Hello dear readers. My name is Artem Belenko. I am the author of this project. From today's article you will learn what the content manager profession is. With the help of this material, you will be able to understand how promising this profession is and how to master it from scratch.
Who is a content manager and what does he do?
You will not learn everything about the profession from this section, since this area is too broad. The description made will help you get a general idea of the activity that may become your main job in the near future.
First, let's find out who this is - a content manager. This is a specially trained employee job responsibilities which are associated with the information content of the site entrusted to it.
Main responsibilities of a website content manager.
Additional tasks.
The list of what an employee does in this position may vary depending on the specifics of the project. For example, this is what the responsibilities of an online store content manager look like.
Look at the example of the plan on the basis of which the real internet project.
And after downloading this file, you will find out what a typical job description for any content manager looks like.
Tools
This section contains several useful sites that will be useful to a content manager. If you work with other resources, please indicate them in the comments below the article.
| Service | Purpose |
|---|---|
| Tilda | You can quickly and free create a beautiful website for any business project |
| Nietzsche Ipsum | This is a text generator that allows you to create an original web page layout |
| KingSumo | Plugin for determining the optimal title. Designed for WordPress |
| Table | Plugin for processing headers. Designed for Google Docs |
| Storify | Service for collecting interesting content |
| Inbound | Another useful source for publishing materials |
| Revive | This plugin allows you to tidy up old site posts. Designed for WordPress |
PiktoChart | Service for developing infographics |
Chief editor | Service for improving text quality: helps to squeeze out water and simplify content |
| Canva | Site for creating covers and images |
| SumoMe | A set of useful tools for growing your subscription base |
| Heat Maps | This is a special map created to track the behavior of site visitors |
| Content Analytics | With this application you can track how well users read published material |
| List Builder | Convenient subscription form |
| Sociation | This application helps you find the right associations for the search word. |
| Pixlr | Online photo editor for working with images |
Where to get an education
Here is a list of skills that you will have after completing the training.
Along with valuable knowledge, you will receive a diploma and comprehensive support from the university when looking for your first job. The best students will be able to start working before the end of the course. They will be offered a position in one of the partner companies.
Professional literature
How much do content managers earn?
The statistics in this section are current as of the beginning of 2017. If you are reviewing the material later, update the numbers using the links below.
- Russia.trud
- Ua.trud
The average salary of specialists from Russia is $430.
The three most promising regions look like this:
- Moscow region: 35,000 rubles ($601).
- Amur region: 32,500 rubles ($558).
- Leningrad region: 30,000 rubles ($515).
In 41% of vacancies, the salary of a content manager falls within the range of 15,000-30,000 rubles ($258-515).
The average salary of content managers from Ukraine is $185.
Three best regions to work in:
- Kiev region: 5,708 hryvnia ($211).
- Lviv region: 5,000 hryvnia ($185).
- Odessa region: 5,000 hryvnia ($185).
60% of vacancies indicate a salary of 3000-6000 hryvnia ($111-222).
Choosing a Specialization
This section will talk about three popular career development options for all full-time content managers.
| Option | Description | Perspective |
|---|---|---|
| Change profile | While working on a website, managers do a lot of routine work every day, which is tiring and does not contribute to creative growth. Therefore, many specialists take specialized courses and choose a more interesting direction for themselves. | Smart specialists are useful in every web studio |
| Supervisor project | Such a specialist must perfectly master all the technical skills of maintaining a website, be able to manage other performers, not violate deadlines, and continue to develop in the profession. | You can rise to the position of editor of a web project or newspaper |
| Publishing editor | Unlike project managers, editors are responsible for both the technical and ideological components of all posted content | In the future, you can become the founders of your own project |
Extra skills
This subsection lists skills that are not directly related to content management. They only simplify work processes and allow you to accomplish more in less time.
Touch typing
It speeds up all the work associated with manual typing several times: writing articles, responding to comments, drawing up technical specifications, etc.
Speed reading
Allows you to process daily information arrays faster and without loss of quality. Look at the results you can get after just a few months of training.
English
If you learn the language at least at a basic level, you will be able to find interesting material on foreign sites.
Sales
Using this skill helps you communicate more effectively with clients and create strong content that increases interest in the site you are promoting.
