Almost every modern person has pages on. This helps to keep in touch with the world, communicate with friends, learn something useful, and, of course, keep abreast of everything that is happening. Social networks are most popular among people, but the older generation also does not remain aloof from the benefits that it offers them.
Those who do not have pages on social networks seem strange to active users, because they do not post photos, do not make virtual friends, and do not receive information. But there is a simple explanation for this - people who do not use social networks, either communicate offline and do not want to waste their time, or they are simply not interested - they are satisfied with everything in life, so there is no desire to look for something in the virtual world.
10. In the Circle of Friends
Communities of interest are also offered to users. Registration on the site is free, here you can correspond, view the news feed, play - everything is the same as on other social networks.
Mostly older people use the site; young people choose other social networks.
Launch date: 2003
9. Facebook
The largest American social network in the world " Facebook"continues to develop and improve. New Russian-speaking users often abandon the site without having time to understand its interface and rules, returning to VKontakte, but Facebook cannot be avoided when there is a desire or need to make international acquaintances.
After thoroughly studying the site, you understand how many opportunities it provides: you can make your profile completely private, you can also hide your friends, limit other users’ access to your profile photo - it will be available only to friends.
Users can also create separate pages with expanded functionality under one account.
Launch date: 2004
8.Twitter
Short notes in blog format are called microblogging. The service is free. Some people use Twitter as a diary, some take notes, and others follow the lives of their favorite celebrities. You can change your profile and decorate it as you wish.
The social network also gives you the opportunity to make money from advertising in your feed, but you will have to try hard to do this. The feed should be interesting to other users, and it is also very important not to forget to follow back, otherwise all the followers will run away.
Launch date: 2006
7. Habrahabr
Interesting fact: word " Habrahabr" arose by chance and meant greeting. At some point they decided to use it as the name of the project. There is an opinion that in some language it means “hair”.
The website was created to publish news, thoughts, analytical articles related to information technology. "Habrahabr" is a very educational and interesting resource on which ordinary people write fascinating articles.
On the site you can learn about news from the world of inventions, science and technology. There is information on the resource for every taste.
Launch date: 2006
6. LiveJournal
« LiveJournal» is a blog platform on the Russian and world Internet for maintaining online diaries. On the site you can publish posts, comment on others, maintain collective blogs (communities), add users as friends to monitor changes in the feed.
In terms of expressing one's thoughts, this is the largest online platform. A huge advantage of this resource is, in addition to everything else, that it does not advertising.
Launch date: 1999
5. My World
Users have an uncertain attitude towards the social network - it is convenient to use as mail, the interface is simple, but “My World” is dominated by spammers.
When viewing a user’s page, a person will see who visited him, but it is possible to send a paid SMS to become a secret.
Periodically, notifications are sent to the mail about people who studied at the same school as the user - for some, this is an opportunity to find those with whom they once lost contact.
Launch date: 2007
4. YouTube
It is hardly possible to find people who have not heard of the video hosting site " YouTube" Users can view, comment, download and share videos.
Thanks to its convenience and simplicity, YouTube has become the most popular video hosting service, regularly visited by more than 4 billion people.
On the site you can find videos for every taste: documentaries and regular films, music videos, entertainment and educational programs, etc.
The only negative is inappropriate comments, but you can ignore them.
Launch date: 2005 year.
3.Instagram
« Instagram" - This popular app for sharing photos and videos. Many users cannot imagine life without this application, while others, on the contrary, negatively perceive the idea of putting their lives on display.
The application is suitable for people who love to take pictures and share news from their lives with their friends.
Some people use Instagram to earn money, for example, by selling products. self made. The main source of visitors and subscribers is provided by written hashtags.
Launch date: 2010
2. Odnoklassniki
Russian social network " Classmates» Convenient for communicating with friends, watching movies, listening to music and much more. On the site you can find people with whom you once lost contact, as well as make useful contacts.
Odnoklassniki has interest groups, a video call, various applications, you can add photos to an album, comment on others. On a social network you can not only communicate, but also work. The social network is most popular among the older generation (50+).
Launch date: 2006
1. VKontakte
VK users can share instant messages, create interest groups, post photos and videos, play browser games.
In a personal questionnaire, you can indicate your data: hobbies, place of work, etc. The social network is convenient to use, but it takes a lot of time and is addictive.
In order to find an adequate and truly interesting content– you have to “dig”, since there is a lot of useless information in VK.
Launch date: 2006
Social networks have become not only a new space for communication, but also a place for self-expression, work, shopping, searching necessary information and people. You can learn a lot about a person from a person’s profile on a social network, and many people use this. This includes trading companies that, using information about a person, select the advertisements that are shown to him.
It is hardly possible to find a person who is not and has never been on any social network. However, if you are not registered anywhere or use only one social platform, then you probably want to expand your interaction and are looking for a social network in which you are ready to register and start communicating and sharing with others.
To make it easier for you to choose, and also to understand the general trend in the development of social networks in the world, we have prepared an article analyzing the 7 most popular social networks in the world. Each of them has its own peculiarity, although there are also those that are similar.
The most popular social network in the world. On this moment More than 700 million people use Facebook every day. The social network was founded back in 2004 by Harvard University student Mark Zuckerberg. At that time, the current billionaire and one of the most influential people in the world was just beginning his journey in the digital world and was actively experimenting with code, writing small programs and websites.
