The best services for creating landing pages. Review and reviews of the landing page builder Platform LP. Wix landing page builder detailed review

Only full-featured LP designers designed specifically for creating landing pages

What is a landing page?

Landing page / landing page there are other names: landing page, landing page, capture page, landing page or simply “LP” (“LP”). The names are different, but the essence is the same. Landing page is a page that is most relevant to the visitor’s interest, tailored for a specific sales offer. The LP provides answers to the visitor’s basic questions in a clear and concise form and motivates him to buy a service or product here and now. Using high-quality landing pages can increase sales by several times, and sometimes by an order of magnitude, compared to using a regular website or online store.

What is a landing page builder?

Now there are many universal website builders such as Wix, Jimdo, uKit, Nethouse, Basium and others, which offer, among other things, the creation of a landing page. As is almost always the case in everything, the price for the versatility of such constructors is a serious lag in functionality, capabilities and ease of use compared to highly specialized services, which are landing page constructor s. Our rating contains only designers that provide full functionality necessary for quick creation and effective use of landing page.

Our experts and ordinary users evaluate the presented landing page constructors according to 4 parameters: functionality ( functionality visual editor, statistics system, CRM, etc.), usability (ease of use of the service), technical support (efficiency and quality technical support), price/quality (adequacy of price taking into account quality). Their average value is FINAL SCORE our rating.

Terms of Use

To start using the Flexby Platform or order Additional services, you need to register. Flexby provides clients with non-exclusive rights to use the Flexby Platform program under the License Agreement. The scope of transferred rights is determined tariff plan, the period of use is determined by the paid period. License agreement for the right to use the Flexby Platform program is an accession agreement (that is, you can either agree with it or refuse to use the Flexby Platform software) in the form of a public offer (that is, it does not require bilateral signing).

It is prohibited to post on our platform:

• Sale of spam services (cheating, promotion on Instagram, VKontakte, etc.)
• Financial pyramids (MMM and others), doublers, magic wallets, etc. (any transactions with money without a license).
• Content for adults, as well as offering intimate services.
• Legal drugs, smoking mixtures, alcohol.
• Sale of fake documents and certificates ( work books, medical books, hotel, cash, sales receipts, diplomas, certificates, etc.).
• Bank, investment fund without a license, forex, sports betting.
• Charitable foundations without proper documents, as well as fundraising for any needs.
• Online stores without contact information (telephone, address) with mandatory prepayment for goods.
• Video archives of unlicensed videos or music.
• Information on casino fraud.
• Any illegal activity.

It's no secret that we have a service, as well as the fact that we do it quite expensively and for a long time. I won’t explain why this is so now, since an entire article was dedicated to this.

Faced with the need to create a temporary landing page quickly and without any special frills, we asked ourselves which website builder to choose and delved into the comparison.

To say that there are a great many of them is to say nothing. But how to choose the right landing page designer and not waste time when your eyes wander?

To cleanliness

Before we announce our personal choice, I want you to understand what you are getting into when you decide to take a one-page website builder under your wing, rather than a landing page created using code.

I don't want to say that the constructor is bad. Even we, a company that employs designers and programmers, periodically use the designer to implement our ideas.

And this is usually done for the sake of quick test ideas. Oh! So you got your first plus. Let's go in order.

Advantages of designers:

• Fast start. One to three days and your website is ready from scratch, for example, one landing page builder offers to launch a website in less than an hour;
• Without knowledge of code. It is not necessary to understand programming;
• User-friendly interface. It’s not difficult for even a beginner to figure it out;
• Profitable. In any case, it’s cheaper than making a full-fledged website;
• Technical support. Experts will help you solve any question (except for creating code).

Disadvantages of designers:

• Simple . It is possible to do something non-standard, but it is very difficult;
• Limited functionality. A calculator, an unusual gallery, double forms, and so on will not be possible.

Judging by the pros and cons, we can conclude that there are more advantages. But these disadvantages, although few in number, greatly affect.

