Key words in the article– these are the words that are used in the article more often than others. Optimization of articles is aimed at keywords articles coincided with search phrase, for which the article is optimized.
How keywords apply in the article?
1. Nuances of optimizing articles (adding key phrases) for a copywriter
Basic requirements for keyword optimization:
It is necessary to write interesting and useful articles for the site
The contractor must understand the topic of the site, for example, the topic of fastening and construction.
With constant cooperation and good execution of the order, an increase in payment for the contractor may occur.
- Need to check article parameters– not only the content of keywords in it (i.e. the effectiveness of optimization), but also the uniqueness of the text and the absence of errors:
- Text uniqueness from 98% by etxt
Proofreading of the text before placing an order is required!
Keywords in the article should not spoil it— articles must be written for people, so that they really find it interesting and informative to read.
The article before and after optimization should be logically understandable and interesting. When reading it, the user should want to stay on the site and read the material to the end.
Articles with keys (optimized articles) - common design requirements:
1. Article of at least 2500 characters without spaces
2. Outline of the article:
· Keys
Description ( short description articles with the first keyword) 160 characters
· Title of the article with the first keyword
· The first paragraph is keyword optimized
· The text itself should be structured with subheadings, lists, etc.
Additionally, other parameters of the text can be checked - nausea/keyword spam, water instead of specific words, etc. In this case, be sure to check the text at http://advego.ru/text/seo/ (the number one tool for the optimizer)
“Academic word nausea” should fall within the range of 7 to 9%
In the “Semantic Core” section, the maximum “frequency” for an optimized word should not exceed 3%.
Setting a problem for optimization using keywords
An example of a technical task for SEO optimization (adding keywords to an article)/writing SEO text:
Article 1
Keywords:
BMW disassembly in Ryazan
buy used spare parts
So, we've covered the main requirements for the use of keywords. We hope the question is how to use keywords when optimizing in the article will no longer cause difficulties. For additional information, you can contact us through the comments or order form.
Sincerely, editor Olga Metova
P.S.: when writing an article based on several keywords(comprehensive SEO optimization) it is important to remember that the article should be interesting and structured.
Before writing an article for a specific site, we familiarize ourselves with the articles already posted on the site so that the material is not repeated.
In articles with keywords, we try to include as many as possible useful information on the topic of the article, any tips and recommendations. Work examples:
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Lesson on.. - on your own (instructions)
Keywords are the basis on which SEO and search engine promotion stand. The success of its promotion in the future, its traffic and traffic to the entire site significantly depends on how these words are chosen correctly for the article.
In this article we will talk about how to choose key phrases for an article. You'll learn the secrets that will help you create a list of keys to successful content.
Of course, the right keywords won't guarantee good progress, because it depends not only on them. But they play one of the most important roles in the ranking of a site in search engines.
There is one good one, free and effective method obtaining keywords, which is suitable for both beginners and professionals -.
Yes, experts and bearded SEO specialists will say that there are a lot of different tools, both paid and free, that are simply necessary for selecting key phrases for an article. But believe me, this is a very subjective opinion.
For most ordinary tasks, only one Yandex Wordstat is enough. There is little point in bothering with paid services and mastering them.
Of course, if you want to go deep into SEO, then you will definitely need to study and additional ways obtaining key phrases. But for ordinary website content, Wordstat is enough.
How many keywords should you choose for your article?
Let’s say right away that there will be little specificity in this material, since all indicators are very subjective and individual. So, for example, the number of key phrases for one article will be individual for each case. What does it depend on:
- Depending on the volume of the article you plan to write.
- It depends on how competitive the chosen topic is.
Obviously, if the article is planned to be large, then it may use a large variety of key phrases. Therefore, for such a case, you can choose the maximum. If the content is small, then there is no need to stuff it with keys for the sake of quantity.
If you choose a competitive topic for writing, which is often searched for and on which there are many sites, then the variety of key phrases will be greater. If the topic is less competitive, then there will be fewer phrases, and there won’t be much to choose from.
Frequency
According to Yandex WordStat, frequency can be determined in three types:
- low frequency up to 300;
- mid-frequency up to 2,000;
- high-frequency from 2,000.
But, again, this is subjective, since there are no clear boundaries between frequency classes. In other manuals, for example, they may indicate that low-frequency queries are up to 100, and mid-frequency queries are up to 1,000.
For a new site that is just starting to promote itself, you need to select low-frequency keywords for an article. Moreover, the less, the better. When site traffic gradually begins to increase, you can add mid-frequency ones.
High-frequency queries will not be able to bring traffic to SEO, so they can not be used at all, except as secondary ones. As a rule, phrases with a frequency of 5,000 or more have a 90% chance of being useless.
Geodependency
Some phrases may be geographically specific. For example, “buy a bike in Moscow” or “pizza near me” are geo-dependent phrases. If your article is not geo-referenced, then there is no need to use them.
Seasonality
Phrases such as, for example, “how to plant potatoes”, “how to prepare for the first of September” are seasonal. When writing such articles, you need to keep in mind that traffic from them will only occur during certain periods. This doesn't mean you should avoid such content completely, but it is something to keep in mind.
