He told me how to properly publish posts to promote a business on social networks. 5 simple ways increase the number of responses to content without financial investment.
Do you get creative, write, draw, coordinate, edit, publish, but still don’t get any likes? There are 5 simple ways to significantly increase the response rate to your content, even without money.
1. Follow trends
Of course, there is an option to pay for posts in popular communities and become a trendsetter yourself, but why, if you can use topics, trends and even memes to instantly get dozens of reposts?
Brands have long realized that situational content is the key to additional free reach. Remember how the sixth iPhone bent? Companies and bloggers immediately began to joke about this topic and end up in popular collections, collecting a ton of likes. True, then it was fresh and very effective, but today many such jokes often seem to have been sucked out of thin air. Therefore, you should treat this kind of creativity very responsibly and find a really ingenious solution - and then you can rest on your laurels!
If you don't know Photoshop, you can always make memes! The Risovac website will give and ready-made templates, and let you upload your own image to add a couple of funny phrases to it.
2. Pay maximum attention to pictures
Is it a secret that first of all, users' eyes fall on the illustration, and not on the text? However, not every person is good at Photoshop or even the camera on their phone, which means that you need to call a designer for help. Services such as PublBox, which allow you to manage your social networks from one window, usually have very good graphic editors, where you just need to choose a beautiful template with a ready-made background and font and put the desired text on it.
Please note that in some cases it is better not to overdo it with text: for example, Facebook reduces the reach of advertising if more than 20% of the image area is occupied by words.
3. Post at the right time
In the face of information noise, social networks are switching to “smart feeds”: they show you, first of all, not new, but “interesting” posts - based on what you liked and reposted the most before. Such innovations are largely determined by the business model of the platforms: they force “uninteresting” brands to pay to be seen by more people.
Therefore, if earlier it was first of all important to calculate the correct publication time, now the main thing is to ensure a good number of likes in the first hour, so that social networks accept the content as interesting and show it to the largest number of users.
However, the posting time still continues to influence the formation of the news feed (just to a lesser extent), and here it is important to develop a competent strategy. For example, you can publish your post during rush hour when the maximum number of people are online, but you will face high competition for attention. Or you can choose “dead time” (late night, weekends) and deliver your message, but to a small group.
The main thing here is to start from your own sphere. Who is your target audience? Children? Students? Hired employees? Top managers? They all behave differently on social networks and are online at different times. Such a “guerrilla” tool as a content navigator (you can use the same PublBox) will create the most optimal schedule and indicate at what hours it will be easier for you to reach readers. And in general, posting content in the right proportion is simply necessary, and this proportion depends on the goals (increase the number of subscribers, convey a certain image to them, and even start selling). The content navigator will also help you break down content into types: selling, engaging, or simply entertaining. The right content strategy is the key to success and one of the most important points when working with social networks.
4. Create original content
Cats and quotes are, of course, good, but they will never make your group unique. Good content migrates from community to community, and the user understands that he will most likely see the same posts on several pages. Ensure that your audience responds positively to the question “Do I know why I will come to this group tomorrow?”
If you publish a cat, then put a bow on it with your logo. If the quote is from my own interview with a cool specialist. A joke - from life or work. Get creative!
5. Write correctly
Do I need to explain? In fact, this point includes not only mandatory knowledge of the rules of the Russian language (although it can greatly increase the trust in your group). You also need to be able to format the text: put “correct” quotation marks, long dashes (-), and so on. Put it on your keyboard typographic layout Ilya Birman and please perfectionists. Aesthetics is everything to us.
It’s not for nothing that social networks prohibit changing the color and size of text: imagine the chaos that would begin there! Therefore, follow their example - bring your texts to an impeccable appearance. And if an ordinary user pays attention to this only at the level of sensations, then a good specialist, rest assured, will definitely respect you.
A trend, a picture, timeliness, uniqueness and literacy - that's all you need to increase audience response and improve the image of a company or group without any expense. Of course, posts like “Like if you love mom!” they are still collecting more “hearts”, but I don’t want to consider such methods of increasing activity. That's another story.
Everyone only knows about the 2-3 most popular in social networks. But do not forget that there are many other thematic communities on the Internet in which people united are constantly active every day. common interests or professional field.
The most popular social networks in Russia: 2018
The social network is available in 90 languages or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax playing browser games. The social network strives to remain the fastest and most modern way to communicate on the Internet. This is the most popular social network in Russia (2018).
This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th in the whole world.
According to a December 2017 survey, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.
A free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, and share them through your account or other social networks. On this moment both from the user’s point of view and from the point of view of promoting your services and products
A popular video hosting site in the world that stores a lot of videos. A unique social network in which everyone can find both and make it their main one.
