Hi all!
My name is Zhenya Zaremba. A couple of months ago I wrote an article about promoting videos on YouTube. Then I received a lot of questions and as a result I decided to write an extended guide on video analytics.
In this article we will talk about YouTube Analytics, the benefits of integration with Google Analytics, as well as the additional data that can be obtained by properly configuring Google Tag Manager.
YouTube is the third most visited website in the world. However, recently more and more more people use it as a search engine. It is now the second largest in the world search engine. In some niche niches, organic traffic is growing up to 70% per year. And this is not surprising, because video content is more informative than text content.
Therefore, competition is growing quite quickly. Nowadays, promoting a channel without creating a marketing plan and working closely with analytics is much more difficult than it was a couple of years ago.
In this article we will talk specifically about using analytics:
What can you analyze in YouTube Analytics and what can't?
Why do you need integration with Google Analytics?
What additional data can we track by properly configuring Google Tag Manager?
How can additional analytics add-ons increase behavioral factors and help SEO?
YouTube Analytics
YouTube Analytics is the most important video analysis tool. Its purpose is to track the performance of individual videos and the channel as a whole. It contains a huge layer of data (traffic sources, viewing devices, demographics, etc.), the analysis of which is not difficult. Below I will share with you some features that you need to pay attention to when analyzing statistics, as well as tricks to improve the performance of any video.Audience retention
The video should not have sharp drops in absolute retention of more than 30% within 15-25 seconds (especially in the first 15 seconds). If you see graphs like the one below in your statistics, definitely change the start. Perhaps the video logo is too long, or something is annoying users. Or maybe the thumbnail is simply irrelevant and misleading. If the audience retention chart contains such sharp dips, we need to look into it.
Carefully analyze sudden increases or decreases in retention certain moments video (more clearly seen in the graph below). A sharp increase usually means that the material is interesting and appealing to the audience. But remember that this is not always the case. Perhaps, on the contrary, there is not enough information in this place or there is an error that is being quoted.
There are often moments in videos where people fall off, but it’s impossible not to use them. In such cases, put an annotation in front of them with information that something interesting or useful will be coming soon. Some people won’t leave; retention will improve a little.
Subscribers
Quite an important metric that directly and indirectly affects a lot. There is a direct impact - the number of subscribers is one of the ranking factors (according to my observations, it is already quite insignificant). There is an indirect effect - when people see a channel with a large number of subscribers, they tend to be more loyal to it. Such an audience slightly increases retention, likes more often, and has a higher chance of turning into subscribers.Select best videos that bring the most subscribers, add annotations and cards inviting you to subscribe - the return will be even higher.
Important: do not forget to add the ending?sub_confirmation=1 to the channel in annotations and cards (for example, for tanks: https://www.youtube.com/user/WorldOfTanks?sub_confirmation=1). This link will redirect to the subscription window - the conversion will increase.
Likes, comments, dislikes, shares
Now these indicators are not as important as they were a couple of years ago, but they still cannot be ignored. In addition, they have an indirect influence - you yourself are unlikely to watch a long video on a supposedly interesting topic, but with a bunch of dislikes.Traffic Sources
When the first traffic appears on a channel, it is very important to understand where it is coming from and what external and internal channels are working. I consider this metric important for increasing traffic, since it shows which of your videos are willingly embedded by other sites, which are well promoted keywords, which ones are more likely to appear on home page, which ones are viral, etc.You can learn more about the main indicators from my articles.
YouTube + Google Tag Manager
With the development of Google Tag Manager, we can easily track user interaction with video content on the site. Video view statistics on the resource will look like this:
Why and to whom can this be useful?
Many bloggers and website owners to raise behavioral factors embed videos into posts. People watch videos and thus spend more time on the site. Properly configured GTM helps you understand what type of video people watch to the end. This allows you to increase the time spent on the site.
For services, online stores or landing pages, GTM allows you to more effectively collect remarketing lists. People who watch the video are more likely to buy the product (or take another desired action).
Website owners who make their own videos can use GTM to better understand their audience.
How to set up Google Tag Manager?
In fact, setup should not take more than 10 minutes. Useful instructions for advanced users is available in the English blog Optimizesmart.comIn this guide below, I described everything in more detail, so that even those who have not worked with GTM understand how to install and configure everything.
Important 1: We will track all videos that are inserted onto the site via iframe ( standard way embedding video on the site).
Important 2: All screenshots were made with latest version GTM 2.0 (current at the time of writing).
1) Register/login in GTM: tagmanager.google.com, place the code on the site, add new tag to contact Google account Analytics (if this is not already done).
