Updating is for MTS! New smartphone with trade-in* discount! Samsung has launched a program in Russia for exchanging old smartphones for new ones. Phone exchange with surcharge in Eldorado

MTS “Exchanging an old phone for a new one” allows you to replace your boring or outdated equipment with a new one, while receiving a good discount. According to the terms of the promotion, not all models can participate in it: only the very best like Huawei, Samsung, Apple. Accordingly, you can only exchange for such giants. Read more about the companies and models allowed to participate, and the exchange conditions.

Company cellular communications launched a program in sales offices to replace old equipment with new ones. The practice among marketers is not new, but it works and achieves its goal.

MTS decided that, in brief, the action should proceed as follows:

1. The client reviews the list of models to be replaced.
2. In an online store or sales office, he selects the mobile phone model that he is going to purchase as part of the promotion.
3. He comes to the salon, where the sales consultant evaluates the external condition, cost, checks the ownership of the old device and assigns a discount amount for the purchase of a new smartphone.
4. If the specified amount suits the client, the transaction is carried out under the Trade-in program. MTS receives a used phone, the client buys a brand new smartphone with an additional payment.
5. Everyone is happy.

Promotion period

The offer is no longer valid. The promotion was held in select MTS stores from September 29 to October 31, 2020.

Rules of participation

Anyone who is 18 years old at the time of the event can take part in the MTS “Exchange Phone for a New” campaign. You must have a passport with you (other identity document will NOT be considered).

If we are talking about ownership rights, you must provide evidence that the equipment belongs to you, and then disable programs that track the location of the smartphone and block its operation.

To participate in the exchange program old smartphone must be on the approved list of models. If it is not on the lists, the salon will turn you back or offer you to purchase equipment without participating in Trade In.

It is quite logical that the phone chosen for subsequent purchase, according to the conditions, should cost more than the estimated value of the old one - i.e. In any case, the client will have to pay an additional 30% of the price.

Products participating in the promotion

Rejoice those who bought equipment abroad! For models from all manufacturers except Samsung, restrictions on the mandatory passage of ROSTEST have been lifted. To replace it, you now only need to prove that the phone is yours.

Dead smartphones that are living their last days are not accepted. The rules are as follows:

• the external condition must be good (no major chips or scratches);
• functional buttons in working condition;
• no traces of water exposure.

As mentioned, not all makes and models give up. The promotion is intended for Huawei/Honor, Apple, Sony, Samsung, LG. For an approved list of models that are relevant for replacement and purchase, please follow the link.

Additional Information

In addition to clients who independently expressed a desire to change mobile device, other people can also participate. The company sends out additional invitations – “chain letters”, in which it guarantees the user a discount of a fixed amount, regardless of the current state of the mobile device. Arriving at the store, the subscriber must show the message to the seller or name the EMEI of the phone to which it was sent.

The South Korean company has launched a trade-in program in Russia, under which it will provide up to 20 thousand rubles to buyers of new Samsung smartphones. discounts in exchange for old models of our own production and iPhone devices

One of the stores of the South Korean corporation Samsung in Russia (Photo: Mikhail Pochuev/TASS)

Exchange on seller's terms

South Korean electronics manufacturer Samsung Electronics has launched a trade-in campaign in Russia to exchange old smartphones for new ones, the company said in an official statement. From May 1 to May 31, owners of mobile devices of the series Samsung Galaxy A, Galaxy S5 and three models from Apple - iPhone 5S, iPhone 6 and iPhone 6 Plus can exchange these devices and get a discount of up to 20 thousand rubles. when purchasing new models Samsung Galaxy A3 (price from 15 thousand rubles), Galaxy A5 (from 18 thousand rubles), Galaxy A7 (from 32 thousand rubles), as well as the flagship Samsung Galaxy S7 (from 50 thousand rubles) rub.) and S7 Edge (from 60 thousand rub.).

The terms of the promotion do not allow exchanging an old device for money, or making an exchange without money or with an additional payment from the seller. The price of the smartphone will be determined by consultants at Samsung sales points. According to the terms of the promotion, the device can be of any color and memory capacity, but must be in good technical condition.

