Today, for many people, photography is more than a hobby. Therefore, all those who are in one way or another connected with photography need platforms where they can show their work to other users. The most popular resources for posting copyright photos are social media Instagram and Facebook, as well as the Flickr site. However, for serious professional photographers, the possibilities of social networks are not enough - you need your own portfolio website.
If you want to effectively present your best work to potential clients, then it is best to create a website based on the WordPress CMS. There are a great variety of portfolio templates, both paid and free. However, not all of them can boast of an attractive design and advanced functionality. FreelanceToday brings to your attention 10 free WordPress themes that can help you create a beautiful, modern portfolio for photographers and bloggers. One of the most important features of all the presented templates is 100% responsive design. Regardless of what device the site is opened on, your portfolio will look equally good.
This free template is perfect for those who are engaged in wedding photography, interior design or work in the fashion industry. The wide functionality of this theme will allow you to always be in the spotlight and beat all your competitors. The template is designed taking into account all the latest trends and displays perfectly on all mobile devices.
The Freedom template is suitable for those who run a photo blog. The theme is simple but very stylish. Using this template, you can create photo stories by placing pictures in a certain sequence. The template is easy to customize and allows you to use 4 different design options.
Another template for creating a photo blog. According to the developer of this theme, the template is very easy to install and customize, as it is created taking into account all the requirements of HTML and CSS standards. The theme design is extremely minimalistic - nothing will distract users from viewing your photos.
Unite is a very beautiful, modern and stylish portfolio for those involved in wedding photography. The template is developed based on Bootstrap 3 and displays well on both desktops, tablets and smartphones. It is a fully customizable theme with unlimited color variations for elements such as fonts, navigation menus, links, etc. By downloading this theme, you can always get free help from the creators of the template.
The RokoPhoto Lite template is perfect for both a portfolio and a photo blog. All content is displayed in one column, making it very easy for the user to navigate. The menu always remains in a fixed position, providing visitors fast access to other materials. A very simple, but at the same time very convenient template. Theme is adapted for everything modern browsers and displays well on mobile devices.
The Panorama template is significantly different from the themes presented above. The unusual design of this template will allow you to create a very impressive portfolio. Getting to the main page, the user sees fragments of five works and can view any of them. To view other photos, just click the button on the right side of the screen. Theme is compatible with most WordPress plugins, including Contact Form 7 and WooCommerce.
This template was created for photo bloggers, but it can also be used as a portfolio. The theme has many settings, which allows you to create a huge number of design options. The template is fully responsive and displays well on all types of devices. The theme is strict, light, there is nothing superfluous in it, but customizing the template will require serious knowledge of WP.
Blackoot is an elegant, multi-purpose, responsive premium WP template. The theme is based on the Icefit framework and is ideal for creating a portfolio. The color scheme of the template is dark, which will allow visitors to focus on viewing the photos.
A very simple single column theme. The template is designed for photo bloggers, but it can also be used as a portfolio. However, the theme design still involves extensive use of text content, so Origami is more of a blog than a portfolio. Like all the themes on our list, the template is free and has a fully responsive design.
Very stylish and easily customizable template. Phogra is a theme specially tailored for creating an impressive portfolio. This template can be used to display large images. Navigation is very simple - the menu bar is located on the side and is always visible to the user. The template has many customization options, which will allow you to realize the most daring ideas.
I found my topic, but spent a lot of time searching:
- it feels like the official catalog of WordPress themes is bottomless: you start your search through filters, then go to tags and from there to private company sites - that’s it, the evening is over :)
- premium markets are no better - the filters are more convenient, but the topics are more complex, and the documentation is more detailed - I've read it :)
- Some developers create lightweight versions of themes for the official catalog, premium ones for markets, but some of them are not published anywhere except on their sites - I had to study the same, sometimes I came across interesting options.
Examination, reading, tests, consultations - time... time... time...
The New Year holidays are the best time to update your website: I’ve always done it this way, and I’ll do it this year too.
If this collection is of interest to anyone, I will continue to monitor the development of topics; If I suddenly notice something new and of high quality, I’ll update the selection.
In any case, let me remind you:
- Among the themes I always look for minimalistic ones, because I need to give emphasis to the content - to the photographs, the rest only distracts attention and is harmful.
- The note does not stand out from the style of the blog - another entry on one of the pages in notebook, so there is no need to evaluate the order as a rating - it is not here and the topics are simply listed in alphabetical order.
