We are talking about iPhone trade-in in Russia.

On July 26 in Russia there was launched official program accepting old iPhones in exchange for new ones (trade-in). What are the terms of the program, which iPhones are accepted, is it profitable or is it better to sell the iPhone on the secondary market? We examined in detail the work of the trade-in program in Russia in this material.

What is trade-in?

Trade-in is a program for exchanging old devices for a discount when purchasing a new one. When handing over a device for trade-in, it is assessed based on the relevance of the model, its technical and external condition. The amount for which the device was valued is provided to the user as a discount on the purchase of a new one.

Speaking as much as possible in simple words, then you bring your old iPhone to the store, return it (after evaluation) and immediately receive a discount on your purchase new iPhone in the same store.

Why did Apple launch a trade-in program in Russia?

Apple officially launched own program trade-in back in 2013, but it did not start working in Russia. Well, now the company has come to its senses or has it decided to give Russians the opportunity to hand over old iPhones?

In fact, Apple's official trade-in program has never reached us. The program for exchanging old iPhones for new ones was launched by Apple's Russian partners - retailers Svyaznoy and re:Store. Nevertheless, there was probably an indication that the program was to be launched “from above”. In June 2017, it launched its trade-in program in Russia main competitor Apple is a Samsung company. Apparently, Apple did not want to lag behind.

Where can I trade in old iPhones for new ones?

The trade-in program was initially launched in re:Store and Svyaznoy. By contacting the showrooms of these stores, you can evaluate and, if you wish, trade in your old iPhone in exchange for a discount on the purchase of a new model.

In the near future, the trade-in program will be launched at M.Video. It is reported that the retailer is finalizing an agreement with Apple to provide its customers with this opportunity.

Until what date is the trade-in program valid?

According to the first data, the trade-in program in Svyaznoy and re:Store was supposed to be unlimited. However, when studying the program rules, we noticed that the re:Store promotion runs from July 22 to August 13, 2017. The rules of the Svyaznoy trade-in program do not indicate its end date.

What iPhones can be donated under the program?

As part of the trade-in program, you can take the following: iPhone models:

• iPhone 4 8/16/32 GB
• iPhone 4S 8/16/32/64 GB
• iPhone 5 16/32/64 GB
• iPhone 5S 16/32/64 GB
• iPhone 5C 8/16/32 GB
• iPhone 6 16/64/128 GB
• iPhone 6 Plus 16/64/128 GB
• iPhone 6S 16/32/64/128 GB
• iPhone 6S Plus 16/32/64/128 GB
• iPhone 7 32/128/256 GB
• iPhone 7 Plus 32/128/256 GB
• iPhone SE 16/32/64/128 GB

In other words, you have the opportunity to trade in any used iPhone, starting with the iPhone 4.

Which iPhones are given a discount under the program?

A discount when trading in an old iPhone is given for the following models:

• iPhone 6 32 GB
• iPhone 6 Plus 32/128 GB
• iPhone 6S 32/128 GB
• iPhone 6S Plus 32/128 GB
• iPhone 7 32/128/256 GB
• iPhone 7 Plus 32/128/256 GB
• iPhone SE 32/128 GB

Can I sell my iPhone down?

Let's say you no longer like your iPhone 6s Plus because of its impressive size. Under the trade-in program, you can return it and get a discount on the purchase of a compact iPhone SE, there will be no problems with this.

Is it possible to get an installment plan when purchasing an iPhone using the trade-in program?

No, you can only purchase a new iPhone after receiving a discount for trading in your old one in cash or on credit. Moreover, no other discounts on the purchase of an iPhone are provided when receiving a discount for trading in an old smartphone.

How are old iPhones priced?

The amount of the discount on the purchase of a new iPhone for returning the old one is determined after:

• testing a smartphone using a special application from Belmont Trading, which evaluates the technical condition of the device,
• examining the appearance of the iPhone,
• checking the functionality of iPhone functions.

When a store employee has determined the cost of the old iPhone, it is announced to the buyer, who can refuse change if he is not satisfied with the amount of the discount provided.