2) Create the YouTube is present variable. The variable is native JavaScript code. Paste the code given below. It checks if there is a video on the page.
1 // Return "true" if there is at least one Youtube video on the page
2 function() (
3 for (var e = document.getElementsByTagName("iframe"), x = e.length; x--;)
4 if (/youtube.com\/embed/.test(e[x].src)) return true;
5 return false;
6 }
3) Create a “YouTube present” trigger. Event selection – page view, trigger type “ DOM model ready.” The activation condition is that the previously created variable “Youtube is present” is equal to “true”.
The trigger will also fire if a video is present on the page.
4) Now you need to create a tag and insert the script itself, which will track the percentage of video views and send information to Google Analytics, as well as conveniently display titles.
The script itself is located at this link.
Create a “Youtube Listener” tag, select a custom “HTML” tag and paste the script code.
The activation condition is the previously created “YouTube present” trigger.
5) In order to transmit all the information, you need to create 3 more variables: Event Action, Event Category, Event Label. Type is a data level variable.
In the “Name of data level variable” field, enter “eventAction”, “eventCategory”, “eventLabel” respectively. The data layer version is Version 2.
You also need to create a custom trigger to send all the data to Google Analytics. Event selection – custom event. In the activation condition, write “YouTube” in the event name.
6) In order to collect all the data and send it to Google Analytics, create another tag “UA YouTube Event”. Product selection – Google Analytics, tag type selection – Universal Analytics.
Now about the tag settings. We put our Universal Analytics identifier in the identifier, and the tracking type is Event. For the category, select – Event Category, for the action – Event Action, for the label – Event Label. Activation condition – Youtube Event (trigger created in the fifth step).
In general, the picture should look like this:
This tag will send all interactions from the YouTube video to Google Analytics.
7) To check your work, click on the arrow next to “Publish” in the upper right corner and then select “Preview and Debug”.
Now go to the website page where the YouTube video is inserted, click on play and then stop. All 3 tags should be activated.
If everything is activated, then return to Google TM and click “Publish”.
After that, you can play the video yourself and stop it. All data should appear in the “Events” section in GA in the “Real Time” tab.
If suddenly problems arise somewhere, or something doesn’t work, write in the comments, I’ll be happy to help.
YouTube Analytics + Google Analytics
YouTube analytics provides a wealth of information for video analysis. But if you want to analyze the channel specifically, then integration with GA will help you get Additional information.To link two analytics, follow the instructions:
1) Create a new property in Google Analytics for your YouTube channel and copy the tracking ID.
GA will have statistics for this URL and for all categories and feeds containing this URL (for example, www.youtube.com/user/WorldOfTanks/videos , www.youtube.com/user/WorldOfTanks/playlists etc.). There will also be information on the main page of the channel, if you do not use a simple and memorable URL in the settings (for us this is www.youtube.com/channel/UCVnah-S-sByndtg9cHBxlOA), and on all derivatives with it.
But there will be no information about the video URLs. If you click to watch a video from the main page, in a playlist, or somewhere else, GA will not record this.
Now that we have understood the principle of connection between GA and YouTube, let's see what additional information we can receive:
Evaluation of advertising campaigns. Integration is required if you purchase advertising on the main page of your YouTube channel. YouTube Analytics does not allow you to measure its effectiveness. But in GA you can see how much time people spent on the site from that ad source, their bounce rate, etc.
Conversion tracking and analysis. Many people know that if you add ?sub_confirmation=1 to the channel URL, you will be taken straight to the subscription page. For example, for us it is: www.youtube.com/user/WorldOfTanks?sub_confirmation=1
GA shows the number of clicks on this URL. By correlating this data with the number of subscribers in YouTube analytics, you can understand the behavior of your users. If your subscriber to click ratio is quite low, then something is causing them to not subscribe. Perhaps you should ask in the annotation to log in to your email. Perhaps you should write that it is free. Everything is different for each channel.
Statistics for specific pages. GA shows the number of clicks to each page. For example, you can measure the conversion of sending emails to your email from the “About the channel” page. If you sell advertising and your Channels page gets a lot of hits, you can estimate your cost per conversion.
Often, competent work with analytics can be much more profitable than spending your budget on attracting traffic. If you have any questions or comments, ask - I will be happy to answer everything!
P.S. Recently, my colleagues and I launched the World of Video project. In this blog we share professional secrets and look at interesting cases from other companies. If you want to know everything about video marketing and promotion on YouTube, join us!
