0 12 September 2017, 20:15

Philipp Schiller at the Apple presentation

Today, September 12, Apple company introduced new models iPhone smartphones and other gadgets. the site talks about how the presentation went, which began at 20:00 Moscow time. Face unlocking, new camera features, animated emojis and high prices - all the details in our material .

The presentation of new iPhones is a whole event not only in the IT world, but also in mass culture, because Apple devices have long turned into objects of cult: some dream about them and are ready to stand in lines for many hours in order to be among the first to buy the desired new product, while others treat them with contempt fans of Steve Jobs are being ridiculed to similar hype. There are, of course, those who are neutral, but, let’s be honest, they are a minority. It's no surprise that Apple's annual presentation of the latest iPhone models is one of the most anticipated events.

This year, the venue for the presentation (which, by the way, coincides with the 10th anniversary of the release of the first iPhone) was the newly opened Apple Park campus in Cupertino, California, where representatives of the world's leading media gathered. Those who were not lucky enough to get into the hall named after the company’s founder, Steve Jobs, could follow the online broadcast of the presentation on several platforms at once. However, some managed to satisfy their interest even before the start of the event, because no matter how hard the company tried to prevent leaks, some of the data about what the new smartphones would be like still ended up online.





iPhone 8 Plus

The screen sizes have not changed - 4.7 and 5.5.

The new iPhone 8 is glass. So was the iPhone 4s.

The A11 processor is the most powerful in iPhone history. It has six computing cores.

New models are not afraid of water.



A separate conversation about the camera: Apple claims that the iPhone 8 has the best video camera among all smartphones in the world. Vertical dual camera, 12 megapixel resolution, 1.8 aperture for the main one and 2.8 for the front one, optical stabilization.

The iPhone 8 Plus camera will be able to darken the background in portrait mode.


The new iPhones will feature wireless charging. And charging will be fast.


Wireless charger

There are stereo speakers.

The new iPhone 8 and 8 Plus will support augmented reality (AR).


AR in iPhone 8

$700 for iPhone 8, $900 for iPhone 8 Plus.


It's an iPhone Ten, not an iPhone X, meaning X is pronounced "ten."

Screen resolution- 2436x1125.
Diagonal- 5.8 inches.
Double vertical chamber.
Two colors- black and silver.

The camera is equipped with a special portrait mode that will allow you to take beautiful selfies.

— There is no longer a “Home” button: now the transition to the desktop is carried out with the “swipe up” gesture. To go to the list of applications, you need to do the same swipe - but do not release your finger, but hold it on the screen.

— Welcome to Face ID: unlocking is now done... with your face! The smartphone will create a mathematical model of the face and recognize its owner. It is almost impossible to deceive the device: the iPhone recognizes you even in the dark, and if you change your hairstyle or put on a hat. But if you try to slip a photo into the gadget instead of your face, nothing will work, access will be denied. If you look past the camera, unlocking will not work either. But what about twins? But the twins will have to come up with passwords :) Payment in Apple Pay It will also be via FaceID.

It sounds cool, but while Craig Federighi was talking about the miraculous capabilities of the new device, FaceID didn’t work right on stage... Failure.


iPhone X recognizes beard

— You can lock your iPhone by swiping. Siri is called by the Power key. Charging is also wireless.

— Joy for creative people: Using the True Depth camera, you can create animated emoji yourself that will repeat the owner’s facial expressions. This was shown using the example of the most famous of the emoji clan - a cheerful poop, which can now be made sad. It turns out that many were waiting for this.

— Prices: from $999 for 64 gigabytes, $1150 for 256 gigabytes.

— The battery in the iPhone X will hold a charge two hours longer than in the iPhone 7.

The first product that Apple presented at the event was a watch. Apple Watch- the most popular watch in the world, ahead of even Rolex.

At the presentation they talked about the new model apple watch Watch Series 3 and new watchOS 4 software that will be available to owners all hours Apple is already September 19th.