Therefore, our personal opinion is that this is an ideal solution for testing and gaining speed. But for confident and stable growth, it is better to use the full version.

Eniki-beniki...

So that you don’t have to resort to nursery rhymes when choosing and the review of designers doesn’t confuse you, I’m sharing with you my honest opinion about working with Platformalp.

Platformalp

I’ll also share why we chose it, and even recommend it to our clients who can’t afford landing pages from us yet.

Like most services, the LP platform has the opportunity to try it for free during a trial period of 14 days.

This is a great opportunity to try to create your own landing page for free using the designer and form your own opinion. And only then can we say whether we were right or wrong.

Whether it’s expensive or not, I won’t judge; it all depends on your goals. But in fairness, it is worth noting that this is one of the most budget options.

I note that the most important advantage is that you pay only for the number of pages, and not for the number of visitors.

This will be a powerful argument for those who, when using the designer, decided to save money first of all.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Technical capabilities

This is the most important part in the constructor. Now I will explain why. If you know the capabilities of the designer, you will be able to understand whether it suits your goals or not. Now let's talk more about them.

1. Visual editor

A standard, but no less important feature. Changes in the visual design of the site are visible on the page immediately during editing.

This is very convenient, as you can immediately evaluate the result and make changes.

As you remember, the functionality is limited, but if we consider the top designers, there is a complete stuffing here. Padding (internal, external), frames, shadows, position, animation.

If you decide to create a landing page for the first time, then we can say that this is enough for you.

Visual editor

2. Own domain name

This can only be done with a paid tariff. And I’ll immediately tell you about the problem that we encountered, namely, we wanted to help the client place his newly created website using the link “stary_site.ru/site_s_konstruktora”.

But, alas, this cannot be done if your site name already contains a site (sorry for the tautology). Therefore, there are three solutions:

1. create a separate domain;
2. remove the main site from the domain name;
3. use a subdomain like “site_from_designer.old_site.ru”. But in fact, this is the case for all designers.

3. A/B testing

Therefore, you don’t need to think that you only need to make 1-2 movements within the constructor. Whatever one may say, this is the creation of a website, just in a convenient interface.

6. Help Desk

The dog was eaten at the support services of various services, and now we are talking not only about construction sets. Since there is something to compare the technical support service with, here we were pleasantly surprised by the speed of response.

The answer comes literally within 5 minutes (not always), Few people can boast of this. And at first we wrote a lot and often, what can we hide.

The only negative is that there is a difference between specialist and specialist. We were convinced when we received an answer that was not completely satisfactory to us.

We simply took it and after a while wrote to another specialist, who solved the problem in a time or two. A combination of circumstances or different levels of preparation remains a question.

What I mean is that don’t be afraid to contact the support service, by doing so you will help yourself and the service itself, as you provide feedback.

7. SEO optimization

Of course, optimizing a landing page for a task is not rewarding. Since if you manage to do this, then literally 3-5 key phrases, and far from top ones.

But the service within the constructor allows you to set Title, Description and other necessary fields.

On the other hand, we personally have several sites in the top, although not for competitive queries, but still.

Thus we get free clients(not much), simply by optimizing the site once without additional actions such as buying links.

Design

Not feeling very inspired today? Don't want to worry about design stuff and think about color and font combinations? Please.

Or, on the contrary, do you want to make the design yourself and put your whole soul into it? Please.

1. Templates

Of course, some services have a lot more page templates, but TP convinced us that there would be a big addition soon.

So for now, be content with what you have. Although, to be honest, it’s better to do your own thing. Even if it’s careless, it’s your own. So that later you don’t accidentally come across a dozen more people like them on the Internet, and perhaps even in your field.

Templates

2. Ready blocks

There is a completely ready-made page design, and there are separate blocks. For example, the “Catalogue” block. You can add a ready-made block in several design variations.

But again, returning to the thought above - individuality. The ideal solution would be to take ready-made blocks as a basis, and then modify them to suit your needs.