A year ago, the company already held a similar promotion, but only residents of Moscow and St. Petersburg could take part in it. Then the buyers exchanged the previous flagship smartphones Samsung series Galaxy S and Galaxy Note, and Apple devices on the Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6 Edge and Galaxy S6 models and received a discount of up to 15 thousand rubles, reminds the head of Samsung Mobile in Russia Arkady Graf. According to him, in 2015, through trade-in, buyers purchased 20% of all smartphones of the specified models sold during the promotion.

New Samsung flagships — Galaxy smartphones The company introduced the S7 and Galaxy S7 Edge in February 2016, and they are more popular than the previous model. According to SamMobile China, more than 10 million pre-orders have been made for these models in China since March 11. According to Counterpoint Research analysts, in China, sales of the Galaxy S7 in the first month after release exceeded the results of the Galaxy S6 by 10%.

iPhone in installments

In 2014, a discount of up to 14 thousand rubles. The retailer Eldorado also offered its clients the option to use any equipment when disposing of an old smartphone. The buyer could take advantage of the offer from the end of August to the end of December. An Eldorado representative could not quickly tell how many clients took advantage of the offer.

With a similar initiative at the global level previously . In September 2015, during the annual presentation of new products, the American company presented a programiPhone Upgrade Program, which allowssign up for a monthly “subscription” to devices and receive new iPhone once a year, immediately after release new version. To become a participant in the program, pleasethe buyer must enter into a two-year contract with Apple and a credit agreement with Citizens Bank N.A. In exchange, he gets an iPhone 6S or 6S Plus in installments - the monthly payment ranges from $32.41 to $44.91, depending on the memory size and model. The company's new iPhone SE iPhone program Upgrade Program is not included.

In China, another smartphone manufacturer, Huawei, launched a similar campaign in 2015, together with one of its local partners. The buyer entered the data of his smartphone on a special website, after which he received its approximate cost depending on the model and condition. If the price suited you, Huawei would issue a coupon for that amount, which would allow you to get a discount on the online store’s website, and the smartphone itself would be picked up by a Huawei partner.

Stimulating a falling market

Manufacturers are launching trade-in programs to stimulate consumer demand, senior analyst at the research company IDC Natalya told RBC Vinogradova . According to her, this is a very popular trend in the world: manufacturers for the sake of a share in a certain price segment were ready to exchange similar phones with a minimal surcharge or practically free of charge. Sometimes a manufacturer can launch such promotions at a loss if market share is important to it, noted Vinogradova . She added that since Samsung’s supplies to Russia are stable, “it means sales are still going on and the promotion should have a positive impact on stimulating demand.”

Head of the Department of Cellular Communications and Digital Devices at J’son & Partners Consulting, Evgeniy Alminov, agrees with Vinogradova: trade programs in are aimed at supporting sales of flagship models and maintaining the market share of leading manufacturers, he believes. Sales of smartphones in Russia in 2015 decreased for the first time since 2009 to 25.3 million devices, Alminov noted.

In his opinion, manufacturers carry out such promotions because p Russian smartphone buyers are less willing to overpay for a brand and prefer to buy devices with similar characteristics at a lower price. A number of new manufacturers focused on the budget segment were able to occupy a significant share in the smartphone market in 2015, Alminov continues, so traditional manufacturers have to fight for buyers.​

Articles and Lifehacks

Exchange of outdated mobile devices for new devices is a common practice in developed countries. Let's talk about where you can exchange old phone on new.

Whether the exchange will be profitable depends on the luck and enterprise of the gadget owner.

Where and how can this be done

• In 2007, special containers in the form of tanks appeared in Japan. Anyone could throw their mobile device there. It is noteworthy that often the devices that were sent there were not so much broken as simply bored ones.
• In the US, users who wish to get rid of outdated phones are usually encouraged flexible system discounts on new devices.

  The companies themselves also benefit from this, namely large quantities of copper and other metals.

• Such events are a clear example of how consciously the principle of processing raw materials can be implemented to preserve the most important resources of our planet.
• Residents of European countries exchange their old gadgets for new ones on average once every 1.5 years. Interestingly, in Moscow there is a high percentage of those who change their mobile device every year or even six months.
• During marketing research experts found that this statistic is mainly due to the fact that metropolitan residents strive to keep up with fashion.
• If we want to exchange an outdated mobile phone for a new device, we should know that prerequisite its reception is performance.
• The presence of external defects reduces the cost of the device by 5-15%; the same applies to cases of missing essential components.