Commercial phrases
“buy a TV”, “order windows” - these are commercial ones. That is, they imply a purchase from the visitor. It is significantly difficult to advance using such phrases in SEO. As a rule, traffic to them will come only from contextual advertising. Therefore, selecting key phrases for an article that are of a commercial nature is not very profitable.
Typos
In some sources you can find a recommendation that you should include key phrases that contain typos in the list for an article. But this, in fact, has been an irrelevant recommendation for a very long time. We all know that search engines now easily correct all typos. And a typo in the text of the site will be perceived by the visitor as illiteracy of the author, which will cause negative emotions.
How to use key phrases in text
So, you have compiled a list of key phrases that you are going to use in the article. Now, oddly enough, forget about this list and calmly write an article on an invented topic. Do not try to insert a phrase into the article as you write. Don't twist sentences to use a key phrase.
When the article is already written, you can try to insert phrases into it. And this must be done without breaking the rules of the Russian language. Klyuev’s phrases must be entered correctly and harmoniously.
You should not try to enter as many key phrases as possible. Their number should be natural. The article as a whole should look as if you didn’t include the phrases there on purpose.
Hello, dear friends! In today's article, I plan to write in detail about how to select for an article. Moreover, this will be a very detailed article in which I will share own experience, how I select keywords for my resources.
People often ask me: “How did you manage to promote the blog nayti-devushku.ru to 5,000 unique visitors per day in six months?” In fact, the main secret of high traffic is the competent selection of keywords and writing a useful and unique article for these requests. I’ll write more about how to correctly write articles with a semantic core, don’t miss it. As for the question of how to choose the right keywords for a site, I’ll write it now. But before that, you can also read another interesting article: “”. So let's go.
1. It all starts with an idea.
To be honest, I don’t do any brainstorming and don’t collect more than 10,000 requests into one file. My scheme for creating a semantic core for a blog is much simpler. The first thing I do is look for an idea for writing an article. The idea is what I will write a post about. In most cases, an idea arises spontaneously, the main thing is to carry a notepad and pen with you and write down ;-). But, before writing a post, you must already know what to write. For example, more than a month ago, I compiled a robots. file. The idea of the article is that I will describe step by step how I did it and provide it to visitors.
2. Selection of all possible keywords for the idea.
With this idea, I go to the website wordstat.yandex.ru and enter queries from my head that visitors should use to search for my article in . And the first thing I do is enter the word robots.txt and click on the pick button.
As you can see, Yandex has provided us with a lot of query options, and from these options we can select target keywords for the site. For example, any queries will suit me except those for which the visitor will not find an answer in my article. That is, queries such as “generator robots txt"or "robots txt for joomla" I discard it right away, since I will not write about how to create robots txt for joomla and there will be nothing about the robots txt generator in my article.
It is very important to select queries depending on your goal. The purpose of my article is simply to drive traffic to the site from search engines: smile:. If you want to sell a car, then the following queries will suit you: “buy a car”, “buy a car”, “buy a car”, etc. And you don’t even need informative queries (“what is a car”, “types of cars”) analyze.
It is also important that the visitor finds the answer to his query in your article. If he does not find an answer, he will immediately close the page, and thus this page will increase in size and it will be lowered in search results.
In order to maximally expand the list of queries for writing a post, you can also use hints from the Yandex search engine. To do this, you just need to enter a query into the search engine and put a space:
Google search engine hints:
You can also look at interesting tips on Google at the very bottom of the page:
Also, you can use free program word maker In order to get a list of similar queries, you just need to enter the query you are interested in in the field opposite the inscription “ Key phrase" and press the button "Parse."
3. Analysis of all requests for wordstat.yandex.ru.
Now we need to analyze how many times search system Yandex shows these requests by exact occurrence per month. To do this, you need to enter each query in quotation marks and put an exclamation mark in front of it.
We see that the robots txt request is an example, Yandex shows 578 times. This does not mean that I will receive 578 visitors every month to the site if I reach the TOP for this request. But this means that the Yandex search engine will show our page 578 if this request is not processed by a Runet mirror: smile:. So you need to analyze each request. And this is what I got:
4. Analysis of competition requests.
We need to enter all high-frequency keywords into the search engine and analyze them for competition. First of all, you need to look at whether the main pages of the site are in the top. If not, then in most cases I promote on these requests. But, to be sure, you can open the page, which is in the top of Yandex and Google, and analyze:
- quantity and ;
- the presence of a keyword in important tags;
- keyword density;
- site age;
- website bellies (and PR);
- presence of comments;
- availability;
- quantity and quality external links to the page.
The better the quality of the resource, the harder it will be for us to get to the top. If you see that there is a lot of competition for a request, then it is better to remove it from the list. In my case, it’s possible to get to the TOP for any keyword.
