Foodfox is a free food delivery service from restaurants nearby. Foodfox - free food delivery service from restaurants nearby Home delivery fox

Yandex.Food is a fast food delivery service from the best restaurants. On average, Yandex.Food delivers food within 45 minutes after the order is submitted. Yandex.Food is delicious food from the best restaurants, delivered to you in less than 45 minutes. At any time, if you want to taste sweets, burgers, shawarma, pizza or other dishes, just download the Yandex.Food application. Now your smartphone has a convenient service for fast food delivery from Moscow restaurants. Everything is done extremely quickly! If you want to eat deliciously, just order certain dishes in the Yandex.Food application, and the food will be delivered at lightning speed.

Features and functions of the Yandex.Food service

We invite you to familiarize yourself with the main functions of the service according to the list presented:

• saving multiple addresses;
• filtering deliveries by location and menu;
• full description of dishes and drinks;
• placing an order using promotional codes;
• grading, writing comments;
• viewing reviews of establishments from other users.

How to use the service?

Let's figure out how the Yandex.Food application works. When you turn it on for the first time, the program will prompt you to select the location and the first restaurant from which the order will be placed. However, it is best to register immediately so that all purchases and addresses are saved in personal account. To register an account you will need a number mobile phone and email address. The procedure will take 1-2 minutes, after which you can start exploring the Yandex.Food application.

On the main screen, which the user sees every time the program is launched, there is a list of restaurants available for your address. Using the top line, you can change the address manually or using a map. If you click on the clock icon with arrows, you can specify the opening and delivery times of the establishments. This allows you to more accurately sort the list, which is important for large cities.

The main Yandex.Food menu has the following categories:

• My details. In this tab, you can enter personal information (name, date of birth, email, phone) and set up notifications.
• My orders. Here is the history of active, processed and delivered orders. Yandex.Food provides a complete description of each order - cost, list of dishes, address, time, etc.
• My addresses. If you have several regular places where you have to order food, you can save them in the application. After this, when placing a delivery you will not have to specify the location from scratch.
• Connect with us. Through this section You can proceed to communicate with the support service. Official accounts are available on Telegram, VKontakte, Facebook, as well as single number phone and Email for feedback.
• About the service. Here Yandex.Food suggests that you familiarize yourself with the rules of the service or proceed to filling out an application form for a partnership or courier vacancy.

As you can see, the Yandex.Food application does not have separate sections for bonuses and ongoing promotions, which can be attributed to the obvious disadvantages of the service.

How to make an order?

Let's figure out how to place an order. On home page select a restaurant from the list of suggested ones. In each establishment, dishes are divided by popularity, type and cost. If necessary, you can select one of the filters. The description of each item includes:

• Food photography.
• Price.
• Portion weight.
• Compound.
• Name.

By clicking on food, you will see a window with a choice of the number of servings. At the same time, Yandex.Food changes the price in real time. We add the product to the order list, after which a button to go to the cart appears at the bottom. Have you placed an order? Now you need to move on to registration. In the cart, you can check all the items and their quantity again. Please note that most locations offer free delivery, subject to a minimum order of a certain amount. Unfortunately, Yandex.Food will not allow you to order at a lower cost. Don’t forget to select the number of devices – this item is listed separately at the bottom of the application. To complete, all you have to do is select the payment type and track the order status.

The user can place an order for any amount in restaurants within a radius of 2–2.5 kilometers from him and track the movement of the courier. We pass the microphone.

My name is Maxim Firsov, I am the CEO of Foodfox. From the project manager of the Lamoda Group, I became the founder of a startup in which my former employers invest. I was looking for an idea for my own business - and I found it in a problem I faced as a consumer.

Long, expensive, tasteless

Every now and then I tried to order food from good restaurants to the office or home. "Had tried" - keyword. It turned out that the restaurants that I loved for their excellent cuisine and excellent atmosphere do not know how to organize delivery at all, and many simply do not have it.

