phases of the Blogger Discipline Process
The first phase is the starting one . It takes a short period of time - 3-9 weeks, depending on the perseverance of the blogger. At this time, a novice webmaster should “stupidly write on the table.” Write, write and write again as the great one bequeathed to us (Pervushin, Koksharov, Sosnovsky, Shakin - choose for yourself 🙂). Every week, 3-4 posts with a minimum of 2000 characters (my manual on how to help you). And of course - only unique and useful content. Of course, these days you will have to constantly fight the desire to throw everything away to…. generally very far away. Don't give in to this feeling - just write.
The second phase is the growth of movement momentum . Thanks to a successful start, you will already have 20-40 interesting articles and posts on your blog. The first visitors will come, the first comments will appear, you will begin to be noticed. Now you almost always write your articles automatically - you have developed a starting impulse for movement. It's time to strengthen it. Expand your horizons, read new materials about maintaining and promoting your blog, conduct your first experiments, write detailed guides for beginners. If laziness comes, take your diary and set the necessary goals - they will give the further growth of the blog a detailed action plan and some materiality - you will see the end result. The time for this phase is different for everyone - it all depends on the amount of time you spend on your blog. Typically this period ranges from four months to a year.
Third phase. A year has passed and now every week the blogger does his business automatically. He already has a pre-thought-out plan for writing articles and possible practices, he sees the further development of his site, sees possible options increasing its popularity. From the very morning, a successful blogger anticipates the pleasure that he will get from blogging that day. He has a different way of thinking, he immediately sees the bonuses and benefits of various strategies and tactics for running his blog, he understands all the responsibility when choosing one or another solution to overcome the next problem or difficulty. This phase lasts his entire blogging life and discipline itself is extremely rarely required - everything has long been automatic.
Your own boss and subordinate
When a blogger carries out his activities to maintain and develop his blog, he plays the role of not only a subordinate, but also a boss. Each webmaster gives himself some instructions and controls himself. As a leader, a popular blogger develops a strategy, thinks through a blog development plan, comes up with a goal for each element of his activity, and chooses the appropriate tactics. In the role of a subordinate, the blogger performs disciplined various actions, puts them into practice. As a result, new articles appear, and its authority rating increases both in the blogosphere and in search engines.
If a subordinate sitting inside a blogger begins to look for excuses and refer to various difficulties and obstacles, a tough 
the leader will fight the blues and emerging ailments. The boss will eradicate the unproductive habits accumulated by the subordinate over all this time. Of course, for a successful symbiosis between a leader and a subordinate inside, a blogger must get rid of the habit of lying to himself. You can’t deceive yourself by coming up with all sorts of fables and excuses, feeding your boss “breakfast”. After all, on real work, where many bloggers have their own boss, such variants of deception will lead to dismissal.
For good and joint work of the subordinate and the leader within himself, a successful blogger keeps his diary, in which he writes a plan for every day. I got up in the morning, thought, wrote a list of necessary tasks, and made suitable and correct goals. The day passed, the blogger asked himself the question: “What productive results did I get today, what specifically did I achieve?” You didn’t do something, you couldn’t, you forgot, you forgot - write it down on paper - she will never forgive until you fix everything!
Diary entries perfectly complement analysis your actions and decisions, numbers and statistics on the development of your blog. What is the traffic today, how many comments are there already, what is the visibility of the site in search engines. Everything is recorded and actually reflected - every minute a successful blogger can see his results. On the one hand, they give an additional impetus for movement - it’s nice to see and realize that “I was able to achieve these successes on my own!” On the other hand, thanks to accurate statistics and in-depth analysis, every webmaster perfectly sees both his mistakes and shortcomings, as well as the prospects for the further development of his blog.
How to become a blogger from an entrepreneur's point of view
The idea here is very simple. When two officials sit inside you, one of whom 
is the performer, and the second leader, a successful blogger turns into a private entrepreneur, into a person who works for himself. Only he knows what he needs for the further development of his business (and blogging is a type of business), what he needs, how to carry out this or that action and how to distribute the profits. All new features and ideas do not come to him from some governing body - the private entrepreneur searches for and uses all new ideas himself. Only he is responsible for all his actions, he has 100% responsibility for the further development of his business. A successful blogger is responsible for his own website. And only he decides which path of development he will take and what prospects he will receive.