5. Sorting queries for easy entry into the article.
We have received a very large list of requests, both for one article, and you will most likely have a logical question: “How can all these requests be entered into the headlines, into the article, etc.?” The fact is that we can combine several keywords into one big phrase. Well, for example, we have 5 queries:
We don't need to enter all the queries individually into the article. It is enough to enter the phrase 2-3 times “how to create a robots txt file for wordpress” and this phrase will already contain 5 queries, which you can see in the photo.
To take another example, there are three queries, and in the article we can write the phrase: “ how to create the correct robots.txt for wordpress" Thus, we entered only two phrases into the article, but optimized the post for eight queries at once. Moreover, these are all targeted queries, and the visitor will find in our post what he is looking for.
But what about the other keywords, since we have prepared a lot more of them? And we simply delete the rest: smile:. You must understand that it is unrealistic to tailor an article to 20 queries. Believe me, 8 requests are enough for us, if we get to the top for them, we will get very good traffic to the site.
Many may still think why we collected so many keywords and spent a lot of time on it. My answer is: the larger the list of queries we have, the easier it is to sort them.
Sometimes it takes me an hour to prepare a list of requests for one article, but believe me, it's worth it. If you write good article, then over time it will definitely get to the top for some request and will lead visitors to the site for years.
Also, do not neglect queries that Yandex shows only once or a little more per month. They are also called long tail requests or long tail. For example, the main search query for this article, as you probably already guessed, is “how to choose keywords.” But using the methods that I wrote about above, you can find similar long tail queries, for example: “how to choose keywords for a site” or “how to choose keywords for a site.” For exact occurrences, the search engine shows the query “how to select keywords for a website” only 3 times a month:
But it’s very easy to enter it once into an article, and in most cases this is enough to get to the top. Many consider such requests to be dummies and do not move forward on them, so the top for many long tail requests is free. But such tails can bring a large number of visitors to the site if you find several of them for each post.
Keywords are one of the ways to organize the entire array of scientific information that exists on this moment, as well as find and group the necessary research materials.
Each article in a specific subject area research has keywords and phrases that other authors use to find it. They often become the reason for more active reading of other works of scientists and journals and are additional information, which can briefly outline the essence of the work, as well as collect and find materials on one topic. These words are written under the abstract, before the main text in the electronic version of the article and are published in the journal.
To understand what text labels should be, imagine the words that a reader types into a search engine when trying to find information on your topic. And also select the main terms that are repeated in the work and check using online services, will they be searched for information? After all, the correct compilation of keywords will attract many more scientists to the study and increase.
The semantic core expressed in keywords may not be found in the entire text of the article that the scientist is preparing for publication, but the tags should reveal the answers to the following questions
What are we talking about in scientific work?
What words and phrases best characterize the object and subject of the experiment?
In what the main task work?
When choosing keywords, the scientist should reflect on the specialization of the study in order to select keywords even more accurately.
Each database has its own search engine. This makes it easier for the scientist to select necessary information and allows you to find out the breadth of terminology and topics that are in the publication. Keywords should express the terminological scope of the work: what terms were used in the article, and how might they be related to the work? And conduct a mandatory assessment of their effectiveness.
Here are some tips on how to choose keywords:
Always ask yourself, what are the top words I would enter into a search engine on this topic? Remember what you wrote when you were looking for information on this work. They may coincide with a search for other scientists who write in the same field of science. Think, perhaps the word you are looking for can be shortened or there is a generally accepted abbreviation, take this into account. But be careful that the abbreviation does not lead to a search for some other information.
In addition to one word, you can use phrases. This will narrow the meaning of what you are looking for and will more clearly find what you need. But remove the too large definition, two or three words will be enough.
Do not write the title of the article in keywords, because it will already be visible during a search, especially when it comes to submitting an article to a database.
Do not put quotation marks, because they are different and may not appear in the search during indexing. Words in this combination will break away from the second part in quotation marks, reducing the effectiveness of these words. There should also be no commas in one phrase or a period at the end of a list of words.
If possible, use words in the nominative case, singular, or in the most common form, for example: “Roman law”, “legal system”, “jurisprudence”, “periodization”, etc.
It makes no sense to include prepositions in keywords: between, in, after, from, in, for and others. Search engines filter them anyway.
Don't write the first word in keywords with capital letter. The database will think it's just another word.
Enter keywords into scientific search engines. If after this there are no results, most likely the text labels were selected very narrowly, it is necessary to supplement the concept. Conversely, if too much information is given out, the keywords need to be specified. Remember that a keyword is a maximum of 3 words.
You can use keyword search services. Such programs help to guide you to the correct process of composing the necessary words, for example: “Yandex”, “Google AdWords”, “Keyword Tool”, etc.
It is best to take keywords from the abstract, introduction and conclusion of the work.
Keywords, as well as the article itself with annotation, must be translated into . This will open up access to the work of scientists from all over the world, which can contribute to growth and indexing, and accordingly increase the author’s rating.
If a scientist needs any help with the revision or translation of scientific material, he can contact the company "". This organization contributes to ensuring that every scientist successfully publishes his work in best magazines, included in scientometric databases and. A team of specialists provides assistance from start to publication. In addition, the company helps to increase the level of citation and indexing, which has a beneficial effect on the authority of the researcher.
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