Tim Cook unveils Apple Watch



First, the public was shown a video about a new watch model, or more precisely, about how it helps healthy image life. In the video, by the way, phrases in Russian were heard: “Hello, Apple”, “A cyborg is writing to you from Russia” and Every day I become the best version myself".

What has changed in the new watch model? Much! Now they can be used separately from the smartphone. Receiving calls, reading messages and listening to music via streaming is a piece of cake! The number remains the same. Also, the watch can now track new types of activity: for example, if you are not exercising, and your heart rate suddenly increases, the watch will definitely warn you about this - it will display the heart rate value directly on the home screen. Plus, the watch will learn to track changes in altitude.

All this will become available with the release software. Pre-orders will be available starting September 15th.

Tim Cook's commencement speech

The event was opened by Apple CEO Tim Cook, who replaced Steve Jobs in this post. First of all, he said that he loved Steve Jobs' voice (it sounded before the start), and then he talked about what his late friend was like and about Jobs' views on life.

Then news from the life of the company began: about the Apple campus, the Today at Apple program, where everyone is taught photography, programming and other mobile arts. Plus, of course, there was some charity: Tim Cook invited those gathered to donate money to the victims of Hurricane Irma - through iTunes and the App Store.

Then Angela Ahrendts, Senior Vice President of Retail and Internet at Apple, appeared on stage and spoke about the state of sales in the company. Nothing new: Apple is doing great with this.

When will it be possible to buy in Russia

Versions of the premium iPhone with 256 and 512 gigabytes - 98 thousand 990 rubles and 109 990 rubles, respectively. Pre-orders, according to Apple representatives in Russia, can be placed immediately after the presentation, but sales will not start soon.

In other countries, people are already lining up outside Apple Stores.




Photo Gettyimages.ru

Finally, the date for the presentation of the new iPhone 8 has been officially confirmed. The gala event will take place on Thursday, September 12, and will be held for the first time at the new Apple Park campus, namely in a conference center that can accommodate a thousand people and is called the “theater”.

Invitations to the presentation have already been sent to representatives of specialized publications, who shared the postcards in their in social networks. They are made in a minimalist style and share a minimum of information.

Official invitation from Apple

The invitation features the well-known “Apple” logo, as well as the phrase: “Meet us at our home. We invite you to the first event at the Steve Jobs Theater in Cupertino. September 12, 2017 at 10 am.”

Apple fans immediately began looking for secret meaning in the card, as well as hints of what awaited them at the presentation.

Cooke Presidency, Credit Card and Spoilers

The three-color Apple logo depicted on the postcard gives the most reason for speculation. It includes white, blue and red colors. Portal Mashable joked that the chosen tricolor reflects the company’s desire to produce its devices “at home” in the United States of America.

Earlier it became known that Apple is preparing to introduce three iPhone models- the new “anniversary” iPhone 8 and two improved iPhone 7, first introduced last year. Confirmation of this rumor in the invitation was seen by journalist Joanna Stern, who saw the outlines of three smartphones in the multi-colored silhouettes inside the “apple.”

Indeed, the white spot on the right is somewhat reminiscent of an iPhone, as well as any other rectangular object with rounded edges. Last week it became known that the iPhone 8 will cost users $1 thousand, so user @BagnoliMD decided that the logo encourages people to prepare money for the purchase in advance.

There are also those who did not stop at just one version and considered as many as six important messages in the invitation. @tylerschnabel believes that the logo contains a hint of the shape of the iPhone 8, the new white color of the gadget, as well as confirmation of the rumor that the new device will have wireless charging.

Other Twitter users also decided to find confirmation of the old rumors. One of them turned to color theory and from the first letters of the names (Orange, Light Blue, Ecru and Dark Blue) made up the word OLED, which may indicate that the iPhone 8 will receive a high-definition organic LED display.

There were also some completely crazy theories. Continuing the theme of the colors of the American flag, some users decided that the head of Apple is going to run for president of the United States in 2020. It would be interesting to watch his confrontation with the head of Facebook, who is also rumored to someday aspire to a high post.