Delegation
The more routine work you can delegate, the more time you'll spend on useful tasks. Try to form a team as quickly as possible: find a designer, several copywriters and programmers. Keep in touch with good performers.
Editing
Be sure to bookmark this site. There are many collected here useful tips in texts, advertising, design and content management.
Conclusion
Let's highlight the main pros and cons of the profession.
| Advantages | Flaws |
|---|---|
| You can combine study and training | We have to solve many boring and monotonous tasks |
| It is not necessary to work in an office or work for a large company | Irregular working hours |
| Good specialists are required for almost every commercial project | Long-term connection to a computer has a negative impact on health |
| Good prospects for career growth and development of related specialties | You need to have organizational skills, since most projects require additional staff |
Now you know how to become a content manager and what such a specialist should be able to do. If you feel that you can become a sought-after professional, then why not give it a try. Visit now Netology University website, get acquainted with the training conditions and select the appropriate courses. I know you will succeed. You can also check out other specialties in my blog section.
P.S. If this is the dream of one of your friends, be sure to share with him a link to my blog or this article.
Just a few years ago, no one had heard anything about the profession of content manager. It owes its appearance to the rapid development of Internet resources. The emergence of virtual stores, blogs, and thematic sites has led to the need for a specialist who must manage information to fill them. The word “content” means content.
Who is a content manager
From the very title of the position it becomes clear that this is a person responsible for the “stuffing” of the web resource. People look at website pages in search of useful information. The more interesting and informative the service, the more visitors it will have.
Content manager searches for and posts interesting information. To make the resource attractive, various multimedia materials are inserted into the text.
General provisions of the instructions
Despite the fact that this is a new profession, job descriptions have already been developed for it, since this document can help in a labor dispute.
The first section of the job description is called “ General provisions" It defines the position. So people in this profession fall into the category of specialists. This section sets out the qualification requirements for the applicant. The necessary practical experience and the presence of special skills and abilities.
Besides this section contains the following information:
- an official who has the right to appoint and remove this employee from work;
- subordination;
- a list of regulatory legal acts, methodological instructions and internal documents that an employee must use to carry out his activities.
Every organization independently develops instructions, therefore makes demands in accordance with its characteristics and needs. To work with simple content, they can hire a specialist with no previous experience, but who is fluent in a computer and has creative inclinations.
It is always welcome if a candidate for a position is fluent in English language and knows the basics of domestic and foreign programming.
Sample job description.
Responsibilities and tasks
The specialist's responsibilities are largely depends on the content he needs to work with. An employee involved in promoting an online store website has completely different requirements than a manager who fills corporate services with information.
The main task of the employee is this is to make the web resource interesting to visit. To do this, it must be constantly filled with new, interesting information. The data used must be unique, reliable and current at the moment.
Very often the specialization of a content manager confused with the profession of a website editor. This is fundamentally wrong. Resource manager is a more extensive position, involving the combination of many tasks and functions.
You won’t be able to deal with them effectively alone, so The second task of the content manager is to find and organize “pen” workers - copywriters, bloggers and other professionals who can provide useful information for the content.
Based on the main tasks, the following range of responsibilities can be distinguished:
- website promotion and maintaining its relevance;
- systematization of data, development of a scheme for their presentation;
- control of incoming information;
- placement of received materials and their adaptation for posting on Internet resources;
- artistic design of the site using graphics, pictures and other multimedia materials;
- addition of sites with new sections;
- monitoring the reaction of visitors, participating in forums, answering questions;
- promotion of the resource in in social networks: Odnoklassniki, Facebook, Vkontekte and others;
- analysis of the needs of the target audience;
- studying information on competitors' websites, proposing new ideas to make the resource more visited than theirs.
The content manager is obliged to control and organize the work of all specialists involved in filling the site with information.
If a specialist is developing an information website for a certain organization, then his The job description can be supplemented with the following items:
- Updated news about the enterprise.
- Maintaining a guest book.
- Timely publication of price lists and any other useful information.
The full range of responsibilities largely depends on the specifics of the project in which the specialist is involved. Each site has its own characteristics, so each type of web service requires different responsibilities.
