Everyone knows that social media This is an effective channel for disseminating information and receiving traffic. It’s not for nothing that many online stores (other sites are no exception) maintain their communities in one or even several social networks at once. This gives them certain advantages.
Crossposting— automatic, semi-automatic or manual posting of the same article, link or topic on social networks, forums, blogs. Link .
Autoposting— automatic broadcasting of messages to websites, blogs, microblogs, social networks, etc. Link .
As you can see, the terms are very similar in meaning. But cross-posting is a broader concept that includes auto-posting. In essence, cross-posting is the automatic posting of materials, for example from your online store, blog or website, to several social networks.
To clarify, we need to talk about another understanding of the term “autoposting”. Sometimes this is called delayed posting on a schedule on social networks. Link . That is, this is not a broadcast of materials from one source to several (as in the previous case), but a preliminary preparation of a list of materials for publication and setting the frequency of their posting in selected groups and social networks.
This article is about first version of the concept this term, when materials from one source, in our case an online store, are automatically published on several social networks.
What does cross-posting give to an online store?
Everyone knows that social networks are an effective channel for disseminating information and receiving traffic. It’s not for nothing that many online stores (other sites are no exception) maintain their communities in one or even several social networks at once. This gives them certain advantages:
- Allows you to present your site well on all major social networks;
- People are more willing to like and repost within the social network. There this is a natural behavior scenario;
- Helps the search engine correctly identify the original source of content.
The primary source of content is determined by the search engine based on the date of indexing and the authority of the site.
Links from social networks speed up the indexing of content by search engines and add additional authority to the site.
— devaka.ru
Is it possible to get a ban from a search engine for this?
It depends on how you are going to do it. If you spam everything you can get your hands on with your content, nothing good will come of it.
Another thing is that no search engine will impose sanctions on your website for having a presence on social networks and actively working with them. It is your right. Therefore completely safe way— open groups on major social networks and broadcast selected materials from your website there. Moreover, if we are talking about uploading articles from a blog in your online store, then you do not need to upload all the text, but only the title, image, short description and a link to the full material. Thus, firstly, interested visitors will come to your store to read the article, and secondly, this will avoid unnecessary duplicate content.
It's about the same with unloading goods. It is enough to upload images of the product, name, price and a number of important characteristics (for example, sizes and colors that are available). If there are a lot of products, you can group them several times in one post (this possibility can be provided when developing export to RSS).
It is also possible to provide for unloading different materials to different social networks. This is convenient if the store’s target audience is predominantly different on different social networks. Then, for example, it is logical to upload new arrivals of dresses to Odnoklassniki that may be of interest only to mature women, and upload youth assortment to VKontakte.
As you can see, with the right approach, automatic cross-posting is not only not dangerous and is not subject to sanctions from outside search engines will not lead, but on the contrary, it will be useful and will work well, making life easier for the content manager, increasing the target audience and traffic of the online store.
Replacement of manual labor with female labor
Is it worth automating the process? Often there is a lot of material on the site, and the content is varied (text, photos, videos) and you need to quickly post it on several social networks.
You can hire a special girl for the position of content manager, who from morning to evening will only cross-post materials from the site to social networks.
But even this solution is not effective. Manual cross-posting of a description of one product (or one news) with a photo, video, headline and text in the 5 main social networks for Russia (Vkontakte, Odnoklassniki, Facebook, Twitter, Google+) can take up to 20-30 minutes of working time. Thus, in 7 hours of working time, you can manually post only about 20-25 elements (products, news, articles, etc.) This is very slow, and the speed of posting materials on social networks is critical, especially when the volume of materials to be published is large. Therefore, replacing manual cross-posting with an auto-posting service will greatly save the content manager’s time, allowing him to do much more in a working day (in fact, he only needs to post materials on the website) and will make publishing on social networks more efficient.
Services for cross-posting to social networks
There are quite a lot of online services that automatically cross-post (publish) content from a website to social networks. There are also scripts and modules for CMS that perform the same function (scripts will also be discussed below).