Promotions for new devices

• Many users manage to exchange their mobile device via the Internet. However, there is also a service called Trade In, and it is a more profitable method of exchange. For example, it was previously offered by the company DIXIS, which existed until 2009.
• The essence of the Trade In service is as simple as possible: we bring our old phone. Next, experts study its condition and make an assessment, taking into account its performance, the availability of the delivery kit, documents and the degree of wear.
• After this they offer to exchange for new model with extra charge. This takes into account the price difference between the two devices.
• The Trade In service is also provided by many other communication shops and stores (most often in the format of a temporary promotion). Similar promotions from the Apple Store are widely known, which is constantly looking for ways to increase sales of its new smartphones.

1. The promotion is carried out from March 30, 2017 until the order to terminate the promotion.
2. A buyer who returns any old equipment to an Eldorado store gets the opportunity to purchase a certain new product at a discount.
3. Not all products are included in the promotion. Check with the seller for the list of goods participating in the promotion.
4. A discount on new equipment, electronics or accessories is provided only if the buyer returns any old equipment, electronics or accessory.
5. The discount amount is indicated on the price tag.
6. Goods returned by the buyer for disposal cannot be returned.
7. When the buyer arranges for delivery of a new product, goods for disposal are removed from the same address free of charge.
8. In the case of export of disposed goods, the buyer must independently dismantle it, prepare it for export and move it to front door. If this condition is not met, as well as if the product is refused for disposal, the product purchased at a discount is returned to the sales store, and the buyer is refunded the amount actually paid for the product.
9. Buyers over 18 years of age can take part in the promotion. If the buyer’s age is in doubt, the store employee has the right to ask to see any identification document.
10. One buyer can purchase no more than three discounted products during the entire promotion period.
11. If the product participates in other promotions, the possibility of using a discount on the Promotion is indicated in the following table:

    Promotion	Valid or not
    Sale	Yes
    Discount when purchasing a set	No
    Acceptance of cards and coupons (Eldo cards, Digital Weeks/Scratch cards)	No
    Receiving Bonus Points	Yes
    Promo codes when purchasing in an online store	No
    Low price guarantee 110%	No
    Promotions with the support of partners (coupons)	No
    Corporate cards B2B and EPS	No
    Issuing cards (Eldo cards/Scratch cards)	Yes
    Distribution of digital technology week coupons	Yes
    Issuance of increased Bonus points	No
    Installment plan	No
    Credit	Yes

12. Goods participating in the promotion are available for purchase on credit, for which the store provides a discount to compensate for the Bank's interest. In this case, the size of the recycling discount is reduced by 10%, i.e. on the amount of discount on the credit promotion. If the size of the recycling discount is less than 10%, the buyer will receive a discount only on the credit promotion in the amount of 10% to compensate for the Bank's interest.
13. The rules of the promotion are subject to change without prior notice to buyers.
14. The promotion applies only to consumers within the meaning of the Russian Federation Law “On the Protection of Consumer Rights”.
15. Bonuses are awarded for products participating in the promotion. bonus card according to the rules of the ELDORADOST loyalty program.
16. When paying for an order with a Home Credit – Eldorado bank card, bonuses are awarded for the purchase of all goods, except for exception goods. The activation period for bonuses is 14 days. With accumulated bonuses, you can pay for all products, except for exception products, in accordance with the rules of the loyalty program for owners of the Home Credit - Eldorado Co-brand cards, valid at the time of purchase. 1 bonus is equal to 1 ruble. The full rules of the loyalty program of the loyalty program for owners of Co-brand cards “Home Credit - Eldorado” can be found here: https://static..program.rules.pdf. Issuer Bank Card Home Credit and Finance Bank LLC, General license of the Central Bank of the Russian Federation No. 316 dated March 15, 2012 (unlimited term).
17. All products are certified. The quantity of goods participating in the promotion is limited. For information about the list of products, the size of the discount, other details and rules for the promotion, please check with the sellers.
18. Returns of promotional items are made at the price indicated on the sales receipt. In case of exchange of goods during the promotion, a discount is provided for a new product, according to the terms of the promotion. Goods handed over by the buyer for disposal in the event of a return or exchange of a new product are not subject to return.
19. Find out the rules of the promotion and other details on the website www..
20. The organizer of the action is MVM LLC, Moscow, st. Nizhnyaya Krasnoselskaya, 40/12, room 20

Modern smartphones and tablets become obsolete in the blink of an eye. What was considered innovative and trendy just yesterday is today giving way to more advanced technologies. The demand for new products is high, however, prices for new models are sometimes steep. In order not to break a hole in your budget and get a new smartphone, you should use the program for exchanging new gadgets for old ones - trade-in.

