More than 500 million people use Instagram every day, and more than five million businesses use Instagram for business to visually tell their stories, connect with their fans, and build their brand.

People new to Instagram may be intimidated by the need to stand out from such a large crowd. But getting started with Instagram is much easier than it seems.

How to use Instagram for business

This article covers the basics using Instagram for business, from creating an account, setting up a profile, designing a page and posting photos or stories to more advanced things like Instagram analytics and using tools to increase the number of followers.

1. Set up your account and profile

The Instagram app can be downloaded from App Store, Google Play Store or Microsoft Store. When creating an Instagram account, the app walks the user through a few basic setup steps. There are two things to take into account:

Profile photo

It will be displayed in the shape of a circle. When using your business logo, you need to make sure it stays in the center of the image. Additionally, the avatar will appear relatively small in the app, so avoid using text and instead try to make it stand out.

Profile information

The app won't ask you to fill out your profile information, but it will be helpful to do so. To do this, you need to go to your profile in the application and click on “Edit profile”. You will be able to fill out two fields: website and information about yourself.

You can also change your username here (i.e. @username).


Ready! Instagram account is set up!

2. Post photos or videos

To do this, you just need to click the “+” icon at the bottom of the screen. Instagram will show new photos in the user's photo library. You can also take a new photo or video by clicking on “Photo” or “Video” respectively.


A few tips:

  • When you select a photo from your library, you can upload the photo as a portrait or landscape. To do this, select a photo and click on the icon with two arrows in the lower left corner of the preview. Then you can move and zoom the photo to customize it to your liking.
  • You can upload up to 10 photos and videos per Instagram post. You need to click on the icon with two overlapping squares in the lower right corner of the preview and select a photo or video.
  • When shooting a new video, you need to press and hold the record button to record the video. If you want to shoot several different things, you can release the button, point the camera at something else, and press and hold the button again to continue recording.


Once the material for the post is selected, you can apply a filter or edit its orientation, brightness, contrast, and much more. When everything is ready, you need to click “Next” to fill out the post details.

One of the most successful methods for growing an Instagram account is to post regularly. After studying 55 brands on Instagram, Union Metrics found that some brands lost followers when they stopped posting regularly.

3. Post Instagram Stories

More than 250 million people post stories on Instagram every day. Instagram Stories - new format content. These are photos and videos that disappear after 24 hours. Verified accounts can add a link to their stories to direct people to their site.

Unlike regular posts, stories do not appear in the profile gallery or followers' feed. They're hidden behind your profile photo in a separate ribbon at the top of the app.


To post a story, you need to swipe your Instagram feed to the right. The app will go into camera mode, where you can take a photo or video, or upload one from those taken within the past 24 hours. Once a photo is taken or selected, you can add stickers (including hash and location tag stickers), drag, and add text.

10 in various ways Using Instagram Stories:


It would be great to follow your clients. Although they can be quite difficult to find, there are some ways:

When people follow your Instagram profile, you will receive a notification. It's worth checking out their profiles and following them as well.

5. Comment on posts

On social media, it’s not just about posting, it’s about engagement. To comment on a post, you need to click on the bubble icon below the photo or video. You can either leave a new comment or reply to another comment.


When followers comment on photos, such as leaving comments or asking questions, you need to respond to them as quickly as possible to show that you care.

After surveying more than 1,000 people, Sprout Social found that 70% of people surveyed are more likely to use a product or service from a brand that interacts with them on social media. If a brand doesn't respond, 30% of them will go to a competitor.

Connecting with your followers helps you build your brand, as well as convert them into customers and customers into loyal customers.

6. Turn your account into a business profile

This is recommended for anyone who uses Instagram for business or their company. Business profile allows you to add Additional information about business, and promote your posts. More importantly, analytics for the account appear.

All you need to turn your profile into a business profile is a Facebook page. Here's how to do it:

7. Use free analytics

Instagram Insights is a free analytics tool for Instagram accounts with a business profile. It provides a wealth of data that you can use to measure and improve your Instagram marketing.

To access Instagram Insights, you need to go to your profile and click on the chart icon.