If you don’t know what an RSS feed is, ask the programmer, or the studio where your website was made. If you do not have such a tape, then you will need to order its modification. In the basic version, this is a simple modification; it should not require large expenses from you. For example, implementing such an upload for 1C-Bitrix will take no more than half an hour. Which in terms of money is no more than 1-2 thousand rubles.
Novapress.pro
I’ll start and dwell in more detail on the NovaPress.pro service, which I use on all projects (including this blog) and which I recommend to my clients. The service allows you to post simultaneously on VKontakte, Odnoklassniki, Facebook, Twitter, Google+, LiveJournal, Pinterest and even Instagram.
Price: There are 10 days free. Then 350 rubles per month.
The paid nature of the service may seem like a disadvantage (more about the free ones below). But if your project is commercial, I recommend choosing paid solutions.
Why is a paid solution better? The logic here is simple:
- Paid solutions are more reliable;
- There is technical support that helps customers if questions arise;
- The main thing is that they solve their internal problems faster. technical problems integration with social networks.
For example, something changes in social networks and auto-posting stops working. Paid services are better motivated to resolve such issues promptly, since they have obligations to clients and lose money if their service does not work correctly. U free services everything works as long as the creators have the mood and time.
I don’t know about you, but I don’t want my projects to depend on the availability of time and mood of people I don’t know.
Setting: The service is easy to set up. It takes 10 minutes of mouse work.
All you need to do for site content to be automatically posted on the social networks you need is to add your RSS feed with site materials to Novapress, and then select the necessary social networks: add groups and personal pages, and set up the frequency of auto-posting in them.
It just sounds complicated. In fact, it’s not much more difficult than setting an alarm on your smartphone :-).
In another 10 minutes, if desired, you can set up auto-posting on VKontakte and Facebook through applications. Novapress took care of step by step instructions, on setting up publication through the application, so you shouldn’t have any problems with the setup.
You can do without this, but publishing through the application allows you to change the signature on the social network under your post to “beautiful”, whatever you want. For example, the address of your website. This is what the signature on my VKontakte page looks like:
If posting is done through an application, then the signature may look like this.
Publishing through the application does not require the work of a programmer. The “application” in this case is not developed by a programmer; it does not need to be ordered. To put it simply, this is a “ secret code", which you can create on Vkontakte or Facebook with the mouse, and then add to Novapress. Just follow the instructions that are in Novapress.
The service is also suitable if the online store uses not a group (community), but a personal page of the manager or owner on a social network (for example, VKontakte). It's the same with other social networks. You can simultaneously autopost to a personal page on Google+ and a Business page on Google Plus. By the way, not all services can do this.
Delayed posting
To complete the picture, we need to talk about another function of the same online service - auto-posting to a group on a schedule or, more simply put, delayed posting.
This function is useful for maintaining communities when you need to automate scheduled publication on social networks (Vkontakte, Odnoklassniki, Facebook, Twitter, Google+), but there is no website.
In this case, the material for cross-posting on the social network is added directly to personal account service (not the website). Charged 20 posts, with an interval of 24 hours, and the service will automatically publish one post from your list once a day for 20 days.
In my opinion, the function is not very necessary for online stores, unlike cross-posting from an RSS feed (which was discussed above). It is much more convenient to autopost from RSS to all your social networks, adding the material only once to your website.
pistonposter.com
Quite a worthy solution. Does cross-posting to a large number of services, social networks and blogs, a good part of which you have never heard of: Twitter, Facebook, LiveJournal, Blogger, Tumblr, LinkedIn, Wordpress, My World, Plurk, VK note, OK Share, RuTwit, Viadeo.
Has its own chips. For example, it allows you to uniquely publish information using pre-specified synonyms.
Eat free plan, but it does not allow you to post images from RSS, only text. In addition, the RSS feed is checked for updates every 6 hours. Those. For prompt publication of materials that contain pictures, this tariff is not suitable. Paid plans start at $5 per month.
