If in the previous example, in order to attract buyers to his product, the entrepreneur had to come up with a viral video - write a script, look for an actor, then in today’s case, our entrepreneur did not need any imagination: he simply filmed his product in action:
Within a year, this video received more than 256 thousand views. And the author posted an annotation on the video that redirects the user to another video, in the description of which he sells the cleaver screw shown in the video:
This video is only 3 months old, but it already has 18,796 views.
The price is obvious (or rather, on the video itself): 800-900 hryvnia (3000-3500 rubles) per screw.
And all necessary information to sell online (product characteristics, price, contact information) was included in the description of the video (well, and partially on the video itself in the form of annotations).
If you think that this is an example of accidental success (although it is clearly clear that the seller is not a marketer), then here is another example of simple enterprise, this time Russian:
This video is only 4 months old and has 3843 views.
The author of the video (who is also the seller of the demonstrated wood splitter) lives in the working-class village of Achit Sverdlovsk region(less than 5,000 inhabitants) and sells both wood splitters and its individual parts throughout Russia. It has its own website - drowokol.narod.ru - and accepts payment using Yandex.Money (in reproach to many Moscow online stores, which cannot offer anything other than old grandmother’s payment methods - through a Sberbank receipt).
Two entrepreneurs (from Russia and Ukraine) quietly produce the goods they need in their households and sell them through bourgeois YouTube, without straining themselves (that is, they do it themselves and simply).
I think this way our people can sell a lot of useful household items through YouTube.
How to sell on Youtube:
1. You can trade through YouTube without stress, simply by showing the product in action.
2. You can sell not only super-technological goods via the Internet, but also ordinary village ones (such as a wood splitter). They also have buyers (and quite a few).
3. It is quite possible to sell products through YouTube, even without having your own website (or having a simple website on narod.ru) - everything you need can be placed in the description of the video or even in the annotations to it.
4. Be closer to the buyer. Our customer will more easily order a product from a person he sees on the screen than in a faceless online store, sparkling with technology and chic (although perhaps not in all cases).
All you have to do is look in your farm (or garage) to see what useful things you can produce (and sell online). Film the useful process on video and post it on YouTube (don’t forget to indicate the wallet number where to send the money).
Hello everyone, new YouTubers! Vasily Blinov is in touch and in today’s article we will begin to analyze, I believe, the most important topic of this section - how to make money on YouTube.
Since this is the first part, I will tell you what ways to make money using YouTube video hosting exist and will briefly consider them, and in the following articles we will look at those methods that require more detailed study and correct application.
As you know, the Internet is a large advertising platform, remember I talked about this in the article? Therefore, monetization of any resource here, be it a YouTube channel, website or social profile. network, consists mainly of different types of advertising, but you can make money here not only by running your own channel.
You can start earning income using two strategies:
- You create your channel from scratch, develop it and receive money from advertising. You are a businessman.
- You help create and develop channels for other people and receive a salary. You - .
Both strategies have their pros and cons. From my experience working with people, I can say that not everyone is capable or predisposed to film themselves or their voice. Most are simply afraid to be open and show themselves on the Internet.
Making money on YouTube - the best 10 ways
We will look at ways to make money for both strategies, but let's start with the first. I'll show you how people make money by making videos and posting them on YouTube.
Contextual advertising Google AdSense
Since video hosting has long been owned by Google, it is worth noting that the most official way monetization of videos on YouTube will be contextual advertising Google AdSense.
The essence of the method is that you simply shoot videos that people watch, YouTube itself shows them ads and pays you a small percentage for these impressions or clicks on ads.
YouTube media networks
Media networks, or, as they are also called, “YouTube affiliates” (not to be confused with) are, one might say, the same thing as Google AdSense, only from private companies. Ads are shown in the same way, and payment for impressions and clicks occurs in the same way.
The only differences are that media networks can pay more and allow you to withdraw earned funds more convenient ways and have technical support, helping to understand if problems arise. For example, with a complaint about copyright violations.
In the next part, we will look at popular YouTube affiliate programs and which network to choose for your channel.
Partnership programs
In my opinion, this is the most The best way monetization for beginner YouTubers.