MarketsandMarkets: forecasts for the development of the video analytics market 2017-2022
The video analytics market will grow from 2.61 billion US dollars in 2017 up to 11.17 billion US dollars by 2022, with total annual growth rate of 33.7%. According to experts, the key factors influencing the video analytics market are: high demand for effective video surveillance and government investment in new technologies to improve public safety infrastructure, and, consequently, demand for effective algorithms for processing a growing amount of data.
Facial recognition drives video analytics market growth, with increasing acceptance of this technology as one of the most advanced security tools by crime investigation and law enforcement agencies around the world. Video analytics based on , is a powerful application that can be easily deployed to improve your security posture.
In addition, video analytics is increasingly being used for non-security applications, such as in retail, where facial recognition is used to identify loyal customers and provide them with preferential treatment, leading to identification high level loyalty.
Experts predict that the most effective business model would be to connect video analytics on demand.
Concerning geographic segmentation, the North American region is the leader, but experts predict active growth for the Asia-Pacific region due to initiatives.
Major video analytics providers experts name: Cisco Systems (USA), Honeywell International Inc. (USA), IBM Corporation (USA), Axis Communication (USA), Video Intelligent Agent (USA), AllGoVision Technologies Pvt. (India), Avigilon Corporation (Australia), Aventura Technologies Inc. (USA), Genetec Inc. (Canada), I2V System Private Ltd. (India), Intellivision Technologies (USA), IntuVision (USA), PureTech Systems Inc (USA) and Qognify (USA).
Video analytics technologies
The impact of video quality on analytics capabilities
As the resolution of surveillance cameras increases, the capabilities and functionality of video analytics expand. Companies offering video analytics solutions rely heavily on modern megapixel video cameras. However, even private companies do not always have a sufficient budget to quickly modernize the system. Concerning government projects In addition to allocating funds, it is necessary to overcome bureaucratic barriers from regulations and approvals.
Therefore, some manufacturers develop software for analyzing video, even if it is not of very good quality.
"Our algorithms even work with video streams that have low frequency frames or low resolution, which is traditional for fragments that are most often used in criminal investigations. We provide a complete package of reporting documentation, including annotation, editing, explanation and storyboard", says Sarah Doyle, Managing Director of Kinesense.
Using video analytics based on cloud platforms
At the same time, the search for an alarming event is often carried out in the archive rather than in real time.
At the same time, from an algorithmic point of view, analyzing a video archive is simpler than analyzing a situation in real time. When something has happened, the signs of the event whose record needs to be found are already known. For example, this could be a description of eyewitnesses, a sketch of a suspect, or a car license plate number. Therefore, there is no need to configure detectors in advance for unknown alarm situations. It is enough to analyze the video at the time of recording, extract raw data from it that can be searched, and save it. This data includes biometric characteristics of faces, recognized license plates, and metadata that describes the movement of objects in the frame, their coordinates at different times, sizes, and colors.
The more information is extracted from the video stream during recording, the more search opportunities there will be in the future.
Fragment of the TK article: .
Video surveillance as a service enables a new analytics business model: a one-time request to examine video to detect any events. The customer uploads the video archive to cloud server, where the provider’s tools search and analyze events, and generate a report.
Automatic License Plate Recognition (ALPR)
Automatic license plate recognition or Automatic License Plate Recognition (ALPR) is a video analytics function that makes it convenient to manage traffic flows and maintain parking lots. For example, ALPR allows you to monitor the number of empty parking spaces, which is more cost-effective than using ultrasonic and magnetic sensors.
In addition, automatic license plate recognition can be used when integrating with payment systems: parking time is recorded by ALPR; Parking fees are debited at automatic mode from an attached electronic wallet topped up by the user.
Another function that increases ease of use and response speed is the ability to pre-register for events: the system analyzes information about the license plate number of the approaching car, and, if it is in the database, immediately opens the barrier.
Video analytics using artificial intelligence
Deep learning mechanisms based on artificial intelligence make it possible to improve video analysis mechanisms, moving from analyzing events that have already occurred to preventing them.
The development of video analysis algorithms has remained one of the main trends in video surveillance for many years. And considerable progress has been made here, especially in highly specialized areas such as facial recognition and license plate recognition. Thanks to the use of neural networks and machine learning The computer is almost as good as a human in solving these problems, and in certain cases even surpasses it. But in solving non-specific problems, a computer is still far from a human. Video surveillance systems have not yet learned how to reliably detect inappropriate or potentially dangerous behavior. Certainly, neural networks Here too they look promising, but there is a long way to go before the practical implementation of “a system that assesses the situation like a person does.”
