What is better to sell in an online store? What is profitable to sell on the Internet: options for goods and services, how to test a niche and check demand for free, online services for fully launching a business Where to sell your product

What the hell is this? - many will say, - This goes beyond understanding...

Now I will share with you one interesting idea on this matter.

Everyone knows that in order to make a profit from trading you need to sell something.
And in order to sell something, as they say, you must first buy something.

And this is a fact.

But there are many companies that offer to sell their product without buying it.
This type of trading is called "drop shipping".

On the Russian-speaking Internet they call it - dropshipping, and such companies are dropshippers.

The products in this market segment are very different:
from souvenirs, clothing and accessories, furniture, hi-end electronics, self-defense products, to cigars, spices and cookies.

Already, thousands of people have created their own profitable online business using this service and are making huge profits without leaving home.

This method will allow you to organize real trading via the Internet without the need to have significant initial capital.

The advantages are undeniable:
You will sell all kinds of products without having them in stock!
You won't need to have space to store your goods - because you have nothing to store!
You will forget about the problem of completing various customs documents, packaging and shipping because the Drop Ship company will independently process, pack and ship the goods to the buyer for you and on your behalf!
And the most attractive thing is that you will not need to buy these goods for further resale!
You will only pay after a successful sale and only when you receive money from the buyer.

You can never risk anything!

How does it all work?

As an example, consider the process of selling a watch:

Manufacturer:
The company that designs and manufactures watches does not typically sell its products at retail or supply its products to retailers.
Manufacturing companies prefer to distribute goods through official dealers and provide them with their goods at preferential prices.
For example, $5 per unit.

Official dealer (aka dropshiper):
This is a company that buys watches wholesale from the manufacturer.
Subsequently, the dealer sells these watches to intermediaries (ie you) for $7 each.

For your information:
More and more manufacturers are providing dropship services, so a company can be both a manufacturer and a distributor.

Watch seller:
A company that sells watches to the public.
You are the watch retailer.
You sell a watch for $13.
After the sale, you notify the dealer about the order and he sends the order directly to the buyer.
As a result, your profit was $6 per sale.

The best part is that the drop-ship company sends the goods on your behalf, which means that the buyer will receive the package with your company's label (name, address and your logo) and will not realize that you didn't even pack the goods!

As you already understood from the example, your earnings will depend on the type of goods sold and the supplier company.
In most cases, your profit will be from 20% to 60% of the original cost.

And the most attractive thing in my opinion is that all this product can be sold on the world famous Ebay auction. If you are not familiar with it yet, ask Google.

Auction Traders' Main Secret Has Now Been Revealed

Find out what auction sellers prefer to keep silent about.

But like any business, it also has its minor drawbacks...
The main problem is that you cannot control the stock of products in the warehouse.
You will also not be able to track the process of placing and sending your order.

But this problem is easily solved.

By choosing a serious and reliable company, you will reduce these problems to a minimum.

NOW YOU CAN EARN BIG MONEY SELLING GOODS VIA THE INTERNET. And most importantly, you don't have to buy these products. Endless Resources new, in-demand “hot” products. New companies appear every month. Each company offers dozens, hundreds of products for sale. No intermediaries- You establish direct contacts with the supplier. Make a profit on every sale without touching the goods being sold! Access the catalog

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Surely you have a question: “Is this possible?” Without a shadow of a doubt I will tell you: yes, this is possible. The only problem is that the phrase “without investments” means without financial investments, and any business is either a financial investment or an investment in the form of long and hard work. This is exactly what we will have to work on.

And we will have to work hard to gather an audience. Well, it’s logical, because we are going to sell to people, and if they don’t exist, then how to sell? That's exactly what it doesn't do. Working hard on social networks to add “friends” and then selling them unnecessary goods is the lot of idiots who don’t know a damn thing about online sales. It’s ridiculous to even consider such a method, given the scanty coverage, and after the introduction of new algorithms for displaying posts, no one will see posts with products at all.

Just as a theater begins with a hanger, so trade begins with a website. Yes, you can trade without a website, but this method is good as a temporary option until the website, if it exists and is young, has not gained the required level of traffic. But in the long term, trading without a website is more expensive in terms of costs, since search traffic is much cheaper than advertising traffic.