User @iamrohit_a decided that iPhones and other Apple devices have nothing to do with it at all, and the invitation from Cupertino contains spoilers for the future season of the series Game of Thrones, including a grand battle between two dragons.

What to expect from the event

After the 2016 presentation in a hall with a capacity of 7 thousand people, this year's Apple event looks more modest, but clearly emphasizes the exclusivity of the moment. At the moment, one can only guess what exactly Tim Cook’s company will present, but most experts agree that in addition to three new iPhones, it will also present new model Apple Watch smart watch.

There is a possibility that the event will also announce the start date for sales of the HomePod speaker with built-in voice assistant Siri and the launch of the new operating system iOS 11. The announcement of a television Apple consoles TV.

Of course, what fans of Apple products are most looking forward to is the new iPhone. The legendary smartphone turns 10 this year, so you should expect something truly revolutionary. According to rumors, the iPhone 8 will have a face scanner and “recognize” its owner, charge wirelessly, and also come complete with an augmented reality headset.

We decided to look into the likelihood of introducing new devices. The event is not rubber, so obviously not everything will fit into it.

What is the probability of seeing each new product?

iPhone Xs, iPhone Xs Plus, and iPhone 9

Probability: 100%


The cutout in the screen for True Depth is not visible, but it is definitely there

Since 2010 we have seen a clear naming system for iPhones: 4, 4s, 5, 5s, 6, 6s and 7. There were special 5c and SE, but general principle didn't raise any questions. In 2017 everything changed.

Instead of the iPhone 7s, we saw the iPhone 8 and iPhone X (10), so in 2018 we first expected the inexpensive iPhone 9, the flagship iPhone XI (11) and iPhone XI Plus. But according to 9to5Mac, the latter will end up being Xs.

They will receive iPhone X design And Face ID in the screen cutout.

To 6.1-inch iPhone 9 fits into the lineup, it should get the current A11 Bionic instead of the new A12, as well as an MLCD+ screen instead of OLED, a single camera instead of a double one, and no more than 3GB of RAM.

This way it will fit just under the iPhone X.

The main feature of the iPhone 9 will be a whole range of body colors: white, black, yellow, orange, blue and grey.

TrendForce are confident that 9 will cost no more $699-749 . To achieve this price, it may have larger frames around the screen, as well as aluminum sides instead of steel.


Golden iPhone Xs concept by Venya Geskin

Except A12 chip iPhone Xs And iPhone Xs Plus will receive a 5.8- and 6.5-inch OLED screen, respectively, 4 GB of RAM, dual cameras and steel side faces.

There is almost no doubt that in addition to black and white flagship smartphones will also be sold in gold or bronze. This is hinted at by the presentation logo.

To fully justify the “s” index, devices can also receive ProMotion - overclocking the screen frequency to 120 Hz.

You'll have to pay for the iPhone Xs $899-949 , and for the iPhone Xs Plus they will ask from $999 .

Final versions of iOS 12, macOS Mojave, watchOS 5

Probability: 100%

The presentation should not ignore the final iOS versions 12, macOS Mojave and watchOS 5, which we began to actively use immediately after WWDC 2018.

The main feature of iOS 12 is speed, and macOS Mojave received dark theme interface design, which should also migrate to mobile devices.

Oddly enough, personally I most I want to see the final version of watchOS 5, although installing it on my Apple Watch Series 2 will not bring anything new.

However, I'm interested to see how she'll use the Apple Watch Series 4's larger screen.

New frameless Apple Watch Series 4

Probability: 95%

No, the Apple Watch Series 4 will not be round. However, the new watch will have rounded corners of the screen.

The screen of the new product will increase by 35% for the 42 mm version and by 38% for the 38 mm watch. This will be the main innovation of the device, because of which the old Apple Watch will be replaced.

Rather, their body will also become more rounded, side button will be recessed into the body (perhaps it will be touch-sensitive, like in the iPhone 7 and 8), the microphone will be located under the Digital Crown.


This is what the new exclusive watch face for Apple Watch Series 4 might look like

In the renderings, the Apple Watch Series 4 seems thinner than its predecessors, but we will find out the exact information on this matter on September 12.