Fragment of the article TK: Searching in video archives will make video surveillance much more effective.
Face recognition analytics
Panasonic introduced new I-Pro SmartHD video surveillance cameras with advanced business intelligence functions. The analytical face recognition platform for use as part of the WV-ASM200 and WV-ASC970/WV-ASM970 software not only allows for real-time face recognition, but also maintains statistics of those caught in the camera's field of view, taking into account their gender and age, which also are recognized by the system.
In the case of searching for persons in a database, the result can be presented in chronological order, which allows you to analyze the movements of people.
As a rule, a video surveillance system that supports facial recognition analytics is built on cameras that can adapt to constantly changing environmental conditions: rain, snow, fog, changing lighting conditions - without compromising the quality of facial recognition. In addition, standard camera software includes features such as automatic tracking and scene change detection: cameras can detect abnormal situations and analyze suspicious movement without operator control and immediately alert the control center.
All devices can be remotely controlled via smartphones or tablets using a special Panasonic application.
Articles
Select year: Select month:- Imou is a new brand of smart video surveillance
The slogan of the new brand: “IMOU - live wisely!”, which is reflected in the concept of easy installation, as well as the presence of basic video analytics functions
- Facial recognition in a video surveillance system: why and how it works
There are two main ways to implement facial recognition in video surveillance. And each of them has its own advantages and disadvantages.
- Think Value, Not Megapixels: How to Sell HD Security Cameras
More a high resolution in itself, of course, is great, but what really matters for integrators and users of security systems is that when implemented, it allows you to provide a number of useful and interesting functions.
- Axis network technologies for surveillance and control
The comprehensive Axis system covers all key aspects of industrial plant security: protection against intrusion, ensuring the efficiency of production processes, compliance with occupational safety and health regulations.
- Video surveillance system for a hardware store based on Synology
Following these repeated thefts, the building supply store decided to look for a cost-effective, centralized and flexible security solution.
- High speeds and safety: Bosch equips the Misano race track in Italy
The Misano International Circuit was opened in 1972 near the town of Misano Adriatico in northern Italy and has become one of the most famous motorcycle racing tracks in the world.
- What you need to know about video analytics before implementing it
If the video analytics system can run on a camera, it will likely require high-end camera models, since these cameras are equipped with the most powerful processors.
- Behavioral analytics in video surveillance
Technologies artificial intelligence done possible solution extremely difficult tasks. One of these tasks is the analysis of human behavior from images obtained using a CCTV camera. This new type Video analytics can be used to great effect in the public safety and commercial sectors.
- AXIS Perimeter Defender - scalable perimeter protection tool
Axis has developed a highly reliable, scalable perimeter protection solution – AXIS Perimeter Defender. The video analytics application, combined with Axis network cameras, creates a highly effective system for automatically detecting people and vehicles.
- A New Era of Smart Video Surveillance and Security
With the advent of IP cameras and cloud-enabled technologies, the video surveillance industry has changed rapidly. And yet there are even more potential opportunities.
- Analytical capabilities of DVRs in analog video surveillance systems
If the goals and objectives of the video surveillance system are clear, then the correct
selection of equipment will significantly expand its capabilities.
In particular, we are talking about the analytical functionality of professional
DVRs.
- Pelco ushers in a new era of intelligent video surveillance and security with technology alliance with IBM
When it comes to video surveillance tools and services, the industry has barely scratched the surface of what is possible today. This does not mean that progress has not been made to bring innovative cameras, IP video technologies, monitoring and detection systems to the market, but we can already say that the next important stage of development is on the horizon.
- Thermal imaging video analytics
Thermal video analytics helps operators respond effectively to threats by providing necessary information V right moment. But this is subject to proper configuration of the thermal imager.
- Intelligent people counting function to optimize CCTV in stores
Axis CCTV systems with people counting support enable efficient collection and analysis of customer data.
- Confidence in video analytics is being restored and demand for these technologies is growing
After a rocky start, improvements and more modern applications are restoring confidence in video analytics and increasing demand for the technology. When it comes to new advances in video analytics, everyone is interested not just in describing the technology, but in how it has changed and how it can be used in innovative applications.
- IP video surveillance and analytics
In fact, such a panel is not just a call initiation device as part of an intercom system, but also a full-fledged IP camera as an additional monitoring and video recording tool for obtaining subsequent analytics and statistics.
- Is video analytics relevant today?
Since their first introduction, intelligent video analytics systems have gone through stages of premature false heyday in terms of justified implementation of these solutions as a reliable and cost-effective addition to traditional elements of a TV surveillance system. Despite the fact that video analytics was predicted to have a promising future, the expected widespread implementation did not happen for a number of objective reasons.