Requirements for a specialist
There are various qualification requirements for a specialist. It all depends on what web resource he will have to work with. If a generalist is hired, the following knowledge and skills are required:
- Possession personal computer on high level.
- Ability to work with CMS - content management system programs used to fill services, for example WordРress and others;
- Skills to work with graphic editors, for example Photoshop and others.
- Having basic knowledge of rewriting, copywriting, SEO optimization of content.
- Excellent command of the Russian language. Needed for adjustments text information and corrections of grammatical errors.
- Experience working with contextual advertising.
- Knowledge of html layout.
- Ability to work with programs: Java Script, Front Pages, PHP, MySQL, Dreamweave and others.
- Ability to write texts.
- Ability to quickly pick and process necessary information. Skills in working with search engines.
- A clear understanding of what Internet sites are needed for and how they function.
- Knowledge of the legal principles of copyright.
- Understanding the basics of management and product promotion on the market.
When hiring for an organization that produces a specific product, technological knowledge in this area will be required. It is impossible to write or check information without understanding distinctive features products.
In addition to having certain knowledge and skills, the applicant must have certain personal qualities:
Content manager is a versatile profession, requiring a large amount of knowledge and skills. What is most valued is the ability to quickly respond to all sorts of innovations, especially the “flair” that is able to detect any changes in the mood of the target audience.
Responsibility and rights
In simple terms, the position of content manager can be defined as the site manager. This specialist is fully responsible for the content of the Internet service.
Even when working in a team, when other specialists are used to write texts, the content manager continues to bear personal responsibility for the accuracy and objectivity of the posted information.
For non-fulfillment or improper fulfillment of duties provided for job description the employee bears responsibility determined by current labor, civil and criminal legislation.
In the process of activity, he can exercise the following rights:
- make decisions independently within the framework of the signed job description;
- take part in the development of all projects related to his direct work;
- make various proposals to improve your own work process and the activities of the organization as a whole;
- receive from the structures and divisions of the enterprise all the information and assistance necessary for work.
What you need to know to be a content manager
The profession is very multifaceted, and therefore requires a large amount of knowledge and skills. At the initial stage, you can get this position without having significant experience, if you do not aim at complex sites or working with serious companies.
To get the hang of it and understand the meaning of the work, you should try running a small online store or creating a business card website. To fill simple content you will need a minimum of knowledge:
- Ability to express thoughts competently, as you will need to make a description of the product.
- Minimal knowledge of photo processing and placement.
- Publication of prices, description of promotions and other interesting offers.
- Experience working in the admin panel: adding new sections, tracking visit statistics, removing spam, communicating with guests.
These skills are enough to start a career. Further you should take courses in content management. The World Wide Web abounds in a huge number of them. It is very good if the applicant has experience as a journalist or a higher education in the humanities in the field of philosophy or philology.
Experience, multiplied by talent and hard work, will bring significant results in the future. Many Internet project managers started their activities as content managers. The ability to organize yourself and the desire for self-development will help you make a good career on the Internet.
It can be said that a content manager is a jack of all trades. It is already clear that Internet resources have a great future, so any specialist in this field will be in high demand. Almost every organization strives to create its own Internet platform, which must be supplied with unique content. This is the task of the content manager. An experienced specialist will always have a job and a good salary.
An interesting video will help you navigate and learn more about this new profession - content manager.
Content manager is a specialist in creating and curating content. In some companies he only serves projects, but in others he creates them himself and is responsible for advertising and promotion. All content managers are united by one common task - to ensure freshness, relevance and information content of the material on the site.
More videos on our channel - learn internet marketing with SEMANTICA
What does a content manager do?
When we talk about this profession, the first thing that comes to mind is writing and processing texts for websites on the Internet. In reality, the job responsibilities of a specialist are much more varied. Depending on the company’s marketing objectives, a content manager can take on the functions of a webmaster, marketer, copywriter or editor.
We looked at 120 vacancies on hh.ru and compiled a list of content manager responsibilities that employers most often require:
Creates texts
The specialist writes articles aimed at the target audience of the page. It creates:
- Commercial material for online stores and service sites.
- Informational articles.
Create unique articles
Material that has too many overlaps with other resources has no place in the top. Having discovered plagiarism on a site, robots exclude it from the search results, and page traffic drops sharply. To prevent search engine filters from lowering a site’s position, it must contain unique content. To check articles for uniqueness, experts most often use the services text.ru, Advego, Content Watch.