Together with his neighbors with whom he lived while studying at the university, Eduardo Saverin, Dustin Moskowitz and Chris Hughes, he created a portal where university students could communicate, exchange news and stay in touch. The first name of the small site was Thefacebook. Only university students could. After Mark decided to expand the audience of the site, other students from the American city of Boston were allowed to register. A little later, it was possible to create an account for any student who studied in America. In order to register, you had to have email on the .edu domain - common to the educational system. And already in September 2006, all Internet users received access to the site. To register, you had to be over 16 years old and have an email on any of the existing domains.
Now the student project has grown to incredible proportions; Zuckerberg himself hardly imagined how far his desire to unite the student community would go. Facebook is one of the top five websites visited by users around the world. The active audience is almost 3 billion people, and it is growing every day, since registration on the site is free and, according to the developers, will always remain free.
Now Facebook Inc. there are other popular social networks under the leadership. One of them is Instagram, which will be discussed below.
Functions
On Facebook, you can create a person's page - a profile in which the user talks about himself. He also uses this profile to communicate with the friends he adds. He can write messages on his profile “wall”, as well as leave messages on other people’s walls. Upload photos and videos to the wall. You can also leave comments under other people’s or your own posts on the walls of friends and your own. Additional feature— you can copy other people’s posts from the wall to yourself and save them indicating the author of the post. That is, repost.
You can create interest groups, as well as play games created by third-party programmers based on the platform.
Convenient for privacy, the user controls what part of the information on his page is available to which users, and can also block people who bother him on the social network.
In the spring of 2016, the function of live video broadcasting to your profile became available. Users can connect to it and watch live, as well as watch later if the page owner has saved the broadcast. Thanks to this, it has become easier to share videos from travel or everyday life, and you can also quickly answer questions that viewers leave right during the broadcast.
Since the fall of 2017, it has become possible to upload stories to your profile - photos or videos that are shown separately and available for viewing only for a day. Thanks to stories, you can quickly communicate interactively with subscribers.
Instagram is mobile app and a social network in which you can take photos and videos, process the photos using filters, and then distribute the photo using your profile. You can leave a media entry of 2000 characters. Short text using emoji emoticons and other text elements.
It all started with the creation of an application for creating and processing photos called Instagram. This application allowed you to take unusual square-shaped photographs and was aimed more at nostalgia lovers and hipsters, because square photos were taken by Polaroid and Kodak Instamatic instant cameras. It was also possible to process these photos using filters built into the application and share them on other social networks, as well as in this application with other users.
Its history begins in 2010. Gradually, Instagram is acquiring the features of a social network. Hashtags have been added so that you can easily find photos about other users. Since 2011, the application has been actively updated and new features are added to it.
At first, the application was only available for iPhones, but for many years it has been a cross-platform application and you can even access your profile from a computer using your username and password. There are now more than a million users on Instagram.
Functions
In the summer of 2013, a function appeared to record videos for 15 seconds. Now you can add videos to your profile that are no more than a minute long, and there is also a separate IGTV section where you can add long videos, so Instagram has now become a platform for uploading videos. You can also conduct live broadcasts in order to quickly answer questions from viewers or broadcast life events to a social network.
There are also stories - these are photos or videos that appear in a separate column and are stored only for 24 hours. Using stories, you can conduct surveys and quizzes, ask questions and answer them promptly; the user can upload several stories per day, each of which is deleted after 24 hours.
Users can comment on stories and posts, leave comments under their own posts, and also repost other people’s posts indicating the author’s page in their story or profile.
In addition, there is the saving of stories. The user sees all his stories permanently if he goes to a special section. He can also pin profile stories above photos so that all users can view one or more of them.
Doing business through Instagram has gained great development. Shops, confectioners, psychologists and everyone create their own page where they offer services, post photos of the product and interact with clients. Accounts are available not only for small companies for which this is currently the only platform for interaction. Global brands also have their own pages on the Internet, which they use for advertising campaigns and to increase brand loyalty.
Youtube
YouTube is a video hosting site with elements of a social network. The name comes from the English words you - you, you and tube - pipe. Previously, in America, trumpet was a colloquial name for old convex televisions, similar to how in Russian old televisions and televisions are generally called “boxes”.
Users of the site can upload their own videos of any length, as well as watch other people’s videos, subscribe to “channels” that produce and post videos in order to be aware of new published videos. In addition, users can add comments, create their own playlists with their favorite videos and thematic selections from other channels on their channel. Also rate the video by liking, disliking and commenting, and write comments to it.
Because it's so easy to watch, download, and interact with videos on the site, it has become the most popular video hosting site and one of the most popular sites in the world. There you can watch not only videos from amateur authors, but also recordings of television programs that are uploaded by the television channels themselves to increase audience coverage. Also films, clips, trailers for new films, news, educational and entertainment programs. Also video blogs about people’s lives, videos with recipes, tutorials for training and a wide variety of video content.
The video hosting company originated in California in 2005. The first video that was uploaded to the service is an amateur filming of one of the developers, his video from the zoo. It is still available for viewing.
Already in 2006 Youtube service bought by the giant Google. Since then, the service has begun to develop more actively, attracting millions of new users every year who watch or upload videos.