Personally, I'm most interested in strap compatibility: I hope they didn't change the mount and the old ones will fit the new watch.

AirPower wireless charging station

Probability: 95%


Still from the AirPower presentation in 2017

Apple introduced AirPower along with the iPhone 8 (Plus) and iPhone X in September 2017. At that time, the company's new smartphones introduced wireless charging using the Qi standard, so such a device was expected.

However, the company announces sales of the device only on September 12, 2018. This is the famous reporter Mark Gurman.


AirPower analogue from Plux from Indiegogo

AirPower supports simultaneous charging of iPhone, Apple Watch and AirPods.

Apple planned to launch sales of the device back in June, but it had to be postponed due to technical difficulties.

AirPower is not just Qi wireless charging. It has a built-in operating system that controls power and pairing.

Updated iPad Pro with edge-to-edge screen

Probability: 50%


New concept iPad Pro from Venya Geskin

Today, my colleagues and I are inclined to believe that there is a 50/50 chance that the new iPad Pro will be presented to us on September 12th.

There is a good chance that the company will want to pay more attention to the iPhone Xs (Plus), as well as the iPhone 9, on which big bets are being made.

iPad Pro will be an ideological continuation of the current 10.5-inch model. It will have an 11-inch screen with reduced bezels and, most likely, without a cutout for True Depth.

Nothing is known yet about the dual camera and other additional features of the new product. But it may have additional contact pads for connecting peripherals.

The new iPad Pro will surely work on upgraded version of the A12 processor and will become the fastest device on the market.

Redesigned MacBooks and MacBook Air

Probability: 25%

We are waiting for a new 12-inch MacBook from Apple, which has not yet been updated this year, as well as new Mac mini(have not been updated since 2014) and the anniversary iMac (the line is 20 years old).

However, Apple is unlikely to consider these products a priority, so it may not devote time to them at the presentation.

And here is the updated one MacBook Air with a small probability, but may look into it.

Apple hasn't updated the MacBook Air since 2015. However, he has no plans to abandon this device.

According to Economic Daily News, the company will offer us an updated 13-inch MacBook Air with a price of up to $1 thousand.

He will work for Intel processors Core generation Kaby Lake and excellent suitable for students and other undemanding users.

Budget iPhone SE2 for developing countries

Probability: 20%

In early August, iPhone SE2 was found in Xcode 10. Most likely, this device will be an updated iPhone 7, which will be sold at a price no more $449 .

Since the official release in September, 59% of owners of compatible devices have switched to iOS 11. Despite the fact that over the past month the number of users of the new platform has increased by 7% - from 52% to 59%, the overall rate of transition to the new product remains quite low.

Do you think it's impossible to print sneakers!? And Adidas proved the opposite by creating the world's first mass-produced sports shoes that were printed on a 3D printer. Note that this is not the first such experiments by representatives of the famous brand, but Futurecraft 4D is undoubtedly considered a very ambitious project. German textile workers were helped by specialists from the American company Carbon, who actually developed the unique Continuous Liquid Interface Production (CLIP) technology. This technology allows for 3D printing using polymer materials that harden when exposed to light. Specifically, Futurecraft 4D uses liquid polymer resin and ultraviolet light. According to scientists, the result is much more reliable and more flexible than injection-molded plastic counterparts. In addition, the sneakers themselves can be customized an infinite number of times for each client.

However, Huawei believes that its developments will be able to bypass Face ID with 10x accuracy. During the recent presentation of the Honor V10 tablet, Huawei showed a couple of slides about its planned facial recognition technology, which should surpass Apple's Face ID on the iPhone X.

On December 2, many users received complaints that iOS 11.1 stops working if you run third party applications. Due to an error in the software configuration, when the device clock reached 12:15, 12/02/2017, the system went into reboot and crashed in every possible way due to any notifications received by third-party applications.

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New firmware for mobile gadgets Apple was announced in June 2017 at conferences WWDC. The public release of iOS 11 took place in September after iPhone presentations 8, iPhone 8 Plus and iPhone X.