I have a whole section on my blog dedicated to them, in which I share my experience on how you can earn a stable income of 100,000 rubles a month.
In short, the principle is that you take a product, register in its affiliate program, get your link, advertise it (put the link in the description of the video) and receive a percentage from each sale of the product. On average, the commission amount is 5 - 30% of the cost of the product.
Even with a small but targeted number of views, you can already earn good money.
Selling goods and services
Very often, many companies create their own channels to talk about their product. If you are producing some things or providing services, you can sell them through videos without any financial investment.
The scheme is very simple, I think there is nothing more to explain.
Direct advertising
If you do not yet have a large audience and several tens of thousands of subscribers, then this method will not be relevant. It makes no sense for an advertiser to buy advertising that too few people will see. But I think it’s necessary to analyze this method so that you understand what to strive for.
Direct advertising is when an advertiser contacts you with the goal of advertising his product in a video for money. U popular channels and for bloggers, this type of monetization is the biggest source of income. One ad insertion can cost from 10,000 rubles to infinity.
For example, on channels where each video gets 1,000,000 - 2,000,000 views, advertising costs an average of 300,000 - 600,000 rubles. And there can be 2 of these videos. per week or more. So consider it.
- Pre Roll is a short insert at the very beginning of the video.
- Mid Roll - an insert somewhere in the middle of the video. Like a TV commercial.
- Post Roll is a commercial at the end of the video.
- Integration is when the author of a channel makes a special advertising story.
- Hidden advertising is when the author simply uses a product of a certain brand and does not mention it in any way. For example, he wears Nike clothes or constantly drinks coffee from Starbucks.
- Like on YouTube. The essence of a like is that by putting it, the video ends up in the “Like Videos” album, and some of the channel’s subscribers will definitely see it.
Donation
Lately I have been observing another popular way of making money for video bloggers, such as donation, or in Russian speaking, donation. Through special service any viewer can donate some amount to the authors of the channel.
The author registers on the service, receives a special link (example, http://www.donationalerts.ru/r/permblinov) and inserts it into the video description. All services are integrated with YouTube and you can see earnings live.
Here you can see what it looks like this method earnings.
It may seem like begging to some, but this is just your belief in life. I myself often send donations to projects that I read or watch, simply as a thank you for sharing useful information.
Monetization of traffic from YouTube
I don’t know what to call this method, but so be it.
By developing your YouTube channel, sooner or later you will have a large audience that will subscribe and follow you on in social networks. Or go from the videos to a site with text material.
One of my channels KNOWLEDGE BASE I monetize this way, I drive traffic from YouTube to the blog and then advertise something.
Bloggers lead their followers on social media. networks and then sell additional advertising on VKontakte, Instagram, Facebook and other platforms.
Now, let’s say you don’t have your own channel and you don’t want to start one, let’s look at what you can do to earn money.
Providing your services
You can earn money with using YouTube, as a freelancer or as a remote employee. For example, create, design, promote channels, consult, etc.
Or get a permanent job as a YouTube channel administrator and receive a fixed salary for your work. The administrator's responsibilities include uploading videos, SEO optimization, drawing up a content plan, analyzing statistics and providing reports, promoting videos, moderating comments and much more. I think anyone can cope if they want.
Video maker
For websites there is such a profession as . YouTube similarly requires people who make videos for money.
In order to develop several of my channels, I am now looking for such people. Therefore, if you are interested in making videos (mostly educational screencasts), then write to me on VKontakte (
- Review of products. Before purchasing any product (especially on the Internet), many customers get acquainted with its characteristics in trusted sources, and also look at reviews on YouTube.
A well-made video about the merits of a product can play a decisive role for a potential client, therefore, when selling your product through YouTube.
Don’t forget to publish various unboxing and product review videos on the channel.
- Video customer reviews. If you are confident in the quality of the product or service that you offer to your customers, you can invite them to publish a video on their personal channel about their impressions of using the product or service. This has a big effect on new buyers.
- Video filming of events. Also, on a channel dedicated to your product, it is mandatory to publish videos about past events.