- Integration in security systems and the place of access control systems in them
Will the dominant place of access control systems (ACS) in integrated security systems (ISO) change, will real IP technologies appear in ISO, and not just the use Ethernet networks, as communication channels instead of exchanging data via RS 232 or RS 485 interfaces? What are open protocols, and how to achieve them?
News
Select year: Select month:A conference was held in Moscow dedicated to the emergence of a new brand. At the opening ceremony the General Director Dahua Technology Rus Zhao Shenbo emphasized: “IMOU is an IoT ecosystem that unites cloud solution, smart devices and intelligent technologies. The brand’s ideology demonstrates how high-quality video surveillance and advanced technologies ensure the safety of home and business.".
Traditional airport video surveillance systems contain a large number of video cameras, and the monitoring service staff is quite large. Maintaining such systems requires a lot of human resources, which means that they extremely expensive to operate.
Company Axis Communications expanded the production line at the plant Jabil in Tver, one of Axis' production partners in Europe, due to high demand for the company's products. The lineup, presented at Russian production, has been replenished with cameras with new generation chipARTPEC-7, with elements of artificial intelligence. On this moment Axis produces 16 of the most popular models in its own production Russian market cameras Thus, their number increased by 60% compared to 2016, when the company launched a local production line in Russia.
Company Dahua Technology, the world's leading provider of video-centric smart IoT solutions and services, introduced NVR 4.0 with a new user interface and a new interface that simplifies the user experience. New NVR 4.0 Supports major Dahua DVR models including NVR2000-4KS2, NVR4000-4KS2, NVR5000-4KS2, NVR4000-I, as well as NVR5000-I.
Company Axis Communications, a global leader in network video surveillance, presented a range of high-tech security solutions within Axis Partner Day 2019, which took place on October 22, 2019 in Moscow. In the event, the main themes of which were and cybersecurity, video analytics, specialized solutions for retail, transport and critical infrastructure, attended by industry experts, Axis specialists, as well as the company’s partners and customers.
IDIS, South Korea's largest manufacturer complex systems on video surveillance, invites you to take part in a short stream dedicated to IDIS Deep Learning Analytics (IDLA) video analytics and examples of practical cases.
Company Dahua Technolog y, the world's leading provider of smart IoT solutions and services, has released IVSS 2.0 (IVSS7000-I), updated series DVRsWith the latest algorithms artificial intelligence with deep learning. This series opens up new possibilities for smart security solutions.
Axis Communications announced the release of economical and AXIS P5655-E high-performance PTZ network camera. It allows high-quality shooting in four zoom scenarios, and is also equipped new generation chip ARTPEC 7, which increases the power of analytics and image compression.
October 10 in Yekaterinburg will take place multi-brand practical seminar for installers, designers, security managers, where representatives are top officials of manufacturing companies ProxWay, ZKTeco, Stelberry and NOVIcam will talk about the latest technological achievements that can be successfully integrated into modern systems security.
In September 2019 the annual IDIS Global Partners Summit (GPS) specialists in the field of security and video surveillance, which was attended by delegates from 23 countries. GPS participants learned about the latest developments in the field A.I., and also got acquainted with IDIS roadmap for 2020.
In full voice!
Axis Partner Day 2019 is a significant event in the field of security and video surveillance, which traditionally brings together leading industry representatives and Axis specialists, as well as the company’s partners and customers. The event will be held under the slogan “ In full voice!” – and will consist not only of presentations. This year, the goal is to talk with participants, exchange opinions, review the stories of implementation of Axis solutions at various sites, talk about market trends and hear the opinions of third-party experts.
Box IP Video Camera Series IDIS replenished new model in modular design DC-V3213XJ with 4.0 mm lens. A 2MP camera is optimal for compact video surveillance. The video camera consists from a remote miniature video module and the main unit, which are interconnected by UTP cable up to 30 meters long.
Newest technologies biometrics in video surveillance and professional audio recording. We invite you to attend a practical seminar October 10 for installers, designers, security managers.
Meeting with top officials of manufacturing companies for installers, designers, security managers.
IDIS, the largest manufacturer of integrated video surveillance systems in South Korea, invites you to take part in the training seminar “How to implement a project using IDIS equipment.” The event will be of interest to technical specialists from integrator companies, installers and installation organizations.
IDIS, South Korea's largest manufacturer of integrated video surveillance systems, invites you to participate in webinar to review the IDIS line of panoramic IP video cameras and them practical application.