Functions
In addition to the basic functions of interacting with simple videos, there are several additional ones:
- Monetization. In order to earn money from each impression of your video (money comes from advertising that is shown before, after or in the middle of the video), you need to reach 1,000 subscribers who will watch 4,000 hours of video on the channel, and also be of legal age.
- Community tab. With its help, a user who has 1,000 subscribers can leave an entry with photos and links in the subscription feed. It is usually used by bloggers to additionally notify the user about the release of a new video, since the video may not always appear in the user’s subscription feed due to internal Youtube algorithms and service failures.
- “Stories” tab. It is similar to stories on Instagram and serves to provide additional prompt notification to subscribers about how things are progressing on the channel.
- Panoramic videos. Thanks to this function, the user can upload videos to the service that were shot with a special camera. It allows you to see everything in 360 degrees. The user can change the viewing angle by turning the phone, and also by turning their head if watching a video with glasses virtual reality.
Live broadcasts. Just like on Instagram, you can broadcast live here, then save them on the channel, communicate with viewers via broadcasts, or record videos about current events.
In addition, the user can change the quality of the video he is watching in order to be able to watch videos at low Internet speeds without delays. Also recently, a feature has appeared to increase video speed up to 2 times. A specific user can increase the video speed by a quarter, half, three quarters or twice in order to spend one and a half or 2 times less time watching the required video.
TikTok
TikTok is a social network that allows you to create short videos inside the application with music available in the application’s audio library, as well as record live broadcasts for quick communication with viewers and leave comments under the posts of other users. Due to the fact that the audience is growing very quickly, the application is also included in the list of the most popular social networks.
The network was launched in September 2016 in China. Now it is the most popular platform for short videos in the Middle Kingdom. It is gradually gaining popularity in other countries of the world. The application has a large number of downloads, the number of its users is increasing exponentially. Now there are about half a billion users from different countries peace.
It is worth noting that the majority of TikTok's audience are teenagers who record videos of dancing to popular music and thus gain approval from or interact with peers.
In addition, the application has analogues in which you can also create videos and upload them to the application in order to communicate with other users. One of them is Likee. The application is only available in App Store for iOS devices.
Functions
Initially, the application became popular due to the fact that it was possible to create short videos for popular compositions and add various effects that were quite simple, but interesting for users who were not accustomed to video editing. For example, you could add wings, fireworks, change the color of the video, change your voice, and so on.
After that, the number of filters for videos increased, and many more songs were added to the audio library. In addition, challenges have become common in the application - videos of the same format that are recorded by different people.
You can respond to another user's video with your own video, or create video pairings, where there are two videos that stand vertically next to each other and users interact as if they were one video.
In contact with
VKontakte is a Russian social network that has its headquarters in St. Petersburg. The site is available in almost 100 languages, but is especially popular among users living in the countries of the former USSR. Using this social network, you can share photos and videos with friends, leave messages and posts on the wall, communicate in interest groups, follow the lives of bloggers, stars and ordinary users.
You can also listen to music and play browser games alone or with your friends. In terms of functionality and content, the social network is similar to Facebook, but many users find the VKontakte interface much simpler. In addition, VK does not require additional application on your mobile phone to communicate.
Also, VKontakte has a much stronger and more developed Russian-speaking community than the similar social network in America. And the abundance of content in understandable language attracts users from the CIS countries.
Like a foreign website, VKontakte was originally a social network in which students and graduates of Russian universities communicated. The site positioned itself as a platform for quick and convenient communication, finding friends, and tried to be modern and try things that were previously unavailable to RuNet users. Now it is the most popular social network in Russia.
Now this is one of the most popular sites in the post-Soviet space. There are almost a billion registered users from all over the world. Registration on the site is free and available by phone number. Linking a page to a number is one of the security requirements to ensure that a user’s page cannot be captured by attackers and turned into a platform for sending spam, as well as malicious links and fraud on behalf of this person.
Initially, the social network was available to students and recent graduates from Russian universities. However, in order to register, you had to receive an invitation from a user who already has a profile on the network, and then indicate your real first and last name. However, registration was soon opened and an advertising campaign was launched in order to attract new users. Since then, the social network VKontakte has only been developing and gaining popularity.
Functions
The functionality of the social network VKontakte is similar to what Western Facebook offers, since the networks have the same model. There is a user page. He can add other users as friends, create his own audio and video library from files that have already been uploaded by other users, or upload his own. You can share photos, videos, leave posts on your or users’ walls, comment on everything, add and create groups and communities of interest.
Thanks to the subscription feed, the user can see everything that his friends publish, as well as the communities to which he is subscribed.
Due to the fact that any user can add music and videos there, there are many songs, films, and videos on VKontakte. However, if the copyright holder complains, they will be removed from there.
The site has the ability to add history and create group chats. The site often adds updates with new features.
Twitter is a social network for exchanging short messages and small media files with users. The name comes from the English to tweet - to tweet, chat, which is why the social network has a bird logo. The format of this social network is called a microblog; the user does not pay for publishing posts and reading his subscriptions in the feed.
Twitter was created by Jack Dorsey in 2006, after which Twitter began to rapidly gain popularity, since at that time it was the fastest and convenient way exchange information and posts with users. However, initially the social network had a limit on the number of characters that can be written in one message - 140. Later, the developers increased this number to 280 characters.
The service now has almost half a million registered accounts. These are both ordinary users and stars who use it as quick way conveying information to their fans, answering their questions and expressing their opinions on current events. There are also accounts for brands and music groups.