Many newcomers to online trading (not to be confused with regular trading) mistakenly believe that it is enough to create an online store and sit and wait for a flurry of buyers. Having given a couple of hundred thousand to some crook and ended up with a site of average disrepair, they eventually become disillusioned with the sites and begin to rush to extremes, one of which is the search for “schoolchildren” who know how to set up contextual advertising and having lost a couple of budgets, out of despair they begin to “soap the rope” "

And it’s hard to blame these people for anything, because they don’t know, and shouldn’t know, all the principles of online trading. And it is very difficult to distinguish a rogue from a normal specialist, since in this area it is impossible to collect a portfolio and show it. So it turns out to be a lottery where the winner is not the one who pays a lot; alas, there are also highly paid mediocrities who are not able to produce results.

Online trading starts with a blog. Yes, exactly from him. Only a blog, no matter personal or corporate, can attract an audience, and a targeted one at that. Namely, the target audience is valued much more than just a bunch of people with unclear interests (a stone in the direction of stupidly adding friends on social networks). If you don’t believe me, then take any large online store and there will definitely be a blog with articles.

Very often I meet people who assure me that no one reads articles and it is impossible to promote a site with their help. When asked to show an example of a successful and visited website without a blog, these people begin to make some kind of inarticulate blizzard, and one even showed his one-page website, which no one visited.

Another point in favor of the blog is the incomparable traffic. My website with 100+ pages in search is visited by almost 1,000 people per day, while an online store with thousands of pages is visited by less than 50 people per day. For comparison, I take an online store that was simply filled, since I was not promoting my site, I was just filling it all this time. This article that you are reading now will receive more visitors after publication. This is exactly how website promotion happens, not by buying links and other bullshit, but by useful articles on a certain topic.

Online trading begins with gathering an audience, that is, website promotion. Without this it is impossible to sell anything.

To increase sales, you need to work on your website and fill it with useful materials. Moreover, materials that are interesting to your target audience. If you sell bed linen, your target audience will be women and people from... hotel business, which means that you can write on a blog about anything that might be of interest to women or people from the hotel business.

I once had an argument with someone about a quote from an article, it goes something like this:

If you sell socks, then there is no point in writing about a Gucci coat

At the time the dispute began, I had no arguments, but during the dispute I received a letter. The letter contained an offer of cooperation with one large company, the owner of which came to my website through the request “”. The man's monitor was replaced, and the old one was taken away, saying that they would most likely throw it away because it was old. So he was confused by the question of whether it was possible to make a TV out of a monitor.

If I had adhered to the “rule” given in the quote, then I would not have seen this client like my ears, since he was not looking for website promotion services, he just liked my articles and wanted me to become an author on their corporate blog. So you don't have to limit yourself to just the topic of what you're going to sell.

It's not that simple. Since initially we do not have clients, but only a product or a desire to sell a product, we need to write about this product. But not about how cool he is, but about what problems he solves. As an example, I will give one case with my wife. She was somehow puzzled by the question of how Kurabye cookies are made. Naturally I went to Google. One of the articles, which turned out to be more informative, was located on the website of the manufacturer of devices for making these cookies. Thus, the manufacturer received a client, and for this he just told him how to solve the “problem” with the help of his product.

This is the main way to build a channel to attract consumers, since the peculiarity of this channel is its great inertia. This inertia lies in the fact that once you start filling out the site, you begin to feel the first results not immediately, but once you stop working with the site, you still for a long time you will receive sales from the site. This is the specificity of search engine promotion.

Let’s say we wrote a lot of articles about the product, it seems like we even got our first sales, but we ran out of topics. What to do? Talk to clients, preferably on the record. Talk to them as if you were close people, take an interest in their life, give them compliments and, most importantly, find out how they use your product; there may be extraordinary solutions here. Your task is to find out about their interests, about the problems that they solve with the help of your product, about the shortcomings of the product (useful if you communicate with the manufacturer or are one yourself).

Such “heartfelt” conversations solve two problems:

1. Provide you with valuable (literally) information
2. Increases the loyalty of individual customers (loyalty is very expensive)

In this way, our blog will develop rapidly and acquire a loyal audience, which will bring even more sales.