How you can use data in Instagram Insights:

  • See your key metrics, such as subscriber growth, change over the past seven days
  • Find out when readers are most active to find the best times to publish
  • Find out which posts and stories are most effective
  • Find out the demographics of your subscribers

8. Use additional tools

Finally, if you're willing to experiment, it's time to learn about some Instagram tools that will help you create better content, save time, and post consistently. A few tools to get you started:

  • Photo Editor by Aviary – for photo editing (web and mobile app)
  • Display Purpose – for finding the best hash tags to use (web app)
  • Adobe Spark - for creating amazing Instagram stories(network and mobile app)
  • Buffer for Instagram – for sequential publishing of posts (web and mobile app)

Conclusions on how to use Instagram for business:

  1. Create and configure a profile
  2. Post photos or videos
  3. Post Instagram Stories
  4. Subscribe to other profiles

Hello, dear readers of the blog site. Vasily Blinov and I continue to reveal all the possibilities of Instagram. Today I have prepared for you simple step-by-step instructions How to register on Instagram from your phone and computer.

In fact, you can only register on Instagram through the official mobile application. You can only log in to the Instagram website through a browser on your computer with an existing account. But there is one way to register from a computer, I will tell you about it later.

Registration on Instagram

  • For iPhone (iOS)
  • For Android
  • For Windows Mobile

For example, I will show screenshots from my iPhone, an Android smartphone, and a Windows smartphone, unfortunately, I don’t have one yet. All applications are essentially the same, with only minor differences, so no big deal.

Step 2. Launch the application and select a registration method. You can automatically register via Facebook.

Step 3. You can register via email or phone number, just switch the tab.

Step 4. Enter your phone number or email.

Step 6. Follow a few friends or just skip this step. If you click “Connect to VKontakte,” Instagram will show you your friends from VKontakte.

Step 7 That's it, the account has been created, now all that remains is to register and configure it.

For more information on how to use Instagram, read the following article.

If you have any questions, something doesn’t work, or an error occurs, write about it in the comments to this article.

How to register from a computer?

As I said at the very beginning, it’s impossible to simply create an Instagram account through a computer. But there is one way out: to launch a mobile application on a computer or laptop. To do this, you need to install the Android emulator “BlueStack” in Russian.

For detailed instructions on installing the emulator and launching Instagram for your computer, read. Everything is laid out there step by step, 5 minutes and you will register without a phone. Everything is very fast and there is nothing complicated about it.

A little later I will post a video with instructions.

Let me remind you that if something doesn’t work out for you and you can’t register, then write in the comments and we will help you solve the problem. Good luck!

“Buy an elephant! Where can you watch it? Photos of the elephant are posted on Instagram..."
(A modern continuation of an old joke)

Instagram is a popular platform, everyone understands that it allows you to make money from trading! But how to create an online store if the service does not provide specialized functionality?

A special type of profile for stores?

The lack of trading functionality on the platform is partially compensated by using a business profile. You get at your disposal:

  • The “Contact” button is displayed next to the profile name. After pressing it, a panel appears with three contact buttons: for dialing, sending email and view the store location on a map. The first two controls can be used to receive and place orders.

  • Ability to specify the business category of the site (personal blog, company).
  • Statistics on the audience and on each of the posts - with its help you will receive detailed demographic and geographical sections, determine best time for publishing product posts.

But to become the owner of a business profile, you will have to suffer.

How to get a business profile?

Let me immediately note that this can only be done through the Instagram mobile application. And all the attributes of a business profile are displayed only when viewing the account through the mobile software of the photo service.

Now let's go through the whole procedure step by step:

  • Go to the “Edit Profile” section.

  • On next step We indicate contacts (section “Methods of communication”) through which buyers can “reach out” to you.

Click on the section name and select the contact you want to edit.

Enter information.

If you do not fill out a contact, it will not appear on your profile.

We do the same (if necessary) with the other two fields. When editing the “Phone” parameter, you can specify the communication method that is convenient for you: call or SMS.

This is what a business profile “in action” looks like. It now has a site category, a separate contact block and (the most delicious) statistics. It opens after clicking on the “fence” icon in the upper right corner.

But the information provided has a number of limitations. For example, audience demographics can only be viewed after more than 100 people have followed you.

Instagram recently modernized the commercial profile interface. Now there is no “Contact” button. Contacts are displayed in a separate block.

But this is not all the possibilities of a business profile. Thanks to it, you get the opportunity to automatically promote any of your posts. To do this, you need to click the “Promote” button, which appears next to each publication after activating your “business” account. Then set the campaign time, set its budget, add a call and select the target audience. An ideal tool for promoting products!

To view publication statistics, click the button located below the post (on the left).