- Instructions for goods and services.
Secrets of increasing sales on YouTube
Let's look at the main ways to increase sales:
Youtube and online store
Stable selling goods on youtube is available not only to ordinary users, but also to owners of existing online stores.- Selecting the product with the greatest demand. For example, electronics or accessories for smartphones.
- Filming a video review of products. For greater impact, you can show comparisons with other products.
- Publishing a video.
- Promotion of the review and advertising of the channel itself.
Examples of online stores + personal channel
Online stores, which already have a large customer base, use YouTube as an additional advertising platform.Let's present a few examples of stores that have a well-promoted YouTube channel that brings in an additional influx of customers:
Selling YouTube services
The YouTube service can be used as a platform for advertising your services. If you are a qualified specialist in any field, you can advertise yourself on YouTube.
For example, being a competent lawyer or advocate and publishing videos about your activities on the channel, you can get a huge amount potential clients.
A striking example of a lawyer whose main source of clients is selling YouTube services is Sergei Zhorin.
Another striking example of high-quality promotion through YouTube is Maxim Shelkov’s channel about auto selection.
YouTube info products
A direction that can be called rapidly developing, as learning via the Internet, including YouTube, is becoming increasingly popular.
Here are examples of information products on YouTube:
Presentation of our promotion service!In addition to all the listed methods of attracting clients, we suggest using our service for promoting YouTube channels.
The service has been providing services for promoting videos and channels for more than five years. During this time, we have identified several of the most effective ways promotion, which allows you to increase the traffic to your channel several times in the shortest possible time.
Order effective promotion your YouTube channel and video clip! Stop thinking! Checkout
We occupy a gray niche on YouTube to make quick money!
Making money on YouTube won’t surprise anyone these days. Everyone knows that a considerable number of people have already managed to make money from their passion. Various bloggers, let's players and animators have long occupied this niche....
Worldwide YouTube network, which brings millions of dollars in income to its creators, everyone knows. The video hosting site has developed so much that anyone can make money on the service.
Navigation
Let's figure out what ways to make money on YouTube have been created.
The article is encyclopedic in nature, in which I tried to collect income and penny money.
Why is YouTube so popular?
Let's start with statistics: >1 billion users visit this site every day.
The service is popular and contains a wide geographic range of users, which makes it even more attractive to advertisers.
Owned by the giant Google, which is the first to fight copyright on the Internet.
Basic ways to earn money
- Publication of original videos;
- Publishing non-unique videos;
- Earnings from affiliate programs;
- Sale of advertising to direct advertisers;
- Promotion of any website or other channel;
- Like videos for money, subscribe to channels for money.
Let's start from the last point
Earnings from likes
The method is suitable for complete beginners who want to work on the Internet; the method is ideal for initial capital and for further building a business online.
Why do they pay for this?
By liking or subscribing to a channel, the owner thereby increases the parameters of the video or channel, thereby appearing more often in the top videos in 1 day or several hours, which gives free views, and accordingly for example .
How much can you earn?
If you approach it individually, then not much, and your profile will turn into a trash heap.
If you do it en masse, you can earn quite a bit of money.
Promotion of a website or other channel
How it works?
You are not attracting potential buyers, but, roughly speaking, selling goods through video.
You do several reviews or even series.
The first part of the video consists of a description of the product or category, and the second part contains a link to the online store where this product is purchased.
It is worth noting that videos on YouTube can be stored for free and for an unlimited time. Such conditions make it easier to make money on this channel.
What are the advantages?
- You can receive a percentage from the sales of something for quite a long time;
- You are not limited to one affiliate program or product.
What are the disadvantages?
It will be extremely difficult for a beginner; you need to shoot reviews yourself.
Publishing non-unique videos
A dangerous undertaking, although of course there are workarounds.
Scheme No. 1 - unpopular videos on your channel
The idea is that you need to find either unpopular videos and promote them on your channel, having previously remade them in an editor program.
Scheme No. 2 – photos in video
An interesting photo selection is made and mounted as a slide show, only in video format, with effects, music, etc. applied.