Twitter is mainly used from a phone through a fairly convenient mobile application, but it is possible to access it from a computer or in mobile version in the browser on your phone.
Functions
Using a microblog, users can leave short messages, attach photos or videos to posts, comment, repost and subscribe to other users in order to see their posts in their feed and interact with them. In addition, you can like and block the user. It is possible to maintain a private blog that will be seen only by a limited number of users or by no one at all.
Pinterest is social service. In it, users can add images to collections by topic and share them with other users. The main difference from Instagram is that Pinterest is a network where very aesthetic pictures of any thematic focus are posted. So, there are images of clothing, cities, food, as well as a selection of paintings and photos of stars. In addition, users often post their drawings, tattoos, etc. there.
Pinterest is used by many as a source of inspiration. It can be compared with Google images, there are also a lot there, but they are of higher quality, selected by users and elaborated.
conclusions
As you can see, with the development of social networks, the possibilities of each person are now almost limitless. A person can develop himself and his abilities, turn his profile into a platform for business, or start his own blog and develop from it.
However, you should never forget about safety on the Internet, as well as the fact that in addition to social networks, there is a real life that needs to be developed and established with no less diligence than a virtual page on the Internet.
Unfortunately, dependence on social networks, the Internet, likes, and positive comments from complete strangers happens too often. And an overly reverent attitude towards a social network, replacing real life with a virtual one leads to depression, the development of complexes and can seriously negatively affect the psyche.
When registering on any social network, be clearly aware that this will take up a lot of your time, which could be spent on self-development, and you should also understand that social networks entertain as much as they frustrate. Make a promise to yourself in advance not to worry about stupid people online, clearly limit your visits to social networks per day and try to spend time on the Internet not only for entertainment, but also usefully - subscribe to interesting and educational blogs that will broaden your horizons and allow you to become more social and an active person.
Today people communicate more and more virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between vast distances and at the same time a small state, each of which has its own rules.
Today people communicate more and more on social networks
The concept of a social network itself has already become quite blurred, since many of those virtual platforms that are called by this name are instant messengers, video streamers, video hosting sites, and photo hosting sites. But nevertheless, all these communities are recognized as social networks.
List of the most popular Russian social networks. networks differs from similar global networks. Mainly on the first two lines:
- In contact with
- Skype
- Google +
- Viber
- Facebook Messenger
This is the list we have for 2016.
VK.com
VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. Last October, Contact turned ten years old, and it remains a virtual monopolist in the sphere of online communication among Russians. The average daily audience is about 64 million visitors.
Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the appearance of “Stories”, with the help of which you can tell your friends and subscribers about your life in videos or photographs. In addition, money transfers and voice messages, familiar to many, appeared.
OK.ru is the fifth most popular Russian website. Odnoklassniki constantly steps on the heels of Contact: 51 million users per day - but nevertheless can never catch up with it.
This year on social media. networks appeared broadcasts from groups, money transfers, and the “OK Video” application. Odnoklassniki also tries to provide users with the maximum number of communication opportunities. It is worth noting that both sites: VK and Odnoklassniki belong to Mail.Ru Group.
Facebook ended up in third place largely due to the existence of its Russian counterpart - VKontakte. Since it is more convenient for us to use Pavel Durov’s brainchild, and many have many more friends there, 6 million Russians log on to Facebook every day.
Skype
Skype cannot be called a full-fledged social network. network, since it is still deprived of many functions inherent in the same VK. The main feature of Skype has been and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype specifically for video or audio communications.
Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype does not lose its popularity. Perhaps because many are not yet sufficiently accustomed to new substitutes for the old, reliable program.
Google +
Google + is an unsuccessful attempt by Google to create its own social network. net. Unsuccessful because the popularity of Google + is decreasing every year. It’s only a matter of time before there are no users left there at all.
The most interesting thing is that Google + ranks fifth in our country. In other countries, it is practically not quoted at all due to low popularity.
The popular application is rapidly conquering the world. Today, WhatsApp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.
Viber
An analogue of WhatsApp with similar functionality. However, it is more often used to make calls than to exchange messages.
Viber is already beginning to lose ground after the emergence of such popular means of communication or social media. networks like WhatsApp.
Instagram is in eighth place, while in the world it is constantly in the lead and is located in the top five. This is a network that is used by a large number of young people. It finally became possible to consider it social after Direct appeared on Instagram - chat with users.
Instagram is gradually starting to outpace Twitter. On Insta, everything is built on sharing photos, on Twitter, on short messages.
Twitter has become quite strong in the post-Soviet space, but is beginning to lose popularity to Instagram, which is still winning new users. The monthly audience is 7.7 million people.
On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators didn’t stop there and added a lot more. different possibilities: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social network. network.
Facebook Messenger
Facebook Messenger also cannot be considered as a separate social network. This is an application that allows you to chat with your friends.
However, despite this, Facebook Messenger found itself in the top ten most popular networks. The messenger has an arsenal of capabilities similar to Viber and WhatsApp.
How are things going abroad?
- Facebook Messenger
- QZONE
YouTube is also well known to Russian users, but in the world it is ranked second, and as one of the most popular social networks. networks. Billions of videos are watched daily on the site, and the number of accounts is 1.3 billion.