How to evaluate your iPhone without leaving home

A system for assessing the value of old iPhones that participate in the trade-in program is available on the official Euroset website. When assessing, it allows you to take into account the model, technical and external condition of the smartphone. True, not all models are included in the list of iPhones available for surrender in the system, so this calculator should only be used for a preliminary assessment of your smartphone.

What is the maximum discount for trading in an iPhone?

The maximum possible discount on purchasing a new iPhone for trading in your old one is 30%. This means that by handing over, for example, an iPhone 6s with 64 GB of memory in excellent condition, you will have the opportunity to purchase an iPhone 7 Plus with 256 GB of memory at a price reduced by 31 thousand rubles.

What is more profitable - selling your old iPhone or trading it in?

As foreign practice shows, selling an old iPhone on the secondary market is more profitable than handing over a smartphone under the trade-in program. However, if you don't have the time or desire to sell your old iPhone yourself, the trade-in program will really help out.

My iPhone is in terrible condition, can I exchange it?

Under the trade-in program, iPhones with breakdowns and poor appearance can be accepted. But you should understand that the size of the discount in this case will be reduced. In addition, employees of Apple retailers may not accept openly “killed” iPhones.

I bought an iPhone in installments, can I participate in the promotion?

According to the rules, the promotion does not include iPhones that were purchased under an installment plan without a down payment or overpayment.

Is it possible to get cash in hand for trading in your old iPhone?

No, for trading in your old iPhone you only get a discount on the purchase of a new one. No cash will be issued.

Can I trade in someone else's iPhone?

When you return your old iPhone through the trade-in program, you must confirm ownership. According to the rules published on the official re:Store website, to do this you need to deactivate the “Find My iPhone” function on the device. The need to have documents confirming the fact of purchase, according to the rules, is optional.

A few more important points

• If you agree to trade-in your iPhone, all information will be deleted from it. We recommend that you take care of creating a fresh backup copy in advance.
• iPhones returned under the program are not subject to further exchange or return.
• The exchange of an old iPhone for a new one is done one-on-one.
• You can only buy a new iPhone at the store where you returned your old iPhone.
• Only individuals who have reached the age of 18.

Will the program be extended to iPhone 7s and iPhone 8?

In September 2017, Apple will release its new flagships -

A program for exchanging old iPhones for new ones with an additional payment (trade-in) has started in Russia. Stores accept used Apple smartphones retail chains re:Store, " " and . The project coordinator is the American Belmont Trading. I found out how this mechanism works, and not only in the gadget market.

Valuable addition

According to him, iPhone buyers under the program for exchanging old devices for new ones can purchase them at a reduced price. At the first stage, you can buy a new iPhone via trade-in by paying the difference in cash or by bank card, Tikhonov specified. In the future, it is planned to launch credit products.

Mandatory conditions: the device to be handed over must be purchased from an official Apple seller in Russia and be in working condition. Thus, a large category of owners of “gray” smartphones cannot participate in trade-in.

“This can be any iPhone model, starting with iPhone 4. To exchange, the buyer does not need to bring packaging or peripherals from the old smartphone, only the device itself and a passport,” Tikhonov explained.

For her part, the head of the public relations department of Inventive Retail Group told Lenta.ru that in re:Store stores you can sell iPhone 4 and newer, and buy iPhone 6 and newer.

“The iPhone you trade in must be purchased from an authorized partner Apple in Russia. The case has no visible damage, all buttons are in place and working,” Semushina emphasized.

The procedure for identifying the owner of a smartphone in re:Store is simplified: in the presence of an employee, the client must deactivate the “Find iPhone” function. A passport is required to confirm age: according to the terms of the promotion, only individuals who have reached the age of 18 can take part in it.

The program in re:Store is valid until August 13, but depending on the results it may become indefinite, Semushina clarified. “Trade-in at Svyaznoy is not a marketing campaign, but an open-ended program, the capabilities of which we plan to expand in the future,” Tikhonov said.

Valuable addition

In the Svyaznoy network, the size of the discount on a new iPhone under the trade-in program depends on the model of the old smartphone being traded in and can reach several tens of thousands of rubles. In re:Store stores, the discount can reach 30 percent, depending on the iPhone model.

According to Semushina, specially installed software checks the phone and sets the discount level. The iPhone is checked for growth and for internal damage.