Apple presentation date. Everything that is known.

Unfortunately, the iPhone 7 is a very “ancient” device in terms of how it works with the battery; there are no additional and actually working power saving modes (the one that is there doesn’t help much). In the Galaxy S8, the power saving mode significantly extends the operating time.

Obviously, it is the new emoticons, according to Apple, that are the “most anticipated feature” that all owners of iPhone, iPad and iPod touch. Yes, perhaps new emojis will indeed not be superfluous, but all the time spent on their creation and implementation could be spent on optimizing the iOS 12 operating system and solving various kinds of problems that users of Apple devices on iOS 11 face every day .

iOS 11.2 was designed to fix a bug that causes spontaneous reboots of smartphones. It is noteworthy that Apple usually releases updates for the operating system on Tuesdays, however iOS update 11.2 was released on Saturday, December 2, as an emergency fix for the reboot glitch, The Verge noted. The error occurred when applications sent notifications about certain events. As a temporary solution to the problem, users used setting the time back and turning off notifications.

The reluctance of iPhone and iPad users to abandon iOS 10 is caused by a large number of errors and malfunctions new firmware. Since its official release in September, Apple has already released several updates aimed at solving these problems. Most likely, 33% of users who still prefer to stay on iOS 10 have not yet had time to upgrade to iOS 11.2. In this major update, Apple has fixed issues that users were experiencing after iOS installations 11.

The wearables market grew 7.3% in the third quarter of 2017 compared to the same period last year, with 26.3 million devices sold, including watches and fitness bands. These are the assessments of the IDC agency, whose experts have noticed multidirectional trends in the development of two main categories of wearable devices: the simplest bracelets and fitness gadgets are stagnating, if not falling, while smart watches, on the contrary, are showing serious growth. However, it is simple wearable devices that support the entire market due to low prices and a constant influx of new customers in the form of the younger generation. But the development of the market, its growth both in quantity and in money, is ensured by smart watches.

Apple also said that Face ID has a false positive rate of one in a million. Later, Bloomberg sources said that Apple was forced to reduce the recognition accuracy in order to provide smartphones to those countries where sales had already started, in the required time frame. Meanwhile, videos began to appear on YouTube refuting the impeccability new technology. It turned out that Face ID refuses to work when the phone is tilted - it must be held strictly vertically, the function does not distinguish between children, twins, opposite-sex brothers and sisters, and in the USA, a 10-year-old boy even managed to impersonate his mother.

Apple skillfully stirred up interest in this model, and the release of the iPhone X, as expected, became a sensation. Industry analysts unanimously noted the high performance of the smartphone, the impressive characteristics of its OLED screen, and the innovative Face ID function; iPhone X took second place in the ranking of the best gadgets of 2017 according to Time. At the same time, happy owners of the “Ten” around the world report numerous problems with the display, speakers and facial recognition. Apple changes defective gadgets and releases updates to fix software errors, which does not stop users from calling Apple’s first frameless smartphone with Face ID a failure.

However, when demonstrating its technology, Huawei did not say anything about its implementation in any phones.

It is not yet known what role Face ID will play in phones. It's possible that facial recognition technology could eventually replace fingerprint sensors, although many believe phones should have both means of identification.

HTC phones made stereo speakers on smartphones popular with its BoomSound brand. This was one of the key functions HTC One 2013 release. So why are speakers so important? When you watch videos or play games holding your phone in landscape mode, the sound quality is much better. The ideal option is when the speakers are located above and below the screen. This way you won't muffle them when you hold the device horizontally. iPhone X goes even further: the speaker for calls acts as an additional speaker, and the main one is located next to the Lightning connector.

Apple presentation what they will show. News today 12/06/2017

During the week of November 27 - December 3, 2017, three serious problems in the operation of Apple operating systems. The first vulnerability discovered was the ability for any Mac user to gain computer administrator rights.