PublBox
Here is another interesting service for delayed posting on social networks that is worth paying attention to. The resource is designed for a wide audience: businessmen, bloggers, SMM specialists.
Developed by the Information Technology Workshop company (gold certified partner of 1C-Bitrix).
Price: 1000 rub.
Despite the lower price, the list of social networks to which the module carries out auto-posting is larger: VKontakte, Facebook, Odnoklassniki, Twitter, LiveJournal.
The functionality of the module is described in more detail on the promotional page.
Marketplace page.
Title: “Twitter Poster”
Developer Blackbutterfly (Gold certified partner of 1C-Bitrix).
Price: 1000 rub.
From the name of the module it is clear that its purpose is to post only to Twitter.
Crossposting – automatic tool, the capabilities of which are aimed at promoting the site. Organizing the process will require some effort, but in the near future it will pay off in increased traffic to your site.
Crossposting is one of the most effective means of increasing the link mass of a site for free or for a small fee, increasing the growth rate in search results, increase traffic by publishing announcements of articles and links to the site, forum, blog.
Proper use of the tool allows you to attract new clients, increase the number of sales and the popularity of the project.
Some users confuse cross-posting with spam, but the two concepts have significant differences. Thus, the tool in question involves the publication of announcements and links to materials, rather than full-fledged articles. Thanks to this, it is possible to avoid claims against the resource from search engines.
Types of crossposting
There are several methods for publishing materials:
- Manual placement. An outdated method in which the author creates several options for text descriptions, adding keywords and a link to the source, after which the content is posted on the desired platforms. Manual publication has the only advantage - the high uniqueness of the text content, which speeds up the indexing process. Among the disadvantages is a considerable amount of time + money spent on the services of a copywriter.
- Semi-automatic content placement. It is necessary to create materials yourself and post them on the appropriate services that provide cross-posting services.
- Automatic cross-posting. Announcements are duplicated from RSS feeds and shown on social networks.
If you are not familiar with RSS feed, get Additional information from the developer of your site. If a part is missing, you need to create it.
Where to publish announcements?
The most effective platforms for posting announcements are social networks. They are visited by different audiences, which allows the optimizer or webmaster to attract potential visitors to their project.
Used to post content special services, offering high-quality tools for easy and fast cross-posting. To start working with such a company, you need to choose the right one and register. Next, they determine sites suitable for publication, set the date and time, add content, and allow automatic posting of materials. Within the specified time frame, the announcement will be published on the social platform account.
Crossposting services offer paid and free services; visitors can enjoy the following benefits:
- Publishing posts simultaneously on several social networks;
- flexible time planning (per hour, day or week);
- recommendations for the optimal schedule and content format;
- generation of shortened links;
- the ability to add specific materials for different sites;
- image adaptation;
- publication of texts, videos and photographs;
- analytics that allows you to track the behavior of your potential audience;
- import from RSS feed;
- working on several projects simultaneously.
Cross-posting to social networks saves time, allowing you to effectively promote sites using social networks. A competent choice of a reliable service will ensure the most effective solution of assigned tasks and active business development.
Hello friends. In this article I want to tell you how to implement automatic cross-posting of your blog posts to the VKontakte group. In one of my articles published earlier, I informed you that I had created VKontakte group And Facebook community, which I am currently working on (I invite you to join these groups). If your blog or website does not yet have such groups, I advise you to seriously think about creating them. Believe me, the integration of various projects with will develop even more and this moment, and in the future even more, this relationship will be beneficial from any point of view.
But in order to automate the process of filling these same communities, we need a tool with which we can publish new entry on the blog, automatically send a link with an image of the post to the group we need. After a short search, I settled on the VKontakte Wall Post plugin, which copes 100% with the task.
So, download the plugin, copy it to the hosting and activate it. Then we move on link and fill in the required fields.