So, I wrote a memo. The introductory part is the same.
Everyone, let's see what the community offers us.
Arte
Theme for all types of art galleries: painting, sculpture, photography and more. This is not only its feature, but also its disadvantages:
- redundant functionality
- related plugins.
Avalon
Theme for photographers, artists and designers. Full-screen home pages. Galleries of the projects themselves, with mixed content: images and videos.
The functionality is huge, but the basic optimization is done well, and if you consider that the basic demo version is on pure hosting, users will be happy with the speed, and you will be happy with the performance of the site.
WooCommerce support is out of place here - the theme is not suitable for art photographers, and it has no place among commercial photographers - the “twists” are noticeable. The theme is suitable for family photographs, for photographers whose work is intended for a mass audience.
Aventine Portfolio
An elegant theme for wedding photographers, with nice typography, light colors, full-width galleries, galleries inside blog posts, and tiled galleries for those times when you don't like horizontal scrolling.
Ease of customization - the guys from Colormelon know the basic needs of photographers and, for their part, can simplify customization of the theme after purchasing it. They maintain a blog, which, even without purchasing a theme, is worth paying attention to if you are interested in SEO and SMM.
Clean Photography
CleanPortfolio
Draft Portfolio
A minimalist theme for artists, designers and photographers; focuses on the portfolio.
It’s easy to configure via the standard WP customizer, it functions perfectly - the code is clean and there are no problems with loading speed.
The only thing that confuses me is the extended version:
- there is a price tag, but the profit is negligible to fork out;
- I suspect that they cut the basic functionality so that there was just a price tag.
Ambiguous pricing, but the product itself is decent.
Eclecticon
Another minimalist theme for photographers, perhaps for designers, although the emphasis in it is more on presenting photography as the main content.
The theme allows you to publish your portfolio as a series of projects; distinctive feature- vertical scrolling of images within the project and proper placement of the description (which is necessary here, because the theme is designed with an emphasis on presentation, not functionality); if necessary, any image is displayed in a pop-up window (lightbox).
The typography is nice, the basic galleries work properly - the basic functionality of the blog will not disappoint.
A very interesting topic if you need to post a portfolio, in your free time you can blog and enjoy the optimal functionality.
Finnik
A minimalist theme especially for photographers. Suitable for publishing projects, which is convenient - you can disable the lightbox on a selected page. If necessary, you can publish mixed content: videos and photos.
A bunch of basic settings, including typography (convenient, because the standard one is not very well chosen).
Very light, clean - content focused theme.
Framed Photography
Theme for commercial photographers. Page templates, blog layouts - everything is loaded with a mouse click (using the Elementor page builder). WooCommerce support is nice; implementation of client private accounts, the ability to tag your photos, approve / disapprove - this is great.
Protection of photographs, specialization of each layout according to the style of the photographer’s everyday life: street photography, wedding or fashion - these are the features of the theme.
The theme is a little heavy, but the basic optimization is quite good - it loads quickly, and if you carefully approach graphics optimization, there will be no problems.
Hannover
Another minimalist theme for photographers. Galleries of thumbnails, clear typography, archive cataloging capabilities, discreet lightbox - that's all distinctive features. The blog is harmonious, but specific - maybe someone will like it.
The theme itself is technically excellent: clean code, light weight - a great starter theme. And for what - depends on the tasks assigned.
Hellomouse
Clean and modern theme, which allows you to publish a portfolio as a series of projects: if necessary, you can use galleries (there are several templates) and annotations, if necessary, there is space for technical information. It is possible to publish mixed content, images and videos.
On the main page there are project tiles, on the blog there are possible image carousels. Very good basic optimization of the theme and many settings through the customizer to customize the theme for yourself in an evening.
Imagery
One of the few minimalist themes that supports Gutenberg. Among the features: 2 preset color schemes and choice of the number of columns of posts in a portfolio or blog, Jetpack support, excellent typography.
The extended version - full-fledged, free - is very limited, you should familiarize yourself and decide for yourself whether it is suitable for you or not.
Invite
A minimalist solution for wedding photographers from Modern Theme. Allows you to show one of the photographs as a project, in fact - a landing page for newlyweds, in Pro version you can blog (of course, these are not all the differences between the Free version and the Pro version).
Excellent typography, good optimization and minimal settings (via customizer). The topic will reveal value better shooting from the portfolio - this is its peculiarity. Take a closer look!
Kathy
Another minimalist theme for publishing a portfolio as a series of projects. This time - vertical scrolling.