Axis Communications expanded its portfolio of video surveillance products and solutions with the launch of a line of discreet and compact cameras AXIS M42, led indicator AXIS I/O Indication LED, and Axis Live Privacy Shield technology, which ensures the privacy of people by applying masks to moving objects and has no analogues on the market. In addition to retail, these solutions can be used in healthcare, education, manufacturing and transportation facilities.
Axis Communications has expanded its explosion-proof camera portfolio with two new models: XF Q1785 and XF Q1645.
AgencyMemoori , a consulting company based in Stockholm that provides independent market research, business analytics and consulting on Smart Building technologies, has published analytical material revealing the specifics of the Russianmarket of security systems, video surveillance and fire alarm systems. We present to your attentionforeign experts' views on the situation .
Software Video Management System (VMS) plays a huge role in IP video surveillance systems, providing operators with effective control and a seamless experience.
IDIS introduces the new DV-2116 video analytics appliance, which increases the power of video surveillance systems with accurate deep learning analytics.
IDIS introduces the new DC-S6283HRXL high-speed PTZ IP camera with a powerful 36x optical zoom, autofocus, Hall sensor and LightMaster technology for optimal image quality, allowing you to see the smallest details objects located hundreds of meters from the video camera itself.
Company Dahua Technology, the world's leading provider of IoT video surveillance solutions, has launched a series NVR4000-I with artificial intelligence, which included models DHI-NVR4208-8P-I, DHI-NVR4216-16P-I, DHI-NVR4216-I, DHI-NVR4416-16P-I, DHI-NVR4432-I and DHI-NVR4832-I.
From March 19 to 22, Moscow hosted the main industry event of the year - the International Exhibition Securika Moscow 2019 - the largest exhibition of technical security equipment and equipment for security and fire protection in Russia and the CIS countries.
Company Tatris Hanwha Techwin, introduces a new high-speed PTZ IP camera Wisenet XNP-6550RH with 55x zoom.
Axis Communications produces automobile access systems in Russia with automatic recognition numbers.
Company Tatris, as an official distributor Hanwha Techwin, introduces a new network box camera with 32x optical zoom Wisenet XNZ-6320.
September 20 company Bosch Security Systems organized a real holiday for designers and integrators Bosch Security Fest 2018, took place in the center of Moscow!
Bosch Security Systems presents a solution In-Store Analytics, with which retailers will be able to obtain valuable information about the movement of customers in the store, optimizing operations, attracting customers and increasing sales.
IP Security Forum, organized annually by ITV | AxxonSoft celebrates its first anniversary - 5 years! Every year the scale and scope of the event grew, and this year it goes beyond Russia for the first time.
IP Security Forum, organized annually by ITV | AxxonSoft celebrates its first anniversary - 5 years! Every year the scale and scope of the event grew, and this year it goes beyond Russia for the first time.
Company Tatris, as an official distributor Hanwha Techwin, is two new systems for small retail chains and enterprises, jointly developed by Hanwha Techwin and A.I Tech.
Company Dahua Technology, a leading global video surveillance solutions provider, has officially unveiled its first deep learning network video recorder, bringing artificial intelligence (AI) capabilities to a variety of applications.
Team Macroscop* took part with her own stand at the international exhibition IFSEC International 2018, which took place June 19-21 in London, UK.
Company Tatris, as a partner Panasonic presents new 360 degree dome 5 megapixel network cameras WV-S4150 And WV-S4550L.
Company IDIS at the exhibition ASIS 2017 in Dallas announced its own development in the field based on machine learning and artificial intelligence IDIS Deep Learning Analytics (IDLA) and outlined the prospects for deep video analytics in the industry.
Company Tatris, as an official distributor Hanwha Techwin, introduces a new analog camera for indoor installation Wisenet HCZ-6320P, made in a standard case and supporting work in two formats - AHD and CVBS. Availability of built-in zoom lens with maximum magnification 32x allows you to use the new product for video surveillance in a large space.
TD “Lider-SB” announces the availability of a new IP video camera Dahua DH-IPC-HDW4231EMP-AS-0360B-S2.
Russian developer of distributed information systems, intelligent systems video surveillance, biometric facial recognition and - Intra - became a sponsor of the 8th Intelligent Video 2.0 conference at the All-over-IP 2017 forum.
On October 5, Murat Altuev, President of ITV, will speak at the IP Forum in St. Petersburg | AxxonSoft. in the report "Axxon Next - roadmap" he will talk about how the innovative video surveillance system and the company’s key technologies will develop.