This is elementary even though it is not obvious. Since an online store is a catalog of goods, and on the product page we can only write what describes the properties of the product and that’s it. Well, you can also try to dilute the “dry” description with the help of “leftist” reviews, but you won’t get much use for it.

The main problem associated with online stores is that creating this store is not very difficult; you install the engine, set it up, copy the products directly from your competitors with a description, and that’s it. As a result, over time we get a large number of online stores with the same product and the same description.

The situation is much better with a blog, here we can be swaggering without limiting ourselves to anything. We can talk about the problems that our product solves, about clients who bought the product and solved their problems, about some related things, for example, about cases from production. If your product is for b2b, then business cases can attract extra customers. Although this can also work for b2c.

And the most interesting thing is the property of a blog that affects sales: trust. We like to read to ourselves. No matter how cynical it may be, a pimple on the butt worries us more than a catastrophe that claimed thousands of lives. This is why, when reading about his problem on a blog, a person begins to believe us, because we understand him, we know what it’s like for him. That is, what I call the “fortune teller principle” begins to work here, when a person just walks in, and he immediately says: “I see grief has happened to you...”. Logical, otherwise why did the person suddenly go to the fortune teller? He doesn’t forget about the “pimple”, for many even this is oh, what a grief.

Thus, with the help of a blog, we can not only gather an audience around us, but also easily manipulate it, in the good sense of the word. But most importantly, we can gather an audience without having a product; we can simply write about the product, receiving visits that we can direct to the seller’s website, thereby monetizing traffic.

Where does trading usually start? When an individual decides to start his own business, and the easiest way to start it is with trading. He looks at what is not available in the city in which he lives, and when he finds such a product, he borrows or invests his money. He buys a product, rents a room, hangs a sign and voila! He has done everything he needs, now there will be a line for the scarce goods and he will become fabulously rich. But time passes, people don’t come. Our aspiring entrepreneur with the words “stupid people!” goes to an advertising agency to buy advertising. But he has rent, and now there is also advertising, and if money was taken on credit, then also payments on the loan. This is a common scenario for the development of events leading to bankruptcy. Actually, I myself planned to do everything in exactly the same way, since I really want to go into mass sales, but due to lack of free funds I put it off.

But everything changed when I wrote the article “” (as you can see, this is already a legendary article). I wrote this article for 15 minutes, I didn’t even imagine that this article would become the most visited page. Realizing that I had written a very popular article, I posted a link to the product described in the hope that the flurry of traffic would bring me good earnings in the form of a percentage of sales. But there was no income. I began to deal with this situation, using the online consultant widget, I began to pester my readers with questions. I soon found out that the problem was that people were afraid to pay in advance; they needed cash on delivery. Moreover, they were willing to pay a high price just for the opportunity to pay for the goods upon receipt.

No problem. I ordered 5 consoles and they scattered across Russia immediately. I made just under 150% profit. Actually, then the mathematics begins with the expansion of the assortment, as well as an increase in site traffic.

Most likely you will reprimand me, because there were investments after all. But I don't consider 5,000+ a big investment.

This is one of the most difficult stages, because it takes a long time - this is a minus, but the fact that you can start it right now is a big plus. For a classic business, you will need to find money, find a supplier, and off we go... And you can start searching and working with the audience right now, while simultaneously working on issues with finding money, finding suppliers, etc. Unlike a rented premises, a website takes hundreds of times less money. Even the most relatively expensive tariff will cost you only 160 rubles per month (I personally use this one).

What is good about online trading? At the beginning, there will be few sales, there will be little product and it can be stored right at home, and this is a significant saving on renting space for a warehouse. In the case of the site, you are not limited to the city, you can trade all over the World. For example, people write to me from Moldova, and from Ukraine, and from European countries where there is a Russian-speaking population. Knowledge in English This would help me significantly; I would be able to target a larger audience and an audience with more purchasing power.

The World Wide Web of the Internet is a huge sales market where almost everyone trades. The subject of sale are services, knowledge, various goods, etc. You can order anything you want on the pages of the Runet. This phenomenon may be called the sharing economy, or peer-to-peer trading, or collaborative consumption, but regardless of the name, online sales are having a huge impact on business and opening up new prospects at a breakneck pace.