How to add products to Instagram

The main formats used on the site are photos and short videos. Here are some tips for valid shelf display on Instagram:

  • Use professional equipment for shooting. The “completeness” of the product’s perception by future customers depends on the quality of the pictures. This is especially true for clothing, jewelry and decorative items.
  • When posting photos, do not use the filters built into the application so as not to distort appearance goods.
  • Post photos of the product model in all available colors.
  • Instagram is aimed primarily at a mobile audience. Therefore, do not forget about the limitations of perception that small diagonals impose mobile screens. Individual details of the product that should be emphasized are better captured on an enlarged scale. For example, a pattern on clothes.
  • “Dilute” trade publications – you should not completely fill your profile with product images. If you are a production association, then the right thing to do would be to show customers how products are “born.”

  • Involve customers in content creation - give customers a discount if they capture the process of unboxing or using the purchased product. This will show the rest of your target audience that you are a real brand.
  • Properly organize products “on the shelves” - sort them into separate albums (each category or subcategory of products should be placed in a separate folder).
  • Don't forget to add hashtags to your image descriptions so that users can find your profile through an internal search engine.

How to account for sales and requests?

Instagram has been around for several years, but it still doesn’t have “native” trading functionality. A business profile will only help in collecting statistics and establishing contacts with the audience. But to implement the reception and processing of orders, you will have to turn to the outside.

Here are a few CRMs built specifically for Instagram stores:

What it offers:

  • Easy setup.
  • Possibility of integration with other CRMs (Bitrix24, amoCRM and others).
  • Full tracking of comments and messages in Direct.
  • Filtering comments, posts and messages.
  • Automatic generation of deals and contracts based on data received from Instagram (comment or message, user login, address).
  • Function to reply to a message from CRM.
  • Support for images, videos and emojis attached to Direct messages.
  • Connect an unlimited number of Instagram accounts.
  • A seven-day trial period is provided.
  • Cost – from 990 rub. per month.

CRM Features:

  • Fast integration.
  • Possibility of receiving data from Instagram and WhatsApp in CRM.
  • Connect up to 6 accounts of each service.
  • Transaction history.

  • Customer cards.
  • Sales funnel.
  • Possibility of work of two managers.
  • Single tariff – 1100 rub. per month.

Now it’s the other way around: how to build a website from Instagram posts

Instagram as a “phenomenon” has spawned many trade variations. The specialized CRMs considered are related services. The next representative allows you to “move” trading platforms outside the “photosocial” service.

TagBox is an online store builder that creates an assortment of photos and product descriptions imported from an Instagram profile.

In order for the service robot to identify a publication as trading, a hashtag is added to its description #tagbox. The created store is managed through your personal account.

The online store will be available at store_name.tagbox.me. It is clear that the design trading platform looks uncomplicated.

And the internal functionality of the admin panel is also not great, but this is quite enough for medium volume sales. And this is the most popular “reseller” format on Instagram.

The cost of using the service is 350 rubles. In this case, a two-week “free click” period is provided.

Ideas for publications

Trading profiles on Instagram should be filled not only with products, but also thematically interesting content. Ideally, products should “complement” the main publications. Thanks to this, sales happen “by the way,” in one breath. Although such a combination is difficult to achieve, it is worth striving for.

Topics for which the photo service is suitable:

  • Fashion.
  • Cloth.
  • Cosmetics.
  • Family and Children.
  • Sport.
  • Trips.
  • Gadgets.

If you “take a closer look” at the list, you will see that most of it is women’s topics. The Instagram audience consists of more than 70% of the fair sex.

It is worth understanding that users do not come to a social platform to shop. Therefore, as always, at the head of the “table” is interesting thematic content. This guarantees that your target audience will come to you.

Don't underestimate the power of short videos. They allow you to display a larger volume of multimedia content, which increases the effect of engagement. The main thing is that their content is interesting and useful for the audience.

Don't forget to respond to user comments. Ask questions, ask for opinions. This will allow you to establish closer relationships with customers.

Don't be greedy! Hold lotteries and contests regularly. Place the terms of the competition in the description of the images that depict the brand’s emblem and its products. Give away products and discounts as prizes.

Now you have all the tools to launch full-fledged trading on Instagram. Yes, with such basic knowledge you can trade not only elephants, but also land plots on the Moon, Mars and Alpha Centauri! The main thing is to take pictures of them and post them on Instagram☺. Why not an idea for an online store?

Hello, dear readers of the blog site. Today I would like to start a conversation about options for using such a popular mobile social network as Instagram.