This is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg and his roommates while studying at Harvard University. The first name was Thefacebook, only university students had access to it. After this, students from Boston universities gained access, then students from all American universities from email address at.edu. Since the fall of 2006, anyone can register on Facebook.
The emphasis in this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs that are interesting to them, the entries of which appear in news feed. They also mark posts they like using the corresponding button and reblog to their page to comment on them.
There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.
Social photo hosting, whose users upload images to appropriate collections and share photos with other people. Added images are called "buttons" and collections are called "boards".
Other most popular social networks in Russia
A popular portal where users create their own electronic diaries and communicate with each other. There are also counters for websites.
Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topics – Internet, business, modern information Technology. Several years ago, a number of topics were separated into separate resources.
A popular platform on which users create their blogs and communicate with people. Popular social networks in Russia include it in their list.
The largest music catalog that creates separate and general charts for each user.
Not the most popular social networks and portals
This social network is designed for users to communicate with each other. With its help, you can find friends with similar interests and similar entertainment, create an individual personal page design, start a diary, become a member of communities or create your own based on interests, communicate on blogs, share videos, audio and images. About 300 thousand users maintain their blogs on Privet.ru.
This is a popular web service designed for blogging and communicating with like-minded people.
A social service for Russian news channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.
Specialized social networks
A business social network that brings together entrepreneurs and specialists based on certain characteristics (geography, profession, industry). It appeared in the summer of 2008, and today there are about 7 million registered users. The social network is intended for discussing professional problems, finding partners and investors, self-education and obtaining new ideas. The largest communities on the network have over 2 million people participating.
Good afternoon Elvira Baryakina and the Writer's Handbook are with you.
Today we'll talk about the "hot topics" that always spark discussions on the Internet.
It's no secret that in any society there are “pain points”. They become painful because there are several polar opinions on a particular topic, and, having encountered the opposite point of view, people begin to defend their vision of the situation. They want the world to be “like this” - convenient for them personally: otherwise, an inevitable catastrophe will occur.
So let's see what these "hot topics" are:
Policy
Migrants, refugees, national issue.
One of the hot topics is migrants, refugees and the national question. Some believe that migrants should be welcomed, others that they should be expelled from the country. On one side of the scale is safety, on the other there is a shortage of labor at reasonable prices.
Progressives vs. conservatives
There are people who defend the ideals of global peace, and people who are close to more conservative values. Some call for reforms, others for a return to basics. Everyone can be understood - everyone has their own comfort zone, but it is impossible to please everyone.
Great power vs. “Everything is bad with us”
Some people say that “We are already the coolest and have defeated everyone,” others write indignantly that no matter where you look, we have shortcomings. The eternal theme: the glass is half empty or half full
News
Heated discussions can be sparked by discussing news. Let's say the author read something in the news feed and gave his comments on this or that event. At the same time, he posed the question in such a way that you just want to argue with him.
Interpretation of statements
What did significant people say: President Putin, President Trump, etc.?
Natural disasters and terrorism
We show our reaction, discuss who is to blame, what to do, where to run, how to help.
Science news
Here we can talk about a variety of topics: admire the latest achievements of mankind, condemn them or doubt their usefulness. The main thing is not just to report this or that news, but to express your opinion - then there will probably be people who want to add something to the above.
News from the life of celebrities
The whole range of emotions is manifested here - from admiration to outright hatred. A blogger can discuss a star's outfits, actions or statements... The shape of her nose, the shape of her dog's nose, the shape of her airplane's nose. Comments can be obtained by asking readers questions or deliberately challenging them to debate.
News from animal life
What happened at Melbourne Zoo? Who had a baby in San Diego? We show photographs and tell touching and/or interesting stories. If you have quality content, many will start sharing it.
Release of new interesting products
We discuss the advantages and disadvantages of new gadgets, films, programs, etc. Comments will appear from those bloggers who bring benefits to their readers, as well as from those who deliberately tease them.
Family
This topic has enormous potential for discussion - because it concerns everyone without exception.
Child safety
Disputes on this topic always evoke a lively response: what can be done and what cannot be done? Is it okay to hit children? What are the dangers of religious education of children? What about secular? Giving your child more independence? Don't let him leave you even one step? Intercede during conflicts? Or let him solve his problems himself?
Relationship between adult children and parents
This is a pain point for many people, so if you tell a story about this topic, give advice, or simply express your opinion, you can generate a significant reader response.
Love and romance
Who can you love and who can't? What is romance? Rose petals on a pillowcase or something else? What are relationships in marriage and before marriage? How to find the girl of your dreams or how to find the young man of your dreams? What about gifts? How to show your loved one that he is infinitely dear to you?