Well, perhaps in a few years YouTube will become just as popular here. The service at the moment mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, and put “likes” or “dislikes”.
Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world it is already in the top ten. Its monthly audience is 555 million people.
This network is used mainly by young people. In it you can share various multimedia content. At the same time, the developers try to ensure its uniqueness.
The QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that if you go to them, you will find your friends there.
So, as you can see, in 2016 the lists of the most popular networks partially overlap. And even if they do not merge at all, it is clear that everywhere people follow the path of instant messengers and specialized applications in order to discard the unnecessary. Although traditional social networks still occupy the top.
Social networks have become so popular channel business promotion that many companies try to be everywhere they can. They create profiles and develop a presence according to a general scenario. Small businesses, whose capabilities and resources are limited, are especially guilty of this.
But social networks are primarily platforms for communication, and they are all very different. Users are not interested in seeing the same type of discount ads and links to the site everywhere. They want to receive feedback, see life behind the scenes, be friends with you, in the end.
Without an army of SMM specialists it is very difficult to maintain this level. In this case it is better to do right choice and choose quality over quantity. Therefore, stop at only a few of the most promising sites. To do this, you need to study the statistics of social network users.
In the West there are no problems with this - the data is available upon first request. In our country, it is not easy to find information about the Russian audience of social networks.
I tried to correct this misunderstanding and collected important (and, if possible, fresh) facts about users of the most popular sites in Russia. They will help you find the optimal platform for promotion.
General data on social networks
- 45% of adult Russians log into at least one social network almost daily, 62% once a week.
- The maximum level of involvement is observed in the age group of 18-24 years – 91% of respondents use social networks almost every day. In the 25-34 category – 69%.
- The social network with the widest coverage in Russia is VKontakte, visited daily by 28% of respondents, Odnoklassniki in second place - 19%, Instagram in third - 14%. The choice largely depends on age.
- In terms of the activity of authors, VKontakte is in first place - more than 36 thousand per month; Instagram is catching up with the leader at a confident pace - more than 23 thousand per month.
- On VKontakte, the wealthiest users - 180 thousand respondents classified themselves in the category of “full prosperity”; on Odnoklassniki and Instagram there are 110 thousand such users each.
- Young people under 18 years of age on VKontakte and Instagram are in third place after YouTube.
VKontakte data
Audience:
- 77% of the entire mobile audience in Russia – first place.
- 97 million active users per month.
- Most visited platform: 12 days from PC and 15 days from mobile devices per month.
- The geography is as follows:
- Demographics: there are slightly more women than men, the audience is predominantly over 25 years old.
Activity:
- 25.7 million VKontakte users publish content.
- There are more women among the authors, the most active audience is between the ages of 25 and 34:
- Most content creators live in St. Petersburg, the Murmansk region and Moscow.
- The audience is most active on Mondays.
- Best time for user engagement – night, from 12 to 2.
- The audience reacts most actively to publications with short text of up to 160 characters.
- The most popular content format is photo.
YouTube data
Audience:
- YouTube reaches 82% of Russians aged 18 to 44 years.
- The site is popular both in Moscow (80%) and in small cities with 100 to 400 thousand inhabitants (78%).
- The most active audience is 25-34 years old, followed by the 35-44 year old group.
- There are more women on the social network, but in the 18-24 year old category, viewers are mostly male.
- 42% of users have above average income.
Activity:
- 61% of views come from mobile devices.
- 30% of viewers find content here that is not available anywhere else.
- The top 10 most popular video categories are as follows:
- 58% of viewers met like-minded people here, and 65% found an example to follow.
- The most active days are Tuesday and Sunday.
- Time – 9 and 12-13 hours.
- Viewers like videos with long descriptions, more than 1000 characters.
Instagram data
Instagram is growing at an incredible pace; in June, the social network crossed the . What contribution did the Russians make to this figure?
Audience:
- A year and a half ago, 9.86% of Russians, or almost 14.5 million, were registered on Instagram. According to Statista, as of January 2019, there are 37 million of our compatriots on the social network. The growth here is significant too.
- There are more women on the social network, with 67% of users in the 18-34 age group.
- At the same time, Instagram is maturing, and the percentage of its audience over 35 is growing.
- The number of users from Kazan and Samara is growing more actively on the social network than from Moscow and St. Petersburg.
Activity:
- Women (76.9%) create content more often than men (23.1%).
- There are more than 7 million authors on the site.
- Residents of the capitals and the Sakhalin region are more active in publishing posts.
- The best days for audience engagement are Sunday and Monday.
- Time – from 9 to 13 and from 19 to 22.
- As paradoxical as it may seem, Russians love to read on Instagram; the most popular are publications with long text over 1000 characters.
- It’s better to rely on high-quality photos; the audience also responds well to links.
- Interesting fact: 36% of users go to Instagram to...
- Both women and men primarily follow the lives of friends and famous personalities on social networks.
- The interests of the Russian audience are distributed as follows (data from the advertising office, 2019):
Odnoklassniki data
Odnoklassniki bypasses many brands, however, the social network occupies a leading position in popularity in Russia. Let's figure out what kind of audience you can find here.
Audience:
- Every month 45 million Russians log into Odnoklassniki.
- Women 57%, men 43%. Most of the users are between the ages of 25 and 35, but there is also a large age audience: 14% of women and 9% of men over 56 years old.