Ready blocks

2. Favicon

Favicon from English. FAVorite ICON - “icon for favorites” - an icon for a website or web page.

A small icon that appears next to the page title, and also as an image next to a bookmark, in tabs, and in other interface elements.

It would seem like a small thing, but it’s nice. It turned out that not everyone online constructor landing page allows you to add it.

Favicon

Do not swear

So that you don’t swear and say that everything is paid for (more on this below), I especially made a list for you of landing page designers that you can consider as an alternative to our proposal.

I will not describe the pros and cons of each, since this is not a rational task, because everything is constantly changing and you already know our choice.

Again, this service is not perfect, there are some mistakes, but compared to competitors everything is very good.

Therefore, for testing and starting a niche (if you are in doubt or have no budget, and it is better to make a landing page for free), this is an excellent choice on the path to success.

P.S. Everything's paid for!

Surely you are now thinking that this is a paid post, an advertisement... Well, how much do you think you should pay a company that creates landing pages for a killer publication on the topic: “Why overpay if there is a website builder?” That's it 😉

No, we are not masochists and do not turn clients away from themselves, but on the contrary, we try to help those who currently do not have the funds to create an individual landing page.

There is nothing wrong with the designer; this is the first step towards sooner or later ordering the landing page of your dreams.

Landing, landing, landing, landing page, one-page site, langing page, one-page, selling site, landing page.

So many names, even completely perverted ones, of the same thing. The point is that almost no matter what you do, you need such a site.

Well, since it’s needed, then let’s solve the issue of creating it. Make a landing page yourself? After this article - no question!

Moreover, it is correct, meaningful, and hits the target. As they say, you can make your cherished selling landing page yourself.

Just in case or stage 0

It is usually said that one-page sites are created to sell or get a person’s contacts online, but in fact there is a much wider range of tasks here:

1. Receive new requests for goods/services;
2. Increase brand awareness;
3. Inform about the provision of goods/services;
4. Provide advice on services;
5. Receive resumes from candidates;
6. Attract partners, dealers, representatives;
7. Provide access to the service;
8. And so on.

Before you start creating, you need to remember that you cannot try to sell a product and attract dealers on one site. And all because these are different tasks, and this means different landing pages.

Important. Before creating, you need to clearly define the purpose of your landing page. And remember - there should be one goal.

Let this reduce the reach of potential people, but increase the effectiveness of the page, which will justify everything financially.

STEP 1 - Donate or make it yourself

At this step, you need to determine which of the two solution options you will choose.

What to do... What to do

And they will be selected based on your financial and time resources. Let's look at each of them with their pros and cons.

Constructor

Once, one client wrote a complaint to us after receiving the site. Its essence was that we did not take a lot of money justifiably.

It all looked very strange, because he had already familiarized himself with everything and signed the agreement. But we are not a poor company, so it is easier for us to let the client go in peace (not always) than to try to prove something. That's what we did.

And all this happened because he found a landing page designer on the Internet and learned that he could do everything himself, spending literally 5-6 hours on it, and paying no more than 1,000 rubles a month.

But you and I understand that you can assemble a “car” yourself, but how far will it go, how individual will it be, how much will it have the correct technical equipment...

We described in detail all the stages of creating a landing page with deadlines in the article.

Pros :

• Cheap. Very much so. 500-1000 rubles per month and you are the happy owner of a one-page website;
• Just. You don't need to think about layout, adaptation to mobile devices, connecting SMS notifications about new applications to your phone. All this is already there and done for your convenience;
• Fast. You can do and configure everything really quickly. Moreover, making changes will not be difficult either;
• Technical support. Do you have a question? They will answer you as quickly and thoroughly as possible. A huge plus;
• Free trial period. Now almost all landing page designers have a 14-day free trial period. Register and...

A little truth of life. “ 14 days of freebies! During this time, I’ll earn money with the help of a landing page on the designer and order a beautiful website from an agency,” they thought.

