The best programs for SEO. Free programs for SEO optimizers. Limitations of the Magadan Lite version

Any specialist who works professionally in a particular industry is constantly in search of tools that can make his life easier. Especially if your specialty is client-side SEO and you regularly deal with multiple sites.

In the list of the most common tasks that an optimizer needs to solve in his practice, site audit takes pride of place. This is one of the first steps towards successful optimization, which is a mandatory component of it.

It’s very good that the entire analysis process does not need to be done manually - imagine how long it would take for a resource with several tens of thousands of pages.

Exist special programs for SEO analysis of a website, which do an excellent job with this task. And we have put together a selection of those that deserve to take pride of place in your arsenal.

An amazing desktop program for detailed site analysis in all respects. It completely scans all pages of the resource, producing a lot of useful information, which is valuable from the point of view search engine optimization. It is not surprising that if you are faced with the task of conducting an SEO audit of a website

Screaming Frog makes it possible to obtain information on several dozen parameters, including such important data as:

• meta descriptions Title and Description;
• use of H1 and other tags on pages;
• duplicate content, meta tags and their absence;
• contents of the ALT attribute for images;
• presence of rel=”canonical”;
• incoming and outgoing links;
• volume of text content on the page;
• broken links (404), redirects and server response code;
• integration with Google Analytics and Search Console;
• sitemap generation and much more.

The program works very quickly, no matter what analogue it is compared with. However, the “screaming frog” has one feature - the data during the analysis process is stored in random access memory, which can lead to the scanning stopping “halfway” when analyzing large sites on weak computers.

Demon paid version allows you to analyze up to 500 URLs, and the license costs £149 per year, which is this moment is $192. Quite a lot, but for a professional, all investments will be returned with just one or two audits to order.

NetPeak Spider

Surely, many of you have already used this program in your work or at least heard about it. It’s just that a year ago it was free, and was actively used by many to quickly check sites. Now you have to pay for a license, but there are incomparably more opportunities.

With the help of NetPeak Spider it is easy to conduct a comprehensive internal audit of a website using dozens of various parameters. You can get such valuable information on the site as:

• evaluation of the site and individual URLs using more than 50 parameters;
• analysis of Title/Description and H1-H6 meta tags;
• duplicate content detection;
• analysis external links and internal communications;
• receiving the server response code (200, 301/302, 4xx, 5xx);
• detection of pages with errors and missing canonicals;
• calculation of internal link weight;
• volume of text on the page;
• integration for obtaining data from Ahrefs, Moz, Serpstat, SEMrush, etc.

The list of supported interface languages ​​also includes Russian, which greatly simplifies working with it, because the first thing you should do when starting is to set the parameters that you need. There is no point in wasting time checking things you don't need.

The developers also paid attention to pleasant little details, for example, indicating errors in different colors and several interface color schemes.

NetPeak Spider operates on a subscription model: $14/month if paid monthly, and $9.80 if paid in one payment for a year in advance.

Website Auditor

This program is not mentioned in reviews as often as the previous two, but it is certainly worth the attention of specialists, as it has its advantages.

In particular, it is worth noting the convenient interface, in which the functionality is distributed between tabs, which makes it easy and quick to navigate. The analysis template is set in the settings and can be flexibly changed if necessary.

Using Website Auditor, you can conduct an internal analysis of the site using such parameters as:

• quality of optimization of the resource as a whole and its individual pages;
• analyze the technical condition of the site for errors;
• analyze content and text factors;
• compare the quality of text optimization with competitors from the Top;
• find out the number of external and internal links for the page;
• obtain data on social signals and a number of other factors;
• to plug Google account Analytics for advanced analysis;
• check HTML and CSS code for validity;
• receive recommendations for correcting found errors;
• generate a visual and informative report in PDF/HTML.

This, of course, is not the entire list of functions, because the program is constantly being improved by the developers and new features are added. You can buy Website Auditor in the Professional ($62.38) or Enterprise ($149.88) edition.

The program allows you to quickly audit the technical condition of the site and the quality of its optimization, identify errors and shortcomings, and also has a number of capabilities that other solutions do not have. The demo version allows you to scan up to 150 pages and evaluate the functionality in practice.

Even though it is the newest tool listed in this article, Comparser is clearly worth a look and is constantly being developed. The following options are available:

• scanning the site and displaying important SEO attributes for each URL (headings, meta tags, text volume, page size, etc.);
• identification of technical errors, duplicate content, redirects, etc.;
• possibility of use regular expressions, which increases the flexibility of scanning and parsing;
• visual display of the site structure for analysis;
• parallel checking of page indexing in Yandex/Google search;
• tool for batch removal of URLs from the Yandex index;
• the ability to seamlessly parse sites with hundreds of thousands of pages.

Comparser does many things faster and better than other similar programs. For example, in the context of the task of deep learning of site indexing, it is clearly worth paying attention to.

License cost: 2000 rubles, one-time payment.

The only completely free program on our list, which was last updated even unknown when, but, nevertheless, copes well with the tasks for which it was developed.

With its help, you can scan all pages of a site, including image URLs, CSS file addresses, and more. Based on the results of the analysis, Xenu will give you a report with a list of pages and other files, their response code, Title and outgoing links to other resources.

Xenu Links is an old and reliable crawler, undemanding to computer hardware, intuitive to use and fully functional.

Conducting a detailed SEO audit of website pages allows you not only to detect possible mistakes or shortcomings in the project, but also to find opportunities to improve the quality of its optimization.

Using the specialized tools listed in this article, you can do this quickly and efficiently, and we hope you will find them useful in your work.

Which of these programs do you work with? Maybe we should add something else to this list? Share your opinion in the comments!

SEO programs help the optimizer do his work more accurately, faster and better. Thus, such software makes life easier not only for the optimizer, but also for the customer.

Our technical specialists have selected the best SEO programs (in their opinion) that help make client sites more useful for visitors and more attractive from a . We have tested paid and free SEO programs and offer you software, including the ones we use ourselves.

SEO software for technical website analysis

Free:

• Xenu’s Link Sleuth – checks a web resource for broken links and generates a report from which you can collect links to download specific files.
• Majento “SiteAnalyzer” – scans and analyzes all site pages, including images, scripts and documents: collects duplicate pages, server response codes for each page, determines the contents of meta tags