Scheme No. 3 – radio broadcasts in video
It is used quite little, although it is actually very profitable. To make it clear, see the screenshot below.
- I used blue arrows to indicate links to other videos within the channel. This is done in order to increase the number of views, thereby increasing the number of displays of advertising blocks;
- White arrows indicate advertising inserts, in in this example, advertising is shown 8 times in one video
This is a radio broadcast, recorded, then photos, promotional videos are added to the video, and voila - interesting content.
Scheme No. 4 – films and programs without copyrights
It turns out there are such people, and quite a few. This also includes old films, clips, etc.
Publication of original videos
The most interesting and profitable source of income on YouTube.
How much can you earn?
An example of making money on a channel with all sorts of collections “Top 20 ways to save money”
The money is paid by the affiliate program Google Adsense(pop-up window in the video, very often at the beginning of the video itself)
How much can you earn from 1 video?
Statistics of each video for 1 month of displays
Statistics, for 1 full month channel. As you can see, there are many videos that have views, but no money has been accrued for displaying advertising.
This is due to several reasons
- There are simply no thematic advertisers on this topic;
- The video is not interesting for advertisers;
- Not a good theme for the video;
- Videos with various kinds of age restrictions;
- Restricted videos from Google.
Which are the most profitable countries?
As you can see, the profitable ones today are English-speaking countries, as well as top EU countries.
Russia is quite low. The rest of the CIS countries are even lower.
How much can you earn per 1000 views?
- USA – 5-15$;
- Canada, UK – $4-13;
- Germany – $3-15;
- Russia – 0.3-0.8$;
- CIS countries – $0.1-0.6.
Also, views from the countries of Qatar and the UAE are expensive.
Basic instructions for creating a channel
- Choose a unique, specialized login that briefly represents your business. For example, the Coca Cola company's YouTube account is called "Coca-Cola". However, if your business is small and its name does not give a clear idea of what goods or services you sell, add the product type to your login.
For example, for the brand Mountain Top, which specializes in hiking boots, choose the name account"mountaintopboots."
- Upload one or a group of interesting, dynamic commercials to YouTube channel. In the description of your own Youtube ad, add key terms that users may be asking for, as well as the names of your products, services and business.
Make your first videos high-quality and informative to get the first likes and live views. Over time, it will rise in search results, and may appear in “Recommended Videos.”
- Add a custom background, banner and short description. If you have a personal blog, you need to add a link to the canap on the blog, and a link to the blog on the channel. Cross-sharing will provide the first traffic from the blog.
- Use a YouTube video promotion tool designed to drive traffic to your promotional videos. Thanks to the feature, the video will become visible to users when they type certain keywords.
You only pay when a user clicks on a video, making it a cost-effective addition to your advertising campaign.
- Make an overlay for commercials in the form of a link to a business website. Overlays are semi-transparent advertisements that appear at the top YouTube video. This will drive traffic to your site and provide information to interested viewers about where your products and services are purchased.
How much do TOP video bloggers earn?
It is impossible to calculate exact dates. But some services have been created that demonstrate the profitability of the channel. As a rule, the earnings amounts are inflated and are indicated in the range from and to.
An example of such a political channel is below:
Explanations for this table.
- The dates are clear;
- +553 - number of new subscribers per day;
- 622,726 - number of subscribers on the channel;
- +1,908,590 - number of views on the channel per day;
- 599,176,059 - the number of views on the channel for all time;
- The last column is daily income.
According to my data, the amount from the last column can be safely taken from the first value (which is minimal) and subtracted somewhere around 30% exactly. Then we will get an approximately exact amount of passive income.
TOP services for making money by watching videos
Making money on videos is an easy way to make a profit via the Internet. Watch videos, add comments, repost and create your own collections.
VkTarget
The service is similar to Cashbox - the same functionality, the same promotion tasks, the same ways of earning money for performers. You can withdraw your earnings to Webmoney or Yandex Money.
This is far from full list services for making money on video. But the sites listed are well-known and reliable, so they are worth starting with.
If you don’t focus only on watching videos, you can earn up to 200 rubles on each exchange daily.
Instead of output
Evaluation of the method -
Loading...