After 14 days, having barely managed to defeat the designer, having done everything wrong and not receiving a single order through the site, they realized that one-pagers were not working.

Minuses :

• Knowledge. You need to know which blocks to use, their sequence, etc.

  Decided to take a look at your competitors? Great! But how do you know that your competitors have an effective landing page and show good performance?

• Design. If you are working with a designer for the first time, then you won’t be able to look at the landing page design at the end of the work without tears.

  Even if this is not the first option. Don't expect a cool design that will go “Wow!”

• Limitation. The number of ready-made blocks is limited, as is their functionality. Design solutions are also not presented in the widest range.

  Therefore, if you want a bird to fly out here when a person leaves an application (as if his application flew away to you with carrier pigeons), you can forget about such an idea.

Personally, we can recommend this landing page builder. We usually refer clients to them who are just starting out or testing a niche.

Freelancers

Let's get straight to the point and from experience. Finding a freelancer who will single-handedly create a selling landing page from scratch and on a turnkey basis is IMPOSSIBLE. Well, it's true.

It is possible to find individual specialists: a designer who will create the design of a future website, or a programmer who will put it together, but there is no monster who can QUALITY make a website inside and out.

By all the work I also mean such people as: internet marketer, copywriter, project manager. It’s simply impossible to be good at everything, physically, at least.

Therefore, the ideal way to work with a freelancer is when you analyze, collect, and prepare everything yourself.

And the designer and layout designer found on the freelance exchange simply implement it, and without any initiative.

Pros :

• Time. Both a plus and a minus. The benefit is that you take off most of the hassle of implementation. appearance and technical component.
• Quality. The main plus. They will do one hundred percent better than you doing it yourself from scratch.

  At a minimum, because they have experience and knowledge that you have in their field, let’s be honest, almost none.

Minuses :

• Responsibility. If the site does not work, then no one is to blame but you. Since you are the one who controls them and speaks as needed.

  Search. You need special knowledge of where to look for them, how to assign tasks to them and... you also need to fill out a brief, show technical specifications, etc.

• Time and nerves. Time to find a freelancer, time to create tasks, time to make a landing page prototype, time to control. You will waste a lot of time and nerves.

  Most of the freelancers are slobs (I apologize, but this is how it is), so delays in deadlines and periodic losses from communication radars will occur.

  And this is the minimum you can expect when you want to make a landing page inexpensively.

• Money. You will have to fork out money, since a good specialist without “connections” costs quite a bit.

  An average quality design will cost around 8-10 thousand, layout will also cost around this amount. Again, it all depends on the complexity of the project and the performers themselves.

• Scammers. The work is structured as follows: 50/50. Advance payment and then the remaining payment after completion of the project.

  I don’t want to offend anyone, but among freelancers there are a lot of people who... do not take on the project after receiving an advance payment. Simply put, they get lost.

Now a little about payment: if you decide to work with a freelancer, I recommend the following payment scheme: make a 50 percent advance payment as a safe transaction (almost all exchanges have it).

And transfer the rest of the amount directly to the freelancer. In this case, you will overpay 15%, but you will protect yourself.

Lifehack. If a freelancer is going to scam you, then he will dissuade you from a safe transaction. This will be your signal.

Stage 2 - who and what?

The most boring (but most necessary) block in this article. It doesn't matter which way you go. You will make an effective landing page yourself or send it to a specialized agency. In any case, you need to know 3 things:

1. Your target audience;
2. Hunt's ladder;
3. The insides of your company.

The only difference is that if you create a landing page alone, you will have to write and think through everything yourself.

The agency will give you to fill out a detailed brief, thanks to which they do the scheduling of the target audience and so on themselves. We, however, take a different route and fill out the brief ourselves, communicating with you via Skype.

We sincerely believe that this is the only way to get all the information, since it is possible to ask the following questions during the conversation. And such questions always appear.

The target audience

We have already written about defining the target audience, or even deeper defining the client.

