Segment development. Formation of new innovative segments of the neuronet market. Improving the activities of a hotel enterprise serving the youth segment

Market segmentation (MS) is the division of the target audience (TA) into groups. Each group includes consumers with the same characteristics and needs. This is necessary when forming a marketing strategy. Allows you to see the needs of all consumer groups and satisfy them.

What does market segmentation mean?

When producing and selling products, a company can target both all segments and individual consumer groups. Segmentation allows an organization to determine its place in the market. Its main goal is to increase product sales and target different consumers when developing products.

Segmentation is divided into two stages:

1. Macro segmentation. At this stage, the market in which the product will be sold is determined.
2. Microsegmentation. Within a certain market, consumer segments are determined. That is, small areas of the market are searched to form an effective marketing strategy.

Working with small groups of consumers allows you to find more subtle marketing tools.

Objectives of market segmentation

Market segmentation is a tool that should not be ignored. Its effectiveness is very high. Consider the goals of market segmentation:

• Product development based on the needs of the target audience.
• Satisfying consumer needs.
• Formation of competitive advantages.
• Orientation of marketing strategy to the actual consumer.
• Formation of a scientific and technical base based on existing requests.
• Transition to a narrow segment with low competition.
• Customer focus.

Market segmentation is a tool that is suitable for both small and large companies.

Stages of segmentation

Segmentation accuracy is a fundamental point. The degree of effectiveness of the marketing strategy depends on this. If consumer groups are defined incorrectly, it will be impossible to select an adequate method of increasing sales. Let's consider the stages of market segmentation:

1. Research of the company's market resources.
2. Formation of segmentation criteria.
3. Segmentation.
4. Market research.
5. Formation of a company's behavior strategy in market conditions.
6. Selection of specific market segments.
7. Product positioning.
8. Formation of a marketing strategy.
9. Organization of the company's work in a new segment.

At the stage of preliminary segmentation, we study maximum number suitable market segments. At the final segmentation stage, a limited number of segments are explored in which it is planned to continue working.

Selecting a Specific Segment

As a rule, the company specializes in 1-2 segments. It is not recommended to select a larger number of segments. This will reduce the targeting of sales. Once a segment is selected, 5 options are possible:

1. Concentration on one segment.
2. Working to satisfy one need that is common to all consumer groups.
3. Working to meet all needs within one group.
4. Concentration on several segments.
5. Satisfying the needs of representatives of the entire market.

ATTENTION! Most effective method marketing - focusing on one group.

Market segmentation criteria

Segmentation criteria are indicators that allow you to determine the reasonableness of choosing a particular group. With their help, you can justify your marketing strategy. Let's consider the main criteria, as well as their characteristics:

• Differentiated consumer feedback. Representatives of each group should respond to the proposed product in a similar way.
• Adequacy. The volume of products that can be sold within a given time period is determined. In this case, such indicators as the number of consumers and the area of ​​the selected segment are taken into account.
• Availability. Resources are being identified to expand the sales area of ​​products.
• Measurability. Availability of resources for segment size research.
• Materiality. Each group is analyzed to determine whether it can be considered a segment.
• Compatibility. The degree of compatibility of the segment with the market captured by competitors is checked.
• Profitability. The profitability of working with the selected group is determined.
• Competition. The level of competition is analyzed.

You can select all or several criteria for analysis.

Signs of market segmentation

The following segmentation features are distinguished:

• Geographical. The market is divided by geography. That is, the company chooses in which geographic area the products will be sold. This takes into account the climate of the area, population density, and consumer characteristics. For example, it makes no sense to expect high demand if warm jackets are sold in areas with a very warm climate.
• Demographic. Representatives of the target audience are divided into groups according to the following criteria: gender, age, marital status, income level, education, etc.
• Psychographic. The group is classified based on the following characteristics: lifestyle, status, personal characteristics. It is possible to perform segmentation based on personality types. For example, consumers are divided into introverts and extroverts. Depending on the personality type, the optimal way to influence the consumer is selected.
• Consumer motives. At this stage, consumer preferences are determined and priorities are set when making a purchase. It is advisable to determine the value system of the target audience.
• Behavioral. The actual behavior of the buyer is analyzed. For example, the volume of purchases made by the consumer is determined. Loyalty indicators are calculated.

The listed characteristics allow us to divide the existing target audience into groups.

Development strategies taking into account market segmentation

Based on market segmentation, the further development strategy is determined. You can choose one of the following strategies:

• Unified. In this case, segmentation plays virtually no role. The advertising strategy will be uniform. When developing and selling a product, we focus on the most general characteristics of the consumer. This strategy is relevant for cases where the product does not have distinctive features.
• Differentiated. A specific product is selected for each consumer group. Distinctive features This method is a higher probability of making a purchase, a higher cost of the goods.
• Concentrated. Several consumer groups are selected, and all the company's efforts are concentrated on them. The differences of this strategy: increased market potential, prestige of products, ensuring increased profitability of production. The strategy is suitable for highly specialized industries.
• Atomization. The target audience is broken down into the smallest units. The division limit is the individual consumer. This strategy makes sense when selling expensive products.

The choice of strategy depends on the characteristics of the company and the product itself.

Market Segmentation Example

The company produces protein shakes. Segmentation is carried out with the aim of increasing sales. The research method determines the groups that purchase products. This:

• Women who want to lose weight.
• Women trying to gain muscle mass.
• Professional bodybuilders.

The company is very small, and therefore it is subject to competition. To reduce competition, a decision is made to select one group. In this case, this group will be professional bodybuilders. The choice is due to the fact that this group needs high-quality sports nutrition, but few manufacturers are focused specifically on professional athletes. Products are tailored to the needs of a specific group.

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1

Improving the activities of a hotel enterprise serving the youth segment

Theoretical foundations of servicing the youth segment in hotels and other accommodation facilities…………<...>Research on the preferences of the youth segment in the provision of hotel services………………………………………………………28<...>The subject of the study is the youth segment and trends in formation at the Orekhovo Hotel.<...>individuals and society, as well as tourism development.<...>individuals and society, as well as tourism development.

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2

Basics of TCP/IP method. instructions to the lab. workshop

The development of the client-server architecture occurs in a spiral and there is currently a trend towards centralization<...>The header of each segment contains the number of data octets in the segment and the sequence number of the first octet<...>The third TCP segment in the session is sent from A to B in response to the segment received from B.<...>TCP Segment Header Format. A TCP segment consists of a header and data.<...>Figure 18 – TCP segment header format If the SYN bit is set in the segment header (establishment phase

Preview: TCPIP Basics.pdf (0.2 Mb)

3

Informatization today is considered as one of the main ways to modernize the education system. This means solving a number of sequential problems: technical equipment, creation of didactic tools, development of new teaching technologies, etc., which determine the stages of the modernization process

Development information technologies and telecommunications creates the basis for the implementation of scientific<...>The main satellite segment of the university telecommunications network is the RUNNet network.<...>In 2003, a significant event for Siberian universities was the creation of the terrestrial segment of telecommunications<...>education Russian Federation within the framework of the Federal Target Program "REOIS" in 2003-2004. satellite segment put into operation<...>State and prospects of development / V.N. Vasiliev, Yu.V. Gugel, Yu.L.

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Checked through the text borrowing search system

upper segment 4*-5*.<...> <...> <...> <...>

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Checked through the text borrowing search system

medical and health tourism in Russia.................................... 18 1.4 Factors influencing the development<...>, having realized the disastrous nature of the progressive urban development path of our civilization and the need “<...>Development aimed at promising improvements in the quality of life of the population becomes a priority.<...>Segments affecting the development of infrastructure and tourism services are not integrated into industry<...>2011-2015”, focused on the development of the socio-cultural environment of the region 46.