“The cost of a smartphone to be handed over is set in accordance with the prices for used equipment on official international markets mobile devices. The cost of the returned smartphone will be counted towards the price of a new one,” Tikhonov noted.

The number of iPhones that a buyer can exchange at Svyaznoy is unlimited. However, each old iPhone goes strictly towards the payment of one new one.

How it works

Russian consumers have long been familiar with the nuances of making trade-in purchases. Electronics retailers and household appliances They practice exchange programs with an additional payment for old televisions, refrigerators and other kitchen “gadgets”.

Photo: Evgeny Pavlenko / Kommersant

Stores often provide customers with a symbolic discount on the purchase of a similar new product. It does not depend on the model or year of manufacture of the equipment being scrapped. But, as a rule, it comes with a bonus in the form of free removal of large equipment and delivery of new ones.

Trade-in also works in the automotive and real estate markets. There are some peculiarities here. In particular, car dealerships prefer to deal with cars that are no older than 10 years, are in good working order and have liquidity. For vehicles that could potentially get stuck inside for for a long time, the discount on repurchase can reach 40–50 percent of their market price. If in countries up to 80 percent of cars are purchased in exchange for old ones, in Russia this figure does not exceed 15 percent.

As for offsetting an old apartment when buying a new one, this process in most cases is quite lengthy. Housing can only be sold quickly at a large discount. Be that as it may, according to experts, up to 10 percent of real estate transactions are carried out on trade-in terms.

Closer to the market

The introduction of the trade-in program by Apple Corporation in Russia is a logical step in the fight to increase market share, says the deputy director of the analytical department of Alpari.

« Apple products, first of all iPhone smartphones, has always been sold in the premium segment. With the introduction of the trade-in program, the company can occupy a more budget segment by selling used or refurbished smartphones at lower prices,” she noted.

Photo: Safron Golikov / Kommersant

Based on the results of the first half of 2017, the volume Russian market smartphones in monetary terms amounted to about 185 billion rubles (approximately 3.1 billion dollars), Milchakova recalled.

At the same time, Apple's share in monetary terms, according to Telecom Daily, was 29.7 percent, and the share of its closest competitor Samsung was 32.8 percent, the analyst said. In her opinion, it will not be easy for Apple to oust the South Korean manufacturer, which has long been present in the low-cost segment of the market.

“In addition, in Russia, trade-in in the field of household appliances is not in such great demand as, for example, trade-in in the field of cars and some premium goods, in particular jewelry,” Milchakova shared her doubts.

I think you know when it’s a pity to throw away old things or give them to someone for free and they accumulate in your home. This happens for various reasons - something is dear to the heart and evokes pleasant memories, and something is dear to the toad, who categorically does not want to give this thing away for next to nothing :)
But in any case, no one wants to turn their home into a warehouse, and in the end we will end up parting with the item. But it is not exactly.

I have a 10-year-old iPod and my very first iPhone in my desk drawer. I am sure that if you rummage through your closets, you will also find quite a few electronics. Why am I telling this? Yes, because you came here so that I could help you find a compromise with the toad!

You know what it is Trade-in program? For those who don’t know, this is an exchange of old junk for a new one with an additional charge. Most often this applies to cars, but we at Fix-me thought that for Apple technology, trade in is no worse and why not help people exchange their old iPhone for a new one with a small surcharge!
Somehow suspiciously good, right? Surely you have a whole bunch of questions? Let me try to answer all questions and dispel all doubts :)

If you are too lazy to read/you are our regular customer/you believe everything that is written on the Internet, then you can immediately proceed to drawing up an application to buy back your iPhone or exchange it for a new model. To find out how many pennies you need to pay extra for an iPhone X or another model, you just need to.

What devices can be returned or exchanged for new ones under the Trade-in program?

The program currently includes:

• iPhone SE, 6s, 6s Plus, 7, 7 Plus, 8, 8 Plus, X, Xs, Xs Max, 11, 11 Pro, 11 Pro Max;
• iPad 2017, 2018, Mini 2, 3, 4, Air 2, Pro 12.9/9.7/10.5;
• Apple Watch S3, S4, S5.