Where delivery was available, it often cost 200-300 rubles, and even the minimum check was 1000 rubles. If I want to order a burger for 400 rubles, I need to buy something else unnecessary and pay for delivery. The path of a hungry person to the treasured pasta or burger turned out to be long, expensive and thorny.

Then you place an order, they promise to deliver it “in about an hour.” An hour and a half later it turns out that “the courier is lost somewhere, but will be back soon.” The courier calls about 15 minutes later and tells you in broken Russian that he can’t find your entrance. After another half hour, if you're lucky, you get cold food.

What happened to the order during these two hours remained a mystery each time, but the results were impressive. Starlight’s “Sean’s Burger” once came to me in the form of some kind of vinaigrette of bun, meat, sauce and fries.

I tried a lot of chain pizza and sushi restaurants with established delivery, but at some point I realized that I could no longer eat rubber pizza or second-rate sushi. I didn't understand why I had to constantly make a compromise between delicious food and reliable delivery. I want both, without a minimum check, for free.

Market and business model

I had the idea of ​​starting my own business for a long time. Before joining Lamoda Group, I worked in an investment bank and even then I understood that my business would be related to e-commerce. This is one of the few industries that is growing rapidly in Russia, no matter what happens at the macroeconomic level.

The food delivery sector also looked attractive: the potential market is huge, and competition is still low. The entire Russian public catering industry “weighs”, according to various estimates, $9-15 billion; delivery and takeaway orders account for about 5% of the market. In Western Europe and the USA, the share of this segment is 8-10%, in South Korea - generally 15%. The Russian delivery market is growing by 20% per year. Moreover, if you have your own logistics, you can not limit yourself to the online market and “bite off a share” from the offline market as well.

What’s even more interesting is the global explosive growth of food tech, that is, companies and services that, with the help of new technologies, are reimagining the process of buying and consuming food. Simply put, they are doing with catering what online stores did with shopping, online booking systems with travel, and Uber and Gett with getting around the city. The main trend in food tech is hyperlocal delivery services. They hire couriers themselves and bring food from restaurants located near the client.

And most importantly, with your own logistics, you can open for delivery those restaurants that did not have it before. This allows you to make a truly high-quality selection of restaurants, work only with the best and not depend on anyone.

In Russia, gastronomic culture and consumption culture in general are constantly developing. The fact that our delivery market consists of 80% pizza and sushi is primarily due to the lack of quality supply. Many are already tired of low-quality delivery networks; people are more concerned about their health and watch what food they eat than before.

The “cheaper than a restaurant” argument doesn’t work either: meals at premium restaurants usually cost the same, and sometimes cheaper, than at chain establishments. This is due to the fact that restaurants make money on drinks and alcohol, thereby increasing the average bill in the room, and for delivery you do not need to order alcohol at exorbitant prices.

Seeing the level of food delivery service in Russia, we understood that the Western experience that we want to bring to the domestic market would make a fantastic impression:

• only carefully selected restaurants;
• delivery time is calculated to the minute and then updated in real time;
• the courier's location is shown on the map;
• no minimum check;
• free shipping.

Little things like binding bank card and one-click payments don’t even need to be mentioned.

How we came up with Foodfox

I left Lamoda Group last summer, around the same time my colleague Sergey Polissar, who held the position of vice president for business development, quit. We worked in the same team, launched common projects, so it was not difficult to agree on a joint business. We started by identifying the main problems of the existing market:

• Everything is very long. The average delivery time in Moscow is 70−80 minutes.
• Few quality restaurants offer delivery. If you order delivery, you have to choose between pizza and sushi from chain establishments.
• Terrible service. The courier may be late, impolite, or bring food that is cold or has lost its appearance.
• Inconvenient conditions: paid delivery and minimum check.