It's an opportunity to do business with people rather than rely on giant corporations - a movement that's being fueled by a growing number of platforms and apps. TO Large corporations did not manage to completely take over the world, but at least the virtual world remained for enterprising people. Let's look at the main ways to sell things on the Internet.

Starting an online business: how to sell goods through an online store

Opening an online store consists of choosing a product, assessing the market, searching for resources, and marketing.

Every new online business presents new unique opportunities and new challenges.

Product search

Finding, evaluating and selecting a product is a difficult task. There are thousands possible options, but they all seem to have been used many times. To differentiate yourself from competitors in the market, you need to figure out your own strategy.

Understanding opportunities is the key to finding a niche and identifying a product to sell:

• Identify the buyer's problem.
• Look for an unfilled niche.
• Choose an interesting brand of product.
• Use your own experience and knowledge.
• Use global market trends.
• Satisfy consumer desires.

Where to look for ideas

The Internet contains many ideas, but due to high competition in the most popular categories, right choice product becomes important for success.

Perhaps you already had an idea that had been brewing for many years or a problem that you had to solve.

Once you've identified a few options, explore them on Google Trends . Where you will find out:

1. Which keywords most often used when searching for these things.
2. How often is the request made in your region?
3. Seasonality of requests.
4. What are they looking for with this query?

Search for partners

Selecting a name for the trading platform and analyzing the target audience are the next stages of opening an online store. Once all the assessments are completed, it is time to find a supplier. When choosing, follow these criteria:

1. Location. Speed ​​of delivery is important for business.
2. Product quality. Defective products will cause complaints from buyers.
3. Terms of cooperation. The supplier offers too big batch of goods.
   
4. Price issue.

What sales mechanisms to use

The most popular schemes for attracting users to an online store:

• paid contextual advertising;
• free search traffic;
• mailings;
• content marketing;
• social networks, etc.

Why sell baby clothes online?

The children's fashion market is one of the most profitable markets in the global fashion industry. Hehas demonstrated tremendous resilience in the face of global economic instability and is estimated to enjoy a robust annual growth rate of 4.2%.

Reasons for growth

Although children's clothing accounts for only 12% of the clothing market, it is the sector that has seen growth over the past few years.

Increased demanddue to demographic shifts and increased purchasing power.

Parents start having children later, when they already have a more stable income and can spend more on children's clothing.

Modern tendencies

In addition to that,The children's fashion industry has recently begun to imitate the adult fashion industry - parents are worried about their children being "on trend".This means there are more opportunities for small entrepreneurs to grow.

Baby clothes have many patterns and rich colors, while clothes for older children resemble adult counterparts of outfits.

It's good to have a branding model before you start choosing products to sell.

Little sales tricks: product presentation

Most people perceive information visually.When they browse websites, they only click on attractive images. This means the seller has to put in more effort when selling online, so follow these tips:

• Tip 1: The page design should be interesting and bright. CVetas influence people and their behavior.
• Tip 2: Product photos should be aesthetic and clear.
• Tip 3: The description of the product in the article should not be drawn out and contain useful information (brand, size, condition of use and color) and motivating to action.
• Tip 4: When selling online, it is better to make a presentation of several photos, where the item being sold is combined with other wardrobe items and shown from all sides. This way the client will trust you.
• Tip 5: Provide more information about the product. Buyer in It is important to clearly see the details of clothing and know the exact dimensions.The more information you provide, the more likely it is that the item will be purchased.

Methods for newbies: how to start selling clothes online

Start selling through social networks ( In contact with, Facebook , Classmates) or using the services of online trading platforms. If the product is successfully sold, then open an online store.

Sales methods

You can open a store and sell clothes, including children’s, using several mechanisms for organizing trade:

1. Opening your own warehouse of products (advantages: fast shipment of goods, disadvantages: you need funds for large wholesale purchases and renting space for storing them).
2. Sale of items after arrival from the supplier’s warehouse (advantages: reduction in costs for purchasing / storing goods, formation of an extensive assortment, disadvantages: increase in the period of delivery of products to the client, problems with returning defective items).
3. Dropshipping ( convenient way sales for beginners, your online store acts as an intermediary, having received an order from a client, you give it to the wholesaler who handles it, and you are left with the difference).
4. Affiliate program (sale of things through a partner’s website; by pressing the Buy button, the client automatically goes to the resource from which the sale is directly carried out, the intermediary receives an agreed percentage).