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Trends in the development of the Moscow hotel complex at the present stage

Checked through the text borrowing search system

upper segment 4*-5*.<...>competitiveness, hotels must constantly innovate to remain leading in their segment<...>All hotels in Russia are divided into two segments - hotel chains and non-chain hotels.<...>Moscow is increasingly reoriented towards the exhibitions and conferences segment.<...>In particular, both expensive hotels and hotels of the middle and inexpensive segment will open in the capital

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Medical and health tourism in Russia: current trends and development prospects

Checked through the text borrowing search system

Development of medical and health tourism in Russia Let’s begin our consideration of this issue with an analysis of the development<...>Let us now turn specifically to the segment of medical and health tourism.<...>The subprogram "Tourism" includes the following main activities: - development of domestic tourism; - development<...>The development of tourism stimulates the development of construction, transport networks, trade, services market and many<...>BIBKOM & Kniga-Service Agency LLC 49 services offered in the region, as well as form a segment

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Organization of hotel reception and accommodation services (using the example of Courtyard Marriott Moscow Center)

Checked through the text borrowing search system

The emergence of new hotels in the area of ​​Moscow airports will lead to an increase in quality offers in this segment<...>market, in particular, both expensive hotels and hotels of the middle and inexpensive segment will open in the capital<...>Courtyard has recently strengthened its position in the mid-luxury hotel segment based on<...>organizational structure of the hotel enterprise, management ambitions and desire for leadership in selected segments<...>Among additional services hotels in this segment usually offer such, of course, useful

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No. 2 [Scientific Bulletin of the Russian Defense-Industrial Complex, 2019]

Thus, in the medical equipment segment, as part of diversification, the problems of import substitution are successfully solved,<...>Availability of a market perspective in the chosen area of ​​specialization Market share – Α1 1) Customer segments<...>In the hydrocarbon processing segment, the company intends to expand its product range.<...>The oil and gas segment is represented by production, refining and sales divisions.<...>In the hydrocarbon processing segment, Russian refineries are being modernized, depths are increasing

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No. 3 [Agricultural Economics. Abstract Journal, 2009]

AGRICULTURE; INDUSTRY DEVELOPMENT; DEVELOPMENT PROSPECTS ; KRASNOYARSK REGION 594.<...> <...>AGRICULTURE; INDUSTRY DEVELOPMENT; DEVELOPMENT PROSPECTS ; SOCIO-ECONOMIC DEVELOPMENT; PRICE<...>healthy, with high nutritional value, natural fruits that make up a specific segment<...>@T83 = AGRICULTURE; INDUSTRY DEVELOPMENT; DEVELOPMENT PROSPECTS ; SOCIO-ECONOMIC DEVELOPMENT;

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MANAGEMENT OF THE DEVELOPMENT OF THE JOB ORGANIZATION SYSTEM IN THE CHECHEN REPUBLIC AS A DIRECTION OF REGIONAL POLICY IN THE FIELD OF LABOR AND EMPLOYMENT [Electronic resource] / Idigova [et al.] // Problems of economics and management of the oil and gas complex. - 2016. - No. 10. - P. 25- 29 .- Access mode: https://site/efd/508970

This article analyzes the management system for the development of the workplace organization system in the Chechen Republic as a direction of regional policy in the field of labor and employment. The authors noted that the personnel potential of enterprises and organizations of the Chechen Republic is the most important strategic factor influencing the economy of the region and the solution of social problems in society. Its qualitative and quantitative characteristics determine the possibilities for economic development, expansion of production, improvement of the quality and competitiveness of products, and growth of labor productivity. The policy of creating and preserving jobs should be closely linked to the concept of socio-economic development of the Chechen Republic and the main directions of the policy of the Government of the Chechen Republic to stabilize and revitalize the economy

UDC 658.3 MANAGEMENT OF THE DEVELOPMENT OF THE JOB ORGANIZATION SYSTEM IN THE CHECHEN REPUBLIC AS A DIRECTION<...>Ibragimov RAS) This article analyzes the management system for the development of the organization system<...> <...>Its qualitative and quantitative characteristics determine the possibilities for economic development, expansion<...>Target guidelines for the development of the energy industry in the southern region of Russia // Monthly. inf.

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No. 3 [Agricultural Economics. Abstract journal, 2010]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

<...>-X. enterprises; 2) peasant farm segment; 3) a segment of commercial enterprises not related to the agricultural sector.<...>An increase in the number of trading enterprises was observed only in the segment of 10-49 employees (by 12%), which is due to<...>The main segments of the IKU market for the commercial activities of IKC subjects are: 1) the segment of large<...>-X. enterprises; 2) peasant farm segment; 3) a segment of commercial enterprises not related to the agricultural sector.

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No. 3 [Agricultural Economics. Abstract journal, 2007]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

<...>Data for analysis were obtained through a survey of 480 tourists, divided into segments depending on conditions<...>In the age segment, the highest costs were incurred by persons aged 36 to 45 years ($25.95/person).<...>In the emerging land market of the CBD, 3 segments can be distinguished: the market for garden plots; market<...>In the age segment, the highest costs were incurred by persons aged 36 to 45 years ($25.95/person).

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M.: PROMEDIA

The most important issues of the economic mechanism for implementing the State Program for the Development of Agriculture for 2013 - 2020 are considered. Three main innovations of the State Program are analyzed: unrelated subsidies to support the income of agricultural producers in crop production, measures to stimulate milk production by subsidizing it per 1 liter and support for the production of domestic agricultural machinery. Other areas for improving state support for agriculture have been identified.

9 A G R A R N A Y E C O N O M I C H E S P O L I T I C A In the new State program for the development of rural<...>338.43.025.2 MAIN INNOVATIONS IN THE ECONOMIC MECHANISM OF IMPLEMENTATION OF THE NEW STATE DEVELOPMENT PROGRAM<...>" 1.5 1.8 Federal target program “Social development of rural areas until 2013” ​​and Federal target<...>program "Sustainable development of rural areas for 2014-2017 and for the period until 2020" 6.6 7.6<...>Therefore, we have repeatedly raised the question of the need to seriously consider the problems of developing sales and

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No. 2 [Agricultural Economics. Abstract Journal, 2009]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

SERVICES; INFRASTRUCTURE; CREDIT AND FINANCIAL POLICY; INSURANCE; X; OMSK REGION LPH specific segment<...>market penetration strategy, implementation and use of target results marketing research segments<...>Based on cluster analysis, segments of regular hypermarket visitors with a total number of<...>INFRASTRUCTURE; CREDIT AND FINANCIAL POLICY; INSURANCE; X; OMSK REGION @T81R = private household plots specific segment<...>Based on cluster analysis, segments of regular hypermarket visitors with a total number of

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The article presents the results of a special study conducted to determine the effectiveness of the Program "Development of the healthcare system of the city of Serpukhov for 2011-2013", presents the results of a comparative analysis of the indicators planned by the Program as achievements with the actually achieved indicators, and also presents and substantiates critical comments concerning the list of regulated indicators.

results of a special study conducted to determine the effectiveness of the Development Program<...>Russian Federation dated November 17, 2008 1662-r "Concept of long-term socio-economic development<...>Serpukhov", on the basis of which the long-term target program "Development of the healthcare system" was approved<...>medical institutions of Serpukhov, as well as consolidated Table 1 Actual implementation of the Development Program<...>In this regard, in health care development programs it is advisable to plan to achieve only those indicators

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Conducting additional entrance tests for persons with disabilities in undergraduate programs of an enlarged group of training areas 49.00.00 (physical education and sports) method. recommendations

M.: RGUFKSMiT

Guidelines developed for the purpose of methodological support for organizing additional entrance tests for undergraduate programs of the enlarged group of training areas 49.00.00 “Physical Culture and Sports” for persons with visual, hearing and musculoskeletal impairments, in educational organizations of higher education subordinate to the Ministry of Sports of Russia, taking into account requirements for compliance with their rights.

Damage to the upper cervical spinal cord (C4-C7 segments).<...>Damage to the middle cervical spinal cord (C8 segment).<...>Lesions of the lower cervical spinal cord (T1 segment).<...>Damage to the lower thoracic region (T6-T10 segments).<...>Damage to the lumbar region (T11-L3 segments).

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Finding ways to increase the competitiveness of subnational territories is one of the primary tasks of the state and society. Their effective solution can be found in stimulating the clustering of the economy, the creation of industrial parks and technology parks. One of the manifestations of financial support for these processes is the provision of tax benefits to business entities. The Republic of Mari El belongs to regions with insufficient investment attractiveness, which requires the search and support of innovative forms of organizing the regional economy

ISSN 2311-8733 (Online) ISSN 2073-1477 (Print) Socio-economic policy PREREQUISITES FOR CREATION AND DEVELOPMENT<...>Grant No. 14-12-12005 a(r). development, increasing the competitiveness of regions, we can highlight: the creation<...>Natural conditions and ethno-cultural traditions of the region provide an opportunity for the development of tourism<...>Republic of Mari El “Development of industry and increasing its competitiveness (2013–2020).”<...>Business catalysts as drivers of the development of regional innovation systems // Foresight. 2015.