TD "Leader-SB" announces new capabilities of the event video monitoring device CHEKTV III HD.
This autumn ITV | For the fourth time, AxxonSoft will hold the annual IP forum, bringing together leading manufacturers, distributors, integrators, installers and customers of security systems.
This autumn ITV | For the fourth time, AxxonSoft will hold the annual IP forum, bringing together leading manufacturers, distributors, integrators, installers and customers of security systems.
This autumn ITV | For the fourth time, AxxonSoft will hold the annual IP forum, bringing together leading manufacturers, distributors, integrators, installers and customers of security systems.
Video analytics is a system of program logic based primarily on video analysis, allowing you to highlight the most important points in the behavior of people or other controlled objects.
Basic principles underlying analytical algorithms:
1. A person cannot cover all the information.
2. A person will never be able to foresee all problematic situations.
3. A person will still make mistakes.
It is necessary to clearly distinguish that SpetsLab video analytics is not based on object detector , as is done by the overwhelming majority of companies, but only uses Object Detector as a component, and not the most significant element, of which there are a lot in the system.
The highest degree of practicality is based on VIDEOSEMANTICS.
Video analytics "Attention!" is built on a self-learning architecture, which, based on previous behavior statistics, determines what is new, unusual, special, unusual in the actions of controlled objects.
As a rule, all criminal phenomena are committed in a non-standard way, because... require special movements, unusual trajectories of movement, specific sequences. They are most often accompanied by psycho-emotional arousal, which forces them to perform unusual actions. All this, as well as any new changes in the frame, is found by the video analyst “Attention!”
"Attention!" is required not only to search for crime, but also allows you to find other important moments in the life of an enterprise, home or street area. Among other things, video analytics makes it possible to very quickly view large volumes of recordings, highlighting only noteworthy moments. Hundreds of hours easily fit into a few minutes of analytical frames.
Video analytics in traffic control
Video analytics also occupies a worthy place in monitoring traffic, identifying accidents, violating traffic rules, protecting and searching for vehicles.
Video analytics “Attention!” - it's just a convenience, not a panacea for all ills. Instead of constantly and every second monitoring the mass of monitors, she suggests only occasionally paying attention to the indicated moments, which, moreover, occur sequentially on one monitor, and only on 1/10 of it. And, in addition, they do not disappear from the screen for a long time, giving you the opportunity to get distracted, go to the toilet or finish watching a beautiful goal in a football match.
This is an effective remedy to combat human factors problems. The last sentence must be taken literally; we are eliminating the human factor, and not creating miracles of artificial intelligence. From the difference between video semantics and classical video analytics: or.
What is video surveillance really?
There is often a substitution of concepts: video surveillance, alarm, security... Various smart people are trying to replace them with video analytics. This word has not even been introduced into the official dictionary yet, it is not yet in other languages of the world, the technology has not yet been officially recognized by anyone, but in our country they already want to replace everything with it technical means security. And the problem is not the quality of the technology, but the meaning in general. Why remove, cancel, replace video surveillance? It needs to be improved, and not converted into smoke detectors, motion sensors, activity sensors and other things that are not typical for video surveillance. In addition, such sensors themselves, which have existed for a long time, cost an order of magnitude less than video cameras with video channels, and they can work in complete darkness.
What exactly is video surveillance? These are the eyes of a person in the distance. And there is no need to throw dust at them. The main thing in the process of video surveillance is the person. If we throw it away, there is no video surveillance. Video surveillance is the same as a person being in the place where the camera is and seeing everything that is happening. He may be asleep, but he sees. Given its selectivity, it does not react to interference such as swaying branches, birds, etc., and is also able to assess at a glance the adequacy of passing people to an object (albeit not always).
So let’s leave these functions for video surveillance, we won’t replace them with anything, we’ll just make sure that a person can comfortably feel that they are simultaneously in hundreds of places of a large number of video cameras. In addition, he could watch TV or even sleep if he really wanted to, and in general experience as little discomfort as possible. We still won’t be able to break human physiology, our task is to adapt to it, to ensure the safety of the object in the conditions of the attention that Mr. Man is ready to pay. Accordingly, there is no point in sending an endless stream of video channels, messages, warnings - no one will perceive them, simply because it is tiring. The task of video analytics is to find a comfortable connection between the video surveillance system and a person.
Video analytics– this is a kind of conditioner for the operator’s brains; it should not be confused with the brains themselves.
We are not fighting criminals; we have already come up with everything to fight them. To see everything around, there is video surveillance. To protect buildings there are security alarm. There are security guards and police to counteract the attack. We fight against the inattentiveness of the operator, the carelessness of the owner, the drowsiness of the security guard,... - we fight the human factor!