You can use one of these methods or several at once by concluding agreements with suppliers.

Sales analysis

Monitoring the quality and volume of sold products is carried out taking into account several factors:

• number of visitors for a specific time period:
• how many customers made a purchase;
• average check size;
• how many visitors made repeat purchases;
• margin percentage.

By monitoring these metrics and reacting to them instantly, you will make effective decisions that contribute to your success.

Selling your work: how to sell knitted items online

X Obby is becoming a profession and therefore an additional source of income - many sell their creations online and thus increase their income.However, to truly be successful, there are things you need to pay attention to. The most popular product sold on the Russian Internet is do-it-yourself knitted items.

1. To get started, start posting photos of your work wherever possible: on social networks, on local forums, websites, etc.
2. Accompany the photo with information that you sell and fulfill orders. Indicate your readiness to sell/accept the order.
3. Create your own store page on your personal blog (if you don’t have a blog, open one). Popularize your blog on any resources and post there the works you want to sell. Be sure to indicate how to contact you.
4. Dump. It’s easier for experienced craftsmen with a large clientele to maintain prices, while newcomers have to get out of it. Check out your competitors' sites and set low prices for well-known products, and keep real prices for original knitted models that are rarely found among competitors.
5. Over time, experience will add strength and enthusiasm to move forward and you will not have to sell things below market value.
6. Open a knitwear store on Crafts Fair. A free account allows you to install three copies. Minimum card for 60 rubles. per month - 13 works.
7. Move forward, don't slow down, find new opportunities. If your first works do not sell, this does not mean that success will not come to you.

Where to sell

Forget about insecurities and don't listen "well-wishers". If you like it, others will too. Look for buyers everywhere. On the Internet, among acquaintances, husband’s acquaintances or friends.

The Internet is a limitless place for sales. And holidays are a wonderful way to express yourself!

Handmade items are in demand among foreign consumers. Particularly popular platforms are: DaWanda or Etsy, eBay is also suitable. However, there are disadvantages such as the time required to set up and tear down the page, the cost of placing a stand, delivery of goods - all this needs to be financed.

How can a beginner realize his ambitions and find a niche?

There are two ways:

1. Market analysis, figure out what sells best, take into account where there is less competition and what things you can do.
2. Second - be creative, make more quality products, maybe you will be able to create extraordinary things that will occupy their niche.

Where to sell unnecessary things: selling used things on the Internet

This problem is familiar to everyone: unnecessary things accumulate over the years. Theygather dust and take up a lot of space. Where and how to get rid of them? Howmake money on used items?

It is best to do this on specialized sites that are known to many Internet users and where it is easier to find buyers. Marketplace sites are visited more often than online stores. You can sell almost anything with them. Most popular platforms:

• Youla
• OLX (Slando)
• Avito
• shafa.ua

Some of the platforms allow you to sell goods to people living nearby, while others (for example Avito) have a function that allows you to deliver the goods to the buyer.

Additional income on a permanent basis in your free time for enterprising men

A second income is a great way for men to get extra money if they have the time and energy. It can also help fill budget gaps that appear during economic fluctuations. You won't earn a lot of money, but some "airbag" create.

Become a consultant

Consulting is a great opportunityfor men who trade their knowledge and experience.Every time you make a proposal, recommend a process, create a plan, or manage, you are using consulting skills.To make an income, you just need to find someone who can use your experience.

Make money from your hobbies

Your hobbies cost money too. It could be:

• Sale of digital photographs.
• Book binding.
• Sale of forged items.
• Pottery.
• Opening a blogetc.

Selling your things

A win-win way to make extra money is to sell things. It is universal for everyone.Look in the closets, pcheck the bookshelves, take a lookto the garage. Consider this is all rubbish. How many items do you actually use? MnHow many old books have you opened in the last year? Maybe it's worth using the library?When was the last time you played Mario Kart 64? PerhapsWould it be better if the house was less cluttered?