Everything is implemented correctly: annotations are provided, the ability to disable the lightbox (yep, here it is) on any page of your choice, nice typography, a full-fledged blog and a footer with many widgets.
Basic technical optimization is not bad, but it can be done better.
Kelly
And another minimalist theme for publishing a portfolio as a series of projects. And also:
- vertical scrolling,
- gallery templates,
- lightbox,
- nice typography,
- good optimization,
- etc.
There is no redundant functionality, instead there is harmony (a very balanced theme).
Lense
Theme for photographers: a traditional set of templates for an image gallery, a lightbox, and a gallery on the main page.
Neat blog, possible image carousels, good typography. There are enough settings (through the standard customizer). Basic optimization is good.
The theme is an example of a timeless classic.
Luka
Another theme from Colormelon. Suitable for publishing a wedding or love-story portfolio - the design matches, but the only thing that raises objections is the color palette, which is a bit heavy for my understanding of these niches.
Technically it is good, but since the topic is heavy due to animation and graphic elements, there is no point in delaying graphics optimization.
Make
The topic is not for photographers, but it can become one - thanks to the proprietary page builder, flexible settings, competent sliders, galleries and tables, excellent technical and user optimization.
Everything can be changed - without a single line of code - you can create a unique website, and you won’t have to doubt its fate - the theme has been supported for many years.
Nikko
Another theme for wedding photographers from Colormelon. A modern, elegant design in which the developers have combined aesthetics and practicality to turn a portfolio into a beautiful presentation.
Like other Colormelon themes, it is easy to customize and comes with a page builder - Elementor (you can download demo content in one click, but you will find out after reading the documentation).
Olivo Lite
The topic for photographers and designers, by and large, is for vector graphics, so you’ll have to tinker with it a little:
- change the color palette so that the viewer is not distracted from viewing,
- “screw on” the lightbox (in the free version), otherwise it’s inconvenient without it.
Good documentation, an excellent basis - valid code, but the free version is “a piece of the whole” - that’s the association. In the Pro version, all the missing settings, lightbox, and page templates, blog / galleries / about yourself - in bulk.
Papaia
A minimalist theme for creative professionals: photographers, architects, artists and designers.
Suitable for publishing projects, galleries and individual images. There is a lightbox, and if you plan to sell reproductions, there is WooCommerce support.
Vertical scrolling, competent typography, excellent optimization... there is everything you need and nothing unnecessary - a great theme, take a closer look!
PhotoBuddy
An interesting minimalist theme for photographers and designers. Suitable for publication: a portfolio, as a series of projects and notes, is a very harmonious blog, although it is peculiar: there is a drawback in the mixture of content centering and minimalism - increased requirements for text formatting - you will have to learn the basics of editing.
The main page displays full-screen images, a slide show, and inside the project there is a gallery with vertical scrolling (annotations and a lightbox are provided).
PhotoFrame
Stylish theme for wedding, family and portrait photographers. Full-screen “header”, “sticky” menu and traditional layout, nice typography and centering of content - on blog pages, and tiled galleries - but it’s not clear - why without a lightbox?!
Basic page templates only include a footer and header - leaving room for experimentation with page builders: Elementor, Visual Composer, etc.
Great starter theme!
Photographus
Minimalistic theme for photo blogs. All page templates give preference to the photo: photographs can extend beyond the text and be displayed across the entire width of the browser window - it looks harmonious.
The main page is configured through the standard customizer and contains many settings, including the choice of lighting scheme: dark or light.
Clean code, excellent basic optimization.
Photosy Photography
A modern theme for photographers. Lots of page templates, galleries and sliders. If necessary, you can create your own; a page builder is supplied with the theme.
Thoughtful design.
Excellent basic optimization.
Portfolio Lite
A minimalist theme for photographers, illustrators and designers; there is one problem - it is designed for landscape images:
- layout does not adapt to square and vertical frames,
- in theory - fixable, in practice - easier to create new topic.
Otherwise the theme is great:
- contains a slideshow page template,
- it’s good that all the main layouts of the main pages and galleries are collected - but they were simply made without understanding the aesthetics of the portfolio - this is bad;
- It’s good that the theme contained all the current technologies - but they simply “filled”, so to speak, the basic layout, which contains clean code - with this they, the authors, canceled out all their efforts (a huge number of requests and extremely low loading speed - this is the final the work that arranged them; it’s a pity, it’s a pity) and I don’t understand - where are the buyers looking?