A little earlier we already started talking about promotion on Facebook () and making money on YouTube (), but the RuNet space is not limited to these social networks, so I suggest broadening your horizons and learning to use another very popular tool.

A store or business account created using the technology below will need to be promoted in one way or another, i.e. increase its attendance and impact, otherwise all the work will be in vain. The safest on this moment The way to do this automatically is . It does not use spam and attracts only your target audience, who will subscribe voluntarily (read about this in the article provided).

About general issues and I already wrote about the principles of the structure of this network in the article “”. However, this information is only enough for a user approach to this service, but a business approach implies obtaining somewhat more specific knowledge and skills that, for example, will help you create your own page for advertising on Instagram or even an online store. You can fill the page with materials automatically through.

Choosing a name for the page when registering on Instagram

If you are not yet registered on Instagram, then nothing prevents you from doing so. It will be enough to enter in the App Store or Google Play search bar"instagram" and install this application to your smartphone. If you are too lazy to type in the word, then simply:

When you first launch you will be asked to enter your login or register.

You can use an existing Facebook account for this matter, or you can go through the standard procedure by indicating your Email (a confirmation letter will then be sent to it) and coming up with a password (in principle, counting on long work in this network, you can also indicate your mobile phone number - it will then be easier to resolve some force majeure things):

What name (login) should I choose to make the page more popular?

Should immediately think about the name of your page(in fact, it coincides with the entered login). It will be impossible to change it later (only by creating a new account on this social network). In this regard, let me give you a few recommendations that may be useful to you:

  1. The login (the name of your page) can only be entered using Latin characters, numbers and some other symbols. If you enter something unacceptable, the Instagram registration form validation system will immediately notify you about it. Most likely, the restrictions here are the same as those imposed when creating URL addresses: ,,[_],[-] (except that the login is not case sensitive).
  2. It is possible that with the growing popularity of your page, this name will be heard by users, so it should be heard and at the same time be so that there are as few possible variants of incorrect spelling of this word (for example, it is difficult to make a mistake in spelling ktonanovenkogo because all the letters are in English transliterations have an unambiguous interpretation). Creativity is welcome.
  3. The name is taken into account in internal searches on Instagram. The presence in it of the words requested by the user will lead to the display of this page in search results. That is, here again there is internal optimization, which we constantly talk about when promoting sites and pages on other social networks.
  4. True, many names may already be taken (logins must be unique and not repeated), so underscores are often added to make them unique, for example, the Instagram page mentioned below called FISHKI_ (there are pages even with two underscores at the end of a word or between words names, for example, VIP_HAND_MADE). But if possible, it is better to avoid this.
  5. It would be an ideal option. However, there are often variants of very long words that are not clear how to write correctly in Latin letters and which often use a lot of underscores. Of course, such pages can also be popular and visited, but they still lose some users precisely because of errors when choosing a name.
  6. When coming up with a name for an online store, it’s probably better not to immediately worry about the fact that this is a store, because this may turn off visitors. It’s better not to use words like “store”, “shop” and the like, because this clearly reveals your selfish interests (commercial accounts on a mobile social network are not the most desirable place of pilgrimage for its visitors).
  7. The shorter and catchier the name, the better. But at the same time, so that users do not later have a feeling of discomfort due to the discrepancy between the name and content.
  8. Despite the fact that the name must be entered in Latin letters (because this is, in fact, your login on Instagram), it is better not to use English words, but to write (like, shutki, not jokes). An example would be the previously mentioned FISHKI.
  9. In connection with all of the above:

What influences the success of an advertising page on Instagram?

When creating a page on Instagram, which you plan to use as advertising, you need to focus on ensuring that it has a large number of subscribers and that each new message receives a large number of likes (on VKontakte this is called a “promoted public”). In fact, this determines its commercial value and value to advertisers.

In order to achieve this, let me give you some advice:

The nuances of creating a store on Instagram

The second popular way to make money on Instagram is creation of an online store. Very often people make purchases based on emotions rather than rational needs. This is especially true for women. Therefore, a social network where photographs rule the roost is very suitable for sales. The main thing is to post photos of the product that would attract visitors.

What is prohibited on Instagram and what are hashtags?

Before you start using Instagram for your own selfish purposes, you should familiarize yourself with what is prohibited to do on this social network and what actions should not be taken, so as not to go too far and not get your account banned.

