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Stickers on Instagram: increasing engagement

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Instagram stickers can greatly help your promotion strategy.

Want to know how to get more Instagram Stories?

In this article you will learn how to use stickers Instagram stories to create engaging and useful content for your audience.

Stickers on Instagram: where to look

To access stickers Instagram Stories, start posting photos or videos. At the top of the screen, tap the icon that looks like a square smiley face.

After clicking on the icon, a tab with various sticker options will appear. For example, stickers of location, temperature, clock, date, hashtag, mention, poll, question, gif.

You can also slide the sticker screen to access emoji, seasonal stickers.

Now let's see how you can use them to improve your Instagram Stories content.

#1: Increase Engagement with Emoji

This sticker was introduced not long ago and it fits perfectly into many people’s Instagram Stories marketing. This is communication with the public, plus, you are interested in their opinion! All people like it 😉

Here's an example.

In general, your imagination will not let you down here. You certainly know better than I what the best thing to ask your target audience is.

#2: Instagram stickers with a question

The question sticker is cool way get direct feedback from your audience. Ask your target audience questions that will help you get to know them better or create more content that people want.

This is a real find for a marketer or businessman.

All answers come to you personally, and you answer, but the author of the question will not be in the History publication when answering it.

Replies to story questions will appear in your Instagram notifications, and there is currently no way to reply to them privately.

You can click on a person's profile photo and then send them a DM if you want to respond to them personally.

Healthy: .

#3: Music stickers on Instagram

If you have music stickers (unfortunately, not everyone has updated the application yet, but this will happen soon), then this way you can make your stories even better.

You can instantly create the mood of a story. Adding music brings a static photo to life with sound.

Instagram has added a long list of artists and music tracks to the app. Currently, you can only use the music options that the app itself offers. Again, if the update has taken effect.

Once you select a music option, a screen appears that allows you to select a specific audio clip to upload to your magazine. Use the slider to select the part of the song you want to use.

Music videos default to 7 seconds (the length of a photo post on Instagram), but you can change them from 5 to 15 seconds. Increasing the length of the song allows this photo to play longer than the average 7 seconds in history.

By the way! What many people don't know is that many of the stickers have editable backgrounds or styles.

To change the color and style, click on the sticker after you've posted it to your story. Keep clicking to change colors and styles. You can choose different text colors or translucent backgrounds.

The clock sticker is editable, allowing you to change the type of clock. You can choose digital or analogue option.

The music sticker can also be edited. After selecting a music video, the music album cover and song title will appear in the story. You can drag the music sticker anywhere on the screen and change its size.

By the way: to learn everything about setting up advertising on Instagram and Facebook, and earn from 30,000 rubles.

Stickers on Instagram: drawing conclusions

With the advent of Stories and their constant development, we can also develop our Instagram account in creative and interesting ways.

Communicate with subscribers and create good engagement for yourself.

I'm sure what you read above will help you. Experiment, interact with people and educate them while having fun.

Do you use stickers?

And I hope you were healthy 🙂

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By September, the Instagram developers added (summer stickers) new stickers to Instagram - these are crayons, a backpack, a paper airplane, etc. In addition, we remember that they were recently added, which we also talked about, in the Instagram news section. So, here are the new Instagram stickers that you may have already seen in the story marked as new. Let's look at the new product in more detail, how to use it and what opportunities the new stickers and stickers on Instagram have.

New stickers on Instagram

New stickers on Instagram could be seen in the announced story, which appeared for all users, social network and applications for sharing photos and videos, Instagram. You can see what the official story looked like in the screenshot above or in your stories, in the stickers tab.

Everything is great and great, but we encountered one problem and it’s possible that someone else will have the same one. It's like finding crayons to write with in history. If everything is clear with the stickers, then the crayons may become a mystery for some, it’s simple!

How to write on Instagram stories with crayons

In order to write in chalk in your story, you must first find it. To do this, open stories, add content that you will publish and select stickers. When the window that pops up below opens, find and select the pencil.

After selecting a pencil, you will see not only its active icon, but also its inscription, tap to see. If you tap (click) on the pencil, first a pen will appear, which you can also write with, and then school chalk. As shown in the second screenshot from the right.

Moreover, this feature applies not only to a pencil, which can become a pen or chalk, but also to other Instagram stickers. For example, a diary or a paper airplane, which can be transparent or change colors. Like this, interesting feature, which many people don’t know about.

The longer Instagram exists, the more you want to make your publications and stories brighter. And one of the great ways to stand out is Instagram GIF stickers. With their help, you can change the original image beyond recognition and diversify your publications. So today we'll talk about how to do this.

Animated stickers in Instagram stories

Nowadays, there is no need to explain what GIF animation is. These are moving pictures. And on Insta you can now use them to decorate Stories. The adding mechanism is the same as with regular ones. This is done by connecting to the GIPHY database. This decision is quite logical and saves resources of the social network.