In the near future we plan to add:

• Macbook Air 11, Air 13, Pro 13, Pro 15 since 2010, Macbook 12;
• iMac.

Can I trade in many devices?

We will exchange or buy back any number of old or new iPhones, iPads, Apple Watches, even a whole bag!

Can I exchange an iPhone 6s for an iPad Pro?

Yes! It is not necessary to exchange an iPhone 7 for an iPhone 11, you can exchange an iPad for a Macbook, an old Macbook for an Apple Watch, etc., almost any exchange options are possible.

What affects the final cost?

Model and memory capacity, set, external and internal condition, age. Not yours, of course, but the devices;)
Many people are very worried that many trade-in services in Moscow, including official ones, by mail or phone call one amount of additional payment or payment, but in the end it will be more or less. For us, this can only happen in two cases - if a nuance or defect is discovered that was not previously discussed, or if the phone is not a “native” factory assembly (the so-called refresh or refabrication) or a copy/model.

In which cities and regions do we operate?

We are located and carry out Trade-In only in Moscow for now.

How to use the Trade-in program?

Nothing super complicated is required from you.

Method number 1, for lovers of an active lifestyle.

You choose the Fix-me office closest to you, take with you the phone or other device that you want to return or exchange, and come to us. If you have a receipt/box/charger/headphones, then life is good, your phone will be valued at the highest possible price. If you don’t have the kit, it’s okay, life is still good and the phone will be valued at 97% as expensive as possible!
Next is a matter of technology. Our technician will assess the condition of the phone and kit, listen to your wishes about a new phone and make you an offer that you can’t refuse;)

Method number 2 for the lazy and busy.

If you are too lazy to go or deadlines are pressing. While our programmer is sitting in the basement without food or water developing a system for remote online assessment of the value of your iPhone, you can make a request for redemption or exchange. To do this, you will need to fill out a short form; it will take no more than 5 minutes. It will need to provide the following information:

1. Phone model, memory size and color (For example: “iPhone 6, 64GB, black”)
2. Contents (For example: “Receipt, Box, charger, headphones” or “No kit”)
3. Was the phone repaired, and if so, what was repaired? (For example: “the screen was changed” or “It was not repaired”)
4. What device do you want to exchange to? (For example: “iPhone X 256GB, white)
5. IMEI or serial number, this is desirable, but not required
6. Phone number if you would like to receive advice by phone. This is also not necessary

Once we receive your application, we will immediately offer you the best option purchase or exchange at Trade-in and we will agree on the time of your visit.

What are the benefits of exchanging Apple equipment in Trade-in?

1. 1. Time. You don't need to waste time posting ads on different sites. You don't have to wait days, weeks or months for your phone or tablet to finally sell.
   2. Convenience and safety. There is no need to communicate with potential buyers and receive SMS “I’ll pick you up for the hay right now”. There is no risk of being deceived by scammers, who have recently appeared on all trading platforms.

What device will I receive after the Trade-in exchange? Is there a warranty for the new phone?

You will receive a new phone; you can choose from Rostest or Eurotest. All devices are packaged and not activated and have a worldwide 1-year manufacturer's warranty. The guarantee can be used at any authorized service center Apple.

Do we buy/exchange phones locked to Apple ID?

Alas, if you find a phone on the street, be conscious and better take it to the police. And if you have forgotten your Apple ID, then try contacting Apple technical support.

Do you buy an iPad or iPhone with broken glass or other defects?

Yes, such buyout or trade-in options are also being considered.

If you have any questions, we will be happy to answer them by phone

https://www.site/2017-07-28/apple_zapustila_trade_in_v_rossii_proveryaem_vygodno_li_eto

Apple launched trade-in in Russia. Let's see if it's profitable

Jaap Arriens/ZUMAPRESS.com/Global Look Press

On July 25, Apple announced the launch of a trade-in program in Russia - exchanging old iPhones for new ones with an additional payment. The first stores to join the project were Svyaznoy, re: Store, and M.Video is preparing. We tried to use the program on the first day, July 27, and found out that its conditions are so strict that it is more profitable to sell the phone on Avito.