Prohibitions on content you post on Instagram, are very similar to the prohibitions that are present in other social networks (Vkontakte, Facebook, YouTube). These are frivolous photos, images (you can bypass these restrictions by posting content not directly, but by reposting), content that incites hostility and ethnic hatred, and also contains obvious deception (misleading people, for example, “cure all diseases at once” or “lose five kilograms in a day”).

Well, swearing, insults, and swearing are, of course, prohibited on this network. Moreover, it is not only prohibited to post such content (photos), but also hashtags with names related to forbidden topics will also be blocked on Instagram. If you don’t know, then I’ll explain in a few words below.

In addition to prohibited topics and hashtags, there is also ban on certain actions on Instagram, which are mainly related to spam:

  1. Since the number of subscribers is quite important indicator pages that influence both the attitude of visitors towards it and the ranking when searching on Instagram, then, naturally, the system tries in every possible way to deal with such things. For obvious cheating (thousands of subscribers from new accounts), your account on this network may be blocked. More moderate, “smart” and careful cheating, as a rule, goes unpunished. In general, at the initial stage they can help make subscriber numbers a little prettier than zero.
  2. The second way to gain followers on your Instagram page is, i.e. mass subscription to other pages in the hope that their owners will subscribe to yours in return. This case is also successfully suppressed, and your account may be blocked. The problem with unblocking it is mainly due to the fact that this social network actually does not have a technical support service, and there is simply nowhere to turn to such a question (except perhaps only on Facebook, since it is the one that now owns Instagram).
  3. You cannot register an unlimited number of accounts from the application on your smartphone. In my opinion, now you can create no more than three of them. Again, this is obviously related to the fight against spam.
  4. You cannot add more than three dozen hashtags to each photo you post (whether this should be done is another question). Links to other Instagram pages (they are also placed using tags, but only with a dog sign and the page name written after it) also cannot be placed infinitely many - no more than ten. These are the restrictions.
  5. If you are too active (constantly following and liking something) and exceed the permissible threshold, then after that your actions (button clicks) will not be taken into account. Moreover, the blocking will be quite long (maybe up to a week).
    1. Limits on likes - no more than 150 per hour
    2. For subscriptions - no more than 150 per hour
    3. For comments – no more than 50 per hour
    Apparently, this is again the notorious protection against automatic cheating, so do not be like bots when trying to promote a page, for example, using mass following. However, it still works well (in fact, these are services for exchanging cheats and they are very difficult to identify, if not impossible)

Banning an Instagram account is the most radical punishment (it will be almost impossible to recover) for some of the violations mentioned above. But besides this, on this social network you can be punished using more lenient methods.

The most harmless thing is if you suspect bad activity in your account (for example, when using some third party applications when working with your account). In this case, you will receive an email with a link to the email address specified during registration, following which you can set New Password to access your account. Hence the moral - when registering, indicate a mailbox to which you will then have access.

What are tags for on Instagram and how can you use them?

Well, let’s talk about tags on Instagram and wrap it up, and we’ll continue in the next article. Tags () are generally used in many social networks or blogs. They serve a fairly simple purpose - to allow additional structuring of content by topic. For a post, you add tags that briefly characterize it (for example: forest, nature, lake, fishing).

In other posts, you also try to add tags, but not always come up with new ones, but, if possible, use ones that have already been used. After this, the visitor will be able to click under your post on a tag of a topic of interest to him (for example, “fishing”) and see all the posts that were tagged with this tag. The idea is great, and on social networks, tags allow you to quickly find something on the topic you need.

Instagram in this sense is no exception. It basically uses two types of tags:

A rather interesting example of using hashtags is the structuring of products in an Instagram store. In fact, hashtags are cross-cutting for the entire social network, and by assigning tags like #red or #zamsha to your products, for example, you are unlikely to achieve what you wanted, because such tags will display publications not only from your account. But you can do it a little more cunningly by creating unique hashtags, such as #red_ktonanovenkogo or #zamsha_ktonanovenkogo.

First create a structure of your products on paper, dividing them into different groups, and for each of them come up with your own unique hashtag according to the diagram shown. Well, when filling your store, assign appropriate tags to products so that a person can use them to filter your product based on some criteria.

Okay, that's all for today. But the topic is far from exhausted. We can say that we have just begun.