To turn the market around, you didn’t just need new service, but a new operating model. How do delivery aggregators work? They receive an order, pass it on to the restaurant, and the restaurant somehow delivers the order. It is impossible to control the speed of delivery, level of service or quality of food. We decided that we would have our own logistics platform, carefully selected restaurants and local delivery. Actually, this changed everything:

• We deliver food only from restaurants within a radius of 2-2.5 kilometers from the client. Couriers are assigned based on location, and restaurants are required to adhere to stated cooking times. As a result, the average delivery time is now 16 minutes after the restaurant prepares the order. On average, a restaurant takes 25-30 minutes to prepare food - so the food arrives approximately 40-45 minutes after placing the order and remains hot.
• Delivery time is calculated at the time of ordering, depending on the average preparation time of dishes in the restaurant and the distance of the client from the restaurant. The client sees this time on the website or application.
• We hire and train couriers ourselves. They cannot work haphazardly: there is a system of internal ratings (later clients will rate the couriers), and there are bonuses tied to internal performance indicators.
• Our own logistics makes it possible to work with restaurants that do not have their own delivery, but have good cuisine. Say, Torro Grill, Fresh, “Coffeemania”, “Receptor”, Upside Down Cake, “Mr. Lebanese" are very different establishments, but they are all our partners.

Launch, investments and plans

By December, we had an MVP ready - a website and a CRM system. This was the minimum required to connect restaurants, check demand and debug business processes. The first clients were friends and friends of friends. We tested the model for several months, assembled feedback on our service and looked at which solutions work better.

We officially launched Foodfox in March. The first version of the iOS application was launched in April. The results of the first months are inspiring: we already have more than 170 restaurants, 41% of customers make repeat purchases, on average, a loyal customer orders delivery once every two weeks (for a pure aggregator model, 10-15% is considered good), they write to email and chat grateful users.

The next milestone in product development was the courier application. The application allows us to track the movement of couriers and update the order status online. We currently use this feature internally, but soon courier tracking will become part of the product for users. We want the client to see who is delivering his food and what is happening with the order right now. The plan is to give customers the opportunity to rate the quality of delivery and leave tips online.

In June, we raised a round of funding from professional investors. The leading investor was the venture fund Target Global, and others included Florian Jansen and Niels Tonzen, co-founders of the Lamoda Group.

Alexander FrolovTarget Global partner

The foodtech market is of interest to us, as evidenced by our investments in large international players: Delivery Hero and Blue Apron, as well as seed investments in LemonCat, Mixville (sold to Unigel) and Foodfox. We closely monitor the development of this segment in Europe and the USA and consider the development of businesses with their own delivery to be an unconditional global trend: such a model works well in most countries.

In Russia, this niche is quite free and has excellent potential. The total volume of the food market in Russia is about $9 billion, while the share of restaurants with their own delivery in developed countries is about 9-10%. That is, aggregators of deliveries from restaurants in the Russian Federation are claiming a market of $900 million - $1 billion, while Foodfox is opening the remaining part of the $8 billion market for ordering via the Internet. Therefore, we see all the conditions for good business growth in this segment and are pleased to start working with the professional Foodfox team.

We are currently developing in several areas:

• New client products (Android application, Telegram bot, widgets for partner sites).
• Updating the website and iOS application. We want to become more convenient for loyal customers and newcomers.
• Automation of logistics processes. The first months of work gave us valuable knowledge about the specifics of food delivery and managing order flows.
• Solutions for restaurants. Synchronization with the menu throughout the day, eliminating interruptions between the receipt of an order and its transfer to the restaurant kitchen and other issues that affect the order delivery time.

Yandex.Food is a service for ordering ready-made dishes from your favorite cafes and restaurants.

From popular burgers and pizza to pies for a party or sushi for the office - install the app, place an order, and the food will come to you.

Fast delivery
Meals are delivered from cafes and restaurants near you. This way, food arrives on average 33 minutes after placing an order - this helps maintain its correct temperature and appetizing appearance.

Verified restaurants
We carefully select local establishments and take care of the variety of choice: there is both premium Asian cuisine and experimental vegetarian options. The main thing is delicious food.

Find out the order status
Yandex.Food will show the status of your order in your personal account. Don't forget to rate the courier's performance after delivery, this will help us make the service even better.