Where can I find GIF stickers?

So, you are enlightened and ready to search for our little decorations. Let's start creating history. Let's take a photo. For more details, there is a detailed article on the website. Then swipe up. One of the first will be GIF. We click on it.

After that, select the desired image. Of course, the attachment can be moved, enlarged or reduced.

If you can't find a suitable image, enter what you need into the search. You just need to find the right word, because the database is very large and includes thousands of animations.

How to use them?

And now a little more about using animation. I will present a small algorithm of work.

1. Click on the icon to create a story.
2. Create an image or select from the gallery, for more details, read the article at the link.
3. We process it as we want.
4. Swipe across the screen from bottom to top.
5. Click on the “GIF” icon.
6. Selecting animation.
7. We change its size and location as desired.
8. Let's publish stories and enjoy life.

Feedback is very important when working with users. And I'm not just talking about user surveys about purchasing power, but also about ordinary questions in the spirit of “How is your day?” Although it may seem like this is nonsense, communication with subscribers will make your image open and kind, and such people attract people and their attention. That’s why now we’ll talk about how to add stickers with questions to Instagram.

What are question stickers?

What are survey stickers? These are ordinary stickers in which users can answer or write something to you. This way, they can help you create statistics or even set up their own surveys that you will answer in future posts. Moreover, oddly enough, it is the second option that is most often used. In general, the thing is very cool, it helps to create more accurate statistics collected from living people.

Stickers for What's Current on Instagram are used to create sections and design for each Story. By adding one photo or video, the user can create interesting collections: music, polls or quizzes.

Adding stickers to Featured

There are many types of stickers that will add interactivity to the Story.

Popular ones:

• quiz You can ask subscribers a question and give up to five answer options, one of which must be correct. When viewing History, the votes of each visitor will be displayed;
• questions. Visitors ask the author any question or send a song;
• survey. It's a bit like a Quiz, but there are no right answers - rather, it's more like a 'public opinion poll'. The author asks a question and provides several answer options, and then looks at the most popular one;
• location. The location is displayed and when clicked, visitors will see areas nearby;
• donations. This sticker cannot be used to collect money for business accounts. In addition, it is not available to everyone.

Other types: " Hashtag», « Current time», « Selfie», « Music" Using stickers, you can create separate categories of “Relevant”: collections of questions or quizzes, music files.

To use a sticker as a cover for a Trending item on Instagram, the user must create a post in advance. That is, upload a post with a sticker and add it to the main photo.

For Stories

Instructions on how to add stickers for Stories on Instagram:

By stretching and moving, the user indicates the position of the object in the photo. The category includes not only animation and action, but also standard Emojii.

By pulling the edges with two fingers, the picture will be enlarged or reduced. To delete: hold your finger on the object - the “” icon will appear Baskets» below – move and delete.

To add other stickers for Instagram Stories, you need to use the “ Search" When opening a section with graphic objects, there is an input line at the top of the window. It is recommended to enter only English words, because the search is carried out using the Giphy service.

The list will include not only static ones, but also animated ones for Instagram Stories. Add function graphic objects only available for Stories.

When adding a photo to the Feed, the user will not be able to add a sticker. But when saving a photo from a Story with a sticker, the object will be static on the post.

The Music from Instagram sticker has disappeared

A year ago, a long-awaited innovation appeared in the application - now many people are adding music stickers to Instagram. This means that you can attach a favorite song to your Story, which will automatically play for users when viewing the image.

But a problem arose: the “Music” sticker is missing on Instagram for some profiles. Occurs among users different versions and smartphones.

Reasons why it does not open:

• lack of updates or the user has not installed a new version;
• outdated version Smartphone OS. You need to update, if possible;
• blocking in some countries.

For example, the music sticker did not immediately appear on the iPhone and was completely removed in one of the updates for Android. WITH latest updates, the ability to add " Music» appeared not for all users.

If Instagram has not been updated, install automatic update and download directly in the application itself.

Instructions on how to install automatic updates on Instagram:

In the settings, specify automatic updates for Instagram.

Animated

In addition to all these tools, you can spice up your Instagram story with animated stickers. After downloading the image for the Story, you need to go to the stickers section by clicking on the icon with a square smiley face on the top panel. A selection window will open - you need to select the option labeled “GIF”.

Animation offered from the Giphy service. The user can search by request in English and Russian. Such graphic objects are stretched, rotated and placed in any convenient place.

The user will be able to add their stickers to Instagram only by uploading them to the Giphy service. To do this, download mobile app or go through the computer version.

Stickers for what's trending on Instagram are not only beautiful design, but also functional objects. This category includes “Quiz”, “Survey” and others.