- I bought a camera. Completed training. Published a portfolio on social media; and where possible indicated: “I accept orders for [...]
Sobre
Modern layout, hidden menu, tiled galleries and clean design - a great theme and it's a shame that the free version is a "stub" of the Pro version.
Good technical optimization.
Viceversa
Minimalism, aesthetics, is a topic for art photographers who need to publish projects without distracting elements: only pictures and annotations.
You can post mixed content, videos and photos.
There is a lightbox and an “About Me” page template.
Technical optimization done well.
Zenit
And finally, an example of a good impulse - to create everything in one - and a clear demonstration of why this should not be done:
Instead of a conclusion
Someone will read the note and ask themselves, “Is that all he found?” The answer will be simple - yes, again - to this moment, based on the conditions indicated for yourself:
Yes it is possible. Yes, this is an advantage of the WordPress CMS. Yes, this note is for those who are tired of the unknown - should / should not and [...]
What, in the grand scheme of things, makes a simple photographer's website stand out? To display your photos, the first thing you need is a WordPress theme: the best themes draw attention to the images on the site, without being cluttered with unnecessary features or fussy complexity.
Not all WordPress themes equal in content. Just like choosing a camera and lens to shoot with, a photographer's website is an important creative factor: the way you present yourself online sets the tone for how people will perceive your photos. In a discussion about photographers' threads on the Envato community forum, Norris said:
I urge you to kindly avoid treating multi-purpose themes as "photographic". Spreading this all over the internet only hurts photographers and ultimately the entire WordPress community.
13 Best WordPress Themes for Photography Websites
With that in mind, we asked the designers in the Envato Market community to name their favorite WordPress photo themes. Here's a selection of them:
Mentas Portfolio: Elastically neat portfolio theme
“[This] feature-rich, flexible, elegant portfolio theme with tons of features and customization will make your website unique.”
-Azelab
Outdoor : Creative Photo Portfolio WordPress Theme
“Rich theme of striking design. There are options home page, video support and an interesting portfolio section with horizontal scrolling. Of course, the theme meets all the requirements that a photographer might have, and, importantly, is not a cliché.”
-Aether-Themes
LENS : Charming Photo WordPress Theme
“A real photographer's dream site. The theme is designed with great attention to small but important details. Interesting ideas for navigation as well as the overall layout. The professional approach to business is immediately visible.”
-Aether-Themes
Smarty : WordPress theme for studio and portfolio
“Smarty is the king of photography and portfolio display themes with its unique design structure. The theme is available in light and dark versions, has fine settings in one- and multi-page versions.”
-Jthemes
Valerie : Photography WordPress Theme
“Valerie is a simple and convenient theme for building a website for a photographer and his work.”
-StonedThemed
Photography : Responsive photo theme
“Great ThemeGoods photo theme, chic design with lots of options for photographers.”
-StonedThemed
Emilie : Photo Portfolio WordPress Theme
“ Four homepage styles and photographers can choose between full-page and grid layouts. A theme with a unique full-page menu.”
-BeantownThemes
FULLSCREEN : Photo Portfolio WordPress Theme
“A great solution when you need a full-length home page layout. Excellent customization of navigation and sorting of pictures by category.”
-BeantownThemes
Clean Photo
"This is aimed at photo travelers or bloggers. It solves the difficult problem of combining a showcase for photos and the text of your magazine. The name of the theme speaks for itself. A really clean site design that invites you to see what else is interesting here."
-Aether-Themes
SOHO : Full Length Photo and Video WordPress Theme
"Pure classic. An exciting full-length theme with smooth slideshows and lots of options for customizing your portfolio. You can traditionally let the pictures speak for themselves or add detailed description. Social media integration allows you to immediately share photos on Facebook."
-Aether-Themes
TwoFold
"A definite premium theme. Cutting-edge design and attention to detail are what sets it apart. With thoughtful features like password-protected content and visual effects your work will look gorgeous. A good display is provided by a large number of options. All that remains is to use them."
-Aether-Themes
Bluebird
"A cutting-edge theme that gets things done with a beautiful horizontal slider. The easiest way to show off your work. Engaging site navigation with the goal of engaging the customer rather than just serving them with images."
-Aether-Themes
Fusion
"Finally, the final one in the category of themes for studios and portfolios. Very suitable for both freelance photographers and most studios. Its layout does a good job of displaying stock photos. With a variety of project description options and an "About Us" page, it's ideal for descriptions not only of the works, but also of the photo studios themselves."