Order easily
- Mark on the map or indicate the delivery address;
- select a restaurant available in your area;
- add the dishes you like to your cart and pay for your order.
If you have special requests, leave them in the comments to your order.
Do you have any questions or comments about the service? Write to us at [email protected].

It will be even tastier!
Yandex.Food Team

____________________________
Yandex.Food is an information service for ordering food. Zone, delivery time and restaurant offers are limited, more details at eda.yandex.ru. Fast delivery: average order delivery time is 33 minutes (according to service data from 07/02/2018 to 07/15/2018).

Changelog / What's New

Reassembled, cleaned and made a few small but important changes. Now the application works even faster and more stable.
Bon appetit!

Foodfox is a convenient service for quickly ordering food from restaurants and cafes in the capital. A busy resident of a metropolis is constrained by time, so the solution to the issue of adequate nutrition is delegated to professionals who will take care of the timely delivery of dishes from the chefs of the best establishments in Moscow. Placing an order takes a minimum of time; all you need to do is access the resource from a device that has access to global network. Whether on the road, in the office or at home, the customer will entrust the organization of the meal to people whose qualifications are beyond doubt.

Fast delivery of delicious food in Moscow

The process of cooking requires time and skill, which not every resident of the capital has. In addition to the tedious standing at the stove, a run to the shops for the necessary set of products is required. A user who registers on the official website is presented with a list of establishments that are ready to feed the customer and a hungry company.

Faced with the level of in-person delivery and service, FoodFox employees committed to organizing a new approach to remotely serving hungry customers. After 40 minutes, the ordered portions of your favorite food are delivered within the city. By cutting off unscrupulous customers at the stage of forming an application, the company takes care of those who intend to receive quality service quickly. Information about dishes, Moscow restaurants and cafes is available only after registration on the resource, which excludes random visitors who take away valuable time.

Well-thought-out navigation makes it easy to navigate the list of establishments. If necessary, indicate the name of your favorite dish, after which a list of establishments ready to provide the service is given. Using a filter, the name of the establishment that the client trusts is specified; the application specifies the name of the dishes and the number of servings. detailed information information about the dishes offered on the menu is presented in photographs that clearly demonstrate the appearance of the prepared food.

Advantages of the Foodfox service

Fed up with fast foods, modern residents strive to eat healthy, but this requires not only financial, but also time. Foodfox, a service for ordering ready-made food from Moscow restaurants, comes to the rescue. Those who used the services of this resource once appreciated the advantages and became regular customers, trusting the chefs who proved their skill and professionalism in the best kitchens of the capital.

1. Everyone is familiar with the situation when guests unexpectedly appear on the doorstep and need to be treated. In order not to lose face, the hospitable owner only needs to enter the website, where in a couple of clicks he can organize a self-assembled tablecloth, which will be delivered in record time.
2. It is possible to order dishes in advance from the restaurant specified when making an application, which is convenient when preparing a diet for several days. You won’t be confused by the volume of your order, because the number of servings is not limited.
3. Inexperienced housewives with such an assistant as Foodfox organize an exquisite meal, surprising those gathered at the table. Experienced consultants will give recommendations on creating a menu, if necessary, online.
4. With the advent of services of this level on the Internet, today every user, being at a distance, can take care of a loved one by ordering their favorite dishes with delivery to the specified address.
5. Transporting prepared food will not affect appearance dishes, it is delivered still hot, without disappointing the client with its taste.

Last spring, a food delivery service from Foodfox restaurants was launched in Moscow. Through the application or website, you can order food at home from one of the available establishments within a radius of about 2–2.5 kilometers. At the same time, the company strives to work mainly with public catering outlets that are popular among city residents. Currently, about 300 restaurants cooperate with the service, including Coffeemania, Zodiac, Voronezh, Mushrooms, Prime, Torro Grill, Upside Down Cake, Correa's and others, and delivery extends to the area inside the Third Transport Ring and some other areas.