Don't try to sell everything at once, the process will not take much time and effort and will allow you to generate additional money.

Consider selling certain items in certain stores: sell used CDs at a music store, etc.

Use local resources and newspaper classifieds to sell bulky items.Try several sales methods andin just a month, your garage full of unused things will be empty.

Basic rules for selling things: how to sell quickly online

Selling a product online allows you to reach a larger audience. According to statistics, 41% of global Internet users buy goods online. This is an area that cannot be fully explored, it is limitless and requires special study.

When selling It is necessary to follow the basic rules that will help you sell faster and spend as little effort as possible in the trading process.

1. High-quality images of the items that will be sold significantly increase the attractiveness of the offer.Many buyers don't even look at ads without illustrations.Therefore: upload a good quality image of the product.
2. Color, shape and price should be well thought out as most online shoppers focus their eyes on the image for a short time and quickly decide to look or not.
3. Make sure you want to take a chance and click on your product. If this happens, Additional Information should be as accessible as possible.
4. The product description should be as detailed as possible.This may include information about the fabric, its height and width, or other important details that are relevant to the use of the product. This improves the offer and reduces the number of requests.
5. You should be open to answering further questions, so leave your contact information accordingly.

L A logo and branding will allow customers to immediately recognize your products.If the buyer has experience with your product, he will remember the logo and share it with other people. And inYou will form a specific client base. high yield savings account, create an emergency fund, and save a certain percentage for retirement!

Online trading, in a sense, takes us back to our roots. The premise is that there are underutilized assets in our lives and we can use them in win-win deals.

If you want a piece of the pie, then go ahead and sell things online. Get the traffic moving. Good luck!

There are many places on the Internet where you can sell your product. However, nowadays, choosing one of these places for trading is not an easy task. But on the other hand, it is possible to select a place for trading depending on your needs. You can choose a place to sell depending on what do you want to sell. AND whether depending on how much time are you willing to spend on this matter.

In the first case, it depends on the product that you want to sell. Let’s say your product is old (used) or new, self made or factory. Or do you produce pieces yourself, i.e. hand made or you have a small production. Or, you generally make exceptional things to order - branded (exclusive).

In the second case, it depends on how much time you are willing to spend trading per day. Because you study or work and you just want to earn extra money. Or, you are free and would like a full-time income, and are ready to spend enough time on it. Or, you have seriously and for a long time decided to start an Internet business, and would like to build your own trading business.

In general, in order to make the right choice, we will first write where you can sell. And then we’ll find out how much strength and effort is required for this in each special case. And then we can understand where it’s better to sell depending on your intentions.

Today on the Internet there is several trading methods:

1. Notice boards
2. Social media
3. Auctions-trading platforms
4. Hosting sites (Boxed) - linked
5. Websites on their own hosting (with open source code) – free

Which of these suits us best?

Let's look at the characteristics of these sites
can influence the choice of where to sell?

First of all , This what sites are intended for what?.

Notice boards are mainly used locally, since the fact of buying and selling mainly takes place in person.
Social media mainly serve for communication and in the process of this communication you can sell or buy something.
Auctions-trading platforms and with IT stores are intended specifically for trading.

The second factor, influencing choice is quick start option, availability of potential buyers And ease of doing business.

These criteria are met boards advertisements And auctions. On them, a page with the product is quickly created. There are enough tools for trading and these resources already have sufficient traffic, and therefore potential buyers.

While own website, from the beginning you need to create. Then connect the necessary services to run your business. And then advertise all the time, otherwise there will be no visitors and, accordingly, potential buyers. However, it must be added here that hosting store sites, are created relatively quickly. And such sites already have all the necessary attributes for doing business. And above all, these companies themselves are seriously engaged in promoting their project on the Internet, and advertise it everywhere. Therefore, along with this, your store will be advertised accordingly.

The third important factor , influencing choice is price.

On bulletin boards And social networks, You can exhibit for free. You can also exhibit a certain amount of goods for free at some auctions. For example, on Ebay you can list 50 items for free with a total value of up to $5,000. But the sales commission is calculated if the product is sold.
Exhibit at auctions in general, it can be much cheaper than own website and vice versa. It depends on the price and quantity of the product you are going to sell.