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The prospects and strategic targets for the development of the energy industry of the Chechen Republic are considered, the features of the development of energy-saving and energy-efficient technologies in the field of alternative energy in the region are analyzed. The article reveals the factors hindering the development of the economy of the Chechen Republic, including the lack of its own generating capacity. The republic's electricity supply is carried out through the flow of electricity from neighboring regions and electricity purchased by the guarantee supplier Nurenergo OJSC on the wholesale electricity market. Large technological and commercial costs during the transmission of electrical energy negatively affect tariffs for end consumers of the Chechen Republic. Considering that the republic has unique resources and has great potential for non-traditional and renewable energy sources, one of the fastest and most effective ways to increase energy potential is the development of small-scale energy. Thus, there are all the prerequisites for solving the problems of increasing the capacity of alternative energy; this area is of great importance for the Chechen Republic and at the same time will serve as a significant contribution to the implementation of the Kyoto Protocol

Northeast Asia, but also the energy security of the whole world, will make efforts to further development <...>energy industry of the Chechen Republic, the features of the development of energy-saving<...>As is known, the determining factor in the successful socio-economic development of any region and country<...>small-scale energy is becoming one of the priority tasks of the socio-economic development of the republic<...>attracting investment in the development of the so-called “big” energy sector.

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The article analyzes the supply of liquefied and natural gases to the Krasnoyarsk Territory. Characteristics given existing system gas supply to the region. Development prospects outlined gas industry region until 2030 based on territorial planning schemes, taking into account the planned construction of federal pipeline transport facilities (Vankor–Purpe oil pipeline, Vankor–Yuzhno-Russkoye gas pipeline, Pelyatka–Dudinka gas pipeline and gas condensate pipeline, Proskokovo–Achinsk–Krasnoyarsk–Nizhnyaya Poima–Tayshet gas pipeline) . The economic characteristics of two oil and gas centers (Northwestern and Priangarsky) are given, which are planned to be created in the region to ensure its investment attractiveness for Russian and foreign investors. Two qualitatively different strategic scenarios for the development of the region (moderate and optimistic) are analyzed depending on what the gas industry will be focused on: only production or gas production and processing. The area from which it is most appropriate to begin gasification of the Krasnoyarsk Territory has been specified.

Introduction One of the activities of OJSC Gazprom is the development of gas supply and gasification<...>The stages of development of the gas industry in the Krasnoyarsk Territory for the period until 2030 are presented in Table. 3.<...>Stages by year Development guidelines I (2013–2015) It is planned to increase natural gas production.<...> Krasnoyarsk region development territory [Electronic resource]: investment passport, 2014.<...>Strategy for the socio-economic development of the Krasnoyarsk Territory for the period until 2020.

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No. 2 [Scientific Bulletin of the Russian Defense-Industrial Complex, 2018]

“Bulletin of the Federal State Unitary Enterprise “Central Research Institute” is a peer-reviewed scientific journal that publishes the scientific results of dissertation research primarily in the field of technical and economic sciences in the interests of the development of high-tech industries and the military-industrial complex of Russia.

direct dependence on the intensity of the reaction of competitors operating in a specific market segment<...>A reduction in market share can be carried out by transferring part of the commodity mass to other geographical regions (segments<...>oriented towards the development of economic and social infrastructure; development of the innovation sphere<...>development and innovative economy", "Development of the military-industrial complex", "Development of aviation<...>A definite driver for the development of industrial production was programs aimed at developing

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No. 43-44 [Rural Nov (public information newspaper of the Akshinsky district of the Trans-Baikal Territory), 2012]

Public information newspaper of Akshinsky district

Under the national project "Development of the Agro-Industrial Complex" 12.7 million rubles were spent.<...>Within the framework of this national project, the programs “Development of herd horse breeding”, “Development of domestic<...>sheep breeding", "Development of beef cattle breeding" and a number of others.<...>Currently, the regional target program "Development physical culture And<...>The school plays an important role in the development of the village.

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No. 2 [Agricultural Economics. Abstract journal, 2010]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

agro-industrial complex; INDUSTRY DEVELOPMENT; SUSTAINABLE DEVELOPMENT ; PROFITABILITY; MOSCOW REGION Sustainable economic development<...> <...>decrease and only then increase with increasing farm size, it is recommended to apply this strategy in the segment<...>However, the main segments of the ZIK land market, the ZIK market, the mortgage bond market and the market for specialized<...>decrease and only then increase with increasing farm size, it is recommended to apply this strategy in the segment

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ECONOMIC ASPECTS OF INTENSIFICATION OF PRODUCTION IN PIG PRODUCTION ABSTRACT DIS. ... CANDIDATE OF ECONOMIC SCIENCES

ALL-RUSSIAN RESEARCH INSTITUTE OF ECONOMICS, LABOR AND MANAGEMENT IN AGRICULTURE RAASKHN

The purpose of the study is to provide theoretical and practical substantiation of proposals to improve the efficiency of production intensification in the pig-breeding subcomplex.

This creates real preconditions for the development of the pig industry.<...>Table 2 Investments of funds in the development of integration processes in the Orenburg region, million.<...>the industry was characterized low level development (Table 3). 14 1995 18.8 14.8 12.1 54.3 2002 0.8<...>In our opinion, in the new economic conditions it is necessary to clarify the organizational structure of development<...>The author took part in the development of the program “Development of cooperation and integration of agro-industrial

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The article reveals the history of the emergence of the mediation procedure in Russia, as well as in foreign countries in the settlement of labor disputes. The advantages of the conciliation procedure when considering these disputes are noted. The problems of implementing the mediation procedure when considering individual labor disputes are explored. Separate norms of the Federal Law “On an alternative procedure for resolving disputes with the participation of a mediator (mediation procedure)” and the provisions of the Civil Procedure Code of the Russian Federation are analyzed. Changes to certain norms of the specified current legislation are proposed

Thus, the Federal Target Program "Development of the Judicial System of Russia" for 2007 2012 directly states<...>settlement of disputes with the participation of a mediator (mediation procedure, hereinafter referred to as the Law), which is aimed at developing<...>that the formation of an administrative-command economy during the Soviet period interrupted its progressive development<...>The modern concept of mediation took shape within the framework of the movement to develop methods of alternative resolution<...>, March 26, 2010) / Sib. federal University; Krasnoyarsk, 2010 electronic version. 6 Special attention to development

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Development of pedagogical creativity of the future teacher in the process of studying a computer science course. abstract dis. ...cand. ped. sciences

As a manuscript Pegasova Natalya Arnoldovna Development of pedagogical creativity of the future teacher<...>The conceptual idea of ​​the research is reflected in the following hypothesis: The path to increasing development efficiency<...>Teaching methods are systematized in relation to each stage of development of pedagogical creativity.<...>Pedagogy explores the process of creativity itself, the conditions and means of development of a creative personality, ways and<...>At the beginning of the study, the level of development of students' creative abilities was identified.

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No. 1 [Agricultural Economics. Abstract journal, 2008]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

A separate market segment is the market for natural, environmentally friendly food products (the so-called<...> <...>Positioning BPP as a central factor in choosing dishes is not successful enough, because buyer segment<...>Product positioning is the relationship of marketing tools with individual segments<...>Positioning BPP as a central factor in choosing dishes is not successful enough, because buyer segment

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The article analyzes economic methods of managing the sphere of physical culture and sports at the regional level in the context of the cyclical development of the economic system

Managing the cyclical development of both the economic system as a whole and the sphere of physical culture and<...>methods of managing the sphere of physical culture and sports at the regional level in the context of cyclical development<...>In 2009, expenses increased due to the CS “Regional long-term target program “Development of physical<...>According to the CS “Regional target program “Development of physical culture and sports in Leningrad region <...>Indicators of the updated forecast of socio-economic development of the Russian Federation for 2011–2013

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No. 3 [Agricultural Economics. Abstract journal, 2008]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

agro-industrial complex; INDUSTRY DEVELOPMENT; SUSTAINABLE DEVELOPMENT ; SOCIO-ECONOMIC DEVELOPMENT; MULTI-STYLE ECONOMY<...>For the development of<...>Based on cluster analysis, 3 consumer segments were identified: YCM buyers (8 people), organic buyers<...>For the development of<...>Based on cluster analysis, 3 consumer segments were identified: YCM buyers (8 people), organic buyers

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The survival rate of boorokiniana and the development of common root rot in the main types have been studied and substantiated<...>The influence of straw on the phytosanitary condition of the soil and the development of ordinary root rot was clarified in<...>Fertilizer supply Development Weight Rejection-disease, grains?<...>Fertilizers applied::," Development Mass of disease, grain?<...>The development of the disease below the PV is at the beginning 5-10$, and in the end I0-I5J?. " > " " " ": 7.