The official Trade-in program started in the USA in 2013. Owners of outdated phones were offered to return them and receive a discount on a new phone. The official Apple website sets out specific discounts that a user can receive by returning a specific model. For example, for an iPhone 5 you can get 45 dollars (2,700 rubles), and for an iPhone 6S Plus - 260 dollars (15,600 rubles). There is a note that the price may vary depending on the model, but accurate calculation how much you can get for a phone with a certain memory size is not. Back in 2013, American portals wrote that users most often use a similar service on Gamestop, Gazelle and Amazon, which have their own trade-in. Nevertheless, the news about Apple trade-in in Russia became one of the most discussed ones last week.

In Yekaterinburg, the trade-in program can be used in seven stores: three points of the re: Store network and four points of Svyaznoy. The re:Store is held trial period promotions from July 22, 2017 to August 13, 2017. Svyaznoy claims that the promotion is unlimited.

The promotion on both networks includes iPhone 4, 4S, 5, 5S, 6/6 Plus, 6S/6S Plus, 7/7 Plus, SE. You can buy smartphones starting with the sixth model at this promotion. You can only exchange one phone for another, return it old model after the transaction is impossible, and the cost of the new phone should not be less than the cost at which old phone will be redeemed. New phone cannot be purchased in installments or on credit. You cannot get money for the phone you trade in - only another device.

Requirements to appearance The phone being handed over for trade-in is tough: the device must not have chips, cracks, or deep scratches, it must be fully functional. Svyaznoy admitted a couple of small scratches or abrasions on the case. In addition, the smartphone must be purchased from an official Apple representative in Russia. For example, if you purchased a phone from a licensed store in China or even in the USA, you will not be able to exchange it in Russia.

An external inspection of the phone in the store is carried out by a Svyaznoy employee. For example, he immediately refused to accept our broken iPhone 5 with glass replaced several times. If the phone looks decent, then the SIM card is removed from it and connected to an independent program that automatically scans it, checks the IMEI number and other indicators. Based on this, its cost is calculated - unlike in the USA, here it is always different. The procedure can take up to half an hour, but the program scanned our 32 GB iPhone 6s in a few seconds.

The program valued the phone, which is less than six months old, at 10,492 rubles (it was purchased for 44 thousand rubles). The program states that discounts on new phones under the program can be up to 30%. iPhone 7 Plus 128GB (the latest and most expensive model in the Apple line) costs 62,990 rubles in Svyaznoy. Under our conditions, the discount on it will be 16.6%.

Even the seller at Svyaznoy, whom we contacted, advised us not to use the trade-in program, but to sell the phone on Avito. For example, a broken old iPhone 5, which was abandoned under the program, can be sold on the service for 5-7 thousand rubles, and an iPhone 6s can be sold for a price close to the store price. iPhone 4s broken screen a year ago you could sell it for 8 thousand rubles within half an hour.

Telecomdaily CEO Denis Kuskov believes that the program can increase Apple sales in Russia by up to 10%, as it “ good way attracting attention to the brand’s products and increasing the loyalty of its regular customers,” Vedomosti wrote. But he also noted that the success of the program will depend on the size of the discounts. For now, it is more profitable for users to sell phones from person to person. Svyaznoy apparently understood this and began to give an additional discount of 1000 rubles on the promotion.

Why do you need trade-in at all?

Trade-in itself is a very convenient service. It implies an additional payment for a new product, taking into account the return of the old one. Apple in Russia has periodically held such events in the past in the form of promotions: in 2014, this promotion was launched by Eldorado, later by Euroset and DNS and others. This allows you to “bind” the client to you in order to solve problems with updating the model range.

What is the essence of this new trade-in?

Accurate trade-in conditions There are no partners on sites. Will they replace an iPhone with a broken speaker or microphone? What if I changed the battery (which almost 50% of iPhone users do)? What if I damaged the device?

You will not know the amount for which you will sell your model until you come to the store with a passport.

Svyaznoy says that the promotion is unlimited, while the re:Store website indicates the validity period until August 15. The promotion is valid throughout Russia.

How is this announced on the partner’s website?

“The promotion is valid for purchases in retail stores and when ordering in an online store, subject to pickup. You can trade in iPhone 4 and newer, and purchase iPhone 6 and newer. The returned iPhone must be purchased from an authorized Apple partner in Russia.