On February 21, your humble servant, the author of the blog site received a certificate of state registration individual (private) entrepreneur. Having fully realized all the pros and cons of my activity, I decided to open my own business, making money on the Internet. And my blog is one of the areas of my online business.
Bonus materials for the reader
Being a popular blogger is not easy. It's even harder for me to become one. But this has always been the case in any business - to become a professional in business, you need to learn how to do a lot.
Therefore, dear reader, I am giving you a useful bonus - this is my SEO cheat sheet about my technique personal work.
Personal work technique for a blogger
This concludes my post about who this popular blogger is. If you have questions for me, write in the comments.
.Nadezhda Pominova
Content marketer. Knows everything about corporate blogs and how to turn readers into customers. He runs his own blog, Do it inbound.
When should you start a blog?
So, you came up with the idea of starting a blog. You need to pour out your thoughts somewhere, and psychoanalysts are too expensive. Or you want to promote your company or yourself as a specialist in some field.If the idea of starting a blog just dawned on you, do this:
- Watch lectures by Robert Sapolsky, a professor at Stanford University, on the biology of human behavior. They were translated and voiced.
- Learn to make a mouse, crane and fish using the origami technique.
- Organize a cleanup day in the yard of your house and arrange a beautiful flower garden.
If after this you still think that blogging is interesting, then you can try it.
How can a blog help?
Look at a hundred of your friends on Facebook or VKontakte. How many of them write something themselves, rather than endlessly reposting? How many of these writers post their own interesting thoughts rather than “woke up early today to catch another personal productivity coaching session”?Expressing your own thoughts and coherently arguing them is a strong advantage in the world of reposts and duckfaces.
People who have this skill stand out from the rest. And a blog is a great chance to attract the attention of your audience. The good news is that it's not hard to learn. You just need to understand what you are writing about and be a disciplined person.
What do you need to be prepared for?
The most important thing to understand is that blogging is not fun. A blog is a duty that must be constantly performed, like going to the dentist.
And just like going to the dentist, many bloggers put off writing posts for one, two, three years. If you are not sure that you are ready for routine work, it is better not to start.
How long does it take to blog?
A lot of. It takes me from an hour to four hours to write one article. Last year I spent 19 hours and 19 minutes on the Do it inbound blog (and I have others). It’s not much, but look how carelessly I led it!
Articles were not even published every month. My blog is marketing myself. Spending time on it means investing in your own promotion.
Unlike the stock market, in the blog the relationship is clear: the more you invest, the more you get.
My little secret is that I not only run other blogs, but also get paid for it. I can also use their example to tell you how I lead them, and this will also be marketing myself. Therefore, you should not focus on how much time I spend specifically on Do it inbound. My investment portfolio is balanced: Do it inbound is not the only asset.
I advise you to invest more time in the blog and publish articles regularly. If you can write four times a month, it will be great, two times will be good, once every two months will be pointless.
Is it possible to quit blogging?
Yes. If you started, but from the first months you feel that it’s not going well, quickly admit it to yourself, quit the blog and live in peace. Honestly, no one cares!
The Internet is full of memes, videos with raccoons, articles about seduction, knitting, Russian rap. No one will notice if your blog about quantum interactions of elementary particles ceases to exist.
How to choose a topic?
Mediocrity is not a barrier to creating a popular blog.For every blogger there is a reason why they are read and a reader. Someone posts on YouTube video about how to do repairs, some write about their children, some even write interesting things about their children.
But think about your readers: why would they read your blog? What is their reason for this? Maybe you can write funny, have the gift of a storyteller, notice funny little things in ordinary situations, or are well versed in some topic and your knowledge will help other people?
Please note: you must like the topic yourself, otherwise you will not last long.
What is the most important thing for a blogger?
If you want the number of readers to exceed zero, follow one most important rule.Don't blog stream of consciousness. Structure your thoughts.
By the way, the book “” by Alexey Kapterev helps a lot with this.
When you sit down to write an article, identify the problem you want to solve. What will change in your readers after reading it? Begin your text by stating the problem and explaining why it is important, then describe the solution.