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Guidelines for preparing for practical classes in the academic discipline “Innovation Infrastructure” in the specialty: 220601 – Innovation Management

Publishing house PGUTI

Guidelines for preparing for practical classes in the discipline “Innovation Infrastructure” were prepared at the Department of “Electronic Commerce”, intended for students of all forms of study in the specialty 220601 - Innovation Management and are a guide to their implementation by students. They contain a set of questions and assignments covering the main theoretical and applied aspects of innovation management in a company, allowing students to apply the theoretical knowledge they have acquired, the ability to select, systematize, analyze and summarize materials in conditions of incomplete information and constant changes in real problematic market situations.

economy and features of such development, formation and development of the national innovation system<...>The problem of development of territories of S.<...>-Petersburg, produces products mainly in the lower price segment.<...>Therefore, the development of the Big Port is one of the strategic directions for the development of St. Petersburg.<...>Project for the development of the Great Port of St.

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It has been shown that to achieve technical level and the competitiveness of internal combustion engines of traction vehicles in the WTO market, a scientific foundation of R&D must be created, ensuring further integration into the international scientific and technical space.

Adopted on December 20, 2012, the state program “Development of Science and Technology” determines the strategic<...>create an advanced scientific and technical project as a priority area of ​​scientific and technological development<...>, and accumulated in the field of research and development during the period of crisis development, as well as earlier<...>Attention in the program has already been paid to the stimulation of scientific research activities and innovative development<...>Order of the Government of the Russian Federation dated December 20, 2012 No. 2433-r “Development of science and technology.” 2.

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The article is devoted to the study of the tourism potential of Penza in order to find new opportunities for the development of the hotel market. The possibilities of the region for the construction of hotels serving narrow segments, in particular athletes and sports tourists, are analyzed. During the study, the potential of the tourism market in Penza was assessed, its features were identified and recommendations were made for the construction of new hotel facilities

Penza in order to find new opportunities for the development of the hotel market.<...>The possibilities of the region for the construction of hotels serving narrow segments are analyzed, in particular<...>Analysis of the tourism market in the Russian Federation allows us to conclude that the development of tourism in our country<...>The development of this industry at an accelerated pace and the increasing role of competition and the degree of commercialization<...>Development of the domestic tourism market in the Penza region / O. V. Baulina, E.

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The article is an assessment of the dynamics of integration processes carried out over the past 25 years in the Timan-Pechora oil and gas province. The work analyzes key features, characterizing the processes of mergers and acquisitions in the oil and gas industry of the region, including transactions carried out by both Russian and foreign companies. The study tests the hypothesis about the dominance of acquired reserves and resources of hydrocarbon fields as the main factor in the dynamics of integration processes.

A natural stage in the development of vertically integrated oil companies is the transition to a single<...>The business potential of joint ventures as drivers of development of the NOC sector was already exhausted by 1996<...>horizontal merger, which involves a merger between corporations operating in the same segment<...>characterized by the presence of vertically integrated oil companies operating in all segments<...>Analysis of the current state and problems of development of the oil and gas complex of the Komi Republic.

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The course pursued by the Russian Federation to strengthen Russia’s importance in the global economy, the growth of Russian exports of products with high added value, the implementation of large non-resource projects with the placement of orders at Russian enterprises, large-scale renewal of industry, the adoption of strict environmental standards - all this contributes to the intensive development of the oil refining sector of the economy. Concentration and consolidation of investment resources in deep oil refining are the determining factors for the success of the solution strategic objectives challenges facing the industry, namely, strengthening the competitive position of Russian products in the foreign market and meeting domestic demand for high-quality petrochemical products of advanced processing; – production of competitive petroleum products that meet global environmental standards; – a significant reduction in the export of raw petroleum products: fuel oil, gas oil, straight-run gasoline, an increase in the export of petrochemical and oil refining products with high added value, etc. The high capital intensity of construction or modernization of oil refineries requires significant investments, which actualizes the need to develop methodological foundations for assessing their effectiveness, development mechanisms and forms of state participation in the implementation of projects and programs for the development of deep oil refining.

renewal of industry, adoption of strict environmental standards - all this contributes to intensive development<...>oil refining enterprises require significant investments, which actualizes the need for development<...>Analysis of the existing system of state support for investments in the development of deep oil refining<...>State program of the Russian Federation "Energy efficiency and energy development" for 2013–2020, including<...>The subprogram “Development of the Oil Industry” includes increasing the depth of oil refining

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ECONOMIC MECHANISM OF FUNCTIONING OF AGRICULTURAL ORGANIZATIONS (BASED ON MATERIALS OF THE KALUGA REGION) ABSTRACT OF DIS. ... CANDIDATE OF ECONOMIC SCIENCES

M.: MOSCOW AGRICULTURAL ACADEMY NAMED AFTER K. A. TIMIRYAZEV

The purpose of the study is to study and generalize the theoretical provisions of the economic mechanism, develop proposals for improving its main elements, practical recommendations for increasing the efficiency of agricultural organizations in relation to regional characteristics

building an appropriate economic mechanism that ensures balanced and stable development<...>The dynamics and trends in the development of dairy cattle breeding, the mechanism of subsidizing production are considered<...>achieved with a balanced price system in combination with regulated credit and tax segments<...>These segments do not exhaust the content of the economic mechanism.<...>The next point put forward for defense is the development of priority areas for development

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ECONOMIC ACCOUNTING IN COLLECTIVE FARMS (QUESTIONS OF METHODOLOGY, THEORY, HISTORY, ORGANIZATION) ABSTRACT OF DIS. ... DOCTOR OF ECONOMIC SCIENCES

LENINGRAD ORDER OF LENIN AND ORDER OF THE RED BANNER OF LABOR STATE UNIVERSITY NAMED AFTER A. A. ZHDANOV

The subject of the dissertation is all aspects of economic accounting in their unity while maintaining the leading role of the theoretical approach.

A.Sibirev.Hoz-vocheg and its development in modern conditions.<...>The specific features of the law of planned development on collective farms are as follows. I.<...>Interest in the history of the development of collective farms has increased markedly over the past 10-15 years.<...>A single grid can act as a serious tool for developing people’s financial responsibility.<...>Categories of the collective farm system and the development of economic accounting in collective farms. Academic register of IGPI named after.

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The socio-economic development of Russian regions largely depends on the effectiveness of structural changes in the economy. To achieve these goals, program activities of various levels, forms and methods of execution are developed and implemented, such as federal target programs, regional target programs, investment projects and others. The article analyzes the influence of regional target programs of the Republic of Mari El for the development of the agro-industrial complex on the state of its agro-industrial complex

regional programs – achieving a fundamentally new level and quality of socio-economic development<...>This republican target program identified the following main directions for the development of the agro-industrial complex<...>region: – development of priority sub-sectors of agriculture; – achieving financial sustainability<...>dairy cattle breeding in the RME for 2012–2014" 11 Industry target program "Development of breeding<...>horse breeding for 2012–2014" 12 Industry target program"Development of sheep and goat breeding in

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Applied aspect of physical culture for the development of social and professional orientation as an end in itself for personal success [Electronic resource] / Fadeev, Bugaev, Blinov // News of the Baltic State Academy of Fishing Fleet. - 2011. - No. 3. - P. 33-39. - Mode access: https://site/efd/363501

The conditions for the development of physical culture and sports, which should be widespread in all spheres of life, including in the education system, are considered.

socio-professional orientation as an end in itself for personal success. The conditions for development are considered.<...> <...>Pr-1766 “List of instructions for the development of physical education and sports in educational institutions of the Russian<...>When determining the importance of physical development for a person, the authors do not give an exhaustive answer to important<...>At the present stage of development of language education, one of the leading methodological principles is considered

