Company Mobile TeleSystems(MTS) is the largest mobile operator in Russia and the CIS countries and is one of the ten largest cellular operators in the world in terms of subscriber base and market capitalization. Together with its subsidiaries, the company serves more than 85 million subscribers in Russia, Armenia, Belarus, Ukraine, Uzbekistan, and Turkmenistan.
History of the company's development. The MTS company was founded in October 1993 by OJSC Moscow City telephone network"(MGTS), Deutsche Telecom (DeTeMobil), Siemens and several other shareholders as a closed joint stock company.
Four Russian companies owned 53% of the shares, two German companies - 47%. At the end of 1996, AFK Sistema acquired the stake from Russian shareholders, and DeTeMobil bought the shares of Siemens.
Starting in the Moscow license zone in 1994, MTS in 1997 received licenses and began to actively develop in the Tver region, Kostroma and the Komi Republic. In 1998 MTS bought the Russian Telephone Company and together with it acquired licenses to build a network in the Smolensk, Pskov, Kaluga, Tula, Vladimir and Ryazan regions. By participating in the work of the ReCom company, MTS began building a network in the Bryansk, Kursk, Oryol, Lipetsk, Voronezh and Belgorod regions. The agreement concluded with the Rosiko company allowed MTS to develop the GSM‑1800 standard in another 17 regions of central Russia and 11 regions in the Urals.
March 1, 2000 As a result of the merger of MTS CJSC and RTK CJSC, the Open Joint Stock Company Mobile TeleSystems was formed. In the same year, the company entered the world stock markets. Since June 30, 2000, MTS shares have been listed on the New York Stock Exchange (in the form of American Depositary Receipts) under the symbol MBT.
In 2000 The MTS network began operating in the Amur and Yaroslavl regions, as well as in the Republic of Udmurtia.
In 2001 the company entered the north-west of Russia by acquiring the Telecom XXI company; in the same year, MTS expanded its network to seven more regions of Russia.
In April 2002 MTS acquired the largest operator in the south of Russia, Kuban GSM, which made it possible to include the country's main resorts in the MTS network. In October, MTS strengthened its presence in this region by announcing the purchase of another operator in the Southern Federal District - Dontelecom.
In the same year, MTS strengthened its position in the Urals through the acquisition of a local operator in Bashkortostan and the construction of networks in Perm and Chelyabinsk.
In 2002 MTS networks were launched in Murmansk, Tambov, Arkhangelsk, Vologda, Tyumen, Nenets Autonomous Okrug Republic of Karelia and Altai.
In October 2002, the company expanded its licensing portfolio by acquiring Bit LLC, which brought MTS licenses to provide GSM-900 mobile communication services in four regions of Russia - Tuva, Sakhalin Region, Chukotka Autonomous Okrug and the Republic of Kalmykia.
In June 2002 MTS launched a network in the Republic of Belarus.
In August 2003 MTS has completed the acquisition of 100% shares of UMC, the leader in the Ukrainian mobile communications market.
In 2003 MTS became the owner of a controlling stake in the largest operator in Tatarstan, TAIF-TELCOM. In addition, as a result of a series of transactions, MTS became the owner of 50% of the shares of Primtelephone (Primorsky Territory and Siberia), 50% of Astrakhan Mobile (Astrakhan Region), 50% of Volgograd Mobile (Volgograd Region).
In accordance with the consolidation strategy, the company increased its participation to 100% in the Kuban GSM company, to 88.5% in the Siberian Cellular Systems-900" (Novosibirsk region, Altai Republic), up to 99.85% in the Uraltel company (Sverdlovsk region).
Along with the acquisition regional operators cellular communications, MTS continued building its own networks and in 2003 carried out their commercial launch in the Orenburg and Saratov regions, in the Altai Territory.
In 2003 MTS acquired 100% of the shares of a number of leading regional cellular operators: Sibchallenge ( Krasnoyarsk region, Republic of Khakassia, Taimyr Autonomous Okrug), Tomsk Cellular Communications (Tomsk Region), MarMobile GSM (Republic of Mari El).
IN February 2004 the licensed territory of MTS OJSC and its subsidiaries expanded to the entire territory of Russia, with the exception of the Penza region and the Chechen Republic.