A group of designers, based on various rumors and information leaks, of which there are very few so far, recreated the supposed appearance iPhone 11. They succeeded extremely well, thanks to which now anyone can admire the design of the future new product, as well as get acquainted with its key features. The first thing that immediately catches your eye in the new Apple flagship is the frameless AMOLED screen, which has lost the “horns” at the top.

Therefore, when buying gadgets, you should choose the most convenient, high-quality and suitable options. Good smartphone can't be cheap. If you want it to serve you long and faithfully, do not skimp on spending a decent amount of money on it.

Apple has long been paying enormous attention to emoji emoticons in its iOS and macOS operating systems. It just so happens that the more of them there are in the iPhone, iPad and Mac, the worse all these devices work, but this does not bother the Apple corporation at all. She doesn't care at all what's in her OS for various devices New bugs and vulnerabilities are regularly found, and millions of people around the world constantly experience some kind of difficulty. Today, one of the reliable sources spoke about what “the most awaited feature” Apple will add in iOS 12.

Apple also said that Face ID has a false positive rate of one in a million. Later, Bloomberg sources said that Apple was forced to reduce the recognition accuracy in order to provide smartphones to those countries where sales had already started, in the required time frame.

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According to the characteristics, 8-megapixel front Galaxy camera The Note 8 wins against the 7 MP in the iPhone X. As a result, video recording on the iPhone is limited to 1080p resolution, while the Note 8 offers full Quad HD (aka 1440p).

Presentation Apple photo. New details.

But please note that many Apple partners sell these devices much cheaper; they can be found for 39,990 and 48,990 rubles, which is quite close to the prices of the gray market, which is lower by a couple of thousand rubles. Federal retail competes with the gray market and therefore is quite aggressively reducing the price of the iPhone 7. The subsequent price reduction will take place in the spring of 2018, until then prices will be stable.

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According to the informant, main feature operating system iOS 12, creation which Apple will spend most of its time presenting at WWDC 2018 in June next year will be reverse emoji. The whole point of this innovation will be is that from now on emoticons will be able to look not only forward, but also backward. This feature will be a logical continuation of the expansion of the functionality of branded emoticons on iPhone, iPad and Mac, which are used on a daily basis by millions of people around the world.

During the spring and until the end of summer, a real spinner mania reigned in the world. It would seem like an ordinary anti-stress toy, but in 2017, virtually everyone played it in their hands: from office workers to preschool children. The idea of ​​​​creating this spinner is attributed to Katherine Hattinger, who in the early 90s decided to come up with a toy that, according to one version, could distract children from aggressive thoughts, and according to the second, she invented the spinner for her daughter, who suffered from Erb-Goldflam myasthenia (an autoimmune disease that causes muscle fatigue syndrome). True, then Hattinger’s invention was not particularly successful and was forgotten until the end of 2016, until an article appeared in Forbes magazine in which the publication’s journalist Dames Plafk called fidget spinners “a must-have office toy in 2017.” Then all social networks and popular resources started talking about them, and on Youtube, users began uploading videos of various tricks with this thing.

iOS 11 has become one of the most significant mobile updates Apple platforms and received a number of completely new functions. Most of them were dictated iPhone capabilities X - anniversary Apple smartphone with frameless OLED display.

Apple has released new statistics showing that iOS 11 is installed on nearly two-thirds of compatible devices.

With great pleasure I re-read the “Buyer’s Guide” from a year ago, in which I compared the iPhone 7 and S7 EDGE, every third comment is from an iPhone fan about the fact that AMOLED screens are bad, they have terrible colors and how good it is that Apple has never will use such matrices. For some commentators I even did a little work and saw how their opinion changed after iPhone release X, – it has become diametrically opposed. What does marketing do to people and their beliefs...

10. Portrait mode for selfie camera

The device is equipped with a 7-megapixel TrueDepth front camera with f/2.2 aperture. Functional improvements to the optics allow for unique effects that simulate studio lighting.

As a result, due to this error, the Face ID facial recognition system stopped working on some iPhone X smartphones after installing the OS update to iOS 11.2. Once turned on, the affected iPhone X smartphones reportedly displayed a notification warning them that Face ID could not be enabled.