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In refrigeration engineering, the most common objects for the use of thermal insulation include refrigeration pipelines, which serve to transport generated artificial cold through a heat transfer medium from the place of its production to the place of consumption. Correctly selected and properly installed thermal insulation has a direct impact on energy efficiency and the length of the safe operation of pipes under unfavorable temperature and humidity conditions. High-quality installation of pipe insulation significantly reduces the wear and tear of refrigeration communications, minimizes the risk of freezing of pipes, helps reduce the frequency of replacement of failed individual sections of pipelines and shut-off and control valves. The article analyzes the advantages and disadvantages of a number of heat-insulating materials, and also examines the features of the installation and operation of heat-protective structures based on them. Modern thermal insulation materials and products based on foamed synthetic rubber of the “RU-FLEX” brand (Russian full-cycle production using domestic technologies and raw materials), developed and produced within the framework of the main provisions for import substitution of State Program No. 328 “Development of industry and its improvement” are presented in detail. competitiveness" dated April 15, 2014

Development

M.: MOSCOW ORDER OF LENIN AND ORDER OF THE RED BANNER OF LABOR AGRICULTURAL ACADEMY NAMED AFTER K. A. TIMIRYAZEV

The purpose of the study is to, based on a study of the patterns of development of agro-industrial integration, their theoretical analysis, practical generalization of the experience of forming self-supporting relations in the fruit and vegetable subcomplex, to identify the main directions for improving economic accounting in the system of agro-industrial production

DEVELOPMENT OF AGROINDUSTRIAL INTEGRATION Specialty 08.00.22 - Economics, planning and management organization<...>In modern conditions, the successful development of agricultural production is closely connected<...>In the draft of the Main Directions of Economic and Social Development of the USSR for 19££-1EE0. to for a period<...>:and prediosilkpmya developed agro-industrial zntegrapagl are such \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ss the social division<...>1 integration. more developed.

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According to the electronic questionnaire "Passport of the Oncology Dispensary", monitoring of the effectiveness of providing oncological care to the population of 20 regions of the Russian Federation that began implementing state health care development programs in 2009 and 2010 was carried out. An assessment is made of the development of the material and technical base and personnel of the oncology service, the effectiveness of preventive measures in regions with a total population of more than 31 million people. The development and implementation of preventive programs at the federal and regional levels, the intensification of the work and number of examination and primary oncology rooms based on treatment and preventive institutions makes it possible to increase the detection of patients with early stages of the disease, which significantly affects the effectiveness of specific treatment and a favorable prognosis.

DEVELOPMENT OF ONCOLOGICAL CARE IN THE RUSSIAN FEDERATION IN THE LIGHT OF IMPLEMENTATION OF STATE PROGRAMS OF THE FSBI<...>assistance to the population of 20 regions of the Russian Federation that have begun implementing state development programs<...>An assessment was made of the development of the material and technical base and personnel of the oncology service, the effectiveness<...>Cancer risk factors include four general behavioral factors: tobacco smoking, unbalanced<...>Regional healthcare development programs are financed through subsidies from the Federal

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No. 4 [Agricultural Economics. Abstract Journal, 2009]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

segment of the economy.<...>The latter are implemented under different trademarks depending on the consumer segment targeted<...>Positioning of manufacturers in different price segments occurs through the promotion of products with<...>segment of the economy.<...>Positioning of manufacturers in different price segments occurs through the promotion of products with

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An analysis of the prevalence of road traffic injuries in the region was carried out, the degree of coverage of the population of the region with specialized medical care in trauma centers of levels I, II and III was studied, and the effectiveness of their activities was assessed. The data obtained indicate consistently high rates of road traffic injuries and mortality from them. Problems associated with the functioning of trauma centers as a unified system have been identified, which requires the introduction of operational monitoring of their work, as well as management decisions aimed at optimizing the process of interaction between trauma centers and between medical organizations that do not have trauma centers in their structures. Keywords: road traffic injuries; road traffic accidents: monitoring; trauma centers.

road traffic injuries (RTI) in the Russian Federation (RF) exceeds similar indicators of economically developed countries<...>higher than the target indicative indicator (3.9 cases) of the State program of the Russian Federation "Development<...>the value of the indicative indicator established by the State program of the Russian Federation "Development<...> [email protected] In the document "Strategy for the development of medical science in the Russian Federation for the period until 2015

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No. 1 [Agricultural Economics. Abstract journal, 2010]

The quarterly abstract journal has been published since 2000. Published jointly with VNIITEIAgroprom. The annual volume is about 1000 publications. The publication is a reference manual for scientists and agricultural specialists, as well as librarians and workers of scientific and technical information agencies. The RJ includes scientific, research and production, regulatory and technical information about the most significant articles from serial domestic and foreign publications and thematic collections that address economic problems in various sectors of agriculture and the food industry.

<...>Carrying out market segmentation by identifying the target segment and assessing market capacity.<...>The capacity of the domestic wine market in 2005 was 47 million liters, and the premium class segment was no more than 4%<...>At the same time, the lowest competition was observed in the segment of meat and dairy products and grain.<...>Carrying out market segmentation by identifying the target segment and assessing market capacity.

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The article substantiates the relevance of developing the Concept for the development of palliative care for children and adolescents, analyzes the legislative and regulatory framework, international documents, and scientific research on this problem. The situation in the regions of the Russian Federation regarding the organization of palliative care for children and its forms, the provision of medicines and special equipment, and the professional education of specialists has been studied. Based on 2012 data, the need for palliative care among children in Russia was calculated. Based on the study, measures were identified for the development of a palliative care system for children and adolescents in the Russian Federation, which will form the basis of the national Concept as a necessary condition for creating an effective and efficient service.

V.Yu.1, Savva N.N.2,3,4, Krasko O.V.5, Kumirova E.V.2,4,6, Prityko A.G.3 BASIC PRINCIPLES OF THE CONCEPT DEVELOPMENT DEVELOPMENT OF TOOLS AND CREATION OF MATERIAL AND TECHNICAL BASE OF COMMUNISM IN THE USSR

The development of tools, like development in nature and society, is carried out from lower to higher,<...>What are the ways to improve the development of tools?<...>in the North, accelerated development of electrification, chemicalization, electronics, etc.<...>development of productive forces and maturity of production relations.<...>about productive forces are vital at this5 stage of historical development.

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The article discusses such an important aspect of the implementation of a gas project as staffing. The gradual depletion of traditional gas fields observed today leads to the fact that more and more unconventional sources of hydrocarbon production located in hard-to-reach regions of Russia are being brought into circulation. Fierce competition in the global energy market is pushing Russian oil and gas companies to search for effective and balanced solutions, in particular in the field of staffing, without which multimillion-dollar investments in the industry may subsequently become uncompetitive. For the successful implementation of remote gas projects, it is necessary to fulfill a number of tasks set in the article, as well as approbate world experience in Russian realities. Using the example of the Kamchatka Territory, demographic and migration flows that provide personnel potential, problems of the region, as well as possible ways to solve them are considered.

Thus, the issue of finding, retaining and developing personnel is the same priority as, say<...>Thus, the development of modern oil and gas education should not be concentrated in the area<...>Firstly, this is the development of the material base, infrastructure and equipment.<...>ON APPROVAL OF THE STATE PROGRAM "DEVELOPMENT OF GAS SUPPLY AND GASIFICATION OF THE TOMSK REGION FOR 2013<...>PASSPORT OF THE STATE PROGRAM "DEVELOPMENT OF GAS SUPPLY AND GASIFICATION OF THE TOMSK REGION FOR 2013–2018

Human civilization is in the stage of transition from an industrial-market to an information-network economy, to a general information-network universalization and globalization, which can be called the era of a global information-network, bio-quantum society. In modern conditions, a new information technology neuro-network era has begun, which leads to the formation of an integrative mega-network “Neuronet”, the technological core of which is global, network, hybrid, computer-socio-neuromorphic interfaces. The core of the industrial trend is networking, digitalization and cyberization of industry, industrial Internet, robotization, 3-D design, printing and design. Digital technologies are seen as a powerful accelerator of global industrial productivity growth.

Under the influence of the latest energy-network, nano-bio-technological era, the active formation of a qualitatively new energy-network economy is underway. The latest energy-network technological trend, which is currently dynamically unfolding throughout the world, leads to a transformation of the structure of the traditional economy, to a qualitative transformation of all spheres and aspects of life, and a change in the content of the entire diverse system of relations of modern human society.