Individuals who have reached the age of 18 can take part in the promotion.

To find out the possible size of the discount, you need to contact any retail store with a passport and an iPhone. When purchasing through a promotion, it is not possible to purchase an iPhone in installments, but credit is available. The promotion cannot be combined with other discounts and special offers. bonus program valid only for accrual purposes; bonuses cannot be written off.

The quantity of goods participating in the promotion is limited. The company reserves the right to terminate the promotion early,” the website says.

How does this actually work now?

The cost of trade-in is calculated individually and only upon inspection in the store. The iPhone must work, must be purchased only from an official reseller in Russia, and must not have chips or cracks. All of Europe, America and Asia are passing by.

They accept any iPhone, starting from iPhone 4. Price range: from 500 rubles. (iPhone 4) up to 25,000 rub. (iPhone 7 Plus 256).

On site, a store employee visually inspects the device. The device is then connected to a computer, which reads data from the iPhone and communicates with Apple servers. Apple returns the discount amount in rubles or reports a refusal.

The iPhone is not disassembled. The server does everything for the employee, and the amount is calculated based on the data received by the computer. A trade-in agreement is drawn up on the spot, in which the owner agrees to all the conditions, confirms the transfer of the device and waives claims.

On the old iPhone, the Apple ID is disabled, the password is removed, “Find iPhone” is turned off, and all information is erased. The owner selects the iPhone model to which he wants to exchange it.

For this model, immediately after signing the contract (on the spot, you can’t leave to think, you can’t get a gift card or a discount certificate), a discount is given equal to the amount that the server displayed to the employee.

What could be the benefit of this trade-in?

This offer is definitely not for those who would like to save money on purchasing equipment. They will be of interest to buyers who are afraid to sit on flea markets and bulletin boards, so as not to run into money or scams. Speed ​​is also important here: in 30 minutes you sell your old iPhone and get a new one with an additional payment.

What are the most embarrassing moments, especially in Russia?

Prices for old devices are very much lower than the used equipment market. Having a quick look at Avito and other trade-in services, you understand that the price for an old device is unprofitable.

For example, the calculation for old iPhones is as follows:

• Apple prices an iPhone 7 Plus 256 GB in perfect condition at 25,000 rubles (on the spot)
• DamProdam buys iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles (pay immediately)
• On Avito they offer an iPhone 7 Plus 256 GB in perfect condition for 40,000 rubles (the sale process will take time)

An iPhone purchased under the trade-in program from Apple partners does not have an installment system (when you buy a new iPhone, you take an installment plan for 6-12 months and make payments without interest). You don't get real money for an old device, only the estimated value, which can be applied towards the purchase of a new iPhone. There is no talk of any online service.

Why was the trade-in announced right now?

The release of the 8th iPhone model is approaching. Apple is trying to sell as many iPhone 7s as possible, as well as to “warm up” the audience before the release of the 8th iPhone.

Oddly enough, in the 10 years since the release of the first iPhone, no “cultural” trade-in has appeared in Russia. Almost always, the only option to sell your old iPhone is through message boards and friends. Well, there is always the option of giving it to someone close to you (anything is better than recycling).

How does trade-in happen in the USA at the Apple Store?

In the US, the iPhone “buyback” program and its subsequent replacement with a new model operates in all Apple brand stores.

Apple itself does not process used devices handed over as part of trade-in: they seem to be farmed out to Brightstar (which deals with distribution, repurchase and trade). There are no official data, but that’s what they say behind the scenes.

The prices at which they buy phones are low. For an iPhone 6 with 64 GB in excellent condition, in terms of rubles they give a maximum of 9000. What?!

For “below average” condition, Apple is only willing to offer “free disposal.” The condition itself can only be diagnosed in the store.

What other options are there for trade-in of Apple equipment in the States?

In the USA, third-party trade-in services are also popular and are ready to offer more favorable conditions. The biggest players are Gazelle and Glyde.

In this segment, they also work on the sell or trade-in principle: the owner indicates the device parameters, condition and equipment, then the service shows the cost online. It's like CarPrice, only about phones. And the price is not from start to finish, but clearly defined.