In 2004, MTS began providing cellular communication services in the Irkutsk, Samara, Ulyanovsk and Kemerovo regions, the republics of Yakutia, Sakha, Buryatia, Chuvashia, Mari El, Mordovia; in the Stavropol Territory, Kamchatka and the Magadan Region, as well as, thanks to the acquisition of Sibintertelecom, in the Chita Region and the Aginsky Buryat Autonomous Okrug.
In March 2004 increased its share to 99.5% in CJSC Siberian Cellular Systems - 900 (SSS-900), in April increased its share to 91% in OJSC Mobile Systems Communications (MCS) in the Omsk region, acquired a controlling stake in Telesot-Alania, a cellular operator in the Republic of North Ossetia.
In 2004, she increased her share in CJSC Far Eastern Cellular Systems - 900 (DVSS-900) and OJSC TAIF-TELCOM to 100%. MTS became the owner of 100% of the shares of Primtelephone and CJSC Digital networks Udmurtia - 900 (TsSU-900), CJSC Astrakhan Mobile and CJSC Volgograd Mobile.
On July 16, 2004, MTS announced the acquisition of a 74% stake in Uzdunrobita, the largest mobile operator in Uzbekistan.
In 2005 MTS began providing cellular communication services in Turkmenistan, announcing the acquisition of Barash Communications Technologies, Inc. (BCTI).
In Russia, in 2005, MTS increased its stake in the following subsidiaries to 100%: Horizon-RT in Yakutia, Uraltel, Telesot-Alania, Sibintertelecom, ReCom.
In the same year, MTS began providing cellular communication services in Kalmykia, the Jewish Autonomous Region, the republics of the North Caucasus - Ingushetia, Karachay-Cherkessia and Kabardino-Balkaria; received a GSM‑1800 license in the Chechen Republic.
In 2005 the company has significantly expanded its portfolio additional services and was the first among Russian operators to offer subscribers a range of services based on LBS and RBT technologies.
In April 2006 Leonid Melamed, who previously held the position of General Director of the insurance company ROSNO OJSC, became the President of MTS OJSC.
In May 2006 MTS completed the restructuring of the company, within which the following management levels were created: corporate center, business unit, macro-region, region. The corporate center determines the overall strategy of the company, uniform standards, regulations and management procedures. Business units are responsible for achieving planned indicators (P&L). Macro-regions carry out operational management of the activities of regional branches. Today there are nine MTS macro-regions, each of which unites regional branches in several constituent entities of the Russian Federation.
In June 2006, together with the “First” tariff, MTS presented an updated line of tariff plans, where for the first time the “designer” principle was applied to tariffs without a subscription fee, which allowed users to “assemble” individual tariff plans, connecting at their discretion to basic tariff various services focused on the user profile of a specific subscriber. Developing its tariff portfolio, in 2007 MTS launched a credit system for paying for mobile communications on mass tariff plans based on the “Credit” service.
In July 2006 MTS acquired a controlling stake in Dagtelecom LLC, a cellular operator in GSM standard-900 in the Republic of Dagestan.
IN April 2007 MTS received licenses to build a 3G network in the UMTS format in Russia and Uzbekistan, a license to build a WiMax network in Uzbekistan, and frequencies for providing services in the 3G standard (UMTS) in Armenia.
In June 2007 MTS increased its share in Uzdunrobita, a subsidiary in Uzbekistan, to 100%.
In September 2007 MTS acquired 80% of the shares of the leading Armenian operator K-Telecom CJSC (VivaCell trademark) and entered into an option agreement to purchase and sell the remaining 20% share.
In October 2007 MTS became the first operator in the CIS to launch BlackBerry services. MTS Ukraine subscribers received a protected mobile access to corporate mail, applications and the Internet on modern smartphones BlackBerry.
In December 2007 MTS announced the acquisition of 100% of CJSC Bashcell (trademark BashCell), a mobile operator in the Republic of Bashkortostan.
In 2007, MTS provided communications to all metro stations in Moscow and St. Petersburg, where all MTS communication services, including data transfer services, became available to subscribers.
In January 2008 MTS launched commercial operation of the MTS GSM‑900/1800 network in the Chukotka Autonomous Okrug. Thus, today the MTS network has been put into commercial operation in 82 of the 83 regions of Russia in which MTS has licenses to provide communication services.
In April 2008 Mobile TeleSystems company became the first non-state Internet provider in Turkmenistan.