The name is arbitrary
Type – Website
Website address – the full address of your website
Base domain – website address without the http://www prefix
Click the Connect site button, after which a window will appear in which you need to click the Get code button and ours mobile phone A code will be sent that must be entered in this form.
Enter the code and you will be taken to the next page where you need to fill in the fields:
The name is arbitrary
Description - optional
Application group– if there is a pre-created group, then select it from the list
Icon 16*16 – at your own discretion
The application ID is the most important parameter that must then be inserted into the configuration form of the plugin itself. Copy it to yourself in a separate file.
Protected key - do not use
In the Open API block, select the theme of the site, everything else should be filled in automatically.
And finally, you can upload your group’s logo. Then click the Save changes button.
That’s it, we’ve sorted out the VKontakte settings, now let’s look at the settings of the plugin itself. To do this, go to the console of your blog - Settings - VKontakte Wall Post and copy the application ID that was described in the previous one into the VKontakte API ID line.
After that, we mark with a checker that the publication will take place on the group wall and just below in the group Id we insert its numerical value. If you don’t know how to determine this Id, then go to the group address, and if the address is this type http://vk.com/public12345678, then the numbers at the end, namely 12345678, will be the same Id.
There are cases when the group address is changed to the name of the site, etc. Then just follow the Advertise community link and address bar your browser will be the Group Id.
You can use all other settings as shown in the screenshot.
After you have specified all the settings, click the Save settings button.
Now when you publish new posts you will see additional option– Publish on the VKontakte wall with a checker (if it is installed, the post is published in the group, if not installed, it is not published).
That's it for all my friends, if anything is unclear, ask questions.
Hello dear readers and visitors of my blog. Today we will talk about how to set up crossposting with the well-known social network VKontakte. If your blog has a VKontakte group or an official page, then you probably add announcements of your articles to the group wall manually and waste a lot of time. If yes, then you just need
What is crossposting
Crossposting is an automatic broadcast of an article announcement on social networks (Twitter, Facebook, Vkontakte, etc.) and blogs on a free platform (WordPress.com, Blogger.com Liveinternet.ru, etc.). Also, thanks to cross-posting, you get external link and thus the article will be indexed faster by search robots.
In the next lesson I will tell you, how to crosspost inTwitter'e Therefore, it is imperative that you do not miss this lesson.
We do cross-posting on VKontakte
To broadcast announcements on VKontakte we will use a plugin vkontakte wall post The plugin is in Russian, and there are even instructions for setting it up, so you shouldn’t have any problems.
We install the plugin according to the old scheme. Download the plugin from this, unpack the archive with the plugin, and upload it to the server in the directory ( wp-content/plugins/), after which we activate the plugin in the admin panel.
Now the plugin is activated, which means we can configure it. Let's go to Options--> Vkontakte Wall Post and see instructions for setting up the plugin.
In order for the plugin to start working, it needs to specify the API group ID or official page In contact with. Therefore, you need to go and connect your site.
1) The name you enter will be displayed in the caption under the comment on the wall.
2) Specify the type: Website
3) Address of the blog from which announcements will come
4) Specify the domain without (https:// or www)
5) Click “Connect site”
Then you will be asked to confirm the actions, confirm, and then you will be redirected to another page where you will be provided with the group ID.
1) Select your group or page
2) This is the ID that needs to be inserted in the plugin settings ( copy it )
Once you've done everything, all you have to do is configure appearance announcements, in the plugin settings go to the “ Publication ” and configure them at your discretion, just don’t forget in the “ Number of characters in post text” indicate the number of characters in the announcement. I usually specify 200 characters.
Well, that's all, this concludes the lesson, if you have any questions, ask, see you in the next posts, bye.
1. First, internal optimization:
1. First and most important, .
2. Second, also important - content optimization.
- Yes, exactly filling out the title tag and meta description tag.
- Usage keywords in the text.
- Correct formatting of article text using h2, h3 headings, subheadings and lists.