Where to begin
Getting a position as a website content manager is much easier easier for a person, who was already doing something similar: managing groups on social networks, writing articles, blogging. The employer will be glad to see a portfolio with texts or examples of viral publications.
If the applicant has nothing but eyes glowing with enthusiasm and the desire to become a content developer, I recommend starting with running your own project. Let it be a personal blog, a page on Instagram, Facebook or Vkontakte. On these platforms you can begin to make your first attempts to identify and attract your target audience, create publications and monitor how users react to them. If readers respond, comment on posts, and traffic increases, then the specialist is on the right track.
Today, every company has a website. At the very least, the need to create and promote web pages exists in all areas of human activity. Therefore, now, having gone to search engine and by making a request on any topic, you will see millions of results.
Every website runs on content. These are, roughly speaking, text and images, video materials, some other media resources that are of interest to site visitors. The more such content and the more interesting it is, the greater the traffic to this Internet project.
Content manager - who is it?
Obviously, in order for the site to fully function on an ongoing basis, you need a person who will support its work. He will be involved in its promotion, promotion and, of course, content. If the resource is really large, these functions will be distributed among different people. However, the content direction, as many experts note, is the most promising and important. What a site is filled with creates an impression on visitors and subsequently influences its popularity.
A person who creates materials and publishes them on a website is called a content manager. Who is this in real life? An employee who selects and publishes the articles that we (visitors) read with such great interest.
The responsibilities of such a specialist may include various tasks. IN in some cases he only needs to write and publish the material; in others - to completely maintain the information policy of the site, select and censor materials, sources for the following entries, and so on. It all depends on the level of organization of the work of a particular site, on its promotion and popularity.
Requirements
What qualities should a person have in order to be able to work as a content manager? Who is this - another freelancer, or an office worker who is on the staff of any company?
In fact, the position we are describing in this article is very flexible in many ways. It differs in that there are no strict criteria or barriers in relation to those who would like to try themselves as such a “site filler”.
One thing is important - a person must be able to write texts or at least must know how to find such people. He must have a developed sense that helps him determine what constitutes interesting material, what qualities this or that article should have, which will be published next in a particular category. Of course, the ability to create news, be able to create “viral” content, and so on is welcome.
Naturally, a requirement that is not negotiable is the ability to work with a computer and speak the language in which the site is developed.
Any content is entered into databases, from where it will be published in the future. In some situations, companies use professional software, with whom the content manager will work in the future. Bitrix, Drupal, Wordpress, Joomla - these and other CMS, as well as various databases and methods of working with them - here is another set of additional skills that a real content manager must possess. Job vacancies posted on job posting sites most often contain information about the requirement of these skills.
pros
What's good about this kind of work? Content manager, firstly, is a creative profession in which everyone has the opportunity to express themselves. This is important because there is a category of people who are unable to work in tougher areas where there is no space for self-realization. Secondly, from the economic side, this profession belongs to the dynamically developing IT sector, so the content manager (who this is - we already know) receives a fairly high income. Thirdly, given the incredibly huge number of websites, you can be sure that this vacancy will remain in demand for a very long time.
Fourthly, a flexible schedule prevails here. A specialist in this profile can work from home, can come to the office only for a couple of hours in order to discard written materials and take new ones; may not show up at work at all, but travel, creating content at the same time. There are a lot of options, and they all attract people who are forced to work from 8 to 17...
Minuses
At the same time, every content manager (whether he works remotely or in the office - it makes no difference) is faced with a number of negative features of his work. The first is constant contact with the computer. What can we say, this is a busy job that involves spending a long time in front of a screen. A person must write texts (or look for materials for the next articles) while sitting in front of the monitor all this time. As a result, this may negatively affect the vision of such an employee.
The second point is inactivity. Like many other office workers, the position we describe also has the problem of sedentary work. Human for a long time is in one place, most often in one position. This, in turn, negatively affects the musculoskeletal system.
You can combat such consequences by taking good care of your health: take care of glasses or eye drops while working; Jog and exercise regularly.