Key financial indicators of the company in the first quarter of 2008
Consolidated revenue grew 37% year over year to $2.379 billion.
Consolidated OIBDA increased by 30% compared to the first quarter of 2007 to $1.176 billion (OIBDA margin was 49.4%)
Consolidated net income rose 36% year over year to $610 million.
The company's net cash flow in the 1st quarter of 2008 amounted to $632 million
In May 2008 president OJSC Mobile TeleSystems was appointed Shamolin Mikhail Valerievich, replacing Leonid Melamed as president, who became president of AFK Sistema.
Mikhail Shamolin born in 1970. In 1992 he graduated from the Moscow Automobile and Highway Institute. In 1993, he received a second higher education at the Russian Academy of Public Administration under the President of the Russian Federation. In 1996-1997, he completed a training program for senior managers at the Wharton Business School in the field of finance and management.
From 1998 to 2004 he worked at the international consulting company McKinsey&Co. Since 2004, he worked at Interpipe Corporation in Ukraine as Managing Director of the ferroalloy business.
He was invited to MTS in July 2005 to the post of Vice President for Sales and Subscriber Services. On August 15, 2006, he was transferred to the position of vice president, director of the MTS Russia business unit.
On May 29, 2008, the Board of Directors of MTS OJSC appointed Mikhail Shamolin to the position of president of the company.
The material was prepared based on information from open sources
PJSC Mobile TeleSystems (MTS) is a leading telecommunications operator in Russia and the CIS countries. The company's consolidated subscriber base, excluding the MTS Belarus subscriber base, is about 100 million subscribers. MTS and its subsidiaries provide services in the GSM standard in all regions of Russia, as well as in Armenia, Belarus, Ukraine, Uzbekistan and Turkmenistan.
The company provides high quality services voice communication, data transmission and high-speed Internet access, offers new tariff plans and innovative services that meet the diverse needs of a wide range of private and corporate subscribers. Thanks to the extensive network coverage area and roaming agreements, MTS subscribers remain connected in almost all countries of the world, and Internet roaming is available in more than 200 countries. MTS gives priority to customer service and maintenance. The company is developing its own retail network, represented by more than 4,000 showrooms, and has a wide dealer network of sales points throughout the country.
Today MTS is a successful multi-service data-oriented company, providing subscribers with unique converged products and services based on advanced technical solutions. The development strategy of MTS Group for 2014-2016 “3D” (“data, differentiation dividends”) is aimed at strengthening leadership in the Russian telecommunications market through increased penetration of services mobile internet, diversification of services, increasing operational efficiency and investment attractiveness of the company for shareholders.
To achieve its goals, MTS is actively building high-speed mobile networks and developing its own transport infrastructure. At the end of 2014, MTS LTE networks operated in 76 regions of Russia. As part of the GPON project, MTS provided residents of more than 3.5 million apartments in Moscow with the opportunity to connect to a fiber-optic line, which allows them to use fixed Internet at speeds of up to one Gbit/s. In addition, MTS offers fixed FTTB/FTTH solutions in more than 180 Russian cities, and also uses its retail network to increase the penetration of subscriber devices for Internet access, developing its own branded line of affordable smartphones.
Based on synergy with fixed broadband access, MTS customers have access to digital cable television (IPTV and DVB-C), video services, and comprehensive solutions for offices that combine fixed and mobile communications.
MTS is actively developing navigation and telematics services, M2M solutions that are widely used in various sectors of the economy, and is developing new business areas by offering services electronic document management and cloud computing solutions. In close cooperation with MTS Bank, the company provides banking and financial services in its retail network, develops mobile commerce and contactless payment services based on NFC technology.
MTS Group is the undisputed leader in absolute terms of revenue, OIBDA and OIBDA margin among the Big Three operators. The consolidated revenue of MTS Group for the first nine months of 2014 increased to 303.6 billion rubles, the consolidated OIBDA indicator for the first nine months of 2014 increased to 132.9 billion rubles, the OIBDA margin for this period was 43.8%.
MTS is one of the blue chip companies of the Russian stock market and is one of the ten largest mobile operators world in terms of subscriber base size. Since June 2000, MTS shares have been listed on the New York Stock Exchange under the symbol MBT. The largest shareholder of MTS is AFK Sistema, which owns 53.5% of the operator’s shares, about 46.5% of the shares are in free float.