Advanced neural network technologies are designed to ensure victory in the increasingly hypercompetitive struggle. With the advent of the information-network era, the old industrial-market paradigm must be replaced by a new information-network paradigm of the programmed development of human society. The old economic theory “economics”, which described the patterns of the industrial-market era, should be replaced by a new meta-discipline “electronic neural network economics” - the theory “neuroeconomics”, which adequately describes and explains the new realities of the information network era.

The technological basis of the nano-bio-technological structure is the neuro-technological platform “Neuronet”, which represents a new generation global neural network based on integrative neuro-computer networks and socio-neuromorphic interfaces. The rapidly developing global neuro-computer network “NeuroInternet”, which has network socio-neuromorphic characteristics, is qualitatively transforming the nature and content of relationships and connections between people in a modern information-network society.

Electronic neural network economy (energy network economy)": the essence of the concept

In the context of the dynamic development of information neural network technologies, a new quality of economy is emerging, which can be called “Electronic neural network economy (neural network economy)”, which is characterized by the emergence of a number of new patterns, mechanisms of functioning and regulation and the emergence of qualitatively new neuro -network processes, products, services and effects.

Energy-network economy is a global electronic network, socio-neuromorphic economic system, which has an integrative, complexly organized distributed, multi-level structural and functional organization, the institutional matrix of which includes integrative network multi-level (nano-, micro-, meso-, macro- and mega-) communities of producers, consumers, intermediaries and managers, as well as institutions planning, coordination, regulation and control, ensuring the receipt of diverse energy network effects, the implementation of hyper-competitive advantages and the protection of rights to new energy network objects of intellectual network property.

In the process of developing a new way of life and the spread of neuro-nano-network technologies, new types of network activities are emerging and fundamentally new innovative technological niches and clusters are being formed: neuro-nano technologies; network neural interfaces, new ways of obtaining clean energy from the surrounding (structured) space; nanomolecular modeling and design of bio-nano materials and bio-nano mechanisms with programmable characteristics; strategic multi-level, neural network thinking, education and healthcare; methods of target matrix programmed management in conditions of chaos, risk and uncertainty; global self-learning information and intelligent systems. All of them are system-generated, integrative network clusters, characteristic of the neural network, nano-bio-technological structure, ensuring the realization of the hyper-competitive advantages of global innovative leaders.

Such new system-generated, integration-network clusters (platforms) are subsystems of the emerging global integrative system of a hypercompetitive information-network economy. In the new conditions, the basic method of production, distribution, exchange and consumption becomes predominantly information-network, new energy-network market segments and niches appear in the structure of the global economy. In general structure emerging grid economy includes the following elements (segments):

• global network neural interfaces; creation on the basis of neurotechnology of artificial self-learning intelligence of network neural interfaces of distributed-integrated systems for input and output of information through encephalograms and biological systems feedback people in all spheres (economics, communications, everyday life, science, education, culture), nano-miniaturization of computer devices;
• virtual network worlds and worlds of augmented virtual network reality, based on cloud energy network technologies;
• neural network economy and neural network money; the development of the NeuroInternet and neuronano technologies in the future will lead to the formation of an integrated neural network economy, as well as the abolition of national monetary units and the creation of a unified global electronic network payment system, the basis of which will be a single world electronic monetary unit - electronic neural network money (2035);
• neuroindustry; internet of things; 3D printing and copying of nano-materials. nano-devices and nano-chips in most industries, as well as in construction, food and light industries;
• neuromedicine; neuronanomolecular biomaterials; bionanomolecular modeling and design of bionanomechanisms and drugs with programmable characteristics; the largest and fastest growing segment of Neuronet;
• neurocommunications; massive development of various neural networks (industrial, commercial, household, social, educational, managerial, etc.), the spread of neuromarketing as the most important tool for analyzing economic behavior, consumer demand and electoral behavior;
• neural network employment; remote types of employment through global integrative distributed energy networks; biometric work time recording systems; replacement of human professions with network robots (bots), which will lead to the disappearance of traditional professions;
• neuroscience and neuroeducation; creation of artificial intelligence systems, increasing the volume and speed of information transfer, knowledge acquisition; the introduction of devices to enhance memory and analyze the use of brain resources, the development of forms of learning through a neural network, the widespread use of neuro-helmets for the use of virtual reality for education;
• neuro-entertainment and neuro-sport, mass distribution of games with neural interfaces, multiple enhancement of human cognitive abilities, decoding of neuropsychic focuses of brain activity;
• neuroassistants as elements of a neuro-computer intelligence system; widespread use of hybrid neuro-computer intelligence, increasing people's productivity through the use of personal and collective neuroassistants, the spread of self-learning Deep Learning algorithms;
• neural network control; structures of electronic neural network government, methods of matrix network neuro-programmed management of government agencies, businesses, individuals, groups and society; biometric authentication platform and digital signature with biometric activation;
• neural network (information wave) weapons and neural network (information) security.

Formation of new innovative segments of the NeuroNet market

Currently, new innovative segments are being formed Neuronet market. Neurocommunications and various neural networks (industrial, commercial, household, social, scientific, educational, management) will receive massive development. The most important structure of the Neuronet are global network neural interfaces. Its basic elements are: the creation of neuro-controlled robotic systems, neuro-computers, nano-miniaturization of computer devices; development of computing and intelligent systems on biomorphic and neuromorphic principles; brain mapping, encoding-decoding of neuropsychic focuses of brain activity; creation on the basis of neurotechnologies of artificial self-learning intelligence, network neural interfaces, distributed integrated systems for input and output of information through encephalograms and biofeedback systems of people in all spheres (economics, communications, everyday life, science, education, culture, management), creation of interfaces for managing objects of the real and virtual world (Internet images, Internet things, Internet persons), including macro-, micro- and nano-robots. The number of physical objects connected to the Internet is projected to increase to 50 billion by 2020, and the long-term economic opportunity and market size of the Internet of Things is projected to grow to $15 trillion.

Going active work on the implementation of projects for introducing a neural interface; creating a quantum communications infrastructure to ensure secure communications; a new type of telecom operator for unmanned systems; national infrastructure for storing personal data of users in a secure environment; national infrastructure for turnover management intellectual rights to digital content; national biometric authentication platform and digital signature with biometric activation. According to experts, by 2020 the volume of neuro-Internet services will amount to more than 100 billion US dollars. It is predicted that by 2035 the Neuronet market size will be about 2 trillion. dollars.

Formation of the market and market-network infrastructure of the Internet of Things (IoT)

Active formation of the market and market network infrastructure is underway internet of things (IoT) . Thus, Otkritie Bank will act as a partner in the technology stack of the Internet Initiatives Development Fund for the Internet of Things and will focus on such areas as Smart City and Industry 4.0. The technology stack for the Internet of Things is part of the large work of the Internet Projects Development Fund to develop domestic technologies in the field of IoT and the industrial Internet. The most mature projects of the IIDF are ready to provide investments of up to 320 million rubles, as well as assistance in scaling their business and reaching large strategic customers from various sectors of the economy. Work with projects is expected in several directions at once: creating client offers based on Big Data (for example, joint launch of new marketplaces), studying user behavior, managing the level of credit risk, as well as promoting and targeting campaigns in digital channels.

Virtual network worlds and worlds of augmented virtual network reality

A completely new large-scale type of business and living environment will emerge — virtual network worlds and worlds of augmented virtual network reality, based on developed artificial intelligence systems and cloud energy network technologies. For example, Google supported a British startup called Improbable. Founded by two Cambridge graduates and backed by $20 million from Andreessen Horowitz, Improbable offers... new way building virtual worlds, including not only immersive games like Second Life or World of Warcraft, but also giant digital simulations of real cities, economies and biological systems. The idea is that these virtual worlds can maintain their integrity while existing on a virtually unlimited number of computers, so they can expand to unprecedented sizes and reach new levels of complexity. The new hypercompetitive technology is called SpatialOS. SpatialOS is a cloud computing service for creating virtual worlds, whether it runs on desktop computers or virtual reality headsets such as the Oculus Rift. The service works in conjunction with Google Cloud Platform.

The peculiarity of virtual network reality is that it will a virtual reality on-demand.