The founders of the service, Sergey Polissar and Maxim Firsov, previously worked together at the online clothing store Lamoda. The money for the project was partially given to them by their former bosses: Lamoda co-founders Florian Jansen and Niels Tonzen took part in the first round of investment together with the Target Global fund, which had previously supported similar companies abroad.

The Village met with the founders of Foodfox, and also spoke with their clients and competitor to understand how the food delivery market works in Moscow.

Launch of the project

March 2016

The number of orders

500 per day

Investment volume

1 million dollars

Turnover (estimated by The Village)

50 million rubles
in 10 months

Average check

1,700 rubles

Acquaintance

Sergey Polissar: Maxim and I met at Lamoda. From the age of 11, I studied in the States, worked there in a small consulting company in Boston, then went to an MBA program in London, after which I received an offer in the Moscow office of the Boston Consulting Group. This is a fairly prestigious company working in the field of strategic consulting, so I decided to move to Moscow: I was very interested in trying to work in Russia. Two years later, I left BCG for the Lamoda online store: I wanted not just to give recommendations to businesses, but to be responsible for some part of the company and change something with my own hands. At Lamoda I was immediately given a management position, where I met Maxim - we were doing projects related to logistics, CRM and production content.

Maxim Firsov: Before Lamoda, I worked in corporate finance at the Interros holding company, after which I worked in two Russian investment banks. At the same time, I had long wanted to start my own business in the field of e-commerce, but I understood that I did not have any experience, team or understanding of how to build it. For this experience, I came to the Lamoda company and worked there for two years.

Two years ago, Sergei and I left the company with the understanding that we would do a joint business, but without understanding what kind of business it would be. Sergei traveled around Iran for a month, and then we met and began to think about what to do.

Search for an idea

Sergey: We looked at business models that are quickly gaining popularity in the West, but are not yet represented in Russia. These were different services: not only food, but also apartment cleaning, phone repair, manicure with an emphasis on the so-called on-demand services, where a person can download an application and select the necessary service in 30 seconds. This is also called “Uberization”: in a similar way, Uber changed its taxi service.

We chose food because it is a huge market that includes not only restaurants, but also groceries and “menu builders” for the week. We saw that many services are trying to drag this market from offline to online. This is a trend in the West, there is gigantic growth, but Russia is still lagging behind.

We understood that we needed to build a model based on one large city: release the first IT product, test it, see the demand and set up work. And if the idea works, then you can grow aggressively and try to capture cities where there is no quality service and competition as quickly as possible. That was the plan and we are sticking to it now.

We saw that there is already a demand for food delivery services from restaurants. Delivery Club opened this market: people realized that they could order food from smartphones and saw the value in it.

Maksim: When choosing what we would do, we looked at how the economics of ordering various goods were shaping up. The margin of food that restaurants sell is much higher than the margin that, for example, a grocery chain has when making money on products. Restaurant food can include a delivery fee, but the price remains the same for the customer.

There were several companies in the West whose experience we considered. London-based Deliveroo now operates virtually throughout Western Europe, with Foodora from Berlin competing with it. We took their business model as a basis and simply repeated it with minor changes, necessary for Russian market. For example, they do not accept cash, but with us you can pay in cash or by card.

Everyone asks: why Foodfox? I answer that the fox is an intelligent animal with good taste. But in fact, this was almost the only free domain. I remember I was in the gym when I decided to check it out on my phone: it turned out to be free, and I immediately registered it.

Sergey: We had certain criteria for the name. Naturally, it must be related to food. We wanted the words to be either English or easy to read in English so that potential Western investors could remember and pronounce them. And it shouldn't be too long.

Food delivery

Maksim: Our service is integrated into the restaurant's order processing system.
Our order automatically arrives to them. After the restaurant has accepted it, the food begins to be prepared, then packaged, at which time the courier comes and picks it up. On average, a restaurant completes an order in 30 minutes.

Not all restaurateurs understand that delivery is a priority over orders from the restaurant, because the visitor can bring tea, coffee or starter, and the Foodfox client waits for all the dishes to be prepared and delivered. Therefore, we have to train restaurateurs, and this is daily work. We have a separate team that works with restaurants. Moreover, if problems constantly arise with a particular establishment, we disable it.