Why trade-in is for you?

• The exchange program allows you to buy a new smartphone at a discount, instead of taking a long time to collect the full amount.
• Trade-in saves the user time. He no longer needs to independently search for a buyer on ad sites from the “hand to hand” series. All you have to do is come to the nearest MTS salon.
• Trade-in ensures the security of the transaction. The device is not rented to some unknown person who can still cheat with money, but to a trusted company.

How to buy a smartphone via trade-in from MTS

You can trade-in your phone in more than 4,000 MTS stores throughout Russia. Participating in the program Samsung smartphones, Apple, Huawei, Honor, Xiaomi and other brands, as well Apple tablets and Samsung. You can find out if your smartphone is on the exchange list.

Exchange conditions for trade-in at MTS

If you want to buy a phone via trade-in, you need to fulfill two simple conditions of the program:

• Salon employees only accept the devices themselves, without accessories such as headphones, chargers, USB cables, etc. Moreover, you do not need to present receipts, warranty cards or preliminary diagnostic reports.
• Before taking your smartphone to the MTS sales office, remember about logins and passwords for your accounts. So, on iPhone you need to disable the “Find My iPhone” function, if it is enabled, on Android devices Sign out of your Google account. Devices with unlocked trade-in accounts are not accepted: the store employee will not be sure that you really are the owner of the device.

Examination of the device

After you have turned everything off Accounts and unlocked the smartphone, the device is checked for compliance with the manufacturer’s database by brand, model, memory and color.

The next step is a visual assessment of the smartphone or tablet. The better the appearance, the greater the discount on a new smartphone.

Heavily damaged phones, with broken screens You can also give it up.

How is the trade-in discount calculated?

After the device is recognized as suitable for exchange through trade-in, the employee of the cellular communication store checks it with the list of models participating in the program. Depending on the appearance, the presence or absence of damage, the purchase price is set, which is a discount on the purchase of a new device. Next, all you have to do is choose a new gadget.

The full list of smartphones and tablets participating in the trade-in program can be viewed. The main condition here is that the cost of the new device should not be lower than the cost of the device that is being exchanged.

To clearly demonstrate how the trade-in program works, let’s calculate the discounts and the resulting payment amount for some popular gadgets. The calculation example is for informational purposes only and may differ from the final calculation; you can find out all the details of the promotion.

At MTS, trade-in is combined with other promotions. For example, a buyer, in addition to a discount for a returned gadget, can receive cashback or get a new smartphone in interest-free installments.

Let's say you are the owner iPhone smartphone X for 256 GB. Now you want to buy a smartphone Apple iPhone 11 Pro on trade-in with a similar amount of memory. You bring a “ten” for exchange, and the salon manager admits that it is in excellent condition. Its price list will be 25,035 rubles. The new product costs 103,990 rubles. We apply the calculation formula and get the amount you will have to pay for a new smartphone:

103,990 − 25,035 = 78,955 rubles.

Now, for another example, let's take the 64GB Galaxy S9 Plus with minor defects. A visual overview confirms that the smartphone is in working condition. Consequently, its cost will be 12,400 rubles. You want to purchase a Samsung Galaxy S10+ at a price of 76,990 rubles, which currently has an additional 10,000 rubles discount when purchasing at trade-in. We count:

76,990 − 12,400 - 10,000 = 54,590 rubles.

Finally, let's consider the trade-in of Honor smartphones, and specifically the Honor 20. We want to buy this model instead of the Honor 10 with 64 GB. “Ten” is valued at 6,650 rubles, “twenty” - at 27,990. We calculate the total payment amount:

27 990 − 6 650 = 21 340.