Development of neuro-industry, neuro-medicine, neuro-education and neuro-science

Will be developed neuro-industry, including a number of new technological niches and segments: neuro-nanodevices and mechanisms, hybrid systems based on the combination of biological and nanotechnological elements and materials; 3D printing and copying of macro-, micro- and nano-materials, nano-devices and nano-chips in most industries, as well as in construction, food and light industries. For example, in May 2016, Airbus introduced the world's first 3D-printed mini-plane, and in the UAE, the world's first 3D-printed office building.

Will receive rapid development nneuro-medicine, the structural elements of which are: gene and cellular correction of the brain; use of biomarkers; math modeling diseases; treatment of central nervous system diseases; diagnosis and treatment of senile diseases and mental disorders; neuro-medical technology - creation of neuroexoskeletons, bionic prostheses; control of artificial limbs; massive use of artificial organs (for example, an artificial retina, which is an electronic implant, allows people to partially restore vision, while the chip sends the generated digital video signal directly to the brain, bypassing the patient’s damaged retina); neuro-nanomolecular biomaterials; neuro-nanomolecular modeling and design of bionanomechanisms and drugs with programmable characteristics. Today this is the largest and fastest growing segment of Neuronet.

New quality will be received neuro-education and neuro-science. Based on neural networks, a person’s cognitive abilities will be greatly enhanced; increasing the volume and speed of information transfer and knowledge acquisition; introduction of devices to enhance memory and analyze the use of brain resources. New forms of learning through a neural network will be developed; virtual research and virtual simulation; computer-network hybrid, socio-neuromorphic research communities, groups, laboratories; massive use of neuro-helmets for the use of neuro-virtual reality ( virtual spaces, libraries, databases) for education and advanced training.

Currently, a large neural network has begun to be implemented in Russia innovative project in the field of education - foresight project “Education 2030”. In Russia, a coordinated network of leading scientific and technological centers of Russia in various fields of neuroscience has been created and operates, connecting universities, research institutes and high-tech production. The postgraduate training program in the field of neurobiology (Biotechnologies in Neurosciences - “BioN”) was created on the basis of graduate schools of leading universities in Russia. Within the framework of the National Network of Graduate Schools in Biotechnology in Neuroscience, BION was created and operates Russian School of Postgraduate Education in the Field of Neuroscience. The postgraduate training program in the field of neurobiology (Biotechnologies in Neurosciences - “BioN”) was created on the basis of graduate schools of leading universities in Russia - Moscow State University, St. Petersburg State University, Nizhny Novgorod University, Southern Federal University together with the Physico-Technical Institute (St. Petersburg ); Physics and Technology Center for Research and Education.

The development of the option is of great practical importance « neuroassistants", representing elements artificial neuro-computer intelligence systems. This involves the widespread use of hybrid neuro-computer intelligence, increasing the productivity of people through the use of personal and collective neuro-assistants, and the spread of self-learning Deep Learning algorithms.

Important segments of the neuronet that will develop in the future are neuro-sport, neuro-tourism, neuro-entertainment(for example, the mass distribution of games with neural interfaces).

Creation of an integrative neural network control (and security) system

Of particular importance is the creation of an integrative system neural network control (and security), including the creation of an extensive network of electronic state and matrix-network neuro-programmed management of government agencies, business, education, individuals, groups and society; development and implementation of embedded nanocomputing devices with sensors and actuators (automatic control or regulation system devices that influence the process in accordance with received command information) for interaction with the surrounding techno-, social- and natural environment, including receiving, processing and extraction necessary information about the state of controlled objects; neuro-control of psychosocial, cultural and leisure, housing and everyday space.

According to the Agency for Strategic Initiatives, five new draft “road maps” of the markets of the National Technology Initiative (Neuronet, Aeronet, EnergyNet) were approved on December 15, 2016 at a meeting of the Interdepartmental Working Group under the Presidium of the Council for Economic Modernization and Innovative Development of Russia. Previously, the Interdepartmental Working Group approved 6 NTI roadmap projects: NeuroChat, CoBrain-Analytics, Digital Model of a Typical Region, e-Navigation, a web simulator for ship management, a portal with satellite geodata.”

Development of new types and forms of neural network employment

The formation and development of new types and forms of neural network employment is underway. New remote types of employment will appear, which will provide the opportunity for creative, distributed employment through global integrative distributed energy networks. Biometric time recording systems for workers and employees are becoming widespread. Human professions will be replaced by network robots (bots), which will lead to the disappearance of traditional professions and the massive release of people. Technological advances are projected to lead to the disappearance of 5 million jobs in developed countries over the next four years.

A biometric working time recording system is being developed. For example, according to the Russian biometric portal, the company BioLink Solutions announced that the biometric system for recording working hours and access control BioTime, developed and supplied by it, is included in the “Unified Register of Russian Programs for Electronic computers and databases" in accordance with the order of the head of the Ministry of Telecom and Mass Communications of Russia Nikolai Nikiforov dated December 14 No. 253. According to the Decree of the Government of the Russian Federation dated November 16, 2015 No. 1236 domestic software products included in the mentioned register have priority over other developments in procurement for state and municipal needs. “The BioTime system was created in Russia and fully takes into account both domestic personnel management practices and the peculiarities of the corresponding business processes (for example, non-standard work schedules, personnel movements, outsourcing, differences in the calculation of wages for work during regular and overtime hours, night hours, weekends and holidays). Biometric time tracking and access control BioTime is already used by more than 7,500 companies and 360,000 of their employees.

Biometric time and attendance system BioLinkBioTime ( http://www.biolink.ru) introduced MAKIZ-PHARMA LLC, which produces high-quality medicinal products of more than 40 types and conducts its activities in accordance with GMP standards - the industry code of norms, rules and guidelines for pharmaceutical production.

The head of the American office of the Life.SREDA fund believes that the traditional venture investment model is bringing less and less profit and has exhausted itself. Electronic network financial technologies (user identification systems, virtual banks and P2P loans) are actively beginning to be introduced and developed in Russia.

Pefin, an online platform using artificial intelligence technology, analyzes data such as inflation and tax levels to show the user what their financial situation will be in the future. Pefin can sync data with a person's financial institution and show how much they can spend and invest. The service also calculates when a user might actually retire or have a child, and how these events might affect each other. The Wallet.ai service, based on the data surrounding a person, manages his finances.

In November 2014, Goldman Sachs invested $15 million in Kensho Technologies, a company that creates robots that can answer “complex financial questions.” Financial conglomerate UBS Group has partnered with Singapore-based Sqreem Technologies, which uses artificial intelligence to provide personalized advice to wealthy bank clients. In 2014, the Swedish bank Swedbank launched the intelligent assistant Nina. According to bank representatives, within a year after the launch, the assistant conducted 30 thousand conversations monthly - about 80% of all calls the bank receives. In 2016 financial companies Santander and HSBC announced the launch of voice-activated apps that will allow users to hear not only basic information about their card spending, but also conduct transactions and report card loss. In the same year, the Royal Bank of Scotland announced the start of testing the Luvo assistant, which will help bank employees answer customer questions. In June 2016, Kasisto launched KAI, a smart bot that can fulfill customer requests via SMS, Facebook Messenger and Slack. The first to use the bot will be the Royal Bank of Canada.

Banks Goldman Sachs, Morgan Stanley and financial conglomerates Citigroup and UBS Group have begun exploring ways to implement artificial intelligence technologies for recruiting. According to Reuters, banks hope AI will help avoid employee turnover and reduce hiring costs.

Formation of an electronic neural network payment system

In the future, the development of the Neuro-Internet and neural network technologies is aimed at the formation of an integrative neuro-network economy, and will also lead to the abolition of national payment systems and national monetary units and the creation of a unified global electronic neural network payment system, the basis of which will be a unified world electronic money unit - electronic neural network money. Development expected segment "FinNet", including distributed financial systems and cryptocurrencies issued based on blockchain technology.

For example, in the USA there is an online service StocksNeural, which is based on the use of artificial neural networks and technology Deep Learning(deep machine learning) predicts price movements for stock market instruments (stock price trends) and offers recommendations for their purchase or sale in the short term with fairly high accuracy.

The Swiss bank UBC with the support of the Spanish bank Santander, the German bank Deutsche Bank, the American Bank Bank of New York Mellon Corporaeion and the British broker ICAP intend to release a new digital currency based on blockchain technology. From 2018, participants are ready to start commercial use new digital currency.