Opportunities and prospects
Working as a content manager remotely, like working in an office, can offer great prospects. This is especially true for those specialists who know how to do their job and love it. First, if you create quality content, you may be offered a promotion. The company's management will understand that with your approach it is possible to fill larger, more authoritative sites (if they exist). Secondly, after gaining some work experience, you can try to get a more responsible position where you will need to work on sites with more popularity.
In general, we can say that the content creation market is very large - there is always an Internet portal that has a larger audience than the one you work on. And perhaps his administration would be interested in your candidacy.
Vacancies
Also, if you are just an aspiring content manager, remote jobs are something you should pay attention to. On job search sites, on freelance message boards, and on various forums for webmasters, you can find hundreds of advertisements whose authors may be interested in your services. Why not use them as a starting point?
No one is talking about, for example, dealing with this or that resource for free. No - even beginners can earn good money in this field. Then, as you gain new experience, you could earn more by doing better work.
Education
Today, business in the field of various courses, lectures and seminars is developed at a very high level. Everyone offers to gain some new knowledge for a certain fee. The area in which content managers work is no exception.
You may have even seen advertisements stating that you can be trained professionally in this specialty. Like, pay a certain amount - and you can become a real master of your craft!
Of course, it is up to everyone to start with such training or just go to work for beginners. Most likely, the “Content Manager in N Days” courses will give you more theoretical knowledge; whereas real work and trying to get a job in this segment on your own will give you practical skills and experience. Along the way, you will earn some money, and will not be forced to give it to your trainers. Therefore, the choice is yours.
Another interesting recommendation is to learn from the experiences of others. In addition to simply being able to write articles, you need to know what will be interesting to read for a particular audience of visitors. To do this, it is recommended to carefully study the content that is published on other reputable and popular sites in a particular area. This way you can really learn from the experience of individual specialists and use it in your endeavors.
conclusions
So, can you become a content manager even now and make money by filling websites? Undoubtedly. You were able to read this article. So why not try writing your own? What's stopping you from starting to create your content? Remember: any thought can be interesting not only to you, but also to a certain circle of people. And this is what websites are hunting for, trying to maximize their traffic through interesting material.
Try it right now - you will definitely succeed!
Hello everyone who wants to learn more about remote work!
Content manager - who is it? — Isn’t that the question you asked yourself when reading the title of the article? “A job for those who are curious, write competently in Russian and love to help people”—this is the description of the profession that I came across in one advertisement. Is this really so, what does this specialist do, what forges does he forge in and how much does he receive for his work, you will find out right now.
It is recommended for creative people who cannot tolerate emptiness in nature and desperate logicians who want to sort everything into pieces.
About the most important thing
How much does a content manager earn? The level of earnings depends on qualifications, complexity of the order and, of course, the generosity of the customer.
On labor exchanges there are vacancies with a level wages from 15,000 rubles (Nizhny Novgorod) for a full day in the office. Responsibilities include “placing product items in the online store, creating banners for the website and groups on social media. networks, writing and sending letters to potential clients.”
A content manager is not necessarily tied to an office; he can work remotely, receiving assignments via e-mail and occasionally attending events. When maintaining rarely updated sites, part-time work is possible.
If running one project leaves you with a lot of free time, you can always look for a second one as a freelancer.
For moderating the company’s website, posting information on the site and writing articles on a five-day basis at home, you can get from 20,000 rubles.
The more creative the tasks, the wider the range of responsibilities assigned to the future employee: for example, a full-time specialist who can “create high-quality materials for publication” with “complete immersion in subject area”, select and edit photographic materials and prepare news about the company, implement technical SEO recommendations, collect and systematize information from the market and at the same time speak the Russian literary language, can qualify for a salary of 50,000 rubles (Moscow).
You can always propose your candidacy to organizations offering their services to support client sites. The minimum tariff for simple maintenance of one resource is 3,000 rubles per month. Of course, not the entire amount is paid to the content manager, but he is not limited to one order.
Some companies fundamentally do not cooperate with remote employees, others, on the contrary, are primarily interested in them. This may be due to the nature of interaction between various departments (structures) of the company, the speed of updating information, etc.
There is nothing impossible in mastering the profession of content manager and in switching to remote work, the main thing is desire and perseverance.
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