The question of adapting signature dishes depends on the restaurant itself. Some modify dishes to make them suitable for transportation, some simply remove some dishes from the menu for delivery. We work with the White Rabbit Family chain, but not with the White Rabbit restaurant, because for them the presentation is important.

Sergey: An important part of the service is the interface in which we see all orders. Both call center operators and logisticians who give tasks to couriers work with it. As soon as the client has made an order, the page is updated, the operator accepts the order, enters the card, where the statuses “Called with the client”, “Confirmed with the restaurant”, “Assigned a courier” are entered.

Maksim: All couriers have an Android application in which orders are displayed. There they can also see the nearest route to the restaurant and from the restaurant to the client. Our logisticians see all couriers, all restaurants and all orders on the map.

Difficulties

Sergey: The most difficult thing is to control the form in which the food arrives, because the restaurant itself plays a very important role here. The establishments are responsible for packaging the food, but if theirs is bad, we can offer ours. Our courier cannot check the food in a packaged order, and there are times when restaurants do not meet expectations. The client still writes to us, and in his eyes, it is we who offer low-quality service. This is one of the key problems, and we recently hired someone whose task is to deal with complex cases.

Another important thing is interaction with customers. Meeting the delivery deadline is also critical, so it is built into the motivation system. Our couriers turnover is quite low; in general, both restaurants and customers are satisfied with them.

Maksim: Newcomers undergo a training course: they are told how to use the application, what to say to customers, how to behave in a restaurant, how to transport dishes. In the future, we will introduce a rating of couriers so that customers can evaluate their work.

Achievements

Maksim: At the time of launch in March, we had 20–30 restaurants connected, and the team included two sales people, four people from IT, a person responsible for all operational work with restaurants, one operator and one courier.

Sergey: One of the first was an order for 19 thousand rubles from the Four Seasons Hotel. Then the restaurant itself recommended us to guests who wanted to order Lebanese food for delivery. And now restaurants are one of the key promotion channels. By the way, those clients turned out to be members of the delegation of the Arab prince who met with John Kerry in Moscow. Maxim and I had to personally carry this order because one courier was missing.

We currently make 500 deliveries per day. About 500 restaurants are connected to the service, more than 30 employees work in the office, there is also a call center and couriers (there are about 100 people).

Our target audience is Muscovites with above-average salaries. Initially, the majority of clients ordered lunches to the office, so the peak load occurred during the daytime on weekdays. Now we have reached people who live inside the Third Transport Ring: the percentage of orders in the evenings and on weekends has increased. In terms of revenue, the distribution is approximately the same; there are more orders during lunch, but the average bill is lower.

In the business model, we included an average bill of 1,500 rubles, but now it is about 1,700 rubles. Delivery over 500 rubles is free, for small orders we charge 99 rubles, but such orders are few, only 3%. If the high average check and the size of the restaurant commission remain, then delivery for customers will remain free.

Plans

Sergey: Now we are slowly expanding our geography: we have included the Sokol, Airport, Dynamo, University, and Akademicheskaya districts. There a good choice restaurants, there are more or less well-known brands. Very often there may be a restaurant in an area that is not known to the general public, but is loved by the locals. We also connect these.

We work and will work only in those areas where there are suitable restaurants. This means that in two years we can open in several other cities, but it is not a fact that Foodfox will operate in the Novokosino area. This is a limitation of our business model. If we transport food from restaurants in the center outside the Moscow Ring Road, this will make logistics ineffective, and the food will always arrive cold and in bad shape. Therefore, in the future, we will either limit the delivery area or look for other solutions - for example, there is an option to build kitchens and invite famous chefs to work under our own brand, as they do in London.

We do not limit ourselves to Russian cities; these can be other million-plus cities. Important criteria for us are the size of the catering market, the percentage of establishments that are potentially suitable for us, and the presence of competitors.