Good luck to you! See you soon on the pages of the blog site

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Bosslike - how to quickly and freely gain subscribers, likes, messages and friends on VK, FB, YouTube, Instagram and OK through Bosslike
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Public - what is it? Promoting a business on Instagram - subtleties of implementation Parasite - auto-posting and analytics service for Instagram
V-Like - how to make money on the VKontakte social network from likes, subscriptions and joining groups
VkMix- free promotion likes and subscribers on Vkontakte, Instagram, YouTube via online service VK Mix
Instagram - what is it and how to use it, ways to register on Instagram from a computer and view online
Vktarget - earnings on social networks Vkontakte, Facebook, YouTube, Twitter and others through VkTarget

The rapid development of Instagram opens up enormous opportunities for running and promoting your own business on the Internet. Specifics of this social program requires knowledge from the user certain moments playing vital importance in the successful implementation of your project. In this publication, we will consider in as much detail as possible how to create a business account on Instagram, and what it gives to the user of the system.

What is a business account and how is it different from a regular one?

– this is the profile of a company that is engaged in sales, promotion of a personal brand, advertising and other types of business. Based on this, a business account must have certain tools that allow you to implement your own project through a social network as efficiently as possible.

Unlike personal profiles, business accounts have in their arsenal:

  • A communication button that allows the owner to attach a physical address, telephone and email to it.
  • Indication of business category. In the future, you can always change the category based on the type of activity using the built-in tools of the system
  • Analytics button. IN this section the user can receive information about the publications that caused the greatest response from the audience, the number of impressions, reach and involvement, demographic data of subscribers, for a better selection of the target audience. The statistics button looks like an icon with bars and is located next to the settings button. For detailed information, read the article ““.

The most important thing that a business account on Instagram gives you is the ability to promote posts for a specific target audience directly from your profile. In addition, business profile owners have the opportunity to create advertising campaigns in the feed and stories section via Facebook.

Who needs a business account on Instagram?

If you came to social network to increase self-esteem, you are simply interested in sharing with users interesting moments your life, you just like to watch in your free time beautiful pictures, then in such cases it is enough to register a personal account.

If you decide to use Instagram to earn additional (or main) income, then you need to create a business profile.

In any case, even having initially registered a regular page, you can at any time transfer it to the rank of business by simply switching to the company profile, available in the settings.

How to create or transfer a profile to a business account

Creating a business profile is available to any user of the site who has a business page on Facebook.

Create a business page on FB

To register this page on Facebook you need:

After this operation, invite your friends to subscribe to your page.

Switching to a business account on Instagram

Now it’s time to answer the question of how to make a business account on Instagram. It's simple:

  • we enter the application.
  • go to settings (ellipsis button in the upper corner of the screen).
  • go to the “Accounts” section.
  • Click on the item “go to Business account”.

  • by clicking on the “Select page” item.

Contacts specified in FB will be pulled up automatically. They can be edited if necessary.

That's it, your business profile is ready. Now you have communication and statistics buttons.

How to disable your business account

If you no longer need the contact button, you can easily disable your business account. Using the reverse steps, you can easily switch to your personal profile.

  • go into settings;
  • go to the “company settings” section;
  • Click on the line “Switch back to personal account”.

How to close a business account on Instagram? You can close such an account in the same way as a regular one, but why? In this case, you will lose all content and subscribers.

Decor

What are the differences between creating a business account on Instagram? As noted above, the main (external) difference between a business profile and a personal one is the presence of communication and statistics buttons. When you click on the “Contact” button, any user will have access to the following information:

  • email address.
  • telephone.
  • actual address.

It is advisable to immediately edit this information depending on the goals and characteristics of your business.

  1. If you are engaged exclusively in online sales, then the correct option would be to indicate the address Email and phone numbers.
  2. If you are promoting a brand or running a blog, then you can limit yourself to just email.
  3. If you represent any of the local business options, then enter the actual address and phone number of your company.

All you have to do is confirm the change in settings and that’s it, your business account is ready.

How to view business profile statistics

Analytics, which became available when switching to a business account, will allow you to get the maximum detailed information about the state of your Instagram page.

To view statistics you need:

  • launch your Instagram and log in if necessary;
  • go to your profile;
  • Click on the button with the image of “graph bars”.

In this section you will receive data about your account status, information about subscribers, publications, running advertising campaigns and promotions.

As a conclusion

In this publication, we told you how to create a business account on Instagram. To summarize: we create a business page on Facebook, go to a business account on Instagram, edit the information in the profile. As you can see, everything is quite simple and clear. After spending a few minutes, you get a set of powerful tools for successfully running and promoting your business.