-Aether-Themes
100 Free WordPress Photo Themes
Although they are not of the same impeccable quality as premium themes, they are great for testing various styles. Here is a sample selection of free WordPress photo themes for your consideration:
- Tography Lite: "A beautiful WordPress photography theme with a clean style. The best choice for a simple yet attractive photographer's website."
- Lifestyle: "a responsive and concise HTML5 Omega children's WordPress theme, made with all the amenities."
- Divina : "Divina is a responsive theme with all the necessary options. Designed for photographers, modeling agencies and fashion bloggers."
- RokoPhoto Lite : "Theme with stylish home page to place on it best works photographers. The theme contains two types of sliders, a portfolio section and a built-in contact form."
- Gridsby: "A pinterest gallery theme that is an easy way to showcase a beautiful collection of photos. A responsive theme with in a simple way publishing photos on the first page of the gallery."
- Aperture: "A simple and responsive theme with a full-width slider."
- Harmonic: "Harmonic will make your content sing. Whether you're a band looking to record a record, a travel blogger wanting to document your trip around the world, or just want a WordPress site."
- Fukasawa : "Fukasawa is a concise blog theme for photographers and collectors. Supports flexible retina-ready design, image formats, gallery and video formats, five widgets, archive page template, gallery slideshow, support for color selection, logo, editor styles and translations Even the translation: Swedish/svenska."
- Snaps: "Portfolio theme suitable for displaying portraits and galleries."
- Snapshot: "Great for showcasing your snapshots. Add your own photos without preparation and it will look great. Snapshot has a powerful drag-and-drop page engine so can be used to create a company website."
- Adirondack: "Adirondack has a bright and clean layout that will give your content the look it deserves. The theme is designed for good text with great illustrations."
- Boardwalk: "A clean, horizontal scrolling theme."
- SKT Black: "a simple, flexible and responsive WordPress theme suitable for any activity and business. It includes galleries, portfolios, and any business with passions."
- Photo World : "SKT Photo World is customized to suit the needs of photographers, merchants, corporations, bloggers and portfolios. Those who use the theme are guided by the principle: it's better to see once. Make a beautiful website on this theme with full-length display of photos in the home page slider."
- Photo Session: "A home page with beautiful images defines the theme of the site. Easy to customize options and compatible with popular plugins like WooCommerce and Contact Form 7. Instant site setup."
- Oren: "A clean, simple portfolio theme with a blog. For showcasing selected work. Fully responsive and easy to install. Use Customizer to upload logo and select options. Clean and bloated code. Ideal for creative people and photographers. Read the instructions to configure the theme correctly. "
- FotoGraphy : "Theme with beautiful designs for slider, portfolio section and instagram post. There are a choice of four gallery layouts, two blog layouts, three separate gallery pages. The theme has team members and customer testimonials pages. The theme is fully responsive with real-time customization options and sight."
- Sentio: "[A] clean, edgy and fashionable design with beautiful fonts and fully responsive settings. Looks great on monitors of any resolution, fast and bright. Sentio suits any type of content (posts, videos, images, quotes, links, etc.) and will give your blog or website a fresh look appearance".
- Blask : "Blask is a trendy portfolio theme that will show off your work in a neat and concise way."
- Luna : "Luna is a simple portfolio theme that will highlight your work in the best possible way. Sophisticated, clean and simple in design."
- Fullscreen Lite: "Elegant, clean and multi-purpose, FullScreen Lite theme packs features that make it the first choice for photography, creative, business and portfolio websites. One Pager Full Screen Lite includes a full color slider, responsive design, multiple layout options and portfolio."
- Panorama : "A feature-rich photo WordPress theme for studios, bloggers, portfolios, sales, interiors, authors and worship features five full-page slide views."
- Artist Theme : "A WordPress theme for artists. Includes a Jetpack-enabled portfolio template that allows you to transfer content between themes."
- Modern: "Responsive, retina-ready WordPress theme for blog or portfolio. Good for private or studio portfolios. Jetpack plugin, Schema.org layout, Theme Hook Alliance action, translation codes, header slideshow and other cool features."
- Electa: "Electa is ideal for any portfolio site, personal blog, restaurant, wedding, entertainment or other website where you would like to display your beautiful images. Along with block layout, Electa has page layouts that work with Page Site Builder drag and drop, allowing you to build any kind of page. Integrated with WooCommerce, the theme becomes a complete online store where you can sell products."