Maksim: We are going to relaunch the application: there will be photos of dishes, courier tracking, cart sharing with other users and other options. At the same time, we expect that large players will come to the market: this is inevitable. But from the experience of other countries, we see that local market participants can be more flexible. When Foodpanda came to Russia, it could not beat Delivery Club and was forced to buy it. UberEats is also planning to launch in Russia, but we will just do our job well.

Sergey: Our performance indicators are revenue growth and customer loyalty, which we measure in the percentage of repeat orders and their frequency. Now 42% of users make repeat orders, and the purchase frequency is once a week.

What do clients think?

Natasha Gladysh

Foodfox user

I like the service good choice restaurants. It is important to me that the food is of high quality and tasty. I was captivated by the fact that, unlike other services, delivery is free and very fast. Three or four times I ordered food from Coffeemania, and they often promised to deliver it within 40 minutes, but it was delivered in half an hour. It’s nice that the service informs you when the order is being prepared and when it is on its way. Couriers easily and quickly find the desired house and entrance without unnecessary questions.

How it really works

Lena Vereshchagina

correspondent for The Village

In order to test Foodfox, I choose the Sokol district. This is one of several non-central areas where the service operates. I download the app and see a promotional code: 30% discount on your first order. I enter the address and a list of restaurants opens in response. It turns out there are only 12 of them (Goodbeef Steak Cafe, Amigo Miguel, Ceretto, Easy Pub and others), and looking at them, I understand how poorly I know the restaurant life of Sokol. The fastest order should arrive from Jack Rabbit Slim's (58 minutes), the longest wait for food from Xarcho & Puri (87 minutes). Almost at random I point at the Maxima Pizza menu (don’t repeat my mistakes), where the order is promised to be delivered from in 65 minutes. You have to choose from salads, appetizers, actual pizzas, pastas and desserts. The application is convenient, but there are no photos of the dishes on the menu, only a minimal description. Therefore, for the second time I make a choice almost at random.

The vast majority of restaurants do not open their delivery service because this requires considerable investment in logistics. But even this is not enough, since there is also marketing, and in a very competitive niche. And it turns out that the restaurant must become an expert not only in preparing food, but also in delivery and marketing. Few people dare to do this. It is much more effective to use the expertise of services. We invest huge resources in the dispatch module, software for couriers and restaurants, in quality control, training and so on. With us, the restaurant does not need to worry about all this, just connect and start earning money right away. This is a classic win-win situation in which all parties are happy.

What truly distinguishes the restaurant business is that the premium segment is more developed in terms of the variety of establishments and assortment. It is this segment that is more widely known, and therefore it may seem that only this segment has the most promising business. However, this is an illusion: beyond the premium there is a much more mainstream sector, where there is more money and the competition is actually much higher. Especially in the delivery area. Of the 2.5 million orders in Moscow, the premium segment accounts for only 5%. For example, pizza delivery and sushi delivery are some of the most highly competitive search queries. Why is this so? Everything is quite obvious. Lunch or dinner in a premium restaurant is very common and for many it is an event, and not a cheap one at that. And even in some way status. It is in premium restaurants that the owners usually do not skimp on renovations and furnishings. To sacrifice all this and order food delivery to your home or office means losing some of the positive emotions from an expensive lunch or dinner. And everything is exactly the opposite in the segment of economy restaurants, where lunch or dinner is often an exclusively utilitarian event to satisfy hunger. Therefore, delivery from such establishments is absolutely normal.

Premium has more restrictions than mass market: first of all, the number of establishments and purchasing power, which are very strongly related to the economic situation in the country and city.

That is why, from the very first day of its existence, Delivery Club chose a strategy of working with any consumer, no matter what segment. For delivery from premium restaurants, for example, we have special criteria and requirements directly for couriers and support specialists. And in economy, the speed of ordering and delivery is often prioritized. In our opinion, only such a strategy can be winning and promising for many years to come.

According to our data, UberEats will come to Russia in the first half of this year and will primarily connect premium restaurants. Delivery Club is represented in all segments with more than 5 thousand restaurants in dozens of cities.