- 74% of users access the social network from mobile devices.
Activity:
- As of 2015, there were just over a million active authors. And now the platform is more often used for personal communication.
- Content is created predominantly by women.
- Odnoklassniki is a regional social network. Most of the authors live in the Jewish Autonomous Region, Sakhalin Region and Trans-Baikal Territory.
- The site's audience is most active on Mondays.
- The most popular times: 13 and 18-19 hours.
- The audience reacts more actively to publications with short text of up to 160 characters.
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Originally developed as a mobile application for smartphones, this utility has now grown into one of the largest social networks, the number of users of which has already exceeded 100 million. Resource settings help you filter images by given parameters and accompany them with short signatures. Now, with the help of this site, people not only meet people and post photos, but also earn money by creating online stores and banks of paid images.
https://www.instagram.com/We present to you a site designed for young and mobile people who are interested in modern music and cinema and want to find new acquaintances. The resource registration conditions prohibit users under 18 years of age from logging into the system. There are no other restrictions. So come in, get acquainted, download music and movies, create groups, post news and share life hacks with 200 million Internet users who have chosen this portal as a platform for virtual meetings.
http://www.connect.uaA social network without claims to uniqueness, made on the principle of similar resources with all the attached services: adding photos, posting videos, downloading music, creating author’s blogs and joining communities. The news feed is dominated by non-political news, and the game catalog contains a good selection of Internet toys available online. Among the attractive features, we note the simple functionality; among the disadvantages, we note the unsystematic nature of posting news messages.
http://www.privet.ru
A free all-Ukrainian student network, where, along with services that allow students from different schools to communicate, there are functions for posting the school schedule and grading. Parents, by going to their son or daughter’s page, can find out how teachers assessed their child’s knowledge this week, and teachers have the opportunity to remotely post assignments for homework. The functionality of the resource also provides for communication at the level of school teams.
http://shodennik.ua/
A thematic resource designed for travelers. Its services allow you to mark your location on a map, communicate with other tourists and evaluate the performance of restaurants, hotels, shops and entertainment venues around the world you have visited. The authors of the resource attract new visitors with the opportunity to gain access to short local tips that will help them navigate a foreign city, choose a good and inexpensive hotel, cafe and nightclub.
https://ru.foursquare.com/
F.Gid
The portal for fishermen, which we invite you to visit, contains information that will be of interest to lovers of quiet hunting. By registering on the site, you will become part of a community of Internet users who cannot imagine their life without a fishing rod. Here you can show off your own catch by posting a photo report about it, learn about the best baits, get advice from experienced fishing enthusiasts, read the fisherman's encyclopedia and inquire about the bite forecast in your locality.
http://www.fgids.com/
Do you have a dog and want to receive training tips from professional dog trainers and connect with other animal lovers like you? A social network of dog breeders will come to your aid, where the maximum number of full information about our four-legged friends, including a list of nicknames, a schedule of exhibitions, descriptions of breeds, ratings of record holders and addresses of nurseries. At the puppy exchange you can get a cute little barking cutie, and in the “video” section you can post videos about his first successes.
http://www.dogster.ru/This is a combination of a social network and a dating site. Therefore, in addition to the usual services for posting photos and videos, games and creating groups, here you can take a compatibility test and start your own diary, giving access to it only to a select few, vote for the best couple and get into the rating of duets that received the most votes. The concept of a group on this site is replaced by the name “club”, but otherwise the functionality is similar to other portals of a similar format.
http://www.limpa.ruHere is a portal that combines the features of a social network and a dating site. In addition to the usual functions of finding new acquaintances, online games, sharing music and videos, there are unique services that distinguish it from other portals. Firstly, duels are organized here - virtual discussions between two opponents on a given topic, in which anyone can take part. Secondly, here you can take part in a club meeting. And thirdly, you can go on a “blind date”.
http://www.justsay.ruOne of the largest Russian-language social networks, the number of registered users currently exceeds 200 million. Along with traditional services for searching for people, playing games, and posting audio and video files, a lot of functions are available here, including transferring money between users, broadcasting live broadcasts within a group, as well as a mobile messenger application and many options with which you can promote your group and make money online.
http://www.odnoklassniki.ruIn fact, this project arose as a result of a symbiosis of two formats - a dating site and a social network. Hence the selection of resource services that are designed to allow users to communicate and find new acquaintances. The youth audience under the age of 35, who generously share their photographs, are the main visitors to this Internet site. The portal's services allow you to spend time playing online games, share posts with friends and rate photos of other users.
http://www.fotostrana.ruThis resource is a platform for communication between people with an active lifestyle. Here the most pressing issues are raised and current topics are discussed. In other words, this portal is designed for those who are interested in politics in all its manifestations. Those who are taking their first steps on this path will be able to learn from more experienced colleagues, and for those who already have their own experience, the site will help expand the ranks of their associates by attracting new like-minded people.
http://www.soratniki-online.ru
This site claims to be a guide to the world of information and a platform for communicating with people who have similar interests to you. Here you can watch movies, play online games and applications, download videos from torrent trackers to your personal page, participate in discussions and share your impressions. The portal provides the opportunity to create your own resource using a website builder, optimize it in search engines, increase traffic and learn how to make money from it.