Comparison of trading methods

Now, let's compare the two main trading methods to understand even better where to sell and what suits us best, using a specific example.

Because the main trading methods are:

Auctions-trading platforms ,they were specifically created for trade.

Websites ,They can also be specially created for trading, i.e. create online stores.

These two methods have the largest turnover; it is through them that most transactions for the purchase and sale of goods are carried out. Therefore, we will compare them.

WITH Auctions-trading platforms, let's take Etsy.
Etsy is today one of the most popular and fastest growing trading platforms in the world.

And select a site on the hosting platform Shopify .
Shopify , This is the world's first most popular platform made specifically for online trading.

Comparison of the trading platform and the website.
Etsy and Shopify

Shopify

This is a commercial platform specially created for online trading, it is the most convenient to use. Shopify gives you the opportunity to quickly start and ease of doing business. There are no potential buyers, but the company is actively advertising its platform. This is a separate site and therefore provides an opportunity to popularize your brand.
For a store on this platform, you have to pay depending on the chosen tariff plan:

Basic Shopify-$29,
Shopify-$79
Advanced Shopify $299

Plus commission on each sale (2%, 1%, 0.5%) in accordance with the selected tariff plan, if you have an external payment system. But if you choose payment system Shopify itself “Shopify Payments” is commission-free. Details tariff plan Shopify see this link: shopify/pricing, data may change.

Etsy

This is a trading platform created for the sale of handmade goods. But, on it, you can also sell raw materials and tools for handicraft, as well as old things and much more.
And, based on own experience, we can say that there is really, very good demand there. And most importantly, unlike Ebay or Amazon, where there is very strong competition, quite high prices. You can make good money. Etsy gives you the opportunity to get started quickly. There are potential buyers and ease of doing business.

On Etsy you have to pay for listing and selling:

For each item displayed, 20 cents are paid.
lot is offered for 4 months
commission on each sale - 3.5%

If you select the “Shopify” tariff plan on Shopify -$79 and the payment system “Shopify Payments”, which approximately corresponds to the capabilities of Etsy. Then we can see what happens in a month when selling 150 units of goods, at an average price of $10 per product.

What happens?

Shopify works out: $79 for the platform and everything
Etsy turns out: 150pcs. x $0.20 = $30 (for display) and 150 pcs. x $10 = $1500 x 3.5% = $52.5 (sales commission). It turns out: $30 + $52.5 = 82,5$

And besides, we can say it turns out approximately the same. However, if you sell approximately 150-200 items per month, then trading on Etsy is much more profitable. Because Etsy already has 30 million active users, which are your potential customers, unlike Shopify.

Conclusion:

Etsy is better suited for beginners.

If you plan to sell more, then Etsy is more expensive than Shopify.

Shopify is more suitable for small and medium businesses .

In addition, those who have big and ambitious plans can integrate their products from their Shopify store with other auction marketplaces such as Amazon and eBay. This can be done using nChannel Connector for Shopify, follow this link nchannel.com

However, you can choose a different platform for your site, depending on your specific preferences. On which platform to build your website, see this link: .

What is the best answer to the question:
Where to sell?

Now that we can say we’ve sorted out the topic, choosing a platform for trading depending on your intentions should become much easier. In our opinion, first of all, it looks like this:

First of all, if you just want to sell something you don’t need and earn a little extra money without spending too much time on it, then in this case it will be easier to do this through message boards.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This main question, which faces every aspiring entrepreneur. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test your chosen niche using special service. With its help, you can determine how often buyers show interest in a particular product by making inquiries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Do you want to know what is best to sell in an online store? Pay attention to the books. This is the most popular product on the Internet, with which many successful entrepreneurs started trading.

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

An online bookstore is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the most the best option How to sell in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you can’t decide what to sell in an online store, try offering customers:

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are low cost and are always in good demand. In addition, pet products are difficult to find in small populated areas, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find an interesting idea for what you can sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such goods in specialized stores, so they order them online. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with a small investment, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to make a good profit, enter into cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a level high level, it will take about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.