How to make yourself read?
The Italians have an expression: “Talk as you eat.” This means that you need to speak simply, without floridity. You should write a blog the same way.An exception is if you know how to write gracefully and subtly, like Tatyana Tolstaya or Lyudmila Ulitskaya. I can’t and don’t try to jump over my head. And guess what? Readers praise!
Get rid of participial phrases, very complex sentences, and passive voice. Instead of “I gave the bronze horse to my friends as a wedding gift,” “I gave it as a gift.”
This is taught in the book “Write, Cut,” which was written by Maxim Ilyakhov and Lyudmila Sarycheva (she is my twin sister, by the way).
But I must warn you: first the content, then the form. Don't expect to produce brilliant papers after reading Write, Cut. Properly constructed phrases do not replace knowledge of the topic. And vice versa, if you understand what you write about, but do not always express your thoughts coherently, readers will be loyal to this.
Where to get inspiration?
If you are actively writing for the first few months, and then you realize that you have already gone through all the topics and there is nothing more to tell, there are two options:- Or the initial euphoria has simply passed, and the blog has turned into a routine (this is the norm).
- Or you really have nothing to write (unlikely).
To prevent this from happening, it is important:
- Write on a topic close to you, in which you are immersed.
- Understand that any thought can become content.
When a topic is close to you and you love, it will be inexhaustible for you. I write about content and blogs, I work with it all the time, talk to people about content, so I constantly have ideas of what to write about.
Where to get ideas for content?
I follow several people on Facebook who post 1-3 times a day. They have a lot of readers, a lot of comments. And the secret is what they write.This is not easy for everyone, you have to accustom yourself to it. Set yourself the task of writing every day (God forbid you post it all on the Internet), and after a couple of weeks you will understand that any thought can become content.
After that, train yourself to write on a topic you define. Then ideas will come constantly.
Why do you need a content plan?
The plan will come in handy during that depressive period when it seems to you that there is nothing to write about. When you're just starting out, when you're excited about a new endeavor, write a list of topics for future articles. About fifty. This list will save you when your courage evaporates.Does a blog need social networks?
If you run a blog about aircraft manufacturing, and on Facebook you post a photo “My new nails with rhinestones, thanks to the beloved @nailsismylove1999❤,” readers are unlikely to trust you as a professional. Especially if you are a man.Why is feedback needed?
Communicate with readers, ask them what they think about your blog. It is very depressing when you think that you are writing into the void. Over time, even the comments “Thank you for the useful post” cease to satisfy, you need to hear something more detailed. Praise will encourage you, and criticism will help you stay on your toes.Will there be a result?
If you still steadfastly went through all your creative crises and were able to blog regularly for at least a year, it will bear fruit.Twice I got a job thanks to the blog and countless times - job offers or cooperation on small projects.
The paths of content are mysterious. Sometimes it brings completely unexpected results.
You expect the cherry to ripen, and then - just like that - a cherry actually grows. But sometimes an orange suddenly appears.
Renowned SEO specialist and founder of Moz Rand Fishkin has a term for this called “serendipitous marketing.”
This happened to me two or three times. I write about content and blogs and sometimes mention hearing implants (I work for a company that deals with them). One day, a person who knew me specifically as a marketer wrote to me that he was interested in implants for charity and would like to collaborate. Professionalism in one area brought a potential partner for another. Such cases happen infrequently, but they always surprise.
I promise you many surprises and discoveries if you start your own blog and maintain it with discipline.
But start with awareness. As in any other activity, the main thing here is work and perseverance. If you are determined, I don’t wish you inspiration, but I wish you discipline and will. Then everything will work out.
Writing well is a useful skill, and it's not that difficult to develop. The best way- via “”, a free and cool writing course from the editors of Lifehacker. Theory, many examples and homework await you. Do it - it will be easier to complete the test task and become our author. Subscribe!
Wordpress If you have it, so much the better for you! Proceed directly to the next step.
Choose a topic that will be of interest to many people. If you are going to create a blog about celebrities, gossip and the like, then this good idea. Don't blog about what you did today because most people just don't care. If you're going to blog about what you do, then only write about really amazing things. For example, about how you saw a UFO. If you have a photo to confirm your words, then do not forget to post it. This is one of the most important steps.