This study will give you an understanding of who yours is. potential client, what fears, objections, desires he has related to your product/service.

What should you put pressure on in a future landing page, what words to use, what images are best to insert. A simplified summary diagram looks like this:

The target audience

Hunt's ladder

But what will knowledge of Hunt's ladder give? Just like the client’s avatar, it will provide the very structure of the future landing page.

I’ll tell you briefly, but in application to a one-page website, because very often business owners do not understand at what stage of awareness their potential client is (if you’re too lazy to read, then watch the video).

In short, before making a purchase decision a person goes through 5 steps/levels of awareness:

1. Stage “Indifference”. There is no problem.
2. Stage “Awareness”. There is a problem, but there is no solution.
3. Stage “Comparison”. Options for solving the problem are compared with each other.
4. Stage “Selection”. The solution option has been selected. Looking for products.
5. Stage “Purchase”. Choice between product suppliers.

How can this complexity help you when creating a landing page? Let's look at each stage and how to proceed:

1. Stage “Indifference”. You need to create the problem in the person's head first. Show that if he doesn’t/doesn’t buy it, then everything will be bad.
2. Stage “Awareness”. You need to show in the first screens that there are different options to solve his problem.
3. Stage “Comparison”. You need to convey that your solution is better than others, and for this you can make a comparison table, offer a product review, research results, personal consultation on selection, etc.
4. Stage “Selection”. You need to show which offer is suitable for him, or more precisely in what form/package. To do this, we reveal more benefits of our products.
5. Stage “Purchase”. You need to show, first of all, the benefits of working with your company, and only then talk about the product and that it is the best.

It seems that you don’t need this, but... For example, if a person chooses between buying an apartment and building his own house, then the landing page of the house should have a block explaining why a house is better than an apartment.

Package

You can roughly imagine what your website will look like in your head. And it’s good if you have a corporate identity or brand book (ideal, I would even say).

What about the benefits of your product or company as a whole? And several dozen more questions that you need to answer before moving on to creating a prototype and website.

Because the right questions form the right answers, which you take and package into your website. This stage will help you take all the most valuable things in your company and show it off.

So that you get the essence, here is an example of 10 questions that will help you better/deeper understand your company and your product, and serve it “with a wonderful sauce”:

1. Formulate 3-5 “reasons why it is objectively more profitable to buy from you rather than from competitors.”
2. What production features do your company have?
3. Do you provide internal staff training?
4. Compare the product with similar products. State the advantages and disadvantages.
5. Who is the person or persons of the company?
6. What bonuses are you willing to give to clients when purchasing large amounts?;
7. Describe in detail the stages of working with the client from the first contact to completion of the work.
8. Tell us about financial conditions work (prepayment, installments, deferment of first payments, product loans, discounts, products for sale, redemption of illiquid assets, etc.).
9. What publications exist about the company or from the company? (expert comments, interviews, TV show judges, columns, articles).
10. Your clients are stars.

STAGE 3 - Prototype

Finally we got to the most interesting part. Now we will create your future website.

Or rather, for now, how to make a prototype yourself, but at least this is more interesting than just describing the target audience.

Step 1. Prototype structure

A prototype is the structure and sequence of blocks of a future landing page, which you can easily build from the selection criteria and objections of your target audience.

The best way to do this is as follows: take a sheet of paper and write down a sequence of blocks/meanings. It looks something like this:

1. A cap;
2. Company benefits;
3. Catalog;
4. Own production;
5. Stock;
6. Team;
7. etc.

You and I are the ones who prescribe the blocks, but we must also not forget about the two classical structures by which any promotional material and the landing page is no exception:

1. (products/services);
2. PmPHSA (infobusiness). Stands for Pain, more Pain, Hope, Solution, Action (pain, increased pain, hope, solution, call to action).

So that you don’t rack your brains on how to convey one of the selected meanings and make your life much easier when creating a prototype yourself, this article will help you.