- Image optimization.
- Semantic content markup.
2. And also external optimization:
Essentially, links from other sites.
How can we get many links to our website quickly, for free, and even automatically?
Of course, by setting up cross-posting on social networks! 
What is crossposting?
Cross-posting is the publication of posts on other sites, most often social networks. You can post manually if you are too lazy to bother with auto-posting. The buttons I wrote about will be useful for this.
Or you can automatically - auto-posting makes life much easier for webmasters.
I prefer to crosspost not from the site, but from the RSS feed.
This is convenient because we can customize posting exactly as we require.
But we only need to fast:
- post title,
- image from post,
- link to full post.
- and maybe a little announcement.
The size of the recipe is not large, so why create duplicate content all over the Internet?
Therefore, the announcement should not be big.
So that the RSS post is published as we require
If you don't need announcements, remove the variable $content.
You can specify any image size.
And to make your feed look beautiful, register it at http://feedburner.google.com.
The process of creating a feed is described on many sites that are easy to find, so I won't go into it here.
This is what the RSS feed of my culinary site looks like.
Let's move on to setting up auto-posting.
Login to your google account, go to http://feedburner.google.com, click on the name of your feed.
Next, select the tab Publish(Top Menu).
Follow this link Socialize (left menu).
First you will need to add your Twitter account.
To do this, click on the “Add a Twitter account” button and do everything that the system suggests to you.
Next, select the field values that are shown in the picture. 
Below you will see what your Twitter posts will look like.
If necessary, adjust the settings.
Now activate the service - button Activate bottom left.
Save all settings - button Save.
That's all - the first task of setting up posting on Twitter is solved.
2. Auto-posting on VKontakte, Facebook, Linkdin
To set up cross-posting, we will use the site https://time2post.ru.
It doesn’t even require registration; you can log in immediately through your VKontakte, Facebook, Twitter or LinkedIn account.
Setting up auto-posting on VKontakte:
Click on the tab Settings, choose a social network for auto-posting.
For example, for Vkontakte, click the “Connect Vkontakte account” link.
Then, step by step, you do what the system asks you to do - give it access to our VKontakte account. 
Now you need to create and configure a channel.
The channel brings together social media pages to which your messages should be sent.
For example, if you want to send the same messages with the same schedule simultaneously on VKontakte and Facebook, then you need to create only one channel.
Create new channel and configure it.
Everything is simple there - go to the "My channels" tab, "Create channel", enter the name of the channel and click the button Save.
The channel settings page will open.
Opposite each social network (via the drop-down list), select the page where you will post.
Next, enter the address of your RSS feed and save the settings.
Attention! We created the feed on feedburner for the convenience of users and sending messages to Twitter.
But, cross-posting to all other social networks and all other Twitter accounts must be done from the standard feed of your site. You want to receive links from social networks to your website, and not to feedburner?
The wordpress feed address for a wordpress site looks like this: http://site.ru/feed.
Click the "Schedule" link (left menu) and indicate the time for checking your feed.
Set up a schedule for Monday, and then simply copy it for other days of the week.
You can also specify how often your RSS feed will be checked, for example, 12 or 24 hours.
Setting up auto-posting on VKontakte is complete.
This is what it looks like Vkontakte community with posts sent via time2post.ru.
You probably have a question - why set up auto-posting on Twitter via feedburner.com, if you can set it up along with posting to other social networks via time2post.ru?
But why - no one is stopping you from creating two or even three Twitter accounts and posting news from your website there.
As you know, PS robots practically live on Twitter.com, so the more links you have from Twitter, the faster your site will be indexed.
3. Auto-posting to My World
A service with the funny name pistonposter will help you set it up.
Register, go to page http://www.pistonposter.com/rss and add your RSS feed.
Next, you need to click the “Groups” link (in the same menu) to create a group.
After that click the link http://www.pistonposter.com/service- Blogs.