Apple video presentation. Recent events.

WASHINGTON, September 12 - RIA Novosti. Apple will present its new products on Tuesday: experts are arguing whether the new model will receive the name iPhone X and whether it will become the most expensive smartphone in the company’s history. The answers to these questions will become known at the end of the next conference, which will mark the tenth anniversary of the release of the first iPhone.

As the company announced last week, sending out invitations to the conference to industry experts, the presentation of new products will be held for the first time at the theater named after one of the founders of Apple - Steve Jobs Theater in Apple Park in Cupertino (California). Guests will traditionally be first introduced to new models and then given the opportunity to be the first to try them out.

Mister X"

On the eve of the presentation, as expected, reports appeared in the media about models being prepared for presentation. Apple tries to maintain intrigue around its achievements until the last moment, but leaks and expert calculations are usually confirmed.

This time, a new line of smartphones is expected from the Apple conference. Many observers suggest that, contrary to the established naming logic, the world will not see the iPhone 7s, iPhone 7s Plus. But questions remain about what name the main new product of the year will get: iPhone X or even iPhone X Edition.

While the Inquirer expects the eighth iPhone lineup to be accompanied by the unveiling of the less updated iPhone 7s and iPhone 7s Plus, most observers, including 9to5Mac, predict that the event will be limited to the unveiling of the iPhone 8, iPhone 8 Plus and iPhone X.

Recognition is a priority

Experts expect that the new model will be equipped with a function wireless charging, will receive an OLED (organic light emitting diode) screen instead of the liquid crystal one of its predecessors, will lose the Home button and will receive the owner’s face recognition function, which will replace the previously existing Touch ID, which read the owner’s fingerprints.

The device will also feature a dual camera setup on the front for better selfies. According to technology publication Quartz, back panel of the new smartphone, instead of aluminum, it will become glass and, following the competitors’ models, will lose the “frame” around the screen, which will make the device “glass” on all sides.

It is expected that the cost of the new product may exceed 1 thousand dollars for the first time. So, as the Inquirer reports, the starting iPhone price X, according to leaks, will be $999 for the 64 GB memory capacity, $1099 for the 256 GB model and $1119 for the 512 GB model. For comparison, the starting price of its predecessor, the iPhone 7 Plus, was $769.

The new product will be equipped with the latest operating iOS system 11 and is expected to get a new voice for Siri. Fast Company sources also report that the new product will be equipped laser system 3D for more precise camera focusing and even greater depth in applications with so-called augmented reality (augmented reality).

The 9to5Mac portal, in turn, reports that the iPhone 8 will be equipped new feature Animoji, which, thanks to 3D facial recognition sensors, will be able to animate emoji by giving them facial expressions and even the sender’s voice.

Questions remain as to when buyers will be able to get their hands on the new product. It is expected that pre-orders for new smartphone will be accepted within a few days after the presentation, however, as Business Insider writes, actual deliveries may be delayed due to technical difficulties with their production and it will be possible to receive the new product no earlier than the fourth quarter of 2017 or even later, in 2018.

Apple Watch: independence and clarity

The main novelty in the Apple Watch smartwatch segment is expected to be the ability to “break away” from your smartphone.

It is assumed that the Apple Watch Series 3 will be released in two versions - with the function of self-connection to wireless network with or without a built-in 4G LTE chip. The presence of the ability to independently connect to the Internet in the watch will be indicated by a red dot on the circular wheel (digital crown).

"With self-connectivity, some will begin to view the (Apple) Watch as a Swiss Army knife that can be used in a variety of situations throughout the day. network connection may encourage us not to focus so much on our phones,” writes Fast Company.

Among other expectations from the conference: the Apple TV device, introduced two years ago, will gain more high-quality picture. Leaks indicate that it will gain 4K resolution and will support high-dynamic ranges Dolby Vision, HDR10 and Hybrid Log-Gamma.

Observers also do not rule out that the details of the HomePod device announced in June will become known at the conference.