http://platforma.mirtesen.ru/Wyw
A youth network that unites over two million registered visitors. Here, to communicate, you do not have to register under your real name and surname, or post real photos. According to the authors of the resource, such concessions make the portal more comfortable to use and distinguish it in better side from other similar services. The rest of the site’s functionality is traditional: communication in groups, posting photos, searching for people, creating author’s blogs and online games.
http://www.wyw.ru
This portal was created for those who monitor their health and want to know more about how to maintain it. The “Medical Encyclopedia” contains definitions of medical terms and diseases, the “Traditional Medicine” section contains advice from our grandmothers on treating many diseases and strengthening the immune system, and the “Psychology” section contains materials that help to understand gender relations and the relationship between parents and children. . Register, communicate, exchange opinions and photos.
http://polonsil.ru/
Xing
One of the largest professional social networks with more than 10 million members. By registering here, the user gets access to a job search service abroad, and also expands the circle of his acquaintances with whom he finds himself in the same professional field. An important bonus received by network users is the opportunity to exchange experiences, meet new companies and employers, and maintain a personal blog, creating a reputation as an expert.
https://www.xing.com/This resource was created exclusively for schoolchildren and, according to its developers, is virtual assistant in their studies and a place where children look for new friends and peers, expanding their social circle. Teenagers can unite in groups, the topics of which cover all areas of the life of a modern student - from studying to watching films. The site regularly holds competitions among its subscribers, and the games section contains single-player and multiplayer Internet toys loved by teenagers.
http://www.classnet.ruThe purpose of creating this resource was to unite Russian-speaking people living in different parts of the Earth and to help restore lost connections with relatives, classmates and friends. Subsequently, this direction ceased to be the main one, resulting in a small portal that became a platform for communication between residents of the regions of Russia and Ukraine. The functionality of the site is not very diverse: there is the ability to add photos, search for a person, conduct correspondence and place advertisements.
http://www.100druzei.ru
Here is the world of computer gamers, where they get acquainted with reviews and previews of cyber games, the latest news from gaming software developers and share their secrets of success. Fans of comics and blockbusters will also find something to enjoy here, since a separate section of the portal is dedicated to this topic, where reviews, videos and testimonials are posted. Otherwise, this is the same social network as others, with the need for registration and the ability to communicate with others like you.
http://kanobu.ru/According to Wikipedia, today this is the most popular network communication in Russia and Ukraine, ranking fourth in the world in terms of number of users. Initially positioning itself as a platform for schoolchildren and students, this resource later changed its format, expanding the age range, but young audiences still remain predominant among its visitors. The functions of the service are traditional: publishing photos and creating albums, adding video and audio, and communicating through posts.
http://www.vkontakte.ruChoose a platform for communication. The list is compiled according to the principle of a catalog, where next to each site there is information on its main topic. You can choose a resource that helps you find friends, allows you to create groups, play games together, establish business contacts, buy, sell or exchange things, cars and real estate, prepare for the arrival of a baby in the family, get advice on raising and developing a child. A small note: social networks from all over the world are collected here.
http://www.ph4.ru/tsoc_index.ph4Are you looking for a platform for communication, but find it difficult to choose the right one? To help you, Yandex has created a catalog of the most popular social networks. More than 100 sites presented in it cover different spheres of life and will help you find a resource that suits your interests: with an extensive film library, a wide selection of games, and a large music storage. There are portals where schoolchildren communicate, businessmen discuss and needlewomen exchange experiences.
http://yaca.yandex.ua/yca/cat/Entertainment/commun...This site contains the most famous and popular social networks. Whatever your hobbies, here you will find portals that match your interests and allow you to chat with friends, exchange experiences and post photos, undergo language practice communicating with foreigners, create your own group, find former classmates, find out the latest news about the latest events in the country and the world, etc. In the new products section you can get acquainted with social portals, recently appeared on the World Wide Web.
http://www.starterix.ru/social-nets.htmlHere is a catalog of social networks, compiled to make it easier to find a platform for communication. The authors of the resource have grouped sites by topic: business, health, dating, art, hobbies, travel and tourism, sports, etc., thereby significantly simplifying the choice of a suitable site. In the TOP 10 of the catalog you will find the best resources that received the highest ratings from users, and in the “Article Categories” section you will find materials that tell you how to learn how to earn a stable income using social networks.
http://www.social-networking.ru/soccat
Scientists have not remained aloof from the currently fashionable trend of creating thematic social networks and have developed their own platform for communication, where you can find like-minded people and find out news about the latest scientific conferences and symposia, as well as get acquainted with the plan for upcoming events. Those who need a job will certainly be interested in the “Vacancies” section, and those who need funding for their research and development will find it useful to visit the “Grants” section.
http://www.science-community.org/Russian social network for Russian-speaking people both in Russia and abroad. This is a place where you can make new acquaintances and meet new friends, download songs and upload your tracks, maintain an author’s blog and meet latest entries custom music chart. The portal is designed for those who love not only listening to music, but also writing. Therefore, music news appears here regularly, and it is possible to create a page for your own musical group.
http://www.ruspace.ru
This site is positioned as a national social network. Created on the basis of the mail.ru portal, it is a good platform for communication among the Russian-speaking audience, whose age ranges from 20 to 50 years. Here you can search for classmates, fellow students and former work colleagues, view and add new photos and videos, read blogs, answer questions, leave entries in the guest book. At your service is a user-friendly interface, a set of games and a news feed.