- Photoshoot : "A clean, responsive and trendy WordPress theme designed specifically for showcasing portfolios and your best shots. Good for anyone from freelancers to studios of any size who want a good portfolio site."
- Blackoot: "An elegant, feature-rich WordPress theme. Ideal for photo or music blogs, as well as portfolio and creative business sites. Two sidebar widgets and an additional footer, two menu spaces in the navigation bar and footer, an additional tagline display, customize logo, header and background."
- Puro: "A clean theme for blogs, portfolios and small businesses with a focus on content. We've tightly integrated SiteOrigin Page Builder for responsive layouts and Meta Slider for easy slider creation. Puro is responsive, Retina-ready and compatible with Jetpack, Contact Form 7, Gravity Forms and WP PageNavi. Contains .rtl file CSS translator."
- Sketch: "A clean, responsive portfolio theme with options for creating a logo, slider content, and free space for your work."
- Illustratr: "Sleek portfolio theme."
- Pictorico: "Theme for bloggers or a portfolio site in one column, with a slider for large photos and articles."
- Gridster : "A theme with space for portfolios of photographers and creatives. With a grid-based homepage, a left sidebar and a place to display your photos in style. The theme will look good on any screen, from mobile phones and tablets to large displays. You can upload and customize your logo."
- Portfolio Press: "Responsive theme for showcasing your photography, art, websites or other projects. Works great as a regular blog site. Customizes any configuration."
- fPhotography: "a responsive WordPress theme, a good choice For photographer's website or blog, studios and photography. Contains functions multi-level menu Header, admin panel settings (image and text slider, Header logo and Footer), browser compatibility (IE9, IE10, IE11, Chrome, Firefox, Opera and Safari), FontAwesome Integration, Sidebar widget, W3C, search optimization (SEO), translator."
- Photo Perfect: "A responsive WordPress photo theme for professional photographers and bloggers. The theme is easy to customize, extend and use."
- Silvia: "Light, bright, beautiful photo WordPress theme. Ideal for websites focused on photography, graphic design, fashion, art, architecture, interior design and other creative fields! Features: responsive, retina ready, fast loading and optimized SEO with Schema.org Markup Theme Options comes with a simple Customizer that allows you to change settings including colors, typography, layout, etc. It is easily compatible with Jetpack and Polylang plugins."
- Willow: "This is an improvement on the Twenty Sixteen theme. On PC, this theme converts page columns from two to one and photos to black and white."
- Resi : "Clean photo gallery and snapshot collection theme. Resi is responsive, retina ready and ready for large size photos. Easy to use, easy to add articles."
- Gazette: "Clean and flexible, the theme is well suited for uncluttered magazine sites, blogs or other long-form sites. Allows you to highlight specific articles on the home page and balance text with illustrations - all in a layout that works on any device."
- Argent: "A clean portfolio theme for creatives, designers, artists and photographers. With a simple homepage template, Argent aims to draw viewers to what matters most: your amazing work."
- Kouki : "A beautiful, uncluttered personal blog theme. Kouki is designed for publishers who like to keep their content short and sweet. Ideal for blogs, photographers, magazines and anyone else who likes an unobtrusive WordPress theme. Subtle theme options help you personalize the theme. Vary colors, fonts from Google library and icons. The theme is responsive and looks good on small screens."
A high-quality landing page for a photographer is an excellent option to introduce yourself, demonstrate your skills, and a subtle sense of style. This business niche is extremely competitive, so the sites must be perfect, able to intrigue the visitor with a “one shot”, motivating him to fill out a form or call.
As usual, we have selected several examples. Let’s conduct an analysis, try to understand the best “tricks”, as well as the most obvious mistakes of the developers.
Runet landing pages
First, let's look at the landing page of a studio providing services in the Moscow region. The landing page is already raising questions. First of all, it's a questionable choice. color range— transparent “backgrounds” for text, pale yellow colors for conversion buttons. There's nothing for the eye to catch on background picture attracts attention much more clearly.
Secondly, the main “trick” of the company, judging by the location/color of the words, is “free makeup and hair styling until July 31”! But this has already lost its relevance - August has come a long time ago! If you want to create an “urgency effect”, make sure that the offer is truly relevant - at least to reality :)
Thirdly, the intrusive offer of a free evening dress for the shoot. “Wait, I haven’t had time to look at the portfolio, evaluate the work, haven’t found out the cost, and they’re already giving me a dress,” are the reader’s likely thoughts.