The MTS company was founded in October 1993 by OJSC Moscow City Telephone Network (MGTS), Deutsсhe Telecom (DeTeMobil), Siemens and several other shareholders as a closed joint-stock company. Four Russian companies owned 53% of the shares, two German companies - 47%. At the end of 1996, AFK Sistema acquired the stake from Russian shareholders, and DeTeMobil bought the shares of Siemens.
On March 1, 2000, as a result of the merger of MTS CJSC and RTK CJSC, Mobile TeleSystems OJSC was formed. On April 28, 2000, the Federal Securities Commission of the Russian Federation registered the initial issue of shares of MTS OJSC. In the same year, the company entered the world stock markets. Since June 30, 2000, MTS shares have been listed on the New York Stock Exchange (in the form of American Depositary Receipts) under the symbol MBT.
Having started in the Moscow license zone in 1994, MTS received licenses in 1997 and began to actively develop in the Tver region, Kostroma and the Komi Republic. In 1998, MTS bought the Russian Telephone Company and together with it acquired licenses to build a network in the Smolensk, Pskov, Kaluga, Tula, Vladimir and Ryazan regions. By participating in the work of the ReCom company, MTS began building a network in the Bryansk, Kursk, Oryol, Lipetsk, Voronezh and Belgorod regions. The agreement concluded with the Rosico company allowed MTS to develop the GSM-1800 standard in another 17 regions of central Russia and 11 regions in the Urals.
In 2000, the MTS network began operating in the Amur and Yaroslavl regions, as well as in the Republic of Udmurtia. In 2001, the company continued its regional expansion and entered the north-west of Russia, acquiring the Telecom XXI company; in the same year, MTS expanded its network to seven more regions of Russia.
In April 2002, MTS acquired the largest operator in the south of Russia, Kuban GSM, which made it possible to include the country's main resorts in the MTS network. In October, MTS strengthened its presence in this strategically important region, announcing the purchase of another operator in the Southern Federal District - Dontelecom.
In the same year, MTS strengthened its position in the Urals through the acquisition of a local operator in Bashkortostan and the construction of networks in Perm and Chelyabinsk. In 2002, MTS networks were launched in Murmansk, Tambov, Arkhangelsk, Vologda, Tyumen, the Nenets Autonomous Okrug of the Republic of Karelia and Altai. In October 2002, the company expanded its licensing portfolio: the acquisition of Bit LLC brought MTS licenses to provide GSM-900 mobile communication services in four regions of Russia - Tuva, Sakhalin Region, Chukotka Autonomous Okrug and the Republic of Kalmykia.
In June 2002, MTS launched a network in the Republic of Belarus.
In August 2003, MTS completed the acquisition of 100% of the shares of UMC, the leader in the Ukrainian mobile communications market.
Implementing a strategy of regional expansion, in 2003 MTS became the owner of a controlling stake in the largest operator in Tatarstan, TAIF-TELCOM. In addition, as a result of a series of transactions, MTS became the owner of 50% of the shares of Primtelephone (Primorsky Territory and Siberia), 50% of Astrakhan Mobile (Astrakhan Region), 50% of Volgograd Mobile (Volgograd Region).
In accordance with the consolidation strategy, the company increased its participation to 100% in the Kuban GSM company, to 88.5% in the Siberian Cellular Systems-900 company (Novosibirsk region, Altai Republic), to 99.85% in the Uraltel company " (Sverdlovsk region).
Along with the acquisition of regional cellular operators, MTS continued to build its own networks and in 2003 carried out their commercial launch in the Orenburg and Saratov regions, in the Altai Territory.
In 2003, MTS acquired 100% of the shares of a number of leading regional cellular operators: Sibchallenge (Krasnoyarsk Territory, Republic of Khakassia, Taimyr Autonomous Okrug), Tomsk Cellular Communications (Tomsk Region), MarMobile GSM (Republic of Mari El).
In total, in February 2004, the licensed territory of MTS OJSC and its subsidiaries expanded to the entire territory of Russia, with the exception of the Penza region and the Chechen Republic.
In 2004, MTS began providing cellular communication services in the Irkutsk, Samara, Ulyanovsk and Kemerovo regions, the republics of Yakutia, Sakha, Buryatia, Chuvashia, Mari El, Mordovia; in the Stavropol Territory, Kamchatka and the Magadan Region, as well as, thanks to the acquisition of Sibintertelecom, in the Chita Region and the Aginsky Buryat Autonomous Okrug.