Divorce and division of property
How to survive a divorce? What about parental responsibilities? Who needs a plastic bathtub, and who needs a tea strainer? What to do with the children? Personal stories generate comments like “Thanks for sharing” and stories about their situation. Advice, especially categorical advice, often causes controversy.
Homosexual
On the topic of homosexuality, transvestites, etc. You can also argue until you are hoarse. This question doesn’t bother some people at all, but it infuriates others. And those who are tolerant of people of unconventional orientation can be driven to white heat by injustice towards gays.
Society
Interpretation of history
Some people remember the USSR with nostalgia, while others think that “under Sovka” everything was terrible: if it weren’t for the bloody KGB and Comrade Stalin, we would have lived like in Finland.
Feminism and gender equality
Some people are of the opinion that men and women should be given equal rights, while others believe that women should stay at home and men should earn money.
Believers vs. atheists
We discuss whether God exists or not. This also includes disputes over various Churches and denominations.
Education
Charity
There are some things that are clear: sick children need to be helped! But there are issues that cause fierce debate among the people. For example, some people think that it is pointless to spend effort and money on disabled people with severe mental retardation, while talented children from poor families cannot receive a normal education.
And then there are the problems of homeless people, drug addicts with deep and irreversible personality deformation, and the problem of criminals who need to be somehow adapted to life in society. For example, is it worth or not to do charity work for rapists? There is clearly something to argue about here!
Behavior in society
What is acceptable and what is unacceptable? Can only good things be said about the dead, or is the truth more important? Is it possible to criticize the Motherland, especially “in a difficult time for the Motherland”? What should you do with someone else’s child if he is hurting his younger brother in front of your eyes, but his mother doesn’t care? Social norms are constantly changing and what was normal yesterday now looks like barbarism - and here one can argue endlessly.
Health
Alcohol and smoking
You can find any opinions on this topic on the Internet. Some people ardently support the culture of winemaking, others believe that any alcohol is poison. Some people cannot stand tobacco smoke, others smoke like a locomotive and are indignant when non-smokers impose their lifestyle on them.
Fitness
Which exercises are beneficial and which are harmful? This topic causes heated debate, because... A huge number of dropouts and outright charlatans have proliferated on the Internet, who clearly do not have a special education. At the same time, who is who and who is right and who is wrong is often also determined by amateurs.
Plastic surgery
“Girls, where did you get such cool Botox? Your face looks like a doll’s!” Firstly, you can argue on the topic “Whether or not you should fight the natural course of time,” secondly, you can discuss various means, thirdly, you can ask questions and exchange recommendations, etc. You can also discuss the results - with yourself and with the stars.
ethnoscience
We discuss and apply the treatment methods that our grandfathers used.
Alternative medicine
We discuss and apply treatment methods such as homeopathy and acupuncture.
Abortion
Is the embryo already a person or not yet? Does humanity need to multiply if there are already 7 billion of us? Does the state have the right to decide whether a woman should have a child or not?
Nutrition
The topic of nutrition is not just an exchange of recipes, but also heated debates about the benefits of foods, the correctness and incorrectness of cutting dill, the secret of the “true Olivier”, etc.
Healthy lifestyle
We discuss what is harmful and what is useful. If you provide reliable, scientifically based information, then honor and praise to you. If you specialize in pseudoscientific information, well, that’s also an option, why not?... Some people are attracted and pleased by this.
Our life. How to make it fun and enjoyable? For various reasons, not all people are able to start, develop and maintain a natural conversation. Especially if you have to talk with a stranger or someone you are in love with. What to do? There is only one way out - to learn the art of casual conversation. This article contains the most interesting topics and ideas for discussion that will help you navigate any situation and get maximum pleasure from communicating with people.
Start a conversation
For many people, this is the most difficult part of the conversation. Not knowing what to talk about, they begin to internally panic, become embarrassed and pronounce phrases out of place. To avoid this, first, calm down. Communication should be fun, not painful. In addition, your interlocutor may be no less embarrassed and try to come up with interesting topics for discussion in the same way.
The British say that the best opportunity to start a casual conversation is to discuss the weather. It sounds trivial, but in some cases it really helps overcome the feeling of awkwardness. As an option, you can attract the attention of your interlocutor to something happening nearby or outside the window (unusual clothes of a passerby, an interesting sign).
However, no one can guarantee that the other person will be interested in your remark. Therefore, it is better to act for sure. Most people are happy to share their opinions or talk about how they live. This will not only provide interesting topics for discussion, but will also make communication comfortable.