YouTube Analytics contains graphs and reports that help you track the performance of your videos and the channel as a whole. There is a huge amount of data contained in various reports (e.g. Watch Time, Traffic Sources, Demographics).
Where is the "YouTube Analytics" section located?
To open YouTube Analytics reports, go to this link or do the following:
View data in YouTube Analytics
Below you will find basic information on how to view and understand Various types data in YouTube Analytics reports.
On the computer
Data filteringMany reports have filters at the top to make it easier to find the information you need. Data can be filtered by:
- content;
- device type;
- location;
- time range;
- content type ("Video" or "Playlists");
- user status;
- type of playback (broadcast or video on demand), if possible;
- YouTube product (if possible);
- content language.
Using a diagram of several lines, you can study the dynamics of views of videos and channels, as well as find out which regions viewers watch your channel more often than others. You can compare up to 25 indicators at the same time.
By default, the top five positions are selected, represented by lines of different colors. However, you can choose to view any content that interests you.
In addition, the selected items can be compared with the total value. To do this, check the box Summary data in the upper right corner.
Note. It is impossible to add other indicators in such a chart.
Combined histogramAn area chart (combo bar chart) shows how selected data relates to total values. This makes it easy to compare performance and identify trends.
By default, the histogram displays the five metrics with the highest values. You can compare up to 25 indicators at the same time.
Pie chartYou can display up to 25 indicators on a pie chart. Hover your cursor over a sector to see what it corresponds to.
Note. In this chart, you cannot look at the time dynamics and compare a single indicator with the final data. To do this, use a multi-line chart or a combined histogram.
bar chartIn the histogram, the data is presented as horizontal stripes, the length of which is proportional to the value of the indicator. You can't see the time dynamics on this chart. To do this, use a line chart.
Note. This chart also cannot compare an individual metric to a total.
The analytics and statistics service for YouTube channels SeeZisLab will help you evaluate the growth of views and subscribers of one of the most popular platforms for Internet promotion and communication! Just a few clicks allow you to determine a number of key indicators for your chosen blog, and it does not matter at all whether this account is yours or belongs to a third party. What opportunities do you get with our service? Can:
- view statistics of video bloggers;
- determine the download factor as part of YouTube video analysis;
- find a YouTuber popular in your niche;
- analyze the YouTube channel;
- monitor the growth of subscribers on YouTube;
- track the reaction rate to the loaded information;
- assess the pace of development of your YouTube account;
- analyze ratings of video bloggers;
- view statistics of someone else's YouTube channel;
- work with a list of competitors, compare your channel with them, monitor their new releases and how they promote their channel;
- check and receive recommendations for channel design.
Based on objective criteria, planning and adjusting your video blog promotion strategy using our service becomes much more accessible, simpler and more effective.
Service capabilities
SeeZisLab is a modern way to get all the necessary information to develop a full-fledged promotion and analytics strategy. It doesn’t matter whether we are talking about creating a new account or working with an existing one. Using a detailed table of data for a given vlog, you can easily check the channel statistics data on YouTube. Examination youtube subscribers online will allow you to determine the audience’s reaction to the published material, adjust the content plan and publication schedule. Analysis of competing video bloggers will allow you to form a correct understanding of the audience and develop an alternative strategy at a decent level. By the way, knowing the rating of YouTube vlogs online means always being fully prepared. Video statistics in your vlog will help you assess the demand for information content using indicators of the growth dynamics of your YouTube channel.Who is it suitable for?
Information assessment from SeeZisLab is a convenient service that allows you to find the necessary data to compile a detailed report on any video blog in real time at minimal cost. The functionality of the SeeZisLab online service allows you to view detailed statistics YouTube channel, both for beginners and for professionals involved in the promotion of Internet communications. The intuitive structure of the report page will not cause problems with understanding the content, regardless of how often you deal with such information. An impressive list of criteria for evaluating a YouTuber’s account is a convenient and informative online report that is applicable both to your own video magazine, as well as to the channels of competitors and any other random accounts. SeeZisLab can be used by both channel owners and professional promoters, viewing the blogger’s subscription, his YouTube channel, website, and growth in statistics format.Prospects
Developing a development strategy is impossible without using objective statistical indicators. SeeZisLab has identified the most used and relevant ones, combining everything into a compact, meaningful and informative dynamic report. Considering that YouTube is changing every minute and adapting to the growing demands of the audience, our program provides for further improvement and optimization as an indispensable element of the development of your account.
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