http://my.mail.ruHere is an attempt by Belarusian programmers to create a national social network. Judge for yourself how successful it turned out to be. We would like to point out that start page looks more like a news site that contains the official point of view on events taking place in the country and the world. The resource developers also chose a rather unusual method of registration via a QR code, although you can also use the traditional method by clicking on the “Our chat” link and going through the usual procedure for creating a personal account.
http://www.vceti.by
User reviews of literally everything are posted here, from household items purchased and tested in practice to vacation spots they visited. The authors of the resource encourage site visitors to exchange useful information, thereby helping each other. Network members not only describe their impressions and give ratings, but also write what problems you may encounter when purchasing or traveling, and give advice on how to avoid them.
http://otzovik.com/
Lovely ladies made an attempt to create their own social network, the results of which you can evaluate by visiting this site. Participants who register here can find new friends and propose their own topics for discussion, start a diary and start their own group, inviting like-minded women into it, post articles of their own composition, and take part in competitions. The topics of the portal’s materials are selected taking into account women’s interests: beauty, cooking, handicrafts, children, travel, etc.
http://www.myjulia.ru/
Anyone can join this book lovers club. What does registration on this resource give? Firstly, expanding your social circle to include book lovers who share your interests. Secondly, you will be the first to know about new works appearing on bookstore shelves and in virtual libraries. Thirdly, you will have the opportunity to meet authors, read reviews from professional critics, and even conduct own blog, where you can show off your literary talents.
http://bookmix.ru/Do you want to get rid of loneliness and find your partner or friends with whom it would always be interesting and fun? Then visit this resource and expand your circle of friends. All you need is to know English and register. After this, services for sharing music, uploading photos, posting advertisements, creating a personal blog and a thematic forum will become available to you. Otherwise, we have before us an ordinary social network, where users unite in groups, exchange posts and comments.
http://www.umka.mobiWhat can you say about this portal? Among its visitors are teenagers and young people under the age of 25, united common interests. Accordingly, the services are selected taking into account this category of users. Search for music, an IM client with a video chat function and a lot of information in demand by teenagers. All that remains is to add: knowledge is indispensable here. in English, since the network is designed for an English-speaking audience and does not have a Russian-language version.
http://www.tagworld.comThis is a three-dimensional virtual world with elements of a social network. Account owners have the opportunity to choose an avatar from the “People” and “Vampires” categories, independently create their own virtual character, goods and art objects, and build architectural structures. The site's services allow you to chat online. In other words, the authors of the resource created in the virtual world for real people a second life, where their abilities are limited only by their own imagination and software capabilities.
http://www.secondlife.comIn addition to searching for old and new acquaintances, how does this portal attract users? Firstly, the presence in its archives of a solid collection of abstracts. Secondly, the opportunity to test your strength by passing online tests Unified State Examination and State Examination. Thirdly, the presence cloud storage, where you can upload files for storage. And fourthly, a messenger distribution for computers and phones. In other words, this is a resource designed for young students who want to combine the interesting with the useful.
http://friends.qip.ru
This is a social network that positions itself as an entertainment portal that functions as a platform for communication, an online store and a blogosphere. By registering on the site, you can take part in the discussion of any of the existing topics or propose a new one. To make it more convenient for network members to connect, all topics are combined into groups, among which you will find “Home and Interior”, “Cosmetics”, “Recreation and Tourism”, “Movies”, etc. Photo and video posting services are included.
http://vilingstore.net/A social network created on the basis of the famous portal and designed to find old and new acquaintances. Like most similar services, it has functions for downloading movies, videos, music, books, games, photos and wallpapers. The network community unites into interest groups in which they exchange opinions, life hacks and the latest news from their areas of interest. Here you can listen to the radio online, set up a personal organizer, send a postcard to a friend and find an interesting recipe.
http://narod.i.ua
Internet community creative people: artists, musicians, writers and photographers. Here you can get acquainted with young authors and their works. If you yourself belong to the cohort of creators, then you have the opportunity to submit your work for general discussion and even raise funds for its publication. For this purpose, the resource has created a “Crowdfunding” section, where anyone can make a contribution to the release of a music album, the printing of a book, or the filming of a film.
http://kroogi.com/explore?locale=ru
This is a portal for mothers who are ready to share own experience raising children. Here, like any other social network, there are interest groups, a news feed and a people search service. Due to its specifics, the site has distinctive features. For example, it contains a catalog of maternity hospitals, schools and kindergartens, a recipe section, a section on face and body care, as well as a pregnancy calendar and a list of names that can be given to the baby.
http://www.stranamam.ru/According to the authors of this service, LifeStyleRepublic.ru is a network multimedia portal that hosts community services and reality shows designed for an Internet audience. The theme of the portal is style and beauty. Therefore, the users of the thematic network are young people who are interested in last news from the catwalks, publications by famous couturiers with comments on new trends in the fashion world. There are communities of interests and services for uploading videos, music and photos.
http://lifestylerepublic.ru
By creating this resource, its authors wanted to unite politicians, party leaders, journalists, experts and ordinary citizens who are not indifferent to the fate of the state within one online community. For some, this site can become a launching pad into big politics, for some it will open their eyes to events in domestic politics, and for others it will simply make new acquaintances and listen to the opinions of others about trends in foreign and domestic politics. Everyone will find theirs.
http://politiko.ua/
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