If you don't know the person well, ask:
- about his attitude to any situation;
- about what is connected with his life (where he was born, studied, worked, traveled; what was remembered in those places);
- about children, if your interlocutor is a parent;
- how he met the owners of the house (if you met at a party).
When talking to someone you haven't seen for a long time, ask:
- what you did, what changed in your life during this time;
- about family, children, work;
- Have you seen mutual friends?
When talking with someone you see often (colleagues, fellow students, classmates), ask this person:
What is the most interesting thing to talk about with most people?
Find a common topic:
Good communication is impossible without genuine interest between the interlocutors in each other and in the topic of conversation. There won't be any problems between friends, but what about people you don't know well?
Be sincere
If you want to make a good impression on your interlocutor, you need to be sincere in what you are told about. Impeccable but cold manners and a forced smile are unlikely to win you over. Uncontrollable chatter - too; who likes to listen to a twenty-minute monologue without the opportunity to get a word in?
Make the person feel comfortable talking to you. Look for both of you interesting topics to discuss, be interested in the person’s opinion, and talk less about yourself and only when asked. You can alternate: a remark about your own affairs - a question to your interlocutor.
A good way to win sympathy is a compliment, but one made from the heart and not trivial.
Discuss current
If you don't know how to suggest an interesting topic for conversation, think about what you would like to discuss with the person you are talking to. Sociable people will suggest a topic to you, all you have to do is support it with questions. With less talkative interlocutors, you can discuss current news (choosing something pleasant), new film releases, or something related to the situation (work, food, skills, a cute wardrobe item, etc.).
Interested in a question
You can use these or any other interesting discussion questions to learn something new about your interlocutor, and make the conversation more unpredictable and exciting. Just don't use too many questions, as this will make the person feel awkward. The ideal option is to link the question to the topic currently being discussed. Start a conversation about something, and alternate questions to your interlocutor with small pieces of information about you.
Know the pitfalls
Which topics are best avoided:
- illness;
- bad habits;
- diets;
- troubles;
- relationships, marriage, children (if you don’t know the person);
- parents (what if the interlocutor has problems in the family?);
- money matters;
- religion, politics, sex and other “slippery” topics in which you can offend a person with a random remark.
Focus on your interlocutor
If you are communicating in a group, involve all participants in the conversation. Give interesting topics for discussion through questions and don’t get carried away by long monologues.
If you see that your interlocutor is bored, change the topic and remain silent for a while, allowing him to take the initiative. You should not be afraid of pauses in the conversation, because it would be much worse to say something stupid or offend a person with a thoughtless phrase. A short silence will help you relax and think through the further course of the conversation.
If you notice that a certain topic has aroused the interest of your interlocutor, remember it so that you can talk about it again next time. If a person, on the contrary, clearly didn’t like something or found it boring, take note not to raise this issue again.
Brief conclusions
The main thing in communication is genuine interest in the person you are talking to. In any situation, the most interesting topics for discussion boil down to the following:
And although communication is one of the most difficult activities in our lives, it can still be learned if you show sincere interest in what other people are talking about and what they want.
Today I will share a way how you can analyze media trends for free in the media and social networks. In fact, there are several ways, there are also paid ones. But for basic purposes, without advanced capabilities, the current method is quite good.
After reading this article, you will be able to quickly find out the most discussed, relevant and hot events on the Internet and in the world. You can use the information to create your own news feeds. Namely, you can quickly find out:
- The most discussed on the Internet (social networks and news portals);
- Popular media personalities in the media and social networks for a certain period;
- Rating of authors and social network groups by month.
These features are provided free of charge by Brand Analytics, a system for monitoring and analyzing a brand in social media and mass media. Next, in order, about the possibilities.
Most talked about on social networks and news portals
First, go to https://br-analytics.ru/mediatrends/ In the tab "most talked about" you can select sources of information (photo above) and see the most discussed and relevant Russian-language publications for a period of 3 hours, a day, and a week. You can also choose to display by source or as a general feed. By clicking on the title of the post, you will open its original. This way you can see what is most discussed on blogs, on social networks (I’m not sure of the accuracy here due to the nature of the sources), in the media.
You will probably find this article about ways to quickly find specific topics useful.
In this section you can see most cited publications and materials in the media. Data for a period of 6 hours or a day.
Popular media personalities in the media and social networks for a certain period
Information on growth leaders in the media and social networks is displayed here. Data for a day, a week or a month. The table shows Top 50 media personalities, as well as displaying the change in the number of mentions in relation to the previous period, expressed as a percentage.
Surely it would be interesting if next to each person there were notes on the ratio of positive or negative mentions 😉
This tab displays TOP 100 media resources. The rating is calculated based on the citation index. Data is available for the past three months.
Loading...