In the list of blogs, click on the icon of the desired blog and do everything that the system requires to add a blog. 
Below the list of added blogs you will see the inscription “With selected blogs”, under this inscription select the name of your group. Click the "Add" button.
This is all!
5. Auto-posting on liveinternet
We will configure it using the built-in livinternet functions.
More precisely, we will set up posting to our RSS channel on livinternet, which we will create at the same time.
Follow the link http://www.liveinternet.ru/synd.php#lnk/service/feed/add, on the right we find a form called “External RSS source”.
Enter:
- Source Address (RSS feed from which posting should occur),
- Broadcast diary name (name of your livinternet diary).
Click the "Check and Add" button.
This is all. We have created our own RSS feed on the livinternet website.
This is what this channel looks like with added news.
4. Auto-posting in livejournal
Can be configured using the service http://ljimport.idzaaus.org.
To start using it, enter your username + password for the LiveJournal website.
Next, you need to click the “Configure” button (site menu) and fill out the configuration form, indicating:
- RSS feed URL,
- the journal into which you plan to import entries from the feed.
That's all.
5. Auto-hosting on Google+
Posting is possible through the website http://hootsuite.com.
In short, it is configured like this:
- Let's register.
- Let's log in.
- In the left menu, select "Settings - RSS/Aton".
In the window that opens, click the cross and add your RSS feed. - Adding a social network. For this:
- You need to click the "Add Social Network" button (top panel).
- Select a social network.
- Connect to this social network by first logging in.
We repeat all this for each social network we need.
- Adding tabs to the HootSuite panel. To do this:
- You need to click the "Add Ribbon" button (top panel).
- In the window that opens, Select a profile (if there are several of them) or Page and click the cross next to the name of the feed to add it to the current tab.
Detailed instructions for setting up posting through hootsuite.com are here - https://help.hootsuite.com/entries/21626925-Quick-Start-Guide. It's in English, but http://translate.google.com.ua/#en/ru/ to help you.
6. Auto-posting in odnoklassniki
It will help you set up the service http://rsstranslator.net.
1. After registration, you need to click on the tab Blogs to add an RSS feed to your site. The channel address should be specified as follows - http://your-site/feed.
2. Next, follow the link Broadcasts and add a broadcast.
- As the Source Blog, select the RSS feed added at the previous stage from the drop-down list.
- And specify the group in Odnoklassniki as the recipient blog.
To do this, click the green cross next to the field to add, enter the group address in the window that opens and click the “Next” button.
Enter additional data to access your account - login + password and click the "Create" button.
In this case, the small window disappears, and the name of the added blog should appear in the “Recipient blog” field (broadcast parameters form). - In addition, you need to select Broadcast Mode. I recommend choosing “Scheduled”, for example, Every day 12:45 or “Fixed interval”.
- All that remains is to click the “Add” button.
Attention!
1. To broadcast to Odnoklassniki, the group URL should look like:
http://www.odnoklassniki.ru/XXXX - for groups with a short URL;
http://www.odnoklassniki.ru/group/XXXX - for groups with a regular URL.
2. On the Odnoklassniki website, the interface language must be set to Russian, otherwise the broadcast will not work.
Posting through rsstranslator.net can be done for free, or you can pay for it.
If you have one site and you want to post once/day, it’s free, but if you have a lot of sites and posting is required several times/day, it costs money, but for very little money, about a couple of dollars/month.
And the first 5 people who register using this link will receive $5 to their account.
That's all!
Of course, there are a great many sites on which you can publish posts, but the ones I indicated are quite sufficient.
Let me remind you that we set up posting in order to improve site indexing.
Now the most interesting thing is what does cross-posting on social networks give?
I’ll tell you from the experience of my culinary site:
The site is a month and a half old.
Google indexed it after 4 days, Yandex after 6.
There are currently about 40 recipes on the site.
There are 72 pages in Yandex results, 199 in Google results.
New articles are indexed very quickly.
Loading...