In March 2004, it increased its share to 99.5% in CJSC Siberian Cellular Systems - 900 (SSS-900), in April it increased its share to 91% in OJSC Mobile Communication Systems (MCS) in the Omsk region, acquired a controlling stake a stake in Telesot-Alania, a cellular operator in the Republic of North Ossetia.
In 2004, she increased her share in CJSC Far Eastern Cellular Systems - 900 (DVSS-900) and OJSC TAIF-TELCOM to 100%. MTS became the owner of 100% of the shares of Primtelephone and CJSC Digital Networks of Udmurtia - 900 (TsSU-900), CJSC Astrakhan Mobile and CJSC Volgograd Mobile.
On July 16, 2004, MTS announced the acquisition of a 74% stake in Uzdunrobita, the largest mobile operator in Uzbekistan.
In 2005, MTS began providing cellular communication services in Turkmenistan, announcing the acquisition of Barash Communications Technologies, Inc. (BCTI).
In Russia, in 2005, MTS increased its stake in the following subsidiaries to 100%: Horizon-RT in Yakutia, Uraltel, Telesot-Alania, Sibintertelecom, ReCom.
In the same year, MTS began providing cellular communication services in Kalmykia, the Jewish Autonomous Region, the republics of the North Caucasus - Ingushetia, Karachay-Cherkessia and Kabardino-Balkaria; received a GSM-1800 license in the Chechen Republic.
In 2005, the company significantly expanded its portfolio of additional services and was the first among Russian operators to offer subscribers a range of services based on LBS and RBT technologies.
In April 2006, Leonid Melamed, who previously held the position of General Director of the insurance company ROSNO OJSC, became the president of MTS OJSC.
In May 2006, MTS completed the restructuring of the company, within which the following management levels were created: corporate center, business unit, macro-region, region. The corporate center determines the overall strategy of the company, uniform standards, regulations and management procedures. Business units are responsible for achieving planned indicators (P&L). Macro-regions carry out operational management of the activities of regional branches. Today there are nine MTS macro-regions, each of which unites regional branches in several constituent entities of the Russian Federation.
In May 2006, at the Svyaz-Expocomm 2006 exhibition, MTS presented the updated brand of the company as part of the new end-to-end brand of the Sistema Telecom group of companies. “The visual solution chosen for the end-to-end brand - a simple and timeless symbol in the shape of an egg - very accurately conveys the essence modern technologies: external simplicity, which hides the fascinating complexity of the content,” MTS President Leonid Melamed commented on the event.
In June 2006, together with the “First” tariff, MTS introduced an updated line of tariff plans, where for the first time the “designer” principle was applied to tariffs without a subscription fee, which allowed users to “assemble” individual tariff plans, connecting various options to the basic tariff at their discretion services focused on the user profile of a specific subscriber. Developing its portfolio of tariffs, in 2007 MTS launched a credit system for paying for mobile communications on mass tariff plans based on the “Credit” service.
In July 2006, MTS acquired a controlling stake in Dagtelecom LLC, a cellular operator in the GSM-900 standard in the Republic of Dagestan.
In April 2007, MTS received licenses to build a 3G network in the UMTS format in Russia and Uzbekistan, a license to build a WiMax network in Uzbekistan, and frequencies for providing services in the 3G standard (UMTS) in Armenia.
In June 2007, MTS increased its stake in Uzdunrobita, a subsidiary in Uzbekistan, to 100%.
In September 2007, MTS acquired 80% of the shares of the leading Armenian operator K-Telecom CJSC (VivaCell trademark) and entered into an option agreement to purchase and sell the remaining 20% stake.
In October 2007, MTS became the first operator in the CIS to launch BlackBerry services. MTS Ukraine subscribers received secure mobile access to corporate mail, applications and the Internet on modern BlackBerry smartphones.
In December 2007, MTS announced the acquisition of 100% of CJSC Bashcell (trademark BashCell), the cellular operator of the Republic of Bashkortostan.
In 2007, MTS provided communications to all metro stations in Moscow and St. Petersburg, where all MTS communication services, including data transfer services, became available to subscribers.
In January 2008, MTS launched commercial operation of the MTS GSM-900/1800 network in the Chukotka Autonomous Okrug. Thus, today the MTS network has been put into commercial operation in 82 of the 83 regions of Russia in which MTS has licenses to provide communication services.