Read about search engine optimization. Learn the basics. Find out what keywords your articles should contain (keywords are what people search for on search engines and how they can find your blog). You have to be careful when choosing your keywords, so it's in your best interest to end up choosing ones that are actually searched for frequently.
Now focus all your efforts on your chosen keywords. Choose one big keyword, as well as three or four additional ones. They should all be similar to each other! Then include these keywords in every blog post, but include them in different combinations. Once you do this, your blog's ranking in the top search engines will rise as your blog will be focused on a specific topic.
Do everything you can to get links that point to your page and personal posts. Blog ranking is also calculated based on how many links it takes to get to your site. You can get these links by adding them to directories using social networks, social bookmarking sites, and buying links (be very careful with this tactic).
Post consistently. Google seems to take kindly to domains that have been around for a while. Remember, Google (and other engines) have a goal of providing the best content to their users. If your blog matches search terms, it will directly affect its ranking.
Stick to one specific topic. If you're blogging about music, don't post about Twilight or anything like that. And if the blog doesn’t have a main topic, then few people will want to read it.
Make your messages unique. Try changing your format. Also try to work on organizing your presentation of information. The better your post is organized, the more attractive it will be to visitors. And the more attractive the posts, the better the blog itself.
- Make sure you always create posts with amazing content. The better your content and more interesting your blog, the more people will come at him. Focus on SEO, but also remember that ultimately your goal is to satisfy your readers.
Where to start promoting your blog on Instagram? How do popular beauty bloggers make money? What to do to become a famous and successful blogger?
Politicians, actors, housewives, football players, businessmen, travelers, writers, plumbers and gamers have blogs. At the same time, many not only write blogs, sharing their news, thoughts, ideas and observations with readers and viewers, but earn decent money from their resources.
Want to join their number? Then this article is for you. Denis Kuderin is with you, an expert on financial topics at HeatherBober magazine. I will tell, how to become a successful blogger from scratch, how the authors of LiveJournal magazines, YouTube channels and Instagram pages make money, and what is the secret of a successful blog.
In the final you will find useful tips for beginning bloggers - how to succeed, how not to be disappointed, how not to get lost in the endless digital universe and how to find your audience.
1. Blogging – become famous without leaving home
Bloggers (or bloggers - both spellings are considered acceptable) have long become a significant socio-political phenomenon. Their opinions are taken into account by the central media, they are talked about on television, their posts are discussed on serious analytical sites and on social networks.
To become a famous blogger, you don’t have to be in everyone’s sight, have literary talent or some kind of superpower. It’s not even necessary to leave the house and “hang out” in public places. All that is required is is to write a blog that is interesting to readers.
I will tell you how to run it, where to start and how to earn income from a blog in the following sections. But first you need to clearly define the terminology.
Blog– an electronic diary (magazine, website), which the author maintains online and periodically updates. The content of the site can be text, multimedia, or combined.
Blogs are not just read and viewed, but also comment everyone is interested. This is the fundamental difference between a blog and, say, a handwritten diary that you keep for yourself.
Any Internet user can create a blog. The world's first blogger is considered Tim Berners-Lee– inventor of URL, HTML, creator of the World Wide Web, who had a key influence on the development of the Internet.
There are millions of bloggers in the world now. Some of them keep journals solely for their own pleasure or to communicate with people who share their hobbies and views. Other make money with a blog. And they earn decent money.
According to Forbes magazine creator PewDiePie on YouTube Felix Kjellberg only in 2016 I started working online $15 million .
That same year the magazine "Half" included him in the list of the 100 most influential people in the world. The number of his subscribers now totals approximately 60 million people. And all this thanks to a channel dedicated to video games!
This is by no means a unique case, but rather the most significant and logical success story in the conditions of absolute accessibility of personal information on the Internet. There are famous bloggers not only abroad, but also in Russia.
Watch this short video:
Blogs are created by:
- on your own domain;
- using special services;
- based on social networks.
Some bloggers are experienced Internet users who know how to create websites and manage the “engine” on hosting, while others an Instagram account is enough to become rich and famous.