Regarding the price, it’s also a plus. A good justification of the cost, a detailed description of the components of the “package”, and there is no feeling of overload with information.
We also took care of the responses. Here there is an attempt to demonstrate one’s own authority through media personalities, opinion leaders, but little known: a nutritionist for Instagram “stars”, a model, an aspiring singer, a blogger. Here you can see photos taken by the studio.
The photographer’s next landing page is frankly successful. A clear, brief offer that attracts attention because “you don’t have to wait for months” (masters of this craft usually “sin” by missing deadlines).
There's a telephone right there, Email, the “Order a photo shoot” button is unobtrusive, but noticeable. Social network contacts are located above so that everyone can choose the type of communication that is convenient for them.
After the fold line there are several parts describing in detail different types services. Individual sessions, wedding, family photography. The author's photographs are presented in a slide show, but you can scroll through them yourself. Thus, the portfolio issue is resolved - everything is shown to the user right now.
The darkness is a little disconcerting, but the overall impression remains positive.
A price list is provided, as well as a detailed description of each sub-item of the offer.
The only downside is the lack of any social proof other than great illustrations. One can only guess that they are on social networks.
The third example from the TOP is designed rather poorly. For example, almost all the space is occupied by a photo of the page master/owner. No commercial idea, no button feedback no, at the top in one line is the owner's name, guidebook, phone number, email.
Next is “Where to start?”, but in reality this describes a cooperation plan for the client. The designer was clearly lazy, judge for yourself: there are very few points here, there is a vast empty space left, why wasn’t it leveled? No answer.
The social proof section is almost the only successful one here. Clicking on the couple's names activates the image of the young couple, as well as the client's response itself. Interesting solution.
You can see a website template for a photographer in our “Store”. Today there are several samples on display. Let's look at them.
That's what the first one is. The landing page is a collage of author’s illustrations, with the name and type of activity at the top. Below is the active, target button. The colors are bright, but not flashy. The reader first has the opportunity to look at the master’s works and become interested in them - this is the main task of the offer.
After the fold line there is a list of services. It is necessary to show the variety of choice of types of shooting.
The next material is about the photographer. Describing your USP, plus briefly talking about yourself, is very important to build trust potential client. You can customize all blocks at your discretion
The topic of online portfolio design does not lose relevance, as does the search for new & cool free templates on WordPress. Here are free WordPress themes to create a stylish, modern portfolio or creative website. These are the best WP templates that are free, fresh and just updated. The selection includes WordPress themes based on the Bootstrap framework, HTML5, CSS3, one-pagers and Lite versions of paid themes:
From the collections of professional portfolio-themed web templates, premium themes have been selected, including versions with a $0 tariff (upgrade to PRO and Unlimited Websites is offered). Lite versions of popular paid templates are designed for freelancers and businesses, creators of a personal or commercial website, including corporate agencies.
The new and best for creating a personal & commercial portfolio
So, the best modern WordPress themes for a portfolio, business website, project with Art / Web installations, photographs and creative content. The templates are free, but they may require you to click a social media link to download.
i-amaze is a beautiful free WordPress template with the Portfolio theme
Responsive WordPress theme with premium elements includes full screen slider, portfolio and social proof sections. Responsive design and high customization make the theme ideal for business, blogging or creating a personal website. Contains: unlimited colors, block/wide layouts, custom backgrounds, CSS styles, social links, blog layouts. The built-in OnePageR plugin will add functionality. 2,000+ installations.
DOWNLOAD | DEMO
CleanPortfolio - Free Multipurpose WP Theme for Portfolio Creation
An elegant, super clean and clear WordPress theme for a professional portfolio. Thanks to its aesthetic appearance, it is suitable for a corporate website; photographers, designers, bloggers, and illustrators will appreciate the functionality. CleanPortfolio is ready for translation. With excellent adaptability and social media integration, it has everything necessary to promote a product/service.
DOWNLOAD | DEMO
PHLOX is a multi-purpose WP theme for business and creative portfolio
Modern and powerful theme will be an ideal solution for businesses, bloggers, photographers and travelers. Completely free PHLOX includes different design options for portfolios and other pages, a customizer, Master Slider, custom widgets, and useful options.