In the late 1920s - early 1930s in the USSR, on the initiative of the All-Union Communist Party (Bolsheviks), mass collectivization took place in rural areas. populated areas. The process of collectivization and the creation of large socialist-type agricultural enterprises was hampered by the lack of material and technical base in the countryside. The peasants were not interested in working for the state, which uses the physical labor of people without giving practically any payment for it.
What is MTS in the USSR?
In 1929, the situation in the country's agriculture was analyzed. The party leadership once again emphasized that it is necessary to create large agricultural production in the countryside so that the city is provided with bread, cereals and other products. Realizing that the state should provide newly created collective enterprises with equipment to reduce the share of non-mechanized production processes, Stalin positively assessed the work of the first MTS. By the way, what is the abbreviation MTS? The USSR created machine-tractor stations, which were called MTS for short.
History of the creation and development of machine and tractor stations
The first machine and tractor station in the Union was created in 1927. Place of creation - the village of Shevchenkovo, Odessa region, Ukraine. By the way, this is no coincidence, because the Odessa region has always been famous for its abundance of rationalization ideas, which almost immediately after their implementation showed their effectiveness and produced real material results. At the above-mentioned congress, the party positively assessed the activities of the first Soviet MTS.
Stalin saw in the development of a network of tractor stations one of the foundations for the implementation of the party concept of collectivization in agriculture. The task posed by the congress to the leaders of the agricultural sector was to actively cover the entire country with the service station system for tractor equipment. Many party employees personally (there was a tour) saw what MTS is. In the USSR, the number of such enterprises in 1931 was already 1228. Since the pace of collectivization was growing (1932 was the peak of the process of forming collective farms), it was necessary to create new technical enterprises. Analyzing statistical data, we see an increase in the number of MTS more than doubled (to 2886), and in 1934 the state opened about 500 more stations. The party leadership was not going to stop there either, so the next task was set. In 1937 (and we all know what time this is), the number of stations was supposed to be 6000. Of course, the result was achieved, because during the years of mass repression and the heyday of denunciations, failure to comply with party directives was often punishable by camps or execution.
The procedure for interaction between MTS and collective farms
What is MTS in the USSR for the collective farms themselves? In each collective farm, the leaders also saw the need for mechanization of labor, because this led to an increase in labor productivity and crop yields. Without their own equipment, collective farms, represented by MTS, saw support from the state.
How was the collaboration organized? The machine and tractor station owned equipment, the production of which was also constantly growing. Tractors, combines and other equipment were leased to collective farms. Collective farms paid MTS the cost of renting equipment from the money they received for delivering the harvest to the state. In the event of a breakdown of a tractor, combine, or seeder, MTS mechanics came to the collective farm when called, inspected the equipment and repaired it.
Political aspect of MTS activities
In the 1930s, any was directly related to political issues. Each tractor station had a political department headed by a deputy director for political work. The tasks of the department included the management of party organizations of the MTS and the collective farms attached to it. Responsibility for the quality work of MTS was borne not only by the director, but also by the political department. This is not surprising, because any failure in the operation of the economic mechanism in those years was regarded as sabotage, and this was already on the political side.
What MTS is in the USSR is now, we hope, clear to everyone. Without a technical basis, collectivization would most likely have been impossible.
Nowadays it is difficult to find a person who is not familiar with the MTS brand. The history of the company goes back more than 20 years, and during this time the cellular operator has significantly expanded the range of its services, capturing the markets of neighboring countries. Today we will discuss the history of the creation of MTS, its advantages and criticism.
How did MTS develop? History of the company with coverage of main events
The organization originated in the last century, but today it occupies a key role not only on the Russian, but also on the Ukrainian, Belarusian and Turkmen trading platforms. Throughout almost the entire territory of the former USSR, this company is known as a supplier of relatively cheap and high-quality network communications. Below is a series of important events MTS. History of the company:
- In 1993, on the basis of the Mobile Moscow consortium, a company providing mobile communications called MTS was organized. The corporation registered in the capital as a closed joint-stock company. Some members of the consortium and a number of wealthy shareholders became participants in the project. MTS did not appear in the history of the USSR, but it still operates in many countries that were previously part of the union.
- In 1994, the first station was launched and commercial activities began. At the initial stage, communications extended exclusively to the territory of the Moscow region, where 8 bases operated.