Ecuador is the first in the world to introduce a digital currency, which involves abandoning metal and paper money. Called new system The Sistema de Dinero Electrónico (electronic money system), first introduced by the state in December, allows qualified users (a small number of people) to open accounts in the system and work with digital currency as with regular money. Now Ecuador, with a population of 16 million, is the first country with a national digital currency and a corresponding payment system. Electronic payment system Ecuador is similar to M-Pesa, Vodafone's mobile payment service. The leadership of the country's central bank stated that working with digital currency does not require a mandatory connection to the Internet. In addition, digital money can be replaced with real dollars at any time. On this moment the government has signed several agreements with major operators mobile communications South America.

Conclusion

In our opinion, we can formulate a completely logical conclusion that a scientific direction based on interdisciplinary methodology. dedicated to the study of the energy-network economy with its inherent cloud energy-network effects, is new main route development of world science in the 21st century.

Hello! In this article we will talk about such an important stage of working with the market as segmentation.

Today you will learn:

• What is market segmentation?
• What principles and criteria of segmentation exist;
• What methods can be used for market segmentation.

The concept of “Market Segmentation”

Modern business is impossible without, and marketing is impossible without segmentation. It is impossible to satisfy the entire market with one product.
Consumers differ from each other in demographic characteristics, social status, purchasing power, behavioral factors and, as a result, needs. This forces entrepreneurs to divide markets into segments.

Segment - a group isolated from the entire population of consumers (market), whose individuals have common characteristics and react equally to various elements of the marketing mix.

Market segmentation – the process of identifying consumer segments in the market.

Let us highlight the main goals of market segmentation:

• More accurate identification and better satisfaction of the needs of the target audience;
• Increasing the competitiveness of the organization;
• Minimizing costs by concentrating efforts on the target segment.

Market segmentation criteria

The main criteria for the market segmentation process include:

• Sufficient volume of allocated segments. It must provide profitability;
• The segment must be quantifiable;
• Consumers within a segment must be similar in several ways and different from consumers in other segments;
• The selected target segment must be accessible to the company (sales and promotion channels);
• The need to assess the level in the segment;
• Possibility of full satisfaction of needs

Based on these characteristics, it is necessary to evaluate the segments identified in the market in order to select target segments for the enterprise.

Stages of market segmentation

There are three main stages of market segmentation. Let's look at each of them.

1. Segmentation. This stage involves a general analysis of the market and identification separate groups, differing from each other in some way. Segmentation can be represented in the form of three sequential steps:

• Selection of criteria and segmentation factors. Segmentation factors depend on the product, company, industry and market in which the company operates;
• Search for segments and market niches. On at this stage market segments are identified;
• Description of segments and market niches. This stage is characterized by a primary analysis of the selected segments.

1. Selecting a target segment. At this stage, it is necessary to conduct a full analysis of the selected segments according to the principles of segmentation. As a result, we should get target segments. The second stage is presented in the following steps:

• Segment assessment based on segmentation principles;
• Setting goals for selected segments. Goals include desired market share, sales volume, product offering, pricing, communications messages and distribution channels.

1. Positioning of products in selected segments includes the following steps:

• Identification of the key needs of each segment;
• Choosing a product positioning strategy for a specific segment;
• Drawing up a marketing plan for each segment with a detailed study of each element of the marketing mix (product, price, distribution, promotion).

Let's take a closer look at the product positioning process.

Positioning should be based on one of the following criteria:

• The degree of rationality of the consumer's purchase;
• Competitive advantages of the product that constitute value for the target consumer;
• Benefits of your product (cost-effectiveness of use, availability of service, etc.);
• Degree of product specificity;
• Product innovation;

Based on these criteria, you can choose one of the following product positioning strategies:

• Positioning for a specific audience (young mothers, motorcyclists, cyclists);
• Positioning on the functional features of the product (“Imunele” protects the immune system);
• Positioning to distance itself from competitors (“Cirque du Soleil”);
• Positioning on a famous person. This could be the owner of the company (Steve Jobs) or the face of advertising campaigns, an official representative;
• Positioning on a separate product component (professional camera in an Apple smartphone);
• Positioning on product innovation (you offered a completely new product or it was the first on the market);
• Positioning on a special service process (Restaurant “In the Dark”).

Principles of market segmentation

When considering the principles of market segmentation, it is advisable to separate the market for consumer and industrial goods, since the principles of segmentation for each of them differ.

Principles of segmentation in the consumer goods market

Let's present the data in the form of a table.

Principle	Description
Territorial	Division of consumers by territorial basis: country, region, city, district, street
Demographic	Segmentation by gender, gender, marital status, nationality, education, and so on
Socio-economic	Segmentation by income level, social status, position, level of education, and so on
Behavioral	The behavioral criterion divides the market into consumer groups with different purchasing motives, lifestyles, and interests.

It is most effective to segment based on several principles, such as geographic and behavioral.

Principles of segmentation in the B2B market

The industrial market has its own characteristics when segmenting. The industrial goods market is represented by a limited number of large consumers, which changes a lot in the process of its segmentation.

Principle		Description
Territorial	Regional location of the company	Territorial location involves dividing the market into territorial units: state, region, city, district
	Climatic conditions of the consumer company	For many product categories, this is a very important segmentation criterion. If you sold the device to a region with an average temperature of -30, and it is designed to work in temperate latitudes, then you will incur a loss and accept consumer dissatisfaction
	Economic indicators of the development of the region of the consumer company	This criterion reflects the prospect of cooperation. You can't offer premium products to poor regions
Type of consumer goods market	Manufacturing commercial market	Uses your product in its production
	Market of commercial organizations	Resells your product without changes
	State market	State procurements
	Institutional market	Procurement of government institutions: universities, schools, hospitals
	international market	Foreign procurement, export
Industry affiliation of the consumer		For example, oil industry, manufacturing, wood processing industry
Economic state of the industry		This criterion reflects the prospect of cooperation
Economic consumer criteria	Buyer size	Giant enterprises (corporations), large enterprises, medium enterprises, small consumers
	Volume of purchase	Can be large, medium and small
Procurement process	Number of decision-making group	These criteria relate to a specific buyer and relate to the criteria for micro-segmentation of the industrial goods market
	Composition of the decision-making group
	Stages of the procurement process
	Criteria by which the buyer makes a purchasing decision

Market segmentation methods

There are four main methods of market segmentation. Let's look at each of them.

Grouping method . This is the most common method of market segmentation. It involves a simple division of the market into groups of consumers that differ in some characteristics. For example, the dark chocolate market can be divided into the following groups: men, women and children.

Market division based on benefits involves highlighting the benefits that a product carries and identifying groups of consumers in the market for whom these benefits will be of the greatest value. For example, the benefits of dark chocolate are healthfulness, absence of severe harm to the figure. Thus, we highlight a segment that monitors their health and the health of loved ones and people.

Functional map technique , when each product benefit is allocated to a specific group of consumers. For example, chocolate - sweet - is beneficial for children, does not harm the figure - for women, nutritious - for men.

Multidimensional market segmentation. In this case, the market is divided according to several segmentation criteria at once.

Example of consumer market segmentation

Situation: we make curly natural soap with peach aroma at home (Moscow, Tverskoy district). The production scale is small, so we will work on the consumer market.

IN in this example we will use a multidimensional market segmentation model. We will carry out segmentation based on three criteria – socio-economic, demographic and behavioral.

We immediately identified the Central Administrative District of Moscow as a territorial segment, since we are not able to deliver soap to other territorial units.

Demographic principle (gender)	Behavioral factor	Socio-economic principle (income level as the most important factor)
	As a gift	High earnings
	As a gift
	As a gift	Average earnings
	As a gift
	As a gift	Low earnings
	As a gift

Thus, we received 9 consumer segments. To select the target segment, we provide data about our product. Soap with peach aroma, average production volume is 50 pieces per month, variable costs per unit of goods are 80 rubles, fixed costs are 200 rubles per month. The shape and color of the soap is chosen by the client. No delivery, pickup only.

The segment of wealthy men and women is not accessible to us due to our product distribution system. The distribution system does not allow us to fully offer goods for personal use, since in this case, the consumer purchases no more than three units of goods and it is beneficial for him to purchase all personal hygiene products in one place.

Thus, the most acceptable segments for us will be men and women with average and low incomes who want to purchase soap as a gift.

As a product offering, we can create gift baskets with soap of various shapes and colors and differentiate them by price.