DOWNLOAD | DEMO
Eight-Degree - An Impressive Business Portfolio WordPress Theme
An eye-catching theme for small businesses, corporate portfolios and vibrant agency websites, customizable to suit the needs of freelancers, bloggers and creative professionals. With the advanced customizer you can easily create Beautiful design in the right style. In favor of choosing a cool and free WP template:
- Highly customizable
- The theme offers multiple page layouts and customization options
- Stylish CSS 3 animation
DOWNLOAD | DEMO
Glaciar Lite - creative WordPress theme for portfolio and design sites
An excellent theme for photo portfolios and design websites. Responsive, Retina-ready design, animation effects, easy customization, portfolio based on masonry tiles, galleries, widget sections. The topic is ready for translation.
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Tech Literacy is a flexible WordPress theme for creating any type of website
This WP theme is mobile friendly with a clean, minimalistic design. Suitable for an educational website, online store, personal portfolio, agency and startup. Thanks to its simplicity and flexibility, the theme is suitable for creating any type of website and has an intuitive Drag & Drop builder. Active installations: 700+.
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Business Point - flexible multi-purpose WordPress theme for business / portfolio
An extremely flexible, responsive business theme with a feature-rich design and tons of options. Suitable for creating a landing page, portfolio, agency, entertainment and information website. Active installations: 2,000+.
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Reykjavik - stylish and fast portfolio theme for WordPress
A fresh, fast and lightweight WordPress theme suitable for creating a stylish portfolio, blog or WooCommerce site. Compatible with Beaver builder, Elementor, Visual Composer and other visual page builders. The theme is SEO ready, the code and navigation are optimized for mobile, and any elements are customizable. Active installations: 1,000+.
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RichOne is a stylish WordPress theme with a timeless, clean design
A theme for a portfolio and a blog with visual content: a minimalist Scandinavian style will make photographs, art galleries, and videos noticeable. The theme supports WooCommerce, color changing, logo uploading and welcome messages.
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Live Portfolio - a simple but effective theme for beautiful portfolio design
A simple WordPress theme with beautiful CSS3 effects, custom colors and other customization options.
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York Lite - portfolio template with block design for creative people
A beautiful portfolio WordPress theme suitable for creative people, photographers, freelancers and agencies. A grid-based layout, large typography, and a minimalist style will create a professional website with a timeless design.
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Portfolioo - high-quality free WordPress template on the “Portfolio” theme
WordPress theme with free design widgets. Suitable for the site of a photographer, designer, developer, software engineer. SEO and Retina ready theme, uses HTML5/CSS3 and follows coding standards.
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Adagio Lite - professional WordPress theme for portfolio and personal website
A professional theme created for a memorable personal/business website. The clean and minimalist design is based on a balanced layout. The theme has a custom header, logo, favicon and 3 areas for placing widgets.
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Olivo Lite - Original WordPress Theme for Photography/Design Portfolio
A theme for those who need to stand out from the crowd and organize a creative portfolio. Created for designers and photographers.
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Ignis - a nice WordPress template for a selling portfolio website
Modern portfolio template with multiple blog layouts, choice of colors and fonts. To use portfolio options, use Jetpack. Active installations: 3000+.
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Portfolio Lite - minimalistic portfolio theme for creativity
A modern professional WP theme in a minimalist style with a slideshow template for published images. An excellent option for creative self-expression and creating a creative portfolio for a designer and photographer.
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Verity - a stylish portfolio theme for quickly creating a high-quality website
A minimalist WordPress theme for creative professionals. Design features are sacrificed for clarity and unambiguity, and visual simplicity focuses attention on the content. The theme is ready for translation, and its functionality will allow you to create a stylish modern blog or portfolio site without any coding.
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Masonry - super minimalist theme for blog, portfolio and agency website
A clean, aesthetically pleasing theme is suitable for a personal blog, agency website, personal portfolio and will fit into other themes. Theme is optimized for mobile screens and SEO, has valid code, and thanks to an intuitive interface with a sticky menu, it’s easy to navigate.
DOWNLOAD | DEMO
Free WordPress themes for portfolio + PRO version
Sometimes, in order to increase popularity, developers bundle their themes with a Lite version. A modern, free WordPress theme can include almost everything you need to create a high-quality, stylish portfolio website.
This is suitable for both a freelancer and a company preparing a product for quick start. A Question of Choice ready-made template for their business, is often of interest to novice entrepreneurs (the desire to “try the topic” is taken into account).
U free versions Decent WordPress themes have some limitations: by downloading the template and creating a site now, you will easily upgrade to a premium theme. Redesigning a WP site with a move to a new theme is incomparably more difficult and risky than upgrading to the PRO version.
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