- By 1996, there were already 5 thousand Russians among the corporation's clients, while the number of stations increased to 14.
- In 1997, rapid expansion into the regions began. In most situations, MTS independently obtained licenses, but some governors prevented the construction cell towers. In such cases, the organization was forced to buy other companies that had already received permission to operate in a certain region.
- At the beginning of the 21st century, the number of network subscribers exceeded 1 million. Since 2000, MTS has operated jointly with RTK and founded a new joint-stock company. The issuer issues highly liquid shares that are even listed on American stock exchanges.
- In 2002, a tariff without a subscription fee was launched. After advantageous offer in just 2 years, the number of users increased to 15 million. In 2003, MTS entered the Ukrainian trading platform and occupied a leading position there. By 2004 mobile network already covers all of Russia.
- 2005 turned out to be a difficult year for the company. Revenue and the number of users have dropped significantly. The corporation tried to correct the situation by introducing innovations. Certain standards of reporting within the company and new four-tier corporate governance schemes have emerged. Changed appearance logo and an updated form of payment for mass tariffs has been activated.
- The history of the MTS logo that we know today began in 2006. The corporation carried out a total rebranding, significantly changing the corporate logo. Now the logo consisted of two red squares, one of which contained the inscription “MTS”, and the other a white egg. In other countries, rebranding occurred somewhat later. In Ukraine - in 2007, and in Armenia - in 2008. Thanks to the change in the logo, recognition trademark increased by 91% over the year.
- In 2009, the corporation began to become interested in other telecommunications industries. It acquires a controlling stake in COMSTAR and begins work on the market wired communication. The organization is rapidly expanding in the retail marketplace. It opens a network of its own salons, which are retail outlets and customer service centers.
- In 2010, the corporation was engaged in providing Internet communications. It is recognized as the Russian federal 3G operator.
- In 2011, the operator significantly reduces the cost of services, hoping to gain new followers through this.
- In 2015, a system of money transfers to cards of Russian banks via SMS was launched.
- This year, due to the depreciation of Turkmen assets, the company lost over 1 billion rubles. The corporation still remains one of the leading providers of network communication services, but users have repeatedly filed complaints about unprofessional customer service. If the organization does not correct its mistakes, it may lose even more financial resources in the near future.
Success story of one of the largest mobile operators:
Criticism of MTS activities
The company has been repeatedly attacked by competitors. Many users complain about its services, but the corporation still serves tens of millions of people. We suggest you figure out what significant mistakes the organization made and why its clients were dissatisfied: 
- The first major scandal occurred in 2009, when a communications provider forcibly transferred more than 3,000 users to a special tariff plan. Subscription fee was 333 rubles monthly. The unexpected change in the terms of the contract outraged people. Clients heatedly discussed the actions of their operator in in social networks and on LiveJournal pages.
A few days later, the president of the company changes his decision: now subscribers who do not use the network for a long time will pay 3 rubles daily. At the same time, the organization’s employees refused to provide any documentary evidence of the termination of the basic contract. The document provided for the re-registration of an inactive number to a third party. - The incomprehensible cost of services, which constantly changed without explanation, greatly outraged users. The operator wrote off funds if the user was roaming. In addition, the cost constantly fluctuated, “floating” from credit to advance. This resulted in a rapid increase in subscriber debt. Such situations arose due to thoughtless access to the Internet. Due to installed programs, some phones automatically connected to the network, which entailed withdrawal of money from the account.
- The operator has repeatedly received subpoenas for charging funds for incoming SMS. In most cases, the judge sided with the subscriber. MTS often imposed expensive paid services without bothering to explain the rules for their use. Without the client’s knowledge, the organization connected paid services, which resulted in a huge debt.
- The company providing mobile communications has introduced a ban on the use of Skype and other programs for transmitting voice messages. At the same time, the installation or operation of these services was not blocked. Management soon decided to exclude this clause from the contract. Experts say that in this way MTS unsuccessfully tried to oust competitors providing free Internet communications.
Today the corporation is among the 100 largest global brands. It makes huge profits and still has a significant influence on the cellular market. According to a Russian research center, at the time of 2010, MTS was the most expensive brand in the country. Scandals and numerous lawsuits have reduced the efficiency of this operator, but now it still has the opportunity to restore its former profitability.
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