Among the bloggers there are professional analysts who write on serious political topics, there are ordinary people who write about everything under the sun, make videos, post photographs, recipes, life hacks and other useful or useless information.
The collection of all blogs on the Internet is called "blogosphere".
It’s difficult to say which topics are the most promising in terms of monetization – success is possible in any niche. But you won’t go wrong if you talk about it in an interesting, competent and detailed manner. business, psychology of success, family relationships, making money online and offline.
The unspoken rule of success: the topic should really concern you personally, since a blog is, first of all, an individual view of things, phenomena, people and events.
There are many types of blogs:
- Thematic– dedicated to highly specialized topics: do-it-yourself auto tuning, cake recipes, winter fishing, travel.
- Science blogs– magazines that are run by scientific experts and read by everyone.
- Cultural– magazines about a particular area of culture (painting, cinema, music).
- Educational– dedicated to the topic of education, enlightenment, school.
- Personal diaries– the author’s story about the events that happen in his life. Diaries are kept by both media stars and ordinary citizens - among both blogs there is interesting content.
2. What types of bloggers are there – 3 main categories
In addition to the topic, blogs are divided by methods of supplying material. The author himself chooses which option is closer to him - maintaining a text blog, a video channel or a photo blog: it all depends on the preferences of the blogger himself and the characteristics of the audience for whom he creates.
For example, gamers – young people aged 15 and older – have no need to read analytical texts about games: it’s better to see it once. But it will be difficult for political observers to justify their point of view with pictures alone.
Category 1. Video bloggers
These people keep their journals in video format - on YouTube channels (YouTube) and the like. Viewers subscribe to the channel and regularly watch new episodes. The authors shoot and edit the videos themselves.
Among the video bloggers there are professional music video makers and directors. And there are those who limit themselves to a simple slide show or showing their screen and voice-over comments.
In recent years, the so-called beauty blogs. In such magazines, authors talk about everything what has to do with the beauty industry. Reviews of cosmetics, perfumes, makeup and hair styling lessons, skin care tips, etc.
Initially, beauty blogs were exclusively Western, but today there are many Russian channels run by both professional makeup artists and everyone. Young beautiful girls enthusiastically try cosmetic products on themselves, share their results and impressions.
Parallel leading advertise brands openly or covertly, place affiliate links on their blogs, or simply sell cosmetics.
Some useful tips for beginners.
Read, memorize, put into practice!
If you create a blog to increase self-esteem, do not communicate with readers and are not interested in their opinions, such a resource will quickly wither. The audience needs to be loved and respected, then she will reciprocate your feelings.
Blogs are made for people. Embrace this truth. If your resource does not bring benefits to people, no amount of SEO optimization will save it. Search engines you have to love too, but focus on people.
All currently successful bloggers made a lot of mistakes at the beginning of their journey. Some even closed their sites and pages to create new ones from scratch.
Mistakes are an inevitable condition of learning. With mistakes comes experience. And with experience comes ease, understanding of the needs of the audience and long-awaited popularity.
Tip 4: Create a database of email addresses
Start building a database of your readers' email addresses from the very beginning. This is necessary to organize the mailing. But she shouldn't be too intrusive. There is no need to bombard readers with daily letters and messages. Be adequate - remind yourself regularly, but delicately.
Blog about yourself. Be yourself – even on a niche blog. You won’t believe it, but there are hundreds, or even thousands, of people in the world who look like you, who share your interests. And never consider your readers dumber, simpler, or more naive than you.
6. How much do bloggers earn - personal experience
Earnings directly depend on the number of subscribers and the activity of the author. Some bloggers do not need monetization at all - they have other income, and they run their sites and pages solely for entertainment purposes. Others combine business with pleasure - they blog for the soul and at the same time make money from it.
You have every chance to earn the same or more - online income depends only on your activity!
7. Conclusion
Now you know more about how to become a successful blogger and make money from your pages and sites. The universal secret of a successful blog is benefits for readers and a competent approach to monetization.
Question for readers
Do you think a blogger still needs his own personal website or can he get by with free resources?
We wish you successful monetization and a million readers on your blog! Write comments, additions and remarks. Share the article with your friends on social networks. See you again!
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